This 16-page comprehensive brochure was dropped in the mail earlier this week to 40,000 2010 SEMA Show key buyer prospects.

Continuing with this year’s attendee marketing campaign of “SEMA Show: Behind Your Business 100%” and the association’s efforts to market all the way up until Show time, a 16-page comprehensive brochure dropped in the mail earlier this week to 40,000 buyers. Inside, the prospective buyers will find detailed information on the largest specialty-equipment trade show on the planet and why attending the Show is “100% worth it.”

Each section of the Show is profiled with a sample of its exhibitor educational offerings and images of what they can expect to see in terms of new products and accessorized display vehicles, all meant to reinforce that attending is the best investment a buyer can make. Also included is the entire listing of more than 70 education sessions and the unbeatable value to be had in Las Vegas, from hotel and airfare deals to airport shuttles, monorail passes and car-rental discounts.

This direct-mail campaign is just one small portion of the comprehensive buyer marketing campaign. This includes print and online ads in 115 titles, a 30,000-lead phone outreach effort with the Las Vegas Convention and Visitors Authority, targeted e-mails beginning as soon as registration opened on April 5, SEMA News and SEMA eNews articles, public relations communications and social media campaigns on MySEMA, Facebook, twitter and LinkedIn.

For more information on all things SEMA Show, visit www.SEMAShow.com.

This 16-page comprehensive brochure was dropped in the mail earlier this week to 40,000 2010 SEMA Show key buyer prospects.

Continuing with this year’s attendee marketing campaign of “SEMA Show: Behind Your Business 100%” and the association’s efforts to market all the way up until Show time, a 16-page comprehensive brochure dropped in the mail earlier this week to 40,000 buyers. Inside, the prospective buyers will find detailed information on the largest specialty-equipment trade show on the planet and why attending the Show is “100% worth it.”

Each section of the Show is profiled with a sample of its exhibitor educational offerings and images of what they can expect to see in terms of new products and accessorized display vehicles, all meant to reinforce that attending is the best investment a buyer can make. Also included is the entire listing of more than 70 education sessions and the unbeatable value to be had in Las Vegas, from hotel and airfare deals to airport shuttles, monorail passes and car-rental discounts.

This direct-mail campaign is just one small portion of the comprehensive buyer marketing campaign. This includes print and online ads in 115 titles, a 30,000-lead phone outreach effort with the Las Vegas Convention and Visitors Authority, targeted e-mails beginning as soon as registration opened on April 5, SEMA News and SEMA eNews articles, public relations communications and social media campaigns on MySEMA, Facebook, twitter and LinkedIn.

For more information on all things SEMA Show, visit www.SEMAShow.com.

Saks Fifth Avenue in Fashion Show Mall on the Las Vegas Strip will host a complimentary holiday fashion presentation and champagne brunch on Wednesday, November 3 at 11:00 a.m. for spouses of 2010 SEMA Show exhibitors and attendees.

The event will include a preview of the latest holiday fashions with informal modeling. Attendees will learn holiday tips from Saks’ beauty experts and preview gift-giving fragrance ideas. Saks will also offer a special incentive on all store purchases the day of the event.

Complimentary valet parking is available at the mall’s Spring Mountain entrance. Reservations are required, so please R.S.V.P. by November 1 by calling 702/940-1317.

Saks Fifth Avenue in Fashion Show Mall on the Las Vegas Strip will host a complimentary holiday fashion presentation and champagne brunch on Wednesday, November 3 at 11:00 a.m. for spouses of 2010 SEMA Show exhibitors and attendees.

The event will include a preview of the latest holiday fashions with informal modeling. Attendees will learn holiday tips from Saks’ beauty experts and preview gift-giving fragrance ideas. Saks will also offer a special incentive on all store purchases the day of the event.

Complimentary valet parking is available at the mall’s Spring Mountain entrance. Reservations are required, so please R.S.V.P. by November 1 by calling 702/940-1317.

California Proposition 23 (Prop 23), a voter initiative to suspend implementation of the state’s “Global Warming Solutions Act of 2006,” will be considered on the November 2 California statewide ballot.

The ballot measure is a result of a petition signed by more than 800,000 Californians. Proposition 23 would suspend implementation of the 2006 law until California’s unemployment rate remains at or below 5.5% for four consecutive quarters.

According to the U.S. Bureau of Labor Statistics, California’s unemployment rate has been above that level since December 2007 and was last reported at 12.2% in June 2010.

