From the SEMA Washington, D.C., office

 

President Donald Trump issued a presidential proclamation on Monday, July 13, modifying Bears Ears National Monument in southeastern Utah and directing the Departments of the Interior and Agriculture to prepare a new transportation plan that "endeavors to maximize public access."

 

The proclamation also reduces the monument to approximately 121,096 acres divided between the Shash Jáa and Indian Creek units and establishes new management direction for the lands that remain within the monument.

 

For SEMA and ORBA, the significance of the proclamation is not limited to where the monument boundary is drawn. Of particular importance is how federal agencies are directed to manage roads, trails and public access within the remaining monument going forward.

 

"ORBA applauds President Trump's action today to give more Americans the opportunity to explore our nation's natural treasures by refining the use of Bears Ears National Monument," SEMA and ORBA said in a statement. "The natural beauty of this area is ideally suited for a new transportation plan that can maximize public access and create more ways for all people to utilize roads and trails for responsible motorized recreation."

 

The Antiquities Act and Why It Matters

 

The Antiquities Act of 1906 authorizes the president to establish national monuments on federally owned or controlled lands to protect historic landmarks, historic and prehistoric structures, and other objects of historic or scientific interest. The law also requires that the land reserved for a monument be confined to the "smallest area compatible" with the proper care and management of the objects being protected.

 

SEMA has previously supported review of large monument designations and legislation requiring congressional and affected-state approval for future designations. SEMA has also warned that monument designations and the land-management plans that follow can affect existing roads and trails used for motorized recreation. When President Biden restored the larger Bears Ears and Grand Staircase-Escalante boundaries in 2021, SEMA opposed the action and stated that it would monitor the resulting management plans to protect existing off-road access.

 

In 2024, SEMA and ORBA jointly reviewed the proposed Bears Ears Resource Management Plan and encouraged the OHV community to participate, citing proposals that could close substantial areas to off-highway vehicle use and restrict motorized access.

 

Transportation Planning Takes Center Stage

 

While much of the public discussion will focus on the monument's revised boundaries, the transportation provisions may prove equally significant for the off-road community.

 

The proclamation directs the Bureau of Land Management and U.S. Forest Service to prepare a new transportation plan that "endeavors to maximize public access" by designating roads and trails for motorized and non-motorized vehicle use and providing for appropriate maintenance.

 

Pending completion of that plan, the agencies may allow motorized and non-motorized use on roads and trails that were designated for such use immediately before the original 2016 Bears Ears proclamation. They may also maintain those roads and trails and designate additional roads and trails for motorized use, including routes that were not designated for motorized use before 2016.

 

The proclamation separately directs the agencies to consider the importance of maintaining and improving access for recreation and hunting when developing the monument's management plan. It also directs them to endeavor to authorize traditional land uses, including recreation and public access, to the greatest extent possible under applicable law and states that necessary restrictions must be narrowly tailored.

 

These provisions do not automatically reopen every road or trail, nor do they eliminate protections that apply to archaeological sites, Tribal cultural resources, wildlife habitat or other protected resources. The practical effect will depend on implementation through future BLM and Forest Service planning and route-designation decisions.

 

Why This News Matters to the SEMA Community

 

Federal transportation planning determines how the public experiences America's public lands. Decisions about road and trail designations affect recreation, hunting, camping, tourism, stewardship activities and access for surrounding communities.

 

For ORBA, SEMA and the broader off-road community, the proclamation represents a notable change in direction because it expressly identifies maximizing public access as an objective of transportation planning. It also recognizes the need to maintain recreation infrastructure and gives agencies flexibility to evaluate additional motorized route designations rather than limiting consideration to routes that were designated before the monument was created.

 

The proclamation also revises the monument advisory committee to include an outdoor recreation representative, specifically identifying commercial recreation providers or off-highway vehicle users among the eligible stakeholder groups. That provision creates an important opportunity for the motorized recreation community to participate in future management discussions.

 

Images courtesy of Shutterstock | Kabash and Ian Dewar Photography

 

From the SEMA Washington, D.C., office

 

President Donald Trump issued a presidential proclamation on Monday, July 13, modifying Bears Ears National Monument in southeastern Utah and directing the Departments of the Interior and Agriculture to prepare a new transportation plan that "endeavors to maximize public access."

 

The proclamation also reduces the monument to approximately 121,096 acres divided between the Shash Jáa and Indian Creek units and establishes new management direction for the lands that remain within the monument.

 

For SEMA and ORBA, the significance of the proclamation is not limited to where the monument boundary is drawn. Of particular importance is how federal agencies are directed to manage roads, trails and public access within the remaining monument going forward.

 

"ORBA applauds President Trump's action today to give more Americans the opportunity to explore our nation's natural treasures by refining the use of Bears Ears National Monument," SEMA and ORBA said in a statement. "The natural beauty of this area is ideally suited for a new transportation plan that can maximize public access and create more ways for all people to utilize roads and trails for responsible motorized recreation."

