SEMA News—January 2020

EVENTS

By Mike Imlay

A Night of Excellence

Highlights From the 2019 SEMA Show Industry Awards Banquet

More than 2,500 attendees packed the banquet hall of the Westgate Las Vegas Resort & Casino on Thursday night, November 7, for the SEMA Show’s Industry Awards Banquet, a celebration of the aftermarket’s best and brightest. The annual banquet is among the Show’s most anticipated highlights.

Traditionally taking place Thursday night at the SEMA Show, the SEMA Industry Awards Banquet honors industry innovators, volunteers and personalities who make significant contributions toward the advancement of the automotive specialty-equipment aftermarket. Themed “How Do You SEMA?” and emceed by automotive television and podcast personality Kevin Oeste and motorsports announcer Jarod DeAnda, the 2019 banquet was held November 7 at the Westgate Las Vegas Resort & Casino.

Always popular among Showgoers, the gala drew more than 2,500 attendees eager to celebrate the night’s award recipients in a variety of categories, including the SEMA Chairman’s Service Award, Manufacturer of the Year, Manufacturers’ Rep Agency of the Year, Warehouse Distributor of the Year, and Gen-III Innovator of the Year. Recent SEMA Hall of Fame inductees Bob Chandler, Bruce Crower and Marla Moore were also recognized.

All of the above honorees are featured in the following pages, while Dan Kahn, founder of Kahn Media and the evening’s 2019 SEMA Person of the Year recipient, will be profiled separately in the February 2020 issue of SEMA News. Along with the awards, the ceremonies featured music and headline entertainment, the latter courtesy Las Vegas’ iconic Blue Man Group.

In his opening remarks to attendees, SEMA Chairman of the Board Tim Martin noted that the evening was “really a celebration of all the ways people contribute to 
this industry.”
“Together, we serve millions of enthusiasts around the world who are involved in automotive customization, restoration and motorsports, [and] our vehicles, products and lifestyle are promoted by marketers, influencers and educators,” he said, adding that the SEMA community is unlike any other group of product engineers.

After their opening remarks, SEMA Chairman of the Board Tim Martin (right) and SEMA President and CEO Chris Kersting paid tribute to the late Jessi Combs, whom Martin honored with the Chairman’s Service Award for her many contributions to SEMA and the industry.

“We are constantly messing with something that already works okay; we can’t leave it alone,” he explained. “We want to change something to make it better; make it faster; make it do something it couldn’t do before; take something old and make it look brand new; or take something brand new and make it more beautiful and unique. The SEMA community embraces change, creativity and competition.”

Following Martin, SEMA President and CEO Chris Kersting also addressed the audience, touching upon the industry’s roots with racers and other pioneers whose contributions spanned generations. The lesson, he said, was that anyone in the audience could make a difference through their ideas and passion.

“So this is about all of us, but it’s [also] about each of you,” Kersting said. “Your contribution, your innovation, your success will be the force that keeps our industry moving forward. And along the way, this [SEMA] association is here to 
help you.”

Following their opening addresses, Martin and Kersting paid special tribute to the late motorsports legend Jessi Combs, who had emceed the banquet and other SEMA events in past years.
“I am proud to award the SEMA Chairman’s Service Award to a woman who has inspired millions of people around the world, Jessi Combs,” Martin said. “In August, we lost one of our industry’s shining stars, but tonight this award celebrates her contributions to our industry. Whether you knew her personally, professionally or watched her light up the screen, you could not help but be inspired by her infectious spirit and electric smile.”

Hunter Engineering was named Manufacturer of the Year.

Manufacturer of the Year: Hunter Engineering

The Manufacturer of the Year award celebrates a specialty-equipment manufacturer demonstrating exceptional performance working with warehouse distributors, manufacturers’ reps and others in the retail community. In addition, the honoree shows leadership within both the overall industry and their aftermarket segment through their high standards in business practices, innovation and customer satisfaction.

The 2019 award went to Hunter Engineering, a SEMA Show exhibitor for more than 20 years (and usually represented at the Show by more than 100 staff members, including its entire regional management and executive team). Finalists for the award included Air Lift Co. and Hypertech Inc.

AllPro Distributing took Warehouse Distributor of the Year honors.

Warehouse Distributor 
(WD) of the Year: AllPro Distributing

The SEMA Warehouse Distributor of the Year award recognizes a WD that stands out through operational excellence, industry involvement and developmental support to clients and staff. Outstanding customer service and expert product knowledge are also key considerations. A SEMA member for more than 30 years, AllPro Distributing took home the 2019 honors for its major strides in growing its business through exceptional customer service. Finalists for the award included Keystone Automotive and last year’s winner, Turn 
14 Distribution.

The Manufacturers’ Rep Agency of the Year award went to Kunzman & Associates.

Manufacturers’ Rep 
Agency of the Year: 
Kunzman & Associates

When aftermarket manufacturers seek to boost sales, expand into new territories or introduce new products, they often turn to a manufacturers’ rep agency. Because such agencies can play a pivotal role in getting products into the hands of consumers, the SEMA Manufacturers’ Rep Agency of the Year award honors those that demonstrate exceptional performance and professionalism, product-line knowledge, communication with suppliers and client networks, along with training and education.

The 2019 award went to Kunzman & Associates, whose vendor relationships have averaged 17 years over the course of the agency’s 18-year tenure. Kunzman & Associates is also known for its service to the industry at large; every member of its team belongs to a SEMA council, select committee or task force. The year’s finalists also included Considine Sales & Marketing and PSKB Inc.

Chris Candido (right), co-founder of Turn 14 Distribution, received the Gen-III Innovator of the Year award.

Gen-III Innovator of the Year: Chris Candido, Turn 14 Distribution

A Gen-III Innovator is defined as an industry individual under age 40 who is making breakthroughs in new products, new approaches to business, or trendsetting achievements. Nominees for the award must demonstrate truly innovative thinking that helps lead the industry forward. Awardees are selected by a panel of SEMA Board of Directors members and Young Executives Network representatives.

Chris Candido of Turn 14 Distribution was named the 2019 recipient for his innovative use of technology to help reimagine wholesale distribution. An English major and self-taught software developer, Candido is also a recent SEMA News “35 Under 35” honoree. Justin Hartenstein of Oracle Lighting and Jason Kencevski of Speedmaster were the award’s other two finalists.

Jarod DeAnda congratulated recent SEMA Hall of Fame inductee Bob Chandler (right), the man behind Bigfoot and the Monster Truck phenomenon.

SEMA Hall of Fame 
Recognitions

SEMA inducted three industry leaders into its Hall of Fame during its annual Leaders and Legends Installation & Gala in July. At the SEMA Show’s Industry Awards Banquet, the inductees were reintroduced to the wider industry audience.

With more than 45 years in the industry, Bob Chandler is credited with inventing the Monster Truck phenomenon. After a serious motorcycle accident ended his plans to work in the family business, Chandler bought a pickup and opened a 4WD shop. But every weekend event saw him breaking something on the vehicle, prompting his general manager to nickname him Bigfoot because he couldn’t take his foot off the throttle. Chandler emblazoned the name on the side of his truck and it stuck. From there, his truck got bigger and bigger as he spawned the famous Monster Truck events that brought a new wave of truck enthusiasts into the industry.

Kevin Oeste (left) interviewed Barbara Crower (center), wife of the late Bruce Crower, another SEMA Hall of Fame inductee, along with the Crower’s grandson Lewis.

More than 60 years ago, Bruce Crower began making performance parts for fellow hot rodders. His passion to make things go faster made him an innovator in all things motorsports and resulted in Crower Cams and Equipment Co., a multimillion-dollar organization producing high-performance parts for a wide variety of applications. In addition, Crower is credited with advancing the industry’s speed and safety. Over his career, he was recognized with several awards, including the 1977 SAE Louis Schwitzer award for innovation and engineering excellence. Crower, who passed away in July 2019, was represented at the SEMA Show banquet by his wife Barbara and grandson Lewis.

SEMA Hall of Fame inductee Marla Moore (center) was also applauded for her many years of leadership and service to the industry.

Marla Moore didn’t originally consider the automotive aftermarket to be her career path when she was brought into it as an artist-illustrator 35 years ago. But it quickly won her over and made her a lifelong industry enthusiast. She has been a tireless volunteer and advocate ever since, serving on a variety of SEMA councils and task forces and building a reputation as a trusted leader and mentor. The recipient of many industry awards and honors, Moore is currently the marketing director for the six companies and 10 brands that make up Legendary Companies, and she serves on the board of the Austin Hatcher Foundation for Pediatric Cancer, a SEMA Cares charity. But of all her accomplishments, one of her proudest moments was bringing her father to the SEMA Show and introducing him to all the industry icons who had invented and built the parts he had been using for years on his car projects.

Summing up the evening, Kersting said: “We are honored to recognize each year the individuals and companies who embody the spirit of our industry. The SEMA Industry Awards Banquet is a highlight of the SEMA Show and a great way to culminate an outstanding week of business. It’s always great to spend time with friends and family, celebrating the industry that we all love.”

SEMA News—January 2020

EVENTS

By Mike Imlay

A Night of Excellence

Highlights From the 2019 SEMA Show Industry Awards Banquet

More than 2,500 attendees packed the banquet hall of the Westgate Las Vegas Resort & Casino on Thursday night, November 7, for the SEMA Show’s Industry Awards Banquet, a celebration of the aftermarket’s best and brightest. The annual banquet is among the Show’s most anticipated highlights.

Traditionally taking place Thursday night at the SEMA Show, the SEMA Industry Awards Banquet honors industry innovators, volunteers and personalities who make significant contributions toward the advancement of the automotive specialty-equipment aftermarket. Themed “How Do You SEMA?” and emceed by automotive television and podcast personality Kevin Oeste and motorsports announcer Jarod DeAnda, the 2019 banquet was held November 7 at the Westgate Las Vegas Resort & Casino.

Always popular among Showgoers, the gala drew more than 2,500 attendees eager to celebrate the night’s award recipients in a variety of categories, including the SEMA Chairman’s Service Award, Manufacturer of the Year, Manufacturers’ Rep Agency of the Year, Warehouse Distributor of the Year, and Gen-III Innovator of the Year. Recent SEMA Hall of Fame inductees Bob Chandler, Bruce Crower and Marla Moore were also recognized.

All of the above honorees are featured in the following pages, while Dan Kahn, founder of Kahn Media and the evening’s 2019 SEMA Person of the Year recipient, will be profiled separately in the February 2020 issue of SEMA News. Along with the awards, the ceremonies featured music and headline entertainment, the latter courtesy Las Vegas’ iconic Blue Man Group.

In his opening remarks to attendees, SEMA Chairman of the Board Tim Martin noted that the evening was “really a celebration of all the ways people contribute to 
this industry.”
“Together, we serve millions of enthusiasts around the world who are involved in automotive customization, restoration and motorsports, [and] our vehicles, products and lifestyle are promoted by marketers, influencers and educators,” he said, adding that the SEMA community is unlike any other group of product engineers.

After their opening remarks, SEMA Chairman of the Board Tim Martin (right) and SEMA President and CEO Chris Kersting paid tribute to the late Jessi Combs, whom Martin honored with the Chairman’s Service Award for her many contributions to SEMA and the industry.

“We are constantly messing with something that already works okay; we can’t leave it alone,” he explained. “We want to change something to make it better; make it faster; make it do something it couldn’t do before; take something old and make it look brand new; or take something brand new and make it more beautiful and unique. The SEMA community embraces change, creativity and competition.”

Following Martin, SEMA President and CEO Chris Kersting also addressed the audience, touching upon the industry’s roots with racers and other pioneers whose contributions spanned generations. The lesson, he said, was that anyone in the audience could make a difference through their ideas and passion.

“So this is about all of us, but it’s [also] about each of you,” Kersting said. “Your contribution, your innovation, your success will be the force that keeps our industry moving forward. And along the way, this [SEMA] association is here to 
help you.”

Following their opening addresses, Martin and Kersting paid special tribute to the late motorsports legend Jessi Combs, who had emceed the banquet and other SEMA events in past years.
“I am proud to award the SEMA Chairman’s Service Award to a woman who has inspired millions of people around the world, Jessi Combs,” Martin said. “In August, we lost one of our industry’s shining stars, but tonight this award celebrates her contributions to our industry. Whether you knew her personally, professionally or watched her light up the screen, you could not help but be inspired by her infectious spirit and electric smile.”

Hunter Engineering was named Manufacturer of the Year.

Manufacturer of the Year: Hunter Engineering

The Manufacturer of the Year award celebrates a specialty-equipment manufacturer demonstrating exceptional performance working with warehouse distributors, manufacturers’ reps and others in the retail community. In addition, the honoree shows leadership within both the overall industry and their aftermarket segment through their high standards in business practices, innovation and customer satisfaction.

The 2019 award went to Hunter Engineering, a SEMA Show exhibitor for more than 20 years (and usually represented at the Show by more than 100 staff members, including its entire regional management and executive team). Finalists for the award included Air Lift Co. and Hypertech Inc.

AllPro Distributing took Warehouse Distributor of the Year honors.

Warehouse Distributor 
(WD) of the Year: AllPro Distributing

The SEMA Warehouse Distributor of the Year award recognizes a WD that stands out through operational excellence, industry involvement and developmental support to clients and staff. Outstanding customer service and expert product knowledge are also key considerations. A SEMA member for more than 30 years, AllPro Distributing took home the 2019 honors for its major strides in growing its business through exceptional customer service. Finalists for the award included Keystone Automotive and last year’s winner, Turn 
14 Distribution.

The Manufacturers’ Rep Agency of the Year award went to Kunzman & Associates.

Manufacturers’ Rep 
Agency of the Year: 
Kunzman & Associates

When aftermarket manufacturers seek to boost sales, expand into new territories or introduce new products, they often turn to a manufacturers’ rep agency. Because such agencies can play a pivotal role in getting products into the hands of consumers, the SEMA Manufacturers’ Rep Agency of the Year award honors those that demonstrate exceptional performance and professionalism, product-line knowledge, communication with suppliers and client networks, along with training and education.

The 2019 award went to Kunzman & Associates, whose vendor relationships have averaged 17 years over the course of the agency’s 18-year tenure. Kunzman & Associates is also known for its service to the industry at large; every member of its team belongs to a SEMA council, select committee or task force. The year’s finalists also included Considine Sales & Marketing and PSKB Inc.

Chris Candido (right), co-founder of Turn 14 Distribution, received the Gen-III Innovator of the Year award.

Gen-III Innovator of the Year: Chris Candido, Turn 14 Distribution

A Gen-III Innovator is defined as an industry individual under age 40 who is making breakthroughs in new products, new approaches to business, or trendsetting achievements. Nominees for the award must demonstrate truly innovative thinking that helps lead the industry forward. Awardees are selected by a panel of SEMA Board of Directors members and Young Executives Network representatives.

Chris Candido of Turn 14 Distribution was named the 2019 recipient for his innovative use of technology to help reimagine wholesale distribution. An English major and self-taught software developer, Candido is also a recent SEMA News “35 Under 35” honoree. Justin Hartenstein of Oracle Lighting and Jason Kencevski of Speedmaster were the award’s other two finalists.

Jarod DeAnda congratulated recent SEMA Hall of Fame inductee Bob Chandler (right), the man behind Bigfoot and the Monster Truck phenomenon.

SEMA Hall of Fame 
Recognitions

SEMA inducted three industry leaders into its Hall of Fame during its annual Leaders and Legends Installation & Gala in July. At the SEMA Show’s Industry Awards Banquet, the inductees were reintroduced to the wider industry audience.

With more than 45 years in the industry, Bob Chandler is credited with inventing the Monster Truck phenomenon. After a serious motorcycle accident ended his plans to work in the family business, Chandler bought a pickup and opened a 4WD shop. But every weekend event saw him breaking something on the vehicle, prompting his general manager to nickname him Bigfoot because he couldn’t take his foot off the throttle. Chandler emblazoned the name on the side of his truck and it stuck. From there, his truck got bigger and bigger as he spawned the famous Monster Truck events that brought a new wave of truck enthusiasts into the industry.

Kevin Oeste (left) interviewed Barbara Crower (center), wife of the late Bruce Crower, another SEMA Hall of Fame inductee, along with the Crower’s grandson Lewis.

More than 60 years ago, Bruce Crower began making performance parts for fellow hot rodders. His passion to make things go faster made him an innovator in all things motorsports and resulted in Crower Cams and Equipment Co., a multimillion-dollar organization producing high-performance parts for a wide variety of applications. In addition, Crower is credited with advancing the industry’s speed and safety. Over his career, he was recognized with several awards, including the 1977 SAE Louis Schwitzer award for innovation and engineering excellence. Crower, who passed away in July 2019, was represented at the SEMA Show banquet by his wife Barbara and grandson Lewis.

SEMA Hall of Fame inductee Marla Moore (center) was also applauded for her many years of leadership and service to the industry.

Marla Moore didn’t originally consider the automotive aftermarket to be her career path when she was brought into it as an artist-illustrator 35 years ago. But it quickly won her over and made her a lifelong industry enthusiast. She has been a tireless volunteer and advocate ever since, serving on a variety of SEMA councils and task forces and building a reputation as a trusted leader and mentor. The recipient of many industry awards and honors, Moore is currently the marketing director for the six companies and 10 brands that make up Legendary Companies, and she serves on the board of the Austin Hatcher Foundation for Pediatric Cancer, a SEMA Cares charity. But of all her accomplishments, one of her proudest moments was bringing her father to the SEMA Show and introducing him to all the industry icons who had invented and built the parts he had been using for years on his car projects.

Summing up the evening, Kersting said: “We are honored to recognize each year the individuals and companies who embody the spirit of our industry. The SEMA Industry Awards Banquet is a highlight of the SEMA Show and a great way to culminate an outstanding week of business. It’s always great to spend time with friends and family, celebrating the industry that we all love.”

SEMA News—January 2020

RETAILER BEST PRACTICES

By Mike Imlay

7 Tips for Managing Cash Flow

(And Why It’s So Important)

For a retail operation, maintaining a positive cash flow and reserves can make the difference between success and failure. Avoid the pitfalls by following the seven basics of cash-flow management.

Remember the old adage? “The first three rules of business are location, location and location.” That may be true, but there’s something else just as basic to a retailer’s success: cash flow, cash flow and cash flow. Yet far too many retailers fail in that area, typically because they either confuse cash flow with revenue, rely on future sales that may or may not materialize, improperly track bills, allocate resources that they don’t really have, or succumb to a lethal combination of all the above.

Managing financials can be the least exciting aspect of an aftermarket retail business. After all, most shops or retail startups in this space result from the owner’s passion for vehicles, not numbers and spreadsheets. Still, understanding and maintaining a positive cash flow, creating a realistic budget and keeping track of every nickel spent are all crucial to success. The retail environment is tougher than ever, with big-box stores and online goliaths squeezing the margins for smaller outlets.

A positive cash flow pays salaries, stocks shelves, finances store improvements and keeps the lights on even when margins are tight. The right level of cash flow is also critical for to securing additional capital and credit. Most important of all, a healthy cash flow helps insulate a business against off-season sales slumps or unexpected economic downturns.

“The bottom line is that we don’t know when the next recession is going to come,” said Gene Marks, president of The Marks Group and a noted small-business consultant. “It could be in six months. It could be in a couple of years. But it’s going to come. And if there’s anything that I learned from the last recession, it’s that the companies that have cash in the bank survive
these things.

“They can leverage that cash to get financing. They can leverage that cash to make purchases or go into partnerships or buy inventory or property that other people just aren’t able to do because they don’t have the cash. I know it’s a simple concept, but a lot of people don’t seem to really take to heart that the more cash you have, the better financial shape you’re in. That’s why managing your cash flow is
so important.”

