Thu, 10/20/2011 - 11:05
Jeep Smittybilt

The SEMA Show features thousands of project vehicles each year that represent the ingenuity and creativity of the specialty-equipment market. SEMA Show exhibitors can generate more product exposure by offering products to builders through the SEMA Show Products for Project-Vehicle Builders list. The list is a simple way to connect exhibitors who want to get more eyes on their products at the Show with builders designing the vehicles that attract attention from thousands of buyers and members of the media.

Each week SEMA eNews will feature the latest additions to the list, and hundreds of builders will access the list to find the pieces they need to complete their builds. Product-placement opportunities such as this are so beneficial that exhibitors often offer products for free or at a greatly reduced rate. Note: The list is reserved for exhibitors of the 2011 SEMA Show.

To place your product on the list, send your company name, a brief product description, contact information and a website where the products can be viewed to eNews@sema.org and put “Product List” in the e-mail subject line. To complete the process online, use this electronic form from the Exhibitor Manual.

Remember, builders will contact you directly, so make sure your contact information is accurate. New submissions will be included each week, when available.

For questions or additional information, contact Jason Catullo at jasonc@sema.org or 909-978-6713.

Here are the latest additions to the list:

Wheels & Tires

Mamba Offroad Alloys (Booth #46079): Wheels. Contact: Amber Burbey, 219-947-1735; 219-945-1975. Website: www.mambawheels.com. 

Von Max Luxury Alloys (Booth #46079): Wheels. Amber Burbey, 219-947-1735; 219-945-1975. Website: www.vonmaxwheels.com.

Other Products/Services

CarCapsule (Booth #46079): Continuous airflow vehicle storage system. Contact: Josh Parlos, 219-947-1735; 219-942-5875. Website: www.carcapsule.com. 

Here are the previous submissions for the list:

Engine/Underhood Components Exterior Products/Accessories
Interior Products/Accessories Suspension/Brakes
Wheels & Tires Other Products/Services

Engine/Underhood Components

AEM Induction: Full line of high-performance air intake systems and air filters for sport compact, modern-day musclecars and trucks and SUVs, including gas and diesel applications. Contact: Lucio Tapia. Website: www.aemintakes.com.

AIRAID Filter Company (Booth #23729): AIRAID cold-air intakes; PowerAid throttle-body spacers; and premium filters, pre-filters. Contact: David Edelman, 602-652-9712; 602-652-9812 (fax). Website: www.airaid.com.

Air Flow Research Heads (Booth #21125): Composite intake manifolds, CNC aluminum cylinder heads. Contact: Chris Sperling, 661-705-8503; 661-257-4462 (fax). Website: www.airflowresearch.com.

ANSA Automotive/Silverline (Booth #22321): High-performance exhaust systems for sport compacts, vintage exotics and imports and diesel light trucks. Contact: Hal Branstetter, 478-788-6653; 478-784-1694 (fax). Website: www.ANSAautomotive.com.

AMSOIL INC. (Booth #20664 and 36001): Synthetic lubricants and filters. Contact: info@amsoil.com, 715-399-6557; 715-395-0908 (fax). Website: www.amsoil.com.

Bully Dog Technologies (Booth #21346): Tuners, intakes, exhausts, turbos and digital gauges. Contact: Brittany Schwartz, 940-783-9914, ext. 1400; 208-226-2511 (fax); or Shawn Udy, 940/783-9914, ext.1145; 208/226-2511 (fax). Website: www.bullydog.com; www.bullydogbigrig.com.

Champion Brands (Booth #21131): Champion racing motor oils, Champion "Blue Flame" diesel performance motor oils, Champion "Classic & Muscle" Hi-Zinc motor oils, Champion "Performance" lubricants. Contact: Karl Dedolph, 660-890-6231; 660-885-2867 (fax). Website: www.championbrands.com.

Clean Seal Inc. (Booth #24674): Automotive hose. Contact: Bill Dorton, 800-366-3682, ext. 138; 574-299-8044 (fax). Website: www.cleanseal.com.

CORSA Performance Exhausts (Booth #23517): High-performance, cat-back and axle-back exhaust systems for today’s cars and trucks. Contact: Casey Milano. Website: www.corsaperformance.com.

Daystar Products International (Booth #23659): Motor and transmission mounts. Contact: Trent McGee, 623-215-0459; 623-907-0088 (fax). Website: www.daystarweb.com.

DCI Performance Products (Booth #25227): Thermal and acoustic insulation products. Contact: Damian Johnson, +61-3-9357-2511; +61-3-9359-2191 (fax). Website: www.dci.com.au/performance.

Del City (Booth #23875): Direct supplier of automotive and electrical supplies, including wire, loom, switches, terminals, hoses, clamps, brake lines, chemicals, adhesives and more than 4,500 additional automotive products and supplies. Contact: Deanna Hernandez, 262-293-1836; 800-431-1293 (fax). Website: www.delcity.net.

Drake Muscle Cars: Limited supply of parts and accessories for the 2005 and up Ford Mustang, 2010 and up Chevy Camaro and 2008 and up Dodge Challenger. Products include interior, exterior, performance parts and accessories. For catalog information, visit www.drakemusclecars.com or visit www.scottdrake.net to search for products. Contact: Christina Briseno, 800-999-0289, ext. 2103.

DynoMax Performance Exhaust: Dyno-proven, power-enhancing exhaust systems and components and a complete line-up of mufflers for a full range of domestic and import passenger cars, light trucks, Jeeps and SUVs. If you’re looking for a DRONE-FREE muffler, contact DynoMax. Available for 2011 SEMA projects. Contact: Christine Bowser, 330-688-3515. Website: www.dynomax.com.

Evans Cooling Systems Inc. (Booth #32263): Waterless engine coolant. Contact: Cathy Wright, 888-990-2665; 610-970-0286 (fax). Website: www.evanscooling.com.

Fluidampr - Horschel Motorsports (Booth #24235): Performance harmonic dampers for high performance race and street applications for gas and diesel engines. SFI certified. Contact: Ivan Snyder, 716-592-1000; 716-592-1001 (fax). Website: www.fluidampr.com.

Gibson Performance Exhaust: Exhaust systems and headers. Applications for trucks, SUVs, diesels, American musclecars, side-x-sides, motorhome, marine, sand car, and off-road. Contact: Robert Murgado, 951-372-1236 (fax). Website: www.gibsonexhaust.com.

Granatelli Motor Sports Inc.: 2010–2011 Camaro engine-performance components. Contact: Joey Granatelli, 805-486-6644, ext. 11. Website: www.granatellimotorsports.com.

Hose Candy (Booth #20952): Hose Candy’s vacuum and turbo hose quick-couplers available in red, blue, green, gold, black, silver, purple and carbon fiber. Contact: Casey Milano. Website: www.hosecandy.com.

HusMat (Booth #22887): Thermal insulating hoodliner. Contact: Tim McCarthy, 913-599-2600; 913-599-2607 (fax). Website: www.hushmat.com.

JET Performance Products (Booth #23713): Engine-tuning products; mass air sensors. Contact: Dan Nicholas, 714-848-5515; 714-847-6290 (fax). Website: www.jetchip.com.

K&N Engineering Inc.: High-flow intake systems, OE replacement air filters high-performance oil filters for most vehicles and powersports applications. Contact: Lucio Tapia, 951-826-4000, ext. 4350. Website: www.knfilters.com.

Linear Logic LLC (Booth #11628): The ScanGauge2 ultra-compact, multi-function vehicle monitor. Digital gauges, trip computer, scan tool, performance monitor, 72-color, programmable backlight. ScanGaugeE also available for green and eco-friendly vehicles. Contact: Joey Snyder. Website: www.ScanGauge.com.

Maradyne High Performance Fans: 12-volt electric cooling fans and accessories for high-performance vehicles. Contact: Susan Robinson, 817-428-3636, ext. 655. Website: www.maradynehp.com.

Mishimoto Automotive: Performance cooling-system products, including radiators, intercoolers, silicone hoses, air diversion plates, fan shrouds, oil coolers and numerous accessories. Contact: Julia Bustard. Website: www.mishimoto.com.

ODYSSEY Battery by EnerSys (Booth #24943): ODYSSEY batteries and Ultimizer chargers. Contact: April Tomalis; 800-538-3627, ext. 1729; 610-372-8613 (fax). Website: www.odysseybattery.com.

OZMO Engineering (Booth #21756): Carbon fiber intake manifolds. Contact: Jamie Krogdahl, 408-898-4533; 987/654-3210 (fax). Website: www.ozmoengineering.com.

Omix-ADA/Rugged Ridge (Booth #30079): Jeep replacement and restoration parts for 1941 through today. Contact: Pat Johnson, 770-614-6101; 770-614-6069 (fax). Website: www.omix-ada.com.

ProCharger (Booth #21354): Superchargers and intercooled supercharger systems. Contact: Cary Pangrac; 913-338-2886; 913-338-2879 (fax). Website: www.procharger.com.

Pure Power! Lifetime Filters (Booth #23128): Multi-patented Lifetime oil, fuel and transmission filters. Cleanable, reusable, superior filtering. Direct OEM replacement of spin-on, drop-in cartridge, inline and remote filters for more than 30,000 applications for all types of engines, racing, street, fleet, marine, motorcycle and HD equipment. Contact: Fran Cyrus, 800-750-0827; 714-894-2994 (fax). Website: www.GoPurePower.com.

SLP Performance Parts: For the 2010–12 V6 and V8 Camaro—Loud Mouth, Loud Mouth II, and PowerFlo axle-back exhaust systems with 4-inch or square tips; Blackwing cold-air induction packages/system; RTM hood with functional heat extractor scoop. For the 2010-11 C6 Corvette—Loud Mouth, Loud Mouth II and PowerFlo axle-back exhaust systems with 3.5-inch or cast aluminum tips; Blackwing cold-air induction system. For the 2010-11 GM/GMC Truck/SUV—PowerFlo exhaust systems with 3.5-inch or trapezoid tips; Blackwing cold-air induction system. For the 2011–2012 Ford Mustang GT—Loud Mouth, Loud Mouth II, and PowerFlo exhaust systems with 4-inch tips. For the 2010–11 Dodge Challenger/Charger—Loud Mouth, Loud Mouth II, and PowerFlo exhaust systems; Blackwing cold-air induction system. Contact: Kevin Woodruff, 732-349-2109, ext. 125. Website: www.slponline.com.

Thrush Exhaust: Thrush offers a wide range of header-back exhaust systems for musclecars, a complete array of stainless steel mufflers and several options of its Glasspack mufflers. Contact: Christine Bowser, 330-688-3515. Website: www.thrushexhaust.com.

Volant Performance (Booth #23020): Cool air intakes. Contact: Danny Moniz, 909-481-3888; 909-987-8051 (fax). Website: www.volant.com.

XS Power (Booth #23512): Racing and mobile audio starting batteries. Contact: Nathan Way, 888-497-7693, ext. 1211; 865-281-9844 (fax). Website: www.4xspower.com.

Exterior Products/Accessories

Ablaze Grilles Inc. (Booth #31169): 2011 Super Duty grille; 2011 Tundra grille; and 2011 Chevrolet 2500 grille. Contact: David david@ablazegrilles.com, 714-956-5184; 951-549-0290 (fax). Website: www.ablazegrilles.com.

Armor Lid (Booth #36161): Hard ABS composite tonneau covers. Contact: Mike McGinnis, 877-769-3765, ext. 303; 877-875-7446 (fax). Website: www.armorlid.com.

ANSA Automotive/Silverline (Booth #22321): Exhaust tips in chrome, stainless, nickel coated or powder coated. Vintage styles for imports and musclecars. Contact: Hal Branstetter, 478-788-6653; 478-784-1694 (fax). Website: www.ANSAautomotive.com.

A.R.E.: Fiberglass tonneau covers and truck caps custom made to fit most popular trucks. A.R.E. caps and covers are painted to match using the OEM paint code for a high-quality appearance. Contact: Casey Milano. Website: www.4are.com.

ATS Design (Booth# 33105): Full line of stylish, high-quality running boards and fender flares for trucks, vans, SUVs and CUVs. Many no-drill applications available, 8 running board styles to choose from in several finishes. Made only in the USA at ATS-approved facilities. Contact: Rick Nauman; 866-213-2873, ext. 356. Website: www.atsdesign.com.

Baja Designs Inc. (Booth #22486): High-end lights. Contact: Regis Finn, 760-560-2252; 760-560-0383 (fax). Website: www.bajadesigns.com.

BASF Refinish: BASF FOOSE Colors, R-M Carizzma (Candy) paint, Glasurit and Limco finishes available. Products include primer, color and clear for selected vehicles. Contact: Brian Fox, 717-577-6449. Website: www.basfpaintnews.com, www.basfrefinish.com.

BEDSLIDE (Booth #32097): BEDSLIDES for trucks, vans and SUVs. BEDSLIDE is an easy way to load and unload a truck by turning a truck bed into a sliding drawer. Contact: Joel Ayres, 541-690-6357. Website: www.bedslide.com.

Blue Ox (Booth #36083): Blue Ox Allure Towbar, Blue Ox SwayPro weight distribution hitch, Blue Ox gooseneck hitch. Contact: Destiny Thomas; 402-385-3051; 402-385-3360. Website: www.blueox.com.

Bodyguard Truck Accessories (Booth #30185): Heavy-duty front and rear replacement bumpers (smooth steel or treadplate); heavy-duty pipe steps. Contact: Kelli Mallicote, 903-785-8939; 903-782-9890 (fax). Website: www.BodyguardBumpers.com.

Clean Seal Inc. (Booth #24674): Extruded rubber seal and gaskets. Contact: Bill Dorton, 800-366-3682, ext. 138; 574-299-8044 (fax). Website: www.cleanseal.com.

Crazyfish Graphics (Booth #12004): Custom striping, graphics and wraps. Contact: Joe Naponiello, 773-254-3500; 773-254-3655 (fax). Website: www.crazyfishgfx.com.

Drake Muscle Cars: Limited supply of parts and accessories for the 2005 and up Ford Mustang, 2010 and up Chevy Camaro and 2008 and up Dodge Challenger. Products include interior, exterior, performance parts and accessories. For catalog information, visit www.drakemusclecars.com or visit www.scottdrake.net to search for products. Contact: Christina Briseno, 800-999-0289, ext. 2103.

