By Kyle Cheng

The “SEMA Jeep Wrangler Accessorizer Report” profiles owners of ’91–’17 Jeep Wranglers (TJ and JK) to help you understand the people who modify their Jeeps and make better decisions around your product, sales and marketing strategies.

Today, more than 60% of TJ and JK Wrangler owners modify their Jeeps with specialty-equipment parts. This translates to approximately 1.3 million customized vehicles in the United States. Additionally, 68% of Jeep accessorizers purchase their first accessory within three months of acquiring their vehicle.

Want to learn more about your business opportunity in the Wrangler market? Check out the “SEMA Jeep Wrangler Accessorizer Report” today. This report profiles owners of ’91–’17 Jeep Wranglers (TJ and JK) to help you understand the people who modify their Jeeps and make better decisions around your product, sales and marketing strategies.

This report also helps answer the following questions:

• How many Jeep Wrangler owners go off-roading?
• How often does an accessorizer work on his or her Jeep?
• Where do Jeep owners and accessorizers buy their parts? In store? Online?
• What are the demographics of these Jeep enthusiasts, owners and accessorizers?

To learn more and download the “SEMA Jeep Wrangler Accessorizer Report”, visit www.sema.org/research.

By Kyle Cheng

The “SEMA Jeep Wrangler Accessorizer Report” profiles owners of ’91–’17 Jeep Wranglers (TJ and JK) to help you understand the people who modify their Jeeps and make better decisions around your product, sales and marketing strategies.

Today, more than 60% of TJ and JK Wrangler owners modify their Jeeps with specialty-equipment parts. This translates to approximately 1.3 million customized vehicles in the United States. Additionally, 68% of Jeep accessorizers purchase their first accessory within three months of acquiring their vehicle.

Want to learn more about your business opportunity in the Wrangler market? Check out the “SEMA Jeep Wrangler Accessorizer Report” today. This report profiles owners of ’91–’17 Jeep Wranglers (TJ and JK) to help you understand the people who modify their Jeeps and make better decisions around your product, sales and marketing strategies.

This report also helps answer the following questions:

• How many Jeep Wrangler owners go off-roading?
• How often does an accessorizer work on his or her Jeep?
• Where do Jeep owners and accessorizers buy their parts? In store? Online?
• What are the demographics of these Jeep enthusiasts, owners and accessorizers?

To learn more and download the “SEMA Jeep Wrangler Accessorizer Report”, visit www.sema.org/research.

Gaspar “Gas” Ronda, best known for drag racing a series of Mustangs during the early evolution of the Funny Car, passed away at the age of 91 in October.

https://www.sema.org/sema-news/2018/01/sharp-dressed-man

Gaspar “Gas” Ronda, best known for drag racing a series of Mustangs during the early evolution of the Funny Car, passed away at the age of 91 in October.

https://www.sema.org/sema-news/2018/01/sharp-dressed-man

SEMA Vice President of OEM and Product Development Programs Mike Spagnola elaborates on what the SEMA Garage does to help its members.

SEMA Vice President of OEM and Product Development Programs Mike Spagnola elaborates on what the SEMA Garage does to help its members.

SEMA Vice President of OEM and Product Development Programs Mike Spagnola elaborates on what the SEMA Garage does to help its members.

By SEMA Editors

The SEMA Board of Directors approved a new policy designed to provide more manufacturers with the opportunity to exhibit at the SEMA Show.

The SEMA Board of Directors approved a new policy designed to provide automotive parts manufacturers, particularly new manufacturers, with the opportunity to exhibit at the 2018 SEMA Show taking place Oct. 30-Nov. 2 in Las Vegas, NV.

Companies that have previous participation in the Show with exhibit space sizes greater than or equal to 400 square feet may not increase their space-size request for 2018. Companies that have previously exhibited with less than 400 square feet may increase to a maximum size of 400 square feet. Companies with prior participation that were not in the 2017 Show may apply at the size they were the year they last officially participated. Show Management reserves the right to make changes to serve the best interest of the Show.

"For many exhibiting companies, the SEMA Show is among the most important selling opportunities of the year," said Peter MacGillivray, SEMA vice president of communications and events. "The booth space policy promotes more diversity and provides a higher level of value for buyers."

MacGillivray said that Show organizers are committed to providing all qualified manufacturers with access to the marketplace. In addition to the new policy regarding booth space, organizers have heightened the screening process to ensure that buyers are meeting with qualified companies. The introduction of the new policy was made to accommodate the industry’s current growth rate and the number of new companies expressing interest in the Show.

The new growth policy is just one of several steps that SEMA has taken to create more value in the Show and promote industry innovation. For additional information, contact your SEMA Show sales rep, or email sales@sema.org. Details about the 2018 SEMA Show are available at www.SEMAShow.com.

By SEMA Editors

The SEMA Board of Directors approved a new policy designed to provide more manufacturers with the opportunity to exhibit at the SEMA Show.

