Tue, 12/23/2025 - 12:18

By Ashley Reyes

SBN General Membership Meeting

 

SEMA invites women working in any corner of the automotive industry to join an upcoming virtual event on Tuesday, January 20, 2026, for an inside look at the tools, programs and community designed to help women accelerate their careers in the specialty-equipment market.

The SEMA Businesswomen's Network (SBN) virtual General Membership Meeting, will take place on via Zoom on Tuesday, January 20, 2026, at 12:00 p.m. PDT/3:00 p.m. EDT. 

Whether you're already an SBN member or curious about joining, this meeting is your chance to connect, learn and discover resources designed to help women succeed in the automotive specialty-equipment industry.  

Select committee leaders will share updates about networking events, volunteer opportunities, recognition programs and webinars designed to support members' professional growth. Exciting details will also be shared about the SBN Women’s Leadership Forum happening March 3-5, 2026, in San Diego, California.

SBN membership is free and open to all women employed by a SEMA member company. If this sounds like you, don't miss your chance to level up your career and network by attending the meeting.   

Save your spot here or click below.

SBN General Membership Meeting

 

To learn more about SBN, visit sema.org/sbn.

Tue, 12/23/2025 - 12:05

Story and photos by Andreas Conradt, Automedia


Spy photographers have once again caught several upcoming vehicles undergoing testing, giving an early glimpse at what's to come before they officially debut.

 

'26 Porsche 718 Cayman EV Prototype Offers New Details
Porsche Cayman

 

SEMA News sources recently captured new images of the next-generation Porsche Cayman electric vehicle (EV).

The all-electric iteration of the 718 aims to blend the brand's performance heritage with cutting-edge technology and sustainability, according to insiders, with multiple new features expected from the new model.

The Porsche 718 series, which includes the Boxster and Cayman, has long been celebrated for its exceptional handling, lightweight construction and thrilling driving dynamics. With a focus on performance, the new models are expected to deliver exhilarating acceleration and precise handling, insiders said.

Porsche Cayman

 

The design of the '26 Porsche 718 EV appears to reflect modern interpretations of the classic 718 silhouettes. Expect to see sleek lines, a low stance and an aerodynamic profile that enhances efficiency and performance. While the overall shapes may remain familiar, the EVs will incorporate unique design elements that distinguish them from their gasoline-powered predecessors, such as a closed-off front grille and distinctive lighting signatures.

At the heart of the new Porsche 718 Boxster and Cayman will be a state-of-the-art electric powertrain. While specific details are still under wraps, industry insiders anticipate a dual-motor setup that will provide all-wheel drive and instantaneous torque delivery. This configuration could enable Boxster and Cayman to achieve 0-60 mph times in the realm of 3 seconds or less.

Porsche Cayman

 

Porsche is also expected to utilize advanced battery packs that offer a balance of high energy density and lightweight construction, ensuring that the vehicle remains agile and responsive, insiders said. Additionally, fast-charging capabilities will likely be a priority, allowing drivers to recharge their vehicles quickly and efficiently during long journeys.

Inside the Porsche 718, the cabin will likely feature high-quality materials, ergonomic design and a driver-focused layout. A digital cockpit with a large infotainment display will provide access to a range of connectivity features, navigation and performance data.

Porsche is also expected to integrate advanced driver-assistance systems (ADAS) to enhance safety and convenience.

 

Facelift Coming for Mercedes-AMG SL 63
Mercedes AMG SL 63

 

While Mercedes-AMG is working on the successor of the GT, the company seems to be planning a facelift for the GT's stablemate, the SL. SEMA News sources at the German Nürburgring caught an early prototype of what appears to be an updated version of the SL 63.

So far, modifications seem to be limited to the front fascia, but insiders expect the rear to receive a makeover, too, as well as a fresh look for the interior. Together with the tweaked design will come tech updates for driver assistance systems, as well as connectivity and entertainment.

What's unclear so far is if AMG will squeeze more power out of the 4-L V8 engine. With 585 hp up to 616 hp it isn't exactly weak today, but with so much electric competition producing up to 1,000 hp, more power would definitely be appreciated by customers.