Drake Off Road: Limited supply of parts and accessories for Jeep JK & TJ, Toyota FJ Cruiser and Hummer vehicles. Products include interior, exterior parts and accessories. For catalog information, visit www.drakeoffroad.com. Contact: Christina Briseno, 800-999-0289, ext. 2103.

EGR Inc. (Booth #30065): Full line of exterior plastic accessories, including (but not limited to) no-drill fender flares, no-drill hood protectors, side-window visors and side steps. Contact: Robert Wityczak; 909-923-7075. Website: www.egrusa.com.

Go Rhino! Products (Booth #30013): Grille/brush guards with a patented built-in step; winch guards; heavy-duty Wrangler one-piece guards; OE Xtreme 4-, 5- and 6-inch oval running boards; universal steps; hitch steps; bed bars; bed rails; exhaust tips; garage, shop and RV organizers; and patented Dominator II & III sidesteps in modular and one-piece designs. Contact: Kathryn Gallagher, 888-427-4466. Website: www.gorhino.com.

HELLA Inc. (Booth #23113): LED worklamps, Halogen worklamps, HID/Xenon worklamps, HID/Xenon auxiliary lamps, Halogen auxiliary lamps, trumpet horns, air horns (dual and triple tone). Contact: Scott Kornhaus, 770-631-7557; 770-631-7574 (fax). Website: www.myhellalights.com.

Hi-Lift Jack Company (Booth #32005): Hi-Lift Jacks and accessories, Slide-N-Lock tie-down systems. Contact: Steve Dowden; 812-384-4441, ext. 16; 812-384-4592. Website: www.hi-lift.com.

Innovative Vehicle Solutions (Booth #24817): ’10–’12 Camaro, C5 and C6 Corvette. Camaro: HAVOC rear spoiler; HAVOC rear diffuser; HAVOC side rockers; HAVOC front chin spoiler; side stripe packages; powder coated calipers; interior kits. Corvette: C5 and C6 Tigershark kits. C5: Front and rear fascias; chin spoiler. C6: Front splitter, rear diffuser and rear spoiler. Contact: Adam Moore, 313-817-1726; 313-817-1727 (fax). Website: www.ivsauto.com.

Lazer Star Light Products (Booth #37075): HID and LED driving and off-road lights. Contact: Suzi; 805-226-8200; 805-226-8150 (fax). Website: www.lazerstar.net.

Mile Marker (Booth #33021): Recovery winches and recovery gears and locking hubs. Contact: Jackie Hawkins, 954-782-0604; 954-782-0769 (fax). Website: www.MileMarker.com.

Monster Hooks Inc. (Booth #33189): Manufacturer of the only forged Chromoly Hooks. Monster Hooks Hexaust. Ultimate Drop Hitch. Contact: Marco Najarro, 408-313-0716; 408-624-1440 (fax). Website: www.monsterhooksinc.com.

N-FAB Inc. (Booth #37083): N-FAB Nerf-Steps, RSP bumpers, pre-runners, light bars, and other tubular steel off-road products. Contact: Doug Parks, 281-880-6322; 281-880-6325 (fax). Website: www.n-fab.com.

Omix-ADA/Rugged Ridge (Booth #30079): Jeep bumpers, accessories, body panels and replacement parts for 1941 through today. Contact: Pat Johnson, 770-614-6101; 770-614-6069 (fax). Website: www.omix-ada.com.

ORACLE Lighting Technologies (Booth #11443): ORACLE SMD headlight halo kits (all colors available). Contact: Jonathan or Justin; 800-407-5776; 800-407-2631. Website: www.ORACLElights.com.

Paramount Restyling (Booth #12753): Billet grilles, SS mesh grilles, Evolution mesh grilles. Carbon fiber grilles, carbon fiber door-handle covers. Contact: Kevin Doyle, 909-781-6492, ext. 307; 909-781-6496 (fax). Website: www.paramountrestyling.com.

Ranch Hand: Heavy-duty front bumper replacements, grille guards, headache racks and steps. Contact: Derrick Ratliff. Website: www.ranchhand.com.

Raptor Series (Booth #36161): Stainless steel oval tube steps with high-polished end caps. Regular cab and wheel-to-wheel four-inch, five-inch and six-inch oval tubes available. Contact: Mike McGinnis, 877-769-3765, ext. 303; 877-875-7446 (fax).

Rampage Products (Booth #30159): Bumpers, hinges, handles, racks, tops for Jeeps and trucks. Contact: Carlos Gutierrez, 951-277-4949; 951-277-2295 (fax). Website: www.rampageproduct.com.

Retro USA (Booth #13061): Retro-styled bumpers, trim and moldings for 2005–2009 Mustangs, 2010–2011 Camaros and 2008–2011 Challengers. Available in chrome, black chrome and carbon fiber finishes. Contact: Gary Green; 952-641-2334; 952-435-9891. Website: www.retrousa.net.

Retrax Truck Bed Covers (Booth #35115): Retractable pickup bed covers that glide easily on sealed ball bearings. The covers are key lockable in any position, have a patented low-profile design that incorporates a front cover that is flush with the rolling tonneau cover providing a seal that helps keep the truck bed dry. Contact: Andy Nephew, 701-746-5596. Website: www.retrax.com.

Rhino Linings Corp. (Booth #31055): Spray-in bedliner. Contact: Jenny Clifford; 858-410-6020; 858-450-5078 (fax).

Rhino-Rack USA (Booth #36136): Roof racks and accessories (sport and contractor); cargo carriers/boxes. Contact: Josh Lubitz, 303-706-9700; 303-706-9701 (fax). Website: www.rhinorack.com.

Roadwire Leather Interiors – Signature Sunroofs (Booth #12417): OEM-styled sunroofs. Contact: Tracy, 877-ROADWIRE; 323-888-6077 (fax). Website: www.roadwire.com.

Roll-N-Lock Corp. (Booth #34079): The most compact retractable truck bed cover system available, complete with integrated tailgate lock and an optional cargo manager bed divider. Contact: Dan Beaulaurier, 253-970-2213; 253-799-8502 (fax). Website: www.rollnlock.com.

Romik: Offering any product in its catalog base to Show-vehicle builders. Contact: Hugo Baeza, 610-395-5540; 610-395-5657 (fax). Website: www.Romik.com, www.romik-usa.com.

Shining Monkey Corp. (Booth #13051): Car detailing products. Contact: Robert Dipede, 888-265-8615, ext. 3; 866-353-2500. Website: www.shiningmonkeycorp.com.

SLP Performance Parts: For the 2010–12 V6 and V8 Camaro—Close-out panel insert; high-lip rear spoiler; SS or RS badges with grille inserts. For the 2010-11 C6 Corvette— RTM ZR1 style hood with polycarbonate window; RTM ZR1 style supercharger hoods with polycarbonate window or solid surface; RTM ZR1 style front splitter, fenders with inserts and rocker extensions; rear lip spoiler. For the 2010-11 GM/GMC Truck/SUV—Hood scoop; front fascia/bumper overlay panel. For the 2011–2012 Ford Mustang GT—Quarter window louvers; rear black-out taillight panel. Contact: Kevin Woodruff, 732-349-2109, ext. 125. Website: www.slponline.com.

Surco Products Inc. (Booth #32001): Roof racks, bike racks, wheel chocks, van ladders, RV accessories and custom projects. Contact: Osnat Surkin, 310-323-2520; 310-323-7916 (fax). Website: www.surcoinc.com.

Thule/UWS/TracRac (Booth #35029): Aluminum and steel truck toolboxes, aluminum truck and van racks. Contact: Adam Donahue, 203-881-4925; 203-888-4252 (fax). Website: www.thuleworktruck.com.

Tireco (Booth #42077): Wheels—Forte, Sendel and Vagare. Contact: Rick Papelian, 310-767-7990, ext. 353; 310-207-9267 (fax).

TrailReady (Booth #32191): Front and rear heavy-duty replacement truck bumpers. Contact: Dorian Hartfield, 888-910-2999; 503-217-7243 (fax). Website: www.trailready.com.

T-Rex Grilles (Booth #35111): Multiple grille designs for most cars, trucks and SUVs, as well as numerous trim accessories. Grille styles include: traditional billet, stainless steel mesh X-Metal studded mesh grilles. All grilles and accessories are available in a polished or black finish and are in stock and ready to ship. Contact: Victor Casillas; 951-270-5388; 951-270-5391 (fax). Website: www.trexbillet.com.

Truck-Lite Co. LLC (Booth #35161): Seven-inch, round LED headlamp; seven-inch round LED auxiliary products (work/spot/flood). Contact: Jamie Lindemuth, 716-661-1248; 716-665-6403 (fax). Website: www.truck-lite.com.

TruXedo (Booth #31033): Complete line of TruXedo soft roll-up tonneau covers and truck accessories. Contact: Rachel Fernandez, 877-878-9336, ext. 287. Website: www.truxedo.com.

U Ace Inc. (Booth #31149): Roof bag with aluminum track in black or camouflage. Contact: Timothy Au-Yeung, 909-350-8808, ext. 112; 909-350-8810 (fax). Website: www.3dmats.com.

Undercover Inc. (Booth #31033): Undercover SE smooth, paintable ABS bed cover. The UnderCover SE Smooth is a hard, locking, lightweight, easy-to-remove truck-bed cover. Made from ABS composite, the cover has a smooth finish that can be custom painted to match the truck. Style lines and a subtle spoiler add to the look of the cover and fit great on mildly or fully custom trucks. Contact: Jason Hutchens, 866-900-8800; 417-753-7999 (fax). Website: www.undercoversesmooth.com.

UWS - TracRac - DeWALT (Booth #35029): Toolboxes and aluminum truck racks. Contact: Adam Donahue, 203-881-4925; 203-888-4252 (fax). Websites: www.uwsta.com, www.tracrac.com.

Warrior Products (Booth #34091): Jeep exterior accessories, including tube doors, roof racks, fender flares, body armor, etc. Contact: Jason Roy. Website: www.warriorproducts.com.

Westin Wade Automotive (Booth #34028, 34029, 34032): Manufacturer of quality truck, car and SUV accessories, including front end, side step, body trim and off-road products. Winches and winch accessories. Contact: Gaby Cortes, 626-960-6762, ext. 451; 626-960-2055. Website: www.westinautomotive.com.

Interior Products/Accessories

CargoGlide (Booth #31153): Sliding cargo trays for trucks, vans and SUVs. Steel and aluminum, 75% and 100% extension. CargoGlide offers several models to suit individual and company needs, from 600 lb. to 2,500 lb. capacities. Easy to install. Contact: David McInturf; 239-340-9605. Website: www.cargoglide.com.

Classic Design Concepts (Booth #21362): Offering Sport Bar for the ’11–’12 Camaro. Contact: Michelle Roberts, 866-624-7997. Website: www.classicdesignconcepts.com.

Daystar Products International (Booth #23659): Exact-fit storage panels and switch panels. Contact: Trent McGee, 623-215-0459; 623-907-0088 (fax). Website: www.daystarweb.com.

DCI Performance Products (Booth #25227): Acoustic insulation products. Contact: Damian Johnson, +61-3-9357-2511; +61-3-9359-2191 (fax). Website: www.dci.com.au/performance.

Del City (Booth #23875): Direct supplier of automotive and electrical supplies, including wire, loom, switches, terminals, hoses, clamps, brake lines, chemicals, adhesives and more than 4,500 additional automotive products and supplies. Contact: Deanna Hernandez, 262-293-1836; 800-431-1293 (fax). Website: www.delcity.net.

Drake Muscle Cars: Limited supply of parts and accessories for the 2005 and up Ford Mustang, 2010 and up Chevy Camaro and 2008 and up Dodge Challenger. Products include interior, exterior, performance parts and accessories. For catalog information, visit www.drakemusclecars.com or visit www.scottdrake.net to search for products. Contact: Christina Briseno, 800-999-0289, ext. 2103.

Drake Off Road: Limited supply of parts and accessories for Jeep JK & TJ, Toyota FJ Cruiser and Hummer vehicles. Products include interior, exterior parts and accessories. For catalog information, visit www.drakeoffroad.com. Contact: Christina Briseno, 800-999-0289, ext. 2103.

Got2bWireless: Ultimate hands-free solution for vehicle—hands-free calling, texting, e-mail, Facebook, Twitter and more by using your voice. Contact: Lydia E. Draper, 877-404-6822; 800-790-1248 (fax). Website www.got2bwireless.com.

Grant Products International: Steering wheels, shift knobs and more. Contact: Wes Fisher. Website: www.grantproducts.com.

HELLA Inc. (Booth #23113): LED interior lighting. Contact: Scott Kornhaus, 770-631-7557; 770-631-7574 (fax). Website: www.myhellalights.com.

HusMat (Booth #22887): Sound-deadening and thermal-insulation material. Contact: Tim McCarthy, 913-599-2600; 913-599-2607 (fax). Website: www.hushmat.com.

LeBaron Bonney Co./EZ Boy Interiors (Booth #23083): Reproduction and custom interior kits, including seat and panel upholstery. Contact: Scott Holbrook. Website: www.lebaronbonney.com; www.ezboyinteriors.com.

Omix-ADA/Rugged Ridge (Booth #30079): Jeep floor liners, accessories and replacement parts for 1941 through today. Contact: Pat Johnson, 770-614-6101; 770-614-6069 (fax). Website: www.omix-ada.com.

QuietRIDE Solutions (Booth #24386): AcoustiShield thermal acoustic auto insulation. Contact: Timothy Cox; 209-942-4777; 209-942-4476 (fax). Website: www.quietride.com.

Rampage Products (Booth #: 30159): Seat covers, lighting and seated for Jeeps and trucks. Contact: Carlos Gutierrez, 951-277-4949; 951-277-2295 (fax). Website: www.rampageproduct.com.

Roadwire Leather Interiors – Signature Sunroofs (Booth #12417): Custom leather interiors. Contact: Tracy, 877-ROADWIRE; 323-888-6077 (fax). Website: www.roadwire.com.

Romik: Offering any product in its catalog base to Show-vehicle builders. Contact: Hugo Baeza, 610-395-5540; 610-395-5657 (fax). Website: www.Romik.com, www.romik-usa.com.

Scosche Industries (Booth #11327): Dash kits, wiring harnesses, antenna adapters, interfaces, speakers, subs, amps, sound dampening material, Bluetooth integration, iPod integration. Contact: Rick Ross, 805-486-4450, ext. 510; 800-350-0687 (fax). Website: www.scosche.com.

