By SEMA Editors

There are six weeks until the aftermarket industry converges in Las Vegas for the 2023 SEMA Show, October 31-November 3. As exhibitors gear up to connect with a projected 160,000 buyers, influencers, dealers and more automotive professionals, here's a list of key deadlines and checklists to keep the industry on track and on budget.

SEMA Show Deadlines List

This all-encompassing checklist provides a breakdown of all of the deadlines for booth orders, rentals, booth vehicle applications, celebrity appearance notifications and more key dates, which are also detailed below.

View the SEMA Show deadlines checklist.

Budget Checklist

This checklist allows exhibitors to keep track of all costs--like exhibit design, booth services, freight/material handling, labor and miscellaneous fees. Simply input the exhibiting company name for a personalized form.

View the SEMA Show budget checklist.

Upcoming Key Exhibitor Deadlines

Placing Freeman orders before the Thursday, September 28 discount deadline, which offers prices up to 40% off regular rates on nearly all services, is one of the best ways to save ahead of the SEMA Show. Our partners at Freeman are here to help answer any questions about preparing for the SEMA Show and maximizing savings. Email sema@freeman.com or call 888-508-5054 (Monday through Friday, 8 a.m.-5 p.m. PDT) to connect directly.

Don't forget that the Exhibitor Services Manual, accessed at semashow.com/esm, is a one-stop shop for all things related to exhibiting at the SEMA Show. It contains everything companies need to know to exhibit like a pro, including the deadline and budget checklists. 

And now that you know these dates, exhibitors can also lock in the guaranteed lowest hotel rates by booking in the official SEMA Show Block provided by OnPeak.

Be sure to check out the complete list of deadlines for more dates. 

• September 26: Freight-Freeman Warehouse--first day to accept advance freight.
• September 28: Freeman Discount Deadline--Various Freeman services, including audio-visual and computers; carpet and booth cleaning order; credit card authorization/method of payment; electrical; accessories (advanced rate); furnishings (advanced rate); first-time exhibitor booth package; labor for hanging signage/banner; labor for installation/dismantle; payment authorization form; rental exhibit order (advanced rate); third party payment authorization; utilities; internet/telephone.
• September 29: Exhibitor registration is due for domestic guests (to receive badges in the mail) at semashow.com/register.
• October 6: New Products Entry (advanced rate).
• October 6: Products for Product-Vehicle Builders.
• October 6: Exhibitor Booth Insurance (if purchased from Risk-strategies/Buttine).
• October 6: EAC/Exhibitor-Appointed Contractor Application Form.
• October 6: EAC/Exhibitor-Appointed Contractor Proof of Insurance Deadline.
• October 13: Shipping of Carpet to Advance Warehouse--CARPET/PAD only. 
• October 13: After-Hours Events.
• October 13: After-Hours Event--Proof of Security (Required if having an after-hours event). 
• October 13: Meeting/Function space reservation.
• October 16: Booth Catering Order Service--CENTERPLATE.
• October 18: Tents/Canopies--Full Circle Events.
• October 18: Freight--Last day freight will be accepted at the warehouse without penalty.
• October 19: Hanging sign/banner shipments to advance Freeman Warehouse.
• October 19: New Product Showcase advance shipments to Freeman Warehouse.
• October 20: Photography Order--Expo Ease
• October 20: Plant and Floral Order--Expo Ease
• October 26: Freight--1st Day Shipments accepted at LVCC (refer to Target Floor Plan)
• October 27: Vehicle Detailing (Advanced Rate)--ShowFleet
• November 2: Last Day to Pick Up Banquet Tickets--12:00 p.m. deadline
• November 3: Members Lounge Conference Room Reservation by 3 p.m.
• November 3: Online Registration Closes at 2 p.m.

By SEMA Editors

In partnership with Ford Motor Company, SEMA Garage is excited to announce a measuring session for the newly designed '24 Ford Mustang. The event will allow SEMA members to test-fit prototypes, 3D scan, measure and have a close-up experience with select models of this vehicle. 

Featured vehicle models: 

• Mustang GT Coupe Premium 
• Mustang Ecoboost Convertible Premium  
• Mustang Mach-E GT AWD 

 SEMA Garage Detroit  

(View on Google Maps)

September 26, 2023

RSVP for SEMA Garage Detroit here.

 Contact measuringsessions@sema.org for additional information.*

*Due to high demand, all submissions will be subject to approval by Ford.

