By SEMA Editors

The specialty-equipment aftermarket industry is ready to come together for SEMA360, the new online event taking place November 2-6, 2020, that will allow industry professionals to connect and conduct much-needed business.

More than 650 manufacturers will headline SEMA360 with a Showcase page at the event, which SEMA created as an alternative after announcing that the in-person SEMA Show would not take place in Las Vegas in 2020.

“The automotive specialty-equipment industry has a history of successfully pivoting to meet market needs and finding innovative solutions to accomplish a goal,” said Tom Gattuso, SEMA vice president of events. "Given that the year 2020 has been filled with challenges and uncertainty, the industry is hungry for a platform where they can get together and focus on doing business. SEMA360 is the ideal solution for companies that want to connect and discover what’s new in the market—whether it’s racing and performance, trucks and off-road, hot rod and restoration or collision and tools. Manufacturers from every segment are participating and they have lots of news to share.”

Open exclusively to the industry and not to the general public, SEMA360 is designed to make it easy and efficient for attendees to see new trends and products, meet directly with manufacturers, hear from industry leaders and experts and engage in conversations. The exclusive features in SEMA360 will allow buyers to:

• Connect with more than 650 industry-leading manufacturers.
• Explore more than 2,200 products in the New Products Showcase.
• See more than 300 unique builds in the Builders Showcase.
• Choose from more than 30 education seminars to attend.
• Witness the winner announcements of the Launch Pad and Battle of the Builders competitions.
• Access manufacturer press conferences, celebrity interviews and breaking news.

Additionally, more than 100 companies that have never exhibited at the SEMA Show have signed up to showcase their products at SEMA360, providing new business opportunities for buyers.

Buyers and attendees are encouraged to register now to secure their credentials in time for SEMA360. The fee is $25 for qualified buyers who are not SEMA members, and the fee is waived for buyers who are SEMA members.

“Attending SEMA360 is a great return on investment for buyers who want to stay on top of the latest trends, products, and technology coming into market,” said Gattuso. “It's the only event where they'll be able to interact and engage with hundreds of companies and see thousands of new products from the comfort of their home or office.”

To register for SEMA360 or for more information, visit www.SEMA360.com. To see the list of participating manufacturers, log on to www.sema360.com/manufacturer-list.html.

By SEMA Editors

The specialty-equipment aftermarket industry is ready to come together for SEMA360, the new online event taking place November 2-6, 2020, that will allow industry professionals to connect and conduct much-needed business.

More than 650 manufacturers will headline SEMA360 with a Showcase page at the event, which SEMA created as an alternative after announcing that the in-person SEMA Show would not take place in Las Vegas in 2020.

“The automotive specialty-equipment industry has a history of successfully pivoting to meet market needs and finding innovative solutions to accomplish a goal,” said Tom Gattuso, SEMA vice president of events. "Given that the year 2020 has been filled with challenges and uncertainty, the industry is hungry for a platform where they can get together and focus on doing business. SEMA360 is the ideal solution for companies that want to connect and discover what’s new in the market—whether it’s racing and performance, trucks and off-road, hot rod and restoration or collision and tools. Manufacturers from every segment are participating and they have lots of news to share.”

Open exclusively to the industry and not to the general public, SEMA360 is designed to make it easy and efficient for attendees to see new trends and products, meet directly with manufacturers, hear from industry leaders and experts and engage in conversations. The exclusive features in SEMA360 will allow buyers to:

• Connect with more than 650 industry-leading manufacturers.
• Explore more than 2,200 products in the New Products Showcase.
• See more than 300 unique builds in the Builders Showcase.
• Choose from more than 30 education seminars to attend.
• Witness the winner announcements of the Launch Pad and Battle of the Builders competitions.
• Access manufacturer press conferences, celebrity interviews and breaking news.

Additionally, more than 100 companies that have never exhibited at the SEMA Show have signed up to showcase their products at SEMA360, providing new business opportunities for buyers.