Shining Monkey Corp. (Booth #13051): Fabric protection spray. Contact: Robert Dipede, 888-265-8615, ext. 3; 866-353-2500. Website: www.shiningmonkeycorp.com.

Speed Dawg Shift Knobs (Booth #20564): Shift knobs. Contact: Chris Figdore, 717-741-2665; 717-741-2665 (fax). Website: www.speeddawg.com.

U Ace Inc. (Booth #31149): Custom floor mats and cargo liner. Contact: Timothy Au-Yeung, 909-350-8808, ext. 112; 909-350-8810 (fax). Website: www.3dmats.com.

VDO Instrumentation & Accessories (Booth #22678): Gauges, accessories, sensors, and senders. Contact: AnnaMaria Blose; 610-289-0488, ext. 4002; 610-289-1766 (fax). Website: www.vdo.com/usa.

Westin Wade Automotive (Booth #34028, 34029, 34032): Manufacturer of a complete line of high-impact ABS acrylic products, including wind deflectors, bug shields, head light and taillight covers and cab guards. Sure-Fit floor and cargo mats. Contact: Gaby Cortes, 626-960-6762, ext. 451; 626-960-2055. Website: www.westinautomotive.com.

Wet Okole Hawaii Custom Seat Covers: Custom fit, neoprene, waterproof seat covers for most every car on the road today. Covers available in more than 40 colors, compatible with seat-deployed air bags. Contact: Steven Grew, 714-434-9000, ext. 11. Website: www.wetokole.com.

XS Power (Booth #23512): Secondary mobile audio batteries. Contact: Nathan Way, 888-497-7693, ext. 1211; 865-281-9844 (fax). Website: www.4xspower.com.

Suspension/Brakes

BC Racing Wheels and Suspension (Booth #24955): Adjustable coilover kits and racing suspension. Contact: Chelsea DeNofa, 321-206-6381; 321-206-6381 (fax). Website: www.bcracingwheels.com.

BDS Suspension (Booth #30170): American-made suspension lifts and shocks for trucks, SUVs and Jeeps. Contact: Carter Reed; 517-279-2384, ext. 250; 517-278-2316. Website: www.bds-suspension.com.

BMF Wheels (Booth #38028): Leveling kits for the new body style Toyota Tundra’s (2007-‘11); Jeep JK (2007-’11); GM 1500 P/U (2007-’11); Ford F-250 and F-350 P/U (2005-‘11); Ford F-150 P/U (2004-’11); and Dodge Ram 2500 and 3500 (1994-’11). Contact: Ryan Husted, 888-313-2580. Website: www.BMFwheels.com.

Daystar Products International (Booth #23659): U.S.-made lift and leveling kits for trucks and SUVs; Scorpion shock absorbers; and performance bushing kits for cars and trucks. Contact: Trent McGee, 623-215-0459; 623-907-0088 (fax). Website: www.daystarweb.com.

Energy Suspension (Booth #22967): Polyurethane suspension and drivetrain components. Contact: Mike Papazian, 949-361-3935; 949-361-3940 (fax). Website: www.energysuspension.com.

FOX Racing Shox (Booth #34111): High-performance shock absorbers and racing suspension products for trucks, SUVs, Jeeps, UTVs and off-road vehicles. Contact: Brian Godfrey, 831-768-4523. Website: www.foxracingshox.com.

Granatelli Motor Sports Inc.: 2005–2011 Mustang suspension components and 2010–2011 Camaro suspension components. Contact: Joey Granatelli, 805-486-6644, ext. 11. Website: www.granatellimotorsports.com.

Hellwig Products (Booth #22521): Load and sway suspension for trucks, SUVs and vintage and modern musclecars. Contact: Melanie White; 559-734-7451. Website: www.hellwigproducts.com.

MaxTrac Suspension LLC (Booth #31162): Lifting and lowering suspension products for 2WD trucks and SUVs. Contact: Jay Parodi, 714-630-0363; 714-688-0269 (fax). Website: www.maxtracsuspension.com.

MGP Caliper Covers: MGP caliper covers. Custom paint and engraving options available. Contact: Ben Wong, 877-995-0003; 619-330-4609. Website: www.calipercovers.com.

Omix-ADA/Rugged Ridge (Booth #30079): Jeep replacement and restoration parts for 1941 through today. Contact: Pat Johnson, 770-614-6101; 770-614-6069 (fax). Website: www.omix-ada.com.

Rancho Suspension: Rancho is offering its entire line of performance suspension and off-road accessories, including suspension systems, shock absorbers and off-road protection. Available for 4WD and 2WD trucks, SUVs, and Jeep applications. Offer for 2011 SEMA projects. Contact: Christine Bowser, 330-688-3515. Website: www.gorancho.com.

Revtek Suspension (Booth #32083): Level kits and complete suspension lift systems for Dodge, Ford, GM, Toyota, Jeep and Nissan. Contact: Ryan Few, 503-659-1650; 503-659-2931 (fax). Website: www.revtek.com.

Tuff Country EZ-Ride Suspension (Booth #30104): Suspension leveling and lift kits. Contact: Scott Sweeney or Troy Davis, 801-280-2777; 801-280-2896 (fax). Website: www.tuffcountry.com.

Wheels & Tires

American Force Wheels: Forged aluminum, custom-built wheels for dually and SRW trucks. Contact: deyan@americanforcewheels.com. Website: www.americanforcewheels.com.

BC Racing Wheels and Suspension (Booth #24955): Two-piece forged wheels custom made to your spec. Contact: Chelsea DeNofa, 321-206-6381; 321/206-6381 (fax). Website: www.bcracingwheels.com.

BMF Wheels (Booth #38028): BMF Wheels line of wheels for the off-road and lifted-truck enthusiast. All BMF Wheels are manufactured using a proprietary, patent-pending, multi-axis CNC machining process. Contact: Blake Ramthun, 888-313-2580. Website: www.BMFwheels.com.

Excalibur Wheel Accessories (Booth #22786): Vintage hub caps, bullet caps, trim rings and GM licensed products. Contact: Bob Klippel, 909-923-8300; 909-923-8600 (fax). Website: www.excaliburwheel.com.

Innovative Vehicle Solutions (Booth #24817): ’10–’12 Camaro HAVOC Bright or Black PVD coated Wheels. Available in OE staggered fitment (20 x 8 and 20 x 9). Contact: Adam Moore, 313-817-1726; 313-817-1727 (fax). Website: www.ivsauto.com.

McLEAN Wire Wheels (Booth #22786): Wire wheels for hot rods, musclecars and vintage cars. Contact: Bob Klippel bob@excaliburwheel.com, 909-923-8300; 909-923-8600 (fax). Website: www.mcleanwheels.com.

Sailun Tires (Booth #43165): Tire sponsorship program. Contact: Tricia Edwardson, 905-595-5558; 905-595-0469 (fax). Website: www.Sailuntires.com. 

SLP Performance Parts: For the 2010–12 V6 and V8 Camaro—20-inch five-spoke aluminum alloy wheels. Contact: Kevin Woodruff, 732-349-2109, ext. 125. Website: www.slponline.com.

Toyo Tire (U.S.A.) Corp.: Toyo Tire is offering UHP and light-truck tires. Contact: E-mail requests, including vehicle details and booth number, to sponsorships@toyotires.com. Website: www.toyotires.com.

Vossen Wheels (Booth #47099): Wheels. Contact: Jav; 305-463-7778; 305-256-1007 (fax). Website: www.vossenwheels.com.

Voxx Wheel (B/G rodworks & GFX wheels - Booth #44275): Wheels: hot rod; Euro; off-road; ATV. Contact: Barry Horlick, 310-783-1613; 310-783-1623 (fax). Website: www.voxxwheel.com.

Other Products/Services

Advanced Clutch Technology (Booth #21242): Clutch kits and flywheels for sport compact, domestic, European and truck applications. Contact: Cheralyn Smith, 661-940-7555, ext. 106; 661-940-7541 (fax). Website: www.advancedclutch.com.

BOLT (Booth #36166): Hitch receiver locks, padlocks, cable locks and spare tire locks featuring Breakthrough One-Key Lock Technology that permanently programs the lock to the specific vehicle’s ignition key, eliminating the need for multiple keys. Available for most GM, Ford and Chrysler/Jeep vehicles. Contact: Casey Milano. Website: www.boltlock.com.

Del City (Booth #23875): Direct supplier of automotive and electrical supplies, including wire, loom, switches, terminals, hoses, clamps, brake lines, chemicals, adhesives and more than 4,500 additional automotive products and supplies. Contact: Deanna Hernandez, 262-293-1836; 800-431-1293 (fax). Website: www.delcity.net.

JET Performance Products (Booth #23713): Programmers. Contact: Dan Nicholas, 714-848-5515; 714-847-6290 (fax). Website: www.jetchip.com.

KBS Coatings (Booth #11053): Rust preventive coatings for chassis, floorpans, engine paints, manifold paints, clearcoat and more. Contact: Jim Krolak, 219-263-0073; 219-531-7797 (fax). Website: www.kbs-coatings.com.

Omix-ADA/Rugged Ridge (Booth #30079): Chromoly axles for Jeep, truck and musclecar. Contact: Pat Johnson, 770-614-6101; 770-614-6069 (fax). Website: www.omix-ada.com.

Pure Power! Lifetime Filters (Booth #23128): High-performance, high zinc, API licensed motor oils, EHP lubricants and greases. Contact: Fran Cyrus, 800-750-0827; 714-894-2994 (fax). Website: www.GoPurePower.com.

QuietRIDE Solutions (Booth #24386): Firewall insulators and truck headliners. Contact: Timothy Cox; 209-942-4777; 209-942-4476 (fax). Website: www.quietride.com.

Race Ramps/Brute Industries (Booth# 21224): Show cribs and ramps. Contact: Tracy Depuydt, 906-786-0585; 906-789-7085 (fax).

Rampage Products (Booth #30159): Softtops, briefs and running boards. Contact: Carlos Gutierrez, 951-277-4949; 951-277-2295 (fax). Website: www.rampageproduct.com.

Raptor Series (Booth #36161): Stainless steel nerf bars and truck bed rails. Contact: Mike McGinnis, 877-769-3765, ext. 303; 877-875-7446.

Scosche Industries (Booth #11327): iPhone, iPod and iPad accessories. Contact: Rick Ross, 805-486-4450, ext. 510; 800-350-0687 (fax). Website: www.scosche.com.

Shining Monkey Corp. (Booth #13051): Tire dressing. Contact: Robert Dipede, 888-265-8615, ext. 3; 866-353-2500. Website: www.shiningmonkeycorp.com.

Westin Wade Automotive (Booth #34028, 34029, 34032): Sure-Fit floor and cargo mats. Contact: Gaby Cortes, 626-960-6762, ext. 451; 626-960-2055. Website: www.westinautomotive.com.

Workshop Hero (Booth #24382): Metal Rescue rust-remover bath; water-based and non-toxic. Dry coat rust preventative; water-based, non toxic, not sticky or tacky. Contact: David Yancho, 810-599-6699; 517-546-6434 (fax). Website: www.metalrescue.com.

XS Power (Booth #23512): Battery chargers and battery hold downs. Contact: Nathan Way, 888-497-7693, ext. 1211; 865-281-9844 (fax). Website: www.4xspower.com.

Yukon Gear & Axle: Spin Free Kit—Replaces factory unit bearings with tapered bearings and races resulting in a design that is easier and more economical to service and offers significant increases in mileage per gallon. The hub kit also includes WARN premium locking hubs, giving you more driving selectability. This kit includes new rotors, spindles, high-strength Yukon 4340 Chrome-Moly outer axles, WARN premium locking hubs, Timken bearings, high-quality seals and all hardware for installation. The wheel hub diameter on this kit is larger than stock. If your vehicle is equipped with the factory aluminum wheels, the center will need to be machined to fit. Contact: Neal Hollingsworth. Website: www.yukongear.com.

Back to Top of Previous Submissions

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Thu, 10/20/2011 - 11:05
Jeep Smittybilt

The SEMA Show features thousands of project vehicles each year that represent the ingenuity and creativity of the specialty-equipment market. SEMA Show exhibitors can generate more product exposure by offering products to builders through the SEMA Show Products for Project-Vehicle Builders list. The list is a simple way to connect exhibitors who want to get more eyes on their products at the Show with builders designing the vehicles that attract attention from thousands of buyers and members of the media.

Each week SEMA eNews will feature the latest additions to the list, and hundreds of builders will access the list to find the pieces they need to complete their builds. Product-placement opportunities such as this are so beneficial that exhibitors often offer products for free or at a greatly reduced rate. Note: The list is reserved for exhibitors of the 2011 SEMA Show.

To place your product on the list, send your company name, a brief product description, contact information and a website where the products can be viewed to eNews@sema.org and put “Product List” in the e-mail subject line. To complete the process online, use this electronic form from the Exhibitor Manual.

Remember, builders will contact you directly, so make sure your contact information is accurate. New submissions will be included each week, when available.

For questions or additional information, contact Jason Catullo at jasonc@sema.org or 909-978-6713.

Here are the latest additions to the list:

Wheels & Tires

Mamba Offroad Alloys (Booth #46079): Wheels. Contact: Amber Burbey, 219-947-1735; 219-945-1975. Website: www.mambawheels.com. 

Von Max Luxury Alloys (Booth #46079): Wheels. Amber Burbey, 219-947-1735; 219-945-1975. Website: www.vonmaxwheels.com.

Other Products/Services

CarCapsule (Booth #46079): Continuous airflow vehicle storage system. Contact: Josh Parlos, 219-947-1735; 219-942-5875. Website: www.carcapsule.com. 

Here are the previous submissions for the list:

Engine/Underhood Components Exterior Products/Accessories
Interior Products/Accessories Suspension/Brakes
Wheels & Tires Other Products/Services

Engine/Underhood Components

AEM Induction: Full line of high-performance air intake systems and air filters for sport compact, modern-day musclecars and trucks and SUVs, including gas and diesel applications. Contact: Lucio Tapia. Website: www.aemintakes.com.

AIRAID Filter Company (Booth #23729): AIRAID cold-air intakes; PowerAid throttle-body spacers; and premium filters, pre-filters. Contact: David Edelman, 602-652-9712; 602-652-9812 (fax). Website: www.airaid.com.

Air Flow Research Heads (Booth #21125): Composite intake manifolds, CNC aluminum cylinder heads. Contact: Chris Sperling, 661-705-8503; 661-257-4462 (fax). Website: www.airflowresearch.com.