Thankfully, there are seven easy steps you can take to maximize cash flow and set your business on a firm path to sustainability and growth.

1. Separate Revenue From Cash Flow

Marks has presented a number of small-business seminars at recent SEMA Shows and gotten to know many aftermarket retailers. He noted that they differ from many retailers in that they’re primarily motorsports enthusiasts as opposed to business-management or accounting majors who settle into a specific retail category after graduation. But it’s never too late to learn the basics, starting with the difference between revenue and cash flow.

“Revenue is what you’re billing, and cash flow is what you’re collecting. It’s as simple as that,” he explained. “So for a typical retailer, revenue and cash flow are generally the same because people come into your store, swipe a credit card, give you the money, and that’s it. But if you’re the type of business that works on a little bit of credit—where you’re doing project work, some other services, or you have maintenance contracts or things where you are billing a client—there’s where your cash flow and your revenue break off. You’re billing and you’re showing revenue, but you don’t have the cash in the bank yet.”

And that, Marks said, is precisely where many small-business owners go astray.

“You get this very common question of, ‘Hey, my tax return is showing a profit, but I don’t have any cash in the bank to pay my taxes.’ That’s because they’ve probably recorded the revenue from the job but not collected the cash yet.”

Gene Marks is president of The Marks Group.

2. Create a Cash Reserve

Just like every household needs a “rainy day” fund, every business needs a cash reserve. That requires a commitment to setting aside a specified percentage of the real money coming in to build up that reserve.

“The rule of thumb in this business is to have at least six months of operating cash on hand in the bank or someplace liquid,” Marks explained. “That way, you would still be able to pay the bills for the next six months even if all of your work dried up tomorrow. So the first step is having that objective and working toward it.

“That takes some discipline, and it takes commitment, but it’s a crucial thing that you have to do. It basically means sometimes you have to say no to some purchases, jobs or potential opportunities that could suck up some of that cash when you might need it the most.”

3. Get Daily Flash Reports

Still, setting aside a percentage of cash isn’t enough. You have to keep a watchful eye on it—consistently and constantly.

“In other words, you can’t ignore what’s going on in your business, which means that you should be looking every day at what I call a flash report,” Marks advised. “A flash report comes right out of your accounting system. It could be something that an administrator can compile. But it should give you the key metrics about your business—what your cash is, what your receivables are, what your tables are, and what your revenues to date are.”

Keeping your eye on those numbers every single day keeps you focused on the financial necessities and can provide immediate alerts if anything is amiss or off track. Using the beginning of each year as a benchmark, these daily snapshots help chart cash-flow health and progress, especially toward that goal of keeping six months of operating cash
on hand.

4. Review Your General Ledger Monthly

While watching your daily flash reports, Marks also strongly advises a deep dive into the money going out of your business on a monthly basis at the very least.

“The best way to do that is to read your general ledger,” he said.

A tool of business accountants, a general ledger is something that every owner should also familiarize themselves with.

“It’s basically a diary of all the transactions going through your business, whatever system you’re using,” he explained. “I know business owners who print out that diary every month, and they read through it, and they circle the items that they might not be familiar with, and they ask questions. They investigate things that seem unusual, but they know the numbers backward and forward. It’s important to go through their business like that, because in the end, it all turns into cash.”

5. Accept Multiple Forms of Payment

Since your goal is to maximize cash reserves, it only makes sense to make it easy for your customers to get it to you any way they can. Credit cards and payment apps are just two of the tried-and-true ways to make payments easy and immediate for purchasers. Encouraging deposits on products or services is another time-honored strategy.

“People can give you that deposit and then pay off the total amount over a period of time,” Marks noted. “So at least you can get some money up front for the work that you’re doing.”

6. Anticipate What Lies Ahead

Just because you have money in the bank doesn’t mean it’s there to spend freely. Businesses have fixed expenses with fixed dates. (Tax payments and supplier orders are just two examples.) Your job is to anticipate such things and set aside the appropriate monies ahead of time.

“You shouldn’t have any surprises,” Marks said. “If you’re a good business person, you should always be looking ahead 90–120 days. That will smooth out how you’re spending your money and how you’re managing your cash flow, and you won’t find yourself in any predicaments. That’s the number-one thing I see retailers do wrong when it comes to managing
their businesses.”

7. Invest in a Competent Bookkeeper

Running a business can stretch a person thin, and often the best thing an owner can do to manage cash flow is to hire someone to help them do it. While the business owner remains responsible for reviewing flash reports and the general ledger—as well as all the other above steps—a good bookkeeper or CPA can help prepare the reports and explain anything that needs attention.

“I’m a CPA, and even I have a bookkeeper and an outside accountant that I talk to regularly to evaluate where the cash flow is,” Marks said. “If you spend a few hundred or a couple thousand bucks a year on an outside financial person to help you, you will be grateful and make money many times over. Not only that, but if you have the right accountant working with you—somebody who might be familiar with the industry or have other clients who are in similar businesses as yours—that person can point stuff out and say, ‘Hey, you know what? Your margins are a little bit lower than normal. Or you’re spending more on compensation costs than most of my clients.’”

SEMA News—January 2020

Directory of Data Innovators

A solid foundational ACES and PIES compliant data set with images that is suitable to support most selling efforts in brick and mortar and on the web.

The Silver level builds upon the Bronze level data set with the addition of weights, dimensions, more complete descriptions, bullet points and additional images.

The Gold level further improves the Silver data set with the addition of descriptive product attributes and digital assets, including installation instructions and warranty information.

The pinnacle of data, the Platinum level, builds upon the previous three levels with the addition of even more of the all-important digital assets, descriptions, videos, kit and interchange information and more, designed to meet even the most rigorous receiver requirements.

The SEMA Data Co-op has become “data central” for hundreds of specialty parts brands, representing millions of part numbers, and tens of millions of vehicle applications. This directory is designed to guide data users to brands that have successfully undertaken the challenge to manage their product data, and to continue to expand reference as more brands are added to the SDC repository.

Accel – Silver
Cleveland, OH
www.accel-ignition.com
Manufacturer and designer of a variety of racing, performance and appearance products for the automotive, motorcycle and RV markets sold under ACCEL, Hays, Lakewood, Mallory and Mr. Gasket brands.

Access Cover – Platinum
Jamestown, ND
www.accesscover.com
Manufacturer of the ACCESS Original Roll-Up Cover and six other soft tonneaus, including the LITERIDER and Limited Edition increased-capacity covers, and VANISH and LORADO low-profile covers. Ask us how you can make more money on cover sales with our smart truck accessories for all covers, including the EZ-Retriever II, TRAILSEAL sealing gasket, LED lights and more. Tested. Trusted. Guaranteed.

ACE Racing Clutches – Platinum
Sullivan, MO
www.aceracingclutches.com
In 1997, Ace Manufacturing introduced its racing division. Since its inception, Ace Racing has continued to be the leader in race clutch technology with more than 15 years experience in high-performance racing clutches.

ACI LED Lights – Platinum
Jamestown, ND
www.agricover.com/ledlights
Agri-Cover Inc. offers ultra-bright, long-lasting LED lights at a great price. Nine different models with a variety of styles and output levels, so you can choose a light that’s ideal for almost any auto, farm, recreation or construction use.

Action Clutch – Platinum
Los Angeles, CA
www.actionclutch.com
We are a manufacturer of performance parts. We specialize in building clutches and flywheels for the automotive industry.

Addictive Desert Designs – Platinum
Mesa, AZ
www.addictivedesertdesigns.com
Addictive Desert Designs was born from an addiction to push the limits of design and a passion for customizing vehicles and a love for the desert. This has driven us to pursue our goals of engineering the world’s toughest and visually appealing products for trucks, SUVs and Jeeps.

Adenna – Platinum
Ontario, CA
www.adenna.com
Protect your hands. Adenna supplies more than 20 different styles of nitrile and latex disposable gloves to protect your hands against acetone, paint thinner, gasoline, oil and chemicals. Our products are available through distributors worldwide, and we service from three warehouses across the country.

Advanced Clutch – Platinum
Lancaster, CA
www.advancedclutch.com
Manufacturer of high-performance clutches and flywheels, including the Xtreme clutch and XACT flywheels for street-performance and racing applications in the compact, European, domestic and truck markets.

Advanced Fuel Dynamics – Bronze
Troy, TX
www.advancedfueldynamics.com
We design and manufacture fuel control solutions for all engines to allow use of multiple fuels and to give performance and environment benefits to all types of engines.

Advantage Truck Accessories – Bronze
Elkhart, IN
www.advantagetruckaccessories.com
Manufacturers of the Torzatop, Hard Hat and Sure-Fit Tonneaus, Advantage Truck Accessories is dedicated to the best quality in soft, folding and snap tonneau covers.

Aegis Tonneau Covers – Platinum
Hasbrouck, NJ
www.aegis-tonneau.com
Aegis Tonneau Covers are constructed with high-quality, double-sided vinyl and secured by an extruded aluminum framework. Manufactured by enthusiasts for enthusiasts, we ensure the highest quality at the best prices. All Aegis Tonneau Covers are backed with a limited 
lifetime warranty.

AEM Induction – Platinum
Riverside, CA
www.aemintakes.com
Manufacturer of high-performance air-intake systems featuring Dryflow hybrid air filters for sport compacts, musclecars, trucks and SUVs.

AERO Exhaust – Platinum
South Jordan, UT
www.aeroexhaust.com
Manufacturer of stainless-steel, high-performance race and street exhaust systems.

Aeromotive Fuel System – Platinum
Elgin, IL
www.aeromotiveinc.com
Manufacturer and designer of EFI and carbureted fuel pumps, filters, regulators, accessories and complete fuel-delivery systems for racing, street and marine applications.

Agency Power – Platinum
Gilbert, AZ
www.agency-power.com
Agency Power Industries LLC was developed out of the need to provide quality, functional and fashionable racing products.

AIRAID – Platinum
Phoenix, AZ
www.airaid.com
Manufacturer of premium cold-air intake systems, premium air filters and PowerAid throttle-body spacers.

Air Lift – Platinum
Lansing, MI
www.airliftcompany.com
Manufacturer of suspension and control systems which enhance vehicle load support, ride and handling in niche markets.

Air Lift Performance - Platinum
Lansing, MI
www.airliftcompany.com
Air Lift Performance has a history of delivering high-quality suspension products and amazing customer service. The company has been at it since 1949 and has some impressive NASCAR roots.

All Sales – Platinum
El Dorado Hills, CA
www.allsalesmfg.com
Manufacturer of billet accessories, fuel doors, third-brake light covers, mirrors, license frames, tailpipe tips, interior accessories, door handles, Stubbie antennas and the G-Wing spoiler.

Alloy USA – Platinum
Suwanee, GA
www.alloyusa.com
Alloy USA is a manufacturer of performance drivetrain products, high-strength axle shafts and kits, performance ring-and-pinion sets as well as trick problem-solving products. We specialize in Jeeps, Chevy musclecars, Mustangs, and GM, Ford and Dodge trucks.

Alpha Owls – Platinum
City of Industry, CA
www.alphaowls.com
Alpha Owls LED technology helps create lighting that’s powerful and iconic, not only in the dark of night but also in broad daylight. The stylish design is aesthetically pleasing, and it also increases visibility to others, whether you’re coming or going.

Alpine Electronics - Silver
Torrance, CA
www.alpine-usa.com
Alpine Electronics is an automotive electronics manufacturer that provides consumers and leading automakers with audio, video, navigation and driver-assistance products.

American Car Craft – Platinum
Hudson, FL
www.americancarcraft.com
Manufacturer of stainless-steel automotive accessories. All parts are vehicle specific and handmade in the United States.

AMP Research – Platinum
Buford, GA
www.amp-research.com
AMP Research designs, engineers and manufactures innovative, high-quality automotive accessories. The company’s motto, “Innovation In Motion,” captures the groundbreaking mix of breakthrough products the company has brought to the market. Current products include: PowerStep, PowerStep XL, BedStep, BedStep2 and BedXtender HD.

Anderson Composites Bronze
City of Industry, CA
www.andersoncomposites.com
Anderson Composites specializes in carbon fiber and fiberglass components for late-model domestic makes and models.

AnzoUSA – Platinum
Chino, CA
www.anzousa.com
Manufacturing superior performance lighting products for cars, trucks, SUVs and off-road vehicles. AnzoUSA offers DOT-SAE-FMVSS108-compliant LED taillights, headlights (CCFL halo/projector), LED parking lights, LED third-brake lights, off-road and auxiliary LED lighting, LED tailgate bars, trailer and tow lighting products, LED replacement bulbs and Xenon replacement bulbs.

ARIES Off Road – Platinum
Torrance, CA
www.ariesautomotive.com
ARIES Automotive has been providing unparalleled aftermarket products with reliable service for 18 years. We’ve grown year after year by producing the latest designs of automotive accessories in tubular steel, rubber and ABS plastic. We specialize in grille guards, bull bars and side bars, and our full line of Jeep accessories continues to expand with modular and tubular bumpers, tubular doors and more.

ARK Performance – Silver
Ontario, CA
www.arkperformance.com/default.asp
ARK Performance Inc. was founded in 1995 and is now one of the largest manufacturing facilities in Korea for aftermarket performance products. ARK is a global company that thrives with both a strong history and foundation in metallurgy, exhaust technology, suspension engineering and automotive design.

Armordillo USA – Silver
City of Industry, CA
www.armordillousa.com
Manufacturer of light-truck accessories, including bull bars, step bars, grilles, fender flares and trailer hitches.

Auburn Gear – Platinum
Auburn, IN
www.auburngear.com
Manufacturer of traction-enhancing differentials, including performance limited-slip, ECTED selectable limited-slip to full-locking differentials, spools and
mini spools.

Auer Automotive – Platinum
Jacksonville, FL
www.auerautomotive.com
Auer Automotive is an award-winning manufacturer, importer and distributor of high-quality automotive accessories, including OEM replacement LED and halogen fog lights, LED DRL (daytime running lights) and LED off-road lights as well as custom grilles, running boards and other accessories.

Auto Custom Carpets Inc. – Platinum
Anniston, AL
www.accmats.com
Manufacturer of original-style molded carpets, floor mats, trunk mats and sound deadeners for domestic and import vehicles. Vacuum-molded vinyl mats for commercial automobiles, vans and pickups.

Auto Metal Direct – Bronze
Buford, GA
www.autometaldirect.com
Restoration body panels and trim made from our exclusive tools for classic GM musclecars and trucks, and classic Dodge and Plymouth musclecars.

Auto Meter – Platinum
Sycamore, IL
www.autometer.com
Manufacturer of performance and specialty vehicle instrumentation, data-acquisition systems, ruggedized video recording systems, tire-pressure monitoring systems, integrated displays and much more.

Auto Ventshade (AVS) – Platinum
Buford, GA
www.lundinternational.com
With roots going back to 1935, AVS is the innovator of the vent shade product—a device originally mounted above car windows to keep the rain out and let the fresh air in. Today, AVS manufactures a multitude of high-quality automotive accessories, with vent visors/side-window deflectors and hood protections serving as primary product lines.

Backrack Inc. – Bronze
Oakville, ON, Canada
www.backrack.ca
Manufacturer of truck racks and hardware kits for mounting toolboxes and warning lights, securing cargo and carrying ladders without harming the cab.

Baer Brake Systems – Platinum
Phoenix, AZ
www.baer.com
Manufacturer of Baer Claw Brake Systems and related components. This includes made-in-the-U.S.A. forged-alloy street and race calipers, EradiSpeed two-piece and plus-size rotors, as well as direct-replacement Baer Sport Rotors and pad upgrades for cars, light trucks and SUVs.

Baer Sport – Platinum
Phoenix, AZ
www.baer.com
Direct-replacement performance rotors and pad upgrades for cars, light trucks and SUVs.

Baja Designs – Silver
San Marcos, CA
www.bajadesigns.com
Manufacturer of LED and HID lights and lightbars for trucks, motorcycles, off-road vehicles, military vehicles and off-road competition vehicles.

BAK Industries – Platinum
San Fernando, CA
www.bakindustries.com
Manufacturer of hard folding truck bed tonneau covers, retractable covers, bedliners, bedrail protection and running boards.

B&W Hitches – Platinum
Humboldt, KS
www.turnoverball.com
Manufacturer of a line of quality trailer hitches made in the U.S.A. Among its products is the Turnoverball gooseneck hitch, Companion and Patriot 16K fifth-wheel hitches, and the Tow and Stow receiver hitch. In addition, B&W builds a line of heavy-duty receiver hitches, ball mounts, specialty balls and cab protectors. New this year is the Defender locking gooseneck coupler.

B&M – Platinum
Santa Rosa, CA
www.bmracing.com
Manufacturer of racing and performance automatic-transmission products, plus converters and shifters for automatic and manual transmissions.

Banks Power – Bronze
Azusa, CA
www.bankspower.com
Since 1958, Banks Power has been a leading manufacturer of high-performance systems to increase the power, braking and fuel economy for gas and diesel trucks, Jeeps and RVs. Banks is also an official GM Duramax engine distributor and provides services for engine/vehicle integration as well as providing marine turnkey engines for both the private sector and military applications.

BBK Performance Parts – Silver
Temecula, CA
www.bbkperformance.com
Manufacturer of performance induction, exhaust and suspension products, including throttle bodies, cold-air induction systems, headers, cat-back and under-car exhaust systems, chassis and suspension upgrades, including lowering springs, camber plate kits and chassis bracing for today’s cars and trucks with much emphasis on Mustang/Camaro/Corvette/Charger/Challenger/300.

BD Diesel – Platinum
Sumas, BC, Canada
www.dieselperformance.com
Manufacturer of diesel performance products, including exhaust manifolds, intercoolers, exhaust brakes, transmissions, torque converters, injectors, fuel pumps, turbochargers and electronics.

BDS Suspension – Bronze
Coldwater, MI
www.bds-suspension.com
BDS Suspension was started in 1996 by a business group who felt it was past time to create a suspension company that truly had the best interest of the off road consumer as its’ foundation. With over 45 combined years experience with other major suspension companies, we set out to create a suspension company that would be the best. When you want the most for your money, BDS is the only way to go.

BedRug – Platinum
Old Hickory, TN
www.bedrug.com
BedRug is well known throughout the aftermarket, a name synonymous with high quality and innovation. Located in Old Hickory, Tennessee, BedRug got its start as a manufacturer of TPO foam composites. TPO foams offer a broad range of performance attributes ranging from softness and flexibility to thermal stability. It is a closed-cell construction, which will not absorb moisture, and is similar to the foam used in life jackets. It can be fabricated into a variety of parts that are suitable for exterior applications. Most importantly, it can be laminated to other substrates—and in BedRug’s case, those additional materials include 100% polypropylene plastic non-woven carpet and the TPO composite that creates BedTred.

Behr Hella Service – Bronze
Peachtree City, GA
www.behrhellaservice.com
Behr Hella Service covers the global independent aftermarket for vehicle air conditioning and engine cooling.

Bestop – Platinum
Broomfield, CO
www.bestop.com
Bestop has been a premier manufacturer of Jeep, truck and SUV accessories for more than 56 years. Accessories include soft tops, soft tonneau covers, bumpers, powered running boards, steps, fender flares, consoles, mirrors, racks, tire carriers, cargo-management products and much more.

Big Country Truck Accessories – Platinum
Brea, CA
www.bigcountryauto.com
Manufacturer of truck accessories, including grille guards, sidebars, bedrails, top racks and exhaust tips in black, chromed or stainless steel.

Billy Boat Performance Exhaust – Platinum
Phoenix, AZ
www.bbexhaust.com
Manufacturer of high-performance stainless-steel exhaust systems and headers for sports cars, trucks and SUVs.

