By Ashley Reyes

 

Business members attending the 2024 SEMA Show can enhance their experience and enjoy a range of exclusive perks by visiting the SEMA Business Member Lounge centrally located between the North and Central Halls.  

The member lounge, situated in the North Hall (Room N251), is designed to provide SEMA business members with a go-to stop for convenience and connection during the bustling SEMA Show. 

Here's why the lounge is a must-visit for member attendees: 

1. Networking Hub: SEMA business members can host important meetings with industry leaders and business partners in the comfort of this exclusive lounge. It's the ideal setting for meaningful connections and discussions. 
2. Tech and Connectivity: Need to stay connected? The lounge offers internet and printer services, ensuring that you're always equipped with the tools to stay productive during the event. 
3. Charging Stations: Don't let your devices run out of juice while capturing all of the jaw-dropping automotive moments at the show. Charging stations are available to keep your gadgets powered up. 
4. Complimentary Coffee: Enjoy a complimentary cup of coffee to recharge yourself while exploring the SEMA Show. 
5. On-Site Grab 'N' Go: Say goodbye to hunger pit-stops. The lounges offer delicious food options for purchase, allowing you to refuel before hitting the Show floor again. 

The member lounge is the perfect place to unwind, connect with industry peers and make the most of your SEMA Show experience.

If you're interested in securing a meeting room within the lounge, visit this link.

For questions about SEMA membership, contact the SEMA Membership Team at 909-610-2030 or at members@sema.org.

By SEMA News Editors

 

Don't wait--secure your SEMA Fest tickets before the next price bump on Friday!

Click HERE to buy tickets.

Due to high demand, ticket prices for SEMA Fest--scheduled for Friday, November 8, on the SEMA Show campus--are increasing. Purchase tickets before Friday to lock in the best deal and guarantee your spot at the most exciting event of the year. From epic live performances by Cage the Elephant, SUBLIME, Fitz And The Tantrums, and Petey to exclusive access to the SEMA Show and thrilling experiences like OPTIMA Unleashed, you won't want to miss out.  

Act fast--grab your tickets today before prices rise! 

Purchase your tickets now and find out more information at semashow.com.

By SEMA News Editors

 

Don't wait--secure your SEMA Fest tickets before the next price bump on Friday!

Click HERE to buy tickets.

Due to high demand, ticket prices for SEMA Fest--scheduled for Friday, November 8, on the SEMA Show campus--are increasing. Purchase tickets before Friday to lock in the best deal and guarantee your spot at the most exciting event of the year. From epic live performances by Cage the Elephant, SUBLIME, Fitz And The Tantrums, and Petey to exclusive access to the SEMA Show and thrilling experiences like OPTIMA Unleashed, you won't want to miss out.  

Act fast--grab your tickets today before prices rise! 

Purchase your tickets now and find out more information at semashow.com.

By SEMA News Editors

 

The SEMA Show, November 5-8, Las Vegas Convention Center, always brings plenty of excitement for attendees, including numerous opportunities to meet your favorite automotive celebrities and industry stars amid the vast array of iconic vehicles on the Show floor.

This year, the Show will again draw many famous motorsports and entertainment personalities who are all excited to interact with 2024 SEMA Show attendees.

Check out the full schedule of celebrity appearances here to find out where your favorite builder, racer, influencer or television star will be appearing!

The SEMA Show, taking place November 5-8 at the Las Vegas Convention Center, is the ultimate gathering for the automotive specialty-equipment industry. It is the place to discover new products and trends, make new business connections, strengthen existing ones, and help professionals take their careers and their businesses from good to great.

To learn more or to register to attend the 2024 SEMA Show, visit semashow.com.

By SEMA News Editors

The 2024 SEMA Show, November 5-8 in Las Vegas, will showcase the latest products and innovations inside a packed and bustling Las Vegas Convention Center. Equally exciting, however, are the spectacular outdoor motorsports activations, where thrilling demonstrations and high-energy experiences are a must-see, adding to the unforgettable atmosphere of the Show!

All of the SEMA Show's outdoor areas will include a featured vehicle display or activation, providing something for every type of attendee. In this SEMA News exclusive preview, we'll focus on the Silver and Bronze Lot activations situated outside of the Central and Lower South Halls. Stay tuned for more details on the Diamond Lot activations outside of West Hall next week!

Shell Performance Unbound Experience

Silver Lot, Booth #80001

Stop by Shell Performance Unbound Experience at the SEMA Show to get close to high-end builds, like this one from last year's event.

The Shell Performance Unbound Experience returns to the SEMA Show this year in Booth #80001 in the Silver Lot. In the interactive Shell V-Power NiTRO+ area, Showgoers can get up close to the No. 22 Shell-Pennzoil Ford NASCAR vehicle and experience the thrill of driving on a race track in one of Shell's high-end racing simulators. In addition, Shell scientists will be on hand to discuss Shell's premium gasoline. 