By the Washington, D.C. office

U.S. House of Representatives has passed the Preserving Choice in Vehicle Purchases Act (H.R. 1435) from Representative John Joyce (R-PA). The bill passed with bipartisan support (222 to 190), with eight Democrats joining their Republican colleagues to advance this legislation. The SEMA-supported legislation prohibits the U.S. Environmental Protection Agency (EPA) from issuing a waiver to California for regulations that would ban the sale of new motor vehicles with internal combustion engines (ICE) in the state by 2035. 

SEMA thanks Rep. Joyce for leading the fight to ensure Americans can choose the type of motor vehicle that best meets their needs. "The last thing my constituents want is another oppressive Biden Administration mandate that puts a radical environmental agenda and far-left special interests above their individual freedoms," said Congressman Joyce. "There is nothing more quintessentially American than the freedom of the open road, and I'm grateful to my colleagues for supporting this important legislation protecting the freedom of all Americans to drive the vehicles of their choice." 

House Energy and Commerce (E&C) Committee Chairwoman Cathy McMorris Rodgers (R-WA) shepherded H.R. 1435 through the committee in July. As Chair of the E&C Committee, which has jurisdiction over automotive issues and the Clean Air Act, McMorris Rodgers has been a lead advocate for technology-neutral vehicle policies. "Seventeen other states have similar bans on internal combustion engines that would be triggered if EPA approves California's request," said Chairwoman McMorris Rodgers. "This affects 40% of the United States' new vehicle market--and companies don't customize cars for every state." 

To date, 14 out of 17 CARB states have begun adopting regulations to follow the California zero-emissions vehicles (ZEV) mandate. The existing ZEV regulations are so onerous that Stellantis, a member of the Big Three, has stopped shipping gas-powered Jeeps to dealers in those states and customers wanting gas-powered vehicles must place a special order. 

U.S. Senator Markwayne Mullin (R-OK), the co-chair of the Congressional Automotive Performance and Motorsports Caucus, introduced S. 2090, a Senate companion bill to H.R. 1435 (includes the same bill text). The House and Senate versions of the Preserving Choice in Vehicle Purchases Act now await consideration in the Senate Environment and Public Works Committee. 

Click here to send your U.S. Senators a letter asking them to support the Preserving Choice in Vehicle Purchases Act by co-sponsoring S. 2090.  

For more information on these efforts, visit sema.org/advocacy/ice-bans or contact me at tiffanyc@sema.org.

By the Washington, D.C. office

U.S. House of Representatives has passed the Preserving Choice in Vehicle Purchases Act (H.R. 1435) from Representative John Joyce (R-PA). The bill passed with bipartisan support (222 to 190), with eight Democrats joining their Republican colleagues to advance this legislation. The SEMA-supported legislation prohibits the U.S. Environmental Protection Agency (EPA) from issuing a waiver to California for regulations that would ban the sale of new motor vehicles with internal combustion engines (ICE) in the state by 2035. 

SEMA thanks Rep. Joyce for leading the fight to ensure Americans can choose the type of motor vehicle that best meets their needs. "The last thing my constituents want is another oppressive Biden Administration mandate that puts a radical environmental agenda and far-left special interests above their individual freedoms," said Congressman Joyce. "There is nothing more quintessentially American than the freedom of the open road, and I'm grateful to my colleagues for supporting this important legislation protecting the freedom of all Americans to drive the vehicles of their choice." 

House Energy and Commerce (E&C) Committee Chairwoman Cathy McMorris Rodgers (R-WA) shepherded H.R. 1435 through the committee in July. As Chair of the E&C Committee, which has jurisdiction over automotive issues and the Clean Air Act, McMorris Rodgers has been a lead advocate for technology-neutral vehicle policies. "Seventeen other states have similar bans on internal combustion engines that would be triggered if EPA approves California's request," said Chairwoman McMorris Rodgers. "This affects 40% of the United States' new vehicle market--and companies don't customize cars for every state." 

To date, 14 out of 17 CARB states have begun adopting regulations to follow the California zero-emissions vehicles (ZEV) mandate. The existing ZEV regulations are so onerous that Stellantis, a member of the Big Three, has stopped shipping gas-powered Jeeps to dealers in those states and customers wanting gas-powered vehicles must place a special order. 

U.S. Senator Markwayne Mullin (R-OK), the co-chair of the Congressional Automotive Performance and Motorsports Caucus, introduced S. 2090, a Senate companion bill to H.R. 1435 (includes the same bill text). The House and Senate versions of the Preserving Choice in Vehicle Purchases Act now await consideration in the Senate Environment and Public Works Committee. 