Mercedes-AMG SL 63

 

Tue, 12/23/2025 - 09:03

By SEMA News Editors

COBB Tuning

COBB Accessport ECU V3 for Ford Bronco Raptor and Ranger Raptor

Cobb Tuning Bronco Raptor

 

COBB Tuning has released its new Accessport ECU for the '22-plus Ford Bronco Raptor and Ford Ranger Raptor with a standard OBD2 flashing process. The new ECU allows vehicle owners to flash engine and transmission calibrations from home, monitor real-time data, switch maps and work directly with COBB-certified ProTuners to tailor performance for daily driving or aggressive off-road use, according to the company. Currently 49-state legal, with California (CARB) approval pending.

cobbtuning.com

 

ICON Vehicle Dynamics

Sway Bar Link Kits for '03-'24 Toyota 4Runner

ICON Vehicle Dynamics

 

The new sway bar links for '03-'24 Toyota 4Runner and associated platforms are engineered to match the stock sway bar link length but feature a more robust construction and maintenance-free ball joints to ensure smooth, consistent movement through the entire range of suspension travel. This results in improved on-road handling and more predictable performance off-road, the company says. Each link is finished with a durable clear zinc plating to guard against corrosion and backed by ICON's limited lifetime warranty.

iconvehicledynamics.com

 

Tue, 12/23/2025 - 08:34

By SEMA News Editors

 

NASCAR Champion Greg Biffle, 55
Greg Biffle

 

Greg Biffle, a long-time NASCAR driver who won championships in the NASCAR Xfinity Series and CRAFTSMAN Truck Series, and won 19 Cup Series races, has unfortunately passed away alongside his wife Cristina, son Ryder and daughter Emma in a plane crash in Statesville, North Carolina, NASCAR officials confirmed. He was 55.

NASCAR released the following statement:

"NASCAR is devastated by the tragic loss of Greg Biffle, his wife Cristina, daughter Emma, son Ryder, Craig Wadsworth and Dennis and Jack Dutton in a fatal plane crash.

Greg was more than a champion driver, he was a beloved member of the NASCAR community, a fierce competitor, and a friend to so many. His passion for racing, his integrity, and his commitment to fans and fellow competitors alike made a lasting impact on the sport.

On the track, Greg's talent and tenacity earned him championships in the NASCAR Xfinity Series and NASCAR CRAFTSMAN Truck Series, as well as numerous wins and accolades in the NASCAR Cup Series. Beyond his racing career, he gave of himself for the betterment of our community. Most notably, Greg spent countless hours of his time helping the citizens of North Carolina during the disasters that followed Hurricane Helene. His tireless work saved lives.

Our thoughts and deepest condolences go out to Greg's entire family, friends, and all who were touched by his life."

A Vancouver, Washington, native, Biffle, often called "The Biff," was named one of NASCAR's 75 Greatest Drivers during the 2023 season and won 19 races in a 15-year Cup Series career that spanned 515 starts, nearly all for car owner Jack Roush. In his climb up the NASCAR ladder, he became champion in both the Xfinity Series (2002) and the Craftsman Truck Series (2000).

Biffle's name, however, became more prominent after Hurricane Helene caused catastrophic flooding and damage across the Southeastern United States in late September 2024, as he shared with PRI News earlier this year.

"The way it started was, I got a Facebook message that there was a family stuck up in North Carolina. They were in an Airbnb and had no power, no food, no supplies--out of baby formula, diapers, things like that. I was getting ready to leave for a trip, but I thought, if I don't go get the helicopter out and try to reach them, who's going to? Once I got in the air and posted that I was trying to reach them, I got about 4,000 messages back," Biffle shared with PRI News.

"What we saw from the air was hard to put into words. If you think about a couple of hundred miles in almost every direction, every road, every bridge, every power line, gone. The water wasn't 10 or 12 feet deep. It was 50 or 60 feet deep over the roadway. It took everything in its path: bridges, homes, entire towns. What started as rescuing one family turned into 11 days, flying from daylight to dark every day. And we started with two helicopters, then eight, then 20, then 35. By Day Four or Five, we had 75 to 80 aircraft flying across western North Carolina and surrounding states."

"People I didn't even know were calling me, offering helicopters, supplies, fuel. My phone was getting 600 texts a day. People just showed up. Cars lined up at the airport, dropping supplies. Volunteers came out of nowhere," Biffle continued before pointing out his racing DNA helped bring him to the rescue. "Race teams operate differently than normal businesses. They deal with problems that you can't plan for. They don't punch in at 9:00 and punch out at 5:00. They'll do whatever it takes to get the job done. That's just part of our DNA."