 

The Antiquities Act and Why It Matters

 

The Antiquities Act of 1906 authorizes the president to establish national monuments on federally owned or controlled lands to protect historic landmarks, historic and prehistoric structures, and other objects of historic or scientific interest. The law also requires that the land reserved for a monument be confined to the "smallest area compatible" with the proper care and management of the objects being protected.

 

SEMA has previously supported review of large monument designations and legislation requiring congressional and affected-state approval for future designations. SEMA has also warned that monument designations and the land-management plans that follow can affect existing roads and trails used for motorized recreation. When President Biden restored the larger Bears Ears and Grand Staircase-Escalante boundaries in 2021, SEMA opposed the action and stated that it would monitor the resulting management plans to protect existing off-road access.

 

In 2024, SEMA and ORBA jointly reviewed the proposed Bears Ears Resource Management Plan and encouraged the OHV community to participate, citing proposals that could close substantial areas to off-highway vehicle use and restrict motorized access.

 

Transportation Planning Takes Center Stage

 

While much of the public discussion will focus on the monument's revised boundaries, the transportation provisions may prove equally significant for the off-road community.

 

The proclamation directs the Bureau of Land Management and U.S. Forest Service to prepare a new transportation plan that "endeavors to maximize public access" by designating roads and trails for motorized and non-motorized vehicle use and providing for appropriate maintenance.

 

Pending completion of that plan, the agencies may allow motorized and non-motorized use on roads and trails that were designated for such use immediately before the original 2016 Bears Ears proclamation. They may also maintain those roads and trails and designate additional roads and trails for motorized use, including routes that were not designated for motorized use before 2016.

 

The proclamation separately directs the agencies to consider the importance of maintaining and improving access for recreation and hunting when developing the monument's management plan. It also directs them to endeavor to authorize traditional land uses, including recreation and public access, to the greatest extent possible under applicable law and states that necessary restrictions must be narrowly tailored.

 

These provisions do not automatically reopen every road or trail, nor do they eliminate protections that apply to archaeological sites, Tribal cultural resources, wildlife habitat or other protected resources. The practical effect will depend on implementation through future BLM and Forest Service planning and route-designation decisions.

 

Why This News Matters to the SEMA Community

 

Federal transportation planning determines how the public experiences America's public lands. Decisions about road and trail designations affect recreation, hunting, camping, tourism, stewardship activities and access for surrounding communities.

 

For ORBA, SEMA and the broader off-road community, the proclamation represents a notable change in direction because it expressly identifies maximizing public access as an objective of transportation planning. It also recognizes the need to maintain recreation infrastructure and gives agencies flexibility to evaluate additional motorized route designations rather than limiting consideration to routes that were designated before the monument was created.

 

The proclamation also revises the monument advisory committee to include an outdoor recreation representative, specifically identifying commercial recreation providers or off-highway vehicle users among the eligible stakeholder groups. That provision creates an important opportunity for the motorized recreation community to participate in future management discussions.

 

Images courtesy of Shutterstock | Kabash and Ian Dewar Photography

 

By Ashley Reyes

 

Time is running out for automotive aftermarket companies to secure their place in one of the most spirited traditions of the SEMA Leaders & Legends Gala. The Industry Cup Challenge, returning Friday, July 24, in Newport Beach, California, is approaching fast, and this is the final call to join.

 

The Industry Cup Challenge brings SEMA members together for an evening of high‑energy pinewood derby racing, industry camaraderie and meaningful charitable impact. Every sponsored car helps fuel the mission of SEMA Cares and its partner charities: the Austin Hatcher Foundation, Childhelp and Victory Junction.

 

A Beloved Tradition

 

The Industry Cup Challenge features five divisions: warehouse distributors, manufacturers, media, sales rep agencies and service providers. Each division will compete for the top spot in its category with the winning companies going on to represent that division in an all-out industry race and to be crowned the Industry Cup Challenge champion.

 

The winning company's name will be engraved on the Industry Cup Challenge trophy alongside past champions in a Stanley Cup-style tradition. The winner will hold the trophy for one year before returning it to defend their title at the next Gala.

 

Racing for a Cause 

 

 

SEMA Cares provides a platform for association members to make a collective, positive impact beyond the automotive community. Through the Industry Cup Challenge, SEMA Cares provides critical resources, care and life-changing experiences for children and families navigating pediatric cancer, abuse recovery and serious medical conditions.

 

Secure Your Spot on the Starting Line  

 

Ready to rally your team, connect with fellow industry members and make a difference that will have a lasting impact? Sponsor a pinewood derby car.

 

Sponsorships are $1,000 per company, and all races are officiated by SEMA Cares volunteers.

 

Can't attend the Gala in person? No problem. A SEMA Cares volunteer will race your company's pinewood derby car on your behalf, keeping you in the competition no matter where you are.

 

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To purchase tickets for the 2026 SEMA Leaders & Legends Gala, the annual celebration honoring SEMA Hall of Fame inductees and recognizing incoming and outgoing members of the SEMA Board of Directors, visit www.sema.org/gala.

