SEMA News highlights new products from industry companies when available. To have your product considered for upcoming issues, send product press releases to editors@sema.org.

TBC Brands
ERANGE EV Tire

TBC Brands, a TBC Corp. company, introduced its first-ever tire dedicated to enhancing overall EV and hybrid performance. The ERANGE—specifically designed, constructed and tested for EV and hybrid applications—strategically addresses the need for tires that enhance EV and hybrid performance, help increase range and deliver a quiet and comfortable driving experience.

ERANGE EV tires are designed to increase the overall range on a single charge, ultimately delivering the best performance from an electric or hybrid vehicle. Utilizing Sailun’s Ecopoint 3 liquid phase mixing technology, the ERANGE has the right balance of long-lasting tire life without sacrificing grip or traction on wet and dry road surfaces.

www.tbcbrands.com

Aeromotive
Drop-In Brushless Fuel Pumps for ’11–’20 Ford Mustangs

Aeromotive has developed Direct Drop-In Brushless Fuel Pumps for all ’11–’20 Ford Mustangs, excluding GT500s. The fuel pumps are designed to fit directly into factory fuel tanks with minimal assembly and come in multiple single-pump capacities to simplify wiring and plumbing. They are engineered to reliably deliver the proper amount of fuel to high-performance street and racing applications.

Each pump utilizes the vehicle’s stock fuel-level sensor and the factory lock ring and includes Aeromotive’s remote True Variable Speed Controller and top hat. The True Variable Speed Controller extends the pump’s life and maximizes efficiency by decreasing pump speed during low-demand periods. This is done by reducing the amp draw and cycle rate, resulting in cooler fuel temperatures. Aeromotive also engineered these pumps to employ its patented Jet Siphon in conjunction with the factory jet siphon system pickup assembly.

The Brushless A1000 Fuel Pump (PN: 19105) can support forced-induction, E85-injected applications up to 700 hp, while the Brushless Eliminator Fuel Pump (PN: 19106) can support forced-induction, E-85-injected applications up to 980 hp. The 3.5 GPM Brushless Spur Gear Pump (PN: 19107) can handle forced-induction, E-85-injected applications up to 1,260 hp and the 5.0 GPM Brushless Spur Gear Pump (PN: 19108) supplies enough fuel for forced-induction, E-85-injected applications up to 1,820 hp.

www.aeromotiveinc.com

Hospeco Brands Group
TaskBrand Prep, Paint and Finish Wiping System

Hospeco Brands Group released the TaskBrand Prep, Paint and Finish Wiping System, a prep-to-finish system that includes all the wiping products needed for each stage of the paint or refinishing process. The method includes five easy-to-follow steps: 1) tack cloth; 2&3) wash and dry prep cloths; 4) static control wipe; and 5) final tack cloth.

TaskBrand Essential Tack Cloths effectively remove dirt and sanding dust, leaving a clean, dry surface for paint and stain. This option will be more forgiving for new painters when learning the process and when using waterborne paints.

TaskBrand Wash & Dry Prep Cloths are large and super-absorbent for superior wipe-dry with waterborne paint and solvents. They are virtually lint-free, silicone free, with no added binders or glue that can contaminate work, and maintain excellent strength whether wet or dry.

TaskBrand Static Control Wipes are pre-saturated wipes with 70% isopropyl alcohol and 30% de-ionized water to reduce static charge and minimize attracting dirt. Cleans surfaces thoroughly to lower the risk of paint defects and ideal for moderate temperature and/or humid conditions.

TaskBrand Final Tack Cloths remove dust and overspray between coats with virtually no fraying or linting while reducing static buildup on plastic parts and other surfaces. Works well with waterborne paint systems and does not leave residue on hands or surfaces.

www.hospecobrands.com/home

Howell EFI
Wiring Harness for LS for Range Rover and Land Rover SUVs

Howell EFI now offers multiple wiring harness kit options ideal for LS swaps into classic Range Rover and Land Rover SUVs. The LS swaps, popular because of their improved reliability, ease of maintenance, and added horsepower, are a growing trend for DIY and DIFM installers.

The Howell EFI LS-1 and Gen III/Vortec truck wiring harness is designed for manual or non-electronic transmission and includes mechanical throttle linkage. Options are available for emission connections or fan wiring. The basic Howell LS-1 harness is a street-rod type, stand-alone design, available with or without wiring for the electronic transmission and including all emissions connectors so that it is legal in 50 states as a replacement harness.

In the engine compartment, the main branch of the engine harness goes down the driver's side with the main grounds attaching to the back of the LH cylinder head. This locates the harness on the engine. All connectors are labeled and will normally reach and attach only to their intended sensor. The camshaft and MAP sensors are at the back of the engine and the crank sensor is above the starter on the right-hand side of the block at the rear. Because Howell’s wiring harnesses keep all essential engine functions operating, this harness kit qualifies as a direct factory replacement for emissions functioning per EPA and CARB for on-road use only.

www.howellefi.com

Wilwood Disc Brakes
Tri-Five Chevy 2-in. Drop ProSpindle and Brake Kits

Wilwood introduces its ProSpindle, engineered to give ’55–’57 Chevrolet Bel Air, and related cars, a 2-in. lower ride height and simplify performance brake installation. These precision-machined steel ProSpindles provide reinforced brake caliper mounts and an improved stance, while being lighter and stronger than original factory parts. The ProSpindles mount to OE ball joints in stock or aftermarket control arms and reuse factory steering arms with no change to steering or suspension geometry.