Under the terms of the proposition, during any period of time that the implementation of the law is suspended, no agency will be permitted to adopt or enforce any regulation allowable under the law. Affected regulations would include those whose purpose is to reduce greenhouse gas emissions, such as cap-and-trade policy, low-carbon fuel standard and a requirement placed on utilities to obtain at least one-third of their electricity supply from renewable sources, such as wind and solar energy.

Proposition 23 will not suspend the state’s vehicle smog-check or car-scrap programs, nor will it have an effect on California’s new-vehicle emissions standards but would suspend enforcement of the regulation providing for mandatory tire-pressure checking.

For more information, contact Steve McDonald at stevem@sema.org.

A collation of industry associations was able to alter legislation that would have placed unnecessarily restrictive limits on substances in brake friction materials. Brakes rely heavily on the use of copper for lubricity and the prohibition will increase costs by forcing manufacturers to undertake extensive research and development of alternate materials.

The amended bill provides for exemptions for brakes to be used on vehicles manufactured by a low-volume manufacturer and those to be used on vehicles manufactured before the prohibition goes into effect in 2021.

Amendments to the bill also included the creation of an advisory board with the power to grant further exemptions on a case-by-case basis.

An original $1 fee per set of brake pads was also removed during negotiations so that the only remaining fee will be for parties requesting exemptions from the advisory board. The amended bill was signed into law by Governor Schwarzenegger.

For more information, contact Steve McDonald at stevem@sema.org.

SEMA submitted comments to the Internal Revenue Service (IRS) opposing a requirement that businesses issue 1099 reporting forms to all vendors from whom they buy more than $600 of goods or services in any year, beginning in 2012. The mandate was included in the health-care law as a revenue-raising provision.

In its comments to the IRS, SEMA noted that it will fail in its mission to collect much under-reported income, but it will succeed in punishing small-business taxpayers who already comply with U.S. tax law.

SEMA acknowledged that the 1099 provision was imposed upon the IRS and the agency is required to implement the law. SEMA noted it is working on its own and with a number of other organizations to have Congress repeal the provision. SEMA urged the IRS to convey the “repeal” message to Congress.

The provision has garnered widespread opposition on Capitol Hill. SEMA will continue to press Congress to repeal the measure, either when lawmakers reconvene in November or early next year.

Click here to read SEMA’s letter.

For more information, contact Stuart Gosswein at stuartg@sema.org.

	The Business Management track set for the 2010 SEMA Show consists of 15 sessions.

Budgets are tight, but protecting your intellectual property—patents, trademarks and copyrights—is essential. How can a company make sure its intellectual property rights are protected while also keeping the amount spent on its intellectual property program within budget?

This 2010 SEMA Show seminar discusses the different types of intellectual property, affordable ways to protect the property and various resources that can help owners control costs while avoiding pitfalls.

Mark your calendars, and attend the seminar!

How to Manage the Costs of Protecting Your Intellectual Property
Thursday, November 4, 2010, 11:00 a.m.–12:00 p.m.
Las Vegas Convention Center, Room N261
Presenters: Merritt Blakeslee, The Blakeslee Law Firm; Steve Lustig, Dickinson Wright; Robb Roby, Knobbe Martens Olson & Bear; Stuart Gosswein, SEMA (moderator)

This session is part of SEMA's comprehensive Business Management track at the 2010 SEMA Show. Below is a complete list of sessions:

Increase Your Profits and Lower Costs With the 20/20 Program
Monday, November 1, 2010
9:30 a.m.–10:30 a.m.
Las Vegas Convention Center, Room N261
Presenters: Mike Madden, CMTC; Jonathan Garcia, CMTC

Borrowing Money in Today's Credit Jungle
Monday, November 1, 2010
11:00 a.m.–12:00 p.m.
Las Vegas Convention Center, Room N261
Presenter: Edward Brown, SBA

Growth Through Global Trade, Sponsored by UPS
Monday, November 1, 2010
1:00 p.m.–2:00 p.m.
Las Vegas Convention Center, Room N261
Presenters: Jim Beach, TheEntrepreneurSchool.com; Chris Hanks, director of UGA’s Entrepreneurship Program

Shipping Technology as a Competitive Advantage, Sponsored by UPS
Monday, November 1, 2010
3:00 p.m.–4:00 p.m.
Las Vegas Convention Center, Room N261
Presenter: Jeff Enyart, Senior Director of UPS Customer Technology Marketing

The Plastic Factor—How Financing Creates a Steady Stream of Loyal Customers
Tuesday, November 2, 2010
9:30 a.m.–10:30 a.m.
Las Vegas Convention Center, Room N261
Presenter: David Jelley, GE Capital

Getting Your Financial House in Order: The 7 Steps to Financial Fitness
Tuesday, November 2, 2010
11:00 a.m.–12:00 p.m.
Las Vegas Convention Center, Room N261
Presenter: Carl Forssen, Business Resource Services Inc.

