Occupying a key path between two halls, the New Products Showcase will be easily accessible to Showgoers en route to either the Central or South Halls.

By Della Domingo

The New Products Showcase, one of the most sought-after attractions at the annual event, will be located on the bridge between the Central and South Halls at the west end of the Las Vegas Convention Center during the 2015 SEMA Show.

“The New Products Showcase is an essential part of the SEMA Show. Thousands of buyers and media visit the Showcase to discover leading trends, and participating exhibitors rely on it as a tool to generate awareness of their products and brand,” said Peter MacGillivray, SEMA vice president of communications and events. “The new location will make it easier for buyers to discover new products, media to generate coverage and exhibitors to drive traffic to their booths.”

Occupying a key path between two Halls, the New Products Showcase will be easily accessible to Showgoers en route to either the Central or South Halls. The New Products Showcase will also feature extended hours and be available before and after the Show floor opens and closes.

To make it easy for visitors to connect with manufacturers of products they see in the Showcase, buyers and media can use scanners to create a personalized list of products in which they are interested. Information, including company name and booth location, will be included on the list based on what products are scanned.

Exhibitors can enter products into the Showcase using an online form. The first entry is free for all exhibitors, and there is a category for products that do not qualify as “new.” To learn more, visit www.semashow.com or contact sales@sema.org, 909-396-0289.

	Occupying a key path between two halls, the New Products Showcase will be easily accessible to Showgoers en route to either the Central or South Halls.

By Della Domingo

The New Products Showcase, one of the most sought-after attractions at the annual event, will be located on the bridge between the Central and South Halls at the west end of the Las Vegas Convention Center during the 2015 SEMA Show.

“The New Products Showcase is an essential part of the SEMA Show. Thousands of buyers and media visit the Showcase to discover leading trends, and participating exhibitors rely on it as a tool to generate awareness of their products and brand,” said Peter MacGillivray, SEMA vice president of communications and events. “The new location will make it easier for buyers to discover new products, media to generate coverage and exhibitors to drive traffic to their booths.”

Occupying a key path between two Halls, the New Products Showcase will be easily accessible to Showgoers en route to either the Central or South Halls. The New Products Showcase will also feature extended hours and be available before and after the Show floor opens and closes.

To make it easy for visitors to connect with manufacturers of products they see in the Showcase, buyers and media can use scanners to create a personalized list of products in which they are interested. Information, including company name and booth location, will be included on the list based on what products are scanned.

Exhibitors can enter products into the Showcase using an online form. The first entry is free for all exhibitors, and there is a category for products that do not qualify as “new.” To learn more, visit www.semashow.com or contact sales@sema.org, 909-396-0289.

	Occupying a key path between two halls, the New Products Showcase will be easily accessible to Showgoers en route to either the Central or South Halls.

By Della Domingo

The New Products Showcase, one of the most sought-after attractions at the annual event, will be located on the bridge between the Central and South Halls at the west end of the Las Vegas Convention Center during the 2015 SEMA Show.

“The New Products Showcase is an essential part of the SEMA Show. Thousands of buyers and media visit the Showcase to discover leading trends, and participating exhibitors rely on it as a tool to generate awareness of their products and brand,” said Peter MacGillivray, SEMA vice president of communications and events. “The new location will make it easier for buyers to discover new products, media to generate coverage and exhibitors to drive traffic to their booths.”

Occupying a key path between two Halls, the New Products Showcase will be easily accessible to Showgoers en route to either the Central or South Halls. The New Products Showcase will also feature extended hours and be available before and after the Show floor opens and closes.

To make it easy for visitors to connect with manufacturers of products they see in the Showcase, buyers and media can use scanners to create a personalized list of products in which they are interested. Information, including company name and booth location, will be included on the list based on what products are scanned.

Exhibitors can enter products into the Showcase using an online form. The first entry is free for all exhibitors, and there is a category for products that do not qualify as “new.” To learn more, visit www.semashow.com or contact sales@sema.org, 909-396-0289.