Bilstein – Platinum
Poway, CA
www.bilsteinus.com
Manufacturer of monotube gas pressure shock absorbers and struts for street to Formula One vehicles. A company of ThyssenKrupp Technologies.

Black Horse Off Road – Gold
Long Island, NY
www.blackhorseoffroad.com
Black Horse Off Road has been serving the automotive aftermarket industry with reliable service and innovative products for more than 15 years. We have grown over the years from a small local automotive accessories wholesaler to a nationally respected brand.

BluePrint Engines – Platinum
Kearney, NE
www.blueprintengines.com
BluePrint means fun, reliable horsepower that you can drive every day. That’s why you’ll find our engines in all kinds of vehicles—from 4x4s to air boats to kit 
cars to frame-off restorations. You’ll find a lot of choices for crate engines. Take a look at BluePrint. We’re large enough to build engines by the thousands, but small enough to build one just for you.

BMR Suspension – Platinum
Seffner, FL
www.bmrsuspension.com
Manufacturer of performance aftermarket suspensions and chassis systems for GM, Ford and MOPAR vehicles.

Body Armor – Platinum
Corona, CA
www.bodyarmor4x4.com
Manufacturer of off-road accessories specializing in front and rear bumpers, swing-arm tire/gas can carriers, trail doors, rock-crawler side bars, rock steps, roof racks, sport racks. Vehicle applications include the Jeep Wrangler, Toyota Tacoma, Tundra, FJ Cruiser and Ford Super Duty.

Bolt Lock Corp. – Platinum
Milwaukee, WI
www.boltlock.com
STRATTEC designs and manufactures electronic and mechanical automotive locks and keys, steering column housings, latches, power-sliding-door and lift gate systems, and other access-control products. STRATTEC’s BOLT family of locks eliminate the need to carry extra keys by working with your vehicle ignition key. STRATTEC’s history in the automotive business spans more than 100 years.

BOOSTane – Platinum
Bonita Springs, FL
www.boostane.com
Developer, manufacturer and distributor of high-performance engine solutions and octane booster. The accumulation of nearly a decade of development and testing.

Booster PAC – Silver
Lenexa, KS
www.cloreautomotive.com
In the shop, in the fleet garage or on the construction site, Booster PAC jump starters earn their reputation of dependable excellence jump after jump. A Clore Automotive brand.

Borgeson – Platinum
Travelers Rest, SC
www.borgeson.com
Manufacturer of innovative steering components for the musclecar, street-rod and light-truck markets.

Borla – Silver
Oxnard, CA
www.borla.com
Pioneer and leading manufacturer of aircraft-grade T-304 austenitic stainless-steel performance exhaust products for domestic and import cars, trucks, SUVs, XR-1 racing, universal and marine applications; also manufacturer of induction parts and accessories for the racing and performance industry ranging from inlet manifolds to all-out-racing injection systems.

Brisk – Platinum
Humble, TX
www.BriskUSA.com
Brisk has a 79-year tradition of spark-plug production and is a world leader in performance and racing spark plugs. Brisk patented multi-spark plug (proven by multiple wins at Daytona) is a spark plug that produces three sparks for every secondary ignition pulse. Brisk offers spark plug lines, including Multi-Spark, Silver, Iridium, Yttrium and Plasma.

Bully Dog – Platinum
American Falls, ID
www.bullydog.com
Every Bully Dog product from GT tuners, intakes, big-rig manifolds and rapid-flow cold-air intakes are developed to be flexible, allowing users to customize their vehicles to whatever end they desire. Whatever users needs may be, Bully Dog provides them with the high-quality solutions they need and the back-in-your-seat experience they crave. Bully Dog Technologies: Making Every Ride a Bully.

Bully Truck – Silver
City of Industry, CA
www.pilotautomotive.com/bully
Bully, a division of Pilot Automotive, offers high-quality truck accessories.

Bushwacker – Platinum
Buford, GA
www.bushwacker.com
Bushwacker is a U.S. manufacturer of aftermarket and OE automotive accessories. The company specializes in quality products utilizing ISO/TS standards with on-site design and tooling resources. Products include fender flares, bedrails, tailgate caps and body cladding. We’re backed by more than 50 years of innovation and industry-leading customer service.

CalTrend – Platinum
Santa Ana, CA
www.caltrend.com
Manufacturer of quality vehicle accessories, including Cal Bra car, truck, SUV and van bras, Prestige seat covers, custom bug and grille screens, and custom and universal vehicle covers.

Canton Racing Products – Bronze
North Branford, CT
www.cantonracingproducts.com
Manufacturer of oil pans and oiling systems products related to racing and high-performance applications since 1981.

Cargo Area Liner – Platinum
Pauls Valley, OK
www.covercraft.com
A Covercraft brand, Custom Cargo Area Liner protects the entire floor area and seat back. A hook-and-loop strip allows split seats to operate.

CargoGlide – Silver
St. George, UT
www.cargoglide.com
CargoGlide manufactures and distributes eight models of sliding cargo trays for the bed of pickups, vans and SUVs. CargoGlide is known for providing innovative, rugged solutions to cargo-management needs and look good doing it. One hundred percent extension and 70% extension capacities from 600 lbs. to 2,000 lbs. Get a CargoGlide, get your gear!

CARR – Platinum
Temecula, CA
www.carr.com
American manufacturer of exterior accessories for trucks, vans, trailers, SUVs and Jeeps. Established in 1945.

Carroll Shelby Wheel Co. Inc. – Bronze
Henderson, NV
www.carrollshelbywheels.com
Part of the Drake Automotive Group, the Carroll Shelby Wheel Co. has an enormous selection of high-quality and awesome wheels.

Cataclean – Silver
Bowling Green, KY
www.holley.com/products/cataclean
Cataclean is a patented and EPA-approved fuel- and exhaust-system cleaner that reduces carbon buildup and also cleans your vehicle’s oxygen sensors, fuel injectors and cylinder heads. A Holley brand.

Centerforce – Platinum
Prescott, AZ
www.centerforce.com
Centerforce offers a multi-leveled product line, allowing customers to choose a performance clutch that matches their needs. Manufacturer of the original Centerforce centrifugal weights, Dual Friction and the new DYAD DS Multi-Disc clutch system. Centerforce offers six different clutch systems, flywheels and accessories available for cars and trucks from both domestic and import manufacturers.

Champion Spark Plug – Silver
Southfield, MI
www.championsparkplugs.com
For more than 100 years, the iconic Champion brand has been a world leader in the manufacturing of spark plugs for every kind of combustion engine. From innovation aviation technology to a tradition of motorsports dominance, the Champion brand has been a part of product development in every type of engine.

CHARGE IT! – Silver
Lenexa, KS
www.cloreautomotive.com
With CHARGE IT!, everything in your garage can be kept charged up and ready for use. Big or small, summer or winter, no matter what type of lead acid battery it utilizes. A Clore Automotive brand.

CIPA USA – Platinum
Port Huron, MI
www.cipausa.com
Manufacturer of quality mirrors and accessories for the OEMs and aftermarket.

Clazzio – Bronze
Torrance, CA
www.clazzio-11i.com
Manufacturer of interior accessories, including Clazzio seat covers.

Clevite - Bronze
Ann Arbor, MI
www.us.mahle.com
Clevite is an American brand with one of the oldest pedigrees and supplies pistons, assemblies, cylinder liners, bearings and valves for American commercial vehicles as well as construction and agricultural equipment applications.

Clinched Flares – Platinum
Burbank, CA
www.clinchedflares.com
Designer, manufacturer and distributor of universal fender flares, ducktails and widebody kits made out of high-quality 3.5mm ABS plastic.

Clore Automotive – Silver
Lenexa, KS
www.cloreautomotive.com
Founded in 2001, but with a more than 50-year heritage, Clore Automotive is a leader in the design, development and manufacturing of automotive service equipment for professionals and consumers. Our brands include some of the most widely recognized names in the automotive equipment aftermarket, including Booster PAC, Jump-N-Carry, SOLAR, Christie, VIPER and T-TECH.

Coast to Coast – Gold
Tampa, FL
www.coast2coastinternational.com
Manufacturer and distributor of automotive wheels and restyling accessories, including CCI grille overlays, impostor wheel skins, factory replacement alloy and steel wheels, ProEFX custom accessories and more.

Colgan Custom – Platinum
Pauls Valley, OK
www.covercraft.com
Covercraft acquired Colgan Custom in 2009, committed to continuing the tradition of design and manufacturing excellence Colgan Bras are known for—setting standards by which others are measured. Still made in the U.S.A. using premium Haartz vinyl. New applications and patterns are added weekly.

Cometic Gasket – Platinum
Concord, OH
www.cometic.com
Cometic Gasket Inc. is a leading worldwide manufacturer of shelf-stock, custom and short-run gaskets for the automotive and powersports performance aftermarket, original equipment and remanufactured industries. Cometic products are proudly made in the U.S.A. with materials manufactured on American soil.

COMP Cams – Platinum
Memphis, TN
www.compcams.com
Manufacturer of valves/drivetrains, EFIs, cylinder heads, nitrous, clutches and more. Including companies such as COMP Cams, FAST, RHS and ZEX.

Covercraft – Platinum
Pauls Valley, OK
www.covercraft.com
Manufacturer of custom and ready-fit vehicle covers and bras, dash covers, powersports covers, seat covers, floor mats, window sun shields, tailgate nets, trunk organizers, tire covers and canine travel products. Also, contract sewing.

CoverKing – Platinum
Anaheim, CA
www.coverking.com
Manufacturer of custom and universal seat covers, car covers, dashcovers, RV covers, ATV covers, custom floormats, sunshields, molded dashcovers and rear deck covers.

Coyote Wheel Accessories – Bronze
Garden Grove, CA
www.coyoteaccessories.com
A wholly owned brand of Revolution Supply Co. and a high-quality wheel and tire accessories company for more than 13 years.

Crane Cams – Bronze
Daytona Beach, FL
www.cranecams.com
Manufacturer and designer of camshafts, valvetrain components, electronic ignitions and electronic engine controls for cars, trucks, aircraft, motorcycles and marine.

Crown Automotive Jeep Replacement – Platinum
Marshfield, MA
www.crownautomotive.net
Distributor of replacement parts for Jeep vehicles.

CSF-Racing & High Performance – Silver
Rialto, CA
www.csfrace.com
CSF Inc. strives to build and engineer the most advanced, efficient and reliable cooling systems in the world. CSF manufacturers a wide variety of sophisticated cooling systems with more than 117 different applications ranging from high-performance all-aluminum direct-fit replacement radiators, to complete custom applications for race cars, powersports, off-road, marine and industrial uses.

CTEK Battery Chargers – Platinum
Twinsburg, OH
www.smartercharger.com
CTEK Power manufactures a complete range of new-generation high-quality, reliable battery chargers and accessories for private and professional use that are effective, user friendly and, above all, safe to use. A leader in Switch Mode Technology, CTEK’s cutting-edge innovations have made it a global leader in the industry selling more than 4 million chargers in more than 60 countries worldwide.

Curt Manufacturing – Platinum
Eau Claire, WI
www.curtmfg.com
CURT is the first name in towing products for automobile and truck hitches, as well as RV, gooseneck and commercial towing systems.

Custom Hood Protector – Platinum
Pauls Valley, OK
www.covercraft.com
A Covercraft brand, Masks provide protection from all weather conditions. Durable leather grain vinyl is micro-perforated...drying itself as you drive! Sleek design is custom tailored to your vehicle. Allows the hood to open without removing the cover and installs in less than five minutes.

DC Sports – Silver
City of Industry, CA
www.dcsports.com
DC Sports offers products for most popular sport-compact vehicles. Our headers and intakes are available as CARB-approved 50-states-legal or race-only off-road-use versions. All parts are engineered, dyno tested for performance (where applicable), and come with an industry-standard one-year warranty. DC Sports has always been first and foremost about performance and value, but there is also no other product that has the DC Sports look, feel and quality.

DeatschWerks – Platinum
Oklahoma City, OK
www.deatschwerks.com
Manufacturer and supplier of the most comprehensive selection of application-specific, high-performance fuel injectors and fuel pumps for sport-compact, modern muscle and European vehicles.

Dedenbear – Platinum
Sycamore, IL
www.dedenbear.com
Manufacturer of drag-racing parts for more than 25 years.

Dee Zee – Platinum
Des Moines, IA
www.deezee.com
Manufacturer of automotive accessories, including running boards, tube steps, toolboxes, transfer tanks, tailgate protectors, mudflaps, bed caps, grille guards, sport bars, cab organizers and more.

Demon Carburetion – Silver
Bowling Green, KY
www.holley.com/brands/demon
Demon Fuel Systems set a new standard for performance and looks when it launched its famous Demon carburetors more than a decade ago. It offers classic modular carburetor performance plus modern looks. Killer features and a wide array of styles to choose from mean there is no reason to look anywhere else for performance carburetors.

Deviant Race Parts – Silver
Hayden, ID
www.deviantraceparts.com
Provides the diesel performance industry with innovative products, excellent customer service and reasonable prices. We design, manufacture and R&D in-house on our own vehicles—so rest assured, Diesel Race Parts will get you there AND back home.

DiabloSport – Platinum
Delray Beach, FL
www.diablosport.com
Manufacturer and developer of high-performance automotive electronic tuning products.

Diamond Eye Performance – Platinum
Athena, OR
www.diamondeyeperformance.com
Manufacturer of mandrel-bent high-performance diesel and gas exhaust kits, parts and exhaust components with custom mandrel-bending capabilities.

Dick Cepek – Bronze
Stow, OH
www.mickeythompsontires.com
Manufacturer of street, strip, truck and off-road tires, cast aluminum wheels and forged drag-racing wheels.

Dinan Engineering – Platinum
Morgan Hill, CA
www.dinancars.com
Premier high-performance tuner for BMW vehicles. Specializing in electronic tuning, air intakes, suspension, exhaust systems and braking—offering a full factory-backed four-year/50,000-mile warranty through any BMW dealership.

Diode Dynamics – Platinum
St. Louis, MO
www.diodedynamics.com
Diode Dynamics is a manufacturer and retailer of aftermarket lighting and interior accessories, such as LED bulbs, LED accents, LED lighting kits and laser-engraved interior accents.

DIRECTED – Silver
Vista, CA
www.directed.com
Manufacturer of vehicle, audio and mobile electronics.

Disc Brakes Australia – Platinum
Moorpark, CA
www.dbausa.com
Manufacturer of performance brake rotors for street performance, 4000 series for motorsports applications and premium street performance, and 5000 series for street and track performance.

Doug’s Headers – Platinum
San Dimas, CA
www.dougsheaders.com
Doug’s Headers, a respected name in the header industry since the ’60s, began in 1958 as a small muffler shop in East Los Angeles, California. Every Doug’s header comes with all the necessary mounting hardware, collector reducers or connector pipes, premium gaskets and detailed installation instruction sheets.

Drake Off Road – Silver
Henderson, NV
www.drakeoffroad.com
Drake Off Road products represent the ultimate in durability, ruggedness and show. Drake Off Road currently provides parts for ’96–’15 Jeep Wrangler TJs and JKs, Toyota FJ Cruisers and ’66–’77 Ford Broncos.

Driven Racing Oil LLC – Bronze
Huntersville, NC
www.drivenracingoil.com
Driven Racing Oil, born from Joe Gibbs Racing, is formulated specifically for all-out race and high-performance engines.

DualLiner – Platinum
West Bend, WI
www.dualliner.com
DualLiner is the manufacturer of a five-piece component bedliner system made for fullsize American pickups. Custom-fit, hard-plastic sides interlock with a heavy-duty 3/8-in. thick ZeroSkid rubber floor. The DualLiner System provides complete dent and cargo protection. Easy 20-minute install with no prep and requires no maintenance—100% American made and backed by a real lifetime warranty.

Duck Covers – Platinum
Benicia, CA
www.duckcovers.com
Duck Covers Defender Series semi-custom car covers are available for indoor use, in/outdoor use and outdoor use and feature unique rally racing or silhouette stripes.

Du-Ha – Platinum
Fergus Falls, MN
www.du-ha.com
Manufacturer of the DU-HA underseat and behind-the-seat storage units for extended cab, crew cab and regular cab pickups. Fits fullsize Chevrolet, GMC, Ford, Dodge, Nissan, Honda and Toyota trucks. The DU-HA also acts as a legal gun case in most states.

DV8 Off Road – Platinum
Riverside, CA
www.dv8offroad.com
We at DV8 Off-Road understand Jeeps. The importance of creating a product that stands the test of time on and off the trail. We build durable, long-lasting parts that complement the natural lines of a Jeep.

Eagle Specialty Products – Platinum
Southaven, MS
www.eaglerod.com
Manufacturer of high-performance connecting rods, crankshafts and rotating assemblies.

Earl’s Performance – Silver
Bowling Green, KY
www.holley.com/brands/earls
Manufacturer of high-performance plumbing, Temp-A-Cure transmission and engine oil coolers, oil and fuel filters, Hyper-Firm brake lines and Pressure Master engine seals. A Holley brand.

EBC Brakes – Platinum
Sylmar, CA
www.ebcbrakes.com
Manufacturer of automotive, motorcycle, light-truck, SUV and minivan disc brake pads and brake rotors.

Edelbrock – Platinum
Torrance, CA
www.edelbrock.com
Manufacturer of performance carburetors, intake manifolds, valve covers, air filters, camshaft, aluminum cylinder heads, fuel-injection systems, suspension components, water pumps, shocks and supercharger systems.

Edge Products – Platinum
Ogden, UT
www.edgeproducts.com
Edge Products has become the premier name for aftermarket performance electronics. Initially, the company was built on the production of performance electronics for diesel-powered trucks. Over the years, however, Edge has expanded its offerings to include innovative game-changing products for diesel and gas car, truck and Jeep markets.

EGR – Silver
Ontario, CA
www.egrgroup.com
EGR is a world leader in the design, development and manufacturing of distinctive automotive car, truck, CUV and SUV styling accessories that include fender flares, hood shields, window visors and integrated side steps in many different designs and finishes. EGR products are made tough. Be different!

Energy Suspension – Silver
San Clemente, CA
www.energysuspension.com
Manufacturer of performance polyurethane suspension and driveline components for import and domestic cars, trucks and SUVs. Includes bushings for sway bars, control arms, leaf springs, body mounts, bump stops, plus motor and transmission mounts and more.

Equus Products Inc. – Platinum
Irvine, CA
www.iequus.com
Founded in 1967, Equus began as a manufacturer of private-label instrumentation for a number of OEM and aftermarket brands.

E3 Spark Plugs – Silver
Ponte Vedra Beach, FL
www.e3sparkplugs.com
Manufacturer of E3 sparkplugs for the automotive and hardware market segments.

EXCEL from Richmond – Platinum
Chicago, IL
www.richmondgear.com
Richmond Gear EXCel ring-and-pinion sets offer exceptional value with higher quality. Available in a wide variety of gear ratios, the Richmond Gear EXCel ring-and-pinion sets will give you maximum confidence in your differential.

Exedy – Platinum
Belleville, MI
www.exedyusa.com
Manufacturer of powertrain products, clutch cover assembly, clutch disc and torque converters, bearings and flywheels, plus supplier of sport clutches to factory racing teams.

Extang – Platinum
Ann Arbor, MI
www.extang.com
Manufacturer of EnCore, Revolution, Solid Fold, Express, Trifecta, FullTilt, Classic Platinum, BlackMax, Tuff Tonno, ToolBox Tonneau, Freedom Tonneau Covers and Accessories, Extang was first to introduce many styles and features in the industry. Since 1982, Extang leads with innovation, quality and customer support.

