SEMA eNews highlights new products from industry companies when available. To have your product considered for upcoming issues, send product press releases to editors@sema.org.

Continental
Power Sports Cooling Fans for ATVs, UTVs

Continental introduced a new line of Power Sport Fan assemblies for direct replacement on popular ATVs and UTVs. The new fan assembly range includes four models offering specific applications on the Polaris RZR and Sportsman Scrambler, and Can-Am Outlander Renegade and Maverick.

Continental ATV cooling fans are engineered and built for dependable performance in rugged off-road conditions and a wide range of weather elements.

www.continentalaftermarket.com

KBS Coatings
Cavity Coater

KBS Coatings Cavity Coater is the perfect solution for providing rust protection in hard-to-reach areas. Cavity Coater is a single-step, super-penetrating corrosion inhibiting coating (CIC) designed for long-term protection of all metal surfaces. It provides a self-healing film tested to render more than four thousand hours of salt-spray protection; more than four times the protection of conventional cavity waxes.

Cavity Coater can be used to protect the inside of framerails, rocker panels, fenders, quarter-panels, doors, tailgates, windshield cowls, posts and more. Cavity Coater wicks into welds and seams that primers and topcoats can’t reach. Cavity Coater resists road salt, alkaline solutions and chemicals. For especially hard to-reach areas the Cavity Wand is offered to extend the reach of aerosol Cavity Coater with a reusable 48-in. hose that features a 360-degree spray tip. The Cavity Wand requires only a 1/8-in. hole to insert and is easily cleaned. Cavity Coater is available in quart, gallon and aerosol versions.

www.kbs-coatings.com/cavity-coater.html

Hospeco Brands
Shopserve Microfiber Towels

Hospeco Brands Group’s Shopserve microfiber towels, now available in a convenient dispensing box, are thin but durable 12x12-in. towels that are perfect for quickly removing dirt, dust, and bacteria from surfaces with little to no chemicals. With the convenient dispensing box, microfiber cleaning towels can be kept in areas where cleaning up or wiping down surfaces is a more constant undertaking. The microfiber towels are economical enough to be use as a disposable towel or can be laundered for limited reuse.

Shopserve microfiber cloths are made of polyester and polyamide. The fibers are more than 100 times smaller than a human hair, creating a larger volume of fibers touching a surface compared to traditional cotton cloths. The increased surface area makes Shopserve microfiber significantly more absorbent, seemingly lifting and trapping dust and dirt into their fiber web.

These general-purpose cleaning and detailing towels are suitable for applications as diverse as building services and maintenance, industrial, manufacturing, automotive, healthcare, agriculture and more.

www.hospeco.com/product/8410

Aeromotive
Direct Drop-In Fuel Fystem for Hellcat-swapped ’20–’21 Jeep Gladiators

Aeromotive has released its new Direct Drop-In fuel system for Hellcat-swapped ’20–’21 Jeep Gladiators. Designed to perform at optimal efficiency in even the harshest conditions on- and off-road, this direct drop-in module utilizes the award-winning Phantom in-tank pump and Aeromotive’s patented foam and bladder technology with check valves to control fuel slosh.

The Phantom Drop-In Fuel Pump Module works in conjunction with the factory fuel tank and requires no drilling or fabrication. It utilizes the OEM fuel tank, lock ring, gasket, fuel level sender and vent paired with the patented Aeromotive Jet Siphon with OEM siphon pickup. The module also includes a single -10 ORB port for those that want to use a return-style regulator and return line.

The Aeromotive Phantom Fuel Pump Module for the ’20–’21 Jeep Gladiator (Part# 18078) includes a single 525 liter-per-hour fuel pump which can support forced induction gasoline applications up to 900 hp and forced induction E-85 ethanol applications up to 600 hp. All horsepower numbers are based on drivetrains using electronic fuel injection with pulse-width modulation.

PN 18078
www.aeromotiveinc.com

MAHLE Motorsport
Ford EcoBoost 2.3L PowerPak Plus Piston Kit

MAHLE Motorsport’s 4032 alloy Ford EcoBoost 2.3L PowerPak Plus Piston kit is designed for heavy-duty applications where the OE cast piston has been known to fail. MAHLE Motorsport has introduced a 4032 alloy option that not only adds much needed strength, but allows for a tighter piston to wall clearance for quieter cold startup.