By Chad Simon

Since January 2015, the SEMA Garage has hosted 184 member manufacturers for 20 different Measuring Sessions, bringing in some of the most highly anticipated vehicles of the year, including the ’16 Nissan Titan XD powered by Cummins.

Two more Measuring Sessions are currently scheduled for the month of June. They include the ’16 Ford Explorer Sport 2.3L EcoBoost, which will be available June 15–19 at the SEMA Garage, and the ’16 Hyundai Tucson, which will be on hand June 29–30 at Hyundai’s Western Region Training Garage in Fountain Valley, California.

“The SEMA Garage often secures vehicles while still under embargo and even in the pre-production stages,” said SEMA Senior Director of OEM Relations Jim Moore. “This is key to ensuring our members have the opportunity to deliver product into the market at the same time an OEM delivers a new vehicle to the showroom floor.” 

Each year, SEMA members introduce thousands of cutting-edge tools and accessories, many of which have model-specific applications that require research and development. Through the Measuring Sessions program, the SEMA Garage gives member businesses access to $2 million worth of special high-tech tools and equipment they need to get their products to market faster and more efficiently.

“SEMA Garage Measuring Sessions are a vital step in bringing the world’s best aftermarket accessories to market,” Moore said. “To ensure these products fit well and work correctly, nothing beats the opportunity to get hands-on with today’s newest and most exciting vehicles.” 

These sessions attract manufacturers of a wide range of parts and accessories, including fender flares, suspension, air intakes, exhaust, brakes and wheels, audio equipment, grilles, engine components, truck bed covers, side steps, running boards, seat covers and more.

Previous Measuring Sessions, many of which were held at the SEMA Garage, included: the ’15 Toyota Camry, Chevrolet Camaro and Ford Mustang EcoBoost; ’15 Chevy Colorado; ’15 Ford F-150; ’15 Chevy Silverado; ’16 Ford Explorer; ’16 Honda HR-V; ’16 Nissan Titan XD; ’16 Scion iA and iM; and ’16 Toyota Tacoma.

Also, through a partnership with the U.S. Department of Commerce, SEMA embarked on a national tour—which ended last month—providing members access to four accessory-friendly vehicles popular overseas but not sold in the United States. They included the ’12 Toyota HiLux, ’13 Ford Ranger T6, ’14 Mitsubishi L200 and ’14 UAZ Hunter.

The 15,000-sq.-ft. SEMA Garage, located in Diamond Bar, California, opened its doors in 2013, and is now in the process of undergoing some major upgrades and renovations, scheduled to be completed by August 2015. In addition to Measuring Sessions, the following resources currently are or will be available to members:

• A fully equipped installation center to test fitment.
• A Tech Transfer program with OEM-provided CAD files.
• Brand-new 3D printing and scanning services.
• A renovated emissions and dyno lab for EO/CARB certification.
• A vehicle and product photography studio with infinity walls and adjustable overhead lighting.
• An expanded training center for conducting product reveals or training sessions.

By Chad Simon

Since January 2015, the SEMA Garage has hosted 184 member manufacturers for 20 different Measuring Sessions, bringing in some of the most highly anticipated vehicles of the year, including the ’16 Nissan Titan XD powered by Cummins.

Two more Measuring Sessions are currently scheduled for the month of June. They include the ’16 Ford Explorer Sport 2.3L EcoBoost, which will be available June 15–19 at the SEMA Garage, and the ’16 Hyundai Tucson, which will be on hand June 29–30 at Hyundai’s Western Region Training Garage in Fountain Valley, California.

“The SEMA Garage often secures vehicles while still under embargo and even in the pre-production stages,” said SEMA Senior Director of OEM Relations Jim Moore. “This is key to ensuring our members have the opportunity to deliver product into the market at the same time an OEM delivers a new vehicle to the showroom floor.” 

