Tom Gattuso of SEMA will help lead a seminar dedicated to developing an effective exhibitor strategy for the SEMA Show.

By SEMA Editors

Parts two and three of the Exhibitor Series webinars have been announced. Part two of this series, entitled, "Ordering What You Need Online – The SEMA Show Exhibitor Services Manual," will be presented by Jenn Carr of ConVexx and Tom Gattuso of SEMA, August 15. In this session, attendees will receive a guided tour of the SEMA Show Exhibitor Services Manual and learn about best practices that will increase your ROI and save time and money.
 
Part three of the series, entitled, "SEMA Show Drill for First-Timers – Are You Prepared?" will be presented by Jeff Pressman of ConVexx and Gattuso, September 19. In this session, the presenters will prepare attendees for success at the Show and cover last-minute preparations and proven tips for what to do upon arriving in Vegas.

The first part of the series, "Pre-Show Marketing Guaranteed to Make Your SEMA Show a Success," will be held Thursday, July 18, at 10:00 a.m. (PDT). This session, presented by Chuck Schwartz of ConvExx and Gattuso, is specifically designed for SEMA Show exhibitors. What is your Show strategy? Preparing for the SEMA Show is a tremendous task with many logistical and operational details to consider. It is important to start planning now! This session will cover:

• Proven ways for driving buyers to visit your booth.
• Best ways to get exposure and attention at the world’s largest automotive show.
• How to eliminate exhibitor mistakes that will maximize your chance for success.

Develop your pre-SEMA Show marketing strategy and greatly increase your chances for success. Whether this is your first year exhibiting or you have years of experience, this session will give you the head start needed to increase booth traffic, gain exposure and minimize costly mistakes. SEMA Show Staff and management will show you how to do it right and do it better!

Join the SEMA Education Institute (SEI) and SEMA Show management, Thursday, July 18, at 10:00 a.m. (PDT) for a webinar packed full of useful exhibitor information. Register today!

This SEI webinar will provide member companies with the information they need, and you don’t even have to leave your desk or office to participate! Participate live or download the webinar when it’s convenient. And remember: SEMA webinars are free to SEMA members and only $29 for non-members.

	The redesigned SEMA Show Exhibitor Manual features a new look, easier navigation and is ready for exhibitors to take advantage of early bird discounts and prepare for key Show deadlines.

By Jason Catullo

The SEMA Show Exhibitor Services Manual (ESM), considered by many to be the ultimate guidebook for preparing for the SEMA Show, has been redeisigned to feature a new look and easy navigation. Available online at www.SEMAShow.com/esm, the resource includes general information about exhibiting at the upcoming event, a list of cost-saving deadlines (www.SEMAShow.com/deadlines), and all the online forms an exhibitor needs to secure booth items at the Show taking place Tues.-Fri., Nov. 5-8, 2013, in Las Vegas, Nevada.
 
“The redesigned ESM comes at an ideal time, as exhibitors are now gearing up to register staff, book hotel rooms and planning the physical layout of their booths,” said Peter MacGillivray, SEMA vice president of communications and events. “Of particular interest at this time is the information under the ‘About the Show’ section, where exhibitors will find a list of frequently asked questions (www.SEMAShow.com/questions), a glossary of terms (www.SEMAShow.com/glossary), and details about what is included with a booth (www.SEMAShow.com/included-booth).”
 
More than 2,100 companies have already secured space for the 2013 SEMA Show, including 500 manufacturers that have never showcased their products at the event.
 
“While every exhibitor will find the ESM to be a vital resource, we strongly encourage first-time exhibitors to find some time in July to familiarize themselves with the manual,” said MacGillivray. “Deadlines start appearing at the end of the month; In many cases, exhibitors will see significant cost-savings and generate maximum exposure by beating those deadlines.”
 
More than 130,000 industry professionals are expected at the upcoming SEMA Show, which is a trade-only event open only to those employed in the automotive industry. The event is designed to provide manufacturers of automotive products and accessories with a venue to connect and do business with buyers from throughout the world.

	The redesigned SEMA Show Exhibitor Manual features a new look, easier navigation and is ready for exhibitors to take advantage of early bird discounts and prepare for key Show deadlines.

By Jason Catullo

The SEMA Show Exhibitor Services Manual (ESM), considered by many to be the ultimate guidebook for preparing for the SEMA Show, has been redeisigned to feature a new look and easy navigation. Available online at www.SEMAShow.com/esm, the resource includes general information about exhibiting at the upcoming event, a list of cost-saving deadlines (www.SEMAShow.com/deadlines), and all the online forms an exhibitor needs to secure booth items at the Show taking place Tues.-Fri., Nov. 5-8, 2013, in Las Vegas, Nevada.
 