Buyers and attendees are encouraged to register now to secure their credentials in time for SEMA360. The fee is $25 for qualified buyers who are not SEMA members, and the fee is waived for buyers who are SEMA members.

“Attending SEMA360 is a great return on investment for buyers who want to stay on top of the latest trends, products, and technology coming into market,” said Gattuso. “It's the only event where they'll be able to interact and engage with hundreds of companies and see thousands of new products from the comfort of their home or office.”

To register for SEMA360 or for more information, visit www.SEMA360.com. To see the list of participating manufacturers, log on to www.sema360.com/manufacturer-list.html.

By Richard Hail

Through the Social Media Correspondent program, niche influencers, including Big Mike, Darrell Reese and Trevor Reiff, will curate and create original and relevant content for SEMA360.

The buzz around SEMA360 continues as the SEMA Social Media Correspondents (SMC) program has grown to include more than 60 contributors, including some of the industry’s top influencers. See the builds, hear the stories, experience all that SEMA360 has to offer.

Follow along with the SMC to see highlights of all the special events and guest speakers. You’ll get an exclusive backstage pass to the celebrity keynote speaker, whose foundation has granted more than $5 million in college scholarships since 2008 to deserving recipients. And you’ll have access to more than 300 of the world’s most extraordinary and unique cars ever to be created.

Here’s what some of our influencers are saying:

• Big Mike (@THEBIGMIKE): Journalist, emcee, builder and founder of the Think Bigger Project shares with us, “I'm going to be attending SEMA360 and what I'm looking forward to seeing the most are the builds—the featured builds, the custom builds. That’s what I want to see, appreciate and draw inspiration from.”
• Darrell Reese (@mopar1darrell) and Brandon Folk (@DBFOLK): Automotive enthusiasts and founders of the lifestyle brand Far from Stock are “attending SEMA360 as a social media correspondent, a buyer and a manufacturer, so we're looking forward to new items for gearheads and looking forward to seeing what we can incorporate.”
• Trevor Reiff (@FLEETINGMEMORIESMEDIA): A published automotive photographer and founder of Fleeting Memories Media, Reiff says that he, “could not be more excited about this opportunity! Last year was my first SEMA experience, and I look forward to many more! Whether virtual, in-person, the show must go on, and I think it’s going to be a great way to share SEMA with more people.”

These are just a few of our Social Media Correspondents. Each one will have a different view on the products, manufacturers, guests, cars and more. Be sure to follow them all so you don’t miss a moment of the action happening at SEMA360.

Connecting buyers and manufacturers from around the world, SEMA360 will feature new product debuts, feature vehicles and industry-leading educational sessions. Through the Social Media Correspondent program, these niche influencers will curate and create original and relevant content for SEMA360.

SEMA360 takes place online November 2-6. Follow all the action and join the conversation at #SEMA360.

SEMA is continuing to recruit active automotive influencers for the SEMA360 Social Media Correspondent program. To be considered, point your browser to https://connect.sema360smc.com.

By Richard Hail

Through the Social Media Correspondent program, niche influencers, including Big Mike, Darrell Reese and Trevor Reiff, will curate and create original and relevant content for SEMA360.

The buzz around SEMA360 continues as the SEMA Social Media Correspondents (SMC) program has grown to include more than 60 contributors, including some of the industry’s top influencers. See the builds, hear the stories, experience all that SEMA360 has to offer.

Follow along with the SMC to see highlights of all the special events and guest speakers. You’ll get an exclusive backstage pass to the celebrity keynote speaker, whose foundation has granted more than $5 million in college scholarships since 2008 to deserving recipients. And you’ll have access to more than 300 of the world’s most extraordinary and unique cars ever to be created.