Fabtech – Platinum
Chino, CA
www.fabtechmotorsports.com
Manufacturer and designer of performance suspension systems for 2WD and 4WD light trucks and SUVs, specializing in long-travel suspension, spindles, lifts and pre-runner accessories.

Fairchild Industries – Platinum
Lake Zurich, IL
www.fairchildind.com
Fairchild Industries provides top-quality products in extruded rubber, molded rubber, molded plastic, extruded plastic, as well as elastomer solutions, for customers worldwide.

FAST – Platinum
Memphis, TN
www.compcams.com
FAST became a member of the COMP Performance Group, gaining a larger source of technological resources than ever before. This enabled the fuel-injection innovator to conduct more extensive R&D efforts with a larger team of engineers, which ultimately led to even more discoveries in computer-controlled horsepower.

Fastway Trailer Products – Silver
Provo, UT
www.fastwaytrailer.com
Fastway Trailer Products produces the most innovative trailer accessories on the market. Products such as breakaway cables, tongue jacks and feet, wheel chocs, aluminum adjustable ball mounts with integrated locking systems and anti-rattle technology, as well as various locks, including the most secure and most universal coupler lock available.

Fel-Pro – Silver
Southfield, MI
aftermarket.federalmogul.com/en-US/Brands/Fel-Pro/Pages/home.aspx
Manufacturer of Carter fuel pumps, fuel-injection and fuel-system components, Sealed Power engine bearings, pistons, Fel-Pro gaskets, Speed-Pro performance parts and Wagner lighting products.

FIA – Platinum
Winnipeg, MB, Canada
www.gofia.com
Manufacturer of automotive aftermarket soft goods accessories specializing in custom-fit seat covers, winter fronts, bug screens, car masks, fender protectors, tire covers and cushions.

Fidanza Performance – Platinum
Perry, OH
www.fidanza.com
Fidanza Performance is a manufacturer of lightweight aluminum flywheels, steel flywheels, performance clutches, and adjustable cam gears. We also provide manufacturing services for other automotive-related products. Information about these additional machining services is available through our sales department.

Firestone Ride-Rite – Silver
Indianapolis, IN
www.riderite.com
Firestone manufactures and provides air springs for all vehicles.

Flaming River – Silver
Berea, OH
www.flamingriver.com
Manufacturer of steering components and other accessories, including tilt columns, universal joints, steering rack-and-pinions, rack-and-pinion cradle kits, steering boxes, alternators, coils/shocks, steering wheels, truck slip shafts and battery disconnect switches.

Flex-a-Lite – Platinum
Fife, WA
www.flex-a-lite.com
Manufacturer of performance cooling products, including electric and belt-driven fans, radiators and radiator fan combos, fan clutches, transmission and engine oil coolers and accessories for performance cooling. Direct-fit and universal applications available. Manufacturer of custom radiators and coolers.

FlexShade UVR SunShield – Platinum
Pauls Valley, OK
www.covercraft.com
A Covercraft brand, high-performance radiant-barrier material uses laminate construction with insulating foam and a clear mylar film on the inside. The side that faces the outside uses a metalized polyester laminate finish to reflect up to 97% of the sun’s damaging UV rays.

Flexx Boot – Platinum
Woodside, NY
www.a2ktools.com
The Flexx Boot System is world renowned, and finding new profit opportunities and/or ways to save time and money is ever more important. The Flexx Boot System offers mechanics and enthusiasts a way to make CV boot installation quick, cheap and profitable.

Flo~Pro – Silver
Red Deer, AB, Canada
www.flopro.com
On the cutting edge of exhaust manufacturing. Everything from performance mufflers for your car, SUV or truck, to 4- to 5-in. direct-fit diesel exhaust kits for your diesel engine. No matter what you drive, FLO~PRO has a product that will outlast, outperform, and the installation is effortless. Available in aluminized or 409 stainless steel; options are endless.

Flowmaster – Platinum
Santa Rosa, CA
www.flowmastermufflers.com
A Northern California-based manufacturer of high-performance automotive exhaust components, including bolt-on exhaust systems, chambered and laminar flow mufflers, headers, polished stainless tips and catalytic converters. All Flowmaster mufflers and exhaust systems are available in stainless steel, which carry a lifetime limited warranty and are proudly made in the U.S.A.

Flowmaster Catalytic Converters – Platinum
Santa Rosa, CA
www.flowmastermufflers.com/catalytic_converters
Flowmaster’s line of premium-quality catalytic converters covers a wide range of vehicle applications in both direct-fit and universal styles. Flowmaster catalytic converters are engineered to meet or exceed required emissions standards and are designed for long-lasting durability and performance.

FlowTech – Silver
Bowling Green, KY
www.holley.com/brands/flowtech
Manufacturer of performance exhaust components, including FlowTech headers, mufflers and cat-back exhaust systems. A Holley brand.

Fluidampr – Platinum
Springville, NY
www.fluidampr.com
Leading manufacturer of viscous harmonic dampers for performance-racing and street, heavy-duty and OEM applications. Fluidampr dampers are SFI certified and advanced manufactured 100% in the U.S.A. by Horschel Brothers Precision an ISO 9001:2008 certified company.

Focus Auto Design Inc. – Platinum
Calgary, AB, CANADA
www.focusauto.com
Manufacturer of restyling and protective automotive products. The company’s main line of product is hood protectors.

Fox Factory Inc. - Gold
El Cajon, CA
www.ridefox.com
For more than three decades, FOX has been an industry leader in the design and development of high-performance shock absorbers and racing suspension products for snowmobiles, mountain bikes, motorcycles, ATVs, UTVs, off-road cars, trucks and SUVs.

Frostbite – Silver
Bowling Green, KY
www.holley.com/products/cooling/radiators_and_accessories
High-horsepower street cars and trucks can be a real challenge to keep cool, and any good cooling system starts with choosing the right radiator. Frostbite aluminum radiators cool more effectively and weigh less than ordinary OEM-style brass units. A Holley brand.

FST Performance - Platinum
Osteen, FL
www.fstperformance.com
Manufacturer of extreme-performance, fuel-filtration products for racing, marine, off-road, diesel and high-performance street machines.

Fuelab – Platinum
Litchfield, IL
www.fuelab.com
Manufacturer of Fuelab fuel systems and Promark intercooler cores. Exclusive worldwide distributor for Adel Wiggins tube connectors, clamps and dry-break couplers.

Fullriver Battery USA – Platinum
Camarillo, CA
www.fullriverbattery.com
Full Throttle Series High-Performance AGM batteries are built to the highest standards on the market and can easily tackle high speeds, off-road abuse, onboard accessories, bouncing hydraulics and earth-shattering sound systems. Full Throttle batteries give you the confidence to know your battery can handle everything you put your vehicle through…providing extreme power—on demand.

Garvin Industries – Silver
El Cajon, CA
www.wildernessracks.com
Manufacturer of roof racks, roof rack accessories, bumpers, tire carriers, rock rails for Jeep Wranglers and other popular SUVs.

Gate King – Platinum
Huntington Beach, CA
www.thegateking.com
Designed to replace your truck's stock tailgate cables, Gate King allows you to adjust your tailgate height in a multitude of positions using our patented Tailgate Adjuster technology. Designed in California, and made right here in the U.S.A., Gate King provides strength and durability in a variety of positions to suit your cargo needs.

GForce Performance Products – Platinum
Akron, OH
www.crossmembers.com
We specialize in the design and manufacture of automotive components and accessories. Since the introduction of our first Patented Transmission Crossmember, our focus has been directed towards manufacturing quality products that accommodate the needs of automotive enthusiast. Our G Force Performance designs are innovative and have built their own reputation as the finest products available—making us the clear leader in automotive transmission crossmembers, flywheels and accessories.

G-FORCE Racing Gear – Bronze
Roswell, GA
www.gforce.com
Manufacturer and distributor of helmets, suits, shoes, gloves, crew gear and towing accessories.

GGBAILEY – Silver
Calhoun, GA
www.ggbailey.com
GGBAILEY designs their own carpet based on the highest-quality specifications. Custom-fit patterns for each vehicle are done to our highest engineering standards and fit the exact contours of your vehicle.

Gibson Performance Exhaust – Platinum
Corona, CA
www.gibsonperformance.com
Manufacturer of precision-built exhaust systems, mufflers and headers for trucks, SUVs, vans, American musclecars, motor homes, sandrails, side-by-sides and marine vehicles.

Go Fast Bits – Platinum
Peakhurst, NSW Australia
www.gofastbits.com.au
Manufacturer of aftermarket high-performance vehicle components, including a range of innovative turbo blow-off and bypass valves, boost controllers, wastegates, lightweight engine pulley kits and short-throw gear shifters.

Go Industries – Platinum
Richardson, TX
www.goindustries.com
Established in 1978, Go Industries manufactures aftermarket accessories for trucks, vans and SUVs, including grille guards, commercial-grade rack systems, airflow tailgates, mudflaps and other related accessories. Products are manufactured in state-of-the-art facilities, utilizing computer-controlled equipment, robotic welding machines, plasma and laser cutters. Products are made in the U.S.A.

Go Rhino – Platinum
Brea, CA
www.gorhino.com
Manufacturer of truck accessories, including grille guards, sidebars, bedrails, top racks and exhaust tips in black, chromed or stainless steel.

Granatelli Motorsports – Platinum
Oxnard, CA
www.granatellimotorsports.com
The Granatelli name has been associated with speed and performance for more than 70 years. Manufacturer of smog-legal mass airflow sensors, MPG and performance ignition wires and ’95–’13 Dodge Chargers, Challengers and 300C, ’79–’13 Mustang and ’82–’13 Camaro parts.

Green Filter USA – Platinum
Mt. Braddock, PA
www.greenfilterusa.com
Manufacturer of high-performance air filters for cars, trucks, SUVs, motorcycles, ATVs, marine, shifter karts and heavy trucks. Green Filters provide maximum air flow for more power and torque. Washable and reusable with a lifetime warranty.

G-Sport Emissions Systems – Silver
Whitby, ON
www.gsportbygesi.com
G-Sport Emissions Systems, a division of GESi, works with numerous high-performance exhaust manufacturers of European, import and domestic aftermarket downpipes and exhaust solutions that meet or exceed today’s emissions regulations without compromising performance.

GT Performance – Silver
Burbank, CA
www.gtperformanceproducts.com
Manufacturer of steering components, including steering wheels, columns and accessories.

G2 Axle and Gear – Gold
Compton, CA
www.g2axle.com
G2 Performance was started as a branch of Genuine Gear to provide premium products designed to withstand the needs of today’s high-performance vehicles. With advancements in performance and the trend towards larger tires and heavier vehicles, stock drivetrain components lack what it takes to be reliable.

Hamburger’s Performance – Platinum
Whittier, CA
www.hamburgersperformance.com
Hamburger’s Oil Filtration. Choosing the right oil system components is critical to engine reliability and will extend the life of your powerplant.

H&R Springs – Platinum
Bellingham, WA
www.hrsprings.com
Manufacturer of suspension systems, including OE sport springs, sport and racing springs, cup kits, coil-overs, Trak wheel spacers, sway bars and Triple C camber bolts.

Hawk Performance – Bronze
Solon, OH
www.hawkperformance.com
Manufacturer of brake, clutch, transmission friction materials for high-performance and severe-duty applications.

Hays – Silver
Cleveland, OH
www.haysclutches.com
Manufacturer of performance and racing clutches, including pressure plates, discs, flywheels, clutch kits, accessories and custom-built specialty clutches for drag-racing and tractor-pulling applications.

Heatshield Products – Platinum
Valley Center, CA
www.heatshieldproducts.com
Manufacturer of exhaust wraps, heat shields, turbo insulation, thermal insulation, manifold heat shields, welding blankets, welding jackets and other heat-protection materials. Serving the performance/racing industry since 1985. Custom manufacturing and private labeling available. Family owned and made in the U.S.A.

Heavy Metal Off-Road – Bronze
Livermore, CA
www.heavymetaloff-road.com
Heavy Metal Off-Road specializes in the Toyota Tacoma, Toyota 4Runner and Nissan Frontier. We have our own line of premium products featuring bed bars and rock sliders, backed by our lifetime warranty.

Hedman Hedders – Platinum
Whittier, CA
www.hedman.com
The Hedman Performance Group consists of Hedman Hedders, Trans-Dapt Performance, Hedman Husler Hedders and Hamburger’s Performance. Founded in 1954, this privately owned company produces both street-legal and race-use exhaust headers and components, carburetor/EFI spacers and adapters, oil filtration parts, and engine mounts, as well as chrome, aluminum and powdercoated customizing products.

Heidts Automotive Group – Silver
Wauconda, IL
www.heidts.com
Manufacturer of independent front and rear suspension for street rods, musclecars and trucks.

Hella – Bronze
Peachtree City, GA
www.hellausa.com
Manufacturer of auxiliary driving and fog lamps; headlamps, taillamps, and interior lamps; standard, halogen, Xenon premium and HID bulbs; work lamps; relays; horns; switches; and electrical accessories.

Hella Pagid – Bronze
Peachtree City, GA
www.hella-pagid.com
Hella Pagid Brake Systems sells brake components and brake accessories on the international automotive spare parts market.

Hellwig – Platinum
Visalia, CA
www.hellwigproducts.com
Hellwig Products Co. Inc. proudly manufactures load and sway control products. Hellwig is a family-owned company founded in 1946 and with four generations of leadership. Hellwig prides itself on making suspension solutions—helper springs, air suspension and sway bars—that make driving easier and more enjoyable.

High Lifter Products Inc. – Platinum
Shreveport, LA
www.highlifter.com
High Lifter Products Inc. has been developing and marketing unique, aftermarket accessories for utility, four-wheel drive ATVs, UTVs and RUVs since 1996.

Hi-Lift Jack - Platinum
Bloomfield, IN
www.hi-lift.com
Manufacturer of the original Hi-Lift jack, plus related off-road recovery and pickup products. Brands include Hi-Lift, Handle-All and Slide-N-Lock.

HiPer Wheels – Platinum
Kansas City, MO
www.hiper-technology.com
We develop and manufacture wheels for all-terrain vehicles (ATVs) and small motorcycles using carbon-fiber composite resins by employing proprietary molding techniques.

Holley – Silver
Bowling Green, KY
www.holley.com
Holley has been a leader in fuel systems for more than 100 years. Holley carburetors powered every NASCAR Sprint Cup team and nearly every NHRA Pro–Stock champion for four decades. Now Holley EFI products power these cars and are dominating the performance world. Holley products for GM’s popular LS engine are dominating the LS scene as well. Holley’s products also include performance fuel pumps, intake manifolds and engine dress-up products for street performance, race and marine applications.

Hollywood Racks – Platinum
Los Angeles, CA
www.hollywoodracks.com
Manufacturer of bicycle racks and racks for trailer hitches, pickups and spare tires.

Hooker – Platinum
Bowling Green, KY
www.holley.com/brands/hooker
Hooker still holds tight to the claim of the winningest header in drag-racing history. Hooker still leads the way in design and technology with products such as engine swap headers for putting a late-model LS engine into early iron. And, Hooker still leads the way in coating processes with the recent introduction of “Darksides” black ceramic. A Holley brand.

Hornblasters – Platinum
Zehpyr Hills, Florida
www.hornblasters.com
Our train horn kits are simply ridiculous! We sell the same horns used on real trains and trust us, they are the loudest train horns money can buy.

Hotchkis Performance – Platinum
Santa Fe Springs, CA
www.hotchkis.net
Manufacturer of car, truck and SUV suspension handling kits, including fabricated trailing arms and caster/camber plates, coil springs, anti-sway bars and strut tower braces.

HP Tuners – Bronze
Buffalo Grove, IL
www.hptuners.com
Manufacturer of fuel-injection tuning and scanning software/hardware for Dodge, Ford and GM vehicles.

HUBB Filters – Platinum
Corte Madera, CA
www.hubbfilters.com
HUBB is a revolutionary, reusable performance oil filter for passenger cars and trucks. HUBB provides superior engine protection while reducing preventative maintenance costs and helping the environment.

Hurst – Platinum
Santa Rosa, CA
www.hurst-shifters.com
Manufacturer of racing and performance automatic-transmission products, plus converters and shifters for automatic and manual transmissions.

HushMat – Platinum
Olathe, KS
www.hushmat.com
Exclusive manufacturer and distributor of HushMat acoustic damping, thermal insulation, sound-deadening materials, sound-absorption materials, tape materials and seam-sealing materials.

Husky Liners – Platinum
Winfield, KS
www.huskyliners.com
Founded in 1988 and based in Winfield, Kansas, Husky Liners proudly makes automotive aftermarket products designed to protect your ride inside and out. At the core of our wide product line are the Husky Liners brand of custom-fit floor liners, including front seats, rear seats and cargo areas. We also manufacture heavy-duty floor mats, custom molded mudguards and a wide assortment of quality products designed to help extend the life of your vehicle. All products are designed and manufactured in the U.S.A. and most come with a hassle-free, lifetime guarantee.

Husky Towing – Platinum
Elkhart, IN
www.huskytow.com
Husky Towing Products offer innovative designs, high-quality, custom installation and safe, easy operation. Husky is your source for a complete line of hitches, electrical products and towing accessories.

Husler Hedders – Platinum
Whittier, CA
www.hedmanhusler.com
Husler offers quality design! Hedman Husler Street & Strip drag racing headers are designed so well, they fit right in.

Hypertech – Platinum
Bartlett, TN
www.hypertech.com
A leading manufacturer of performance tuning products for domestic and import vehicles. MAX ENERGY, E-CON and SPORT power programmers, power chips and modules.

ICON Vehicle Dynamics – Platinum
Riverside, CA
www.iconvehicledynamics.com
ICON Vehicle Dynamics is a performance-engineered suspension manufacturer specializing in aftermarket components for trucks, SUVs and off-road vehicles. The company’s business is customer focused and engineering driven. World-class manufacturing processes and techniques provide our customers a robust, quality product with superior value.

Inglese – Bronze
Memphis, TN
www.compcams.com
A member of the COMP Performance Group, Inglese Induction Systems got its start in the ’70s when we began working with the Weber carburetion on the Cobra roadsters built by Shelby-American. Our work with Cobras soon paved the way for us to provide parts and tuning for some of the fastest and most exotic Ford-powered cars on the planet, including Ford GT-40s and Shelby Daytona coupes.

Inland Empire Drive Line – Platinum
Ontario, CA
www.iedls.com
Short-run manufacturer, modification and repair of driveshaft assemblies. Products include steel, aluminum and carbon-fiber composite shafts, and transmission and third-member yokes.

Innovative Motorsports - Platinum
Sycamore, IL
www.innovatemotorsports.com
Manufacturer of digital air-/fuel-ratio meters, data loggers, gauges, wideband controllers, OBO-II interfaces, engine performance sensors and tuning software.

Insane Audio - Platinum
Malibu, CA
www.insanejeepaudio.com
Insane Audio is an American manufacturing company who builds premium in-dash multimedia and navigation solutions for the off-road aftermarket.

Intro-Tech – Platinum
Chino, CA
www.intro-techautomotive.com
Manufacturer of custom floormats and importer of custom-fit and semi-custom car covers, manufacturer of custom-fit roll-up Auto Shades and the Ultimate Reflector custom folding auto shades in more than 2,500 patterns, many of which are licensed by GM. Manufacturer of the racing-inspired and SEMA Global Media Award-winning Pitstop Furniture.

i3 Enterprise – Silver
City of Industry, CA
www.i3enterpriseinc.com
Manufacturer, wholesaler and distributor of light truck accessories, including bull bars, step bars, LED lights, fender flares and tonneau covers.