Wilwood’s ProSpindles, and the five new brake kits, are engineered to work as a system. All the available kit options include performance-proven, forged aluminum, multi-piston calipers with high-temperature seals, stainless pistons, and fade-resistant pads. Premium-grade iron alloy rotors range from 11.50 in. to 14.00 in. in diameter, and offer the option of plain, slotted, or drilled and slotted faces.

www.wilwood.com

Improved Racing
CCS Oil Catch Can Kit for C7 Corvette

Improved Racing’s CCS oil catch can kit for the C7 Corvette is now available. This kit fits naturally aspirated ’14–’19 Corvettes (a kit for supercharged engines is currently in development).

Because the mounting bracket bolts to the left cylinder head, this kit can also be used on vehicles with Gen V SBC engine swaps.

www.improvedracing.com

The 2023 Exhibitor Space Rental Agreement (ESRA) is now live.

The deadline to submit ESRAs and deposits is Monday, April 3, 2023. SEMA Show Priority Space Selection is scheduled for Monday, May 1–May 17, 2023. Companies that reserve space by the April 3 deadline are eligible for the year’s early space selection, where exhibitors select their booth location at the Show based on exhibitor seniority.

The 2023 SEMA Show will take place October 31–November 3, at the Las Vegas Convention Center. For complete Show information, visit www.SEMAShow.com.

For additional information about exhibiting at the SEMA Show, visit www.SEMAShow.com/exhibitor.

By Ashley Reyes

Women in the automotive aftermarket still have time to register for the 2023 SEMA Businesswomen’s Network (SBN) Women’s Leadership Forum at www.sema.org/sbn-wlf. Following a highly successful inaugural event in 2022, this year’s event will bring together women to build their skills through a comprehensive leadership training, March 1–3, at the Avenue of the Arts Hotel in Costa Mesa, California.  

The three-day program includes daily keynotes and interactive workshops that will teach women to take on new leadership challenges and face failure fearlessly.

Why attend?

Women face unique challenges in the working world, from being able to say “no” to being respected for one's thoughts and ideas and juggling various personal and professional roles. The challenge is amplified in the male-dominated automotive industry. The training from the SBN Women’s Leadership Forum will bring together females in the industry to address common challenges, find solutions and learn essential skills for navigating the future.

What will attendees learn?

Featuring certified leadership, executive and wellness coaches and leaders from Ford Motor Co. and KW Automotive, the three-day program includes daily keynotes and interactive workshops that will teach women to take on new leadership challenges and face failure fearlessly. Breakout sessions will foster collaboration and spark discussions focused around building a winning team, amplifying executive presence and mastering communication.

Panel discussions will delve into the importance of diversity, equity and inclusion in HR efforts and daily wrap-up and action-planning sessions will provide a clear picture of what is needed to achieve goals and track and record progress.

Who should register?

All women pursuing higher levels of career advancement in the automotive aftermarket are encouraged to register. As a women-only event, the forum provides a relaxed and comfortable atmosphere where SBN members will engage with “their people” who can serve as support in the future.

When is the deadline?

The deadline to register is February 28 at www.sema.org/sbn-wlf.

How much does it cost?

SBN members can register at a reduced rate of $599, compared to non-SEMA members at $799. Participants must make their own travel arrangements.

Registration is limited. Secure your seat today!

By SEMA Washington, D.C., Staff

U.S. Representative Neal Dunn (R-FL) introduced H.R. 906, the “Right to Equitable and Professional Auto Industry Repair (REPAIR) Act,” as the result of the efforts of SEMA, MEMA Aftermarket, the Auto Care Association and the CAR Coalition. The REPAIR Act seeks to protect consumers’ rights to decide where and with what parts they can use to repair and maintain their vehicles. Representatives Brendan Boyle (D-PA-02), Warren Davidson (R-OH-08) and Marie Gluesenkamp Perez (D-WA-03) are the current co-sponsors of the bill.

New barriers to working on your own vehicle, independent automotive repair and manufacturing replacement parts are emerging as vehicle technology evolves. While many aftermarket businesses and automotive enthusiasts rely on access to diagnostic data through the OBD-II port, they also need access to telematics data and information that is wirelessly transmitted directly to vehicle manufacturers. The REPAIR Act ensures that vehicle owners and repair businesses have access to this information, which is critical to maintaining a competitive repair market.  

Passing the REPAIR Act is a key legislative priority for SEMA in 2023. It is essential to protect our rights to repair and modify vehicles.

Below are key provisions of the REPAIR Act:

• Prohibits manufacturers from imposing technological or legal barriers that block aftermarket replacement part manufacturers from accessing critical information and tools necessary to develop interoperable products with emerging vehicle technology.
• Establishes the right for replacement part manufacturers and independent repair shops to access critical information, tools and equipment needed to maintain vehicles.
• Requires companies producing vehicles equipped with telematics to make any critical repair information and tools available to replacement part manufacturers and repair facilities at a fair and reasonable cost.
• Provides vehicle owners with data and information wirelessly generated by their vehicles.
• Establishes a right for vehicle owners to securely share their vehicle’s repair and maintenance data with their repairer of choice.