PRI sends its condolences to the Biffles' family and friends. For more on Greg Biffle's life and career, visit nascar.com.

 

Image courtesy of NASCAR | Photo by Jared C. Tilton/Getty Images

Tue, 12/23/2025 - 07:59

Mike Spagnola
The following is a message to SEMA Members from SEMA President and CEO Mike Spagnola about the 2026 Board of Directors nominations, which are now open to SEMA members online here:


Dear SEMA Member,
As a valued member of the association, we invite your recommendations for industry leaders to serve on the SEMA Board of Directors.

Please take a moment to submit the name of an individual you believe would be an excellent candidate by completing and submitting a Nomination Form.

A strong board ensures strong leadership and an association that effectively serves its members. We encourage your participation in the nomination process--our industry has many exceptional professionals who would be a tremendous asset to the board, and your recommendations help bring these individuals to the attention of the nominating committee.
 

Nominations for the SEMA Board of Directors are due by January 5, 2026, at 5:00 p.m. PST.
 

NOMINATE HERE button for SEMA Board of Directors 2026


Thank you for your engagement and continued support of the association.


Sincerely,


Mike Spagnola

SEMA President and CEO


This article was originally published on Tuesday, December 23.

Tue, 12/23/2025 - 07:42

By SEMA News Editors

SEMA Education Call for Speakers 2026 SEMA Show

 

SEMA has issued a call for speakers for the 2026 SEMA Show, taking place in Las Vegas, November 3-6, 2026. Organizers are seeking experts who can facilitate new ideas, technologies and expertise at sessions that will help industry members take their businesses and careers to the next level.

Innovative thought leaders and dynamic presenters who can share new skills and ideas targeted to the automotive aftermarket are invited to apply at semashow.com/speakers.

The educational sessions are one of the key pillars of the SEMA Show, where thousands of industry professionals gather to learn new business strategies and best practices. The SEMA Show education program provides relevant, engaging and inspiring information on the industry's complex issues and topics.

Topics of focus for 2026 include:

  • Aftermarket updates and future trends
  • Emerging and executive leadership
  • Legislative and regulatory
  • Sales and marketing
  • Small-business strategy
  • Talent management
  • Vehicle technology
  • Industry segment-specific topics

Speaker proposals for the 2026 SEMA Show must be submitted by February 13, 2026, at semashow.com/speakers.

For more details, contact SEMA Senior Manager of Professional Development Gary Vigil at garyv@sema.org or 909-978-6738.


The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration opens in Spring 2026; to sign up for notifications, visit here. For more information, visit semashow.com.

Fri, 12/19/2025 - 09:47

By Lauren Wilbor

U.S. Capitol ADAS Advocacy Update

 

The following column was written by SEMA Manager of Digital Communications and Partnerships, Government Affairs Lauren Wilbor:

Two weeks ago was a big week, and I mean BIG. 

While many of us were wrapping up a successful PRI Show in Indy, the SEMA team was also racking up some major wins both in D.C. and Uzbekistan…yes, you read that right.  

First, on Capitol Hill, the ADAS Functionality & Integrity Act was officially introduced with bipartisan support in the U.S. House of Representatives. The SEMA-led bill creates a clear path to ensure ADAS systems can be properly calibrated after vehicles are modified. This legislation is about safety, certainty, and making sure enthusiasts have the information they need to keep modifying the vehicles they own (safely).  

In 2026, getting the ADAS Functionality & Integrity Act passed will be a major priority for SEMA. We'll be rolling out clear ways for members and enthusiasts to support this effort, from education to advocacy, and your voices will be critical in keeping this issue front and center on Capitol Hill. 

And then came the cherry on top of an already banner year: at the FIA General Assemblies in Tashkent, Uzbekistan, SEMA was named the first-ever recipient of the FIA President's Award for Excellence in Communications. We were honored for our groundbreaking campaign to stop EV mandates and preserve vehicle choice in the U.S., and it's thrilling the people outside of our country get how big a deal that was! Members of the team accepted the historic award in person at the General Assemblies meeting. Being recognized on a global stage is something our team is incredibly proud of, and we recognize we couldn't have done it without support from people like you. So here's to you, too! View more HERE. 

