Business Tools

Your Show Strategy: Lessons From the Experts

 SEMA Webinars, SEMA Show, SEMA Education Institute (SEI)
Tom Gattuso of SEMA will help lead a seminar dedicated to developing an effective exhibitor strategy for the SEMA Show.

By SEMA Editors

Parts two and three of the Exhibitor Series webinars have been announced. Part two of this series, entitled, "Ordering What You Need Online – The SEMA Show Exhibitor Services Manual," will be presented by Jenn Carr of ConVexx and Tom Gattuso of SEMA, August 15. In this session, attendees will receive a guided tour of the SEMA Show Exhibitor Services Manual and learn about best practices that will increase your ROI and save time and money.
Part three of the series, entitled, "SEMA Show Drill for First-Timers – Are You Prepared?" will be presented by Jeff Pressman of ConVexx and Gattuso, September 19. In this session, the presenters will prepare attendees for success at the Show and cover last-minute preparations and proven tips for what to do upon arriving in Vegas.

The first part of the series, "Pre-Show Marketing Guaranteed to Make Your SEMA Show a Success," will be held Thursday, July 18, at 10:00 a.m. (PDT). This session, presented by Chuck Schwartz of ConvExx and Gattuso, is specifically designed for SEMA Show exhibitors. What is your Show strategy? Preparing for the SEMA Show is a tremendous task with many logistical and operational details to consider. It is important to start planning now! This session will cover:

  • Proven ways for driving buyers to visit your booth.
  • Best ways to get exposure and attention at the world’s largest automotive show.
  • How to eliminate exhibitor mistakes that will maximize your chance for success.

Develop your pre-SEMA Show marketing strategy and greatly increase your chances for success. Whether this is your first year exhibiting or you have years of experience, this session will give you the head start needed to increase booth traffic, gain exposure and minimize costly mistakes. SEMA Show Staff and management will show you how to do it right and do it better!

Join the SEMA Education Institute (SEI) and SEMA Show management, Thursday, July 18, at 10:00 a.m. (PDT) for a webinar packed full of useful exhibitor information. Register today!

This SEI webinar will provide member companies with the information they need, and you don’t even have to leave your desk or office to participate! Participate live or download the webinar when it’s convenient. And remember: SEMA webinars are free to SEMA members and only $29 for non-members.