Perhaps best of all, Showgoers can visit this activation for the chance to win a ride along in the RTR Motorsports drifting vehicle piloted by a professional driver, plus more fantastic prizes and giveaways! Interested attendees should drop by the Shell Performance Unbound Experience to learn more.  

OPTIMA Village and the OPTIMA Ultimate Street Car Invitational

Bronze Lot outside of Lower South Hall

OPTIMA Village will return to the SEMA Show with new-for-2024 activations and opportunities! 

The attendee-favorite OPTIMA Village returns to the SEMA Show with a new-for-2024 activation called OPTIMA Unleashed. Get ready for one of the most thrilling spectacles, a full-throttle experience that ignites all the senses. Imagine the raw power of finely tuned engines roaring to life, the exhilarating scent of burning rubber filling the air, and the heart-pounding excitement as high-performance cars push their limits.

Nearly 100 vehicles will gather at OPTIMA Unleashed to be part of the OPTIMA Ultimate Street Car Invitational (OUSCI). On the opening day of the SEMA Show, Tuesday, November 5, attendees will find the competing cars parked front and center at the OPTIMA Unleashed. There, they will be judged on the construction and modifications that enhance the look, performance or functionality of a stock vehicle while maintaining or enhancing the daily drive comfort features and accessories.

On Wednesday and Thursday, the Peak Performance Challenge will be hosted on OPTIMA's Bronze Lot track. This is an acceleration and braking competition—a timed event that establishes the ability of the car and driver to accelerate, negotiate tight turns and stop in a designated spot.

Following the close of the SEMA Show on Friday, November 8, the OUSCI vehicles will roll out of the Bronze Lot to complete their road rally to Las Vegas Motor Speedway, where the remaining autocross and road course segments of the overall competition will be completed on Saturday, November 9. 

SEMA Battle of the Builders presented by Mothers

Silver Lot, Booth #81218

Last year's Battle of the Builders presented by Mothers saw Andy Leach of CAL Automotive Creations (next to the green vehicle) take home the overall win.

 

This one-of-a-kind program needs to be witnessed in person at least once. Battle of the Builders is a coveted and popular program that helps attendees--and millions following the action online--to spot trends and see the latest techniques of some of the world's most influential vehicle builders. The action unfolds throughout the SEMA Week, with several events and promotions leading up to the crowning of the champion at the SEMA Cruise on Friday, November 8.

Last year, Andy Leach of CAL Automotive Creations secured the overall winner title with his '60 Buick Invicta Custom displayed in the CleanTools booth. The "X-60" was meticulously crafted by Leach and showcased concept-car styling, featuring a wedge-sectioned body adorned with machined brass trim. The unique chassis, complete with sculpted floors, is a one-off design boasting an I-beam style derived from an IFS and IRS. The car rides on nine-piece layered wheels and is powered by a 401 Nailhead motor equipped with a crank-mounted Procharger. Every component is scratch-built, including the handmade interior, which saw the trim machined to resemble what could have been a factory finish.

You'll need to attend the upcoming SEMA Show to see which ride will take home the 2024 Battle of the Builders title!

Foose Design

Silver Lot, Booth #81299

The Foose Design area by the legendary artist Chip Foose will move outdoors in 2024, providing an exclusive showcase of one-of-a-kind vehicle designs! 

Back by popular demand, Chip Foose is once again providing the official art for the SEMA Show! Attendees may see Foose's artistry reflected throughout the Show, plus additional one-of-a-kind vehicle designs and renderings in this exclusive outdoor showcase. Who knows, maybe the legendary Chip Foose himself will be there!

Live RWB Build

Silver Lot, Booth #81290

In partnership with 503 Motoring and the SEMA Show, Akira Nakai of RWB (also known as Rauh Welt Begriff) Fame will build a '07 Porsche 997.1 GT3 into his latest work of automobile art. This will be the first GT3, outside of Nakai's personal car in Japan, that will get the RWB wide-body treatment. This will be a live and in-person build taking place at the SEMA Show in the Silver Lot Booth 81290. This feature area will also include well-known RWB builds on display. Attendees may even get the opportunity to connect with the car owners while there!

Nitro Circus

Silver Lot

Last year, Nitro Circus wowed on the SEMA Fest campus, and this year, it returns to the SEMA Show campus! 

 

Nitro Circus will showcase an electrifying demonstration featuring renowned Freestyle Motocross (FMX) athletes Keith Sayers, Luke Dolin, Willie Elam, Kieran Ursua and more, who are set to push the boundaries of what's possible in action sports. Nitro Circus and SEMA have enjoyed a long-standing partnership, thrilling fans for the past 10 years with jaw-dropping performances. This year's high-octane display will be no exception, giving fans a taste of the adrenaline-packed experience Nitro Circus is famous for but on the SEMA Show campus.