“The redesigned ESM comes at an ideal time, as exhibitors are now gearing up to register staff, book hotel rooms and planning the physical layout of their booths,” said Peter MacGillivray, SEMA vice president of communications and events. “Of particular interest at this time is the information under the ‘About the Show’ section, where exhibitors will find a list of frequently asked questions (www.SEMAShow.com/questions), a glossary of terms (www.SEMAShow.com/glossary), and details about what is included with a booth (www.SEMAShow.com/included-booth).”
 
More than 2,100 companies have already secured space for the 2013 SEMA Show, including 500 manufacturers that have never showcased their products at the event.
 
“While every exhibitor will find the ESM to be a vital resource, we strongly encourage first-time exhibitors to find some time in July to familiarize themselves with the manual,” said MacGillivray. “Deadlines start appearing at the end of the month; In many cases, exhibitors will see significant cost-savings and generate maximum exposure by beating those deadlines.”
 
More than 130,000 industry professionals are expected at the upcoming SEMA Show, which is a trade-only event open only to those employed in the automotive industry. The event is designed to provide manufacturers of automotive products and accessories with a venue to connect and do business with buyers from throughout the world.

	The redesigned SEMA Show Exhibitor Manual features a new look, easier navigation and is ready for exhibitors to take advantage of early bird discounts and prepare for key Show deadlines.

By Jason Catullo

The SEMA Show Exhibitor Services Manual (ESM), considered by many to be the ultimate guidebook for preparing for the SEMA Show, has been redeisigned to feature a new look and easy navigation. Available online at www.SEMAShow.com/esm, the resource includes general information about exhibiting at the upcoming event, a list of cost-saving deadlines (www.SEMAShow.com/deadlines), and all the online forms an exhibitor needs to secure booth items at the Show taking place Tues.-Fri., Nov. 5-8, 2013, in Las Vegas, Nevada.
 
“The redesigned ESM comes at an ideal time, as exhibitors are now gearing up to register staff, book hotel rooms and planning the physical layout of their booths,” said Peter MacGillivray, SEMA vice president of communications and events. “Of particular interest at this time is the information under the ‘About the Show’ section, where exhibitors will find a list of frequently asked questions (www.SEMAShow.com/questions), a glossary of terms (www.SEMAShow.com/glossary), and details about what is included with a booth (www.SEMAShow.com/included-booth).”
 
More than 2,100 companies have already secured space for the 2013 SEMA Show, including 500 manufacturers that have never showcased their products at the event.
 
“While every exhibitor will find the ESM to be a vital resource, we strongly encourage first-time exhibitors to find some time in July to familiarize themselves with the manual,” said MacGillivray. “Deadlines start appearing at the end of the month; In many cases, exhibitors will see significant cost-savings and generate maximum exposure by beating those deadlines.”
 
More than 130,000 industry professionals are expected at the upcoming SEMA Show, which is a trade-only event open only to those employed in the automotive industry. The event is designed to provide manufacturers of automotive products and accessories with a venue to connect and do business with buyers from throughout the world.

By SEMA Editors

	The ’14 Chevrolet Silverado will be among several vehicles available at the SEMA Mega Measuring Session, from July 30–August 2.

SEMA will host a Mega Measuring Session from July 30–August 2 in the new SEMA Garage. Featured vehicles will include the ’14 Toyota Tundra, ’14 Chevrolet Silverado and ’14 Ford Focus ST. Also featured are two vehicles popular overseas but not sold in the United States—the ’12 Toyota HiLux and ’13 Ford Ranger T6. SEMA imported these hard-to-obtain vehicles through a partnership with the U.S. Department of Commerce so that members could measure and create export-ready product.

The SEMA Garage is fully equipped with all the latest service garage equipment for surface measuring, upfitting new products, photography, spring tests, rapid prototyping (3D printing) and more.

The following five vehicles will be available throughout the week:

• July 30 – Chevrolet Silverado
• July 31 – Toyota Tundra
• August 1 – Ford Focus ST
• August 2 – Toyota HiLux
• August 2 – Ford Ranger ST

The SEMA Garage will be open from 8:00 a.m.–4:00 p.m. The address is: 1577 S. Valley Vista Drive, Diamond Bar, CA 91765 (next to SEMA Headquarters).

Register now to attend.

By SEMA Editors

	The ’14 Chevrolet Silverado will be among several vehicles available at the SEMA Mega Measuring Session, from July 30–August 2.