JBA Racing Headers – Platinum
San Dimas, CA
www.jbaheaders.com
JBA is one of the most trusted names in the aftermarket exhaust industry because of our commitment to manufacturing excellence. Our product designs are original and innovative and always deliver. Power, quality, fit, durability and smog legality are what we are known for.

Jet Performance – Platinum
Huntington Beach, CA
www.jetchip.com
Manufacturer of 50-state-legal performance chips, programmers, mass air sensors, carburetors and other performance tuning products.

JKS – Bronze
Coldwater, MI
www.jksmfg.com
Since 1989, according to the company, JKS Manufacturing has developed some of the world’s most widely used and respected products for Jeep vehicles. It all started when they pioneered the original Quick Disconnect brand of quick-release sway-bar disconnects. Since then their product range has expanded to include such favorites as the ACOS line of height-adjustable coil spring spacers, and perhaps our most advanced creation to date, the variable-rate SwitchBlade Sway Bar System.

JMS Chip & Performance – Platinum
Lucedale, MS
www.jmschip.com
JMS is a manufacturer of high-quality automotive electronic components. We develop and design reliable products that will improve the performance of your vehicle.

Jump-N-Carry – Silver
Lenexa, KS
www.cloreautomotive.com
The Jump-N-Carry line of portable power sources/jump starters serves the professional market by offering powerful, versatile units that can stand up to the rigors of everyday shop use. A Clore Automotive brand.

K&N – Platinum
Riverside, CA
www.knfilters.com
K&N Engineering is the world’s leading manufacturer of reusable performance air filters and air intake systems. K&N supplies more than 5,000 premium filtration products for cars, trucks, motorcycles, boats, engines, military vehicles and industrial equipment. K&N products are exported worldwide.

KC HiLites – Platinum
Williams, AZ
www.kchilites.com
Manufacturer of quality fog, driving and high-powered off-road lighting and related equipment, including the KC Daylighter and HIDs, distributed through the aftermarket and OEM.

King Engine Bearings – Platinum
Cedar Grove, NJ
www.kingbearings.com
By specializing in engine bearings, King has built an extensive product offering that includes a wide range of engine bearings for automobiles, light-duty and heavy-duty trucks, marine, aviation, standby power and many other types of internal combustion engines.

King Shocks – Bronze
Garden Grove, CA
www.kingshocks.com
King Shocks is a manufacturer and servicer of custom-made, owner-adjustable and rebuildable automotive shock absorbers and performance racing products for utility vehicles, OEM replacement and professional racing use.

Kleinn Automotive Air Horns – Platinum
Tucson, AZ
www.kleinn.com
Kleinn Automotive Accessories is a leading manufacturer of high-performance air horns, onboard air systems, pneumatic accessories and lift and leveling kits for trucks and SUVs. Kleinn is distributed through every major automotive parts distribution network nationwide.

K100 - Platinum
Youngstown, NY
www.k100fueltreatment.com
K100 Fuel Treatments are proprietary formulations of complex engineered organic compounds developed to eliminate water in fuels, remove gums and varnishes and stabilize fuel, add lubricity and corrosion protection and boost cetane/octane ratings. Its all-in-one chemistry is all you will need to keep your engines running right.

Koni – Silver
Hebron, KY
www.koni-na.com
Koni has been in business for 150 years, involved in automobile dampers since 1932 and has produced adjustable telescopic dampers since 1945. In addition, though known best for cars, Koni also builds shocks for trucks, buses, RVs and railway rolling stock as well. What this adds up to is well-earned design and manufacturing experience.

Koyorad – Silver
Irvine, CA
www.koyorad.com
Manufacturer of aftermarket radiators and high-performance racing radiators for both Japanese import and domestic applications.

Ksport – Platinum
Gilbert, AZ
www.ksportusa.com
Importer and wholesaler of coil-over suspensions, camber kits, control arms, brake systems and related products.

Lakewood – Silver
Cleveland, OH
www.lakewoodindustries.com
Manufacturer of safety and suspension products, including hydroformed bell housings, traction bars, drag shocks, universal joints, BFL gear lube, engine stands and related accessories.

Lange Originals – Platinum
Salt Lake City, UT
www.langeoriginals.com
Lange Originals has been serving the Jeep and automotive community for more than 20 years. Our most popular product, the Hoist-A-Top, has been a Jeep enthusiast favorite for years. Lange Originals specializes in quality products that remove Jeep hardtops and increase garage space.

Lazer Star Lights – Platinum
Paso Robles, CA
www.lazerstarlights.com
Lazer Star is the premier manufacturer of a broad line of lighting products, including LED light bars, HID and halogen driving lights and off-road racing lights. Perfect for your truck, side-by-side, motorcycle or general automotive use.

LeBra – Platinum
Pauls Valley, OK
www.covercraft.com
A Covercraft brand, LeBra Front End Covers provide an easy way to help protect your vehicles from the unexpected. LeBra offers stylish protection that makes vehicles look great!

LEED Brakes – Platinum
Buffalo, NY
www.leedbrakes.com
LEED Brakes carries a full line of drum to disc brake conversion kits, power brake booster kits, master cylinder kits and many hard-to-find brake accessories for your musclecar, classic truck and street rod.

Lloyd Mats – Platinum
Northridge, CA
www.lloydmats.com
Manufacturer of custom-fit mats for all makes and models. Six carpet qualities plus rubber and vinyl. More than 750 licensed emblems for Buick, Cadillac, Chevrolet, Chrysler, Corvette, Dodge, GMC, Hummer, Jeep, Oldsmobile, Plymouth, Porsche, SAAB and Shelby.

Lock’er Down – Platinum
San Antonio, TX
www.lockerdown.com
Driven by the need for secure storage in a vehicle, Lock’er Down was created. Although other products were available for some applications, none met our standards. We wanted to build a product that was both secure and sleek.

LOMAX Covers – Platinum
Jamestown, ND
www.agricover.com/lomax
The LOMAX Hard Tri-Fold Cover from Access Covers maximizes your truck with a low-profile design and maximum protection.

LRG Rims – Platinum
Compton, CA
www.lrgrims.com
Whether you’re looking for stock replacements or some of the most aggressive fitments on the market, LRG Rims is the answer. A perfect blend of attitude, form and function.

Ltd. Edition – Platinum
Pauls Valley, OK
www.covercraft.com
A Covercraft brand, Ltd. Edition is a new fabric style that goes with today’s vehicle interiors.

Lucas Oil Products – Bronze
Corona, CA
www.lucasoil.com
The world leader of synthetic and conventional high-performance lubricants, motor oils and problem-solving additives for automotive, powersports, marine, heavy-duty, industrial and agricultural applications.

Lunati – Platinum
Olive Branch, MS
www.lunatipower.com
Manufacturer of engine rotating kits, valvetrain components and internal engine parts.

Lund – Platinum
Buford, GA
www.lundinternational.com
Lund designs and manufactures the most stylish, high-performance and premium automotive accessories for trucks, SUVs, CUVs, vans and passenger cars. Available product categories include hood protection, running boards, tonneau covers, floor coverings, exterior accessories, storage boxes, cargo management and bed accessories.

Luverne Truck Equipment – Platinum
Brandon, SD
www.luvernetruck.com
Luverne offers a broad base of upscale aftermarket accessories for pickups, vans and SUVs. Its primary products are made from high-quality stainless steel, anodized aluminum and powercoated mild steel. Luverne’s many products include grille guards, nerf bars, side-entry steps, splash guards and bedrails for pickups, vans and SUVs. A CURT Manufacturing brand.

MagnaFlow Exhaust Products – Platinum
Rancho Santa Margarita, CA
www.magnaflow.com
Manufacturer of MagnaFlow/Car Sound, high-performance stainless cat-back systems, performance mufflers and state-of-the-art catalytic converters for cars, trucks, SUVs, diesels and imports.

MAHLE – Bronze
Ann Arbor, MI
www.us.mahle.com
Manufacturer of under-the-hood products for the global replacement engine products market, including MAHLE Original pistons, Clevite engine bearings, Victor Reinz gaskets and MAHLE Original piston rings.

MAHLE Motorsport – Silver
Fletcher, NC
www.mahlemotorsports.com
Manufacturer of performance pistons, pins and rings.

Mallory – Platinum
Cleveland, OH
www.mallory-ignition.com
Mallory Ignition is one of the premier brands of the ACCEL Performance Group. All brands ensure quality, reliability and value for all of your performance and custom needs.

MBM – Silver
Asheville, NC
www.mbmbrakeboosters.com
Manufacturer of power brake boosters for street rods and musclecars, proportioning and metering valves, rotors, master cylinders, spindles, brackets and backing plates, harmonic balancers, flex plates and flywheels.

MBRP Exhaust – Platinum
Huntsville, OH
www.mbrp.com
Manufacturer of exhaust systems for Arctic Cat, Polaris, Ski-Doo and Yamaha snowmobiles, catback T-304 stainless exhaust for Ford Focus and Dodge Dakota RT.

McGard – Platinum
Orchard Park, NY
www.mcgard.com
U.S. manufacturer of high-quality wheel locks, tailgate locks, spare tire locks and lifetime guaranteed chrome/black lug nuts and lug bolts.

Melling Engine Parts – Platinum
Jackson, MI
www.melling.com
Melling is a leading manufacturer of fluid pumps, including oil, water and fuel pumps for gas, diesel, transmission and hybrid applications as well as other powertrain components for the worldwide transportation industry.

Melling Select Performance – Platinum
Jackson, MI
www.mellingselectperformance.com
The Melling Select Performance line has billet-aluminum and cast-iron oil pumps, camshafts, timing components, and valvetrains. Our goal is to continually analyze the high-performance engine parts market to be able to provide you, our valued customer, with the parts you need.

Metro Moulded Parts – Platinum
Minneapolis, MN
www.metrommp.com
Manufacturer of automotive weatherstripping and rubber parts with exact replacement reproductions and the Supersoft line of weatherstrips with microcell technology.

MGP Caliper Covers – Platinum
Chula Vista, CA
www.calipercovers.com
Manufacturer and designer of caliper covers for cars, trucks and SUVs.

Mickey Thompson – Bronze
Stow, OH
www.mickeythompsontires.com
Manufacturer of street, strip, truck and off-road tires, cast aluminum wheels and forged drag-racing wheels.

Miller CAT – Platinum
San Jose, CA
www.millercat.com
Committed to building the highest-quality and most advanced emissions-control products by using innovative manufacturing processes. We proudly design and manufacture all our products in the United States, using the most-effective and reliable standards and practices.

Mishimoto Automotive – Gold
New Castle, DE
www.mishimoto.com
Established in 2003, Mishimoto has more than 10 years of experience in working toward its goal of providing superior cooling system upgrades for daily drivers, track cars, trucks and bikes.

MOMO Road Wheels – Platinum
Kansas City, MO
www.momo.com
MOMO Road Wheels offer a collection of styles to personalize your vehicle.

MOMO Tires – Platinum
Kansas City, MO
www.momo.com
Innovative tread designs and the use of advanced silica compounds allow MOMO Tires to offer improved fuel efficiency, low road noise, and enhanced grip and handling for a superior driving experience.

MOMO Tuning & Safety – Platinum
Kansas City, MO
www.momo.com
Manufacturer of quality handcrafted steering wheels and shifter knobs.

Monster Hooks – Bronze
San Jose, CA
www.monsterhooksinc.com
MHI manufactures extreme recovery hooks and vehicle accessories.

Motive Gear Performance Differential – Platinum
Chicago, IL
www.motivegear.com
Motive Gear offers the highest quality drivetrain components on the market today. More than just ring-and-pinion gears and differential bearing kits, Motive Gear offers a complete line of transmission parts and transfer case parts as well as replacement axle shafts.

Motul – Platinum
Pomona, CA
www.motul.com/us/en-us/products
A worldwide producer of synthetic motor oils and lubricants for demanding performance applications.

Mr. Gasket – Silver
Cleveland, OH
www.mr-gasket.com
The Mr. Gasket brand develops and distributes a variety of performance parts for your vehicle, including carburetor and fuel accessories, chrome-plated accessories, cooling system accessories, engine components, fuel additives, shifter accessories, specialty tools, suspension and driveline components.

MSD – Platinum
El Paso, TX
www.msdperformance.com
Founded in 1970, MSD is one of the most recognized industry names in ignition system products, EFI products and high-performance parts. The company designs, develops, tests and manufactures its entire line of ignition boxes, distributors, EFI systems, coils, spark plug wires, crank triggers and other performance parts from its headquarters in El Paso, Texas. MSD is part of the MSDP Group LLC family.

Napier Enterprises – Platinum
St. Catharines, ON, Canada
www.napieroutdoors.com
Sole-exclusive distributor with two decades of experience in manufacturing and distributing vehicle camping tents. Our Sportz and Backroadz lines are available in both truck and SUV tents.

Newark Auto Products – Platinum
East Orange, NJ
www.newark-auto.com
Manufacturer of replacement carpets for classic cars and trucks, custom protector mats with logo heel pads, and distributor of replacement rubber mats for classic pickups.

N-Fab – Platinum
Houston, TX
www.n-fab.com
Manufacturer of quality tubular accessories for most truck and SUV makes and models—foreign and domestic. Core products consist of our award-winning patented nerf-steps that come in three different configurations—cab length, full-length wheel-to-wheel—and its bed-access six-step.

NightRide – Platinum
Brooklyn, NY
www.wesa.io
Manufacturer of driver assistance electronics

914 Rubber - Silver
Hillsboro, OR
www.914rubber.com
Founded by a guy that just needed a part for his restoration, we strive to provide you with affordable Porsche 914 parts that are no longer available.

Nolathane – Platinum
Somersby, Australia
www.nolathane.com.au
Nolathane suspension bushings synchronize your suspension system for optimal safety, handling and performance. They are the most positive link between your vehicle’s springs, struts or shocks.

Nornda Automotive – Silver
Rancho Cucamonga, CA
www.norndaautomotive.com.au
Manufacturer of cam gear drives, pulleys and sprockets.

Northern Radiator – Platinum
Willmar, MN
www.northernfactory.com
A 40-year leader in the heat-transfer industry, Northern is a manufacturer of high-quality heating and cooling products, such as radiators, condensers, charge air coolers and much more. For the high-performance industry, Northern manufactures all-aluminum radiators for race cars, musclecars and hot rods as well as the mounting, plumbing and accessories to go along with them.

NOS/Nitrous Oxide System – Silver
Bowling Green, KY
www.holley.com/brands/nos
Manufacturer of nitrous-oxide systems and components for professional drag racing, motorcycle sport-compact and performance vehicles. A Holley brand.

Omix-ADA – Platinum
Suwanee, GA
www.omix-ada.com
Manufacturer and distributor of aftermarket accessories and replacement parts. Our brands include Omix-ADA, Rugged Ridge, Alloy USA and Outland Automotive. Parts and accessories specialist for ’41–present Jeep, truck floor liners and fender flares. Our products are developed by our in-house engineering team, and we hold patents on many items. Our inventory supports more than $60 million in retail sales.

Optilux – Bronze
Peachtree City, GA
www.hellausa.com
Optilux offers a variety of products, including headlights, fog lamps, light bars, driving lamps and much more.

ORACLE Lighting – Platinum
Metairie, LA
www.oraclelights.com
ORACLE Lighting is a manufacturer and distributor of solid-state LED automotive products. Best known for coining Halo headlights in early 2001, the ORACLE Lighting line has now grown to more than 5,000 SKUs. ORACLE has made five consecutive appearances on the Inc. 5000 List and was awarded Exporter of the Year by the SBA in 2013.

Original DashMat – Platinum
Pauls Valley, OK
www.covercraft.com
A Covercraft brand, DashMat has been the most recognized, best-selling dash protector available. Custom-patterned for a perfect fit, DashMats help protect the dash surface from UV sun and/or cover blemishes and imperfections in older dashboards.

Original Parts Group – Silver
Seal Beach, CA
www.opgi.com
Manufacturer of reproduction parts for Chevelles, El Caminos, Monte Carlos, GTOs, Cutlasses, Skylarks, Cadillacs, Rivieras, Grand Prixs, Bonnevilles and Catalinas. Our parts including aluminum and stainless-steel moldings, trim, frame bushings, molded plastic, lenses, castings and chrome.

Oro-Tek – Platinum
Garden Grove, CA
www.orotekusa.com
Oro-Tek, a Revolution Supply Co. brand, offers a full line of single protocol and programmable TPMS sensors, covering 99% of ’07–’17 model years

Outland – Platinum
Suwanee, GA
www.outlandautomotive.com
Outland features a full line of truck/SUV tube steps, bull bars, all-terrain floor liners, consoles and other functional accessories to make your rig look great and perform even better.

Pacbrake – Silver
Surrey, BC, Canada
www.pacbrake.com
Designer and manufacturer of engine and exhaust brakes, throttle valves, EGR valves, exhaust diverters and thermal management valves. Also, airbag helper spring kits, air compressors and activation controls.

Painless Wiring – Platinum
Fort Worth, TX
www.painlessperformance.com
Manufacturer and designer of complete automotive electrical systems, wiring harnesses and components for restoration, modification or direct replacement for the rod, custom, musclecar, Jeep, truck and racing industries. Harnesses for the transplant of the popular GM LS series of engines and separate standalone controller for the popular GM computer-controlled transmissions.

Paramount Automotive – Platinum
Ontario, CA
www.paramount-automotive.com
Manufacturer of custom accessories for light trucks and autos. Custom grilles, billet, mesh, chrome ABS and carbon-fiber ABS. Chrome and carbon fiber ABS mirror covers, door handle covers and gas doors. Jeep bumpers and rocker guards. Running boards and cargo-management products.

Patriot Exhaust – Platinum
San Dimas, CA
www.patriotexhaust.com
Manufacturing quality ignition and exhaust products for more than 40 years.

Pavement Ends – Platinum
Louisville, CO
www.pavement-ends.com
Pavement Ends is Bestop’s most affordable brand line. Bestop has been making soft tops and Jeep accessories for 60 years, and that engineering and technology experience makes its way into all our products, even the lower-priced Pavement Ends line.

Pedal Commander – Platinum
Newbury Park, CA
www.pedalcommander.com
Manufacturer of a throttle-response controller that removes response delays on your electronic accelerator pedal.

Pedders Suspension - Platinum
Keysborough, Victoria, Australia
www.pedders.com
Manufacturer of suspension components for more than 60 years. Pedders dampers, springs, bushings, coilovers and sway bars have been featured in magazines and on TV worldwide.

Percy’s High Performance – Platinum
Grandview, MO
www.taylorvertex.com
Manufacturer of battery cable, high-quality 100% silicone race and street ignition wire, Vertex Magneto Ignition systems, Helix TBS and other CNC billet items. Manufacturing has begun on TOP Glass polycarbonate windows, Percy’s High Performance gaskets and the Vibe-Lock locking fastener. Other products include battery boxes, heat protection, distributors and other ignition components.

Performance Automatic – Silver
Frederick, MD
www.performanceautomatic.com
Manufacturer of Street Smart Systems for Ford, GM and Chrysler. Specializing in performance transmissions and components designed for street rods, musclecars and Pro Touring machines. Home of the “Guaranteed Forever Street Smart Package.”

Performance Distributors - Platinum
Memphis, TN
www.performancedistributors.com
Performance Distributors engineers and distributes the most advanced line of high-performance and racing ignition systems, being the most technologically advanced manufacturer in the performance industry.

Pertronix – Platinum
San Dimas, CA
www.pertronix.com
Manufacturer of ignition and exhaust products. Ignitor, Ignitor II and Ignitor III electronic ignition systems, Flame-Thrower distributors, coils and spark plug wires. Doug’s Headers, Patriot Exhaust Products, JBA Performance Exhaust, Thunderbird VW Exhaust and Smithy’s Mufflers.

