By SEMA News Editors

The SEMA Truck & Off-Road Alliance (TORA) has named Kirstin Backes, sales and marketing program manager at COBB Tuning, as the council's newest spotlight volunteer. Get to know Backes in her interview with SEMA News below.  

SEMA News: What inspired you to pursue a career in the truck and off-road industry? 

Kirstin Backes: I grew up in a family that pursued motorsports all over the board, including off-roading and desert racing. While I did have some fun on the dragstrip and worked in the more "traditional" performance/hot-rod space for years, I found myself drawn more towards off-road adventure in my personal life. Ultimately, I want to help make modifying your truck--whether it's on- or off-road--more accessible and fun for other enthusiasts like me. 

SEMA News: Why did you decide to volunteer for TORA?  

KB: As a long-time industry volunteer, volunteering with TORA was a no-brainer. It's important to keep the voice of both enthusiasts and professionals in different parts of the aftermarket in the ear of the association at the board level and beyond, and working with TORA is a great way to do it. For me, that means keeping the focus of the association (and the Show) on where the aftermarket is going without sacrificing the legacy that got us here. I also think it's a great way to make sure that the interests of truck and off-road-focused enthusiasts and businesses are fairly represented when we're facing legislative challenges in things like land use, which can be missed when our market segments get overlooked. 

SN: What advice do you have for someone pursuing a career in the automotive aftermarket?  

KB: Don't be afraid to engage with SEMA beyond the Show in October and November. Get to as many networking events as you can, and get to know the people who work in the aftermarket outside the walls of your own company. It's changed my career trajectory entirely, and I've been lucky to make some great friends along the way.

SN: What is your dream truck or off-road vehicle?  

KB: I recently purchased a long-time dream truck of mine--a Toyota Tundra--and I'm loving it more and more with every drive. So far, it's only done the long road trip home and some local exploration in the southeast, but I'm looking forward to a week or so in the desert soon! 

Fill out a TORA-member spotlight form to highlight how you or your company are contributing to the truck and off-road specialty-equipment industry. Selected candidates are eligible to be featured on TORA's social media, SEMA News and future TORA member updates.   

By Ashley Reyes

SEMA Business Members looking to supercharge their network and establish invaluable connections in their market niche can RSVP now for SEMA Show Council and Network events. 

As the industry gathers for the world's largest automotive aftermarket trade event, the 2023 SEMA Show, October 31-November 3 in Las Vegas, the council and network events will be the go-to destination for members to forge meaningful relationships with industry peers and leaders in their specialized market segment. The dedicated gatherings make it easy to connect with businesses from almost every automotive niche, whether you are involved in hot rods and restoration, truck and off-road, automotive technology, automotive restyling or wheels and tires. 

There are also customized events for women in the industry and those aged 39 and under, offering a chance for individuals to grow their network and discover resources for enhancing their careers.   

"Networking at the SEMA Show is crucial for growing one's professional network," said Zane Clark, SEMA vice president of membership, education, research and councils and networks. "These events prioritize connections while also providing a relaxed atmosphere to celebrate the industry with friends in the process."  

From receptions and happy hours to meetings and lunches, each event is exclusively crafted to help members of each market segment make the most out of their SEMA Show experience. The inclusive environments allow for engaging conversations where attendees can share experiences and exchange ideas with people who understand their industry inside and out.

Explore the event schedule and RSVP for events at this link.

By Ashley Reyes

Builders and engineers who are featuring a vehicle at the 2023 SEMA Show, October 31--November 3 in Las Vegas, have until Wednesday, October 25, to submit their entries for the new SEMA Best Engineered Vehicle of the Year award. The award will honor and celebrate a build that demonstrates quality engineering throughout the entire vehicle or features an aspect that goes beyond just physical appearance. 

The award aims to inspire more engineers to enter the automotive aftermarket by highlighting their impact on the automotive specialty-equipment industry and placing a spotlight on the symbiotic relationship between a vehicle's design and engineering.

"While vehicle aesthetics have always played a crucial role in the automotive aftermarket, this award recognizes the intricate engineering that transforms a vehicle into a masterpiece of design and functionality," said Chris Standifer, SEMA project manager of recognition programs. "It also sheds light on the technical brilliance behind the build and provides a platform for engineers to showcase their transformative innovations."

To be considered for the award, builders must upload a photo, video, description of the engineering content included in the build and the location of the displayed vehicle at the SEMA Show into their submission. Entries are being accepted until Wednesday, October 25, at this link.