ANSA Automotive/Silverline (Booth #22321): High-performance exhaust systems for sport compacts, vintage exotics and imports and diesel light trucks. Contact: Hal Branstetter, 478-788-6653; 478-784-1694 (fax). Website: www.ANSAautomotive.com.

AMSOIL INC. (Booth #20664 and 36001): Synthetic lubricants and filters. Contact: info@amsoil.com, 715-399-6557; 715-395-0908 (fax). Website: www.amsoil.com.

Bully Dog Technologies (Booth #21346): Tuners, intakes, exhausts, turbos and digital gauges. Contact: Brittany Schwartz, 940-783-9914, ext. 1400; 208-226-2511 (fax); or Shawn Udy, 940/783-9914, ext.1145; 208/226-2511 (fax). Website: www.bullydog.com; www.bullydogbigrig.com.

Champion Brands (Booth #21131): Champion racing motor oils, Champion "Blue Flame" diesel performance motor oils, Champion "Classic & Muscle" Hi-Zinc motor oils, Champion "Performance" lubricants. Contact: Karl Dedolph, 660-890-6231; 660-885-2867 (fax). Website: www.championbrands.com.

Clean Seal Inc. (Booth #24674): Automotive hose. Contact: Bill Dorton, 800-366-3682, ext. 138; 574-299-8044 (fax). Website: www.cleanseal.com.

CORSA Performance Exhausts (Booth #23517): High-performance, cat-back and axle-back exhaust systems for today’s cars and trucks. Contact: Casey Milano. Website: www.corsaperformance.com.

Daystar Products International (Booth #23659): Motor and transmission mounts. Contact: Trent McGee, 623-215-0459; 623-907-0088 (fax). Website: www.daystarweb.com.

DCI Performance Products (Booth #25227): Thermal and acoustic insulation products. Contact: Damian Johnson, +61-3-9357-2511; +61-3-9359-2191 (fax). Website: www.dci.com.au/performance.

Del City (Booth #23875): Direct supplier of automotive and electrical supplies, including wire, loom, switches, terminals, hoses, clamps, brake lines, chemicals, adhesives and more than 4,500 additional automotive products and supplies. Contact: Deanna Hernandez, 262-293-1836; 800-431-1293 (fax). Website: www.delcity.net.

Drake Muscle Cars: Limited supply of parts and accessories for the 2005 and up Ford Mustang, 2010 and up Chevy Camaro and 2008 and up Dodge Challenger. Products include interior, exterior, performance parts and accessories. For catalog information, visit www.drakemusclecars.com or visit www.scottdrake.net to search for products. Contact: Christina Briseno, 800-999-0289, ext. 2103.

DynoMax Performance Exhaust: Dyno-proven, power-enhancing exhaust systems and components and a complete line-up of mufflers for a full range of domestic and import passenger cars, light trucks, Jeeps and SUVs. If you’re looking for a DRONE-FREE muffler, contact DynoMax. Available for 2011 SEMA projects. Contact: Christine Bowser, 330-688-3515. Website: www.dynomax.com.

Evans Cooling Systems Inc. (Booth #32263): Waterless engine coolant. Contact: Cathy Wright, 888-990-2665; 610-970-0286 (fax). Website: www.evanscooling.com.

Fluidampr - Horschel Motorsports (Booth #24235): Performance harmonic dampers for high performance race and street applications for gas and diesel engines. SFI certified. Contact: Ivan Snyder, 716-592-1000; 716-592-1001 (fax). Website: www.fluidampr.com.

Gibson Performance Exhaust: Exhaust systems and headers. Applications for trucks, SUVs, diesels, American musclecars, side-x-sides, motorhome, marine, sand car, and off-road. Contact: Robert Murgado, 951-372-1236 (fax). Website: www.gibsonexhaust.com.

Granatelli Motor Sports Inc.: 2010–2011 Camaro engine-performance components. Contact: Joey Granatelli, 805-486-6644, ext. 11. Website: www.granatellimotorsports.com.

Hose Candy (Booth #20952): Hose Candy’s vacuum and turbo hose quick-couplers available in red, blue, green, gold, black, silver, purple and carbon fiber. Contact: Casey Milano. Website: www.hosecandy.com.

HusMat (Booth #22887): Thermal insulating hoodliner. Contact: Tim McCarthy, 913-599-2600; 913-599-2607 (fax). Website: www.hushmat.com.

JET Performance Products (Booth #23713): Engine-tuning products; mass air sensors. Contact: Dan Nicholas, 714-848-5515; 714-847-6290 (fax). Website: www.jetchip.com.

K&N Engineering Inc.: High-flow intake systems, OE replacement air filters high-performance oil filters for most vehicles and powersports applications. Contact: Lucio Tapia, 951-826-4000, ext. 4350. Website: www.knfilters.com.

Linear Logic LLC (Booth #11628): The ScanGauge2 ultra-compact, multi-function vehicle monitor. Digital gauges, trip computer, scan tool, performance monitor, 72-color, programmable backlight. ScanGaugeE also available for green and eco-friendly vehicles. Contact: Joey Snyder. Website: www.ScanGauge.com.

Maradyne High Performance Fans: 12-volt electric cooling fans and accessories for high-performance vehicles. Contact: Susan Robinson, 817-428-3636, ext. 655. Website: www.maradynehp.com.

Mishimoto Automotive: Performance cooling-system products, including radiators, intercoolers, silicone hoses, air diversion plates, fan shrouds, oil coolers and numerous accessories. Contact: Julia Bustard. Website: www.mishimoto.com.

ODYSSEY Battery by EnerSys (Booth #24943): ODYSSEY batteries and Ultimizer chargers. Contact: April Tomalis; 800-538-3627, ext. 1729; 610-372-8613 (fax). Website: www.odysseybattery.com.

OZMO Engineering (Booth #21756): Carbon fiber intake manifolds. Contact: Jamie Krogdahl, 408-898-4533; 987/654-3210 (fax). Website: www.ozmoengineering.com.

Omix-ADA/Rugged Ridge (Booth #30079): Jeep replacement and restoration parts for 1941 through today. Contact: Pat Johnson, 770-614-6101; 770-614-6069 (fax). Website: www.omix-ada.com.

ProCharger (Booth #21354): Superchargers and intercooled supercharger systems. Contact: Cary Pangrac; 913-338-2886; 913-338-2879 (fax). Website: www.procharger.com.

Pure Power! Lifetime Filters (Booth #23128): Multi-patented Lifetime oil, fuel and transmission filters. Cleanable, reusable, superior filtering. Direct OEM replacement of spin-on, drop-in cartridge, inline and remote filters for more than 30,000 applications for all types of engines, racing, street, fleet, marine, motorcycle and HD equipment. Contact: Fran Cyrus, 800-750-0827; 714-894-2994 (fax). Website: www.GoPurePower.com.

SLP Performance Parts: For the 2010–12 V6 and V8 Camaro—Loud Mouth, Loud Mouth II, and PowerFlo axle-back exhaust systems with 4-inch or square tips; Blackwing cold-air induction packages/system; RTM hood with functional heat extractor scoop. For the 2010-11 C6 Corvette—Loud Mouth, Loud Mouth II and PowerFlo axle-back exhaust systems with 3.5-inch or cast aluminum tips; Blackwing cold-air induction system. For the 2010-11 GM/GMC Truck/SUV—PowerFlo exhaust systems with 3.5-inch or trapezoid tips; Blackwing cold-air induction system. For the 2011–2012 Ford Mustang GT—Loud Mouth, Loud Mouth II, and PowerFlo exhaust systems with 4-inch tips. For the 2010–11 Dodge Challenger/Charger—Loud Mouth, Loud Mouth II, and PowerFlo exhaust systems; Blackwing cold-air induction system. Contact: Kevin Woodruff, 732-349-2109, ext. 125. Website: www.slponline.com.

Thrush Exhaust: Thrush offers a wide range of header-back exhaust systems for musclecars, a complete array of stainless steel mufflers and several options of its Glasspack mufflers. Contact: Christine Bowser, 330-688-3515. Website: www.thrushexhaust.com.

Volant Performance (Booth #23020): Cool air intakes. Contact: Danny Moniz, 909-481-3888; 909-987-8051 (fax). Website: www.volant.com.

XS Power (Booth #23512): Racing and mobile audio starting batteries. Contact: Nathan Way, 888-497-7693, ext. 1211; 865-281-9844 (fax). Website: www.4xspower.com.

Exterior Products/Accessories

Ablaze Grilles Inc. (Booth #31169): 2011 Super Duty grille; 2011 Tundra grille; and 2011 Chevrolet 2500 grille. Contact: David david@ablazegrilles.com, 714-956-5184; 951-549-0290 (fax). Website: www.ablazegrilles.com.

Armor Lid (Booth #36161): Hard ABS composite tonneau covers. Contact: Mike McGinnis, 877-769-3765, ext. 303; 877-875-7446 (fax). Website: www.armorlid.com.

ANSA Automotive/Silverline (Booth #22321): Exhaust tips in chrome, stainless, nickel coated or powder coated. Vintage styles for imports and musclecars. Contact: Hal Branstetter, 478-788-6653; 478-784-1694 (fax). Website: www.ANSAautomotive.com.

A.R.E.: Fiberglass tonneau covers and truck caps custom made to fit most popular trucks. A.R.E. caps and covers are painted to match using the OEM paint code for a high-quality appearance. Contact: Casey Milano. Website: www.4are.com.

ATS Design (Booth# 33105): Full line of stylish, high-quality running boards and fender flares for trucks, vans, SUVs and CUVs. Many no-drill applications available, 8 running board styles to choose from in several finishes. Made only in the USA at ATS-approved facilities. Contact: Rick Nauman; 866-213-2873, ext. 356. Website: www.atsdesign.com.

Baja Designs Inc. (Booth #22486): High-end lights. Contact: Regis Finn, 760-560-2252; 760-560-0383 (fax). Website: www.bajadesigns.com.

BASF Refinish: BASF FOOSE Colors, R-M Carizzma (Candy) paint, Glasurit and Limco finishes available. Products include primer, color and clear for selected vehicles. Contact: Brian Fox, 717-577-6449. Website: www.basfpaintnews.com, www.basfrefinish.com.

BEDSLIDE (Booth #32097): BEDSLIDES for trucks, vans and SUVs. BEDSLIDE is an easy way to load and unload a truck by turning a truck bed into a sliding drawer. Contact: Joel Ayres, 541-690-6357. Website: www.bedslide.com.

Blue Ox (Booth #36083): Blue Ox Allure Towbar, Blue Ox SwayPro weight distribution hitch, Blue Ox gooseneck hitch. Contact: Destiny Thomas; 402-385-3051; 402-385-3360. Website: www.blueox.com.

Bodyguard Truck Accessories (Booth #30185): Heavy-duty front and rear replacement bumpers (smooth steel or treadplate); heavy-duty pipe steps. Contact: Kelli Mallicote, 903-785-8939; 903-782-9890 (fax). Website: www.BodyguardBumpers.com.

Clean Seal Inc. (Booth #24674): Extruded rubber seal and gaskets. Contact: Bill Dorton, 800-366-3682, ext. 138; 574-299-8044 (fax). Website: www.cleanseal.com.

Crazyfish Graphics (Booth #12004): Custom striping, graphics and wraps. Contact: Joe Naponiello, 773-254-3500; 773-254-3655 (fax). Website: www.crazyfishgfx.com.

Drake Muscle Cars: Limited supply of parts and accessories for the 2005 and up Ford Mustang, 2010 and up Chevy Camaro and 2008 and up Dodge Challenger. Products include interior, exterior, performance parts and accessories. For catalog information, visit www.drakemusclecars.com or visit www.scottdrake.net to search for products. Contact: Christina Briseno, 800-999-0289, ext. 2103.

Drake Off Road: Limited supply of parts and accessories for Jeep JK & TJ, Toyota FJ Cruiser and Hummer vehicles. Products include interior, exterior parts and accessories. For catalog information, visit www.drakeoffroad.com. Contact: Christina Briseno, 800-999-0289, ext. 2103.

EGR Inc. (Booth #30065): Full line of exterior plastic accessories, including (but not limited to) no-drill fender flares, no-drill hood protectors, side-window visors and side steps. Contact: Robert Wityczak; 909-923-7075. Website: www.egrusa.com.

Go Rhino! Products (Booth #30013): Grille/brush guards with a patented built-in step; winch guards; heavy-duty Wrangler one-piece guards; OE Xtreme 4-, 5- and 6-inch oval running boards; universal steps; hitch steps; bed bars; bed rails; exhaust tips; garage, shop and RV organizers; and patented Dominator II & III sidesteps in modular and one-piece designs. Contact: Kathryn Gallagher, 888-427-4466. Website: www.gorhino.com.

HELLA Inc. (Booth #23113): LED worklamps, Halogen worklamps, HID/Xenon worklamps, HID/Xenon auxiliary lamps, Halogen auxiliary lamps, trumpet horns, air horns (dual and triple tone). Contact: Scott Kornhaus, 770-631-7557; 770-631-7574 (fax). Website: www.myhellalights.com.

Hi-Lift Jack Company (Booth #32005): Hi-Lift Jacks and accessories, Slide-N-Lock tie-down systems. Contact: Steve Dowden; 812-384-4441, ext. 16; 812-384-4592. Website: www.hi-lift.com.

Innovative Vehicle Solutions (Booth #24817): ’10–’12 Camaro, C5 and C6 Corvette. Camaro: HAVOC rear spoiler; HAVOC rear diffuser; HAVOC side rockers; HAVOC front chin spoiler; side stripe packages; powder coated calipers; interior kits. Corvette: C5 and C6 Tigershark kits. C5: Front and rear fascias; chin spoiler. C6: Front splitter, rear diffuser and rear spoiler. Contact: Adam Moore, 313-817-1726; 313-817-1727 (fax). Website: www.ivsauto.com.

Lazer Star Light Products (Booth #37075): HID and LED driving and off-road lights. Contact: Suzi; 805-226-8200; 805-226-8150 (fax). Website: www.lazerstar.net.

Mile Marker (Booth #33021): Recovery winches and recovery gears and locking hubs. Contact: Jackie Hawkins, 954-782-0604; 954-782-0769 (fax). Website: www.MileMarker.com.

Monster Hooks Inc. (Booth #33189): Manufacturer of the only forged Chromoly Hooks. Monster Hooks Hexaust. Ultimate Drop Hitch. Contact: Marco Najarro, 408-313-0716; 408-624-1440 (fax). Website: www.monsterhooksinc.com.

