By SEMA News Editors

Pro Spot International, a manufacturer of welding and collision repair equipment, has announced the appointment of Shawn Collins as its new training director, effective March 30, 2026.
 

The hire signals a strategic expansion of the company's training capabilities as the collision repair industry faces growing demand for advanced technician education, company representatives said.
 

Collins joins Pro Spot from 3M, where he served for 14 years as advanced application engineer and lead structural trainer. In that role, he led the development of repair procedures and application methods for the collision repair industry, including welding and joining technologies, structural adhesive systems and paint, body and equipment (PBE) applications. An ASE Master Technician and I-CAR Platinum-certified collision technician, Collins has served as an I-CAR instructor for more than 25 years.
 

"Shawn is one of the most respected technical trainers in the collision repair industry, and we've wanted to bring him onto our team for a long time," said Ron Olsson, president of Pro Spot International. "As vehicles become more complex and OEM repair procedures continue to evolve, training isn't optional--it's essential. Shawn's experience developing curriculum and working hands-on with technicians across the country makes him the right person to lead this effort for us."
 

In his new role, Collins will oversee the development and expansion of Pro Spot's training programs, working with shops, distributors and industry partners to bridge the gap between advancing repair technology and technician readiness.
 

For more information, visit airsept.com.

Story and photos by Andreas Conradt, Automedia

An AMG So Secret We Can't Name It

The car spotted at the Nürburgring race track in Germany is one of those rare cases where we have to admit: we don't know exactly what we're looking at. What is clear is that it's an AMG-powered Mercedes-Benz two-door coupe, but that's about all we can say with certainty. The rest is pure speculation.

The mystery AMG could, of course, be a GT3 race car. However, it's highly unusual––for Mercedes-AMG or any other manufacturer––to publicly test an all-new model first as a GT3 variant, or even as a full race car, which is what this appears to be. For those who think it might be a GT3 version of the current GT, take a closer look at the much longer hood, the completely different doors and the rear end. This is not a car based on the current Mercedes-AMG GT.

The black, white and yellow machine could also be a still-secret one-off, similar to how the AMG One debuted a few years ago. However, that was a road-legal hypercar with at least some level of practicality, something this prototype clearly lacks. Just imagine climbing out of this one in shorts without burning your legs.

The license plate doesn't offer many clues either. It's a red German plate used for short-distance driving of unregistered vehicles, either because they are not road-legal or not yet registered. For now, there's little more to go on, and we'll likely have to wait for additional information to surface.

Same, Same but Different: The Facelifted BMW 7 Series

BMW is moving ahead with a major facelift of its flagship 7 Series, and these latest spy shots suggest the controversial design of the current generation is here to stay. After previewing the update with a shadowy teaser, new images from the Nürburgring in Germany offer a clearer look at what's coming.

Despite widespread criticism, BMW appears committed to its bold styling. The facelifted model retains the split headlight layout, though with vertically mounted headlamps rather than today's horizontal configuration, along with the imposing illuminated kidney grille that defines the current 7 Series.

Subtle but meaningful revisions are expected. New lighting signatures are visible at both the front and rear, while additional sensors integrated into the front fascia and windshield hint at upgraded driver-assistance systems. Notably absent, however, is an evolution of BMW's Level 3 "Personal Pilot" system. The automaker has reportedly dropped the technology for this update, likely due to its high cost, around $6,500, and limited usability, as it was restricted to low-speed highway driving.

Instead, BMW is shifting its focus to a more practical solution. A new Level 2 system, built on the electronics architecture of the "Neue Klasse," will debut in the updated 7 Series. It promises enhanced convenience features such as hands-free highway driving, eye-activated lane changes and future navigation-based assistance in urban environments, while keeping the driver fully responsible at all times.

Inside, the changes could be more significant. The facelifted sedan is expected to introduce BMW's next-generation infotainment system, iDrive X, alongside the wide-format "Panoramic Vision" head-up display that spans the base of the windshield. Together, these elements signal a shift away from the traditional instrument cluster toward a more immersive, screen-centric interface.

Powertrain updates will focus on efficiency rather than reinvention. Inline six-cylinder engines with 48-volt mild-hybrid technology are expected to remain the backbone of the lineup, supported by plug-in hybrids. The fully electric BMW i7 is also due for updates, particularly in battery technology, with higher energy-density cells under consideration.

BMW may also use the facelift to expand the range at the top end, with speculation pointing to a revised V8-powered M760 and a new ultra-luxury variant developed under the Alpina name, now fully integrated into the brand.