You won't want to miss seeing these interactive activations in-person at the 2024 SEMA Show. Attendee, buyer and media registration for the SEMA Show is available at semashow.com/register. Attendees can maximize their ROI by registering early and taking advantage of travel discounts (more details here). Deadlines and fees for other registration categories can be found at semashow.com/register. 

By SEMA News Editors

Kick off your 2024 SEMA Week at the Industry Night @ SEMA Featuring The Goo Goo Dolls, an exclusive celebration of car culture, community and collaboration--Tuesday, November 5, on the SEMA Show Campus--featuring tire-smoking drift demos from OPTIMA and live performances of chart-topping music from The Goo Goo Dolls, O.A.R. and Reignwolf. (Buy tickets at SEMAShow.com.)

Ahead of the event, which will offer Showgoers with yet another opportunity to come together, celebrate the aftermarket and forge relationships that will drive the industry forward, SEMA News is sharing an exclusive spotlight on O.A.R., the chart-topping band out of Rockville, Maryland, that is joining the lineup for Industry Night @ SEMA Featuring The Goo Goo Dolls.

 

O.A.R. might just be music’s biggest, best kept secret. The platinum-certified band--consisting of Marc Roberge (lead vocals, guitar), Richard On (lead guitar, backing vocals), Chris Culos (drums), Benj Gershman (bass) and Jerry DePizzo (saxophone, guitar, backing vocals) accompanied by Mikel Paris (keys, backing vocals, percussion), and Jon Lampley (trumpet, backing vocals)--has quietly sold out multiple shows at Madison Square Garden, filled Red Rocks Amphitheater a dozen times, earned platinum and gold plaques, lit up the Times Square New Year’s Eve celebration and built one of the most committed fanbases in the country.

Industry Night @ SEMA Featuring The Goo Goo Dolls will be your chance to see the band perform live on stage!

Click HERE to purchase general admission tickets.

Click HERE to purchase VIP tickets.

How to Attend Industry Night @ SEMA Featuring The Goo Goo Dolls

Open to all SEMA Showgoers and located on the Las Vegas Convention Center (LVCC) campus, Industry Night @ SEMA will bring the aftermarket's many communities together in one place as the association sets the stage for the biggest week of the year, adding to the SEMA Show's already unparalleled slate of opportunities to connect with fellow industry members.

General admission tickets for the event start at $59 (plus taxes and fees), while VIP tickets start at $117 (plus taxes and fees). Tickets are available on SEMAShow.com. Don't wait to secure your tickets--prices will increase as the Show approaches. Note: Industry Night @ SEMA tickets do not include access to the Las Vegas Convention Center SEMA Show exhibit halls.

By SEMA News Editors

Kick off your 2024 SEMA Week at the Industry Night @ SEMA Featuring The Goo Goo Dolls, an exclusive celebration of car culture, community and collaboration--Tuesday, November 5, on the SEMA Show Campus--featuring tire-smoking drift demos from OPTIMA and live performances of chart-topping music from The Goo Goo Dolls, O.A.R. and Reignwolf. (Buy tickets at SEMAShow.com.)

Ahead of the event, which will offer Showgoers with yet another opportunity to come together, celebrate the aftermarket and forge relationships that will drive the industry forward, SEMA News is sharing an exclusive spotlight on O.A.R., the chart-topping band out of Rockville, Maryland, that is joining the lineup for Industry Night @ SEMA Featuring The Goo Goo Dolls.

 

O.A.R. might just be music’s biggest, best kept secret. The platinum-certified band--consisting of Marc Roberge (lead vocals, guitar), Richard On (lead guitar, backing vocals), Chris Culos (drums), Benj Gershman (bass) and Jerry DePizzo (saxophone, guitar, backing vocals) accompanied by Mikel Paris (keys, backing vocals, percussion), and Jon Lampley (trumpet, backing vocals)--has quietly sold out multiple shows at Madison Square Garden, filled Red Rocks Amphitheater a dozen times, earned platinum and gold plaques, lit up the Times Square New Year’s Eve celebration and built one of the most committed fanbases in the country.

Industry Night @ SEMA Featuring The Goo Goo Dolls will be your chance to see the band perform live on stage!

Click HERE to purchase general admission tickets.

Click HERE to purchase VIP tickets.

How to Attend Industry Night @ SEMA Featuring The Goo Goo Dolls

Open to all SEMA Showgoers and located on the Las Vegas Convention Center (LVCC) campus, Industry Night @ SEMA will bring the aftermarket's many communities together in one place as the association sets the stage for the biggest week of the year, adding to the SEMA Show's already unparalleled slate of opportunities to connect with fellow industry members.

General admission tickets for the event start at $59 (plus taxes and fees), while VIP tickets start at $117 (plus taxes and fees). Tickets are available on SEMAShow.com. Don't wait to secure your tickets--prices will increase as the Show approaches. Note: Industry Night @ SEMA tickets do not include access to the Las Vegas Convention Center SEMA Show exhibit halls.