N-FAB Inc. (Booth #37083): N-FAB Nerf-Steps, RSP bumpers, pre-runners, light bars, and other tubular steel off-road products. Contact: Doug Parks, 281-880-6322; 281-880-6325 (fax). Website: www.n-fab.com.

Omix-ADA/Rugged Ridge (Booth #30079): Jeep bumpers, accessories, body panels and replacement parts for 1941 through today. Contact: Pat Johnson, 770-614-6101; 770-614-6069 (fax). Website: www.omix-ada.com.

ORACLE Lighting Technologies (Booth #11443): ORACLE SMD headlight halo kits (all colors available). Contact: Jonathan or Justin; 800-407-5776; 800-407-2631. Website: www.ORACLElights.com.

Paramount Restyling (Booth #12753): Billet grilles, SS mesh grilles, Evolution mesh grilles. Carbon fiber grilles, carbon fiber door-handle covers. Contact: Kevin Doyle, 909-781-6492, ext. 307; 909-781-6496 (fax). Website: www.paramountrestyling.com.

Ranch Hand: Heavy-duty front bumper replacements, grille guards, headache racks and steps. Contact: Derrick Ratliff. Website: www.ranchhand.com.

Raptor Series (Booth #36161): Stainless steel oval tube steps with high-polished end caps. Regular cab and wheel-to-wheel four-inch, five-inch and six-inch oval tubes available. Contact: Mike McGinnis, 877-769-3765, ext. 303; 877-875-7446 (fax).

Rampage Products (Booth #30159): Bumpers, hinges, handles, racks, tops for Jeeps and trucks. Contact: Carlos Gutierrez, 951-277-4949; 951-277-2295 (fax). Website: www.rampageproduct.com.

Retro USA (Booth #13061): Retro-styled bumpers, trim and moldings for 2005–2009 Mustangs, 2010–2011 Camaros and 2008–2011 Challengers. Available in chrome, black chrome and carbon fiber finishes. Contact: Gary Green; 952-641-2334; 952-435-9891. Website: www.retrousa.net.

Retrax Truck Bed Covers (Booth #35115): Retractable pickup bed covers that glide easily on sealed ball bearings. The covers are key lockable in any position, have a patented low-profile design that incorporates a front cover that is flush with the rolling tonneau cover providing a seal that helps keep the truck bed dry. Contact: Andy Nephew, 701-746-5596. Website: www.retrax.com.

Rhino Linings Corp. (Booth #31055): Spray-in bedliner. Contact: Jenny Clifford; 858-410-6020; 858-450-5078 (fax).

Rhino-Rack USA (Booth #36136): Roof racks and accessories (sport and contractor); cargo carriers/boxes. Contact: Josh Lubitz, 303-706-9700; 303-706-9701 (fax). Website: www.rhinorack.com.

Roadwire Leather Interiors – Signature Sunroofs (Booth #12417): OEM-styled sunroofs. Contact: Tracy, 877-ROADWIRE; 323-888-6077 (fax). Website: www.roadwire.com.

Roll-N-Lock Corp. (Booth #34079): The most compact retractable truck bed cover system available, complete with integrated tailgate lock and an optional cargo manager bed divider. Contact: Dan Beaulaurier, 253-970-2213; 253-799-8502 (fax). Website: www.rollnlock.com.

Romik: Offering any product in its catalog base to Show-vehicle builders. Contact: Hugo Baeza, 610-395-5540; 610-395-5657 (fax). Website: www.Romik.com, www.romik-usa.com.

Shining Monkey Corp. (Booth #13051): Car detailing products. Contact: Robert Dipede, 888-265-8615, ext. 3; 866-353-2500. Website: www.shiningmonkeycorp.com.

SLP Performance Parts: For the 2010–12 V6 and V8 Camaro—Close-out panel insert; high-lip rear spoiler; SS or RS badges with grille inserts. For the 2010-11 C6 Corvette— RTM ZR1 style hood with polycarbonate window; RTM ZR1 style supercharger hoods with polycarbonate window or solid surface; RTM ZR1 style front splitter, fenders with inserts and rocker extensions; rear lip spoiler. For the 2010-11 GM/GMC Truck/SUV—Hood scoop; front fascia/bumper overlay panel. For the 2011–2012 Ford Mustang GT—Quarter window louvers; rear black-out taillight panel. Contact: Kevin Woodruff, 732-349-2109, ext. 125. Website: www.slponline.com.

Surco Products Inc. (Booth #32001): Roof racks, bike racks, wheel chocks, van ladders, RV accessories and custom projects. Contact: Osnat Surkin, 310-323-2520; 310-323-7916 (fax). Website: www.surcoinc.com.

Thule/UWS/TracRac (Booth #35029): Aluminum and steel truck toolboxes, aluminum truck and van racks. Contact: Adam Donahue, 203-881-4925; 203-888-4252 (fax). Website: www.thuleworktruck.com.

Tireco (Booth #42077): Wheels—Forte, Sendel and Vagare. Contact: Rick Papelian, 310-767-7990, ext. 353; 310-207-9267 (fax).

TrailReady (Booth #32191): Front and rear heavy-duty replacement truck bumpers. Contact: Dorian Hartfield, 888-910-2999; 503-217-7243 (fax). Website: www.trailready.com.

T-Rex Grilles (Booth #35111): Multiple grille designs for most cars, trucks and SUVs, as well as numerous trim accessories. Grille styles include: traditional billet, stainless steel mesh X-Metal studded mesh grilles. All grilles and accessories are available in a polished or black finish and are in stock and ready to ship. Contact: Victor Casillas; 951-270-5388; 951-270-5391 (fax). Website: www.trexbillet.com.

Truck-Lite Co. LLC (Booth #35161): Seven-inch, round LED headlamp; seven-inch round LED auxiliary products (work/spot/flood). Contact: Jamie Lindemuth, 716-661-1248; 716-665-6403 (fax). Website: www.truck-lite.com.

TruXedo (Booth #31033): Complete line of TruXedo soft roll-up tonneau covers and truck accessories. Contact: Rachel Fernandez, 877-878-9336, ext. 287. Website: www.truxedo.com.

U Ace Inc. (Booth #31149): Roof bag with aluminum track in black or camouflage. Contact: Timothy Au-Yeung, 909-350-8808, ext. 112; 909-350-8810 (fax). Website: www.3dmats.com.

Undercover Inc. (Booth #31033): Undercover SE smooth, paintable ABS bed cover. The UnderCover SE Smooth is a hard, locking, lightweight, easy-to-remove truck-bed cover. Made from ABS composite, the cover has a smooth finish that can be custom painted to match the truck. Style lines and a subtle spoiler add to the look of the cover and fit great on mildly or fully custom trucks. Contact: Jason Hutchens, 866-900-8800; 417-753-7999 (fax). Website: www.undercoversesmooth.com.

UWS - TracRac - DeWALT (Booth #35029): Toolboxes and aluminum truck racks. Contact: Adam Donahue, 203-881-4925; 203-888-4252 (fax). Websites: www.uwsta.com, www.tracrac.com.

Warrior Products (Booth #34091): Jeep exterior accessories, including tube doors, roof racks, fender flares, body armor, etc. Contact: Jason Roy. Website: www.warriorproducts.com.

Westin Wade Automotive (Booth #34028, 34029, 34032): Manufacturer of quality truck, car and SUV accessories, including front end, side step, body trim and off-road products. Winches and winch accessories. Contact: Gaby Cortes, 626-960-6762, ext. 451; 626-960-2055. Website: www.westinautomotive.com.

Interior Products/Accessories

CargoGlide (Booth #31153): Sliding cargo trays for trucks, vans and SUVs. Steel and aluminum, 75% and 100% extension. CargoGlide offers several models to suit individual and company needs, from 600 lb. to 2,500 lb. capacities. Easy to install. Contact: David McInturf; 239-340-9605. Website: www.cargoglide.com.

Classic Design Concepts (Booth #21362): Offering Sport Bar for the ’11–’12 Camaro. Contact: Michelle Roberts, 866-624-7997. Website: www.classicdesignconcepts.com.

Daystar Products International (Booth #23659): Exact-fit storage panels and switch panels. Contact: Trent McGee, 623-215-0459; 623-907-0088 (fax). Website: www.daystarweb.com.

DCI Performance Products (Booth #25227): Acoustic insulation products. Contact: Damian Johnson, +61-3-9357-2511; +61-3-9359-2191 (fax). Website: www.dci.com.au/performance.

Del City (Booth #23875): Direct supplier of automotive and electrical supplies, including wire, loom, switches, terminals, hoses, clamps, brake lines, chemicals, adhesives and more than 4,500 additional automotive products and supplies. Contact: Deanna Hernandez, 262-293-1836; 800-431-1293 (fax). Website: www.delcity.net.

Drake Muscle Cars: Limited supply of parts and accessories for the 2005 and up Ford Mustang, 2010 and up Chevy Camaro and 2008 and up Dodge Challenger. Products include interior, exterior, performance parts and accessories. For catalog information, visit www.drakemusclecars.com or visit www.scottdrake.net to search for products. Contact: Christina Briseno, 800-999-0289, ext. 2103.

Drake Off Road: Limited supply of parts and accessories for Jeep JK & TJ, Toyota FJ Cruiser and Hummer vehicles. Products include interior, exterior parts and accessories. For catalog information, visit www.drakeoffroad.com. Contact: Christina Briseno, 800-999-0289, ext. 2103.

Got2bWireless: Ultimate hands-free solution for vehicle—hands-free calling, texting, e-mail, Facebook, Twitter and more by using your voice. Contact: Lydia E. Draper, 877-404-6822; 800-790-1248 (fax). Website www.got2bwireless.com.

Grant Products International: Steering wheels, shift knobs and more. Contact: Wes Fisher. Website: www.grantproducts.com.

HELLA Inc. (Booth #23113): LED interior lighting. Contact: Scott Kornhaus, 770-631-7557; 770-631-7574 (fax). Website: www.myhellalights.com.

HusMat (Booth #22887): Sound-deadening and thermal-insulation material. Contact: Tim McCarthy, 913-599-2600; 913-599-2607 (fax). Website: www.hushmat.com.

LeBaron Bonney Co./EZ Boy Interiors (Booth #23083): Reproduction and custom interior kits, including seat and panel upholstery. Contact: Scott Holbrook. Website: www.lebaronbonney.com; www.ezboyinteriors.com.

Omix-ADA/Rugged Ridge (Booth #30079): Jeep floor liners, accessories and replacement parts for 1941 through today. Contact: Pat Johnson, 770-614-6101; 770-614-6069 (fax). Website: www.omix-ada.com.

QuietRIDE Solutions (Booth #24386): AcoustiShield thermal acoustic auto insulation. Contact: Timothy Cox; 209-942-4777; 209-942-4476 (fax). Website: www.quietride.com.

Rampage Products (Booth #: 30159): Seat covers, lighting and seated for Jeeps and trucks. Contact: Carlos Gutierrez, 951-277-4949; 951-277-2295 (fax). Website: www.rampageproduct.com.

Roadwire Leather Interiors – Signature Sunroofs (Booth #12417): Custom leather interiors. Contact: Tracy, 877-ROADWIRE; 323-888-6077 (fax). Website: www.roadwire.com.

Romik: Offering any product in its catalog base to Show-vehicle builders. Contact: Hugo Baeza, 610-395-5540; 610-395-5657 (fax). Website: www.Romik.com, www.romik-usa.com.

Scosche Industries (Booth #11327): Dash kits, wiring harnesses, antenna adapters, interfaces, speakers, subs, amps, sound dampening material, Bluetooth integration, iPod integration. Contact: Rick Ross, 805-486-4450, ext. 510; 800-350-0687 (fax). Website: www.scosche.com.

Shining Monkey Corp. (Booth #13051): Fabric protection spray. Contact: Robert Dipede, 888-265-8615, ext. 3; 866-353-2500. Website: www.shiningmonkeycorp.com.

Speed Dawg Shift Knobs (Booth #20564): Shift knobs. Contact: Chris Figdore, 717-741-2665; 717-741-2665 (fax). Website: www.speeddawg.com.

U Ace Inc. (Booth #31149): Custom floor mats and cargo liner. Contact: Timothy Au-Yeung, 909-350-8808, ext. 112; 909-350-8810 (fax). Website: www.3dmats.com.

VDO Instrumentation & Accessories (Booth #22678): Gauges, accessories, sensors, and senders. Contact: AnnaMaria Blose; 610-289-0488, ext. 4002; 610-289-1766 (fax). Website: www.vdo.com/usa.

Westin Wade Automotive (Booth #34028, 34029, 34032): Manufacturer of a complete line of high-impact ABS acrylic products, including wind deflectors, bug shields, head light and taillight covers and cab guards. Sure-Fit floor and cargo mats. Contact: Gaby Cortes, 626-960-6762, ext. 451; 626-960-2055. Website: www.westinautomotive.com.

Wet Okole Hawaii Custom Seat Covers: Custom fit, neoprene, waterproof seat covers for most every car on the road today. Covers available in more than 40 colors, compatible with seat-deployed air bags. Contact: Steven Grew, 714-434-9000, ext. 11. Website: www.wetokole.com.

XS Power (Booth #23512): Secondary mobile audio batteries. Contact: Nathan Way, 888-497-7693, ext. 1211; 865-281-9844 (fax). Website: www.4xspower.com.

Suspension/Brakes

BC Racing Wheels and Suspension (Booth #24955): Adjustable coilover kits and racing suspension. Contact: Chelsea DeNofa, 321-206-6381; 321-206-6381 (fax). Website: www.bcracingwheels.com.

BDS Suspension (Booth #30170): American-made suspension lifts and shocks for trucks, SUVs and Jeeps. Contact: Carter Reed; 517-279-2384, ext. 250; 517-278-2316. Website: www.bds-suspension.com.

BMF Wheels (Booth #38028): Leveling kits for the new body style Toyota Tundra’s (2007-‘11); Jeep JK (2007-’11); GM 1500 P/U (2007-’11); Ford F-250 and F-350 P/U (2005-‘11); Ford F-150 P/U (2004-’11); and Dodge Ram 2500 and 3500 (1994-’11). Contact: Ryan Husted, 888-313-2580. Website: www.BMFwheels.com.

Daystar Products International (Booth #23659): U.S.-made lift and leveling kits for trucks and SUVs; Scorpion shock absorbers; and performance bushing kits for cars and trucks. Contact: Trent McGee, 623-215-0459; 623-907-0088 (fax). Website: www.daystarweb.com.