The SEMA Best Engineered Vehicle of the Year Award winner will be announced at SEMA Central (Booth #10001, Central Hall) on Thursday, November 2, at the SEMA Show.

By Ashley Reyes

SEMA Show exhibiting companies and industry members have until Monday, October 16, to secure their table at the Student Program Industry Networking Breakfast. The event, to be held on Thursday, November 2, from 8:00 a.m.-9:30 a.m. PDT in West Hall in the Las Vegas Convention Center, is a staple of the SEMA Show Student Program that connects automotive aftermarket leaders with the industry's future workforce. 

By hosting a table, industry members will be able to share their company's journey and help guide and inspire the next generation of automotive professionals. It also serves as a great recruitment tool and the chance to create quality connections with students eager to jumpstart their automotive careers. 

Participation is free, and the event simply requires one-and-a-half hours from a company representative. No set-up time or marketing materials are required. Register your company here.

Questions can be directed to Chris Standifer, SEMA project manager of recognition programs, at chriss@sema.org or 909-978-6692.

By the SEMA Washington, D.C., office

The European Court of Justice (ECJ) issued a ruling that automakers cannot use cybersecurity to limit access to critical vehicle repair data in the European Union. The international court victory reinforces the importance of a fair and competitive market for the automotive aftermarket. 

SEMA is monitoring the impacts of the ECJ ruling on our efforts to pass legislation domestically codifying the right to repair and modify motor vehicles in the United States. As many vehicle manufacturers are limiting access to critical repair information and advanced driver assistance systems (ADAS), SEMA remains steadfast in ensuring that the automotive aftermarket and consumers have the right to choose where they can have their vehicles repaired or modified in the future. 

The lawsuit was filed on behalf of Carglass Germany, a subsidiary of Belron, and A.T.U., Germany's largest chain of auto repair shops, against Fiat Chrysler, which became Stellantis after a 2021 merger, in German court. The lawsuit was then referred to the ECJ since it focuses on a United Nations (UN) regulation of cybersecurity after Fiat Chrysler argued they were bound by the UN regulation that requires manufacturers to have cybersecurity defenses in their vehicles.

A key consideration for the ECJ was the importance of cyber security. The court's decision confirms that vehicle manufacturers can adequately address cybersecurity issues without imposing restrictions on the aftermarket, providing the aftermarket industry with legal certainty throughout the European Union.  

The ECJ ruling will have a larger global impact on car manufacturers since 53 other countries follow the UN cybersecurity rule that requires vehicles to be equipped with cybersecurity defenses before they are allowed to be sold in their respective markets. The United States does not enforce the UN regulation domestically, but the ruling may advance SEMA and our coalition partners in our legislative efforts to codify the Right to Repair federally. H.R. 906, REPAIR Act, addresses similar cybersecurity concerns that automakers have used against right-to-repair efforts. 

You can read more about SEMA's efforts on the Right to Repair by visiting sema.org/advocacy/right-to-repair.

By the SEMA Washington, D.C., office

The European Court of Justice (ECJ) issued a ruling that automakers cannot use cybersecurity to limit access to critical vehicle repair data in the European Union. The international court victory reinforces the importance of a fair and competitive market for the automotive aftermarket. 

SEMA is monitoring the impacts of the ECJ ruling on our efforts to pass legislation domestically codifying the right to repair and modify motor vehicles in the United States. As many vehicle manufacturers are limiting access to critical repair information and advanced driver assistance systems (ADAS), SEMA remains steadfast in ensuring that the automotive aftermarket and consumers have the right to choose where they can have their vehicles repaired or modified in the future. 

The lawsuit was filed on behalf of Carglass Germany, a subsidiary of Belron, and A.T.U., Germany's largest chain of auto repair shops, against Fiat Chrysler, which became Stellantis after a 2021 merger, in German court. The lawsuit was then referred to the ECJ since it focuses on a United Nations (UN) regulation of cybersecurity after Fiat Chrysler argued they were bound by the UN regulation that requires manufacturers to have cybersecurity defenses in their vehicles.

A key consideration for the ECJ was the importance of cyber security. The court's decision confirms that vehicle manufacturers can adequately address cybersecurity issues without imposing restrictions on the aftermarket, providing the aftermarket industry with legal certainty throughout the European Union.  

The ECJ ruling will have a larger global impact on car manufacturers since 53 other countries follow the UN cybersecurity rule that requires vehicles to be equipped with cybersecurity defenses before they are allowed to be sold in their respective markets. The United States does not enforce the UN regulation domestically, but the ruling may advance SEMA and our coalition partners in our legislative efforts to codify the Right to Repair federally. H.R. 906, REPAIR Act, addresses similar cybersecurity concerns that automakers have used against right-to-repair efforts. 