Here’s what some of our influencers are saying:

• Big Mike (@THEBIGMIKE): Journalist, emcee, builder and founder of the Think Bigger Project shares with us, “I'm going to be attending SEMA360 and what I'm looking forward to seeing the most are the builds—the featured builds, the custom builds. That’s what I want to see, appreciate and draw inspiration from.”
• Darrell Reese (@mopar1darrell) and Brandon Folk (@DBFOLK): Automotive enthusiasts and founders of the lifestyle brand Far from Stock are “attending SEMA360 as a social media correspondent, a buyer and a manufacturer, so we're looking forward to new items for gearheads and looking forward to seeing what we can incorporate.”
• Trevor Reiff (@FLEETINGMEMORIESMEDIA): A published automotive photographer and founder of Fleeting Memories Media, Reiff says that he, “could not be more excited about this opportunity! Last year was my first SEMA experience, and I look forward to many more! Whether virtual, in-person, the show must go on, and I think it’s going to be a great way to share SEMA with more people.”

These are just a few of our Social Media Correspondents. Each one will have a different view on the products, manufacturers, guests, cars and more. Be sure to follow them all so you don’t miss a moment of the action happening at SEMA360.

Connecting buyers and manufacturers from around the world, SEMA360 will feature new product debuts, feature vehicles and industry-leading educational sessions. Through the Social Media Correspondent program, these niche influencers will curate and create original and relevant content for SEMA360.

SEMA360 takes place online November 2-6. Follow all the action and join the conversation at #SEMA360.

SEMA is continuing to recruit active automotive influencers for the SEMA360 Social Media Correspondent program. To be considered, point your browser to https://connect.sema360smc.com.

By Richard Hail

Through the Social Media Correspondent program, niche influencers, including Big Mike, Darrell Reese and Trevor Reiff, will curate and create original and relevant content for SEMA360.

The buzz around SEMA360 continues as the SEMA Social Media Correspondents (SMC) program has grown to include more than 60 contributors, including some of the industry’s top influencers. See the builds, hear the stories, experience all that SEMA360 has to offer.

Follow along with the SMC to see highlights of all the special events and guest speakers. You’ll get an exclusive backstage pass to the celebrity keynote speaker, whose foundation has granted more than $5 million in college scholarships since 2008 to deserving recipients. And you’ll have access to more than 300 of the world’s most extraordinary and unique cars ever to be created.

Here’s what some of our influencers are saying:

• Big Mike (@THEBIGMIKE): Journalist, emcee, builder and founder of the Think Bigger Project shares with us, “I'm going to be attending SEMA360 and what I'm looking forward to seeing the most are the builds—the featured builds, the custom builds. That’s what I want to see, appreciate and draw inspiration from.”
• Darrell Reese (@mopar1darrell) and Brandon Folk (@DBFOLK): Automotive enthusiasts and founders of the lifestyle brand Far from Stock are “attending SEMA360 as a social media correspondent, a buyer and a manufacturer, so we're looking forward to new items for gearheads and looking forward to seeing what we can incorporate.”
• Trevor Reiff (@FLEETINGMEMORIESMEDIA): A published automotive photographer and founder of Fleeting Memories Media, Reiff says that he, “could not be more excited about this opportunity! Last year was my first SEMA experience, and I look forward to many more! Whether virtual, in-person, the show must go on, and I think it’s going to be a great way to share SEMA with more people.”

These are just a few of our Social Media Correspondents. Each one will have a different view on the products, manufacturers, guests, cars and more. Be sure to follow them all so you don’t miss a moment of the action happening at SEMA360.

Connecting buyers and manufacturers from around the world, SEMA360 will feature new product debuts, feature vehicles and industry-leading educational sessions. Through the Social Media Correspondent program, these niche influencers will curate and create original and relevant content for SEMA360.

SEMA360 takes place online November 2-6. Follow all the action and join the conversation at #SEMA360.

SEMA is continuing to recruit active automotive influencers for the SEMA360 Social Media Correspondent program. To be considered, point your browser to https://connect.sema360smc.com.

By Richard Hail

The fan vote winner will join the ranks of the other Young Guns regional contestants and compete in the 2020 SEMA Battle of the Builders competition that includes more than 300 other custom builds.