Energy Suspension (Booth #22967): Polyurethane suspension and drivetrain components. Contact: Mike Papazian, 949-361-3935; 949-361-3940 (fax). Website: www.energysuspension.com.

FOX Racing Shox (Booth #34111): High-performance shock absorbers and racing suspension products for trucks, SUVs, Jeeps, UTVs and off-road vehicles. Contact: Brian Godfrey, 831-768-4523. Website: www.foxracingshox.com.

Granatelli Motor Sports Inc.: 2005–2011 Mustang suspension components and 2010–2011 Camaro suspension components. Contact: Joey Granatelli, 805-486-6644, ext. 11. Website: www.granatellimotorsports.com.

Hellwig Products (Booth #22521): Load and sway suspension for trucks, SUVs and vintage and modern musclecars. Contact: Melanie White; 559-734-7451. Website: www.hellwigproducts.com.

MaxTrac Suspension LLC (Booth #31162): Lifting and lowering suspension products for 2WD trucks and SUVs. Contact: Jay Parodi, 714-630-0363; 714-688-0269 (fax). Website: www.maxtracsuspension.com.

MGP Caliper Covers: MGP caliper covers. Custom paint and engraving options available. Contact: Ben Wong, 877-995-0003; 619-330-4609. Website: www.calipercovers.com.

Omix-ADA/Rugged Ridge (Booth #30079): Jeep replacement and restoration parts for 1941 through today. Contact: Pat Johnson, 770-614-6101; 770-614-6069 (fax). Website: www.omix-ada.com.

Rancho Suspension: Rancho is offering its entire line of performance suspension and off-road accessories, including suspension systems, shock absorbers and off-road protection. Available for 4WD and 2WD trucks, SUVs, and Jeep applications. Offer for 2011 SEMA projects. Contact: Christine Bowser, 330-688-3515. Website: www.gorancho.com.

Revtek Suspension (Booth #32083): Level kits and complete suspension lift systems for Dodge, Ford, GM, Toyota, Jeep and Nissan. Contact: Ryan Few, 503-659-1650; 503-659-2931 (fax). Website: www.revtek.com.

Tuff Country EZ-Ride Suspension (Booth #30104): Suspension leveling and lift kits. Contact: Scott Sweeney or Troy Davis, 801-280-2777; 801-280-2896 (fax). Website: www.tuffcountry.com.

Wheels & Tires

American Force Wheels: Forged aluminum, custom-built wheels for dually and SRW trucks. Contact: deyan@americanforcewheels.com. Website: www.americanforcewheels.com.

BC Racing Wheels and Suspension (Booth #24955): Two-piece forged wheels custom made to your spec. Contact: Chelsea DeNofa, 321-206-6381; 321/206-6381 (fax). Website: www.bcracingwheels.com.

BMF Wheels (Booth #38028): BMF Wheels line of wheels for the off-road and lifted-truck enthusiast. All BMF Wheels are manufactured using a proprietary, patent-pending, multi-axis CNC machining process. Contact: Blake Ramthun, 888-313-2580. Website: www.BMFwheels.com.

Excalibur Wheel Accessories (Booth #22786): Vintage hub caps, bullet caps, trim rings and GM licensed products. Contact: Bob Klippel, 909-923-8300; 909-923-8600 (fax). Website: www.excaliburwheel.com.

Innovative Vehicle Solutions (Booth #24817): ’10–’12 Camaro HAVOC Bright or Black PVD coated Wheels. Available in OE staggered fitment (20 x 8 and 20 x 9). Contact: Adam Moore, 313-817-1726; 313-817-1727 (fax). Website: www.ivsauto.com.

McLEAN Wire Wheels (Booth #22786): Wire wheels for hot rods, musclecars and vintage cars. Contact: Bob Klippel bob@excaliburwheel.com, 909-923-8300; 909-923-8600 (fax). Website: www.mcleanwheels.com.

Sailun Tires (Booth #43165): Tire sponsorship program. Contact: Tricia Edwardson, 905-595-5558; 905-595-0469 (fax). Website: www.Sailuntires.com. 

SLP Performance Parts: For the 2010–12 V6 and V8 Camaro—20-inch five-spoke aluminum alloy wheels. Contact: Kevin Woodruff, 732-349-2109, ext. 125. Website: www.slponline.com.

Toyo Tire (U.S.A.) Corp.: Toyo Tire is offering UHP and light-truck tires. Contact: E-mail requests, including vehicle details and booth number, to sponsorships@toyotires.com. Website: www.toyotires.com.

Vossen Wheels (Booth #47099): Wheels. Contact: Jav; 305-463-7778; 305-256-1007 (fax). Website: www.vossenwheels.com.

Voxx Wheel (B/G rodworks & GFX wheels - Booth #44275): Wheels: hot rod; Euro; off-road; ATV. Contact: Barry Horlick, 310-783-1613; 310-783-1623 (fax). Website: www.voxxwheel.com.

Other Products/Services

Advanced Clutch Technology (Booth #21242): Clutch kits and flywheels for sport compact, domestic, European and truck applications. Contact: Cheralyn Smith, 661-940-7555, ext. 106; 661-940-7541 (fax). Website: www.advancedclutch.com.

BOLT (Booth #36166): Hitch receiver locks, padlocks, cable locks and spare tire locks featuring Breakthrough One-Key Lock Technology that permanently programs the lock to the specific vehicle’s ignition key, eliminating the need for multiple keys. Available for most GM, Ford and Chrysler/Jeep vehicles. Contact: Casey Milano. Website: www.boltlock.com.

Del City (Booth #23875): Direct supplier of automotive and electrical supplies, including wire, loom, switches, terminals, hoses, clamps, brake lines, chemicals, adhesives and more than 4,500 additional automotive products and supplies. Contact: Deanna Hernandez, 262-293-1836; 800-431-1293 (fax). Website: www.delcity.net.

JET Performance Products (Booth #23713): Programmers. Contact: Dan Nicholas, 714-848-5515; 714-847-6290 (fax). Website: www.jetchip.com.

KBS Coatings (Booth #11053): Rust preventive coatings for chassis, floorpans, engine paints, manifold paints, clearcoat and more. Contact: Jim Krolak, 219-263-0073; 219-531-7797 (fax). Website: www.kbs-coatings.com.

Omix-ADA/Rugged Ridge (Booth #30079): Chromoly axles for Jeep, truck and musclecar. Contact: Pat Johnson, 770-614-6101; 770-614-6069 (fax). Website: www.omix-ada.com.

Pure Power! Lifetime Filters (Booth #23128): High-performance, high zinc, API licensed motor oils, EHP lubricants and greases. Contact: Fran Cyrus, 800-750-0827; 714-894-2994 (fax). Website: www.GoPurePower.com.

QuietRIDE Solutions (Booth #24386): Firewall insulators and truck headliners. Contact: Timothy Cox; 209-942-4777; 209-942-4476 (fax). Website: www.quietride.com.

Race Ramps/Brute Industries (Booth# 21224): Show cribs and ramps. Contact: Tracy Depuydt, 906-786-0585; 906-789-7085 (fax).

Rampage Products (Booth #30159): Softtops, briefs and running boards. Contact: Carlos Gutierrez, 951-277-4949; 951-277-2295 (fax). Website: www.rampageproduct.com.

Raptor Series (Booth #36161): Stainless steel nerf bars and truck bed rails. Contact: Mike McGinnis, 877-769-3765, ext. 303; 877-875-7446.

Scosche Industries (Booth #11327): iPhone, iPod and iPad accessories. Contact: Rick Ross, 805-486-4450, ext. 510; 800-350-0687 (fax). Website: www.scosche.com.

Shining Monkey Corp. (Booth #13051): Tire dressing. Contact: Robert Dipede, 888-265-8615, ext. 3; 866-353-2500. Website: www.shiningmonkeycorp.com.

Westin Wade Automotive (Booth #34028, 34029, 34032): Sure-Fit floor and cargo mats. Contact: Gaby Cortes, 626-960-6762, ext. 451; 626-960-2055. Website: www.westinautomotive.com.

Workshop Hero (Booth #24382): Metal Rescue rust-remover bath; water-based and non-toxic. Dry coat rust preventative; water-based, non toxic, not sticky or tacky. Contact: David Yancho, 810-599-6699; 517-546-6434 (fax). Website: www.metalrescue.com.

XS Power (Booth #23512): Battery chargers and battery hold downs. Contact: Nathan Way, 888-497-7693, ext. 1211; 865-281-9844 (fax). Website: www.4xspower.com.

Yukon Gear & Axle: Spin Free Kit—Replaces factory unit bearings with tapered bearings and races resulting in a design that is easier and more economical to service and offers significant increases in mileage per gallon. The hub kit also includes WARN premium locking hubs, giving you more driving selectability. This kit includes new rotors, spindles, high-strength Yukon 4340 Chrome-Moly outer axles, WARN premium locking hubs, Timken bearings, high-quality seals and all hardware for installation. The wheel hub diameter on this kit is larger than stock. If your vehicle is equipped with the factory aluminum wheels, the center will need to be machined to fit. Contact: Neal Hollingsworth. Website: www.yukongear.com.

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Thu, 10/20/2011 - 11:03
By Elana Scherr, Kahn Media Senior Account Executive

Veteran etiquette gurus are swamped these days with questions about how to politely refuse Facebook friends and what to do about a teenager who texts at the dinner table. Hurt feelings and bad manners have gone virtual. Social Media and mobile technology have given us a whole new way to share with a much larger audience, but that comes with the risk of offending a much larger audience!

The problem of developing etiquette rules for online interactions is not restricted to personal profiles. As businesses make use of social media sharing opportunities, there are a few common social media gaffes to watch out for.

1. Thou Shalt not Steal

Never in a million years would any of us consider walking out of a party with the hostess’ silverware in our pocket, yet people regularly grab images and text from online outlets without making any reference to the original source. This is rude in any medium. Whether you’re sharing a Facebook photo or an online article, mention that it is borrowed and, if possible, include a link back to the site where it was originally published.

Note: When borrowing a photo from a Facebook fan, simply mention that the image is from a fan, perhaps with the person’s first or last name. Due to varying Facebook privacy settings, it may not be polite or desirable to send your whole fan base to look at a private citizen’s profile.

2. That’s Enough About You, Have You Heard About Me?


“Tagging” is common practice on sites, such as Facebook and Twitter where a simple mention of a name can link your post to a partner or customer’s page or profile and allow their friends and fans to see it. This can be a great way to cross market, or it can be the equivalent of butting in to a conversation about Renaissance art to talk about the time you did a finger painting in kindergarten. Use tagging sparingly and make sure that what you are tagging is relevant and flattering to the tagged party.

3. Hold the Spam


It can be very tempting to use the comment section on a blog or Facebook post as a spot to promote one’s own business. Unless the post is asking “How many of you own your own exhaust shop?” don’t post about your company. It’s blatant spam and it will likely get you banned from the page. Start your own fan page or blog and build a community around your brand.

The same goes for forum posting. It’s just rude to invade a thread with unrelated self-promotion. If you’re a sponsor with a new product, start a new thread or look for a conversation that’s more relevant in which to post your photos.

4. Are We There Yet? How About Now? Now?

Invites are polite, but with so many social media sites, and new ones coming up every day, some folks might start to feel bombarded with Google +, Storify and LinkedIn invites. If you feel like you’ve arrived at the party early, invite a few co-workers who share your enthusiasm for online socializing and simply wait for the rest of the world to catch up. Basically, don’t be pushy; it’s not any more appreciated in the online sphere than it is on the phone or in person.

5. R-E-S-P-E-C-T

Most social media articles end up with the same message. The online world is not an alternate reality; it’s an extension of the physical world in which we live, especially for businesses. Respect people’s creative rights, their privacy and their opinions and you’ll build a reputation for your company as refined and respected as the products you provide.
Thu, 10/20/2011 - 10:51
  wd40
  The WD-40/SEMA Cares Project Vehicle will be unveiled at the 2011 SEMA Show.
The final touches are being made on the WD-40/SEMA Cares Project Vehicle as Chip Foose and his team finish giving it his signature style and attitude to wow attendees of this year’s SEMA Show. Leading specialty-equipment market companies donating parts, equipment and services to the project include: Street Scene Equipment, Advanced Clutch Technology Inc., BASF Paint, Hotchkis Suspension, Katzkin Leather, K&N Filters, Lanzini Body Works, Magnaflow Exhaust, MHT Wheels and Pirelli Tires. Cie Games is also creating a virtual version of the vehicle to appear in Nitto 1320 Legends—an online racing game and social network.

After debuting at the SEMA Show, where attendees will finally learn the vehicle's make, model and design, the WD-40/SEMA Cares Project Vehicle will appear at select West Coast automotive events and then be auctioned off at the Barrett-Jackson Collector Car Auction, January 15–22, in Scottsdale, Arizona. All proceeds of the vehicle’s sale will benefit the Childhelp and Victory Junction Camp children’s charities.

To learn more about the project, visit WD40.com/Foose.
Thu, 10/20/2011 - 10:51
  wd40
  The WD-40/SEMA Cares Project Vehicle will be unveiled at the 2011 SEMA Show.
The final touches are being made on the WD-40/SEMA Cares Project Vehicle as Chip Foose and his team finish giving it his signature style and attitude to wow attendees of this year’s SEMA Show. Leading specialty-equipment market companies donating parts, equipment and services to the project include: Street Scene Equipment, Advanced Clutch Technology Inc., BASF Paint, Hotchkis Suspension, Katzkin Leather, K&N Filters, Lanzini Body Works, Magnaflow Exhaust, MHT Wheels and Pirelli Tires. Cie Games is also creating a virtual version of the vehicle to appear in Nitto 1320 Legends—an online racing game and social network.

After debuting at the SEMA Show, where attendees will finally learn the vehicle's make, model and design, the WD-40/SEMA Cares Project Vehicle will appear at select West Coast automotive events and then be auctioned off at the Barrett-Jackson Collector Car Auction, January 15–22, in Scottsdale, Arizona. All proceeds of the vehicle’s sale will benefit the Childhelp and Victory Junction Camp children’s charities.

To learn more about the project, visit WD40.com/Foose.
Thu, 10/20/2011 - 10:46

The following new product information was submitted by exhibitors of the upcoming 2011 SEMA Show. For Show registration, updates and more, visit www.SEMAShow.com.