By Ashley Reyes

 

The SEMA Businesswomen's Network (SBN) has named Gwen Hawver, CEO and founder of Vision Interface, as the network's newest #SheIsSEMA spotlight member.

Get to know Hawver in her interview with SEMA News below. 

 

SEMA News: How long have you been in the industry?  

Gwen Hawver: We are celebrating 20 years of business! I have been involved in SEMA since 2011. We started with my husband racing our '99 F250 in the diesel drags for fun, then sharing marketing tips in the forums that were popular back then (before Facebook changed the rules and killed the forums). Our focus was on helping the aftermarket diesel industry grow online. We helped companies grow in their online sales using "cloud cover strategies."

 

SEMA: What does your job entail?  

GH: A little bit of everything. I enjoy strategizing with clients, working within their budget to help them get their message out and heard within their given industry. I also enjoy training people to understand what marketing entails, and how the rules have not changed for over 250 years, but the tools and methods are constantly changing.

 

SEMA: Being a woman in the industry, what have been your biggest challenges and accomplishments?

GH: The biggest challenge was establishing trust. We had to demonstrate that we knew our stuff. It took time for us to show what we can do for our ideal clients, but one diesel aftermarket reseller took that chance, and we were able to take him from $2,000 a month to $6,000 a month in online sales.

 

SEMA: What are three qualities that got you to where you are today? 

GH: Persistence, honesty and determination. I was determined to make things work; I stayed on top of the current changes through the algorithm updates and changes designed to wipe out SEO tactics. I learned that marketing rules don't change even when the tools and way people search are constantly changing. When I do make mistakes, I am upfront and honest about them and work to fix them.   

 

SEMA: Who are your role models or mentors in the industry? 

GH: My main mentors were not in the automotive industry, but in marketing and business. We entered the automotive market starting with fun (diesel drags) and friends. My search for a mentor started out looking for up-to-date marketing training, so I could help clients that I helped get into business, stay in business. Back in 2009, I was watching Ryan Deiss and he was hosting the "Godfather of SEO" webinar. That is when we met John Limbocker, a serial entrepreneur who was offering an SEO training program, which we jumped on, and have been working with him ever since.

 

SEMA: What is the best career advice you have received? 

GH: Take the time to work on your business, not just in your business.

 

SEMA: Have you always wanted to work in the automotive industry? What keeps you here? 

GH: Honestly, I had no intentions of working in the automotive industry until about 2010, when my husband and I started getting involved in racing for fun in the diesel drags with my '99 F250. That activity connected us with some cool people who were business owners––often mechanic shops and aftermarket parts resellers who were looking at expanding their reach in the diesel world. We had the skills and tools that could help. What keeps us here is the people. SEMA, especially the SBN, has been a great place to connect and be encouraged, working alongside other women in the automotive world.

 

SEMA: Who was the most influential person on your career/goals? 

GH: I love to get out and spend time with my horses. I originally got the F250 for hauling them around and still use it for that purpose. I am also a homeschool and 4H mom and am regularly found participating in various activities.

 

Fill out a #SheIsSEMA spotlight form to submit a self-nomination or nominate a colleague and highlight how you or she is contributing to the specialty-equipment industry. Selected candidates are automatically eligible to be considered for SBN's #SheIsSEMA Woman of the Year award, featured on SBN's social media, SEMA News and recognized on the sema.org/she-is-sema website. 

By SEMA News Editors

 

 

Every business investment comes down to one question: What's the return? For automotive aftermarket companies, the 2026 SEMA Show, November 3-6 in Las Vegas, offers a unique opportunity to discover new products, build strategic relationships and gain insights that can influence business decisions long after Show week ends.

 

Ready to register? Get started.

 

If you're trying to convince your boss to approve the trip, start by forwarding them this article.

 

The SEMA Show is where the automotive aftermarket gathers to see the latest innovations and preview what's coming down the line. Tens of thousands of industry professionals come together to explore all the opportunities that help drive growth throughout the year.

 

If your company is evaluating whether attending or sending employees to attend the 2026 SEMA Show is worth the investment, here are six reasons the answer is a resounding yes.

 

1. Discover the Products and Trends Shaping the Industry

 

The SEMA Show puts the latest automotive aftermarket innovations from across 14 dedicated categories across the SEMA Show campus:

 

• West Hall: Powersports/SxS & Lifestyle; Restyling and Car Care Accessories; Trucks, SUVs and Off-Road.
• North Hall: Restyling & Trucks; Business Services; Mobile Electronics & Technology.
• Central Hall: Racing & Performance; Hot Rod Alley; Restoration Marketplace.
• South Hall Upper: Collision Repair & Refinish; Tools & Equipment.
• South Hall Lower: The Global Tire Expo powered by TIA; Wheels & Accessories; and Collision & Tools.