You can read more about SEMA's efforts on the Right to Repair by visiting sema.org/advocacy/right-to-repair.

By SEMA News Editors

Fluidyne High Performance, the Mooresville, North Carolina-based manufacturer of cooling products, has been acquired by DPI Ventures, a private equity firm. 

"I am delighted to see Fluidyne moving to the next level and I am highly confident Frank will provide our customers with the same amazing products and service our family has for the past 30 years," said former owner Gary Johnson, who led the company with his wife Nancy. 

As part of the announcement, Fluidyne will now be run by Frank Kuperman, Jr., who has more than 25 years in the performance automotive aftermarket and most recently oversaw the Race Winning Brands transmission division. 

"It is my fullest intent to grow Fluidyne to new levels, and I am excited to be a part of such a proud brand," Kuperman said.

Fluidyne has been a provider of some of the industry's finest all-aluminum heat exchangers for over 30 years, including for several elite race teams, including some competing in the NASCAR Xfinity and Craftsman Truck Series.

For more information, visit fluidyne.com.

4th Annual Hood Master Event Sets New Records

The 2023 Hood Master event exceeded expectations with a full house of top-notch industry professionals. The Hood Master Challenge started in 2020 as an automotive painting challenge for industry professionals within the automotive painting, refinishing and collision repair industry. 

Guests attended a special event in late September at the Biltwell Event Center in Indianapolis, where they were able to connect with industry members, sponsors, judges and challengers. Additionally, guests met with Dave Kindig of Kindig-It Designs and watched live pinstriping demos from Cory Mroz of Mr. Oz Designs, both featured judges for this year's challenge.

There were 105 hoods and bowling pins on display for the 2023 Hood Master and PiN Master Challenges, including the gallery of select prior winners. More than $22,000 in prizes, including cash, tools and equipment were, awarded to this year's winners. In addition, the FinishMaster Team raised a record-breaking $30,000 for Collision Repair Education Foundation (CREF) through fundraising efforts.

Airbrush Winners

• 1st Place: Tom Hudach, Urethane Circus
• 2nd Place:⁠ Tom Strait, Perseverance Through Pain
• 3rd Place: Craig "WIZ" McNeil, Melting Pot

Pinstripe⁠ Winners

• 1st Place: Tommy Strader, Endless Summer
• 2nd Place: Kevin Campbell, Purgatory
• 3rd Place: Austin Polen, Turmoil

Overall Winners

• Wild Card: Tom Strait, Perseverance Through Pain
• Crowd Favorite: Tom Hudach, Urethane Circus

FinishMaster expressed its gratitude for the continued support from key industry partners:

• Diamond: 3M, AkzoNobel, Axalta
• Platinum: Smart
• Gold: Norton/St. Gobain, Sagola, SATA
• Silver: Accudraft, DeVilbiss, Dynabrade, Evercoat, GFS--Global Finishing Solutions, Innovative Tools, ProStat, RJE--Business Interiors, SEM, Transtar

"Hood Master--it's awesome! The whole thought behind this thing to get the kids involved and just what we're doing in general is incredible. And with the artwork alone, I'm super impressed--it's phenomenal,” said Keith Bell, Axalta business director, North America and CREF board member.

By SEMA News Editors

SEMA Business Members are invited to join the association for its General Membership Meeting hosted at the 2023 SEMA Show, October 31-November 3 in Las Vegas!

Taking place on Thursday, November 2, from 7:30-8:30 a.m. PDT in the LVCC Members Lounge North, Room N251, the meeting will be the first one of its kind hosted at the SEMA Show and will provide SEMA Business Members with an exciting opportunity to network with other like-minded professionals. Members will also learn about their association benefits and services, year-round business solutions and SEMA's latest initiatives. Complimentary refreshments will be provided. 

Attend the General Membership Meeting to help fuel your business growth at the world's premier automotive trade event. RSVP today!

Note: You must be an active SEMA Business Member to attend the General Membership Meeting. Registration for the meeting will not grant you access to the SEMA Show without a SEMA Show badge. 

By SEMA News Editors

See the latest news from exhibitors of the SEMA Show, October 31-November 3 in Las Vegas. 