MAHLE Motorsport’s 2.3L PowerPak kit is loaded with value-added features for reliable power production for any 2.3L EcoBoost engine. MAHLE Motorsport manufactured this kit with a thick slipper-skirt-style forging and an enhanced OE crown design with increased radius for improved strength. Other special features include a heavy-duty 0.200-in. wall thickness, H13 tool steel wrist pins, and a hard anodized top ring groove that is ideal for extreme duty applications. The pistons are engineered with thick 0.235-in. top and 0.200-in. second ring lands. These pistons are designed for OE 149.3 mm length connecting rods and OE 22.5mm, wrist pins and an OE 32.8mm compression height. Valve pockets and depth accommodates both the 2.0L and 2.3L OE EcoBoost heads with a 9.5:1 compression ratio.

This new PowerPak Plus kit is available in 87.51mm (PN: 197937145) and 88.00mm (PN: 197937165) bore sizes and includes a Nitrided steel 1.2mm top, 1.2mm second, 2.8mm oil ring set. The pistons are coated with MAHLE’s unique GRAFAL anti-friction skirt coating and phosphate to prevent microwelding and pin galling.

www.mahle-aftermarket.com/na/en/motorsports

Lucas Oil
Sure Start Premium Starting Fluid

Lucas Oil's Sure Start premium starting fluid is designed for gasoline or diesel engines, and offers a 50% ether blend, which Lucas Oil says is more than the leading national brand.

Key benefits include:

• Helps start stubborn engines fast in cold weather.
• Saves batteries.
• Contains upper cylinder lubricant.
• Performs to -65° F.
• For use in passenger cars, diesel engines, lawn mowers, chainsaws, outboard motors and fractional horsepower engines.
• Complies with federal low sulfur content requirements for use in diesel motor vehicles and non-road engines.

www.lucasoil.com/products/problem-solvers-utility/item/465-sure-start-premium-starting-fluid

This is the upcoming Corvette E-Ray testing in Metro Detroit without a single ounce of camo.

The prototype seen here wears an identical body to that of the ’23 Corvette Z06 with the optional Z07 package, but with one exception: the exhaust. While the Z06 has a center exit exhaust setup, this prototype has the same outboard exhaust configuration as the C8 Stingray. In addition, this vehicle sounded very different from the raspy and high-revving Z06.

The Corvette E-Ray is expected to mate the 6.2L V8 from the Stingray with a hybrid configuration, adding a new model to the Corvette family. Expect a launch toward the end of the 2022 calendar year as a ’23 model.

Photo credit: Brian Williams, SpiedBilde

This is the upcoming Corvette E-Ray testing in Metro Detroit without a single ounce of camo.

The prototype seen here wears an identical body to that of the ’23 Corvette Z06 with the optional Z07 package, but with one exception: the exhaust. While the Z06 has a center exit exhaust setup, this prototype has the same outboard exhaust configuration as the C8 Stingray. In addition, this vehicle sounded very different from the raspy and high-revving Z06.

The Corvette E-Ray is expected to mate the 6.2L V8 from the Stingray with a hybrid configuration, adding a new model to the Corvette family. Expect a launch toward the end of the 2022 calendar year as a ’23 model.

Photo credit: Brian Williams, SpiedBilde

 The SEMA Data Excellence designation recognizes the companies that have worked with SEMA Data to recreate and relaunch industry-leading product data sets. Here are products from current SEMA Data members that have achieved data excellence.

RIGID Adapt LED Light Bar With Eight Beam Patterns, GPS And RGB-W Backlight, 30-in.

The RIGID Adapt LED light bar has a signature look that is unlike any other light bar on the market. Feature packed with the most advanced patented technology, this light bar has 8 selectable beam patterns and accent lighting that can be programmed to display any color in the light spectrum. The Adapt features integrated optics design with Spot, Flood and Driving zones. Horizontal beam patterns range from 90-degree slow or moderate speed broad beam to a highly focused 15-degree high-speed spot beam in a single fixture. It also includes RIGIDs new Active View Technology, which allows the beam pattern to automatically adjust based on the vehicles speed when set to adaptive mode.

Features:  

• Active view technology (includes GPS module)
• Use in adapt mode or all on
• Limited lifetime warranty
• Alloy housing and heatsink
• Unbreakable polycarbonate lens
• Pressure equalizing vent
• 50,000 HR+ LED lifespan
• Limited lifetime warranty
• IP68 compliant—dust/water ingress
• Off-road use only
• Eight selectable beam patterns
• Integrated optics—spot, flood and driving zones
• Selectable RGB-W accent lighting
• Includes backlit molded dash controller
• Multiple mounting locations
• Unique look And experience
• Patented technology

PN: 230413
www.rigidindustries.com 

JMS FuelMAX EZ Fuel Pump Voltage Booster

FuelMAX EZ monitors the signal that controls your fuel pump to automatically increase the voltage supplied to your fuel pump as needed in real-time upt to 22V. Fits all Ford ’05–’21 Mustangs and F-150s. A durable OEM-quality device that is completely plug ’n’ play, easy to install with no adjustments needed. Improve your factory fuel pump’s delivery capabilities by up to 85% instead of replacing your factory fuel system with the FuelMAX EZ. All of this translates to max gains in power and torque, giving you a competitive edge on the street, track and trail. Backed by a lifetime warranty and designed and assembled in the U.S.A.