SEMA will host a Mega Measuring Session from July 30–August 2 in the new SEMA Garage. Featured vehicles will include the ’14 Toyota Tundra, ’14 Chevrolet Silverado and ’14 Ford Focus ST. Also featured are two vehicles popular overseas but not sold in the United States—the ’12 Toyota HiLux and ’13 Ford Ranger T6. SEMA imported these hard-to-obtain vehicles through a partnership with the U.S. Department of Commerce so that members could measure and create export-ready product.

The SEMA Garage is fully equipped with all the latest service garage equipment for surface measuring, upfitting new products, photography, spring tests, rapid prototyping (3D printing) and more.

The following five vehicles will be available throughout the week:

• July 30 – Chevrolet Silverado
• July 31 – Toyota Tundra
• August 1 – Ford Focus ST
• August 2 – Toyota HiLux
• August 2 – Ford Ranger ST

The SEMA Garage will be open from 8:00 a.m.–4:00 p.m. The address is: 1577 S. Valley Vista Drive, Diamond Bar, CA 91765 (next to SEMA Headquarters).

Register now to attend.

By SEMA Editors

	The ’14 Chevrolet Silverado will be among several vehicles available at the SEMA Mega Measuring Session, from July 30–August 2.

SEMA will host a Mega Measuring Session from July 30–August 2 in the new SEMA Garage. Featured vehicles will include the ’14 Toyota Tundra, ’14 Chevrolet Silverado and ’14 Ford Focus ST. Also featured are two vehicles popular overseas but not sold in the United States—the ’12 Toyota HiLux and ’13 Ford Ranger T6. SEMA imported these hard-to-obtain vehicles through a partnership with the U.S. Department of Commerce so that members could measure and create export-ready product.

The SEMA Garage is fully equipped with all the latest service garage equipment for surface measuring, upfitting new products, photography, spring tests, rapid prototyping (3D printing) and more.

The following five vehicles will be available throughout the week:

• July 30 – Chevrolet Silverado
• July 31 – Toyota Tundra
• August 1 – Ford Focus ST
• August 2 – Toyota HiLux
• August 2 – Ford Ranger ST

The SEMA Garage will be open from 8:00 a.m.–4:00 p.m. The address is: 1577 S. Valley Vista Drive, Diamond Bar, CA 91765 (next to SEMA Headquarters).

Register now to attend.

The shooters at KGP Photography have photographed a Dodge Dart that is heavily covered in fresh camouflage, but what this disguised Dart represents is currently a mystery.

This Dart's camouflage is different from the camo applied to Dart prototypes before the car made its public debut in January 2012. This camouflage has clearly been redesigned, meaning that this is not just simply an old prototype that hasn't shed its old camouflaging clothes. No obvious changes are discernible beneath the camouflage, however, which makes it hard to pinpoint the nature of this test car. There are three possible scenarios to explain what's going on with this Dart:

• It could be a standard Dart disguised for some double-blind consumer clinics (but there are some problems with this theory, which are outlined below).

• It could be an early prototype for the Dart's mid-cycle facelift.

• It could be a special-edition Dart of some sort, perhaps even an early prototype for a Dart SRT-4.

• Any similarly camo'ed cars were nowhere to be seen.

• This Dart was wearing the same wheels found on the first Alfa Giulietta-based mules and the initial Dart prototypes. These wheels are not available on any production Dart models, and one would assume that any Dart being set-up for consumer-clinic duties orchestrated by Dodge/Chrysler would be offered in some form that is available to consumers in Dodge dealerships.

• The exhaust on this camouflaged Dart is without its proper tips, and the exhaust system looks too skewed and represents a normal-production Dart being presented for consumer clinics.

With these observations, there are glaring problems with the Clinic Car theory.

Dart Mid-Cycle Facelift?

The Dart is reportedly due for its mid-cycle facelift in the ’16 model year, which could mean an availability in calendar year 2015. Although it seems early for a mid-cycle facelift to begin appearing for the Dart, it remains an outside possibility that this is an early prototype for the Dart facelift. If Dodge is looking to make changes a little ahead of schedule to help the Dart stay competitive in the marketplace, then this theory would be a more likely answer.

Special-Edition Model?

Is this Dart a new spin-off package, requiring the new camouflage? While there is admittedly no smoking-gun evidence that points to this as a higher-performance Dart, Ralph Gilles has stated that an SRT-tuned Dart was a near certainty, so this could be an early prototype for something along those lines.

The car in these photos really raises more questions than it answers, making these spy shots a real head-scratcher at this point. There's clearly something going on, with plenty of effort and some cost applied to this Dart, but it's uncertain exactly what's in the works here.

Photo credit: KGP Photography