By SEMA News Editors

 

 

Lincoln Nautilus Named 2025 MotorTrend SUV of the Year

 

 

MotorTrend Group has announced the Lincoln Nautilus as the 2025 SUV of the Year award winner. Lincoln's premium SUV stood out from competitors thanks to its elegant and sporty exterior, excellent driver assist features, interior comfort and user-friendly, in-vehicle digital experience system. The Nautilus takes the Lincoln brand to the next level with an x-factor that captivated MotorTrend's judges and ultimately placed the midsize luxury two-row crossover SUV at the top of the podium, according to a MotorTrend announcement.

The Lincoln Nautilus beat several impressive competitors, including the Rivian R1S, Toyota Land Cruiser, Lexus GX550, Hyundai Santa Fe, GMC Hummer SUV and the Mercedes G-Wagen. The prestigious MotorTrend "Of The Year" awards are based on six key criteria: safety, efficiency, value, advancement in design, engineering excellence, and performance of intended function.

"The right SUV is the perfect combination of style, comfort, and first-class driving experience --and the Nautilus delivers on every front. Each occupant, including backseat passengers, feels valued," said Ed Loh, MotorTrend Group's head of editorial. "The Lincoln Nautilus Hybrid also combines a compelling luxury experience mixed with uncompromised fuel efficiency, all at a competitive price."

Now in its second generation, the two-row, five-passenger Lincoln Nautilus slots neatly between Lincoln's larger three-row, seven-passenger Aviator and smaller two-row, five-passenger Corsair. In terms of powertrain performance, the standard powertrain is a 2.0 L turbocharged inline-four coupled to an eight-speed automatic transmission. This engine is good for 250 HP and 280 lb-ft of torque. The Nautilus hybrid replaces the eight-speed with an eCVT--the "e" meaning there is an electric motor good for 168 HP hooked into the continuously variable transmission. The hybrid has a combined output of 310 HP and 295 lb-ft of torque.

Lincoln's mission was to make this vehicle feel like an oasis on wheels, and they accomplished the goal on every front, MotorTrend said. The vehicle combines elegant design and a reliable powertrain with acute attention to detail, all with driver and passenger comfort in mind. MotorTrend's expert team of editors appreciated the luxury feel of the entire SUV and was specifically impressed by the quality of design and attention to detail involved in the interior, from the quality of the seats to the massive 48-in. panoramic display.

For more in-depth analysis of why the Lincoln Nautilus was named 2025 SUV of the Year, visit MotorTrend's SUV of the Year award story at motortrend.com/news/lincoln-nautilus-2025-suv-of-the-year/.

 

Timbren Industries Invests CAD 1.3 Million in Advanced Equipment and Machinery

 

 

Timbren Industries, the Whitby, Ontario, Canada-based provider of high-performance suspension solutions, has invested more than CAD $1.3 million (approximately $940,000) in advanced equipment and machinery, including state-of-the-art milling machines, new rubber molding equipment and significant upgrades to their paint line. These advancements will enhance the production process and help meet the growing demand for Timbren's high-quality suspension products, including the Timbren SES and Axle-Less trailer suspension systems.

"We are dedicated to staying ahead of the curve by investing in the best technology to manufacture durable, high-performance suspension solutions," said Neil Hodgson, CEO of Timbren Industries. "These upgrades ensure that our products continue to meet the highest standards of quality, providing the exceptional performance our customers expect."

For more information, visit timbren.com.

 

RNR Tire Express Announces 4 Key Leadership Promotions

 

RNR Tire Express has announced four strategic promotions, including the appointment of a new CEO.

The promotions include former National Franchise President Adam Sutton to CEO, as well as Matthew Warren, former SVP, to COO, Kyle Parman to president of corporate store operations, and Matt King to VP of corporate store operations.

Sutton, who previously served as president of RNR, has been with the brand since 2017. With more than two decades of executive leadership experience, he will oversee the RNR franchise system and its nearly 200 locations nationwide and will focus on guiding growth through creative and strategic innovation.

In his seventh year with the brand, Warren oversees all company operations and departments while implementing proactive and dynamic solutions to help drive bottom line results and optimize operational efficiency.

Parman's role as the president of corporate store operations includes overseeing the operational functions of the organization to ensure alignment with the company goals and driving overall performance. He has more than 20 years of experience with RNR Tire Express.

As the VP of corporate store operations, King is responsible for oversight of the 25 corporate stores' daily activities and ensuring efficiency and effectiveness across all operation processes, the company said. This new role will include monitoring performance, managing risk and ensuring compliance with industry standards.

For more information, visit rnrfranchise.com.

AACF Announces Nominations Open for Inaugural AACF Humanitarian Award Sponsored by NEXUS North America

The Automotive Aftermarket Charitable Foundation (AACF), an organization supporting people in the automotive aftermarket and their families, is now accepting nominations for its first-ever AACF Humanitarian Award sponsored by NEXUS North America.