Each year, SEMA members introduce thousands of cutting-edge tools and accessories, many of which have model-specific applications that require research and development. Through the Measuring Sessions program, the SEMA Garage gives member businesses access to $2 million worth of special high-tech tools and equipment they need to get their products to market faster and more efficiently.

“SEMA Garage Measuring Sessions are a vital step in bringing the world’s best aftermarket accessories to market,” Moore said. “To ensure these products fit well and work correctly, nothing beats the opportunity to get hands-on with today’s newest and most exciting vehicles.” 

These sessions attract manufacturers of a wide range of parts and accessories, including fender flares, suspension, air intakes, exhaust, brakes and wheels, audio equipment, grilles, engine components, truck bed covers, side steps, running boards, seat covers and more.

Previous Measuring Sessions, many of which were held at the SEMA Garage, included: the ’15 Toyota Camry, Chevrolet Camaro and Ford Mustang EcoBoost; ’15 Chevy Colorado; ’15 Ford F-150; ’15 Chevy Silverado; ’16 Ford Explorer; ’16 Honda HR-V; ’16 Nissan Titan XD; ’16 Scion iA and iM; and ’16 Toyota Tacoma.

Also, through a partnership with the U.S. Department of Commerce, SEMA embarked on a national tour—which ended last month—providing members access to four accessory-friendly vehicles popular overseas but not sold in the United States. They included the ’12 Toyota HiLux, ’13 Ford Ranger T6, ’14 Mitsubishi L200 and ’14 UAZ Hunter.

The 15,000-sq.-ft. SEMA Garage, located in Diamond Bar, California, opened its doors in 2013, and is now in the process of undergoing some major upgrades and renovations, scheduled to be completed by August 2015. In addition to Measuring Sessions, the following resources currently are or will be available to members:

• A fully equipped installation center to test fitment.
• A Tech Transfer program with OEM-provided CAD files.
• Brand-new 3D printing and scanning services.
• A renovated emissions and dyno lab for EO/CARB certification.
• A vehicle and product photography studio with infinity walls and adjustable overhead lighting.
• An expanded training center for conducting product reveals or training sessions.

By Chad Simon

Since January 2015, the SEMA Garage has hosted 184 member manufacturers for 20 different Measuring Sessions, bringing in some of the most highly anticipated vehicles of the year, including the ’16 Nissan Titan XD powered by Cummins.

Two more Measuring Sessions are currently scheduled for the month of June. They include the ’16 Ford Explorer Sport 2.3L EcoBoost, which will be available June 15–19 at the SEMA Garage, and the ’16 Hyundai Tucson, which will be on hand June 29–30 at Hyundai’s Western Region Training Garage in Fountain Valley, California.

“The SEMA Garage often secures vehicles while still under embargo and even in the pre-production stages,” said SEMA Senior Director of OEM Relations Jim Moore. “This is key to ensuring our members have the opportunity to deliver product into the market at the same time an OEM delivers a new vehicle to the showroom floor.” 

Each year, SEMA members introduce thousands of cutting-edge tools and accessories, many of which have model-specific applications that require research and development. Through the Measuring Sessions program, the SEMA Garage gives member businesses access to $2 million worth of special high-tech tools and equipment they need to get their products to market faster and more efficiently.

“SEMA Garage Measuring Sessions are a vital step in bringing the world’s best aftermarket accessories to market,” Moore said. “To ensure these products fit well and work correctly, nothing beats the opportunity to get hands-on with today’s newest and most exciting vehicles.” 

These sessions attract manufacturers of a wide range of parts and accessories, including fender flares, suspension, air intakes, exhaust, brakes and wheels, audio equipment, grilles, engine components, truck bed covers, side steps, running boards, seat covers and more.

Previous Measuring Sessions, many of which were held at the SEMA Garage, included: the ’15 Toyota Camry, Chevrolet Camaro and Ford Mustang EcoBoost; ’15 Chevy Colorado; ’15 Ford F-150; ’15 Chevy Silverado; ’16 Ford Explorer; ’16 Honda HR-V; ’16 Nissan Titan XD; ’16 Scion iA and iM; and ’16 Toyota Tacoma.