Taking the Mystery Out of the Numbers (Extended Session!)
Tuesday, November 2, 2010
1:00 p.m.–3:00 p.m.
Las Vegas Convention Center, Room N261
Presenter: Carl Forssen, Business Resource Services Inc.

Insurance: 5 Ways You Can Save Money
Wednesday, November 3, 2010
11:00 a.m.–12:00 p.m.
Las Vegas Convention Center, Room N261
Presenter: Bob Corwin, Specialty Equipment Insurance Alliance (SEIA)

Black Ink: Cash -low Management
Wednesday, November 3, 2010
1:00 p.m.–2:00 p.m.
Las Vegas Convention Center, Room N261
Presenter: Tom Shay, Profits+Plus

Creating Positive Cash Flow With an Open-to-Buy
Wednesday, November 3, 2010
3:00 p.m.–4:00 p.m.
Las Vegas Convention Center, Room N261
Presenter: Tom Shay, Profits+Plus

Shipping and Freight Services: Learn How to Save Money
Thursday, November 4, 2010
9:30 a.m.–10:30 a.m.
Las Vegas Convention Center, Room N261
Presenter: Triina Turula, Siriani & Associates

How to Manage the Costs of Protecting Your Intellectual Property
Thursday, November 4, 2010
11:00 a.m.–12:00 p.m.
Las Vegas Convention Center, Room N261
Moderator: Stuart Gosswein, Director of Federal Government Affairs, SEMA
Presenters: Steve Lustig, Dickinson Wright, PLLC; Merritt Blakeslee, The Blakeslee Law Firm; Robb Roby, Knobbe Martens Olson & Bear

Calculate the Value of Your Company: Value Realization Strategies
Thursday, November 4, 2010
1:00 p.m.–2:00 p.m.
Las Vegas Convention Center, Room N261
Presenter: Bob Kinsella, Kinsella Group

Lending Best Practices in the Automotive Industry
Thursday, November 4, 2010
3:00 p.m.–4:00 p.m.
Las Vegas Convention Center, Room N261
Presenters: Roy Boyadjian, Senior Vice President, Group Manager, Western Division Middle Market Group, Comerica Bank; Agatha Fung, EVP, Head of International Banking Division, EastWest Bank; Greg Grande, Senior Vice President and Manager, Citizens Business Bank; Charles Rosen, Executive Vice President, Community Bank; Paul Sitker, Vice President/Senior Relationship Manager, Manufacturers Bank

For more information, visit, www.SEMAShow.com/education.

	The Business Management track set for the 2010 SEMA Show consists of 15 sessions.

Budgets are tight, but protecting your intellectual property—patents, trademarks and copyrights—is essential. How can a company make sure its intellectual property rights are protected while also keeping the amount spent on its intellectual property program within budget?

This 2010 SEMA Show seminar discusses the different types of intellectual property, affordable ways to protect the property and various resources that can help owners control costs while avoiding pitfalls.

Mark your calendars, and attend the seminar!

How to Manage the Costs of Protecting Your Intellectual Property
Thursday, November 4, 2010, 11:00 a.m.–12:00 p.m.
Las Vegas Convention Center, Room N261
Presenters: Merritt Blakeslee, The Blakeslee Law Firm; Steve Lustig, Dickinson Wright; Robb Roby, Knobbe Martens Olson & Bear; Stuart Gosswein, SEMA (moderator)

This session is part of SEMA's comprehensive Business Management track at the 2010 SEMA Show. Below is a complete list of sessions:

Increase Your Profits and Lower Costs With the 20/20 Program
Monday, November 1, 2010
9:30 a.m.–10:30 a.m.
Las Vegas Convention Center, Room N261
Presenters: Mike Madden, CMTC; Jonathan Garcia, CMTC

Borrowing Money in Today's Credit Jungle
Monday, November 1, 2010
11:00 a.m.–12:00 p.m.
Las Vegas Convention Center, Room N261
Presenter: Edward Brown, SBA

Growth Through Global Trade, Sponsored by UPS
Monday, November 1, 2010
1:00 p.m.–2:00 p.m.
Las Vegas Convention Center, Room N261
Presenters: Jim Beach, TheEntrepreneurSchool.com; Chris Hanks, director of UGA’s Entrepreneurship Program

Shipping Technology as a Competitive Advantage, Sponsored by UPS
Monday, November 1, 2010
3:00 p.m.–4:00 p.m.
Las Vegas Convention Center, Room N261
Presenter: Jeff Enyart, Senior Director of UPS Customer Technology Marketing

The Plastic Factor—How Financing Creates a Steady Stream of Loyal Customers
Tuesday, November 2, 2010
9:30 a.m.–10:30 a.m.
Las Vegas Convention Center, Room N261
Presenter: David Jelley, GE Capital

Getting Your Financial House in Order: The 7 Steps to Financial Fitness
Tuesday, November 2, 2010
11:00 a.m.–12:00 p.m.
Las Vegas Convention Center, Room N261
Presenter: Carl Forssen, Business Resource Services Inc.