Production of the updated model is believed to be underway, with a global debut expected in 2026, potentially at IAA Mobility. The current 7 Series (G70), introduced in late 2022, remains one of the most polarizing designs in the segment, and that's unlikely to change anytime soon.

By SEMA News Editors

SEMA Show exhibitors won't want to miss this exclusive, multi-day program––complimentary and designed to help companies maximize return on their SEMA Show investment.

2026 SEMA Show Exhibitor Summit

Who's Invited: 2026 SEMA Show exhibitors
What: Hands-on program designed to help exhibitors maximize ROI
When: June 10-12 (travel day is Friday, June 12)
Where: Las Vegas Convention Center South Hall Skybridge, Las Vegas
Cost: Free registration, a free two-night hotel stay (for up to two representatives per company) and free select meals.
Sign up or find out more.

Registration is now open for the SEMA Show Exhibitor Summit, which returns to Las Vegas in June, at the Las Vegas Convention Center South Hall Skybridge. View the agenda and register at semashow.com/exhibitor-summit.
 

The Exhibitor Summit--which takes place Wednesday, June 10 and Thursday, June 11, with hotel check-out Friday, June 12--is an exhibitor's strategic head start. Whether a company is a first-timer or a seasoned exhibitor, this event is where exhibitors can refine their plan, cut unnecessary costs and unlock true SEMA Show success. The program will cover how to:
 

• Boost ROI: Work directly with experts to plan, budget and optimize SEMA Show investments.
• Drive Traffic: Learn proven strategies to attract buyers and generate leads.
• Save Money: Learn insider strategies to cut costs on drayage, electrical and rigging.
• Perfect Your Launch: Get a step-by-step roadmap for product launches and media engagement.
• Promote Your Brand: Explore sponsorship and marketing opportunities to increase brand visibility.
• Network: Build direct relationships with the SEMA team and fellow industry leaders.

Preview the New LVCC

In addition, this year's Summit delivers an all-access preview of the newly remodeled Las Vegas Convention Center, now featuring a modernized campus designed to elevate the exhibitor and attendee experience with:
 

• A reimagined Central Hall Grand Lobby that features a striking glass curtain wall and abundant natural light.
• New digital signage creating high-visibility branding opportunities in the Grand Lobby.
• A climate-controlled concourse that connects the North and South Halls.
• A new East entrance, state-of-the-art boardroom and modern administrative offices redefine the South Hall.
• The extended West Hall ribbon roof brings bold cohesion across the campus.

Register to join this event in Las Vegas this June, and the SEMA team will have the rest covered. Exhibitors enjoy complimentary event registration, a two-night hotel stay (for up to two representatives from each exhibiting company) and select meals--all courtesy of SEMA.

Have questions about the Exhibitor Summit? Contact SEMA Show Management at 909-396-0289 or email regmgr@sema.org.

In related news, SEMA has launched a new customer management system ahead of this year's SEMA Show, November 3-6, 2026, in Las Vegas. Read more about that.

To improve how SEMA engages with exhibitors and serves the industry year-round, the association has migrated to a new customer management system powered by Salesforce.

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration opens on May 4; to sign up for notifications, visit here. For more information, visit semashow.com. 

By SEMA News Editors

ARP

Head Stud Kit for '27-'31 Ford Model A 4-Cylinder Engines

ARP has introduced a new head stud kit (PN 151-4002) for '27-'31 Ford 201-cid Model A 4-cylinder engines. The kit includes 8740 chrome moly studs, parallel ground washers and forged, hardened, CNC-machined and polished stainless steel acorn nuts. All studs for vintage applications are manufactured in-house at ARP's California facilities.
 

arp-bolts.com

LEER

NexCap and NexCap Lo Modular Truck Caps

LEER has expanded its offerings with new customizable products, the NexCap and NexCap Lo Modular Truck Caps. With a low-profile design, each support up to 660 lbs. of static weight, including gear, bikes, kayaks, ladders and other equipment. The optional NexCap SideLocker provides side-access storage for frequently used items and gear and is designed to integrate seamlessly with the NexCap truck caps. The available NexStor drawer system and sliding deck features two drawers and two 50/50 slides that convert into a pop-out table, and enables truck owners to conveniently store items, the company said.

leer.com

American Powertrain

TKX Five-Speed and Magnum Six-Speed 2WD Conversion Kits

American Powertrain is now offering a TKX Five-Speed and MAGNUM Six-Speed Pro Fit Transmission Conversion Kit, for any '99-'06 new body style GMT800 truck. A turnkey solution with minimal tuning required, both the five-speed and six-speed options preserve the look and feel of the truck's stock interior, the company said, and are engineered with a mid-mount shift location and a specially designed UnderDash Hydraulics bolt-on truck pedal.
 

