Councils & Networks

TORA Feature Vehicle Program to Provide Unparalleled Exposure at SEMA Show

By Ashley Reyes

The SEMA Truck & Off-Road Alliance (TORA) is accepting applications for its 2023 SEMAFeatured Show Feature Vehicle Program and is looking for up to 10 unique builds to display in its TORA Feature Vehicle Trail display at the SEMA Show.

Available to TORA members as a membership benefit, the program enables manufacturers and builders to showcase their talents and expand their footprint beyond their SEMA Show booth. The TORA Trail is located outside of the Las Vegas Convention Center West Hall, where thousands of industry buyers pass by daily.

Submissions are being accepted in the areas of SUV, side-by-side, lifted truck, lowered truck, overland, off-road and CUV crossover. All selected participants will have their build voted on by Showgoers for the chance to win the TORA Best in Show award, which will be announced during the TORA Reception at the SEMA Show on Wednesday, November 1.

Applications are due August 23. The cost to participate is $1,500, with $500 of that donated to SEMA Cares, the fundraising arm of the association that supports a variety of children’s charities. Get your name out there as a builder; submit your application today. Not a TORA member? Apply here.