The Association is also committed to protecting the right to modify vehicles by prohibiting automakers from locking down ECUs and ensuring aftermarket companies have access to the information needed to recalibrate vehicles with Advanced Driver Assistance Systems (ADAS) after they have been modified. There is more work to be done on behalf of the aftermarket industry—stay tuned for more information on this front.

Click here to send a letter to your U.S. Representative that asks them to support the REPAIR Act by co-sponsoring the bill.

For more information, contact Eric Snyder at erics@sema.org.

 By Douglas McColloch
Photography Courtesy LAT Images

It’s no great secret that the auto-racing industry has been a male-dominated profession from the beginning. While some individual female pioneers have managed to achieve success on the track over the years, the infrastructural support needed to promote greater numbers of women in racing has been all too often lacking.

But as the new century progresses, things are changing in a profound and meaningful way, and more women than ever are making lasting impressions on the track, in the pits, in the shop and in the executive suite. A 2022 SEMA Show Education seminar, “Engaging the Next Generation of Women in Motorsports,” took an in-depth look into this subject, with a trio of women from diverse backgrounds describing how they became involved in the racing industry while offering insights for attracting women and people of color to the sport.

DYSTANY SPURLOCK: THE RACER

Named a BMW Motorrad Ambassador for 2022, champion motorcycle drag racer Dystany Spurlock traces her attraction to motorsports to a very young age, riding on the back of her father’s motorbike at age six and imploring him to “hit it, dad!” Her first visit to a racetrack came at age 12, where the sound of speeding bikes on asphalt captivated her, and her mother gave her a Suzuki GSX-R 750 for her 16th birthday. After only two months of training, she set a 1/4-mi. record on a Brocks Performance BMW S1000RR with a time of 8.46 sec. at 163 mph. In 2019, she became the first woman (and the first African-American) to win a 4.60 index final. She currently competes in the Mancup Series at tracks along the East Coast, and she continues to work toward securing sponsorships and racing professionally for NHRA Pro Stock Motorcycle.

Spurlock credits her mother for instilling her with a proactive attitude at an early age: “Never be the kid who sits in the back of class and says, ‘if only I’d volunteered’ or ‘if only I’d raised my hand.’” This “can-do” mindset led her as a teenager to try out for her high-school football team (she made the squad) as well as racing motorcycles. Eventually, she decided she wanted to drive 18-wheelers, which she still does to this day.

“I love helping people,” Spurlock concludes. “I love it when young girls—and guys—come up to me and ask me, ‘How can I get into racing?’ I just tell them, ‘Go to your local racetrack and take some time and find the test-and-tune days. A lot of people think you need a lot of money or a big setup trailer, but you really don’t need any of that. If you can ride it to the track, just take your time.”

MICHELLE DELLA PENNA: THE EDUCATOR

The daughter of a celebrated IndyCar racer and owner, Michelle Della Penna literally grew up at the track, often accompanying her father to races around the country. (“I spent a lot of time in Indianapolis,” she admits.) Her own career path led her into the hospitality industry, where she continues to work as the CEO of a hotel management company, but after her father’s unexpected death in 2019, she says, she was “kind of trying to figure out how to honor his legacy.” While Della Penna had no particular interest in racing, her three sons were all enthusiastic go-karters, and a visit to a local track with one of them led her to an epiphany of sorts. Observing the karters at the track, she noticed only two girls out of some 30-odd karters. “And it just got me thinking, why aren’t there more girls involved in karting? How do we get more girls in karting?”

“I had the luxury of growing up in motorsports, but it’s not a sport that you’re going to play at school or at the Y or in your cul de sac,” Della Penna explains, so to provide girls and young women with the same opportunity she had, she started the Della Penna NextGen Foundation, a California-based nonprofit organization, which aims to empower girls and young women to pursue careers in motorsports, and to impart the STEM education that’s necessary to succeed in the profession, “Girls tend to drop out of sports and STEM initiatives at the end of junior high and the beginning of high school,” she notes, “so our programs are geared from ages 5 to 16.”

Among the programs NextGen sponsors are: weekend invitationals, where girls and their families attend a VIP racing event with paddock access; track days, where girls experience a day of karting and learn basic STEM theories; and fellowships, where girls gain hands-on experience participating as a member of an all-female race team. The foundation also has a scholarship program in the works for 2024.

BETH PARETTA: THE TEAM OWNER

Beth Paretta’s path to the racetrack was slightly more circuitous than the others. The daughter of a hobbyist, Paretta often helped her father and brother clean car parts, but she didn’t develop a keen interest in cars until her brother’s death. After earning a degree in broadcasting and an MBA, she “made a pivot” and took a job selling cars at a dealership. (“Lee Iacocca started selling cars,” she reminds.) Eventually she was “plucked from obscurity” by Volkswagen, who hired her as a business development manager. This led to leadership positions at Aston-Martin and Fiat Chrysler, where she became the first woman to head a performance division (SRT) for an OE manufacturer. She launched Grace Autosport in 2015, a professional race team of women and an initiative to promote STEM education for girls, and in 2021, she started Paretta Autosport to lead diversity initiatives across professional racing circuits such as the IndyCar series and Indianapolis 500, in particular. Recently, she has partnered with racer Lyn St. James to form Women in Motorsports North America, a community of racing-industry professionals devoted to supporting and creating opportunities for women across all disciplines of motorsports.