The award aims to recognize and honor outstanding individuals, companies, associations or groups within the automotive aftermarket industry who have demonstrated exceptional dedication to improving the lives of others through humanitarian efforts.

Nominees for this award should exemplify compassion, selflessness and a strong sense of social responsibility. Their actions should have made a significant and positive impact on communities locally, nationally or globally.

Nominations for the AACF Humanitarian Award can be submitted here through January 31, 2025. Nominations will be reviewed by a committee consisting of AACF Board and Executive Committee members, as well as a NEXUS executive.

The selection process for the AACF Humanitarian Award will be rigorous, with nominees evaluated based on their demonstrated impact and commitment to humanitarian causes. The award recipient will be announced at a special ceremony during Auto Care Association Connect 2025.

To submit a nomination or learn more about the AACF Humanitarian Award criteria, visit aftermarketcharity.org/humanitarianhero.

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Got company news? Releasing a new product? Contact editors@sema.org. 

By Ashley Reyes

 

The SEMA Businesswomen's Network (SBN) has named Eva Tran, marketing director at LIQUI MOLY, as the network's newest #SheIsSEMA spotlight member. 

Get to know Tran in her interview with SEMA News below. 

SEMA News: How many years have you been with your current company and what do you enjoy most about working there?  

Eva Tran: I have been with LIQUI MOLY for more than six years, working in various positions that have given me a comprehensive understanding of the company's operations. What I enjoy most is the opportunity to continuously expand my knowledge and skills in different areas of the business. This diverse experience has allowed me to develop a holistic perspective, contribute to different teams and understand how all the pieces fit together. I also value the dynamic and collaborative environment at LIQUI MOLY, where every challenge is met with creativity and teamwork.

SN: What is the most challenging part of your business or job?  

ET: The most challenging part of my job is also the most rewarding and exciting. When I joined LIQUI MOLY, the company was in its early stages, which gave me the unique opportunity to help build and shape our team, processes and workflows from the ground up. Contributing to the company's growth was both a significant challenge and an incredibly fulfilling experience. The responsibility of creating new systems to support our expansion required adaptability and strategic thinking but seeing the impact of my efforts and how far we've come has made it all worth it.

SN: How many years have you been in the industry and what was your first industry job?  

ET: I have been in the automotive industry for six and a half years, starting with my current role at LIQUI MOLY. While this is my first official industry job, I grew up in an automotive family in Germany, which fostered my passion and interest in this field from an early age. That background gave me a solid foundation and a deep love for the industry long before I officially began my career.

SN: What three qualities got you to where you are today?  

ET: Three qualities that have been instrumental in getting me to where I am today are adaptability, perseverance and collaboration.

Adaptability has allowed me to navigate the ever-changing demands of the automotive industry and the growth within LIQUI MOLY. By embracing change and learning new skills, I've been able to contribute effectively across various roles.

Perseverance has kept me focused on long-term goals, even when faced with challenges. Building new processes, workflows and teams can be daunting, but staying committed has led to rewarding results.

Collaboration has been key to fostering strong working relationships and creating a positive, productive team environment. By working closely with colleagues and embracing different perspectives, we've been able to achieve great things together.

These qualities have helped me grow both personally and professionally, allowing me to take on more leadership and make a lasting impact.

SN: Being a woman in the industry, what have been your biggest challenges and accomplishments? 

ET: Being a woman in the automotive industry, one of the biggest challenges has been overcoming preconceived notions and stereotypes. Early on, I often encountered skepticism about my abilities, which made it necessary to prove myself repeatedly. However, this challenge also fueled my determination to succeed and excel in every role.

One specific accomplishment I'm particularly proud of was building a team and creating new processes at LIQUI MOLY when the company was in its early stages. Leading this initiative, while navigating industry challenges as a woman, gave me the opportunity to demonstrate my leadership and strategic skills. Seeing the tangible growth of the company, which I directly contributed to, was incredibly rewarding.

This experience not only helped me break barriers but also proved that diversity of thought and leadership brings innovation and growth. I'm proud of the strides I've made and how far the team and I have come, and I hope to inspire more women to pursue leadership roles in this industry.

SN: Who are your role models or mentors in the industry?    

ET: While I don't have a single, specific role model, I draw inspiration from multiple women in the industry who are making an impact. Over the years, I've been fortunate to meet many amazing women who have encouraged me to give my best and continue growing. One standout experience was attending a SEMA Businesswomen's Network (SBN) event earlier this year. The opportunity to network and connect with so many talented women was incredibly empowering. I returned from that event feeling inspired and refreshed, with new insights and motivation to keep building my own network and strive for greater achievements. Learning from each other and seeing the success of women in the spotlight motivates me to push boundaries and pursue my goals.

SN: What is the best career advice you have received?  