Pet Pads – Platinum
Pauls Valley, OK
www.covercraft.com
A Covercraft brand, Pet Pads are a heavy-duty quilted material that protects seats or cargo areas and provides a comfortable pad for pets.

PDQ-TPMS – Silver
Garden Grove, CA
www.pdqtpms.com
PDQ-TPMS, a Revolution Supply Co. brand, offers a full line of single protocol and programmable TPMS sensors, covering 99% of ’07–’17 model years.

Pierburg – Bronze
Peachtree City, GA
www.hellausa.com
Pierburg, a Hella partner brand, is a leading OEM supplier of high-quality engine and emissions control products. Products include air mass meters, EGR valves, fuel pumps, vacuum pumps, vacuum switches and boost control devices.

Poison Spyder – Platinum
Banning, CA
www.poisonspyder.com
Manufacturer of off-road Jeep body armor with heritage in hardcore and a knack for parts with style. Products include Rocker Knockers, Trail Corners, Crusher Corners, Tube Fenders, Stinger Bumpers and Brawler Bumpers. Our products are proudly made in the U.S.A.

Pop & Lock – Platinum
Green Bay, WI
www.popandlock.net
Manufacturer of truck tailgate locks.

Powerhouse Products – Platinum
Memphis, TN
www.compcams.com
Powerhouse Products is the premier online store for engine builders and automotive machinists, providing performance tools and measuring instruments that are the industry standard in precision and durability. A proud member of the COMP Performance Group, Powerhouse Products utilizes the resources of the largest engineering and development team in the performance aftermarket.

Powertrax – Platinum
Chicago, IL
www.powertrax.com
Manufacturer of extreme-traction differentials, including the Powertrax no-slip traction system, performance lockers and Lock-Right automatic locking differentials.

PPE Inc. – Bronze
Fullterton, CA
www.ppediesel.com
Founded in 1985, PPE (Pacific Performance Engineering) made engineering innovations the prime directive in pursuit of diesel performance. Our engineers took the Duramax platform and significantly improved horsepower and torque with the Duramaximizer—at a time when there were no consumer performance options available for these new common-rail electronic diesel engines. The product was tested in the towering dunes of Glamis, California. In an era when air- and water-cooled sand rails were commonplace, a single-cab Chevy longbed truck fitted with paddle tires producing “rooster tails” in the hot desert sand dunes was a sight to behold. People gathered to see what they had never seen before. The diesel revolution had begun. Today, we offer hundreds of products engineered to improve your diesel’s performance. From our heavy-duty cast aluminum pans and covers, which help dissipate heat and increase fluid capacity, to our 6mm, five-ply silicone, 304 stainless steel Quick Release Clamps and Flanges, from the Dual Fueler to complete, custom-built Duramax engines configured to your specific needs. All PPE products are thoroughly engineered and tested to our standards, making sure you make all the power you deserve.

Precision Gear – Platinum
Suwanee, GA
www.precisiongear.com
Manufacturer of high-performance gear sets, differentials, repair kits and installation kits.

Premier Floormats – Platinum
Pauls Valley, OK
www.covercraft.com
A Covercraft brand, Premier Floormats fit most trucks, vans, SUVs and cars. It is a thick, durable, automotive-grade nylon pile and washable two-piece set.

Pro Comp – Gold
Compton, CA
www.procompusa.com
Retailer and wholesaler of aftermarket auto parts, specializing in off-road vehicles.

Pro Comp Tires – Platinum
Compton, CA
www.procompusa.com
Since 1992, Pro Comp USA has been manufacturing high-quality, durable products for on- and off-road enthusiasts, including tires, wheels, suspensions, shocks and more. Suspension systems were our original foundation, and they continue to be one of our strongest departments as we develop innovative new suspensions to this day.

Pro Comp Wheels – Bronze
Compton, CA
www.procompusa.com
Pro Comp USA chooses to focus on suspensions, wheels and tires for a simple, effective and affordable shopping experience.

ProConnect – Silver
Bowling Green, KY
www.holley.com/brands/prestolite_proconnect
ProConnect offers direct form and fit replacement of your OE wires and coils to save time while ensuring reliability and performance. ProConnect spark-plug wires and coils meet and, in most cases, exceed original-equipment specs.

Prolong – Platinum
Pomona, CA
www.prolong.com
Based in Southern California, Prolong Super Lubricants manufactures and markets advanced super lubricants for automotive, commercial fleet, industrial and racing applications.

Pro Net – Platinum
Pauls Valley, OK
www.covercraft.com
Pro Net invented the single-piece tailgate net and is the recognized leader in quality, fit and finish! A Covercraft brand.

ProRYDE Suspension Systems – Platinum
Minnetonka, MN
www.ProRYDE.com
Manufacturer of adjustable lift and leveling kits for late-model pickups and SUVs. Also, a manufacturer of suspension geometry correction products to solve wheel alignment and pinion-angle alignment challenges.

Prothane – Bronze
Costa Mesa, CA
www.prothane.com
Prothane Products are manufactured in-house from designing and tooling (Costa Mesa, California) to casting and trimming (Ontario, California), and consist of performance polyurethane-based suspension, chassis and driveline components for import and domestic cars, trucks and SUVs.

Pulstar LLC – Silver
Albuquerque, NM
www.pulstar.com
Pulstar Spark Plugs use innovative plasma-assisted combustion technology to increase horsepower and torque.

QA1 – Platinum
Lakeville, MN
www.qa1.net
QA1 specializes in providing performance shock absorbers, tubular suspension components, carbon-fiber drive shafts, rod ends, spherical bearings, struts, springs, ball joints and other related items to a variety of markets including: Circle Track racing; drag racing; street-performance and street-rod markets. We are proud to have a quality system that is certified to the ISO 9001:2008 standard.

Quick Fuel Technology – Silver
Bowling Green, KY
www.quickfueltechnology.com
“Innovators in fuel systems” is more than just a byline. Quick Fuel Technology, since its inception in 1998, has grown exponentially, culminating in the benchmark by which performance carburetors are measured.

Racepak – Silver
Bowling Green, KY
www.racepak.com
Racepak LLC follows the same guidelines and desires that have placed us atop the data acquisition industry. Our unwavering goal to produce reliable, efficient, state-of-the-art data recorders, at a price accessible to professionals and sportsmen alike, and back them with whatever service our customers may need, is as strong today as it was in 1984.

Racing Head Service (RHS) – Platinum
Memphis, TN
www.compcams.com
Racing Head Service offers the ultimate in cylinder head, engine block and intake manifold performance. Utilizing the resources of the industry-leading COMP Performance Group engineering and development team and the most sophisticated engine technology in the performance aftermarket, RHS has re-established itself as a leader in airflow design.

Radium Engineering – Silver
Clackamas, OR
www.radiumauto.com
Radium designs products to enhance the driving experience and revolutionize the industry. Extensive testing and evaluation ensures the durability and integrity of products to exceed consumer expectations.

Rampage Products – Platinum
Corona, CA
www.rampageproducts.com
Our continued commitment to service, quality and product innovation has established Rampage Products as a significant leader of premium parts and accessories in the specialty Jeep marketplace. Our team of industry enthusiasts not only uses our products, but also contributes to the many new ideas and product innovations you can see today in our offering.

Raptor – Platinum
Fremont, CA
www.raptorseries.com
Manufacturer of automotive aftermarket parts and accessories.

ReadyLift – Platinum
Henderson, NV
www.readylift.com
The largest manufacturer of leveling kits in the world! Now with a complete line of suspension systems.

Remflex – Platinum
Mineral, WA
www.remflex.com
Manufacturer of Remflex exhaust gaskets that withstand temperatures up to 3,000ºF with crush spec of 50%, seal severely warped exhaust flanges and never burn out.

Retrax – Platinum
Grand Forks, ND
www.retrax.com
Manufacturer of Retrax retractable pickup bed tonneau covers.

Retro Manufacturing– Platinum
Henderson, NV
www.retrosound.com
Manufacturer and marketer of Retrosound brand radios, loudspeakers, kick panels, antennas and accessories. The Retrobelt USA sister company offers a wide variety of seat-belt solutions and seat frames for classic and other specialty vehicles.

Revtek – Bronze
Forest Grove, OR
www.revtek.com
Manufacturer of suspension lift systems for trucks and SUVs.

REV Wheel LLC – Platinum
Riverside, CA
www.rev-wheels.com
REV Wheels LLC is a revolutionary wheel manufacturer providing the highest-quality wheels through innovation and cutting-edge style. REV Wheels offers a full portfolio of wheels, including classic, luxury, off-road, tuner, RWD and OE wheels.

Richmond – Platinum
Chicago, IL
www.richmondgear.com
Richmond is the leading manufacturer of professional-quality, high-performance ring-and-pinion sets. For more than 80 years, the Double Diamond has signified the highest-quality gears in the racing industry!

Rigid Industries – Platinum
Mesa, AZ
www.rigidindustries.com
Manufacturer of auxiliary and driving lights for the automotive transportation industry.

Rock-Slide Engineering – Silver
Logan, UT
www.rockslideengineering.com
Manufacturer and designer of aftermarket accessories, including bumpers.

Rockstar Mud Flaps – Platinum
Jamestown, ND
www.accesscover.com
Campers, boats and trailers are all significant investments. What is it worth to you to protect yours from damaging road debris? Avoid costly repairs and retain maximum resale value of your boat, camper or trailer by investing in Rockstar hitch-mounted mud flaps. Made model specific for the best possible fit, Rockstar hitch-mounted mud flaps contour to fit your truck’s bumper and act like a shield to deflect rocks and other road debris away from what you tow.

Rolling Big Power – Platinum
City of Industry, CA
www.rollingbigpower.com
Rolling Big Power (RBP) has earned a cult following for its meticulously crafted, high-performance aftermarket accessories and custom parts that continue to redefine the world of custom trucks and off-road vehicles. RBP offers an extensive array of products ranging from premium exhaust systems, wheels and grilles, to lift kits, side steps, running bars and much more.

Roll-N-Lock – Platinum
Pompano Beach, FL
www.rollnlock.com
Roll-N-Lock is one of the most rugged, versatile and secure truck bed covers in the world. From its retractable function, which permits opening or closing in literally seconds, to its rigid, extruded aluminum construction, a Roll-N-Lock tonneau cover offers everything other tonneau covers do not.

Rough Country – Bronze
Dyersburg, TN
www.roughcountry.com
Manufacturer of hydraulic steering stabilizers, hydraulic and gas-charged shocks, Rough Country Suspension lift kits and early-model four-spring kits for Chevrolet, Ford and Jeep vehicles.

ROUSH Performance – Silver
Plymouth Township, MI
www.roushperformance.com
ROUSH Performance is the first specialty-vehicle company to combine race-proven technologies with advanced automotive engineering. The result, a unique mix of street car and race car...is a ROUSH car. Or more specifically, a ROUSH Mustang or F-150 pickup with styling, performance and handling products derived from the race track and modified for street-legal usage.

Royal Purple – Platinum
Porter, TX
www.royalpurple.com
Manufacturer of synthetic lubricants and chemicals designed for performance and street applications.

RT Offroad – Platinum
Marshfield, MA
www.crownautomotive.net
RT Off-Road is Crown Automotive’s superior line of awesome accessories and performance upgrades.

Rubicon Express – Platinum
Rancho Cordova, CA
www.rubiconexpress.com
Manufacturer of aftermarket suspension and specialty products for Jeep, Dodge, Chevrolet and Ford.

Rugged Off Road – Platinum
Henderson, NV
www.ruggedoffroad.com
Rugged Off Road high-quality leveling kits and suspension lift kits for Chevy, GMC, Ford, Dodge, Toyota, Nissan and Jeep trucks and SUVs are some of the best-engineered, best-priced suspension products on the market today. Made in the U.S.A. and engineered using more than a decade of machining experience, Rugged Off Road leveling and lift-kit products are guaranteed by the company to lift your truck and keep the factory ride.

Rugged Ridge – Platinum
Suwanee, GA
www.ruggedridgeoffroad.com
Rugged Ridge develops and sells Jeep parts and accessories for the growing Jeep and off-road enthusiast market.

Russell – Silver
Torrance, CA
www.russellperformance.com
Manufacturer of advanced fluid-transfer systems.

S&B Filters – Platinum
Fontana, CA
www.sbfilters.com
Manufacturer of high-performance, washable, reusable, automotive air filters and intake systems for cars, trucks, motorcycles and ATVs. Air filter manufacturer of custom performance air filters for racing, diesel, off-road and marine applications.

Scorpion Racing Products – Platinum
Ocala, FL
www.scorpionracingproducts.com
Manufacturer of high-performance aftermarket automotive and marine valvetrain components for domestic applications, as well as several fuel-system components, including fuel rails, fuel pump pushrods, fittings and throttle bodies.

Scott Drake – Bronze
Harrisburg, PA
www.scottdrake.net
Featuring more than 10,000 quality products, Scott Drake is one of the largest manufacturers of reproduction parts for classic Mustangs. Our products are only available through popular Mustang parts retailers and distributors, along with restoration shops.

SCT Performance – Platinum
Sanford, FL
www.sctflash.com
The leading provider of Ford, General Motors and Dodge/Chrysler/Jeep EFI tuning hardware and software.

Seat Saver – Platinum
Pauls Valley, OK
www.covercraft.com
A Covercraft brand, Seat Savers are custom-patterned Single Bucket Seat Covers for OTR/Air-Ride Seats.

Seibon International Inc. – Bronze
City Industry, CA
www.seiboncarbon.com
Manufacturer of dry carbon, carbon-fiber and fiberglass body panels and accessories, including hoods, lip spoilers, trunk lids, body kits, fenders, rear spoilers and mirrors.

Seymour of Sycamore Inc. – Platinum
Sycamore, IL
www.seymourpaint.com
A manufacturer of quality spray paints and chemicals since 1949.

Sherwood Innovations Inc. – Platinum
Toronto, ON
www.sherwoodinnovations.com
Sherwood Innovations is a leading designer and manufacturer of interior and exterior finishes for cars, including dashes, consoles, door sills, pillar posts, steering wheels, chrome accents and more.

Sinister Diesel – Platinum
Roseville, CA
www.SinisterDiesel.com
Retailer of aftermarket performance truck parts.

Skid Row Offroad – Silver
Carlisle, PA
www.SkidRowOffroad.com
Manufacturer of Skid Row off-road products, including skid plates and bumpers for Jeep, Toyota and Nissan.

SLP Performance Parts Inc. – Bronze
Plymouth Township, MI
www.slponline.com
Manufacturer of specialty vehicles for late-model GM, Chrysler and Dodge performance cars and fullsize trucks.

Smittybilt – Platinum
Compton, CA
www.smittybilt.com
Manufacturer of quality truck and SUV accessories, including grille guards, Sure Steps, nerf bars, front and rear bumpers, taillight guards, accessories for Jeeps, cargo-management and replacement seating.

Sniper EFI – Silver
Bowling Green, KY
www.holley.com/products/fuel_systems/fuel_injection/sniper_efi
The Sniper line of products are bringing high-quality products into everyone’s price range. Sniper is a one-stop shop for a complete fuel-system overhaul, including fabricated intake manifolds, high-performance plumbing parts, fuel pumps and regulators, and a self-tuning TBI-style fuel-injection system that starts at $999! With Sniper, you can count on high-quality performance without the high-quality price. A Holley brand.

Snowsport – Platinum
Jamestown, ND
www.accesscover.com
Manufacturer of the ACCESS Original Roll-Up Cover and six other soft tonneaus, including the LITERIDER and Limited-Edition increased-capacity covers, and VANISH and LORADO low-profile covers. Ask us how you can make more money on cover sales with our smart truck accessories for all covers, including the EZ-Retriever II, TRAILSEAL sealing gasket, LED lights and more. Tested. Trusted. Guaranteed.

SOLAR – Silver
Lenexa, KS
www.cloreautomotive.com
SOLAR is a complete line of chargers, battery testers, and power inverters. A Clore Automotive Brand.

South Bend Clutch – Bronze
Mishawaka, IN
www.southbendclutch.com
South Bend offers new and rebuilt clutches ranging from OEM factory specifications to varying degrees of performance and heavy duty for all automotive, truck and industrial applications.

Sparta Evolution – Platinum
Redmond, WA
www.spartaevo.com
Sparta Evolution is a high-performance racing component R&D facility. We know a car is not just meant for transport. It’s a way of life, speed and inspiration, pushing the limits, and discovering there’s still more out there. Like our namesake, the Spartan warriors, we relish challenge.

Spectre – Platinum
Ontario, CA
www.spectreperformance.com
Spectre produces high-performance racing and replacement HPR air filters as well as custom cold-air intake systems for musclecars, street rods, modern muscle, trucks and SUVs. We also fabricate SpeedWings, SpeedSpoilers and other aluminum components and parts.

Spicer – Bronze
Toledo, OH
www.dana.com
Dana is a world-leading supplier of driveline, sealing and thermal-management technologies that improve the efficiency and performance of passenger, commercial, and off-highway vehicles with both conventional and alternative-energy powertrains. Powered by recognized brands such as Dana, Spicer, Victor Reinz, TruCool and SVL, Dana delivers a range of genuine OE and aftermarket solutions.

Spidy Gear – Platinum
Pauls Valley, OK
www.covercraft.com
Our patented design uses Mother Nature’s web shape to secure even and uneven loads quickly and with style. A Covercraft brand.

SpillVak – Platinum
Las Vegas, NV
www.spillvak.com
Suck up spills in record time with ultra absorbent Spillvak. Ultra absorbent designed especially for engine oil, antifreeze, power steering fluid, transmission fluid and other hydraulic fluids. Absorbs up to nine times its weight in fluids, quickly, cleanly and effectively!

Sprintex – Platinum
Malaga, Western Australia, Australia
www.SprintexUSA.com
Sprintex Ltd. is the designer and manufacturer of the Sprintex range of twin screw supercharger and supercharger systems. The highly efficient Sprintex range is available for OEM and aftermarket applications at competitive prices and offers an exceptionally wide, high isentropic efficiency range.

Spyder Auto – Silver
City of Industry, CA
www.spyderauto.com
Manufacturer of aftermarket performance LED headlights, taillights and fog lights.

STACK – Platinum
Sycamore, IL
www.stackltd.com
Manufacturer of aftermarket performance LED headlights, taillights and fog lights.

Stainless Works – Silver
Chagrin Falls, OH
www.stainlessworks.net
Manufacturer of CNC mandrel-bent exhaust systems, mufflers, headers, laser-cut flanges, clamps, bends, tips and custom bending and short-run private-label products available.

Stampede Products – Platinum
Buford, GA
www.stampedeproducts.com
Manufacturer of side window deflectors, hood shields, fender flares, bedrail caps, and mud flaps for trucks and SUVs. Available in a variety of camouflage patterns and specialty finishes.

Steeda Autosports – Bronze
Pompano Beach, FL
www.steeda.com
Founded in 1988, Steeda Autosports is the leader in Ford performance products specializing in the engineering and manufacturing of parts for the Ford Mustang, Fusion, Focus, Fiesta and Ford trucks. We offer the largest complete line of Ford-based parts and accessories and is considered the largest privately owned Ford-performance-based operation in the world.

Steele Rubber Products – Bronze
Denver, NC
www.steelerubber.com
Manufacturer and retailer of quality restoration rubber parts and weatherstripping for most American-made cars, trucks and street rods, including GM, Chrysler, Ford, Packard and independents.

Steer Smarts – Platinum
Plymouth, MI
www.steersmarts.com
Manufacturer of steering linkage and suspension components for OEM and aftermarket.

STO N SHO – Platinum
Prunedale, CA
www.bigmikesperformanceparts.com
Big Mike’s Performance Parts invented and manufactures the STO N SHO detachable front license plate. The STO N SHO was created for those customers who want to maintain the look and character of their high-performance vehicle without doing permanent damage. This allows them to comply with laws of those states requiring a front license plate to be displayed at all times.