SEMA Show management is dedicated to making the event as successful and worthwhile as possible for all. Registration is still available online for $120 through the event date. Badge pick-up will be available on-site at the Las Vegas Convention Center (LVCC) in the West Hall for those who register online. Full-service registration (and badge pick-up) will be open in South Hall for those who still need to register. Get started on your road to the 2023 SEMA Show by registering today at SEMAShow.com/register!   

And, it's never too early to start your SEMA Show plan. Create a customized schedule, view the floorplan and exhibitor list, browse education sessions, keynote addresses and other Show-related events with the SEMA app at SEMAShow.com/app. 

BendPak to Increase SEMA Show Presence

BendPak, the provider of car lifts, wheel service and shop equipment, has announced an expanded presence at this year's SEMA Show. For the first time ever, BendPak will host four booths to contain all its brand-new innovative equipment. Make sure to swing by to check out your favorite BendPak equipment, get in on exclusive SEMA savings and be among the first to experience the latest and greatest from BendPak!

In the Upper South Hall, the BendPak Booth #35137 will showcase the new JackPak lineup as well as some Cool Boss Evaporative Air Coolers. Meanwhile, in the Lower South Hall Booth #47119, you'll find a booth dedicated to the company's top-of-the-line Ranger equipment. When you're ready to check out BendPak's electric vehicle equipment, make your way to the Central Hall Booth #24821. Last but not least, out in the Silver Lot Booth #81030 you'll find a sample of some of the best equipment BendPak has to offer, including the MaxJax M7K and QuickJack!

Get the complete details in the BendPak announcement.

First-Time Exhibitor Sandy Vans to Showcase Luxury Adventure Van and Boost Box

Sandy Vans, one of the industry leaders in luxury adventure van builds and high-quality van products, has announced its participation in the 2023 SEMA Show.

Sandy Vans will be showcasing in the West Hall at Booth #59260 to exhibit its van build as well as its comprehensive line of exterior products, including the best-selling Boost Box, which will also be unveiled in the New Products Showcase.

"SEMA isn't just a trade show; it's the pulse of the automotive industry, highlighting what's next," said Alan Mondus, co-founder and CEO of Sandy Vans. "Truly excited and grateful to be joining SEMA for the first time and share our top-of-the-line van and exterior product line. 

"In all our van and product builds, we emphasize top-of-the-line quality, speed and repeatability of cutting-edge designs," added Mondus. "Our goal has always been to merge superior design with the kind of rugged functionality and versatility that outdoor adventurers need. And our products aren't just durable--they're also quick and straightforward to install. We help adventurers maximize the quality of their time in the great outdoors."

Stop by the Sandy Vans Booth #59260 for a closer look at their products and a tour of their featured van named Vanhalla. Meet the team, ask questions and discover why Sandy Vans is the go-to choice for premium adventure van gear!

Metra Electronics Returns to SEMA With New Automotive Accessories

Metra Electronics has announced it will again have two booths at the SEMA Show, with the main one located in Booth #10539 in the North Hall and the off-roading and powersports products on display at Booth #60031 in the West Hall. The manufacturer will introduce more than 200 new products from its house of brands and have product experts on-site to meet with show attendees and provide information.

An assortment of their newest additions of its Axxess radio replacement interfaces will be unveiled, including integrations designed to fit the '22-and-later models of the Ford Maverick. This dash kit will be fully integrated and designed specifically for select Pioneer receivers and include an Axxess interface specifically for Pioneer radios, vehicle-specific harnessing, a dash kit and more. Other dash kits launching will include applications for the '13-'20 Nissan Pathfinder, '19-and-later RAM trucks, '12-'19 Porsche 911, '13-'16 Boxster and Cayman, '21-'23 Ford Bronco and more.

Metra will also showcase next-generation Axxess DSPs, including a DSP package for '21-and-later Teslas, vehicle-specific T-harnesses, AXTC series interfaces, a newly released series of line output converters and more.

For more details, visit the Metra announcement.

By SEMA News Editors

In partnership with Ford Motor Company, the SEMA Garage-Detroit is excited to announce a Measuring Session for the newly designed '24 Ford Ranger. The event will allow SEMA members to test-fit prototypes, 3-D scan, measure and have a close-up experience with this vehicle. 

This event will include a '24 Ford Ranger XLT 4WD.

Event Dates and RSVP Info:

SEMA Garage Detroit

14655 Jib St., Plymouth, MI 48170

(View SEMA Garage-Detroit on Google Maps)

October 18-20, 2023

Click here to register.

In addition, SEMA has also recently added new, highly anticipated OEM CAD data into the Tech Transfer program. More details can be found at semagarage.com/techtransfer. 

For more information, contact measuringsessions@sema.org.