Taking the Mystery Out of the Numbers (Extended Session!)
Tuesday, November 2, 2010
1:00 p.m.–3:00 p.m.
Las Vegas Convention Center, Room N261
Presenter: Carl Forssen, Business Resource Services Inc.

Insurance: 5 Ways You Can Save Money
Wednesday, November 3, 2010
11:00 a.m.–12:00 p.m.
Las Vegas Convention Center, Room N261
Presenter: Bob Corwin, Specialty Equipment Insurance Alliance (SEIA)

Black Ink: Cash -low Management
Wednesday, November 3, 2010
1:00 p.m.–2:00 p.m.
Las Vegas Convention Center, Room N261
Presenter: Tom Shay, Profits+Plus

Creating Positive Cash Flow With an Open-to-Buy
Wednesday, November 3, 2010
3:00 p.m.–4:00 p.m.
Las Vegas Convention Center, Room N261
Presenter: Tom Shay, Profits+Plus

Shipping and Freight Services: Learn How to Save Money
Thursday, November 4, 2010
9:30 a.m.–10:30 a.m.
Las Vegas Convention Center, Room N261
Presenter: Triina Turula, Siriani & Associates

How to Manage the Costs of Protecting Your Intellectual Property
Thursday, November 4, 2010
11:00 a.m.–12:00 p.m.
Las Vegas Convention Center, Room N261
Moderator: Stuart Gosswein, Director of Federal Government Affairs, SEMA
Presenters: Steve Lustig, Dickinson Wright, PLLC; Merritt Blakeslee, The Blakeslee Law Firm; Robb Roby, Knobbe Martens Olson & Bear

Calculate the Value of Your Company: Value Realization Strategies
Thursday, November 4, 2010
1:00 p.m.–2:00 p.m.
Las Vegas Convention Center, Room N261
Presenter: Bob Kinsella, Kinsella Group

Lending Best Practices in the Automotive Industry
Thursday, November 4, 2010
3:00 p.m.–4:00 p.m.
Las Vegas Convention Center, Room N261
Presenters: Roy Boyadjian, Senior Vice President, Group Manager, Western Division Middle Market Group, Comerica Bank; Agatha Fung, EVP, Head of International Banking Division, EastWest Bank; Greg Grande, Senior Vice President and Manager, Citizens Business Bank; Charles Rosen, Executive Vice President, Community Bank; Paul Sitker, Vice President/Senior Relationship Manager, Manufacturers Bank

For more information, visit, www.SEMAShow.com/education.

The federal government intends to set stringent new fuel economy and carbon dioxide (CO2) emissions standards for model year 2017–2025 vehicles. The U.S. Environmental Protection Agency (EPA) and the National Highway Traffic Safety Administration (NHTSA) are working with the California Air Resources Board (CARB) to establish the standards.

The federal agencies have asked for public comment on four possible targets for reducing emissions, at 3%, 4%, 5% and 6% annually (equivalent to 47–62 mpg or 190–143 CO2 grams per mile).

The targets envision four scenarios to meet the standards, from relying on hybrid-electric vehicles and advanced gasoline engines to a combined fleet of hybrid/electric/gasoline-electric vehicles. Achieving the standards would require a reduction in vehicle mass and new powertrain technology.

According to government projections, while vehicle prices would rise by thousands of dollars, the consumer would ultimately save money in fuel costs. The federal government intends to issue a proposed rule by September 2011 and set final standards by July 2012. CARB is currently drafting its own CO2 standards for the same time period.

The government set new fuel-economy/CO2 standards for model years 2012–2016 cars/trucks in 2009. The rules established a national approach to regulating CO2 emissions rather than a patchwork of state rules. The average rating in 2016 will be 35.5 mpg/250 CO2 grams.

While the specialty-equipment industry is a leader in developing solutions to technological challenges, SEMA will review the data and assumptions upon which the fiscal years 2017–2025 proposal is based to determine if they can be applied to the mass-production marketplace and whether they would threaten consumer safety and choice.

For more information, contact Stuart Gosswein at stuartg@sema.org.