Fifteen runners-up contestants are now eligible to win a coveted spot as a SEMA Young Guns contestant in the SEMA Battle of the Builders through an online public fan vote. The fan vote winner will join the ranks of the other Young Guns regional contestants and compete in the 2020 SEMA Battle of the Builders competition that includes more than 300 other custom builds. Vehicles will be judged by a panel of industry experts and past Battle of the Builders finalists. Top winners of each category—Hot Rod, Sport Compact, Truck & Off-Road, and Young Guns—will be announced during SEMA360, taking place November 2-6, 2020.

This year’s Fan Vote contestants are:

• Brandon Henness, Westport, Washington – ’72 Datsun 240Z (@brandonhenness)
• Anthony Hawkins, Petaluma, California – ’51 Dodge Truck (@hawkins.built.manufacturing)
• Jeffrey McHaddad, Los Angeles, California – ’58 Chevrolet Apache (@the_divergent_chevy)
• Brandon Melvin, New Jersey – ’18 Dodge RAM (@B_melvin)
• Mike Norrbom, Sonoma, California – ’64 Pontiac GTO (@mikenorrbom)
• Tim Tannhauser, Chicago, Illinois – ’04 Subaru Forester (@tim.tann)
• Dalton Dewsnup, Tooele, Utah – ’52 Buick Roadmaster (@daltondewsnup)
• Jen D’Erasmo, The Bronx, New York – ’65 Buick Riviera (@jennafinaaa)
• Franciso Quiros, ’16 Jeep Wrangler (@franciscoq123)
• Blade Manning, ’62 Oldsmobile F-85 Cutlass (@blademanning)
• David Wait, ’72 Datsun 240Z (@carz_240z)
• Josh Newton, Buffalo, New York – ’33 REO Flying Cloud (@newton824)
• Allen Woodruff, Modena, New York – ’51 Ford Coupe (@Italianjbond)
• Austin Phipps, Hermiston, Oregon – ’08 GMC Sierra (@1radaccord)
• Aidan Stenkamp, Klamath Falls, Oregon – ’65 GMC C10 (@c10sten)

The industry and public are invited to vote once a day at www.semayoungguns.com (link to https://woobox.com/66kpje) through October 25. Be sure to follow your favorites on Instagram to see more details of their builds and to support these promising young builders.

The SEMA Young Guns Regional Program supports young, up-and-coming builders who may not otherwise have an opportunity to participate on a national stage, and allows young builders a chance to compete alongside proven car and truck customizers in the annual SEMA Battle of the Builders competition. For more information on SEMA360, visit www.sema360.com.

By Richard Hail

The fan vote winner will join the ranks of the other Young Guns regional contestants and compete in the 2020 SEMA Battle of the Builders competition that includes more than 300 other custom builds.

Fifteen runners-up contestants are now eligible to win a coveted spot as a SEMA Young Guns contestant in the SEMA Battle of the Builders through an online public fan vote. The fan vote winner will join the ranks of the other Young Guns regional contestants and compete in the 2020 SEMA Battle of the Builders competition that includes more than 300 other custom builds. Vehicles will be judged by a panel of industry experts and past Battle of the Builders finalists. Top winners of each category—Hot Rod, Sport Compact, Truck & Off-Road, and Young Guns—will be announced during SEMA360, taking place November 2-6, 2020.

This year’s Fan Vote contestants are:

