By SEMA Editors

	The High Roller Observation Wheel at The LINQ is offering a $10 discount on tickets, excluding Happy Half Hour.

SEMA Show organizers have worked on special offers at numerous venues throughout Las Vegas during the week of the Show, and all you have to do is present your Show badge to redeem these offers. Some of the discounts include:

• High Roller Observation Wheel at The LINQ: $10 discount on tickets, excluding Happy Half Hour. Tickets can be purchased in person by presenting your Show badge at the ticket counter or by using code HRAAIW15 on the High Roller website.

• Polaroid Store at The LINQ: Get complimentary admission into the gallery with 20% off total purchase. Present Show badge to redeem.

• Carlos n’ Charlies at Flamingo Las Vegas: 2-for-1 margaritas.

• The LINQ Spa: 20% off Sunday–Thursday, 10% off Friday and Saturday.

• Mandara Spa – Paris and Planet Hollywood: 20% off Sunday–Thursday, 10% off Friday and Saturday, $15 daily fitness passes ($10 discount). Specials can be used toward fitness center access and all à la carte spa and salon services, but cannot be combined with any other offer or discount.

• The UPS Store: Located inside Caesars Palace, Flamingo, Harrah’s and Planet Hollywood, the UPS Store is offering 25% off wide-format printing, 25% off color copies and a packaging discount, which includes: $2 off packaging when UPS packs one package, $5 off packaging when UPS packs two packages, $10 off packaging when UPS packs three packages.

By SEMA Editors

	The High Roller Observation Wheel at The LINQ is offering a $10 discount on tickets, excluding Happy Half Hour.

SEMA Show organizers have worked on special offers at numerous venues throughout Las Vegas during the week of the Show, and all you have to do is present your Show badge to redeem these offers. Some of the discounts include:

• High Roller Observation Wheel at The LINQ: $10 discount on tickets, excluding Happy Half Hour. Tickets can be purchased in person by presenting your Show badge at the ticket counter or by using code HRAAIW15 on the High Roller website.

• Polaroid Store at The LINQ: Get complimentary admission into the gallery with 20% off total purchase. Present Show badge to redeem.

• Carlos n’ Charlies at Flamingo Las Vegas: 2-for-1 margaritas.

• The LINQ Spa: 20% off Sunday–Thursday, 10% off Friday and Saturday.

• Mandara Spa – Paris and Planet Hollywood: 20% off Sunday–Thursday, 10% off Friday and Saturday, $15 daily fitness passes ($10 discount). Specials can be used toward fitness center access and all à la carte spa and salon services, but cannot be combined with any other offer or discount.

• The UPS Store: Located inside Caesars Palace, Flamingo, Harrah’s and Planet Hollywood, the UPS Store is offering 25% off wide-format printing, 25% off color copies and a packaging discount, which includes: $2 off packaging when UPS packs one package, $5 off packaging when UPS packs two packages, $10 off packaging when UPS packs three packages.

	According to the 2015 SEMA Market Report, adults who accessorize their vehicles tend to be younger and as age increases, people become less likely to modify their vehicles.

By Jason Catullo

According to the 2015 SEMA Market Report, adults who accessorize their vehicles tend to be younger and as age increases, people become less likely to modify their vehicles. The study also reveals that almost one-third of accessorizers are under 30 years old.

This relationship between specialty-parts purchases and the age of accessorizers challenges the long-held industry belief that older members of population are accessorizing their vehicles at a higher rate. The finding provides evidence that the specialty-equipment industry and vehicle customization are becoming more popular with younger enthusiasts.

In addition to younger enthusiasts spending more on equipment and upgrading vehicles at a higher rate, consumers who accessorized their vehicles in 2014 spent an average of more than $300 on specialty parts. Also, consumers of sports cars and classic cars spent more than $1,000 on equipment upgrades—more than any other vehicle type—typically due to their tendency to purchase higher-end, specialized parts.

This information and more is available through the recently released 2015 SEMA Market Report. The report is available to download at no cost to SEMA members. In addition to the compact-performance market, the report provides insight on the street-performance, light-truck, off-road, restyling, restoration, street rod and custom, racing niches.

Most of SEMA's research reports are available to SEMA members at no cost, and to nonmembers at a nominal fee. They can be accessed at www.SEMA.org/research.

	According to the 2015 SEMA Market Report, adults who accessorize their vehicles tend to be younger and as age increases, people become less likely to modify their vehicles.

By Jason Catullo

According to the 2015 SEMA Market Report, adults who accessorize their vehicles tend to be younger and as age increases, people become less likely to modify their vehicles. The study also reveals that almost one-third of accessorizers are under 30 years old.