Like Della Penna, Paretta aims to instill an interest in motorsports for girls while they’re still young. “You can affect a kid’s trajectory of what they want to be when they grow up between age 10 and 12. That’s the sweet spot. If you’re General Motors or Stellantis or Ford, you’re going to college fairs and trying to recruit people, but by then it’s too late.

“My aim is not to create a bunch of racing mechanics,” she continues. “I want you to think it’s interesting. Pay attention in school and go work for Boeing if you want.” But she also mentions that “racing is something that’s fun. It’s like the spoonful of sugar.”

Paretta describes another compelling reason for attracting more women into a male-dominated profession. “Everybody’s lamenting the shortage of talent,” Paretta says. “There’s a shortage of engineers. They’re retiring at a faster rate than they’re being backfilled. At Chrysler, I had to fly people in from overseas because there wasn’t enough homegrown talent.

Paretta says she has encountered a similar “skills deficit” among race mechanics: “There is such a shortage of talent that we’re actually trying to pull people from Europe if we have to. There are more cars on the grid in IMSA now. SRO is expanding, and Indy Lights is expanding. We desperately, regardless of gender, need mechanics.”

“We want racing to survive for many years,” she adds. “We want to broaden the audience. So diversity is not just a nice, cute thing to do. We need people to buy tickets. We need them to watch in the stands.

“It can’t just be old white dudes racing anymore,” Paretta concludes, “because that’s not what the world is.”

Turn 14 Distribution Announces Eventuri as 2022 New Supplier Award Winner, CSF Inc. as 2022 Collaborative Supplier Award Winner

Turn 14 Distribution has awarded Eventuri with its New Supplier Award for 2022.

Turn 14 Distribution has awarded Eventuri with its New Supplier Award for 2022. Turn 14 Distribution’s New Supplier Award is a significant accolade for 2022 presented to a supplier with whom the company began doing business over the last 12 months. Eventuri received the New Supplier Award for its commitments to product innovation and quality, the fulfillment of orders to meet overwhelming demand and accommodating the unique distribution program required by Turn 14 Distribution. Sales volume, collaboration, promotion, training, support and relationship strength were all considered when selecting Eventuri as the award recipient.

“Eventuri had a memorable kick-off at Turn 14 Distribution by being the first brand to display in the company's newly renovated headquarters. Eventuri showcased a BMW M4 equipped with a beautifully crafted carbon-fiber intake solution. The brand immediately grabbed attention with its products’ cutting-edge design and performance, which set the stage for a great launch. Turn 14 Distribution continued to work closely with Eventuri throughout the year to ensure that the success continued. More exciting things are planned with Eventuri, and both brands are grateful and excited for the partnership's continued success.” said Mike Malloy, director of purchasing, Turn 14 Distribution.

In addition, Turn 14 Distribution has awarded CSF Inc. with its Collaborative Supplier Award for 2022. The Collaborative Supplier Award is presented to Turn 14 Distribution’s most collaborative supplier over the last 12 months and is influenced by growth, depth of collaboration, support and relationship strength. CSF Inc. achieved the 2022 Collaborative Supplier Award for its mutual support to capitalize on market opportunities, dedication to invest in new resources for product development and rapidly addressing changes to improve championing the brand to Turn 14 Distribution customers.

CSF Inc. won Turn 14’s Collaborative Supplier Award for 2022.

“CSF Inc. has an extremely knowledgeable and supportive staff ready to answer our questions and provide helpful service to all our teams. The company’s participation in our sales and marketing programs shows its dedication to helping the brand grow and being a valuable partner to Turn 14 Distribution. CSF Inc.’s consistent new product development combined with ideal collaboration led to record-breaking sales growth in 2022. We truly appreciate our relationship with CSF Inc. and look forward to future collaborations,” Malloy said.

Pep Boys Announces Scott Collette as New CEO

Pep Boys has announced the appointment of Scott Collette as CEO, who has assumed day-to-day leadership of the company. Collette, a C-suite retail veteran, joins Pep Boys from Menards where he worked since 1986, the last 13 years as the COO. As COO at Menards, Collette served as a leading force in building profit, expanding the business footprint, and driving continued sales growth throughout his tenure. Collette will prioritize retention and recruitment efforts while bringing a keen focus on talent development and workplace culture to Pep Boys. Under Collette’s leadership, the company is looking to expand and grow its footprint with a focus on strategic, high-growth markets.

ASA Inks Broadcast Deals With MAVTV, Racing America and SPEEDSPORT.tv

Officials from Track Enterprises have announced a multi-tiered broadcast and streaming package for all ASA-sanctioned events. The 10-race ASA STARS National Tour will be broadcast on a tape-delayed basis on MAVTV, beginning with the series-opening event, the Sunshine State 200, from Five Flags Speedway on March 11.

In addition, all 10 ASA STARS National Tour races, plus all ASA/CRA Super Series, ASA Midwest Tour races and all ASA Southern Super Series events will be live-streamed on a combination of Racing America, SPEEDSPORT.tv and FloRacing.

The ASA STARS National Tour will open the 10-race, six-state schedule at Five Flags Speedway in Pensacola, Florida, Saturday, March 11. The Sunshine State 200 will be live-streamed on both Racing America and SPEEDSPORTt.tv. MAVTV will air the event on Monday, March 20, at 8:00 pm (EDT). FloRacing will stream one event, at North Wilkesboro Speedway, Tuesday, May 16, due to its already established partnership with NASCAR and the CARS Tour. For the full ASA STARS National Tour schedule, plus Super Late Model rules and other information, visit the series website.