Also, through a partnership with the U.S. Department of Commerce, SEMA embarked on a national tour—which ended last month—providing members access to four accessory-friendly vehicles popular overseas but not sold in the United States. They included the ’12 Toyota HiLux, ’13 Ford Ranger T6, ’14 Mitsubishi L200 and ’14 UAZ Hunter.

The 15,000-sq.-ft. SEMA Garage, located in Diamond Bar, California, opened its doors in 2013, and is now in the process of undergoing some major upgrades and renovations, scheduled to be completed by August 2015. In addition to Measuring Sessions, the following resources currently are or will be available to members:

• A fully equipped installation center to test fitment.
• A Tech Transfer program with OEM-provided CAD files.
• Brand-new 3D printing and scanning services.
• A renovated emissions and dyno lab for EO/CARB certification.
• A vehicle and product photography studio with infinity walls and adjustable overhead lighting.
• An expanded training center for conducting product reveals or training sessions.

By Chad Simon

Since January 2015, the SEMA Garage has hosted 184 member manufacturers for 20 different Measuring Sessions, bringing in some of the most highly anticipated vehicles of the year, including the ’16 Nissan Titan XD powered by Cummins.

Two more Measuring Sessions are currently scheduled for the month of June. They include the ’16 Ford Explorer Sport 2.3L EcoBoost, which will be available June 15–19 at the SEMA Garage, and the ’16 Hyundai Tucson, which will be on hand June 29–30 at Hyundai’s Western Region Training Garage in Fountain Valley, California.

“The SEMA Garage often secures vehicles while still under embargo and even in the pre-production stages,” said SEMA Senior Director of OEM Relations Jim Moore. “This is key to ensuring our members have the opportunity to deliver product into the market at the same time an OEM delivers a new vehicle to the showroom floor.” 

Each year, SEMA members introduce thousands of cutting-edge tools and accessories, many of which have model-specific applications that require research and development. Through the Measuring Sessions program, the SEMA Garage gives member businesses access to $2 million worth of special high-tech tools and equipment they need to get their products to market faster and more efficiently.

“SEMA Garage Measuring Sessions are a vital step in bringing the world’s best aftermarket accessories to market,” Moore said. “To ensure these products fit well and work correctly, nothing beats the opportunity to get hands-on with today’s newest and most exciting vehicles.” 

These sessions attract manufacturers of a wide range of parts and accessories, including fender flares, suspension, air intakes, exhaust, brakes and wheels, audio equipment, grilles, engine components, truck bed covers, side steps, running boards, seat covers and more.

Previous Measuring Sessions, many of which were held at the SEMA Garage, included: the ’15 Toyota Camry, Chevrolet Camaro and Ford Mustang EcoBoost; ’15 Chevy Colorado; ’15 Ford F-150; ’15 Chevy Silverado; ’16 Ford Explorer; ’16 Honda HR-V; ’16 Nissan Titan XD; ’16 Scion iA and iM; and ’16 Toyota Tacoma.

Also, through a partnership with the U.S. Department of Commerce, SEMA embarked on a national tour—which ended last month—providing members access to four accessory-friendly vehicles popular overseas but not sold in the United States. They included the ’12 Toyota HiLux, ’13 Ford Ranger T6, ’14 Mitsubishi L200 and ’14 UAZ Hunter.

The 15,000-sq.-ft. SEMA Garage, located in Diamond Bar, California, opened its doors in 2013, and is now in the process of undergoing some major upgrades and renovations, scheduled to be completed by August 2015. In addition to Measuring Sessions, the following resources currently are or will be available to members:

• A fully equipped installation center to test fitment.
• A Tech Transfer program with OEM-provided CAD files.
• Brand-new 3D printing and scanning services.
• A renovated emissions and dyno lab for EO/CARB certification.
• A vehicle and product photography studio with infinity walls and adjustable overhead lighting.
• An expanded training center for conducting product reveals or training sessions.