• Brandon Henness, Westport, Washington – ’72 Datsun 240Z (@brandonhenness)
• Anthony Hawkins, Petaluma, California – ’51 Dodge Truck (@hawkins.built.manufacturing)
• Jeffrey McHaddad, Los Angeles, California – ’58 Chevrolet Apache (@the_divergent_chevy)
• Brandon Melvin, New Jersey – ’18 Dodge RAM (@B_melvin)
• Mike Norrbom, Sonoma, California – ’64 Pontiac GTO (@mikenorrbom)
• Tim Tannhauser, Chicago, Illinois – ’04 Subaru Forester (@tim.tann)
• Dalton Dewsnup, Tooele, Utah – ’52 Buick Roadmaster (@daltondewsnup)
• Jen D’Erasmo, The Bronx, New York – ’65 Buick Riviera (@jennafinaaa)
• Franciso Quiros, ’16 Jeep Wrangler (@franciscoq123)
• Blade Manning, ’62 Oldsmobile F-85 Cutlass (@blademanning)
• David Wait, ’72 Datsun 240Z (@carz_240z)
• Josh Newton, Buffalo, New York – ’33 REO Flying Cloud (@newton824)
• Allen Woodruff, Modena, New York – ’51 Ford Coupe (@Italianjbond)
• Austin Phipps, Hermiston, Oregon – ’08 GMC Sierra (@1radaccord)
• Aidan Stenkamp, Klamath Falls, Oregon – ’65 GMC C10 (@c10sten)

The industry and public are invited to vote once a day at www.semayoungguns.com (link to https://woobox.com/66kpje) through October 25. Be sure to follow your favorites on Instagram to see more details of their builds and to support these promising young builders.

The SEMA Young Guns Regional Program supports young, up-and-coming builders who may not otherwise have an opportunity to participate on a national stage, and allows young builders a chance to compete alongside proven car and truck customizers in the annual SEMA Battle of the Builders competition. For more information on SEMA360, visit www.sema360.com.

By Richard Hail

The fan vote winner will join the ranks of the other Young Guns regional contestants and compete in the 2020 SEMA Battle of the Builders competition that includes more than 300 other custom builds.

Fifteen runners-up contestants are now eligible to win a coveted spot as a SEMA Young Guns contestant in the SEMA Battle of the Builders through an online public fan vote. The fan vote winner will join the ranks of the other Young Guns regional contestants and compete in the 2020 SEMA Battle of the Builders competition that includes more than 300 other custom builds. Vehicles will be judged by a panel of industry experts and past Battle of the Builders finalists. Top winners of each category—Hot Rod, Sport Compact, Truck & Off-Road, and Young Guns—will be announced during SEMA360, taking place November 2-6, 2020.

This year’s Fan Vote contestants are:

• Brandon Henness, Westport, Washington – ’72 Datsun 240Z (@brandonhenness)
• Anthony Hawkins, Petaluma, California – ’51 Dodge Truck (@hawkins.built.manufacturing)
• Jeffrey McHaddad, Los Angeles, California – ’58 Chevrolet Apache (@the_divergent_chevy)
• Brandon Melvin, New Jersey – ’18 Dodge RAM (@B_melvin)
• Mike Norrbom, Sonoma, California – ’64 Pontiac GTO (@mikenorrbom)
• Tim Tannhauser, Chicago, Illinois – ’04 Subaru Forester (@tim.tann)
• Dalton Dewsnup, Tooele, Utah – ’52 Buick Roadmaster (@daltondewsnup)
• Jen D’Erasmo, The Bronx, New York – ’65 Buick Riviera (@jennafinaaa)
• Franciso Quiros, ’16 Jeep Wrangler (@franciscoq123)
• Blade Manning, ’62 Oldsmobile F-85 Cutlass (@blademanning)
• David Wait, ’72 Datsun 240Z (@carz_240z)
• Josh Newton, Buffalo, New York – ’33 REO Flying Cloud (@newton824)
• Allen Woodruff, Modena, New York – ’51 Ford Coupe (@Italianjbond)
• Austin Phipps, Hermiston, Oregon – ’08 GMC Sierra (@1radaccord)
• Aidan Stenkamp, Klamath Falls, Oregon – ’65 GMC C10 (@c10sten)

The industry and public are invited to vote once a day at www.semayoungguns.com (link to https://woobox.com/66kpje) through October 25. Be sure to follow your favorites on Instagram to see more details of their builds and to support these promising young builders.

The SEMA Young Guns Regional Program supports young, up-and-coming builders who may not otherwise have an opportunity to participate on a national stage, and allows young builders a chance to compete alongside proven car and truck customizers in the annual SEMA Battle of the Builders competition. For more information on SEMA360, visit www.sema360.com.