 

Even better, the New Products Showcase––located in South Hall Lower––remains one of the most efficient ways to discover what's new across the industry. Exhibitors' recently introduced products are on display in one convenient location to help attendees identify new opportunities, compare solutions and build a more informed purchasing strategy.

 

For businesses that want to stay competitive, there's no substitute for walking the Show floor or the Showcase, holding new products in your hands and conducting face-to-face business with the real people behind the innovations.

 

2. Gain Practical Takeaways Through SEMA Show Education

 

The industry's challenges and solutions are evolving rapidly, and that's exactly why the SEMA Show education program exists: to help professionals stay ahead.

 

Educational sessions, with both free and paid options, provide insights on business growth, emerging technologies, leadership, sales, marketing, workforce development and more. Whether you're a business owner, manager or team member, SEMA Show education will let you return with ideas that can be applied to your company immediately. 

 

Also included is the SEMA Collision Repair Stage, featuring category experts and a round-the-clock schedule of sessions. 

 

3. Build Relationships That Create Opportunities

 

The SEMA Show has always been about real connections.

 

Over the course of four days, attendees network with manufacturers, suppliers, retailers, media members, builders and industry leaders from around the world. From formal receptions to spontaneous conversations in a Show booth, the relationships formed during Show week often lead to new partnerships, business opportunities and long-term professional growth.

 

4. Experience the Industry's Biggest Attractions and Activations

 

The 2026 SEMA Show features some of the most recognizable experiences in the automotive aftermarket, including:

• Show-stopping builds and vehicles
• SEMA Battle of the Builders presented by Mothers Polish
• SEMA Industry Honors
• SEMA Kickoff Breakfast
• FutureTech Studio
• New Products Showcase
• Toyo Tires Treadpass
• SEMA Live
• Larry Chen's official SEMA Show artwork and displays
• Art Walk
• PRO Cup Challenge
• Global Tire Expo-Powered by TIA
• More activations announced soon!

 

These attractions offer attendees an up-close look at industry innovation, craftsmanship and future trends while creating valuable opportunities for learning and action-spurring inspiration.

 

5. Attend Exclusive Events That Bring the Industry Together

 

Beyond the Show floor, attendees can participate in marquee events that celebrate and strengthen the automotive aftermarket community.

 

Confirmed events this year include the traditional SEMA Show Kickoff Breakfast to open Show week, the SEMA Industry Honors awards ceremony at Fontainebleau Las Vegas, and the legendary SEMA Cruise featuring a parade of the world's most unique and innovative vehicles as they roll out of the SEMA Show floor.

 

The fan-favorite SEMA Fest also returns in 2026. Showgoers can close out their Show week with a celebration of music, motorsports and car culture on Friday, November 6, on the SEMA Show campus (tickets required for purchase).

 

6. Be Part of the Industry's Biggest Week of the Year

 

Industry insiders know that the SEMA Show is way bigger than the average trade show––for four days, SEMA is the center of the automotive aftermarket universe.

 

From the energy of the Show floor to dozens of activations and events, there are countless opportunities to learn, connect and see firsthand where the industry is headed.

 

The conversations, product discoveries and business relationships developed during Show week create value that lasts long after attendees return home.

 

Ready to Make Your Case?

Whether you're a business owner evaluating the investment or an employee seeking approval to attend, the 2026 SEMA Show offers opportunities that can help drive growth, spark new ideas and strengthen industry relationships. Share this article with your company's decision-makers and start planning your trip to Las Vegas. 

 

Opportunities to discover new products, build relationships and gain industry insights happen every day. Opportunities to experience the entire automotive aftermarket in one place happen only once a year.

 

Need to learn more? Browse the SEMA Show website.

 

Ready to register? Get started.

 

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com.

 

SEMA Fest has been confirmed for Friday, November 6, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.   

 

From SEMA Market Research

 

Even with the conflict in the Gulf and Strait of Hormuz not entirely settled, the markets positively reacted to the reopening of shipping routes. Crude oil prices dropped to roughly $70 per barrel after hitting a peak of more than $100 in April and May. The $70 price point nearly brings the cost of crude down to the pre-conflict $65 range. Hundreds of ships have passed through the Strait since the cease-fire agreement: While it will take time to get supply chains stocked, the resumption of the supply of oil and other goods should ease price and supply pressure. 

 

In May, the Consumer Price Index rose to 4.2%, largely driven by a 23.5% increase in energy costs, most notably a 40.5% surge in gas prices, while other categories remained constant. With crude oil dropping, gas prices are following suit, with the national average for regular gasoline down nearly $.60 per gallon from a month ago. Gas prices are one of the most visible signs of inflation, so falling prices ease the minds of consumers.  

 

With inflation somewhat elevated, the Fed kept the federal funds rate unchanged at 3.50%-3.75% in June 2026, as expected. The current rate is significantly lower than it was in 2025, which may enable consumers to refinance auto loans at lower rates. Fed governors seem to be split on whether there should be additional cuts or possible rate hikes later in the year. So far, these interest rates have not shown a negative impact on employment. 