This relationship between specialty-parts purchases and the age of accessorizers challenges the long-held industry belief that older members of population are accessorizing their vehicles at a higher rate. The finding provides evidence that the specialty-equipment industry and vehicle customization are becoming more popular with younger enthusiasts.

In addition to younger enthusiasts spending more on equipment and upgrading vehicles at a higher rate, consumers who accessorized their vehicles in 2014 spent an average of more than $300 on specialty parts. Also, consumers of sports cars and classic cars spent more than $1,000 on equipment upgrades—more than any other vehicle type—typically due to their tendency to purchase higher-end, specialized parts.

This information and more is available through the recently released 2015 SEMA Market Report. The report is available to download at no cost to SEMA members. In addition to the compact-performance market, the report provides insight on the street-performance, light-truck, off-road, restyling, restoration, street rod and custom, racing niches.

Most of SEMA's research reports are available to SEMA members at no cost, and to nonmembers at a nominal fee. They can be accessed at www.SEMA.org/research.

	According to the 2015 SEMA Market Report, adults who accessorize their vehicles tend to be younger and as age increases, people become less likely to modify their vehicles.

By Jason Catullo

According to the 2015 SEMA Market Report, adults who accessorize their vehicles tend to be younger and as age increases, people become less likely to modify their vehicles. The study also reveals that almost one-third of accessorizers are under 30 years old.

This relationship between specialty-parts purchases and the age of accessorizers challenges the long-held industry belief that older members of population are accessorizing their vehicles at a higher rate. The finding provides evidence that the specialty-equipment industry and vehicle customization are becoming more popular with younger enthusiasts.

In addition to younger enthusiasts spending more on equipment and upgrading vehicles at a higher rate, consumers who accessorized their vehicles in 2014 spent an average of more than $300 on specialty parts. Also, consumers of sports cars and classic cars spent more than $1,000 on equipment upgrades—more than any other vehicle type—typically due to their tendency to purchase higher-end, specialized parts.

This information and more is available through the recently released 2015 SEMA Market Report. The report is available to download at no cost to SEMA members. In addition to the compact-performance market, the report provides insight on the street-performance, light-truck, off-road, restyling, restoration, street rod and custom, racing niches.

Most of SEMA's research reports are available to SEMA members at no cost, and to nonmembers at a nominal fee. They can be accessed at www.SEMA.org/research.

	According to the 2015 SEMA Market Report, adults who accessorize their vehicles tend to be younger and as age increases, people become less likely to modify their vehicles.

By Jason Catullo

According to the 2015 SEMA Market Report, adults who accessorize their vehicles tend to be younger and as age increases, people become less likely to modify their vehicles. The study also reveals that almost one-third of accessorizers are under 30 years old.

This relationship between specialty-parts purchases and the age of accessorizers challenges the long-held industry belief that older members of population are accessorizing their vehicles at a higher rate. The finding provides evidence that the specialty-equipment industry and vehicle customization are becoming more popular with younger enthusiasts.

In addition to younger enthusiasts spending more on equipment and upgrading vehicles at a higher rate, consumers who accessorized their vehicles in 2014 spent an average of more than $300 on specialty parts. Also, consumers of sports cars and classic cars spent more than $1,000 on equipment upgrades—more than any other vehicle type—typically due to their tendency to purchase higher-end, specialized parts.

This information and more is available through the recently released 2015 SEMA Market Report. The report is available to download at no cost to SEMA members. In addition to the compact-performance market, the report provides insight on the street-performance, light-truck, off-road, restyling, restoration, street rod and custom, racing niches.

Most of SEMA's research reports are available to SEMA members at no cost, and to nonmembers at a nominal fee. They can be accessed at www.SEMA.org/research.

By Jon Wyly

Since the inception of the SEMA Data Co-op (SDC) in 2012, more than 400 product brands representing over 4 million parts have joined what is now the industry’s largest specialty parts product data repository. The SDC is designed to enable any company, no matter how small or large, to effectively manage and distribute its product data at the lowest possible cost, and the SDC’s expert staff will coach you all the way through the process.

You can learn more at the 2015 SEMA Show by visiting the SDC’s booth (#20579). Located in the Central Hall, the SDC is just behind the Ford display in the raised meeting room. Simply follow the signs, go up the stairs, and meet with a member of the SDC team to get whatever help you need, from a full demonstration of its systems to specific answers to your individual questions. And while you are there, ask for a demo of the newly launched SEMA Search, the online electronic catalog powered by the SEMA Data Co-op.