A great show in Indianapolis, a major policy milestone on Capitol Hill, and international recognition from one of the most important organizations in the automotive and motorsports world… not a bad way to head into the holidays. Thank you to everyone who continues to show up, speak out, and remind lawmakers why our culture and industry matter. Have a safe and wonderful holiday season. 

More to come in the new year! 

— Lauren Wilbor

Fri, 12/19/2025 - 09:47

By Lauren Wilbor

U.S. Capitol ADAS Advocacy Update

 

The following column was written by SEMA Manager of Digital Communications and Partnerships, Government Affairs Lauren Wilbor:

Two weeks ago was a big week, and I mean BIG. 

While many of us were wrapping up a successful PRI Show in Indy, the SEMA team was also racking up some major wins both in D.C. and Uzbekistan…yes, you read that right.  

First, on Capitol Hill, the ADAS Functionality & Integrity Act was officially introduced with bipartisan support in the U.S. House of Representatives. The SEMA-led bill creates a clear path to ensure ADAS systems can be properly calibrated after vehicles are modified. This legislation is about safety, certainty, and making sure enthusiasts have the information they need to keep modifying the vehicles they own (safely).  

In 2026, getting the ADAS Functionality & Integrity Act passed will be a major priority for SEMA. We'll be rolling out clear ways for members and enthusiasts to support this effort, from education to advocacy, and your voices will be critical in keeping this issue front and center on Capitol Hill. 

And then came the cherry on top of an already banner year: at the FIA General Assemblies in Tashkent, Uzbekistan, SEMA was named the first-ever recipient of the FIA President's Award for Excellence in Communications. We were honored for our groundbreaking campaign to stop EV mandates and preserve vehicle choice in the U.S., and it's thrilling the people outside of our country get how big a deal that was! Members of the team accepted the historic award in person at the General Assemblies meeting. Being recognized on a global stage is something our team is incredibly proud of, and we recognize we couldn't have done it without support from people like you. So here's to you, too! View more HERE. 

A great show in Indianapolis, a major policy milestone on Capitol Hill, and international recognition from one of the most important organizations in the automotive and motorsports world… not a bad way to head into the holidays. Thank you to everyone who continues to show up, speak out, and remind lawmakers why our culture and industry matter. Have a safe and wonderful holiday season. 

More to come in the new year! 

— Lauren Wilbor

Fri, 12/19/2025 - 08:12

By Ashley Reyes

ETTN Career Fair

 

SEMA member companies have a great opportunity to connect with the next generation of automotive talent by attending the upcoming Career Fair at the SEMA Garage SoCal. 

The career fair will take place Saturday, March 7, 2026, from 9:00 a.m.–2:30 p.m. PST and will be hosted by the Emerging Trends & Technology Network (ETTN) and Society of Automotive Engineers Southern California (SAE SoCal).  

ETTN SAE Career Fair

 

The goal of the career fair is to unite aftermarket businesses and industry professionals with passionate students who are ready to enter the workforce. Company representatives will be able to share internship and job opportunities, offer career guidance and provide feedback on vehicles that the students are building for SAE Collegiate Design Competitions. Last year, more than 425 students from 30 colleges attended and this year is expected to be just as impactful.    

In addition to meeting students, attending the event is a powerful way to gain brand visibility and network with the broader aftermarket community. Attendees will also receive an exclusive tour of the SEMA Garage and its state-of-the-art equipment supporting product development. 

Attending the event is free for SEMA members and lunch will be provided. Non-members will pay $500 to SAE SoCal to help offset the costs of the event.

Reserve your table today. 

Thu, 12/18/2025 - 11:39

By SEMA News Editors

Customer Care Team

 

SEMA has recently established a new, centralized Customer Care Team to deliver an elevated customer experience designed to make getting help easier and faster than ever with a new contact number and email.

Whether you're a member, part of the industry or just curious about SEMA, the Customer Care Team is ready to provide fast, accurate and hassle-free support.
 

How to contact the Customer Care Team:
 

Call: 240-ASK-SEMA (240-275-7362)

Email: customercare@sema.org
 

From answering your questions to connecting you with the right resources, the Customer Care Team is here to ensure you get the assistance you need, whenever you need it.