 

The unemployment rate held steady in May at 4.3%, while the economy gained 172,000 jobs. The employment market has stayed very stable with an unemployment rate between 4.3%-4.5% over the last year. The Federal Reserve Bank of Philadelphia Survey of Professional Forecasters predicts the unemployment rate to remain steady with an average between 4.4%-4.5% over the next few quarters. The stable job market should keep consumers confident in their ability to spend through the remainder of the year. 

 

The economy continues to grow, and the U.S. Bureau of Economic Analysis reported that real GDP increased at an annual rate of 2.1% in Q1 2026. This growth is significantly higher than the 0.5% rate reported in Q4 2025. Consumers are better off, with personal income increasing $181.6 billion (0.7% at a monthly rate) in May. Spending was up by 0.7% with an added $156.1 billion pumped into the economy. Motor vehicle and parts spending was up by $5.4 billion in May. Total consumer spending reached $22 trillion in May and has shown no signs of slowing down. The Federal Reserve Bank of Philadelphia Survey of Professional Forecasters predicts real GDP to expand 2.2% in 2026. 

 

While there continues to be uncertainty globally, key indicators of the U.S. economy such as employment, income and spending remain strong. As shipping returns to normal and supply chains catch up, the expectation is that it will relieve some pricing pressures across the market. As gas prices decline and job security remains strong, consumers are likely to stay confident in their spending, continuing to support GDP growth and activity in our market. 

 

The new "2026 SEMA Market Report" was just released and shows that the U.S. specialty-equipment industry remained strong through 2025.  The overall accessory and performance parts market grew about 1% to a new high of $52.92 billion in retail sales. While passenger cars continue to be solid targets for accessorizing, light trucks have become the major sector within automotive and the aftermarket. Pickup modifications account for 30% of the market, as they are such a great platform for off-road, utility and performance upgrades.   

 

For the latest on the size and scope of the specialty-equipment market, download the just released "2026 SEMA Market Report." SEMA members can download the report for free at www.sema.org/research 

 

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We need your help! Your participation in our State of the Industry Survey helps us continue to report on changes and trends in our market.  

 

By SEMA News Editors

 

2026 PRI Show Registration Opens July 21

 

The road to the 2026 PRI Show––December 10-12, Indianapolis––is now more direct.

 

Badge registration opens on Tuesday, July 21, and it's now easier than ever to attend for qualified industry members.

 

With the new Direct-to-Badge registration process, qualified motorsports professionals can purchase their badge for the trade-only PRI Show directly without a PRI membership. No separate membership is required before registering or attending the 2026 PRI Show.

 

Mark your calendars for Tuesday, July 21, to take advantage of the simplified new registration process and secure your badge––at the lowest possible price––to join more than 40,000 other motorsports professionals and 1,000-plus exhibitors for three days of engagement, collaboration and innovation.

 

Why Attend?

 

This year's Show at the Indiana Convention Center and Lucas Oil Stadium in downtown Indianapolis promises an exciting mix of new experiences and returning favorites, all designed to deliver maximum value for the racing industry's leading professionals.

 

More than 1,000 exhibitors will be showcasing their latest motorsports products and innovations, giving attendees direct access to the brands actively innovating and investing in new technologies, competitive advantage and business expansion.

 

Want to know which brands will be in attendance? The 2026 PRI Show floorplan is already online.

 

But the thousands of parts and products on the Show floor are just a part of what makes the PRI Show a can't-miss event for motorsports professionals. Gearing up to be one of the biggest and most impactful PRI Shows yet, the three-day trade-only event will also offer world-class networking and educational opportunities, plus exclusive Show features you can't find anywhere else.

 

Among the major highlights for the 2026 PRI Show include:

 

• T.O.P.S. (Tracks, Operators, Promotions and Sanctions) HQ: This newer Show feature has grown exponentially throughout recent years. T.O.P.S. is the headquarters, meeting spot and take-a-break room for track and sanction officials, management, staff and officials.
   
• Motorsports Engineering Symposium: Bringing together engineers, designers and technical leaders from across the racing industry, this new Show feature is a focused program dedicated to advancing performance, innovation and applied engineering in motorsports. The symposium will provide a forum for sharing technical knowledge, exploring emerging technologies and highlighting the engineering breakthroughs shaping the future of racing.
   
• Machinery Row: Located in the Yellow Hall, this cornerstone of the PRI Show features cutting-edge CNC machining centers, welding and fabrication tools, dynamometers, engine building tech and more--all wired for live side-by-side demonstrations.
   
• Indoor Trailer Exhibit Area: Located on the Lucas Oil Stadium field, the trailer exhibit returns with dedicated display space for the latest haulers, motorhomes, toterhomes and race transporters.
   
• Media Center: Full-service press support for credentialed media, including interview rooms and workspaces. 

 

Don't miss your chance to be part of the world's largest gathering of motorsports professionals. For more information on attending the 2026 PRI Show, visit performanceracing.com/trade-show/attend.