Kia EV6 Awarded Motorweek’s 2023 Drivers’ Choice “Best of the Year” and “Best EV” Awards

The ’22 Kia EV6 was named “Best of the Year” in the 41st annual MotorWeek Drivers' Choice Awards. The EV6 was also awarded “Best EV” alongside three other top electric vehicles.

To determine the winners, the MotorWeek team evaluates nearly 150 vehicles based on factors such as price, practicality, performance and fuel efficiency. The staff then selects the best models in a variety of lifestyle categories ranging from family sedan to luxury car, to large utilities and pickups. From that group, an overall “Best of the Year” is chosen.

“Kia is no stranger to electric vehicles, but with the EV6 crossover, the brand not only capitalized on its experience, but developed an affordable passenger vehicle that is so refined, purposeful, yet fun to drive, that it catapults above and beyond any discussion of just the all-electric powertrain,” said John Davis, host and creator of MotorWeek. “The EV6 pushes all the buttons. Design details like its five-door coupe-like profile, flush door handles and unique LED lighting make it a styling leader. Yet, being built on a dedicated EV platform, means an airy interior with exceptional room front and rear, all executed with an ultra-clean layout that perfectly blends sportiness and comfort. Every EV6 model begs to be driven with enthusiasm thanks to near-instant throttle response and nailed-down handling. The Kia EV6 is simply an outstanding, breakthrough vehicle design, period!”

The 2023 Drivers' Choice Award winners are featured on MotorWeek.org and appear on a special episode of MotorWeek airing on public television stations beginning February 11. The episode can also be seen on the series' cable partner, the MAVTV Motorsports Network beginning February 26.

Subaru Debuts All-New ’24 Crosstrek Compact SUV

Subaru of America Inc. has debuted the all-new ’24 Crosstrek at the Chicago Auto Show. The ’24 Crosstrek offers improved performance, enhanced safety features and updated multimedia technology. The third-generation compact SUV also combines all-new exterior and interior designs with a new stiffer chassis to create a fun and comfortable driving experience both on and off-road.

The Crosstrek debuted 12 years ago and quickly became the fastest-selling vehicle in history for Subaru of America, with more than a million units sold. In 2022, Crosstrek was the top performer by volume with 155,142 annual sales, achieving its best year ever.

For 2024, the Crosstrek will be available in Base, Premium, Sport and Limited trim levels and has a starting price of $24,995.

The 2024 Crosstrek has been designed around the concept of utility and sportiness that lends itself to an active lifestyle. The 8.7-in. ground clearance for all Crosstrek models is greater than that of many SUVs, yet it maintains a comfortably low step-in height for both front- and rear-passenger entry.

Standard across the model line is a revised Subaru Symmetrical All-Wheel Drive system with a faster response time, more agile handling and better control both on- and off-road. Driver-selectable X-MODE with Hill Descent Control maximizes wheel control on slippery surfaces and steep inclines. Sport and Limited trims upgrade to dual-function X-MODE for increased capability in a wider range of conditions. All models feature Incline Start Assist, which briefly holds the vehicle while the driver pulls away from a stop on a hill.

The versatile Crosstrek features 60/40 folding rear seatbacks. With both seatbacks down, the cargo area can increase to 54.7 cu. ft. of useable space. The 41.0-in.-wide rear gate opening with low liftover height allows easy loading and unloading. Standard fixed cross bar mounting points (and standard raised roof rails on Premium and higher) add more cargo-carrying options for owners’ adventures.

The Base and Premium are equipped with a 2.0L four-cylinder direct-injection Subaru Boxer engine producing 152 hp and 145 lb.-ft. of torque. The Sport and Limited upgrade to a 2.5L Boxer engine delivering a responsive 182 hp and 178 lb.-ft. of torque. Standard on all trim levels is a Lineartronic CVT with smoother and quieter performance. The Premium, Sport and Limited trims feature a manual mode with steering wheel paddle shifters that allow the driver to control the transmission via eight pre-set ratios. The SUV's drivetrain is further enhanced with standard Active Torque Vectoring and the SI-Drive performance management system. The Base and Premium come standard with 17-in. alloy wheels and the Sport and Limited upgrade to 18-in. alloy wheels.

For more information, visit www.subaru.com.

Ram Brand Confirms Name of First Electric Pickup: Ram 1500 REV

Ram Truck brand has confirmed that its first battery-electric pickup truck will be known as the Ram 1500 REV.

“At Ram, we started a revolution last year as we invited consumers along on the beginning of our electrification journey, gathering their feedback on exactly what they are looking for in an electric pickup truck,” said Mike Koval Jr., Ram brand CEO – Stellantis. “We look forward to delivering our first EV pickup—the all-new Ram 1500 REV—to those consumers next year. We are confident the Ram 1500 REV will push past the competition, offering what will be the leading combination of attributes customers care about the most: range, payload, towing and charge time.”

Production of the all-new Ram 1500 REV will begin next year. The vehicle will be formally revealed to the public in the coming months.