ET: The best career advice I've received is to 'Own Your Voice and Expertise,' especially in a male-dominated industry. This advice has been transformative for me both professionally and personally, empowering me to confidently speak up, share my ideas, and advocate for myself and my team. While it can be challenging, as assertive women are sometimes unfairly labeled as 'difficult,' it's crucial to speak up when something is wrong or unfair. I've learned that setting boundaries and standing firm in my convictions not only helps ensure fairness but also earns long-term respect. This approach has helped me navigate tough situations with confidence and integrity.

SN: Have you always wanted to work in the automotive industry? What keeps you here?  

ET: I didn't originally plan to work in the automotive industry; I stumbled into it by chance. However, after several years, I can confidently say that I love it. One of the things that keeps me here is the unique opportunity to work for a German company and connect with other German companies and their employees at industry events. What excites me most about the industry is the challenge it presents as a woman. I enjoy proving some of the doubters wrong and contributing to a change that will make it easier for the next generation of women. My goal is to help pave the way for more women to have a seat at the table, and I believe we're making great progress toward that vision.

SN: Who was the most influential person on your career goals?  

ET: The most influential person in my career has been my manager, Sebastian Zelger, CEO of LIQUI MOLY USA. He has always been in my corner—supporting, encouraging, and believing in me. His trust in my abilities has helped me grow both personally and professionally. I'm also deeply impressed by how he has led the company's growth since taking on his role. His journey, moving from Germany to the United States. as a young CEO, and overcoming the doubts of others, has been truly inspiring. Sebastian continuously demonstrates how much can be achieved with the right mindset, resilience, and dedication. His example has been a driving force in shaping my own goals and ambitions.

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Fill out a #SheIsSEMA spotlight form to submit a self-nomination or nominate a colleague and highlight how you or she is contributing to the specialty-equipment industry. Selected candidates are automatically eligible to be considered for SBN's #SheIsSEMA Woman of the Year award, featured on SBN's social media, SEMA News and recognized on the sema.org/she-is-sema website. 

By SEMA News Editors

Turn 14 Distribution to Announce Winner of BMW E91 GTS Tribute Wagon Giveaway at 2024 SEMA Show

 

 

Turn 14 Distribution will announce the grand prize winner of the "Pit+Paddock x Bilstein BMW E91 GTS Tribute" giveaway during the 2024 SEMA Show, November 5-8 in Las Vegas.

The giveaway marks the culmination of a six-month sales promotion where Turn 14 Distribution customers earned points by purchasing featured products from key vendor partner brands, including Bilstein, Akrapovič, Motul, StopTech, BBS, CSF, SPL Parts and Driveshaft Shop.

Seven customers were chosen as finalists and will represent their company at the SEMA Show, where one grand prize winner will be announced and get to take home the heavily modified 3-Series wagon.

The BMW giveaway vehicle started as a gutted 328i Touring and underwent a complete transformation inspired by the E92 M3 GTS coupe--a track-focused, special production M3 limited to 150 units and only sold in Europe.

Highlights of the build include M3 body panels, Fire Orange paint, top-of-the-line aftermarket performance parts, and a powerful 516hp, 4.6L V8 stroker engine.

Following its debut at last year's SEMA Show, the E91 traveled around the world to make impactful appearances at marquee events, including the PRI Show, the Goodwood Festival of Speed (United Kingdom), Ultrace (Poland), Bimmer Invasion (Florida) and Pit+Paddock Grid Icons (California).

The Pit+Paddock x Bilstein BMW E91 GTS Tribute giveaway ceremony will take place on Tuesday, November 5, at 4:30 p.m. PST inside the Turn 14 Distribution Booth #21303 in Central Hall. Attendees will also receive a sneak preview of the following two vehicles offered through Turn 14 Distribution's new sales promotion giveaway program.

For more information, visit turn14.com.

 

Yamaha to Exhibit Hydrogen-Powered Outboard, Roush Hydrogen Fuel System on a Regulator Boat Hull

 

Yamaha's Marine Business Unit will participate in the SEMA FutureTech Studio during the 2024 SEMA Show, where it will showcase its concept H2 outboard featuring a boat hydrogen fuel system designed by Roush on a Regulator Marine hull.

On Tuesday, November 5, at 12:00 p.m. PST, in the SEMA FutureTech Studio, Yamaha will be featured in a FutureTech Fireside Chat with Grant Suzuki, chief technology officer, Yamaha United States Marine Business Unit; Matt Van Benschoten, vice president of advanced engineering, Roush; and Don Seal, manufacturing engineer, Regulator Marine.

Click here for more information on the Fireside Chat.

Additionally, Suzuki will participate in the "Advanced Fuels and Powertrains: Current Landscape and Innovations" panel, scheduled for Wednesday, November 6, at 9:00 a.m. PST, in West Hall Room W309.

The panel will explain how the automotive specialty-equipment industry can help reduce carbon emissions by adopting various fueling technologies as it relates to the operation of internal combustion engines (ICE), as well as the innovative powertrains that will work alongside of electrification.

