By Rebecca Butler

	The New Products Showcase is the No. 1 SEMA Show buyer and media destination.

The SEMA Show's New Products Showcase is a 35,000-sq.-ft. space that allows exhibitors to display their newest and most innovative products. It is open to all exhibitors and is the No. 1 SEMA Show buyer and media destination.

The showcase allows buyers to scan products and obtain information about products and where the exhibitor's booth is located. This provides exhibitors increased exposure and additional publicity for the products they register. All new products will be photographed and featured in SEMA News and on the SEMA website. In addition, products are judged and may be candidates for a New Products Award.

Enter a product in the New Products Showcase. The first product entry is free. All additional entries are $75 per product category if entered by Friday, October 10, after which, the fee will be $150 per product category.

For more information and guidelines on the New Products Showcase, visit www.SEMAShow.com.

Compiled by SEMA Editors

SCORE International Baja 500 to Premiere on CBS Sports Network, July 20
The SCORE International Baja 500 will premiere on CBS Sports Network, July 20, at 9:00 p.m. (EDT).

Prolong Super Lubricants Announces Tony Pedregon Sponsorship Two-time National Hot Rod Association (NHRA) funny car world champion Tony Pedregon has chosen Prolong Super Lubricants as his primary lubricant sponsor for the 2014 NHRA Mello Yello Drag Racing Series. Pedregon has 43 career wins, with a career-best elapsed time at 4.041 seconds, and he holds the record of quickest quarter-mile run in funny car history at 4.659 seconds.

Shannon Campbell was the ULTRA4 winner at the Badlands for the second year in a row. Photo credit: Thom Kingston of Spidertrax

Shannon Campbell Repeats Win at Badlands
More than 40 ULTRA4 cars came to compete at The Ultimate Motorsports Championship last weekend at Badlands Off-Road Park in Attica, Indiana. The race has grown nearly 70% in the last three years and has become a battle of East meets West on some of the harshest terrain the 2014 ULTRA4 season has to offer. The fastest drivers from the East included Erik Miller, Derek West, Bill Baird and Chicky Barton. Drivers from the West included Shannon Campbell, Loren Healy, Wayland Campbell and Tom Wayes. After two-and-a-half hours of racing, Campbell led by two laps over Mike Colville, making him the ULTRA4 winner at the Badlands for the second year in a row. At every 2014 ULTRA4 regional race, the top 10 drivers who haven't already qualified earn a spot to compete in the the 2015 Griffin King of The Hammers presented by Nitto Tire.

The unlimited ULTRA4 class shared the course this year with five modified 4500 vehicles. Casey Gilbert, who would have been the only 4600 stock vehicle to compete, opted to race with the 4500s, and ultimately won the field, followed by Jay Callaway and James Cantrell.

The 4 Wheel Parts Glen Helen Grand Prix in San Bernardino, California, is the next ULTRA4 event. It will take place next weekend, and is the second race in the Trail-Gear Western Regional Series. The next 4WD Eastern regional event will be the Sturgis Off Road Blowout in Sturgis, Kentucky, September 12–13. The next ULTRA4 Europe event will be the third annual King of The Valleys held in Wales, August 8–12.

Driving the new Audi R8 race car, Mike Skeen of the CRP team recorded two wins, sweeping the weekend at Road America.

Hawk Performance and CRP Racing Sweep the Weekend at Road America
Driving the new Audi R8 race car, Mike Skeen of the CRP team recorded two wins, sweeping the weekend at Road America, which is sponsored by the Hawk Performance brand.

	Gary Sheehan drove three of the four GoGoGear.com/UTI/Konig Wheels race cars during the weekend to score the victory.

Sheehan/Arsham Win Back-to-Back in Touring Car at Thunderhill
The Sheehan/Arsham partnership resulted in another win in the Touring Car class with Daniel Akhromstev pulling out a victory in the GT class at Thunderhill Raceway. The National Auto Sport Association (NASA) playing host to the Nitto Tires United States Touring Car Championship (USTCC). Gary Sheehan drove three of the four GoGoGear.com/UTI/Konig Wheels race cars during the weekend to score the victory.