MagnaFlow to Auction Equipment at Lavonia, Georgia, Exhaust Manufacturing Facility

MagnaFlow has announced that it will be auctioning the contents of its Lavonia, Georgia, exhaust manufacturing facility. The auction will be conducted by Cincinnati Industrial Auctioneers. The auction is part of MagnaFlow's plan to consolidate its manufacturing and logistics operations to its headquarters facility in Oceanside, California. The Lavonia, Georgia, exhaust manufacturing facility will be decommissioned, and the auction will include a wide range of equipment, including:

• CNC tube benders by Addison and Eagle
• Eagle end formers
• CNC wire benders
• Cold saws, welders, toolroom machinery
• Pallet rack
• Plastic totes and steel bins
• Air compressors, MRO department, miscellaneous plant support
• Raw material

The auction will take place February 15 at 10:00 a.m. (EST), and interested bidders can register online at www.cia-auction.com.

Tread Lightly! Names New Northeast U.S. Program Manager

Tread Lightly! has announced the addition of a new program manager in the northeastern United States, Scott Ammerman. As the northeast program manager, Ammerman will create and foster relationships with the land managers that allow for the implementation of Tread Lightly!’s stewardship, education and outreach programs. He will use his knowledge as a wilderness first-aid instructor and co-founder of Go Fox Adventures to help teach the public enjoy the outdoors in a sustainable way, while also helping to improve the recreation opportunities they already have.

Dynabrade Acquires Abrasive Converter Global Abrasive Products

Dynabrade Inc. recently completed the asset purchase of one of its strategic suppliers, Global Abrasive Products Inc.—a 50-employee abrasives converter with locations in Lockport, New York, and Alpharetta, Georgia.

“For Dynabrade, this is a continuation of our strategic initiative to expand the scope of our vertical integration,” says Dynabrade President Michael Buffamonti. “This further elevates our value proposition of becoming the leader in surface solutions and innovative process improvements for industries around the world. With more than 1,000 abrasive power tool configurations, and now an abrasive offering for most any application, Dynabrade is in the unique position to provide greater value to our manufacturing processes and to continue delivering unprecedented cost savings. Customers of both companies will benefit from the combined industrial tool and abrasive product lines.”

This is Dynabrade“s second acquisition in two years, having acquired high-tech production machine shop Manth Manufacturing in 2021.

Bronco Raptor Off-Roadeo School to Professionally Teach Owners High- and Low-Speed Off-Roading

Beginning this summer, new Bronco Raptor SUV owners will be able to put the Bronco Raptor through an Ultra4 Racing-inspired, desert-dune conquering and Baja rock-crawling adventure outside of Las Vegas.

“Bronco Raptor customers want to experience their SUVs in the Ultra4-inspired habitat it was developed for,” said Mark Rushbrook, global director, Ford Performance Motorsports. “Just like the King of the Hammers race, our Bronco Off-Roadeo Raptor Experience for our customers combines all of the thrilling and unforgiving terrain and conditions of the Mojave Desert with professional off-road instructors and school-provided Bronco Raptors for a Built Wild experience.”

Included with the purchase of a ’22 or ’23 Bronco Raptor, customers receive a full-day of professionally-instructed driving experience designed just for this Ultra4-inspired SUV at an exclusive basecamp facility at Mt. Potosi, home of Bronco Off-Roadeo Nevada. The Bronco Off-Roadeo Raptor Experience is jointly designed by the Bronco brand and Ford Performance teams, Baja and King of the Hammers champions and world-class off-roader drivers including Vaughn Gittin Jr., Loren Healy and Brad Lovell, plus off-road experts including Bob Burns, who helped curate the trails and training scenarios.

More than 31,000 Bronco owners and guests have attended or registered to attend Bronco Off-Roadeo at its four locations in Texas, Nevada, Utah and New Hampshire. Click here to learn more about the Bronco Off-Roadeo Raptor Experience.

Jeep Grand Cherokee and Grand Wagoneer Earn 2023 MotorWeek Drivers’ Choice Awards

The Jeep brand is the winner of two 2023 MotorWeek Drivers’ Choice Awards. The new Jeep Grand Cherokee took top honors as the Best Midsize Utility vehicle and the new Grand Wagoneer won the Best Luxury Utility honors.

“To have MotorWeek recognize two Jeep brand SUVs this year for the prestigious 2023 MotorWeek Drivers’ Choice Awards is outstanding,” said Jim Morrison, senior vice president and head of Jeep brand North America. “From the iconic Jeep Grand Cherokee to the return of two icons in the Wagoneer and Grand Wagoneer, and throughout the rest of our vehicle lineup, we’re proud to design and deliver the best, most capable SUVs in the industry to our customers.”

Now in its 42nd season as the TV and digital media, original, automotive magazine series, MotorWeek holds the annual Drivers’ Choice competition to evaluate vehicles based on driving performance, technology, practicality, fuel efficiency and value.

Kia Sportage Crowned Utility Vehicle of the Year in 2023 AutoGuide Awards

The ’23 Kia Sportage has been named the Utility Vehicle of the Year in the 2023 AutoGuide Awards, in which AutoGuide editors recognize the best vehicles on the market today.

Since 2013, the AutoGuide Awards celebrate the best new or significantly updated vehicles of the year. Truck and SUV categories were added in 2014, and after taking 2020 off, the Awards returned in 2021 with more categories, including Family Vehicle and Green Vehicle of the year. This year's 2023 awards refined the categories to four: Car, Truck, Utility Vehicle and Electric Vehicle of the year.