PN: P200EZFxxx Series
www.jmschip.com

 Kleinn Universal Spare Tire Location Kit

Kleinn’s Universal Spare Tire Location Kit is custom designed with bolt-on mounting brackets that will fit directly where the spare tire used to fit underneath vehicles. There are four configurations of the USTL and will hold Kleinn's train horns, a compressor, and an air tank—all where the OEM spare was located. Features include a 200-PSI high output or 150-PSI high output with model 6350RC 100%-duty-cycle waterproof air compressor, a three-gallon air tank, remote-mount quick connect tire inflator with an air hose and a storage bag and all necessary components needed for installation.

www.kleinn.com

PN: USTL
 

 Aero Exhaust AERO Direct-Fit Muffler for ’09–’19 RAM 1500

The highly anticipated AERO Direct-Fit Performance Muffler for the ’09–’19* (classic body) RAM 1500 is finally here! This all-new AERO turbine-equipped exhaust system features our patented airfoil technology. Specifically tuned and designed to bring your 5.7L Hemi-equipped truck to life while delivering the performance gains you desire! Fully constructed from premium-grade 304 stainless-steel mandrel-bent tubing for maximum longevity and durability. This system also comes equipped with all of the hardware and DIY instructions for a simple installation experience. Now you can complement the factory dual look of your RAM truck with an aggressive rumble!  

Features:  

• Direct replacement for factory muffler
• Aggressive sound level
• Straight-through perforated core
• 100% 304 stainless steel
• All mandrel-bent tubing
• Increased power and torque

www.aeroexhaust.com
PN: 30101

Whiteline Grip Series Kit

The ultimate entry-level suspension upgrade! Performance, handling and comfort make up the Grip Series Stage 1 kit featuring Whiteline signature front and rear adjustable (where applicable) swaybars, drop links and performance lowering springs.  

Features:

• Whiteline sway bars are principally designed to reduce body roll or sway while cornering.
• Cold rolled in Europe from the highest quality material.
• These progressive rate springs are designed to provide improved performance without compromising ride quality characteristics.
• Engineered for superior fit/performance with OEM shocks while produced to the finest tolerances ensuring exact fitment.
• Protective powdercoating acts as a hard skin that is much tougher than conventional paint allowing this product to withstand the toughest conditions and resist corrosion for years to come.
• Featuring premium anodized alloy materials, Whiteline alloy products are anodized providing a long-lasting protective barrier to corrosion and wear but they look great too.
• Protective plating on all metal components acts as a hard skin that is much tougher than conventional paint allowing this product to withstand the toughest conditions and resist corrosion for years to come.

www.whitelineperformance.com
PN: GS1-FRD006

By Richard Hail

Randy Weaver of Weaver Customs showed up ready to battle at the 2021 SEMA Show with a ’65 GMC short-bed pickup. The Arizona barn find began its life as a long-bed truck. Aside from shortening the overall length of the bed, Weaver hand-fabricated the front end and hood out of 18-gauge sheet metal. The 650 hp is provided via the 6.2L supercharged LT4 from GM Performance.

Randy Weaver of Weaver Customs showed up ready to battle with a ’65 GMC short-bed pickup.

The cab features a reshaped and leather-wrapped dash, Dakota Digital gauges, and Procar seats that were re-covered. The exterior Axalta paint color was carried through into the modernized cab’s interior. Check out the complete video on the SEMA Show YouTube Channel for all the details and more amazing builds.

Mark your calendars for January 23, 2022, to see more outstanding builds fight for the top spot in the SEMA Battle of the Builders competition only on HISTORY Channel at 9:00 am (EST). Details are also available at www.semabotb.com or at SEMA’s YouTube channel.

By Ashley Reyes

The deadline for speakers who would like to present an education seminar at the 2022 SEMA Show is Friday, January 7.

Innovative speakers who can share new ideas, technologies and expertise with the industry are invited to apply before the deadline tomorrow.