 

 

Mid-Cycle Facelift Coming for the Hyundai Santa Fe

 

The Hyundai Santa Fe caused quite a stir when Hyundai unveiled the fifth generation in 2023 for the '24 model year. Its blocky aesthetic was a massive departure from its predecessor, but while its design was intended to carve out a distinct identity, many people view it as polarizing.

 

Both the front and rear ends have their critics. Now, spy photos from high-altitude testing reveal a remarkably thorough mid-cycle refresh that addresses market feedback. On closer inspection, Hyundai is aligning the Santa Fe with the design language introduced by the second-generation Nexo in 2025.

 

Because of the high altitude, test drivers overseeing the pictured vehicle were forced to pull back the heavy camouflage to ensure sufficient air intake and cooling performance. This exposure has given us the best look yet at the facelifted model, which is expected to launch for the '28 model year.

 

Abandoning the Land Rover-esque fascia of the pre-facelift model in favor of a new design language, the Santa Fe is embracing the Art of Steel design philosophy with a split-headlight setup in which the main lamps sit lower on the bumper. The headlights are flanked by vertical daytime running lights that emphasize width, creating a sleeker lighting signature.

 

Hyundai moved away from the outgoing chunky grille in favor of a more premium layout that appears to integrate more cleanly with the rest of the front end. The entire lower portion of the bumper has also been reshaped to align with the Art of Steel design philosophy.

 

The sides benefit from smoother horizontal moldings that minimize visual bulk, another sign that Hyundai is moving away from the current Land Rover-inspired styling. Around back, the low-mounted taillight configuration has been replaced by vertical clusters connected by a full-width light bar. This change also results in a relocated license plate housing.

 

The decision to make such a comprehensive redesign just a few years into the fifth generation's life cycle highlights the high stakes of the segment. While sales initially received a boost from customers drawn to bold geometric themes, overall market reception leveled off in 2025. Rivals also maintained broader appeal through less divisive styling.

 

Inside, the cabin will also receive updates, including the adoption of Pleos Connect infotainment from the redesigned Elantra. Beyond the styling and in-vehicle technology updates, Hyundai is also using this refresh to implement a mechanical improvement.

 

Already confirmed by South Korea's largest automaker, the Santa Fe equipped with the 2.5L turbocharged inline-four will replace the dual-clutch transmission with a torque-converter automatic. The change comes in response to numerous complaints about low-speed jerkiness and clunky shifting. The hybrid Santa Fe will continue using a six-speed automatic, while the non-hybrid models will retain an eight-speed automatic.

 

Second Time: Another Update for the Skoda Octavia

 

With its all-electric successor delayed until 2029 or 2030, Skoda is giving its best-selling model, the Octavia, a second facelift. Our spies caught a camouflaged prototype testing in the Austrian Alps.

 

Despite the swirly camouflage, a new 3D grille is visible up front, along with new internal graphics for the headlights. A redesigned bumper completes the updates at the front. At the rear, the bumper and taillights will receive minor cosmetic revisions.

 

Not much will change under the hood, but the interior may receive updated materials and improved connectivity. Expect the second facelift for the Skoda Octavia to debut in early 2027.

 

Story and photos by Andreas Conradt, Automedia

By SEMA News Editors

 

Off-Road Motorsports Hall of Fame Announces Class of 2026

 

The Off-Road Motorsports Hall of Fame (ORMHOF) has announced its Hall of Fame Class of 2026. 

 

The 2026 class of inductees includes: Tom Allen, Dominic Clark, Jessi Combs, Kenny Freeman, Jeff Geiser & Rick Geiser, Ricky Johnson and Jerry McDonald. 

 

The ORMHOF received forty-seven nomination packets for individuals to be considered for the Class of 2026, according to the organization. A committee of off-road industry professionals was convened to evaluate and review the submissions, and the eight nominees who received votes from a minimum of two-thirds of the committee members were submitted to the ORMHOF board of directors for ratification. 

 

Read a short biography of each inductee, provided by the ORMHOF. 

 

Tom Allen – Industry 

For more than 40 years, Tom Allen has been a driving force in off-road steering innovation. Inspired by a passion for racing that began in childhood, he founded PSC Motorsports and pioneered Cylinder Assist steering systems, helping establish them as the industry standard for rock crawling, desert racing and recreational off-road vehicles. Through continuous innovation, including the DDS (Dynamic Damping Stabilizer System), Allen's work has improved vehicle performance, control and reliability while influencing steering technology used around the world. His vision, technical expertise, and commitment to advancing the sport have left a lasting mark on the off-road industry and secured his recognition among the 2026 inductees of the Off-Road Motorsports Hall of Fame. 