Dynocom Industries (Booth #20717)
New for 2012–The all new AWD-5000-FX Series dyno incorporates linkage which ensures that the front and rear rollers are always spinning at precisely the same road speed. This process eliminates the possibility of activating a vehicle’s traction control system and also ensures that a vehicle’s torque management system is operating under the assumption that the vehicle is not skidding, turning or slipping.


Performance Automatic Transmission Pan
Performance Automatic's deep aluminum 6R80 transmission pan for ’08–’11 Ford trucks and SUVs.

 

Performance Automatic (Booth #21744)
Performance Automatic will introduce its new Deep Aluminum 6R80 Transmission Pan for ’08–’11 Ford trucks and SUVs.

The rugged cast aluminum construction not only adds strength and structural integrity to the trans but helps dissipate heat and keeps the fluid cooler due to the extra three quart capacity. The pan also comes with a drain, so normal servicing becomes easy.

The extra fluid this pan accommodates also allows the torque converter to lock up better with some added horsepower or when towing and help the transmissions efficiency when the pressures are turned up. Whether your vehicle is used as a daily driver or for towing, the Performance Automatic 6R80 Deep Aluminum Pan will help extend the life of your transmission.

The PA68403 is a direct replacement and is easy to install with simple hand tools.

The PA68403 – 6R80 Deep Aluminum Pan fits ’08–’10 Expedition, Navigator, Explorer, Mountaineer and Explorer Sport Trac; and ’09–’11 F-150.   

Performance Automatic Transmission Pan

Performance Automatic's deep aluminum 6R80 transmission pan for ’11–’12 Mustangs.

Performance Automatic will introduce its new Deep Aluminum 6R80 Transmission Pan and dipstick/filler tube kit for all the ’11–’12 Mustangs. Not only do we supply a dipstick and filler tube that the factory excluded, we produced a pan that holds approximately three extra quarts of fluid.

The rugged cast aluminum construction not only adds strength and structural integrity to the trans but helps dissipate heat and keeps the fluid cooler.

The pan also comes with a drain and the ability to fill and check your fluid level, so normal servicing becomes easy.

The extra fluid this pan accommodates also allows the torque converter to lock up better with some added horsepower and help the transmissions efficiency when the pressures are turned up.

The PA68402 is a direct replacement and is easy to install with simple hand tools. The PA68402 – 6R80 Deep Aluminum Pan and Dipstick/Filler Tube Kit, fits all ’11 and ’12 Mustangs.    


Roadwire Jeep Top
Roadwire's myTop transforms the Wrangler into an open-air adventure with a simple push of a button.

Roadwire (Booth #12417)
The first-ever, power-operated convertible top for the iconic Jeep Wrangler will make its highly anticipated debut in the Roadwire exhibit, booth #12417, at the SEMA Show in Las Vegas. According to a recent company announcement, the all-new myTop transforms the Wrangler into an open-air adventure with a simple push of a button.

Hand-crafted in the United States, myTop incorporates an array of top-quality features, including Haartz Stayfast fabric, a sturdy but lightweight aircraft-grade aluminum frame, as well as motors constructed to the same specifications as F-14 fighter jet canopies. In addition to windows that are twice the thickness required by DOT, Roadwire utilizes only the finest hardware available: grade 8 bolts, case-hardened nuts and washers, self-lubricating bronze bushings, and powdercoated gears.

Designed to fit all 2-door Wrangler JK models from ’07–’12, myTop will be launched initially in Los Angeles and Austin, Texas, with nationwide rollout slated for year’s end.  Roadwire authorized installers will be trained and certified on installation procedures. Once trained, installation should take approximately two hours.

To highlight the myTop launch, Edmondson said two models will be featured in the Roadwire booth and another in DUB magazine’s display in front of the South Hall.


Movers & Shakers: More News From the Specialty-Equipment Industry

Bosal North America Appoints Rascke Product Engineer for ACPS Division
Bosal North America Inc. appointed Brent Rascke as the product engineer for its Automotive Carriers and Protection Systems (ACPS) Division. Raschke will be responsible for product and vehicle application development and testing for Bosal's tow-hitch program. He will also be responsible for development of the company's aftermarket exhaust and windstop programs. He has been a project engineer at Bosal since early 2010 and is based out of Bosal International - North America's research and development facility in Ypsilanti, Michigan. Before joining Bosal, he was a product manager for Valley Towing Products from 2009 to 2010.

Performance Plus Adds Entertainment Giveaway to Annual Food Drive
Performance Plus has added incentive to motivate customers to donate to its annual food drive to benefit needy families in the Long Beach, California, area. The company will hold a drawing for the "Great Entertainment Giveaway," which is comprised of a 65-inch Vizio Class Theater 3D HDTV, a Sony Blu-Ray home theater system and a Nintendo Wii system with 14 games and four controllers. Raffle tickets are $1 each, or one ticket can be obtained in exchange for a non-perishable food item brought in for the food drive. The store is located at 3910 Cherry Ave., Long Beach. The drawing for the prizes will be held on November 20 during the company's "Hot Rod Happening," a parking lot celebration that includes free food, live entertainment, a bounce house for the kids and more.  

Gregory Parker
Gregory Parker joined Perfect Equipment Inc. as North American marketing manager.

Gregory Parker Joins Perfect Equipment as North American Marketing Manager
Gregory Parker has joined the team at Perfect Equipment Inc. as its North American marketing manager. According to a recent announcement from Perfect Equipment, Parker has worked with many of the aftermarket industry’s top brands, helping with market research, branding, media placement and online consultation. Parker is also involved with SEMA, having previously served as the Chairman of SEMA's Young Executives Network, chairman of the SEMA Silent Auction Committee, chairman of the SEMA Pinewood Derby Committee, a member of the SEMA Cares Committee and the SEMA Scholarship Committee.

Dennis Grau Appointed to California/Nevada/Arizona Automotive Wholesalers Association
Dennis Grau was appointed to the California/Nevada/Arizona Automotive Wholesalers Association’s (CAWA) Advisory Council representing Exide Technologies. His office is based in Phoenix, Arizona. He was appointed by Chair of the Board, Mary Davis, NGK Spark Plugs of Sacramento, California. “We are pleased to welcome Mr. Grau into the leadership of CAWA  and look forward to his participation and contributions to the association and the industry we represent out west,” said Chair Davis following the appointment. Davis went on to say that “we are pleased that he has stepped forward in volunteer service to the association.”

S. Kellie Colf Named Director of Sales & Marketing for eTool Developers
eTool Developers has hired S. Kellie Colf as its director of sales and marketing. According to eTool, Colf will work collaboratively with all team members in the areas of business development, account management and marketing. “Kellie was a natural pick for our team,” said Luanne Brown, President of eTool Developers. “Kellie is has an incredible grasp of the industry and of the work that we do here. She brings a wealth of knowledge and experience to her new position, and we are confident that her contribution is going to help us take our company to the next level.” 

Go Natural CNG Celebrates New Facility
Go Natural CNG announced that it will open an additional sales and installation facility in Tulsa, Oklahoma. To celebrate the addition of the new 7,000-sq.-ft. location, a Grand Opening celebration open to the public is set for Tuesday, October 25, 10:30 a.m., at 4116 S. 88th East Ave., Tulsa, Oklahoma. Go Natural's partner, AutoSource Motors, will share the new Oklahoma facility. While Go Natural CNG focuses on turnkey solutions for fleets, the goal of AutoSource Motors is to create the area's largest offering of publicly available ready-to-go natural-gas-powered cars, trucks and vans.

Goodguys Super Sunday Get Together
The Goodguys will hold its Super Sunday Get-Together on Sunday, November 27, in conjunction with the 1st annual Fall Del Mar Nationals.

Goodguys Super Sunday Get Together Set for Del Mar Nationals
The Goodguys Rod & Custom Association's Super Sunday Get-Together promotion is set for Sunday, November 27, in conjunction with the 1st annual Fall Del Mar Nationals, November 25–27, at the Del Mar Fairgrounds, Del Mar, California. The Goodguys Super Sunday Get-Together welcomes all years, makes and models of American-made or American-powered cars and trucks. All Del Mar Super Sunday Get-Together participants are welcome to participate in all phases of the event including the show and shine as well as the AutoCross. More information is available at www.falldelmarnats.com.  

Marine Corp. Veteran and Roadwire Team Up to Benefit Wounded, Deceased Military Personnel
Roadwire and Marine Corps veteran nicknamed "Mighty Mouse" Prosen have teamed up to raise awareness and support for veterans and families of wounded and deceased military personnel through a feature-vehicle display at the 2011 SEMA Show. The display is the result of a chance meeting between Prosen and Roadwire Vice President Dave Edmondson that took place at the 2010 SEMA Show. It was there that he noticed Prosen’s customized, 800hp Screaming Yellow Mustang GT. Displaying the modified Mustang at car shows and other events around the country has helped Prosen raise more than $60,000 on behalf of organizations such as S.O.S Support Our Soldiers Inc., Freedom’s Children and Wounded Warrior Project. 

Inaugural North American Festival of Speed Takes Place November 4–6
The inaugural North American Festival of Speed takes place November 4–6 at the Las Vegas Motor Speedway. According to facilitators, the event is designed as an end-of-the-year motorsports festival. The speedway's newly added Neon Garage will serve as an area where fans can interact with vendors, racers and teams. The are five separate races series/events that will take place at the North American Festival of Speed: Pirelli Drivers Cup; Lotus Cup USA; MotoIQ Pacific Tuner Car Championship; Radical Challenge; and Time Track Invitational.  The event also features a vendor midway, vehicle manufacturer displays and driver autograph sessions. Additional information is available at www.speedfest.us.  

Thu, 10/20/2011 - 10:45

Congress last week passed three long-stalled Free Trade Agreements (FTA) with South Korea, Colombia and Panama. South Korea is the United States' seventh-largest trading partner with $88 billion in two-way trade, making the newly signed Korea-U.S. FTA—known as KORUS—the largest enacted by the U.S. since the passage of the North American Free Trade Agreement.  

Bilateral car trading has been a major point of contention in U.S.–South Korea trade relations and, consequently, a major sticking point in negotiations on the KORUS FTA. In 2010, U.S. automakers exported fewer than 14,000 cars to South Korea, while South Korea exported 515,000 cars to the United States, according to trade experts. South Korea has since pledged to open its market to U.S. vehicles.

The KORUS FTA includes a “low-volume seller exemption,” which would allow each U.S. automaker to sell up to 25,000 vehicles per year in South Korea built to U.S. safety standards without any additional modifications. The European Union (E.U.) has recently signed a similar FTA with Korea, which will become effective in July 2012. 

Other U.S. FTAs approved at the same time include U.S.–Colombia and U.S.–Panama. 
Colombia is the third-largest economy in Latin and South America and the U.S.-Colombia FTA will provide significant new access to Colombia's $166 billion services market. Panama is one of the fastest-growing economies in Latin America whose GDP is expected to jump with the completion of the expanded Panama Canal in 2014. 

Doing business in these markets and have questions? Contact Linda Spencer at lindas@sema.org.

Thu, 10/20/2011 - 10:33

The automotive sector in Russia has been enjoying strong growth over the past few years and car and truck sales there are forecasted to grow at approximately 20% this year alone. The largest automakers and international OEMs are building assembly plants to meet the increasing Russian demand for high-quality automobiles.

The U.S. Department of Commerce’s International Trade Administration is organizing an Automotive Parts and Components Business Development Mission to Russia, April 22–28, 2012.

Companies are also invited to participate in a free webinar entitled, “The Russian Automotive Sector—New Opportunities for U.S. Suppliers,” November 17, 2011. You will hear from both private-sector experts and U.S. Commercial Service experts from the U.S. Embassy and U.S. Consulates in Russia.

Find out more information and register.

Thu, 10/20/2011 - 10:32

 

  goldman
  Jon Goldman

By Jon Goldman

What’s your biggest asset?

Careful. Most people in the auto accessory business tell us it’s their specialty parts and equipment. Wrong! Your biggest and most powerful asset is your marketing! It’s what gets people to take action and to turn lookie-loos into buyers. It’s the engine that drives your business.

And, like it or not, we’re all in the business of trying to motivate people to take action.

Whether you want prospects to come to your website, enter your store, order a specialty product or sign up for a service, we’re always trying to get people to take advantage of an offer. Some do it better than others.

In fact, I’ve spent millions of dollars learning how to do it the right way—and the wrong way. I’m about to share those findings with you right now in this special article so you don’t have to waste the money I did and you can begin to turn around your own marketing.

The problem is that it’s more difficult than ever to get people to take action, especially in this economy.

Budgets are getting squeezed. Consumer confidence remains at an all-time low. Dollar for dollar, income levels are no better than they were in 1969. Car and truck owners are more cautious about where and when they spend their money. Customers are much more selective about how they respond to offers online and offline.

Yet, you need to continue to find ways to grow profits and get your customers to take action.

Fortunately, I have some advice that will help.

Let me begin by asking you a question: If I sold hamburgers, what would be the best way to sell them?

Most of our new clients say they would try to offer the best hamburger or the cheapest hamburger. Or they would add a secret sauce or other features to their burger to make them more attractive.

I see people make this mistake all the time.

They begin by thinking about the cool, innovative new product that just came out that they want to offer. I hear it time and time again. “Well Jon, we got this great deal on an accessory that no one knows about yet and we need to find ways to tell people about it.”

Or, here’s another discussion I hear: “Sales are down. We need to come up with a promotion to increase them right away!”

What’s wrong with this approach? The problem is that most people begin with the wrong end in mind. Always begin by identifying your market first—not the product. If I want to sell hamburgers, I would only want one thing: a starving crowd.

Give me a starving crowd, and I’ll sell hamburgers all day long.

So, the first step in creating motivational marketing is to first identify what I call your “hungry fish.” Start by asking the question, “Who?” Who are your hungry fish? Who wants and needs your products the most. Who is most hungry?

Then, you’ll want to figure out what are their biggest problems and what are they most passionate about?

Are they worried about getting another year or two out of their car? Do they want to stand out from every other Honda Civic owner or Ford F-150 truck owner? Are they passionate about restoring ’66 Mustangs? Do they just want to look good?

Once you answer those questions you can then build your marketing around solving those problems or appealing to their passions. Why? Because you’ll never be able to get more people to take action until you understand what really drives them.

In other words, motivational marketing is about tapping into what motivates your hungry fish.