Click here to send your U.S. Senators a letter asking them to support the Preserving Choice in Vehicle Purchases Act by co-sponsoring S. 2090.  

For more information on these efforts, visit sema.org/advocacy/ice-bans or contact me at tiffanyc@sema.org.

By Ashley Reyes

The U.S. Environmental Protection Agency (EPA) has proposed new federal emissions standards intended to dramatically increase sales of electric vehicles (EVs), leaving many aftermarket companies with questions about what this means for the industry, as well as the future of internal combustion engine (ICE) and emerging engine technologies.

Hear from Rob Simons of Automotive Consulting Services and Tobi Burek of Ricardo in a new video linked here (and embedded below) from the SEMA Emerging Trends & Technology Network (ETTN) as they dive into an insightful and informative discussion on battery electric vehicles (BEVs), biofuels and hydrogen technologies, as well as other factors that are often ignored on the road to achieving zero emissions.

By watching the video, you'll gain a better understanding of emerging engine technologies and the opportunities and challenges that come with each. Watch the video on Facebook and join the conversation in the comments! You don't want to miss it!

By Ashley Reyes

SEMA business members can access a variety of benefits that will help them increase their productivity and business growth while at the 2023 SEMA Show, taking place October 31-November 3 in Las Vegas, Nevada. 

Member Lounges

SEMA business members can relax, refuel and recharge while at the SEMA Show by visiting any of the following three member lounges: 

• Members Lounge - North - N251
• Members Lounge - South, Driven by WTC - Booth 34000
• Members Lounge - West, Fueled by TORA - Booth 58051

Open exclusively to business members during Show hours, the lounges offer complimentary business services, internet access, charging stations and timesaving Grab 'N' Go lunches for purchase. 

Complimentary meeting space can also be reserved by SEMA, Tire Industry Association (TIA) and Society of Collision Repair Specialists (SCRS) members (with the exception of non-exhibiting manufacturers or companies otherwise qualified to exhibit at the SEMA Show). Rooms can be reserved ahead of time and can accommodate up to 10 people for a maximum of one hour at a time. Reserve your meeting room here.

Member Central 

Member Central is the ultimate hub exclusively crafted for SEMA members. It offers potential members a preview of the benefits available through SEMA business and individual memberships, while current members can fully enhance their SEMA journey here. It's your prime destination to explore the wide range of year-round benefits and services, and a dedicated space for members to connect, learn and access valuable resources during the Show.

Educational Opportunities 

SEMA members can take advantage of SEMA Show Education to evaluate and strengthen their business. There is something for everyone, with a wide array of content delivered among six education tracks and 99 total sessions. Attendees will hear and learn from top industry experts, entrepreneurs, innovators, and world-renowned leaders as they delve into the most relevant, top-of-mind business issues and ideas impacting the automotive aftermarket industry. 

This year's featured programs include Digital Marketing Bootcamp, SEMA Women in Automotive Symposium, and the SEMA Main Stage Experience. Members will also not want to miss the SEMA Market Research session "State of the Specialty-Equipment Industry: Trends and Directions" to gain insight into how the industry fared in 2023 and how they can prepare their business for success going into 2024. Learn more and register for sessions here. 

Networking Opportunities

SEMA council and network events serve as your premier destination to forge meaningful connections with industry peers and leaders in your specialized market segment. Connect with fellow members who share common interests or challenges across nine distinct automotive communities. Additionally, gain insights into the wealth of programs and resources tailored to support the growth and prosperity of your specific segment. Explore our event lineup and RSVP here.

General Membership Meeting

SEMA's General Membership Meeting at the SEMA Show, scheduled for Thursday, November 2, 7:30 a.m.-8:30 a.m. in the Members Lounge North (Room N251), promises an informative start to your day. Join SEMA President and CEO Mike Spagnola and Chairman of the Board Kyle Fickler as they share new and exciting updates on SEMA business member benefits and services, year-round business solutions, and the latest SEMA initiatives. Members will be able to enjoy complimentary refreshments. Secure your spot by registering for the meeting today here.

You must be an active SEMA business member to attend the General Membership Meeting. Registration for the meeting will not grant you access to the SEMA Show without a SEMA Show badge. If you still need to register, visit SEMAShow.com/register. 

For general updates on the SEMA Show, visit SEMAShow.com.