 

Dominic Clark – Influencer 

Born in Reno, Nevada, and raised in Las Vegas, Dominic Clark has spent more than 50 years shaping the sport of off-road racing through media relations, public relations and event operations. Beginning at the Mint 400 in 1982, he became a driving force behind HDRA and SCORE International, where he has served for more than four decades, most recently as SCORE Historian. Clark also created the SCORE World Desert Championship name and the organization's iconic tagline, "World's Foremost Desert Racing Organization." His lifelong dedication to preserving and promoting the sport has earned him a place in the Off-Road Motorsports Hall of Fame Class of 2026. 

 

Jessi Combs – Industry Pioneer 

Jessi Combs redefined what's possible in the off-road industry. A champion racer, skilled fabricator, television host and Guinness World Record holder, Combs earned the respect of competitors and fans alike through her relentless work ethic, technical expertise and fearless determination. Combs represents the difference between someone who is successful in an industry and someone who helps define what that industry means during a certain era. From competing in some of the world's toughest off-road races to advancing the sport through media and advocacy, Combs consistently pushed the boundaries of what was possible while inspiring others to do the same. 

 

Kenny Freeman – Industry Pioneer 

A Las Vegas native with more than 55 years in off-road racing, Kenny Freeman has carried on a family legacy that began with his first SNORE 250 in 1969. Starting as a racer in 1972, he went on to earn two SNORE overall championships while his family also celebrated multiple championships across the sport. His passion for racing led him into leadership roles with SNORE, serving as president eight times and race director five times, where he helped grow the organization and expand participation. Through decades of racing, promoting, and supporting the off-road community, Freeman's dedication and lifelong commitment to the sport have made a lasting impact on SNORE and desert racing. 

 

Jeff Geiser & Rick Geiser  

Rick and Jeff Geiser, founders of Geiser Brothers Design & Development, have spent more than three decades redefining modern off-road racing through innovation, craftsmanship, and a passion for competition. After building their skills alongside industry legends, the brothers founded Geiser Bros in 1995, creating race-winning chassis that have become the benchmark in Trophy Truck competition worldwide. From pioneering advanced four-wheel-drive and twin-engine Trophy Truck designs to providing complete race support for teams and privateers, Rick and Jeff have helped elevate the sport at every level. Their dedication, technical expertise, and commitment to the off-road community have earned them a place in the Off-Road Motorsports Hall of Fame Class of 2026. 

 

Ricky Johnson 

"Throughout his storied two- and four-wheel racing career, Ricky Johnson has presented solid proof he was born to race and destined for greatness," said Scott Cox. 

 

With seven AMA Championships, wins and championships across many disciplines including Pro2, Pro4, Frozen Rush, and Stadium Trucks, plus 16 consecutive wins with Gus Vildosola, Johnson has made his mark on off-road racing. A family man dedicated to sharing the sport with many, Johnson parlayed his career behind the wheel to a career in front of the camera. As a television commentator, he has educated and inspired generations of fans, bringing insight, passion and credibility to the broadcast booth. Add to that 20-plus years teaching off-road driving and racing skills to racers and special forces military, RJ has more than earned his spot in the ORMHOF Class of 2026, says the ORMHOF.

 

Jerry McDonald 

Joe MacPherson's name was on the Team, but Jerry McDonald was the force behind it, the quiet assassin executing the greatness. In many ways, Jerry’s remarkable career stands in quiet contrast to a sport defined by noise, excess, and larger-than-life personas. 

 

In terms of racing, Jerry's Team MacPherson Motorsports set the gold standard in professionalism and overall success, says the ORMHOF. It was a true factory effort, one that impacted those directly involved with the team and those wanting to emulate their commitment to excellence. For 16 years, MacPherson Motorsports had a true factory partnership with GM Motorsports. McDonald ran the whole thing––managing, fabricating, team development and engineering. 

 

"While Jerry wasn’t an engineer by education, he was, in fact, something much more difficult to find––a talented fabricator and designer that learned by using his mind and his hands," said the legendary Herb Fishel. 

 

The ORMHOF Class of 2026 will be celebrated at the Off-Road Motorsports Hall of Fame Induction and Awards Gala on Sunday, November 1, at the South Point Hotel Casino & Spa in Las Vegas, Nevada.  

 

For more information, visit ormhof.org. 

 

How Are You Celebrating Collector Car Appreciation Day this Weekend? 

 

Collector Car Appreciation Day, this year, Friday, July 10, 2026, is an annual celebration of automotive heritage and the enthusiasts who keep it alive.

 

Some ways to celebrate:

• Drive your classic car and take it for a cruise or scenic drive. 
• Attend local car shows, cruises, or cars and coffee meetups and enjoy some incredible vehicles.
• Visit automotive museums to see vintage and heritage collections. 
• Host or join a meet-up such as a local car club for a group display or convoy. 
• Work on a restoration project and dedicate the weekend to finishing a long-term build. 
• Support young enthusiasts and bring your kids or young family members along to inspire the next generation.  

 

Whichever way you participate, the Collector Car Appreciation Day is the perfect excuse to celebrate the vehicles of eras past that continue to inspire us today, like this '57 Chevrolet Bel Air 210 built and owned by Richard Ruel. 