The SEMA Board of Directors approved a new policy designed to provide automotive parts manufacturers, particularly new manufacturers, with the opportunity to exhibit at the 2018 SEMA Show taking place Oct. 30-Nov. 2 in Las Vegas, NV.

Companies that have previous participation in the Show with exhibit space sizes greater than or equal to 400 square feet may not increase their space-size request for 2018. Companies that have previously exhibited with less than 400 square feet may increase to a maximum size of 400 square feet. Companies with prior participation that were not in the 2017 Show may apply at the size they were the year they last officially participated. Show Management reserves the right to make changes to serve the best interest of the Show.

"For many exhibiting companies, the SEMA Show is among the most important selling opportunities of the year," said Peter MacGillivray, SEMA vice president of communications and events. "The booth space policy promotes more diversity and provides a higher level of value for buyers."

MacGillivray said that Show organizers are committed to providing all qualified manufacturers with access to the marketplace. In addition to the new policy regarding booth space, organizers have heightened the screening process to ensure that buyers are meeting with qualified companies. The introduction of the new policy was made to accommodate the industry’s current growth rate and the number of new companies expressing interest in the Show.

The new growth policy is just one of several steps that SEMA has taken to create more value in the Show and promote industry innovation. For additional information, contact your SEMA Show sales rep, or email sales@sema.org. Details about the 2018 SEMA Show are available at www.SEMAShow.com.

Compiled by SEMA Editors

4 Wheel Parts’ relocated Oakland, California, facility’s address is 38 Hegenberger Court.

4 Wheel Parts Celebrates Grand Re-opening in Oakland, California

4 Wheel Parts held a grand-re-opening celebration last weekend at its newly relocated Oakland, California, location. After more than 30 years in its former location, the celebration provided visitors the chance to experience the relocated off-road superstore featuring its state-of-the-art showroom and service center. Numerous manufacturers and suppliers, such as Pro Comp, Rubicon Express, Poison Spyder, G2 Axle and Gear, MHT Wheels, BFGoodrich and Factory UTV, were on-site displaying and demonstrating their latest products. Additional displays presented by the West Coast Connection Motorcycle Club, Harley Davidson, Performance Auto Body and the Oakland Fire and Alameda County Sheriff & Bomb Squad were also featured.

Covercraft and TEN Team Up For “Week To Wicked” in 2018

Covercraft has announced a partnership with TEN: The Enthusiast Network, to be the official vehicle cover sponsor of the “Week To Wicked” program in 2018. The program started in 2016 with two builds: a ’67 Chevelle and a ’72 C10 truck, and in 2017, a total of five vehicle builds were completed. Covercraft was involved with two builds in late 2017. Watch a video of the Week To Wicked program.

Power Automedia has announced plans to merge Dragzine.com with the newly acquired DragRacingScene.com and rebrand the existing Drag Racing Scene print magazine

Power Automedia’s Dragzine and Drag Racing Scene Digital Magazines to Merge; Print Magazine to be Rebranded Dragzine

Power Automedia has announced its plans for a revamped drag-racing print magazine, entitled Dragzine. Power Automedia’s online magazine Dragzine.com brings readers content in the form of tech articles, car features, event coverage, the latest industry news and the scoop on the newest and hottest products. Power Automedia has announced plans to merge Dragzine.com with the newly acquired DragRacingScene.com and rebrand the existing Drag Racing Scene print magazine to establish a fresh content base for new and existing fans in the form of a print magazine. Both Dragzine.com and Dragzine the magazine will be overseen by Scott Parker, executive editorial director; Andrew Wolf, editor; and Brian Wagner, senior associate editor.

Jeff Varick Elected to SAE International Board of Directors

President of Brandmotion Jeff Varick has been elected to the SAE International (SAE) board of directors, and will serve as board director through 2021. Brandmotion is an inaugural member of the University of Michigan Mobility Transformation Center (MCity), and was named Manufacturer of the Year in 2015–2016 by the SEMA Professional Restylers Organization (PRO) council. This past year, Varick was honored as PRO’s Person of the Year for his leadership in taking the aftermarket into the connected-vehicle age. Varick brings three decades of experience across an array of industry specializations to the SAE board. Before forming Brandmotion, he held a variety of product development, business development and marketing strategy leadership roles within the global automotive industry, including director of new product strategy for Johnson Controls; new business development manager for GM international operations in Zurich, Switzerland; and design engineer at GM’s design studios in Warren, Michigan.

Highline Aftermarket Acquires Levin’s Auto Supply

Highline Aftermarket announced that the company has entered into an agreement to purchase the assets of Levin’s Auto Supply LLC, a warehouse distributor headquartered in Sacramento, California. Levin’s is a supplier of automotive aftermarket products to retailers and automotive parts stores, serving the West Coast for more than 90 years. Hart Marx Advisors was engaged by Highline to facilitate the transaction. Financial terms of the purchase were not disclosed.

Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA eNews. Send your items for consideration to editors@sema.org.