By Ashley Reyes

SEMA has announced a special new award that will recognize a featured vehicle at the 2023 SEMA Show, October 31-November 3 in Las Vegas, that showcases exceptional engineering. The SEMA Best Engineered Vehicle of the Year Award will honor and celebrate a build that demonstrates quality engineering throughout the entire vehicle, or an aspect of the vehicle that goes beyond just physical appearance. 

The award aims to inspire more engineers to enter the automotive aftermarket by highlighting their impact on the automotive specialty-equipment industry and places a spotlight on the symbiotic relationship between a vehicle's design and engineering.

"While vehicle aesthetics have always played a crucial role in the automotive aftermarket, this award recognizes the intricate engineering that transforms a vehicle into a masterpiece of design and functionality," said Chris Standifer, SEMA manager of recognition programs. "It also sheds light on the technical brilliance behind the build and provides a platform for engineers to showcase their transformative innovations."

To be considered for the award, builders must upload a photo, video, description of the engineering content included in the build and the location of the displayed vehicle at the SEMA Show into their submission. Entries are being accepted until Wednesday, October 25, at this link.

The SEMA Best Engineered Vehicle of the Year Award winner will be announced at SEMA Central on Thursday, November 2, at the SEMA Show.

By Ashley Reyes

The Hot Rod Industry Alliance (HRIA) is hosting its next online General Membership Meeting and Panel Discussion on Tuesday, October 10, at 10:00 a.m. PDT/1:00 p.m. EDT.

Open to current and prospective members, the meeting is the best time to learn about HRIA's current events, member resources and top priorities. The meeting will then be followed by a panel discussion on financial planning. During the talk, attendees will discover the best course of action to take when key employees of their company, or even the shop owners themselves, retire or leave the business and leave a large impact on operations.

Attendees will learn what steps to take now or in the future to plan for retirement, common challenges and solutions to creating a business succession plan, different options to consider for a specific type of business and what to consider when valuing a business. The discussion will be moderated by Amy Fitzgerald of Cool Hand Customs and feature speakers Karl Schulman of Garret's Rod Shop, Chris Holstrom of Chris Holstrom Concepts, Keith Guertin of OneDigital and Frieda Rakhman of Fifth Third Bank.

Register here.

By SEMA Editors

Several automakers have unveiled new models at the 2023 North American International Auto Show, some of which can serve as a preview for what's to come for this year's highly anticipated SEMA Show, October 31-November 3 in Las Vegas.

Ford showed off its '24 F-150 Tremor, which might be one of the most feature-filled full-size trucks available to buyers.

For example, Ford showed off its '24 F-150 Tremor, which might be one of the most feature-filled full-size trucks available to buyers. It features an updated grille, headlights, stamped steel bumpers, special off-road tires and an upgraded tailgate door. In addition, the truck reportedly features a 12-in. infotainment system screen, digital gauge cluster and heads-up display.

The '24 Ford F-150 features updated stamped steel bumpers and an upgraded tailgate door.

In addition, GMC showcased its first-ever Sierra EV Denali, a powerful electric pickup truck with a sleek grille and headlights. The model features advanced driving experience and driver-assisted technology, with more details expected to be announced at a later date.

GMC's first-ever Sierra EV Denali features advanced driving experience and driver-assisted technology.

Register for the SEMA Show

Builds like these are expected to be highlighted outside of and throughout the SEMA Show floor, so you don't want to miss the 2023 event, October 31-November 3 in Las Vegas.

SEMA Show management is dedicated to making the event as cost-effective as possible for all. Registration is $60 through September 29 and $120 after that date. 

Registering early allows attendees to take advantage of the best rates and receive all the necessary information for planning their SEMA Show experience. Early registration also ensures that attendees will receive their badges in the mail before this year's event. 

Get started on your road to the 2023 SEMA Show by registering today at SEMAShow.com/register!

By Ashley Reyes

The SEMA Truck & Off-Road Alliance (TORA) has named Injen Technology as the council's newest member spotlight company. Get to know their story in the SEMA News interview with Jay Crouch, Injen Technology's director of global business, below.   

SEMA News: Tell us the story of Injen Technology. How did the company start?  

Jay Crouch: In 1988, a young entrepreneur named Ron Delgado was working late into the evening trying to find a better way to polish products for his contract manufacturing business, then known as RD Metals Works. RD Metals held contract manufacturing jobs within multiple industries, including polishing baseball bats for Easton. At the time, most polishing machines only polished along flat surfaces, but when Ron had the idea for a multi-axis machine that could polish better and faster than anything he had used before, he was determined to make it a reality.  