“What more can we say about this small SUV than we already have?” said AutoGuide managing editor Mike Schlee. “It won our massive 11-vehicle comparison shootout this past summer and continues to impress us every time we drive it. With gas, hybrid, and plug-in versions available, there's a little something for everyone as well.”

Stellantis Announces Leadership Change in Canada Operations

Stellantis North America has announced that Jason Stoicevich will lead the Canadian operations, reporting to Mark Stewart, North America COO, effective immediately. Stoicevich first joined Stellantis in 2002 and has held a series of positions with increasing responsibility, including vice president – FIAT brand. He rejoined the company in 2018 as director of the California Business Center after three years in a related automotive role. In 2022, he was appointed director of the Southwest (Dallas) Business Center. He has a deep understanding of the automotive industry with a strong background in brand, sales, marketing, dealer network and service. 

In a related move, after 35 years of service, David Buckingham, current lead for operations in Canada, has announced his intention to retire at the end of May.  

Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA News. Send your items for consideration to editors@sema.org.

2023 Ultra4 King of the Hammers Results

The 2023 running of the Can-Am Hammers Championship, the UTV race of King Of The Hammers is in the books. Multi-time winner Kyle Chaney took the lead from Bryce Menzies shortly after lap one. From there, Chaney pulled out a big lead navigating through the rock trails with Phil Blurton and Dustin Jones in tow.  Once the group got deep into Sledge Hammer, Cole Clark in a single seat RZR and Blurton were was able to get around Jones. By this time, Chaney had built a 30-minute lead and was already through the rock sections and headed back to the last fast section towards the finish. At the end of the day, it was Chaney taking his third win in a row for Can-Am.

Here is the order as they came to the finish line of the 2023 Can-Am Hammers Championship:

• Kyle Chaney, Can-Am X3 (Pro Stock Turbo)-Yokohama Tires
• Phil Blurton, Can-Am X3 (Pro Mod)-BFG Tires
• Cole Clark, Polaris RZR XPT (Pro Mod)-Maxxis Tires
• Dustin Jones, Can-Am X3 (Pro Mod)-Maxxis Tires
• Hunter Miller, Can-Am X3(Pro Stock Turbo)-Maxxis Tires
• Travis Zollinger, Can-Am X3 (Pro Mod)-BFG Tires
• Cody Miller, Can-Am X3(Pro Stock Turbo)-Maxxis Tires
• Jay Shaw, Can-Am X3(Pro Mod)-Maxxis Tires
• Robert Parker, Can-Am X3(Pro Mod)-Maxxis Tires.
• Casey Currie, Polaris RZR Pro R (Open UTV)-Nitto Tires

Open UTV

• Casey Currie, Polaris RZR Pro R
• Shanon Campbell
• Micheal Lee
• Ronald Beck
• Trey Price
• Joe Gould

Pro Mod UTV

• Phil Blurton, Can-Am X3
• Cole Clark
• Dustin Jones
• Travis Zollinger
• Jay Shaw
• Robert Parker
• Terry Madden
• Cameron Steele
• Dennis Durmas
• Ronnie Anderson

Pro Stock N/A UTV

• Kyle Anderson, Yamaha RMAX 2 1000
• AJ Hoover

Pro Stock Turbo UTV

• Kyle Chaney, Can-Am X3
• Hunter Miller
• Cody Miller
• Brian Deegan
• David Dzida
• William Martin
• Luis Gonzale
• Bryan Suratt
• Jason Weller
• Ben Cahill

Sportsman Stock UTV

• Brian Tilton
• Hubert Rowland

Click here for complete results.

For more racing news, visit Performance Racing Industry’s (PRI) website.

The Jeep brand celebrated 20 years of the Wrangler Rubicon at the 2023 Chicago Auto Show with the Wrangler Rubicon 20th Anniversary editions, the most capable Wranglers yet.

Available on both the ’23 Wrangler Rubicon 4xe and ’23 Wrangler Rubicon 392, the Rubicon 20th Anniversary editions each deliver the Wrangler Rubicon’s go-anywhere capability.

“Twenty years ago, a small group of enthusiastic Jeep engineers affectionately known as the ‘Lunatic Fringe,’ with grit and determination and their personal credit cards, designed, engineered and developed the most capable Wrangler yet—the Jeep Wrangler Rubicon—and over-delivered on everyone’s expectations because they knew it was what Jeep customers wanted,” said Jim Morrison, senior vice president and head of Jeep brand North America. “Today, the Rubicon model represents about a quarter of overall Wrangler sales, with more than 700,000 sold worldwide, and include the electrified Rubicon 4xe, the best-selling and most capable PHEV in America. That same spirit of determination and ingenuity that led to the creation of the Wrangler Rubicon lives on in these new 20th anniversary special editions, which for the first time, bring available 37s to the Wrangler, providing unmatched capability.”

The limited run of ’23 Jeep Wrangler Rubicon 4xe 20th Anniversary and ’23 Wrangler Rubicon 392 20th Anniversary, available for order this month, are priced at a starting U.S. MSRP of $69,585 and $90,895, respectively (all prices exclude $1,795 destination charge). Production of the Rubicon 20th anniversary models is scheduled to begin at the Toledo (Ohio) Assembly Complex this quarter, with vehicles arriving in dealerships in Q2 of 2023.