americanpowertrain.com

DENSO

First Time Fit Product Line

DENSO Products and Services Americas Inc., a subsidiary of automotive supplier DENSO Corp., has expanded its First Time Fit product lines of cabin air filters, tire pressure monitoring system (TPMS) sensors and light-duty A/C compressors. The new part numbers cover millions of cars, SUVs and pickup trucks on the road today, according to the company.
 

densoautoparts.com

By SEMA News Editors

With attendee registration for the 2026 SEMA Show opening next month, anticipation is building for the most influential gatherings in the automotive aftermarket.

"SEMA is a must-attend event and on so many gearheads' bucket lists for a very good reason. When you arrive, you'll see hundreds of builds that you just cannot even intake all of the information. And then there are so many people; it's like the industry is full of opportunities for important relationships," said Emily Reeves, creator and enthusiast.

Set for November 3-6 in Las Vegas, the SEMA Show delivers an attendee experience unlike any other, bringing together thousands of world-class vehicle displays alongside even more of the newest automotive aftermarket products from both emerging and established exhibitors. The SEMA Show floor serves as the ultimate destination to discover the latest product innovations and vehicle trends shaping the specialty-equipment market.

"SEMA to me is filled with versatility and dynamic builds and people and products. It's wild to walk the Show floor and really look at all the innovation and the passion that each of these [brands] has with their products. And then you look at the builds the people put hours of blood, sweat and tears into, and you can't help but have respect for it," Reeves said.

Beyond product discovery, the SEMA Show is designed to drive business growth. With the opportunity to engage with SEMA's 2,300-plus exhibitors, attend sessions and explore emerging trends, attendees gain valuable tools and strategies to elevate operations and maximize return on investment.

The 2026 event will also feature education sessions led by top industry experts, covering a wide range of topics designed to help professionals sharpen skills, gain insights and stay competitive in a rapidly evolving market. Complementing the education program are live demonstrations, interactive features and specialty sections that highlight cutting-edge advancements across the aftermarket.

Attendees will be able to register for 90-plus educations sessions during the online registration process. After registration is approved, attendees can also add education sessions in the Registration Resource Center.

How to Register for the 2026 SEMA Show

Approved attendees will be able to secure a SEMA Show badge at the lowest available rate ($50) when registration opens on May 4. Pricing will increase (to $75) after the initial deadline of June 26. In short, the sooner an attendee registers for the SEMA Show, the more they save.

What You Can Do Now to Save on Your 2026 SEMA Show

Hotel reservations are open through SEMA's only official housing partner, onPeak. Bookings made in the official SEMA Show block are eligible for hotel loyalty and member programs and are guaranteed to be the lowest possible prices available. That's right: organizers will price-match if you happen to find a lower rate, so there's no downside to booking within the official SEMA Show hotel block at semashow.com/hotel.

Read more about hotels.

Mark Your Calendar: SEMA Fest 2026 Is Happening

SEMA Fest, which has featured headliners Imagine Dragons, Cage the Elephant, Sublime and Queens of the Stone Age, will return to Las Vegas on Friday, November 6 with motorsports, music and car culture.

Tickets go on sale May 4 and will be available for purchase through the registration portal for qualified attendees securing a SEMA Show badge. Tickets will also be available for non-industry members on SEMAFest.com.

Visit SEMAFest.com to sign up for updates.

By Ashley Reyes

Are you ready to move from the sidelines to the driver's seat? SEMA is officially accepting applications for Council & Network Select Committee volunteers through April 17 at www.sema.org/volunteer.
 

SEMA council and network select committee volunteers are the advocates for progress behind the association, helping to guide the success and direction of SEMA's nine specific market segments and professional communities. As SEMA prepares to enter a new fiscal year, the association seeks passionate industry professionals to donate their time and expertise to help develop valuable programs and resources valuable to members.  

Why You Should Answer the Call:
 

Volunteering isn't just about giving back--it's a strategic move for your professional growth.
 

• Influence industry growth: Take a seat at the table to prioritize the issues and opportunities that matter most to your segment's future.
• Grow industry knowledge: Gain "big picture" industry knowledge beyond your daily job description and use that knowledge to make an impact within the industry.  
• Expand your network: Collaborate with the brightest, most innovative minds in the industry--turning peers into mentors and friends.
• Hands-On leadership: Sharpen high-level skills in strategic planning, project management, collaboration and public speaking.
• Accelerate your career: Open doors to speaking opportunities, advisory roles and strategic partnerships.