By Fredy Ramirez

SEMA eNews regularly collects new product press releases from companies to highlight each week. Below are this week's submissions.

Mishimoto Performance Radiator Mishimoto has released its Performance Aluminum Radiator for the ’98–’07 Toyota Land Cruiser J100 application with 2UZ-FE. The 56mm thick radiator features a two-row core designed for powerful cooling. The radiator includes a 26.5% increase in fluid capacity over stock and a 19% increase in core volume over stock. The kit includes internal transmission cooler to fit with either manual or automatic transmissions and a 1.3-Bar High-Pressure Radiator Cap. 877-466-4744 www.mishimoto.com PN: MMRAD-LCR-99
PerTronix Flame Thrower Coil PerTronix has released its Flame Thrower Coil for late model GM, Chrysler, and Ford applications. The coils are designed to improve available spark energy 15% for more power, quicker starting, and improved mileage. High-temperature epoxy is constructed to insulate coil windings to prevent voltage breakdown in high temperatures. 909-599-5955 www.pertronixbrands.com PN: Vary
Red Line Synthetic Oil SuperCool Red Line Synthetic Oil announces the release of its SuperCool antifreeze/coolant. The coolant is designed to lower coolant temperatures by as much as 20 degrees Fahrenheit while simultaneously protecting against harmful rust and corrosion. The line features SuperCool Performance, a 50/50 prediluted version, and Super Cool Concentrate, for those who prefer to create their own water-to-coolant ratio. Both products are formulated for use in both modern and classic radiators and water pumps. Both coolants’ formulas are engineered to be added to any brand of existing OEM antifreeze/coolant in any make or model. 707-745-6100 www.redlineoil.com PN: Vary
Waterman Racing Components Fuel Pump Waterman Racing Components introduces a Combo fuel pump to its line of products. With six different gear sizes available, the Combo fuel pump is engineered to work for all types of racing applications, including Dirt Modified, Dirt Late Model, and National Midget. Designed to be capable of supporting all applications demanding a fuel supply between 1.9 gpm to 3.9 gpm, the fuel pump gear sizes come in .150-, .200-, .250-, .300-, .350-, and .400-in. configurations to fit your application's needs. The fuel pump is constructed to be compatible with gasoline, methanol, and ethanol fuels. Inlet and outlet fittings must be purchased separately. 913-647-7300 www.aeromotiveinc.com/product-category/waterman PN: 24603
Mopar TRX Line Mopar announces the release of its product line for the 2021 Ram 1500 TRX. The lineup includes a Ram Bar, off-road LED lights, bed-mounted spare-tire carrier, off-road rock rails, off-road running boards, bed step, beadlock-capable wheel rings and all-weather floor mats. The performance parts and accessories are created in conjunction with the Ram Truck brand engineering and product design teams for development, testing and validation. 800-399-2668 www.mopar.com PN: Vary
Hot Shot’s Secret Transmission Fluid Hot Shot’s Secret introduces its Blue Diamond G56 6-Speed Manual Transmission Fluid. The fluid is formulated to resolve problems associated with the Mercedes-Benz built G56 6-speed manual transmissions, which are commonly found in newer Dodge Ram trucks. Issues such as rough shifting, excessive noise, vibration and high operating temperatures are designed to be resolved by the fluid. The transmission fluid is engineered to provide increased oxidation resistance, thermal stability and protect against deposit and sludge buildup. 800-341-6516 www.HotShotSecret.com PN: Vary
Wilwood ProSpindle Wilwood announces the release of its direct-fit 2.00-in. drop ProSpindles for ’88–’98 Chevrolet and GMC C1500 two-wheel drive pickup trucks. An all iron and steel design with steering arms is designed to improve handling and provide an aggressive stance without affecting steering geometry. 805-388-1188 www.wilwood.com PN: 831-15933

To submit your products, send press releases and images to editors@sema.org.

How Specialty-Equipment Companies Are Modifying ADAS-Equipped Vehicles