Click here for more information on the panel or to register for the session.

For more information, visit yamahaoutboards.com.

 

Ringbrothers to Unveil Three Custom Builds

 

 

Ringbrothers, the world-renowned custom car builder and parts manufacturer, is set to unveil three custom builds at the 2024 SEMA Show. The trio of debuts is expected to take the SEMA Show by storm as each build furthers innovation in engineering and celebrates the spirit of hot rodding.

Each vehicle represents more than 15,000 combined build hours and has been extensively modified to showcase Ringbrothers' signature automotive design, production and craftsmanship. The highlight is expected to be the 1,246 HP '87 Buick Grand National known as "INVADR."

VEHICLE DETAILS AND UNVEILING SCHEDULE:

"INFECTED" '70 Plymouth 'Cuda: Ringbrothers is taking a stand against the endless shades of gray saturating the modern car market with a high-impact color some may deem polarizing. Ringbrothers' '70 Plymouth 'Cuda boasts an 807 HP Hellcrate Redeye engine, manual transmission, extended wheelbase, custom cowl and firewall, fenders and so much more. "INFECTED" is a celebration of Mopar performance and vibrant color.

INFECTED will be unveiled on Tuesday, November 5, at 11 a.m. PST in the Ringbrothers Booth #23191.

"INVADR" '87 Buick Grand National: Ringbrothers has reimagined Buick's legendary Grand National into a 1,246 HP tarmac-devouring machine. A six-speed manual transmission backs the twin-turbocharged 3.8-liter V6 and features ample custom touches, enhancing the G-Body's imposing silhouette.

INVADR will be unveiled on Tuesday, November 5, at 1 p.m. PST in the Gentex Booth #23889.

"TUKA" '72 Chevrolet Blazer: Engineered from the ground up as a thorough re-engineering of Chevrolet's iconic off-roader, the four-wheel-drive Blazer incorporates modern convenience and ample technology in a truly one-off machine. Every panel has been customized with bespoke components that showcase Ringbrothers' zealous attention to detail.

TUKA will be unveiled on Tuesday, November 5, at 1 p.m. in the Gentex Booth #23889.

 

Toyo Tires to Unveil 26 Custom Vehicles at Toyo Tires Treadpass for the 2024 SEMA Show

 

 

Toyo Tires will return to the SEMA Show with the attendee-favorite Toyo Tires Treadpass, a celebration of automotive innovation and creativity, featuring an incredible showcase of vehicles making their world debut. Treadpass is located between the Central and South Halls of the Las Vegas Convention Center. For the 11th year, Toyo has collaborated with renowned builders to curate an unparalleled experience for SEMA attendees.

Treadpass will premiere 26 unique vehicles at this year's Show, from a fully custom '74 Rolls Royce to a '66 Ford Bronco Sport. Toyo Tires proudly showcases a wide variety of vehicles offering something appealing to every car enthusiast.

"Each year, the Toyo Treadpass display remains a highly popular destination thanks to the incredible builders we team up with to curate this unique car showcase at SEMA," said Stan Chen, senior manager, events, sponsorships and motorsports, Toyo Tire U.S.A. Corp.

In collaboration with Leen Customs, Toyo Tires will be returning its popular limited-edition pins. Ten pins will be created for some of the Toyo Treadpass display vehicles, which will be distributed at designated times during the Show. An exclusive 11th pin will also be available during the "Artist's Meet" with Leen Customs founder, Hansel Echeverria, on Wednesday, November 6, from 12 p.m. to 1 p.m. PST.

Celebrating SEMA, Toyo Tires is partnering with Zynga's NaturalMotion studio, the developers behind the popular CSR Racing 2 (CSR2) mobile video game. Fans will have the opportunity to vote for their favorite vehicle featured at Treadpass and the winner will be built into the CSR2 game.

"Toyo Tires is a prominent name in the automotive industry, so to bring one of their custom Treadpass vehicle builds to CSR2 is very exciting," said Julian Widdows, senior vice president of racing at Zynga's NaturalMotion studio. "Racing fans can bring their passion to life by voting on their favorite car and then taking the winning build into their own hands and racing it in-game."

For more information, visit toyotires.com. 

Preview of Select New Vehicle Builds at the Toyo Treadpass

SEMA News is able to share a few of the vehicles that Show attendees will be able to view at this year's Toyo Tires Treadpass.

'70 Ford Mustang by Tucci Hot Rods 

Originating from the world of high-end custom car building, Tucci Hot Rods has been crafting custom cars for over 25 years with an unwavering focus on design, attention to detail, and flawless execution. Their feature vehicle at this year's Treadpass is a '70 Ford Mustang that rides on Forgeline AL308 wheels wrapped in Toyo Proxes R888RTM tires. This build is powered by a 5.4L Super Cobra Jet engine and features 3D-printed aero components designed in collaboration with a Ford OEM designer. Additional highlights include a Griggs Racing suspension, Moore & Giles leather interior, and a custom paint job in BMW Dravit Gray.