The SEMA Show education program will take place from October 31—the Monday before the official Show opening through November 4—in Las Vegas. The program is designed to help industry professionals gain new skills and ideas and learn about new trends and topics from the automotive aftermarket’s top experts and presenters.

Innovative speakers who can share new ideas, technologies and expertise with the industry are invited to apply before the deadline tomorrow at www.sema.org/speakers.

Topics of interest for 2022 include:

• Aftermarket Updates and Future Trends
• Digital Marketing
• Automotive Electronics
• Legal and Regulatory
• Small-Business Strategy
• Electric Vehicles
• Vehicle Technology
• Leadership
• Business Management

While educational seminars are an essential component of the SEMA Show, speaker applications are also available for SEMA’s year-round virtual education program. Speaker proposals for the 2022 SEMA Show must be submitted by January 7. Virtual education proposals can be submitted at any time throughout the year.

For more details, visit www.sema.org/speakers or contact Gary Vigil, SEMA senior manager of professional development, at garyv@sema.org or 909-978-6738.

By Ashley Reyes

SEMA Future Leaders Network (FLN), formerly Young Executives Network (YEN), members are invited to join the network's first virtual happy hour of 2022.

Taking place January 13, at 4:00 p.m. (PST), this event is the ideal time for FLN members to meet and socialize while expanding and growing their professional network. Attendees will hear from FLN leadership and discover what new resources and programs are available, before breaking out into small groups where they will meet and get to know other FLN members from throughout the country.

Industry professionals under the age of 40 who are not currently FLN members but are interested in getting more involved in the industry and networking are invited and encouraged to attend, as it is a great way to introduce yourself and learn how FLN can help support and grow members’ careers.

Register here. 

By Ashley Reyes

Exhibitors and media participants of the 2022 Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference are invited and encouraged to take part in a free webinar on January 20, where organizers will be previewing the virtual event space and providing tips and tricks for using the digital platform and how to get the most out of the three-day event.  

Taking place 100% online from January 25–27, the event provides manufacturers and media with an opportunity to connect with one another for quality meetings. Personalized schedules are created based on individual needs.

While last year’s conference was also held virtually, this year’s online event space has a brand-new look.

Register now for the webinar.  

By Ashley Reyes

Content creators are a great way for aftermarket brands to increase awareness and reach targeted audiences. This is especially true as social media only continues to grow in popularity, and content creators with authority in a certain niche have been proven to help brands grow and stand out from the crowd.  

During the live SEMA webinar “Influencer Marketing for Aftermarket Brands” on January 13, SEMA member manufacturers will discover what influencer marketing is and how to get the most out of working with social-media influencers.  

Featuring two of Driveshop’s leading social-media experts, the webinar will feature the industry’s best kept secrets for utilizing social-media influencers, what influencers to avoid, and pitfalls to be aware of.  

Register here.

Following more than 30 years of service to the Specialty Equipment Market Association (SEMA), President and CEO Chris Kersting will be stepping down at the end of January 2022 to enjoy retirement. The move comes as SEMA concludes a successful 2021, delivering two of the nation’s largest in-person trade shows since the start of the pandemic—the SEMA Show in Las Vegas and PRI Show in Indianapolis.

“Our mission at SEMA is to help our member companies succeed and prosper,” said Kersting. “Pursuing that mission has provided three decades of exciting and fulfilling work—engaging with the outstanding people in our industry to find new and better ways to help them thrive. Together with our talented SEMA team, we’ve built a truly innovative portfolio of services and benefits—and certainly one of the greatest trade shows in the world. You couldn’t ask for a better career.”

Kersting joined SEMA in 1996 to lead the organization’s Washington, D.C., office as vice president of legislative and technical affairs. Kersting took the helm as SEMA’s CEO in 2002 and led the Association through two decades of growth. Milestones include launching the SEMA Data Co-op, the SEMA Garage and Emissions Lab, SEMA Ignited, the PRI acquisition, the SEMA Garage in Detroit and developing the globally recognized SEMA Show.

“Chris led SEMA through tremendously successful stretches, and also skillfully helped the association navigate the challenges of COVID-19, and the worldwide recession back in 2008,” said James Lawrence, SEMA chairman of the Board. “On behalf of the SEMA Board, and millions of automotive enthusiasts everywhere, we wish Chris the best of luck in the next stage of his life.”

Beginning February 1, 2022, Kersting will transition into an advisory role through July 2022. SEMA executives Bill Miller, senior vice president of operations, and Mike Spagnola, vice president of OEM and product development programs, will serve as interim co-CEOs.