The team of Larry Bani and Becky Arsham won the Orange Electronics Sportsman class in the GoGoGear.com/UTI/Powerbuilt Tools BMW M3. Mike Sekhon almost won the race in his BTM Motorwerks BMW M3 but his second place finish earned him the Plastex Top Rookie award. With a third-place and first-place finish in the Touring Car class, the GoGoGear.com/UTI /Konig Wheels teammates of Sheehan and Bani won the Cobra Electronics Top Team award for the GoGoGear.com team and won a cool Cobra radar detector for their hard work.

Compiled by SEMA Editors

SCORE International Baja 500 to Premiere on CBS Sports Network, July 20
The SCORE International Baja 500 will premiere on CBS Sports Network, July 20, at 9:00 p.m. (EDT).

Prolong Super Lubricants Announces Tony Pedregon Sponsorship Two-time National Hot Rod Association (NHRA) funny car world champion Tony Pedregon has chosen Prolong Super Lubricants as his primary lubricant sponsor for the 2014 NHRA Mello Yello Drag Racing Series. Pedregon has 43 career wins, with a career-best elapsed time at 4.041 seconds, and he holds the record of quickest quarter-mile run in funny car history at 4.659 seconds.

Shannon Campbell was the ULTRA4 winner at the Badlands for the second year in a row. Photo credit: Thom Kingston of Spidertrax

Shannon Campbell Repeats Win at Badlands
More than 40 ULTRA4 cars came to compete at The Ultimate Motorsports Championship last weekend at Badlands Off-Road Park in Attica, Indiana. The race has grown nearly 70% in the last three years and has become a battle of East meets West on some of the harshest terrain the 2014 ULTRA4 season has to offer. The fastest drivers from the East included Erik Miller, Derek West, Bill Baird and Chicky Barton. Drivers from the West included Shannon Campbell, Loren Healy, Wayland Campbell and Tom Wayes. After two-and-a-half hours of racing, Campbell led by two laps over Mike Colville, making him the ULTRA4 winner at the Badlands for the second year in a row. At every 2014 ULTRA4 regional race, the top 10 drivers who haven't already qualified earn a spot to compete in the the 2015 Griffin King of The Hammers presented by Nitto Tire.

The unlimited ULTRA4 class shared the course this year with five modified 4500 vehicles. Casey Gilbert, who would have been the only 4600 stock vehicle to compete, opted to race with the 4500s, and ultimately won the field, followed by Jay Callaway and James Cantrell.

The 4 Wheel Parts Glen Helen Grand Prix in San Bernardino, California, is the next ULTRA4 event. It will take place next weekend, and is the second race in the Trail-Gear Western Regional Series. The next 4WD Eastern regional event will be the Sturgis Off Road Blowout in Sturgis, Kentucky, September 12–13. The next ULTRA4 Europe event will be the third annual King of The Valleys held in Wales, August 8–12.

Driving the new Audi R8 race car, Mike Skeen of the CRP team recorded two wins, sweeping the weekend at Road America.

Hawk Performance and CRP Racing Sweep the Weekend at Road America
Driving the new Audi R8 race car, Mike Skeen of the CRP team recorded two wins, sweeping the weekend at Road America, which is sponsored by the Hawk Performance brand.

	Gary Sheehan drove three of the four GoGoGear.com/UTI/Konig Wheels race cars during the weekend to score the victory.

Sheehan/Arsham Win Back-to-Back in Touring Car at Thunderhill
The Sheehan/Arsham partnership resulted in another win in the Touring Car class with Daniel Akhromstev pulling out a victory in the GT class at Thunderhill Raceway. The National Auto Sport Association (NASA) playing host to the Nitto Tires United States Touring Car Championship (USTCC). Gary Sheehan drove three of the four GoGoGear.com/UTI/Konig Wheels race cars during the weekend to score the victory.