 

'74 Rolls Royce Silver Shadow by Team Bisimoto

From 1000 HP minivans to twin turbo classic Porsches infused with modern technology, Team Bisimoto continues to astonish the automotive world. Among their latest creations are the world's first electric Porsche 935, fully electric Rolls Royce conversions, and dozens of high-performance electric vehicles for television and privateers. With exposure to the electric vehicle space, coupled with dozens of racing world records, Bisimoto is embarking on providing guilt-free, exhilarating mobility solutions for an emerging world. Their featured project at SEMA will be the '74 Rolls Royce Silver Shadow, riding on 20x8 Brixton Forged Luxury Series LX01 Monoblock Wheels and Toyo Proxes Sport max performance summer tires. This build features a 639 HP (477 kW) single-drive custom AC 3-phase induction motor with liquid cooling, bespoke Bisimoto fabrication, and an AEM VCU275 controller with CAN BUS output, complemented by a Rywire LV harness. Powering the car are dual Bisimoto battery boxes with LG Chem 66K wH batteries. The Rolls Royce stands out with its chalk white exterior paint with a Tiffany blue leather interior. 

 

'06 Mercedes-Benz SLR by John Sarkisyan of S Klub

Artist turned car builder, John Sarkisyan of S Klub delivers another showstopping custom build, transforming a '06 Mercedes-Benz SLR showcasing his bold approach to reimagining an iconic car. The stunning build rides on HRE S107 wheels wrapped in Toyo Proxes Sport max performance summer tires. Highlights include chopping the top off the SLR, a 30-piece one-off body kit, widening the car by 10 inches over stock and fitting massive tires in the rear. Additional features are a custom windshield, full Audison sound system, custom hand-made stainless exhaust, and a custom interior.

 

'93 Honda Civic CX by Ryan Basseri

Ryan Basseri is the owner of Rywire Motorsports Electronics and serves as the judge and builder of SEMA's Battle of the Builders. His latest build featured at this year's Treadpass is a '93 Honda Civic CX with Toyo Proxes® R888RTM tires mounted on Volks Racing TE37 wheels. Top build highlights include a full resto-mod chassis build, a Rywire prototype EV conversion kit, and an Exceed Japan full exterior aero package. Additionally, the build boasts a bespoke motorsport plumbing and electrical system and a Nitron coilover suspension.

 

'66 Ford Bronco Sport by RMD Garage

Established in 2014, RMD Garage was founded in Long Beach, California, by Ralph Holguin. Driven by his enthusiasm and passion for car culture and his exceptional eye for design, he assembled a team of talented craftsmen to build extraordinary art pieces. Sharing his vision with the world, RMD Garage has put a stamp on the automotive industry with its signature builds. This year's featured build is a '66 Ford Bronco Sport, riding on 18x9 D-Town smoothies by Detroit Wheels paired with Toyo M655TM on-/off-road commercial-grade tires. Additional highlights include a Kincer Freeway series Bronco chassis, Ford Performance GEN 4X Coyote Motor, a standout BASF paint job, and handcrafted moldings, roof rack, badges and a custom interior.

 

'76 Toyota Celica by Shawn Bassett

A professional race car driver and talented car builder, Shawn Bassett makes his return to Toyo Tires Treadpass for his fifth time, showcasing his newest creation, a '76 Toyota Celica. The vehicle sits on BBS E55 center-lock wheels with Toyo Proxes R888RTM tires. Top highlights include a 700 HP (10,000 RPM) Toyota V12 engine, one-off custom carbon fiber bodywork, cantilever suspension, and bespoke leather and Alcantara upholstery.  

 

'22 Lexus IS500 by Giuseppe Balthasar

Giuseppe Balthasar was inspired by his father, Dana Balthasar, the creator of one of the most well-known Lexus RCF builds that debuted at Toyo Tires Treadpass in 2017. Seven years later, Giuseppe will showcase a '22 Lexus IS500 with one of the very first Artisan Spirits Black Label GT widebody kits. Riding on all-new Toyo Proxes max performance summer tires, the build features the complete widebody kit with a GT wing and a full Artisan Spirits titanium quad-tip exhaust. Additional highlights include a brand new Inozetek Ruby Star Dynamic PPF color change and a full range of TOM's Racing parts, including a carbon intake, filter, front and rear strut bars and braces. The vehicle will also be the first to debut the brand-new Zestek steering wheel hub adapter for any Lexus application.

 

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The SEMA Show, taking place November 5-8 at the Las Vegas Convention Center, is the ultimate gathering for the automotive specialty-equipment industry. It is the place to discover new products and trends, make new business connections, strengthen existing ones, and help professionals take their careers and their businesses from good to great.

To learn more or to register to attend the 2024 SEMA Show, visit semashow.com.