StopTech – Platinum
Carson, CA
www.stoptech.com
StopTech is the high performance and racing brand from Centric Parts—a leading innovator of world-class brake components and systems for production-based race cars and high-performance vehicles on the street and track.

Street Scene – Silver
Costa Mesa, CA
www.streetsceneeq.com
Manufacturer of quality car, truck and SUV accessories, including Cal-Vu sport mirrors, speed grilles, roll pans, bumper covers, holey rollies, hidden trailer hitches, wiper cowls and front valances.

Superchips – Platinum
Sanford, UT
www.superchips.com
Manufacturer of high-performance and off-road handheld vehicle programmers for most late-model cars, trucks and SUVs, including Ford, GM, Chrysler/Dodge, Nissan/Infiniti and Jeep.

Superlift – Platinum
West Monroe, LA
www.superlift.com
Manufacturer of suspension lift systems, corrective steering components, shocks and related products for light trucks and SUVs.

Supersprings – Platinum
Carpinteria, CA
www.supersprings.com
Manufacturer of suspension enhancers for pickups, vans and SUVs.

Suspension MAXX Inc. – SILVER
Bay City, MI
www.suspensionmaxx.com
Manufacturer of the patent-pending Maxxcam2 leveling and lowering kit designed for late-model trucks and SUVs with torsion bars.

Supreme Suspensions – Platinum
La Mirada, CA
www.supremesuspensions.com
Supreme Suspensions has been a proud provider of lifting and leveling your truck, Jeep and SUV since 1991.

Taylor Billet Specialties – Platinum
Grandview, MO
www.taylorvertex.com
Manufacturer of battery cable, high-quality 100% silicone race and street ignition wire, Vertex Magneto Ignition systems, Helix TBS and other CNC billet items. Manufacturing has begun on TOP Glass polycarbonate windows, Percy’s High Performance gaskets and the Vibe-Lock locking fastener. Other products include battery boxes, heat protection, distributors and other ignition components.

Taylor Cable – Platinum
Grandview, MO
www.taylorvertex.com
Manufacturer of battery cable, high-quality 100% silicone race and street ignition wire, Vertex Magneto Ignition systems, Helix TBS and other CNC billet items. Manufacturing has begun on TOP Glass polycarbonate windows, Percy’s High Performance gaskets and the Vibe-Lock locking fastener. Other products include battery boxes, heat protection, distributors and other ignition components.

TCI Automotive – Platinum
Memphis, TN
www.compcams.com
When TCI first opened its doors in 1968, it was a modest operation dedicated to delivering high-performance transmission-related parts to a small group of devout drag-racing enthusiasts. From those humble beginnings in Memphis, Tennessee, TCI has grown to be one of the largest and most technologically advanced manufacturers of high-performance aftermarket drivetrain products in the world. Currently located in two large facilities in Ashland, Mississippi, some 45 miles from parent company the COMP Performance Group, TCI continues to set trends and expand its line of quality transmission torque converter and accessory parts.

TEN Factory – Platinum
Chicago, IL
www.tenfactory.com
Manufacturer and distributor of high-performance alloy axles and axle kits.

TeraFlex – Gold
Murray, UT
www.teraflex.biz
Manufacturer of suspension systems, body protection, low-range gearing and high-performance axles for Jeep vehicles.

TI Automotive – Platinum
Auburn Hills, MI
www.tifluidsystems.com
TI Fluid Systems is a global Tier-1 supplier to all major OEM car manufacturers and is the maker of Walbro brand stock replacement and high-performance fuel pumps and fuel-delivery modules for the automotive aftermarket.

Titan Fuel Tanks – Bronze
Idaho Falls, ID
www.titanfueltanks.com
Titan Fuel Tanks is America’s leading manufacturer of high-capacity aftermarket fuel tanks made of military-grade polymer. Invest a little extra now, and you can worry less, pay less and enjoy your tank for longer. That’s what makes Titan Fuel Tanks the right choice.

TrailFX – Platinum
Exeter, PA
www.trailfx.com
TrailFX has the truck equipment and accessories to outfit your vehicle for any occasion. Quality, function and innovation are key contributors that drive the development of all products under the TrailFX brand.

Tonno Pro – Platinum
Jasper, IN
www.tonnopro.com
Born of necessity to satisfy consumer demand for an affordable, yet high-quality tonneau cover, U.S.-based Tonno Pro designs and engineers innovative truck bed covers. Their unmatched quality, versatility and ease of installation, has made Tonno Pro a leading tonneau cover brand.

TOP Glass – Platinum
Grandview, MO
www.taylor-topglass.com
All plastics are not created equal, and Taylor employs patent-pending methods and processes for TOP Glass products that are absolutely state-of-the-art.

Top Street Performance – Platinum
Santa Fe Springs, CA
www.topstreetperformance.com
Top Street Performance has a long history in the automobile parts and accessories industry. Our experience and alliance with an extensive global network of automobile parts manufacturer enable us to provide products of utmost quality at bargain pricing. It is this commitment to quality and pricing that pushes us continuously to expand our network of quality manufacturer and product portfolio.

TorqStorm – Bronze
Wyoming, MI
www.torqstorm.com
Manufacturer of the TorqStorm Billet Superchargers.

Tough Country - Platinum
El Campo, TX
www.toughcountry.com
Manufacturer of heavy-duty truck accessories using traditional steel and a revolutionary carbon composite process.

Trans-Dapt Performance – Platinum
Whittier, CA
www.tdperformance.com
Since 1959, Trans-Dapt has been a major producer of carburetor and EFI spacers, oil filtration components, engine mounts (engine swap and universal), oil pans, wheel adapters and spacers, as well as chrome and aluminum customizing products. Trans-Dapt produces Hamburger’s Performance Products, Swirl-Torque and Torque-Curve Carb Spacers, Slam-Guard Pans, PerfectMatch Powder-Coated Engine Accessories.

TransGo – Platinum
South El Monte, CA
www.transgo.com
Manufacturer of automatic transmission valve body modification kits, also known as Performance Shift Kits for Ford, GM and Chrysler automatic transmissions.

T-Rex – Platinum
Corona, CA
www.trexbillet.com
U.S. manufacturer of T-Rex billet grilles and grille assemblies with billet. New designs are CNC-cut solid billet grilles and wire-mesh grilles.

Trim Illusion Inc. - Bronze
Bowie, MD
www.trimillusion.com
Trim Illusion Inc. has more than 20 years of automotive experience and exclusive premium manufacturing facilities to provide the aftermarket industry with the best products with a competitive value and customer satisfaction. We provide high-quality ABS plastic chrome and/or black auto accessories, including billet grilles, mesh grilles, mirror and door handle covers.

Truck Covers USA – Platinum
San Diego, CA
www.truckcoversusa.com
Truck Covers USA strives to revolutionize the aftermarket industry by blazing a new trail in product design, development and production using tomorrow’s technology and innovation.

TruFuel – Bronze
Shreveport, LA
www.trufuel50.com
TruFuel is precision-engineered premixed fuel with synthetic lubricants and advanced stabilizers that are specially made for your two-cycle and four-cycle outdoor power equipment.

TruXedo – Platinum
Yankton, SD
www.truxedo.com
Manufacturer of the Lo Pro QT, Edge, TruXport, TruXedo Deuce, TonneauMate, TonneauTraX, Original TruXedo, custom products and truck accessories, TruXedo has led the industry with new, innovative tonneau cover concepts that emphasize style, quality, durability and functionality.

Tuffy Security – Platinum
Cortez, CO
www.tuffyproducts.com
Manufacturer of steel and aluminum security and storage lock boxes and tubing products for automobiles.

Turbonetics Inc. – Silver
Moorpark, CA
www.turboneticsinc.com
Manufacturer of performance turbocharger kits, turbochargers, intercoolers and related controls and components, plus engineering and overhaul services.

Turbosmart USA – Platinum
Rancho Cucamonga, CA
www.turbosmartusa.com
Manufacturer of quality performance products, including boost controllers, wastegates, blow-off valves and fuel-pressure regulators.

Turbo XS – Silver
Gaithersburg, MD
www.turboxs.com
Manufacturer of automotive performance parts and accessories for OEM turbocharged vehicles, including blow-off valves, boost controllers, intercoolers and exhausts.

UnderCover – Platinum
Rogersville, MO
www.undercoverinfo.com
Manufacturers of the UnderCover Classic, UnderCover SE, UnderCover SE Smooth, UnderCover Flex, Swingcase, and UnderCover LUX, an OEM paint matched ABS composite tonneau. UnderCover is dedicated to quality covers and service.

Undercover LUX – Platinum
Rogersville, MO
www.undercoverinfo.com
Manufacturers of the UnderCover Classic, UnderCover SE, UnderCover SE Smooth, UnderCover Flex, Swingcase, and UnderCover LUX, an OEM paint-matched ABS composite tonneau. UnderCover is dedicated to quality covers and service.

Unique Truck Accessories – Bronze
Sturgis City, MI
www.uniquetruckaccessories.com
Manufacturer of diamond aluminum truck toolboxes, dog boxes, bed accessories, running boards and custom-designed aluminum boxes.

Up Down Air – Platinum
Henderson, NV
www.updownair.com
Manufacturer of a system to air up or down all your tires—all at the same time.

US Speedo – Silver
Flint, MI
www.usspeedo.com
Manufacturer of gauges meeting OEM standards for the aftermarket industry.

USA Standard Gear – Platinum
Everett, WA
www.usastandardgear.com
USA Standard Gear offers gears, axles, bearing kits, lockers, dropouts and spools.

UWS – Platinum
Eau Claire, WI
www.uwsta.com
Manufacturer of quality aluminum-fabricated products for the outdoor recreation and truck accessory industries, including toolboxes, dog boxes, ladder racks and other specialty products, such as nerf bars and truck bedrails.

VANGUARD Off Road – Platinum
Woodside, NY
www.auto-beauty.com
Auto-Beauty strives to meet the needs of the truck and SUV markets throughout North America by distributing, retailing and installing high-value products and services in a timely fashion and at a fair price.

Vibrant Performance – Bronze
Mississauga, ON, Canada
www.vibrantpower.com
Vibrant Performance is an industry leader in the design and production of exhaust and induction fabrication components. In addition, Vibrant has supplied a variety of products and services on a private-label basis to some of the world’s leading OEM and aftermarket companies.

Vogtland North America – Silver
Temecula, CA
www.vogtland-na.com
Manufacturer of high-performance lowering springs and coil-overs, suspension kits, sport shocks for domestic and import applications, and conventional racing springs for Circle Track and road-race applications.

Voodoo 13 – Platinum
Gilbert, AZ
www.voodoo13usa.com
We are a MIL-SPEC parts manufacturer, made in the U.S.A., suspension for street, drift and road racing.

V-Thunder – Platinum
Memphis, TN
www.compcams.com
Performance valve train parts for your Harley-Davidson. A COMP Cams brand.

Warn – Platinum
Clackamas, OR
www.warn.com
Warn Industries designs, manufacturers and markets reliable, high-performance winches, locking hubs and wheel-end disconnect systems, and a full line of off-road equipment and accessories.

Weathertech – Bronze
Bolingbrook, IL
www.weathertech.com
WeatherTech FloorLiners, all-weather floor mats, all-vehicle floor mats, cargo liners, all-vehicle cargo mats, mudflaps, side window and sunroof deflectors, Techcare Chemicals, Techfloor Tiles, Techliner Bed Liners, clearcover license plate covers, clearframes, plateframes, techframes, billet frames, bumpsteps, CargoTech Cargo Containment Systems, UnderLiners, WeatherTech Racing apparel and StarBelt Collection.

Weiand – Silver
Bowling Green, KY
www.holley.com/brands/weiand
Manufacturer of performance and replacement engine products for racing, street, off-road, show-car and marine applications. A Holley brand.

Weld Racing Wheels – Platinum
Kansas City, MO
www.weldracing.com
Manufacturer of high-performance race wheels for competition and street performance and forged aluminum truck wheels.

Westin – Silver
Irwindale, CA
www.westinautomotive.com
Established in 1977, Westin Automotive Products Inc. is a manufacturer of Westin brand Step-Up products, grille guards, body trim accessories, bumpers, commercial grade tool-boxes, winches, winch trays and towing products. Westin products are proudly designed, tested and engineered in the U.S.A.

Whiteline – Platinum
Rancho Cucamonga, CA
www.whiteline.com.au
Suspension components manufacturer utilizing synthetic elastomer bushing technology in its product line to deliver significant gains in vehicle balance, steering precision, grip levels and driving performance. Whiteline products provide innovative solutions to suspension and handling problems with anti-lift/caster kits, roll-center adjustment and camber kits, adjustable sway bars and control arms.

XClutch USA – Platinum
Wingfield, South Australia
www.xclutchusa.com
XClutch is a division of Australian Clutch Services and includes one of the largest ranges of performance clutch kits. An extensive range of kits suit thousands of applications and with a range of organic, ceramic and carbon friction materials as well as a variety of different pressure-plate configurations, the XClutch range of kits suit everything from lightly modified street cars to the highest-performance race cars.

XForce – Platinum
Rancho Cucamonga, CA
www.xforce.com.au
We are the manufacturer of performance exhaust systems and products for a wide range of performance vehicles. We develop and engineer our exhaust systems to suit the needs of different types of customers.

Yukon Gear – Platinum
Everett, WA
www.ringpinion.com
Yukon Gear & Axle provides high-quality and wide selections of differential parts at the best possible prices. Yukon products are manufactured using state-of-the-art equipment and manufacturing techniques by many of the world’s foremost leaders on OEM manufacturing. Off-road, on the street or at the track—feel the Yukon advantage!

ZEX – Platinum
Memphis, TN
www.compcams.com
As a member of the COMP Performance Group, ZEX is able to combine R&D efforts for constant new product developments. Our innovative designs and custom-fit nitrous systems allow for easy installation and optimized performance. Patented technological developments such as our Active Fuel Control to adjust fuel enrichment with changes in the bottle pressure, now enable safer, more efficient nitrous injection for increased horsepower gains without sacrificing engine safety.

Zone Offroad Products – Bronze
Coldwater, MI
www.zoneoffroad.com
Manufacturer of light-truck and Jeep suspension lift and off-road products, including tires, wheels and winches.

ZROADZ – Platinum
Corona, CA
www.zroadz.com
Within the ZROADZ line of Dynamic LED Mounting Solutions you’ll find creative, intuitive, time saving design elements at every turn. ZROADZ products install quickly and correctly the first time, with the least amount of drilling possible, or often, no drilling at all.

ZyCoat – Platinum
Lenexa, KS
www.zycoat.com
The first-ever durable and effective solution that outperforms tapes, wraps, shields and ceramic-based paints.

SEMA News—January 2020

Directory of Data Innovators

A solid foundational ACES and PIES compliant data set with images that is suitable to support most selling efforts in brick and mortar and on the web.

The Silver level builds upon the Bronze level data set with the addition of weights, dimensions, more complete descriptions, bullet points and additional images.

The Gold level further improves the Silver data set with the addition of descriptive product attributes and digital assets, including installation instructions and warranty information.

The pinnacle of data, the Platinum level, builds upon the previous three levels with the addition of even more of the all-important digital assets, descriptions, videos, kit and interchange information and more, designed to meet even the most rigorous receiver requirements.

The SEMA Data Co-op has become “data central” for hundreds of specialty parts brands, representing millions of part numbers, and tens of millions of vehicle applications. This directory is designed to guide data users to brands that have successfully undertaken the challenge to manage their product data, and to continue to expand reference as more brands are added to the SDC repository.

Accel – Silver
Cleveland, OH
www.accel-ignition.com
Manufacturer and designer of a variety of racing, performance and appearance products for the automotive, motorcycle and RV markets sold under ACCEL, Hays, Lakewood, Mallory and Mr. Gasket brands.

Access Cover – Platinum
Jamestown, ND
www.accesscover.com
Manufacturer of the ACCESS Original Roll-Up Cover and six other soft tonneaus, including the LITERIDER and Limited Edition increased-capacity covers, and VANISH and LORADO low-profile covers. Ask us how you can make more money on cover sales with our smart truck accessories for all covers, including the EZ-Retriever II, TRAILSEAL sealing gasket, LED lights and more. Tested. Trusted. Guaranteed.

ACE Racing Clutches – Platinum
Sullivan, MO
www.aceracingclutches.com
In 1997, Ace Manufacturing introduced its racing division. Since its inception, Ace Racing has continued to be the leader in race clutch technology with more than 15 years experience in high-performance racing clutches.

ACI LED Lights – Platinum
Jamestown, ND
www.agricover.com/ledlights
Agri-Cover Inc. offers ultra-bright, long-lasting LED lights at a great price. Nine different models with a variety of styles and output levels, so you can choose a light that’s ideal for almost any auto, farm, recreation or construction use.

Action Clutch – Platinum
Los Angeles, CA
www.actionclutch.com
We are a manufacturer of performance parts. We specialize in building clutches and flywheels for the automotive industry.

Addictive Desert Designs – Platinum
Mesa, AZ
www.addictivedesertdesigns.com
Addictive Desert Designs was born from an addiction to push the limits of design and a passion for customizing vehicles and a love for the desert. This has driven us to pursue our goals of engineering the world’s toughest and visually appealing products for trucks, SUVs and Jeeps.

Adenna – Platinum
Ontario, CA
www.adenna.com
Protect your hands. Adenna supplies more than 20 different styles of nitrile and latex disposable gloves to protect your hands against acetone, paint thinner, gasoline, oil and chemicals. Our products are available through distributors worldwide, and we service from three warehouses across the country.

Advanced Clutch – Platinum
Lancaster, CA
www.advancedclutch.com
Manufacturer of high-performance clutches and flywheels, including the Xtreme clutch and XACT flywheels for street-performance and racing applications in the compact, European, domestic and truck markets.

Advanced Fuel Dynamics – Bronze
Troy, TX
www.advancedfueldynamics.com
We design and manufacture fuel control solutions for all engines to allow use of multiple fuels and to give performance and environment benefits to all types of engines.

Advantage Truck Accessories – Bronze
Elkhart, IN
www.advantagetruckaccessories.com
Manufacturers of the Torzatop, Hard Hat and Sure-Fit Tonneaus, Advantage Truck Accessories is dedicated to the best quality in soft, folding and snap tonneau covers.

Aegis Tonneau Covers – Platinum
Hasbrouck, NJ
www.aegis-tonneau.com
Aegis Tonneau Covers are constructed with high-quality, double-sided vinyl and secured by an extruded aluminum framework. Manufactured by enthusiasts for enthusiasts, we ensure the highest quality at the best prices. All Aegis Tonneau Covers are backed with a limited 
lifetime warranty.

AEM Induction – Platinum
Riverside, CA
www.aemintakes.com
Manufacturer of high-performance air-intake systems featuring Dryflow hybrid air filters for sport compacts, musclecars, trucks and SUVs.

AERO Exhaust – Platinum
South Jordan, UT
www.aeroexhaust.com
Manufacturer of stainless-steel, high-performance race and street exhaust systems.

Aeromotive Fuel System – Platinum
Elgin, IL
www.aeromotiveinc.com
Manufacturer and designer of EFI and carbureted fuel pumps, filters, regulators, accessories and complete fuel-delivery systems for racing, street and marine applications.

Agency Power – Platinum
Gilbert, AZ
www.agency-power.com
Agency Power Industries LLC was developed out of the need to provide quality, functional and fashionable racing products.

AIRAID – Platinum
Phoenix, AZ
www.airaid.com
Manufacturer of premium cold-air intake systems, premium air filters and PowerAid throttle-body spacers.