The team of Larry Bani and Becky Arsham won the Orange Electronics Sportsman class in the GoGoGear.com/UTI/Powerbuilt Tools BMW M3. Mike Sekhon almost won the race in his BTM Motorwerks BMW M3 but his second place finish earned him the Plastex Top Rookie award. With a third-place and first-place finish in the Touring Car class, the GoGoGear.com/UTI /Konig Wheels teammates of Sheehan and Bani won the Cobra Electronics Top Team award for the GoGoGear.com team and won a cool Cobra radar detector for their hard work.

By SEMA Editors

	Todd Petersen of MSD Performance was the 2013 SEMA Gen-III Innovator Award recipient.

SEMA is seeking nominations to identify youthful innovators whose work is substantially changing the way the automotive aftermarket is doing business. These nominations will be used to select the third-annual SEMA Gen-III Innovator Award. SEMA will honor the award winner at the 2014 SEMA Show Banquet, which takes place on the evening of Thursday, November 6, 2014.

The winning candidate will be energetic and passionate about the enthusiast marketplace. He or she will have contributed a bright, novel way to fix something broken, build something really new or make something better.

He or she may be the MVP on a team that leads with a game-changing product or service. They may have been the first to act on a new trend, invent an original product people did not yet know they needed, or work independently to devise and implement stellar ideas that better suit the changing marketplace of the new millennium.

Whatever the case, the SEMA Gen-III Innovator will be young—less than 40 years of age as of December 31, 2014. If you know someone who exhibits the same pioneering spirit as the original industry founders, we need your help in identifying that person for the SEMA Gen-III Innovator Award.

Please fill out the 2014 SEMA Gen-III Innovator Award Nomination Form and tell us about the person you think deserves a moment in the spotlight. All nominees will be invited, along with a guest, to attend and participate in the SEMA Banquet. Gen-III Innovator Award nomination forms must be submitted prior to close of business, Friday, July 25, at 5:00 p.m. (PDT).

For more information about that award, please visit www.sema.org/innovator or contact Lindsay Bianco at LindsayB@sema.org or 909-978-6692.

By SEMA Editors

	Todd Petersen of MSD Performance was the 2013 SEMA Gen-III Innovator Award recipient.

SEMA is seeking nominations to identify youthful innovators whose work is substantially changing the way the automotive aftermarket is doing business. These nominations will be used to select the third-annual SEMA Gen-III Innovator Award. SEMA will honor the award winner at the 2014 SEMA Show Banquet, which takes place on the evening of Thursday, November 6, 2014.

The winning candidate will be energetic and passionate about the enthusiast marketplace. He or she will have contributed a bright, novel way to fix something broken, build something really new or make something better.

He or she may be the MVP on a team that leads with a game-changing product or service. They may have been the first to act on a new trend, invent an original product people did not yet know they needed, or work independently to devise and implement stellar ideas that better suit the changing marketplace of the new millennium.

Whatever the case, the SEMA Gen-III Innovator will be young—less than 40 years of age as of December 31, 2014. If you know someone who exhibits the same pioneering spirit as the original industry founders, we need your help in identifying that person for the SEMA Gen-III Innovator Award.

Please fill out the 2014 SEMA Gen-III Innovator Award Nomination Form and tell us about the person you think deserves a moment in the spotlight. All nominees will be invited, along with a guest, to attend and participate in the SEMA Banquet. Gen-III Innovator Award nomination forms must be submitted prior to close of business, Friday, July 25, at 5:00 p.m. (PDT).

For more information about that award, please visit www.sema.org/innovator or contact Lindsay Bianco at LindsayB@sema.org or 909-978-6692.

By SEMA Editors

	Todd Petersen of MSD Performance was the 2013 SEMA Gen-III Innovator Award recipient.

SEMA is seeking nominations to identify youthful innovators whose work is substantially changing the way the automotive aftermarket is doing business. These nominations will be used to select the third-annual SEMA Gen-III Innovator Award. SEMA will honor the award winner at the 2014 SEMA Show Banquet, which takes place on the evening of Thursday, November 6, 2014.

The winning candidate will be energetic and passionate about the enthusiast marketplace. He or she will have contributed a bright, novel way to fix something broken, build something really new or make something better.