 

After purchasing this classic in 2023, Ruel and his wife set off on the ultimate bucket-list adventure: driving the entirety of Route 66 from Chicago to Santa Monica. Over three weeks, they explored iconic roadside attractions, small-town landmarks and unforgettable stretches of America’s most famous highway. 

 

 

The Bel Air, powered by a 350 ZZ crate engine and riding on an Art Morrison chassis, turned heads everywhere it went. Adding to the nostalgia, Ruel's wife packed 27 vintage-inspired dresses and wore a different 1950s-style outfit each day of the journey. 

 

Let the Ruel family's Route 66 adventure serve as inspiration for enthusiasts everywhere to get out, hit the road and create memories of your own!

 

Pennzoil Launches 'The Cars That Drive Us' Series for Collector Car Appreciation Day

 

In celebration of the upcoming Collector Car Appreciation Day on Friday, July 10, Pennzoil launched "The Cars That Drive Us," a new content series celebrating the vehicles that leave a lasting impact on the enthusiasts who keep them going.

 

The multi-part content series features automotive personalities and Pennzoil ambassadors sharing the vehicles that mean the most to them, from cherished classics and dream cars to race cars, family heirlooms and lifelong passion projects.

 

Featured participants include three-time NASCAR Cup Series Champion Joey Logano, Hennessey Performance CEO and Founder John Hennessey, RTR Vehicles Founder Ultra4 Off-Road and two-time Formula Drift Champion Vaughn Gittin Jr., Formula DRIFT Champion Chelsea DeNofa, internationally recognized GT-R Expert Brian Jannusch and Automotive Influencer Vin Anatra, each offering a personal look at the vehicles that have shaped their automotive journeys and why those cars continue to hold a special place in their lives.

 

"Every enthusiast has a car that means more than simply getting from point A to point B; it's connected to memories, milestones and a passion for driving," said Pennzoil Brand Manager Amanda Luce. "Some cars become part of our personal history. They remind us of where we've been, who we've shared them with and the experiences we've created along the way. 'The Cars That Drive Us' celebrates those cars and the enthusiasts who continue to invest their time and care in keeping them on the road. It's a reflection of Pennzoil's belief that the cars that mean the most are worth caring for."

 

The series kicked off with Joey Logano, who reflects on the '24 Ford Model T that holds a special place in his garage.

 

Pennzoil's partner Bring a Trailer (BaT), the leading online collector car auction platform, is supporting the series by amplifying content across its channels, helping connect enthusiasts through the stories, memories and passion that define car culture.

 

"At Bring a Trailer, every day we see that the vehicles enthusiasts value most aren't always the rarest or the highest priced, they're the ones with the most meaningful stories behind them," said Randy Nonnenberg, co-founder and president of Bring a Trailer. "The Cars That Drive Us captures something that resonates deeply throughout the enthusiast community: the idea that certain vehicles become part of our lives and our identities."

 

New installments of "The Cars That Drive Us" will be published daily through July 10 on pennzoil.com/latest/cars-that-drive-us.

 

By Ashley Reyes

 

The SEMA Future Leaders Network (FLN) has named Patrick Philpott, communications lead at ProCharger Superchargers, as the network's newest spotlight member. 

 

Get to know Philpott in his interview with SEMA News below. 

 

SEMA News: What is the best advice you have ever received? 

Patrick Philpott: Never give up. It may sound simple––or even cliché––but it's a principle that has guided me both professionally and personally. In today's social-media landscape, where instant gratification is the norm, it's easy to feel discouraged when something doesn't go as planned. However, the most impactful and inspiring individuals I've encountered are those who remain resilient, adapt and continue pushing forward regardless of setbacks.

 

SN: What keeps you in the industry? 

PP: To put it simply, this is who I am. I'm a gearhead––a true horsepower connoisseur––and I couldn't walk away from cars or this industry. I can't imagine a life where the sound of a hot rod ripping by doesn't turn my head, where the chop of a cam doesn't put a smile on my face or where the smell of race fuel at the track isn't part of the experience. This isn't just a passion––it's a way of life for my family and me.

 

SN: Where can you be found on Saturday? 

PP: Whether it's at the track, the car wash or Cars & Coffee, you'll likely find me around some form of car event––and if not, there's a good chance I'm in the garage.

 

SN: How do you prepare for an important meeting? 

PP: I prepare for important meetings by doing my "homework" ahead of time. If it's a topic I'm not deeply familiar with, I make sure to research and get up to speed so I can contribute to a strong, informed conversation. I also create notes or a clear plan depending on the meeting. If I'm not leading or presenting, I focus on taking thorough notes and sharing them with the team––both to ensure nothing is missed and to keep everyone aligned.

 

SN: If you could go to lunch with an industry leader, living or dead, who would it be? 

PP: Larry Chen is a content creator and photographer I've looked up to since high school, when I first discovered his work. It would be a tremendous honor to sit down with him––hearing his stories, gaining his perspective and learning how I can continue to stay unique in my own content creation.

 

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