Here’s a great example. Several years ago you may recall the anti-litter campaign, “Give a hoot, don’t pollute,” with a cute little owl. There were also TV ads with a Native American shedding a tear as he saw the discarded trash on what would have been a beautiful hillside. But in a strong, proud state like Texas those ads didn’t work.

The litter along its roadways cost the state roughly $25 million a year and that figure was climbing at an annual rate of 15%. Meanwhile, the state just didn’t have the money to spend on picking up trash. So they tried other ad campaigns. They tried appealing to Texans' self-interest with slogans, such as “Get Involved Now. Pollutions Hurts All of Us.” They also tried explaining how much litter cost the state. They tried sex appeal in their ads and even that didn’t work. Fines didn’t work either.

What finally worked? An innovative ad campaign entitled, “Don’t Mess with Texas!” It was perfect because it appealed to one of Texans' emotional hot buttons: pride. The Dallas Cowboys' Ed "Too-Tall” Jones served as a spokesman. So did Willy Nelson.

Within three months of the launch, 73% of people recognized the ad and were able to recall it. And within one year, litter decreased 29%. During the first five years, roadside litter decreased 72%.

Why did this ad campaign work when others didn’t? Because the advertisers took the time to drill down and identify their target market. It was mostly single, young men who drove pickups. They didn’t care about the fines or how much it cost the state to pick up their litter. But they also learned that these same young men were proud of their state and would most likely listen to iconic bad-boy celebrities, such as Willy Nelson and an All-Pro defensive lineman from the Cowboys.

There are three very important takeaways from this campaign.

First, the ad only worked when the advertisers asked questions about whom they were marketing to, as I just mentioned.

Second, they created an authentic story. The advertisers didn’t try to be too clever. They came up with an authentic story to tell. We spend a lot of time with our clients trying to determine their story so they can tell others what makes them different. Every business has a story that explains what it does, how it does it and what makes it special. And some of the best stories in the accessory business are the before-and-after stories you can tell in videos, testimonials, pictures and articles.

Third, they communicated the message in a way that would appeal to their target market. I call it “tribal language.” What you’re looking for is language to connect with your market that shows you share their values and goals.

But most marketers never connect with their hungry fish because they never bother to drill down and truly understand what motivates them. Once you do, you can create the next step in the process: irresistible bait.

The bait you offer is your best opportunity to hook your hungry fish. How? Offer them something so irresistible they would be foolish to pass up. There are basically three types of bait:

  • Free stuff.
  • Free services.
  • Free information.

Generally speaking, free stuff and free services work best as irresistible bait in B2C markets. Free information, such as how-to guides with titles like, “The Top 7 Things You Can Do to Increase the Life of Your Fleet Vehicles” work best in B2B markets. They’re easy and inexpensive to produce and if it’s good content, your prospects will appreciate its value. As a result, they’ll be more likely to do business with you in the future.

Free services work, too. These are additional services that you can bundle into an offer to make it more attractive. Examples include a free trial, a free 20-point assessment or free installation with a purchase.

We’ve also seen very good success offering free stuff. One of our clients offered its corporate customers free tire mounting and installation at their office as part of a special promotion that included an image of a rubber tree with tires growing from its branches. The marketing talked about the features of the new tires and encouraged prospects to call and order their new tires, unless they would rather grow their own tires from a rubber tree. Every 10 days they sent a new promotion. One talked about the history of the rubber tree. Another talked about how to care for one. And finally, they hand-delivered a 1-ft.-high rubber tree. Result: 40% of the recipients called for an appointment and purchased new tires.

Another client increased its response by 10 times on one promotion campaign. Typically, they got 120 responses on a standard campaign. But our campaign increased response to 1,111—an 826% increase!

How did we do it? We offered free stuff. Every new person who responded received a free polo shirt with a logo on it. Why did the shirt help increase response? Because we learned the hungry fish were proud to be associated with the organization and wanted to show off its logo. But we never would have known that simply offering a polo shirt with the logo would increase response unless we first knew what motivated our hungry fish. That’s the lesson.

Here are three steps you can take to help you turn around your marketing:

Step 1: Begin by asking “Who?” Who are your hungry fish? What’s their pain? What problems are they experiencing? What motivates them?

Step 2: What can you offer that solves those challenges or appeals to their motivations?

Step 3: Create irresistible bait to get your hungry fish to take action. Consider offering free stuff, free services or free information that’s so compelling and so irresistible that your hungry fish would be foolish to pass up.

4 Money-Making Marketing Ideas to Crank Up Your Sales

  • Offer to pay your customers $5 cash for every referral who becomes a customer. Ask customers to simply submit a friend or family member’s contact information. When they make a purchase, send the customer a $5 bill.
  • Partner with auto-repair shops in your area and offer to give them $10 on every referral who spends at least $50 with you. Our clients send a letter about the deal to service shops with a crisp $1 bill enclosed—their first of many dollars they can make together. There’s nothing like cash to grab someone’s attention. You can also offer discounts for mechanics at the shop too.
  • Offer customers your own Big Bucks Certificates in addition to $5 or $10 cash for every referral who buys from you. The certificates can be redeemed for cash value on their next purchase.
  • Don’t forget previous customers. To keep them coming back, clients offer customers who haven’t made a purchase in the last 8–12 months free windshield wipers, free water repellant treatment for their windshield or a free tire rotation with their next purchase.

Jon Goldman is president and CEO of Brand Launcher, a company that specializes in helping business owners and executives turn around their organizations and their lives. He will be a speaker at the SEMA Show and is also the author of "The Million Dollar Lumpy Mail Marketing System"—a resource for supercharging any direct marketing campaign. He’s the creator of "The 90 Day Launch System – How to Crank Up Your Business and Simplify Your Life" and "The Secret of the Watermelon" and he publishes a weekly e-letter called, "Your Business GPS." Don’t miss his live session, “8 Steps to Master Marketing,” Monday, October 31, at 11:00 a.m. at the Las Vegas Convention Center, Room N257. For more information about Goldman and these resources, go to www.BrandLauncher.com.

Thu, 10/20/2011 - 10:32

 

  goldman
  Jon Goldman

By Jon Goldman

What’s your biggest asset?

Careful. Most people in the auto accessory business tell us it’s their specialty parts and equipment. Wrong! Your biggest and most powerful asset is your marketing! It’s what gets people to take action and to turn lookie-loos into buyers. It’s the engine that drives your business.

And, like it or not, we’re all in the business of trying to motivate people to take action.

Whether you want prospects to come to your website, enter your store, order a specialty product or sign up for a service, we’re always trying to get people to take advantage of an offer. Some do it better than others.

In fact, I’ve spent millions of dollars learning how to do it the right way—and the wrong way. I’m about to share those findings with you right now in this special article so you don’t have to waste the money I did and you can begin to turn around your own marketing.

The problem is that it’s more difficult than ever to get people to take action, especially in this economy.

Budgets are getting squeezed. Consumer confidence remains at an all-time low. Dollar for dollar, income levels are no better than they were in 1969. Car and truck owners are more cautious about where and when they spend their money. Customers are much more selective about how they respond to offers online and offline.

Yet, you need to continue to find ways to grow profits and get your customers to take action.

Fortunately, I have some advice that will help.

Let me begin by asking you a question: If I sold hamburgers, what would be the best way to sell them?

Most of our new clients say they would try to offer the best hamburger or the cheapest hamburger. Or they would add a secret sauce or other features to their burger to make them more attractive.

I see people make this mistake all the time.

They begin by thinking about the cool, innovative new product that just came out that they want to offer. I hear it time and time again. “Well Jon, we got this great deal on an accessory that no one knows about yet and we need to find ways to tell people about it.”

Or, here’s another discussion I hear: “Sales are down. We need to come up with a promotion to increase them right away!”

What’s wrong with this approach? The problem is that most people begin with the wrong end in mind. Always begin by identifying your market first—not the product. If I want to sell hamburgers, I would only want one thing: a starving crowd.

Give me a starving crowd, and I’ll sell hamburgers all day long.

So, the first step in creating motivational marketing is to first identify what I call your “hungry fish.” Start by asking the question, “Who?” Who are your hungry fish? Who wants and needs your products the most. Who is most hungry?

Then, you’ll want to figure out what are their biggest problems and what are they most passionate about?

Are they worried about getting another year or two out of their car? Do they want to stand out from every other Honda Civic owner or Ford F-150 truck owner? Are they passionate about restoring ’66 Mustangs? Do they just want to look good?

Once you answer those questions you can then build your marketing around solving those problems or appealing to their passions. Why? Because you’ll never be able to get more people to take action until you understand what really drives them.

In other words, motivational marketing is about tapping into what motivates your hungry fish.

Here’s a great example. Several years ago you may recall the anti-litter campaign, “Give a hoot, don’t pollute,” with a cute little owl. There were also TV ads with a Native American shedding a tear as he saw the discarded trash on what would have been a beautiful hillside. But in a strong, proud state like Texas those ads didn’t work.

The litter along its roadways cost the state roughly $25 million a year and that figure was climbing at an annual rate of 15%. Meanwhile, the state just didn’t have the money to spend on picking up trash. So they tried other ad campaigns. They tried appealing to Texans' self-interest with slogans, such as “Get Involved Now. Pollutions Hurts All of Us.” They also tried explaining how much litter cost the state. They tried sex appeal in their ads and even that didn’t work. Fines didn’t work either.

What finally worked? An innovative ad campaign entitled, “Don’t Mess with Texas!” It was perfect because it appealed to one of Texans' emotional hot buttons: pride. The Dallas Cowboys' Ed "Too-Tall” Jones served as a spokesman. So did Willy Nelson.

Within three months of the launch, 73% of people recognized the ad and were able to recall it. And within one year, litter decreased 29%. During the first five years, roadside litter decreased 72%.

Why did this ad campaign work when others didn’t? Because the advertisers took the time to drill down and identify their target market. It was mostly single, young men who drove pickups. They didn’t care about the fines or how much it cost the state to pick up their litter. But they also learned that these same young men were proud of their state and would most likely listen to iconic bad-boy celebrities, such as Willy Nelson and an All-Pro defensive lineman from the Cowboys.

There are three very important takeaways from this campaign.

First, the ad only worked when the advertisers asked questions about whom they were marketing to, as I just mentioned.

Second, they created an authentic story. The advertisers didn’t try to be too clever. They came up with an authentic story to tell. We spend a lot of time with our clients trying to determine their story so they can tell others what makes them different. Every business has a story that explains what it does, how it does it and what makes it special. And some of the best stories in the accessory business are the before-and-after stories you can tell in videos, testimonials, pictures and articles.

Third, they communicated the message in a way that would appeal to their target market. I call it “tribal language.” What you’re looking for is language to connect with your market that shows you share their values and goals.

But most marketers never connect with their hungry fish because they never bother to drill down and truly understand what motivates them. Once you do, you can create the next step in the process: irresistible bait.

The bait you offer is your best opportunity to hook your hungry fish. How? Offer them something so irresistible they would be foolish to pass up. There are basically three types of bait:

  • Free stuff.
  • Free services.
  • Free information.

Generally speaking, free stuff and free services work best as irresistible bait in B2C markets. Free information, such as how-to guides with titles like, “The Top 7 Things You Can Do to Increase the Life of Your Fleet Vehicles” work best in B2B markets. They’re easy and inexpensive to produce and if it’s good content, your prospects will appreciate its value. As a result, they’ll be more likely to do business with you in the future.

Free services work, too. These are additional services that you can bundle into an offer to make it more attractive. Examples include a free trial, a free 20-point assessment or free installation with a purchase.

We’ve also seen very good success offering free stuff. One of our clients offered its corporate customers free tire mounting and installation at their office as part of a special promotion that included an image of a rubber tree with tires growing from its branches. The marketing talked about the features of the new tires and encouraged prospects to call and order their new tires, unless they would rather grow their own tires from a rubber tree. Every 10 days they sent a new promotion. One talked about the history of the rubber tree. Another talked about how to care for one. And finally, they hand-delivered a 1-ft.-high rubber tree. Result: 40% of the recipients called for an appointment and purchased new tires.

Another client increased its response by 10 times on one promotion campaign. Typically, they got 120 responses on a standard campaign. But our campaign increased response to 1,111—an 826% increase!

How did we do it? We offered free stuff. Every new person who responded received a free polo shirt with a logo on it. Why did the shirt help increase response? Because we learned the hungry fish were proud to be associated with the organization and wanted to show off its logo. But we never would have known that simply offering a polo shirt with the logo would increase response unless we first knew what motivated our hungry fish. That’s the lesson.

Here are three steps you can take to help you turn around your marketing:

Step 1: Begin by asking “Who?” Who are your hungry fish? What’s their pain? What problems are they experiencing? What motivates them?

Step 2: What can you offer that solves those challenges or appeals to their motivations?

Step 3: Create irresistible bait to get your hungry fish to take action. Consider offering free stuff, free services or free information that’s so compelling and so irresistible that your hungry fish would be foolish to pass up.

4 Money-Making Marketing Ideas to Crank Up Your Sales

  • Offer to pay your customers $5 cash for every referral who becomes a customer. Ask customers to simply submit a friend or family member’s contact information. When they make a purchase, send the customer a $5 bill.
  • Partner with auto-repair shops in your area and offer to give them $10 on every referral who spends at least $50 with you. Our clients send a letter about the deal to service shops with a crisp $1 bill enclosed—their first of many dollars they can make together. There’s nothing like cash to grab someone’s attention. You can also offer discounts for mechanics at the shop too.
  • Offer customers your own Big Bucks Certificates in addition to $5 or $10 cash for every referral who buys from you. The certificates can be redeemed for cash value on their next purchase.
  • Don’t forget previous customers. To keep them coming back, clients offer customers who haven’t made a purchase in the last 8–12 months free windshield wipers, free water repellant treatment for their windshield or a free tire rotation with their next purchase.

Jon Goldman is president and CEO of Brand Launcher, a company that specializes in helping business owners and executives turn around their organizations and their lives. He will be a speaker at the SEMA Show and is also the author of "The Million Dollar Lumpy Mail Marketing System"—a resource for supercharging any direct marketing campaign. He’s the creator of "The 90 Day Launch System – How to Crank Up Your Business and Simplify Your Life" and "The Secret of the Watermelon" and he publishes a weekly e-letter called, "Your Business GPS." Don’t miss his live session, “8 Steps to Master Marketing,” Monday, October 31, at 11:00 a.m. at the Las Vegas Convention Center, Room N257. For more information about Goldman and these resources, go to www.BrandLauncher.com.