He or she may be the MVP on a team that leads with a game-changing product or service. They may have been the first to act on a new trend, invent an original product people did not yet know they needed, or work independently to devise and implement stellar ideas that better suit the changing marketplace of the new millennium.

Whatever the case, the SEMA Gen-III Innovator will be young—less than 40 years of age as of December 31, 2014. If you know someone who exhibits the same pioneering spirit as the original industry founders, we need your help in identifying that person for the SEMA Gen-III Innovator Award.

Please fill out the 2014 SEMA Gen-III Innovator Award Nomination Form and tell us about the person you think deserves a moment in the spotlight. All nominees will be invited, along with a guest, to attend and participate in the SEMA Banquet. Gen-III Innovator Award nomination forms must be submitted prior to close of business, Friday, July 25, at 5:00 p.m. (PDT).

For more information about that award, please visit www.sema.org/innovator or contact Lindsay Bianco at LindsayB@sema.org or 909-978-6692.

	The floorplan for the 2014 SEMA Show is available online at www.SEMAShow.com/floorplan.

Ready to see the companies showing off their best on the specialty automotive world’s most dynamic stage? The floorplan for the 2014 SEMA Show is available online at www.SEMAShow.com/floorplan.

Finding out what companies are going to the Show, getting acquainted with the layout of the halls, locating the must-see manufacturers—the exhibitor list and floorplan is where a buyer’s game plan begins. Searches can be broken down by each of the Show’s halls, allowing buyers to save time engaging sought-after manufacturers within specific market niches. Buyers looking for the locations of specific companies can use the search tool to find booths and plan a route of action. Others browse the list to identify new businesses within their market and begin shaping plans to connect at the Show.

The 2014 SEMA Show is laid out in 13 different sections, covering four halls of the Las Vegas Convention Center. In addition, a portion of the LVH features one of the Show’s two First-Time & Featured Exhibitors section; the other is in the Upper South Hall of the Las Vegas Convention Center.

North Hall

• Restyling & Car Care Accessories 
• Tools & Equipment 
• Mobile Electronics & Technology
• Collision Repair & Refinish
• First-Time & Featured Exhibitors (North Hall LVH)

Central Hall

• Racing & Performance
• Hot Rod Alley
• Restoration Marketplace

Upper South Hall

• Trucks, SUVs & Off-Road 
• Powersports & Utility Vehicles 
• Business Services
• First-Time & Featured Exhibitors (LVCC Sky Bridge)

Lower South Hall

• Wheels & Accessories
• Global Tire Expo

The SEMA Show is a trade-only event where manufacturers and buyers of automotive specialty parts and equipment gather to do business each year. This year’s event is on track to include more than 130,000 industry professionals from more than 130 countries.

Visit www.SEMAShow.com for complete information on the 2014 SEMA Show. 

	The floorplan for the 2014 SEMA Show is available online at www.SEMAShow.com/floorplan.

Ready to see the companies showing off their best on the specialty automotive world’s most dynamic stage? The floorplan for the 2014 SEMA Show is available online at www.SEMAShow.com/floorplan.

Finding out what companies are going to the Show, getting acquainted with the layout of the halls, locating the must-see manufacturers—the exhibitor list and floorplan is where a buyer’s game plan begins. Searches can be broken down by each of the Show’s halls, allowing buyers to save time engaging sought-after manufacturers within specific market niches. Buyers looking for the locations of specific companies can use the search tool to find booths and plan a route of action. Others browse the list to identify new businesses within their market and begin shaping plans to connect at the Show.

The 2014 SEMA Show is laid out in 13 different sections, covering four halls of the Las Vegas Convention Center. In addition, a portion of the LVH features one of the Show’s two First-Time & Featured Exhibitors section; the other is in the Upper South Hall of the Las Vegas Convention Center.