What began as a mission to perfect the art of polishing soon grew into a full-fledged quest to develop industry-changing design and manufacturing solutions. In 1991, as the demand for high-quality aftermarket air induction products began to reach scale, Ron knew he had found an opportunity to make his mark on an industry he loved. RD Metal Works soon started building and polishing intake systems on a private-label basis for many leading brands in the industry. 

In 1998, Ron knew that his team could design and build industry-leading intake systems and decided to launch and market his own brand of cold air intakes. Absorbing the experience, design capabilities and quality standards of RD Metal Works in 1998, Injen Technology was born. Ron and the team at Injen Technology quickly embarked on a never-ending quest to brand their own name and set new standards of quality and performance while constantly striving to improve our own engineering capabilities. Bringing together all phases of manufacturing under one corporate umbrella proved to be the equation for unrivaled success. 

For the past 25 years, Injen Technology has led the way in innovation and design within the performance aftermarket. Constantly innovating and pushing the limits of design, Injen currently holds more than 10 patents, with four of those patents on the tuning process of an air intake system--something no other manufacturer can claim. Continually growing and innovating, Injen Technology is headquartered in Montclair, California, with production facilities in Pomona, California, and Coachella, California.  

SN: What was Injen Technology's breakthrough moment?  

JC: After 25 years of business, there are definitely a few noteworthy breakthroughs. First was the patenting of Injen's MR Technology. MR Technology is our patented venturi stepping process that enables our engineers to "tune" an intake for maximum power by adjusting airspeed at the MAF during the design phase. This opened the doors for endless design possibilities for maximum power without the fear of check-engine lights.  

Another breakthrough was developing and installing our own air filter manufacturing line. This allowed our team at Injen to not only produce our own air filters right here in California, but it also allowed our engineering team more freedom to develop new intake designs without fear of having to use an existing off-the-shelf air filter.  

One of our latest innovations is Injen's "Evolution" line of rotomolded intakes. Injen is globally recognized as a leader in cold air intake design and our DNA is forged in our traditional line of aluminum intakes. With the addition of our rotomolded line of closed box intake systems branded as "Evolution," we were able to use our decades worth of engineering and apply that the Evolution line. The Evolution line has really taken us to the next level. These designs have allowed our team to bring more focus to the Euro and truck market segments. By entering the off-road and truck market with unique intake systems designed specifically for the Jeep, Bronco, Tacoma, Silverado, F-150 and more, we opened up an entirely new market for Injen and followed along as our truck offerings quickly climbed as our number-one-selling products. 

SN: Tell us about Injen Technology now and projects you are working on.  

JC: 2023 is an exciting year for Injen. While we're continuing our current manufacturing in Pomona, California, we're also opening our new world headquarters in Montclair, California. As far as development is concerned, our team is heavy in the development of many new product lines for the off-road market, including new exhaust designs to help round out our product offerings. Stay tuned for exciting products for the new Tacoma, the new Tundra, the Jeep 392, plus much more. You might hear a whisper of our Carbon Fiber lineup coming at SEMA 2023, so make sure you stop by our booth to see if the rumors are true! 

SN: Tell us about a product that you are proud of.  

JC: I'm partial to our Evolution line. The development on this line was strong, as we needed to expand our offerings and overcome the design limitations of traditional aluminum intakes. With the addition of our Evolution line, we're now able to use 3D scans of a vehicle and develop an intake system that basically drops in for a factory fit and with a performance look and feel. It really is a best-in-class solution and the reason why our designs are so far ahead of the competition when it comes to power output and overall fitment. I have a feeling that I'll have a new favorite around SEMA time though, so make sure to follow us on social media to stay up to date on everything Injen!  

SN: What advice do you have for young professionals contemplating a career in the automotive aftermarket?  

JC: Like others have said in the past, it is imperative to carve out a niche and turn it into a career within this incredible industry. Being an enthusiast is only part of the equation, the key is to have a specialty or niche and then apply that to our industry, along with your automotive passion. Learn as much as you can to become an expert in your craft and mix in your passion at the same time. Before you know it, you'll be sought-after within this industry and beyond.

Fill out a TORA-member spotlight form to highlight how you or your company are contributing to the truck and off-road specialty-equipment industry. Selected candidates are eligible to be featured on TORA's social media, SEMA News and future TORA member updates.