In addition to the main booth, the SDC will have data experts at SEMA Central in the Grand Lobby of the Las Vegas Convention Center. They’ll be demonstrating SEMA Search and answering questions about product data management with the SDC’s exclusive online tools and live support team.

Interested in learning tips, tricks and insights into the industry’s data standards? The SDC is also hosting educational sessions for both introductory and advanced ACES and PIES on Monday of Show week, so whether you’re a data nerd or just want to get up to speed so that you can better understand data details, join the SDC for a session or two and sharpen you skills!

Show week is the perfect time to get all your questions answered about product data management at the SDC booth. No hard sell, no mysterious “you don’t need to know” presentations—just good, solid data management best practices backed by state-of-the-art tools, expert technical support and the stability of the industry’s association.

To learn more about how you can take control and manage your product data at the lowest possible cost, contact SEMA Data Co-op Director of Membership Jim Graven at jimg@SEMAdatacoop.org or by phone at 888-958-6698, ext. 4.

By Jon Wyly

Since the inception of the SEMA Data Co-op (SDC) in 2012, more than 400 product brands representing over 4 million parts have joined what is now the industry’s largest specialty parts product data repository. The SDC is designed to enable any company, no matter how small or large, to effectively manage and distribute its product data at the lowest possible cost, and the SDC’s expert staff will coach you all the way through the process.

You can learn more at the 2015 SEMA Show by visiting the SDC’s booth (#20579). Located in the Central Hall, the SDC is just behind the Ford display in the raised meeting room. Simply follow the signs, go up the stairs, and meet with a member of the SDC team to get whatever help you need, from a full demonstration of its systems to specific answers to your individual questions. And while you are there, ask for a demo of the newly launched SEMA Search, the online electronic catalog powered by the SEMA Data Co-op.

In addition to the main booth, the SDC will have data experts at SEMA Central in the Grand Lobby of the Las Vegas Convention Center. They’ll be demonstrating SEMA Search and answering questions about product data management with the SDC’s exclusive online tools and live support team.

Interested in learning tips, tricks and insights into the industry’s data standards? The SDC is also hosting educational sessions for both introductory and advanced ACES and PIES on Monday of Show week, so whether you’re a data nerd or just want to get up to speed so that you can better understand data details, join the SDC for a session or two and sharpen you skills!

Show week is the perfect time to get all your questions answered about product data management at the SDC booth. No hard sell, no mysterious “you don’t need to know” presentations—just good, solid data management best practices backed by state-of-the-art tools, expert technical support and the stability of the industry’s association.

To learn more about how you can take control and manage your product data at the lowest possible cost, contact SEMA Data Co-op Director of Membership Jim Graven at jimg@SEMAdatacoop.org or by phone at 888-958-6698, ext. 4.

By Jon Wyly

Since the inception of the SEMA Data Co-op (SDC) in 2012, more than 400 product brands representing over 4 million parts have joined what is now the industry’s largest specialty parts product data repository. The SDC is designed to enable any company, no matter how small or large, to effectively manage and distribute its product data at the lowest possible cost, and the SDC’s expert staff will coach you all the way through the process.

You can learn more at the 2015 SEMA Show by visiting the SDC’s booth (#20579). Located in the Central Hall, the SDC is just behind the Ford display in the raised meeting room. Simply follow the signs, go up the stairs, and meet with a member of the SDC team to get whatever help you need, from a full demonstration of its systems to specific answers to your individual questions. And while you are there, ask for a demo of the newly launched SEMA Search, the online electronic catalog powered by the SEMA Data Co-op.

In addition to the main booth, the SDC will have data experts at SEMA Central in the Grand Lobby of the Las Vegas Convention Center. They’ll be demonstrating SEMA Search and answering questions about product data management with the SDC’s exclusive online tools and live support team.

Interested in learning tips, tricks and insights into the industry’s data standards? The SDC is also hosting educational sessions for both introductory and advanced ACES and PIES on Monday of Show week, so whether you’re a data nerd or just want to get up to speed so that you can better understand data details, join the SDC for a session or two and sharpen you skills!

Show week is the perfect time to get all your questions answered about product data management at the SDC booth. No hard sell, no mysterious “you don’t need to know” presentations—just good, solid data management best practices backed by state-of-the-art tools, expert technical support and the stability of the industry’s association.

To learn more about how you can take control and manage your product data at the lowest possible cost, contact SEMA Data Co-op Director of Membership Jim Graven at jimg@SEMAdatacoop.org or by phone at 888-958-6698, ext. 4.