North Hall

• Restyling & Car Care Accessories 
• Tools & Equipment 
• Mobile Electronics & Technology
• Collision Repair & Refinish
• First-Time & Featured Exhibitors (North Hall LVH)

Central Hall

• Racing & Performance
• Hot Rod Alley
• Restoration Marketplace

Upper South Hall

• Trucks, SUVs & Off-Road 
• Powersports & Utility Vehicles 
• Business Services
• First-Time & Featured Exhibitors (LVCC Sky Bridge)

Lower South Hall

• Wheels & Accessories
• Global Tire Expo

The SEMA Show is a trade-only event where manufacturers and buyers of automotive specialty parts and equipment gather to do business each year. This year’s event is on track to include more than 130,000 industry professionals from more than 130 countries.

Visit www.SEMAShow.com for complete information on the 2014 SEMA Show. 

	The floorplan for the 2014 SEMA Show is available online at www.SEMAShow.com/floorplan.

Ready to see the companies showing off their best on the specialty automotive world’s most dynamic stage? The floorplan for the 2014 SEMA Show is available online at www.SEMAShow.com/floorplan.

Finding out what companies are going to the Show, getting acquainted with the layout of the halls, locating the must-see manufacturers—the exhibitor list and floorplan is where a buyer’s game plan begins. Searches can be broken down by each of the Show’s halls, allowing buyers to save time engaging sought-after manufacturers within specific market niches. Buyers looking for the locations of specific companies can use the search tool to find booths and plan a route of action. Others browse the list to identify new businesses within their market and begin shaping plans to connect at the Show.

The 2014 SEMA Show is laid out in 13 different sections, covering four halls of the Las Vegas Convention Center. In addition, a portion of the LVH features one of the Show’s two First-Time & Featured Exhibitors section; the other is in the Upper South Hall of the Las Vegas Convention Center.

North Hall

• Restyling & Car Care Accessories 
• Tools & Equipment 
• Mobile Electronics & Technology
• Collision Repair & Refinish
• First-Time & Featured Exhibitors (North Hall LVH)

Central Hall

• Racing & Performance
• Hot Rod Alley
• Restoration Marketplace

Upper South Hall

• Trucks, SUVs & Off-Road 
• Powersports & Utility Vehicles 
• Business Services
• First-Time & Featured Exhibitors (LVCC Sky Bridge)

Lower South Hall

• Wheels & Accessories
• Global Tire Expo

The SEMA Show is a trade-only event where manufacturers and buyers of automotive specialty parts and equipment gather to do business each year. This year’s event is on track to include more than 130,000 industry professionals from more than 130 countries.

Visit www.SEMAShow.com for complete information on the 2014 SEMA Show. 

By Della Domingo

	The SEMA Installation Gala, to be held next Friday, July 18, at the Sheraton Fairplex Conference Center in Pomona, California, will include dinner and a cocktail reception where the SEMA Pinewood Drag Races will take place.

Leaders and volunteers from the automotive accessories industry will be honored during the annual SEMA Installation Gala, Friday, July 18, at the Sheraton Fairplex Conference Center in Pomona, California.

Among the individuals being recognized are the 2014 SEMA Hall of Fame inductees: Nile Cornelison, Jim Cozzie, John Menzler and Fred C. Offenhauser. Others being recognized during the gala include the newly elected SEMA Board members, Greg Adler and Tim Martin, and those concluding their term as SEMA Board members, JR Moore and Steve Wolcott.

“We’re fortunate to have an industry filled with passionate, hard-working individuals,” said Chris Kersting, SEMA president and CEO. “And we’re even more fortunate to have volunteers who go above and beyond in assisting the industry. It’s our privilege to pay tribute to some of these amazing leaders during the upcoming SEMA Installation Gala.”

Themed “Leaders and Legends,” the 2014 SEMA Installation Gala will feature up-and-coming industry leaders and esteemed icons from the automotive accessories world. The celebration will include dinner and a cocktail reception where the SEMA Pinewood Drag Races will take place. The race, which features more than 200 gravity-powered toy cars made from a block of wood, plastic wheels and metal axles, is a fundraiser for SEMA Cares—an industry group that supports various children's charities.

Tickets to the SEMA Installation Gala are available at www.SEMA.org/gala, or by contacting Jamie Eriksen at jamiee@sema.org or 909-978-6737. Details about the SEMA Pinewood Drag Races are available from Susan Alfonso at susana@sema.org or 909-978-6687.