If you're ready to step into a leadership role within your segment, influence programs that have real impact, and turn your insight into meaningful action, you are invited and encouraged to apply for a Select Committee seat by April 17 at www.sema.org/volunteer.
 

Is This You?
 

The ideal candidate will be able to commit five to 10 volunteer hours a month, have strong strategic planning skills, significant aftermarket knowledge and a passion for giving back to the industry.
 

Find Your Community
 

SEMA's nine councils and networks represent the diverse heartbeat of our industry. Where do you fit?
 

• Automotive Restoration Market Organization (ARMO) 
• Emerging Trends & Technology Network (ETTN) 
• Future Leaders Network (FLN) 
• Hot Rod Industry Alliance (HRIA) 
• Motorsports Products & Media Council (MPMC) 
• Professional Restylers Organization (PRO) 
• SEMA Businesswomen's Network (SBN) 
• Truck & Off-Road Alliance (TORA) 
• Wheel, Tire, Suspension & Brake Council (WTSBC) 

By the SEMA Businesswomen's Network (SBN)

The SEMA Businesswomen's Network (SBN) is proud to announce the return of its dynamic, expanded booth at the 2026 SEMA Show, November 3-6, Las Vegas.
 

The booth will again be an immersive space dedicated to visibility, connection and hands-on engagement for women in the automotive aftermarket.
 

After last year's tremendous success, SBN is now inviting companies, brands and women-owned businesses to apply to become booth partners for 2026 and help deliver another unforgettable experience.
 

Spanning 20x30 sq. ft., the SBN booth serves as a high‑traffic hub designed to showcase innovation, deliver education and celebrate the contributions of women across every segment of the automotive industry. Attendees can expect a full week of interactive programming, hands-on workshops, live demonstrations, creator-focused content and meaningful networking.
 

An Impactful Opportunity

Last year's booth partners shared overwhelmingly positive feedback about how the experience elevated their brands, expanded their reach and allowed them to fully immerse themselves in the industry's biggest platform.
 

"This experience helped our business in a powerful way through visibility and authentic connection," said Jeni Bukolt of HAVEN Creative Agency. "It allowed us to show up not just as an agency, but as leaders committed to empowering women in the aftermarket."
 

"The SBN team was incredibly supportive and welcoming, especially as this was our first-ever SEMA exhibit. The energy of the women who showed up, engaged and participated was unforgettable," Bukolt added.

For small and emerging businesses that focus on advancing women, the SBN booth provides a great entry way into the SEMA Show. Erica Sietsma of AutoFluencer shared her experience as a booth partner: "As a small team staffing our own booth, the entire time would have been tough. Being part of the SBN booth made the time fly by, kept our spirits up and gave us a dedicated space where people could find us. This was hands down our best SEMA. We didn't feel isolated or alone; it felt integrated and impactful."

Why Become a 2026 SBN Booth Partner?
 

Partner companies benefit from:
 

• High visibility within a major SEMA Show hall
• Shared traffic and energy generated by multiple activations
• Hands-on engagement opportunities with attendees
• Support from the SBN volunteer and leadership team
• A collaborative environment that elevates all partners
• A chance to give back while growing your own brand presence

Last year's booth offered everything from technical workshops and creative intensives to live interviews and professional development sessions--formats that made the space a magnet for attendees seeking community and hands-on interaction.
 

Interested in Being Part of the 2026 Experience?
 

SBN is looking for companies that want to:
 

• Host demonstrations, workshops or creative activations
• Support or highlight women in the industry
• Show up as leaders, educators, innovators or creators
• Engage with the SEMA community in a meaningful, high‑energy environment

If your organization would benefit from increased visibility, collaborative activation space, and the support of a vibrant network of industry women, we encourage you to apply to be part of the 2026 SBN booth.
 

This November, join us at the SBN booth, whether as a partner or attendee, and help us create a space where women connect, grow, lead and get inspired.
 

Apply or learn more 2026 booth partnership opportunities or apply. 
 

To learn more about SBN, visit www.sema.org/sbn.  

By Ashley Reyes

The SEMA Hot Rod Industry Alliance (HRIA) named South City Rod and Custom as the council's newest spotlight member.  

Get to know their story in the SEMA News interview with South City Rod and Custom's owner, Bill Ganahl, below.
 

SEMA News: When was your company founded?

Bill Ganahl: I started as a very small shop in 2007. We went full-time and moved to Hayward, California, in 2013.
 