The ’23 Jeep Wrangler Rubicon 4xe 20th Anniversary, based on the Rubicon 4xe model and powered by a 375hp 470-lb.-ft. plug-in hybrid (PHEV) powertrain, delivers 21 miles of all-electric range, 49 MPGe and a nearly silent off-road experience. The equipment list of the Wrangler Rubicon 4xe 20th Anniversary special edition includes:

• New interpretation of the Jeep brand seven-slot grille.
• 20th Anniversary hood decals in electric blue theme.
• 20th Anniversary swing gate plaque.
• 20th Anniversary shifter medallion.
• Triple hoop grille guard.
• Steel bumpers (winch-capable front)
• 33-in. BFGoodrich All-Terrain T/A KO2 tires
• 17x7.5-in. beadlock-capable wheels
• 83-piece tool kit with canvas bag
• Integrated front off-road camera
• Heavy-duty steel rock sliders
• Gorilla glass windshield
• Red-and-black leather seats
• Red leather-wrapped instrument panel bolster
• Auxiliary switches
• All-weather slush mats

The Wrangler Rubicon 392 20th Anniversary, based on the Rubicon 392 model and powered by a 470hp 470-lb.-ft. V8, accelerates from 0–60 mph in 4.5 seconds and through the quarter-mile in 13.0 seconds, making it the quickest, fastest and most powerful Wrangler. The Rubicon 392 20th Anniversary’s list of special-edition content includes:

• Xtreme Recon Package
• 35-in. BFGoodrich All-Terrain T/A KO2 tires
• 17x8-in. beadlock-capable wheels
• 4.56 rear axle ratio
• Hinge-gate reinforcement by Mopar
• Jack spacer by Mopar
• Tire relocation kit by Mopar
• Wheel flare extensions
• New interpretation of the iconic Jeep brand seven-slot grille
• 20th Anniversary hood decals in 392 bronze theme
• 20th Anniversary swing gate plaque
• 20th Anniversary shifter medallion
• Half-inch suspension lift
• On-board air compressor
• Triple hoop grille guard
• Steel bumpers (winch-capable front)
• 83-piece tool kit with canvas bag
• Heavy-duty steel rock sliders
• Integrated front off-road camera
• Gorilla glass windshield
• Red-and-black leather seats
• Red leather-wrapped instrument panel bolster
• All-weather slush mats
• Auxiliary switches

The Wrangler Rubicon 20th Anniversary special editions are available in nine exterior colors, including Earl, Firecracker Red, Punk’n, Hydro Blue, Sarge Green, Silver Zynith, Sting Gray, black and Bright White, with the Wrangler Rubicon 4xe 20th Anniversary also available in Granite Crystal.

Exclusive to the Rubicon 20th Anniversary editions and limited to just 150 units, an available Rubicon 20th Anniversary Level II upfit by American Expedition Vehicles (AEV) brings 37-in. tires to the Wrangler for the first time, taking the Wrangler Rubicon’s 4x4 capability to an even higher level. This package includes:

• 37-in. BFGoodrich All-Terrain T/A KO2 tires
• Warn VR EVO 10-S winch
• AEV 17-in. Savegre II wheels
• AEV 2.5-in. DualSport RT Suspension System with Bilstein 5100 shocks
• AEV 7000 Series off-road lights
• AEV EX front bumper
• AEV rear bumper
• AEV front skid plate
• AEV tire carrier
• AEV off-road jack base
• AEV ProCal SNAP module
• AEV vehicle build plaque
• AEV steering damper
• 4.56:1 axle ratio (4xe)
• Mopar performance wipers with integrated washer jets

The Rubicon 20th Anniversary Level II upfit by AEV carries an MSRP of $21,983 for the 20th Anniversary Wrangler Rubicon 4xe and $20,135 for the 20th Anniversary Wrangler Rubicon 392 (all prices exclude $995 upfit logistics charge).

For more information and specs, visit www.jeep.com.

SEMA-member Wayne Sipe, owner of Interstate Muffler in Staunton, Virginia, recently had an op-ed published in the Harrisonburg News-Record in Virginia advocating for the repeal of the state’s 2035 ICE engine ban.

Click here to read the op-ed.

The Virginia House of Delegates approved SEMA-supported legislation (H.B. 1378) to repeal the law tying the state to California’s motor-vehicle emissions standards. Under current law, sales of new gas- and diesel-powered vehicles will be banned starting in 2035. The bill now awaits consideration in the Virginia State Senate.

SEMA does not believe that the government—Virginia’s or California’s—should be choosing winners and losers in the automotive market. Virginians should decide what vehicles are best for them and their families.

Click here to tell Virginia lawmakers to repeal the internal combustion engine ban.

For more information, please contact Christian Robinson at christianr@sema.org.

  

By Ashley Reyes

To keep businesses in the restylers/accessory market up-to-date on programs and events available to their companies, the SEMA Professional Restylers Organization (PRO) is hosting a virtual general membership meeting, Tuesday, February 24, at 9:00 a.m. (PST).

General membership meetings are the ideal time to learn about what the council has planned for the year and get updated on programs available to help automotive restylers succeed in the marketplace. Participants will join members at large, connect with the select committee and tap into resources that address common challenges facing the restyling segment of the automotive aftermarket.

This is a can’t-miss event for those who want to expand their footprint in the restyling industry, as you’ll get to network, ask questions and learn how to maximize your PRO membership.

Click here for all the details and to RSVP so you don’t miss out.