SN: Tell us about your business now in 2026 and what you're focused on?

BG: We just doubled our space and are opening a service side of the business where we do service work, small jobs/repair, full detailing services and concierge storage. This is all in addition to the full builds that we will continue to do.
 

SN: What are your thoughts on the popularity of the hot rod industry around the world?

BG: While the years and styles of the cars that are being built are continually changing, the market for custom cars has never been bigger. People are building more today than ever, and the price and quality of the builds has skyrocketed over the past two decades. In my almost 25 years in business, I have never once been worried about having work to do. In fact, our problem is finding qualified employees to keep up with all the demand!
 

SN: What is something most people don't know about your shop?          

BG: Many of us here are multi-generational hot rodders. Donny who has worked here for over a decade, his dad was a hot rodder and drag race photographer, and my dad was a prolific journalist in the industry, editor of Hot Rod, Street Rodder, Rod & Custom and the Rodder's Journal. We are die-hard hot rodders here, with cars in our DNA.
 

SN: Do you have advice for other hot rod businesses to be successful?  

BG: Be patient and do quality work even if it doesn't pay off right away. Your reputation will grow slowly, and anyone who does good work with integrity will rise above the rest over time. I have been doing this for decades now and it's taken a very long time to gain a reputation as a good high-end shop, but it all pays off with time and dedication.
 

Fill out a HRIA member spotlight form to highlight how you or your company are contributing to the hot rod industry. Selected candidates are eligible to be featured on HRIA's social media, SEMA News and future HRIA-member updates. 

By Ashley Reyes

Last year, SEMA announced its acquisition of the Off-Road Business Association (ORBA), an organization dedicated to representing businesses and professionals in the off-road and powersports industries–including motorcycles, ATVs, side-by-sides and snowmobiles. The move strengthened SEMA's commitment to protecting motorized access to public lands and supporting the businesses that serve the enthusiast community.
 

To help members understand what this acquisition means specifically for the SEMA Truck & Off-Road Alliance (TORA) community, TORA and SEMA's Government Affairs team will host an informational webinar on Tuesday, April 14 at 10 a.m. PDT/1 p.m. EDT via Zoom.
 

TORA works closely with SEMA's Government Affairs team to provide industry expertise and help shape policies that impact the truck and off-road industry. The session will outline how the acquisition of ORBA enhances responsible land use advocacy efforts, expands resources available to members and reinforces the association's ability to defend the industry at the federal, state and local levels.
 

Register to ensure you're informed, engaged and prepared as SEMA and TORA continue strengthening advocacy efforts on behalf of the industry.

By SEMA News Editors

SEMA Show organizers know travel costs can add up, which is why they've partnered with several airlines to offer exclusive discounts for attendees heading to the 2026 SEMA Show, November 3-6, in Las Vegas.

With these deals from exclusive SEMA Show partners--detailed below--attendees can take advantage of airfare savings while planning their trip to the industry's premier automotive aftermarket event.

Airline Discount Codes for 2026 SEMA Show Attendees

All codes are valid for travel dates October 27 through November 9, 2026.

Can't view the table? Scroll to the bottom of it for the text-only details.

Alaska Airlines
7% off published fares 
October 27 - November 9, 2026 
CMO943
1-800-445-4435 (fee applies to phone reservations)
alaskaair.com

United Airlines
2%, 5%, or 7% discounts*
October 27 - November 9, 2026
ZS5W757550
(800) 426-1122**
Click here to book on the United website.

Delta Air Lines
3%, 5%, or 8% discounts*
October 27 - November 9, 2026
NY4K4
(800) 328-1111***
Click here to book on the Delta Air Lines website.

Don't forget to book your hotel through the SEMA Show's official provider, onPeak, to secure the best rates, flexible booking options and rewards points. Skipping the official block could mean leaving money--and perks like MGM Collection with Marriott Bonvoy rewards points--on the table, so lock in your room early to make the most of your 2026 SEMA Show experience. Book here or click the button below:

*Depending on fare class, applicable in most regions.
 

**United Airlines' Meetings Reservation Desk from 7 a.m. to 8 p.m. CT, Monday–Friday (closed for major U.S. holidays) at 800-426-1122 for booking assistance. Booking fees are waived for United Meetings reservations. International customers may contact their local United® Reservation Desk.
 

***You may also call Delta Meeting Network® at 800-328-1111, Monday–Friday, 8:00 a.m. – 6:30 p.m. (EST) and refer to Meeting Event Code NY4K4. Please note there is no service fee for reservations booked and ticketed via the Delta Airlines' reservation 800 number.