Air Lift – Platinum
Lansing, MI
www.airliftcompany.com
Manufacturer of suspension and control systems which enhance vehicle load support, ride and handling in niche markets.

Air Lift Performance - Platinum
Lansing, MI
www.airliftcompany.com
Air Lift Performance has a history of delivering high-quality suspension products and amazing customer service. The company has been at it since 1949 and has some impressive NASCAR roots.

All Sales – Platinum
El Dorado Hills, CA
www.allsalesmfg.com
Manufacturer of billet accessories, fuel doors, third-brake light covers, mirrors, license frames, tailpipe tips, interior accessories, door handles, Stubbie antennas and the G-Wing spoiler.

Alloy USA – Platinum
Suwanee, GA
www.alloyusa.com
Alloy USA is a manufacturer of performance drivetrain products, high-strength axle shafts and kits, performance ring-and-pinion sets as well as trick problem-solving products. We specialize in Jeeps, Chevy musclecars, Mustangs, and GM, Ford and Dodge trucks.

Alpha Owls – Platinum
City of Industry, CA
www.alphaowls.com
Alpha Owls LED technology helps create lighting that’s powerful and iconic, not only in the dark of night but also in broad daylight. The stylish design is aesthetically pleasing, and it also increases visibility to others, whether you’re coming or going.

Alpine Electronics - Silver
Torrance, CA
www.alpine-usa.com
Alpine Electronics is an automotive electronics manufacturer that provides consumers and leading automakers with audio, video, navigation and driver-assistance products.

American Car Craft – Platinum
Hudson, FL
www.americancarcraft.com
Manufacturer of stainless-steel automotive accessories. All parts are vehicle specific and handmade in the United States.

AMP Research – Platinum
Buford, GA
www.amp-research.com
AMP Research designs, engineers and manufactures innovative, high-quality automotive accessories. The company’s motto, “Innovation In Motion,” captures the groundbreaking mix of breakthrough products the company has brought to the market. Current products include: PowerStep, PowerStep XL, BedStep, BedStep2 and BedXtender HD.

Anderson Composites Bronze
City of Industry, CA
www.andersoncomposites.com
Anderson Composites specializes in carbon fiber and fiberglass components for late-model domestic makes and models.

AnzoUSA – Platinum
Chino, CA
www.anzousa.com
Manufacturing superior performance lighting products for cars, trucks, SUVs and off-road vehicles. AnzoUSA offers DOT-SAE-FMVSS108-compliant LED taillights, headlights (CCFL halo/projector), LED parking lights, LED third-brake lights, off-road and auxiliary LED lighting, LED tailgate bars, trailer and tow lighting products, LED replacement bulbs and Xenon replacement bulbs.

ARIES Off Road – Platinum
Torrance, CA
www.ariesautomotive.com
ARIES Automotive has been providing unparalleled aftermarket products with reliable service for 18 years. We’ve grown year after year by producing the latest designs of automotive accessories in tubular steel, rubber and ABS plastic. We specialize in grille guards, bull bars and side bars, and our full line of Jeep accessories continues to expand with modular and tubular bumpers, tubular doors and more.

ARK Performance – Silver
Ontario, CA
www.arkperformance.com/default.asp
ARK Performance Inc. was founded in 1995 and is now one of the largest manufacturing facilities in Korea for aftermarket performance products. ARK is a global company that thrives with both a strong history and foundation in metallurgy, exhaust technology, suspension engineering and automotive design.

Armordillo USA – Silver
City of Industry, CA
www.armordillousa.com
Manufacturer of light-truck accessories, including bull bars, step bars, grilles, fender flares and trailer hitches.

Auburn Gear – Platinum
Auburn, IN
www.auburngear.com
Manufacturer of traction-enhancing differentials, including performance limited-slip, ECTED selectable limited-slip to full-locking differentials, spools and
mini spools.

Auer Automotive – Platinum
Jacksonville, FL
www.auerautomotive.com
Auer Automotive is an award-winning manufacturer, importer and distributor of high-quality automotive accessories, including OEM replacement LED and halogen fog lights, LED DRL (daytime running lights) and LED off-road lights as well as custom grilles, running boards and other accessories.

Auto Custom Carpets Inc. – Platinum
Anniston, AL
www.accmats.com
Manufacturer of original-style molded carpets, floor mats, trunk mats and sound deadeners for domestic and import vehicles. Vacuum-molded vinyl mats for commercial automobiles, vans and pickups.

Auto Metal Direct – Bronze
Buford, GA
www.autometaldirect.com
Restoration body panels and trim made from our exclusive tools for classic GM musclecars and trucks, and classic Dodge and Plymouth musclecars.

Auto Meter – Platinum
Sycamore, IL
www.autometer.com
Manufacturer of performance and specialty vehicle instrumentation, data-acquisition systems, ruggedized video recording systems, tire-pressure monitoring systems, integrated displays and much more.

Auto Ventshade (AVS) – Platinum
Buford, GA
www.lundinternational.com
With roots going back to 1935, AVS is the innovator of the vent shade product—a device originally mounted above car windows to keep the rain out and let the fresh air in. Today, AVS manufactures a multitude of high-quality automotive accessories, with vent visors/side-window deflectors and hood protections serving as primary product lines.

Backrack Inc. – Bronze
Oakville, ON, Canada
www.backrack.ca
Manufacturer of truck racks and hardware kits for mounting toolboxes and warning lights, securing cargo and carrying ladders without harming the cab.

Baer Brake Systems – Platinum
Phoenix, AZ
www.baer.com
Manufacturer of Baer Claw Brake Systems and related components. This includes made-in-the-U.S.A. forged-alloy street and race calipers, EradiSpeed two-piece and plus-size rotors, as well as direct-replacement Baer Sport Rotors and pad upgrades for cars, light trucks and SUVs.

Baer Sport – Platinum
Phoenix, AZ
www.baer.com
Direct-replacement performance rotors and pad upgrades for cars, light trucks and SUVs.

Baja Designs – Silver
San Marcos, CA
www.bajadesigns.com
Manufacturer of LED and HID lights and lightbars for trucks, motorcycles, off-road vehicles, military vehicles and off-road competition vehicles.

BAK Industries – Platinum
San Fernando, CA
www.bakindustries.com
Manufacturer of hard folding truck bed tonneau covers, retractable covers, bedliners, bedrail protection and running boards.

B&W Hitches – Platinum
Humboldt, KS
www.turnoverball.com
Manufacturer of a line of quality trailer hitches made in the U.S.A. Among its products is the Turnoverball gooseneck hitch, Companion and Patriot 16K fifth-wheel hitches, and the Tow and Stow receiver hitch. In addition, B&W builds a line of heavy-duty receiver hitches, ball mounts, specialty balls and cab protectors. New this year is the Defender locking gooseneck coupler.

B&M – Platinum
Santa Rosa, CA
www.bmracing.com
Manufacturer of racing and performance automatic-transmission products, plus converters and shifters for automatic and manual transmissions.

Banks Power – Bronze
Azusa, CA
www.bankspower.com
Since 1958, Banks Power has been a leading manufacturer of high-performance systems to increase the power, braking and fuel economy for gas and diesel trucks, Jeeps and RVs. Banks is also an official GM Duramax engine distributor and provides services for engine/vehicle integration as well as providing marine turnkey engines for both the private sector and military applications.

BBK Performance Parts – Silver
Temecula, CA
www.bbkperformance.com
Manufacturer of performance induction, exhaust and suspension products, including throttle bodies, cold-air induction systems, headers, cat-back and under-car exhaust systems, chassis and suspension upgrades, including lowering springs, camber plate kits and chassis bracing for today’s cars and trucks with much emphasis on Mustang/Camaro/Corvette/Charger/Challenger/300.

BD Diesel – Platinum
Sumas, BC, Canada
www.dieselperformance.com
Manufacturer of diesel performance products, including exhaust manifolds, intercoolers, exhaust brakes, transmissions, torque converters, injectors, fuel pumps, turbochargers and electronics.

BDS Suspension – Bronze
Coldwater, MI
www.bds-suspension.com
BDS Suspension was started in 1996 by a business group who felt it was past time to create a suspension company that truly had the best interest of the off road consumer as its’ foundation. With over 45 combined years experience with other major suspension companies, we set out to create a suspension company that would be the best. When you want the most for your money, BDS is the only way to go.

BedRug – Platinum
Old Hickory, TN
www.bedrug.com
BedRug is well known throughout the aftermarket, a name synonymous with high quality and innovation. Located in Old Hickory, Tennessee, BedRug got its start as a manufacturer of TPO foam composites. TPO foams offer a broad range of performance attributes ranging from softness and flexibility to thermal stability. It is a closed-cell construction, which will not absorb moisture, and is similar to the foam used in life jackets. It can be fabricated into a variety of parts that are suitable for exterior applications. Most importantly, it can be laminated to other substrates—and in BedRug’s case, those additional materials include 100% polypropylene plastic non-woven carpet and the TPO composite that creates BedTred.

Behr Hella Service – Bronze
Peachtree City, GA
www.behrhellaservice.com
Behr Hella Service covers the global independent aftermarket for vehicle air conditioning and engine cooling.

Bestop – Platinum
Broomfield, CO
www.bestop.com
Bestop has been a premier manufacturer of Jeep, truck and SUV accessories for more than 56 years. Accessories include soft tops, soft tonneau covers, bumpers, powered running boards, steps, fender flares, consoles, mirrors, racks, tire carriers, cargo-management products and much more.

Big Country Truck Accessories – Platinum
Brea, CA
www.bigcountryauto.com
Manufacturer of truck accessories, including grille guards, sidebars, bedrails, top racks and exhaust tips in black, chromed or stainless steel.

Billy Boat Performance Exhaust – Platinum
Phoenix, AZ
www.bbexhaust.com
Manufacturer of high-performance stainless-steel exhaust systems and headers for sports cars, trucks and SUVs.

Bilstein – Platinum
Poway, CA
www.bilsteinus.com
Manufacturer of monotube gas pressure shock absorbers and struts for street to Formula One vehicles. A company of ThyssenKrupp Technologies.

Black Horse Off Road – Gold
Long Island, NY
www.blackhorseoffroad.com
Black Horse Off Road has been serving the automotive aftermarket industry with reliable service and innovative products for more than 15 years. We have grown over the years from a small local automotive accessories wholesaler to a nationally respected brand.

BluePrint Engines – Platinum
Kearney, NE
www.blueprintengines.com
BluePrint means fun, reliable horsepower that you can drive every day. That’s why you’ll find our engines in all kinds of vehicles—from 4x4s to air boats to kit 
cars to frame-off restorations. You’ll find a lot of choices for crate engines. Take a look at BluePrint. We’re large enough to build engines by the thousands, but small enough to build one just for you.

BMR Suspension – Platinum
Seffner, FL
www.bmrsuspension.com
Manufacturer of performance aftermarket suspensions and chassis systems for GM, Ford and MOPAR vehicles.

Body Armor – Platinum
Corona, CA
www.bodyarmor4x4.com
Manufacturer of off-road accessories specializing in front and rear bumpers, swing-arm tire/gas can carriers, trail doors, rock-crawler side bars, rock steps, roof racks, sport racks. Vehicle applications include the Jeep Wrangler, Toyota Tacoma, Tundra, FJ Cruiser and Ford Super Duty.

Bolt Lock Corp. – Platinum
Milwaukee, WI
www.boltlock.com
STRATTEC designs and manufactures electronic and mechanical automotive locks and keys, steering column housings, latches, power-sliding-door and lift gate systems, and other access-control products. STRATTEC’s BOLT family of locks eliminate the need to carry extra keys by working with your vehicle ignition key. STRATTEC’s history in the automotive business spans more than 100 years.

BOOSTane – Platinum
Bonita Springs, FL
www.boostane.com
Developer, manufacturer and distributor of high-performance engine solutions and octane booster. The accumulation of nearly a decade of development and testing.

Booster PAC – Silver
Lenexa, KS
www.cloreautomotive.com
In the shop, in the fleet garage or on the construction site, Booster PAC jump starters earn their reputation of dependable excellence jump after jump. A Clore Automotive brand.

Borgeson – Platinum
Travelers Rest, SC
www.borgeson.com
Manufacturer of innovative steering components for the musclecar, street-rod and light-truck markets.

Borla – Silver
Oxnard, CA
www.borla.com
Pioneer and leading manufacturer of aircraft-grade T-304 austenitic stainless-steel performance exhaust products for domestic and import cars, trucks, SUVs, XR-1 racing, universal and marine applications; also manufacturer of induction parts and accessories for the racing and performance industry ranging from inlet manifolds to all-out-racing injection systems.

Brisk – Platinum
Humble, TX
www.BriskUSA.com
Brisk has a 79-year tradition of spark-plug production and is a world leader in performance and racing spark plugs. Brisk patented multi-spark plug (proven by multiple wins at Daytona) is a spark plug that produces three sparks for every secondary ignition pulse. Brisk offers spark plug lines, including Multi-Spark, Silver, Iridium, Yttrium and Plasma.

Bully Dog – Platinum
American Falls, ID
www.bullydog.com
Every Bully Dog product from GT tuners, intakes, big-rig manifolds and rapid-flow cold-air intakes are developed to be flexible, allowing users to customize their vehicles to whatever end they desire. Whatever users needs may be, Bully Dog provides them with the high-quality solutions they need and the back-in-your-seat experience they crave. Bully Dog Technologies: Making Every Ride a Bully.

Bully Truck – Silver
City of Industry, CA
www.pilotautomotive.com/bully
Bully, a division of Pilot Automotive, offers high-quality truck accessories.

Bushwacker – Platinum
Buford, GA
www.bushwacker.com
Bushwacker is a U.S. manufacturer of aftermarket and OE automotive accessories. The company specializes in quality products utilizing ISO/TS standards with on-site design and tooling resources. Products include fender flares, bedrails, tailgate caps and body cladding. We’re backed by more than 50 years of innovation and industry-leading customer service.

CalTrend – Platinum
Santa Ana, CA
www.caltrend.com
Manufacturer of quality vehicle accessories, including Cal Bra car, truck, SUV and van bras, Prestige seat covers, custom bug and grille screens, and custom and universal vehicle covers.

Canton Racing Products – Bronze
North Branford, CT
www.cantonracingproducts.com
Manufacturer of oil pans and oiling systems products related to racing and high-performance applications since 1981.

Cargo Area Liner – Platinum
Pauls Valley, OK
www.covercraft.com
A Covercraft brand, Custom Cargo Area Liner protects the entire floor area and seat back. A hook-and-loop strip allows split seats to operate.

CargoGlide – Silver
St. George, UT
www.cargoglide.com
CargoGlide manufactures and distributes eight models of sliding cargo trays for the bed of pickups, vans and SUVs. CargoGlide is known for providing innovative, rugged solutions to cargo-management needs and look good doing it. One hundred percent extension and 70% extension capacities from 600 lbs. to 2,000 lbs. Get a CargoGlide, get your gear!

CARR – Platinum
Temecula, CA
www.carr.com
American manufacturer of exterior accessories for trucks, vans, trailers, SUVs and Jeeps. Established in 1945.

Carroll Shelby Wheel Co. Inc. – Bronze
Henderson, NV
www.carrollshelbywheels.com
Part of the Drake Automotive Group, the Carroll Shelby Wheel Co. has an enormous selection of high-quality and awesome wheels.

Cataclean – Silver
Bowling Green, KY
www.holley.com/products/cataclean
Cataclean is a patented and EPA-approved fuel- and exhaust-system cleaner that reduces carbon buildup and also cleans your vehicle’s oxygen sensors, fuel injectors and cylinder heads. A Holley brand.

Centerforce – Platinum
Prescott, AZ
www.centerforce.com
Centerforce offers a multi-leveled product line, allowing customers to choose a performance clutch that matches their needs. Manufacturer of the original Centerforce centrifugal weights, Dual Friction and the new DYAD DS Multi-Disc clutch system. Centerforce offers six different clutch systems, flywheels and accessories available for cars and trucks from both domestic and import manufacturers.

Champion Spark Plug – Silver
Southfield, MI
www.championsparkplugs.com
For more than 100 years, the iconic Champion brand has been a world leader in the manufacturing of spark plugs for every kind of combustion engine. From innovation aviation technology to a tradition of motorsports dominance, the Champion brand has been a part of product development in every type of engine.

CHARGE IT! – Silver
Lenexa, KS
www.cloreautomotive.com
With CHARGE IT!, everything in your garage can be kept charged up and ready for use. Big or small, summer or winter, no matter what type of lead acid battery it utilizes. A Clore Automotive brand.

CIPA USA – Platinum
Port Huron, MI
www.cipausa.com
Manufacturer of quality mirrors and accessories for the OEMs and aftermarket.

Clazzio – Bronze
Torrance, CA
www.clazzio-11i.com
Manufacturer of interior accessories, including Clazzio seat covers.

Clevite - Bronze
Ann Arbor, MI
www.us.mahle.com
Clevite is an American brand with one of the oldest pedigrees and supplies pistons, assemblies, cylinder liners, bearings and valves for American commercial vehicles as well as construction and agricultural equipment applications.

Clinched Flares – Platinum
Burbank, CA
www.clinchedflares.com
Designer, manufacturer and distributor of universal fender flares, ducktails and widebody kits made out of high-quality 3.5mm ABS plastic.

Clore Automotive – Silver
Lenexa, KS
www.cloreautomotive.com
Founded in 2001, but with a more than 50-year heritage, Clore Automotive is a leader in the design, development and manufacturing of automotive service equipment for professionals and consumers. Our brands include some of the most widely recognized names in the automotive equipment aftermarket, including Booster PAC, Jump-N-Carry, SOLAR, Christie, VIPER and T-TECH.

Coast to Coast – Gold
Tampa, FL
www.coast2coastinternational.com
Manufacturer and distributor of automotive wheels and restyling accessories, including CCI grille overlays, impostor wheel skins, factory replacement alloy and steel wheels, ProEFX custom accessories and more.

Colgan Custom – Platinum
Pauls Valley, OK
www.covercraft.com
Covercraft acquired Colgan Custom in 2009, committed to continuing the tradition of design and manufacturing excellence Colgan Bras are known for—setting standards by which others are measured. Still made in the U.S.A. using premium Haartz vinyl. New applications and patterns are added weekly.

Cometic Gasket – Platinum
Concord, OH
www.cometic.com
Cometic Gasket Inc. is a leading worldwide manufacturer of shelf-stock, custom and short-run gaskets for the automotive and powersports performance aftermarket, original equipment and remanufactured industries. Cometic products are proudly made in the U.S.A. with materials manufactured on American soil.

COMP Cams – Platinum
Memphis, TN
www.compcams.com
Manufacturer of valves/drivetrains, EFIs, cylinder heads, nitrous, clutches and more. Including companies such as COMP Cams, FAST, RHS and ZEX.

Covercraft – Platinum
Pauls Valley, OK
www.covercraft.com
Manufacturer of custom and ready-fit vehicle covers and bras, dash covers, powersports covers, seat covers, floor mats, window sun shields, tailgate nets, trunk organizers, tire covers and canine travel products. Also, contract sewing.

CoverKing – Platinum
Anaheim, CA
www.coverking.com
Manufacturer of custom and universal seat covers, car covers, dashcovers, RV covers, ATV covers, custom floormats, sunshields, molded dashcovers and rear deck covers.

Coyote Wheel Accessories – Bronze
Garden Grove, CA
www.coyoteaccessories.com
A wholly owned brand of Revolution Supply Co. and a high-quality wheel and tire accessories company for more than 13 years.

Crane Cams – Bronze
Daytona Beach, FL
www.cranecams.com
Manufacturer and designer of camshafts, valvetrain components, electronic ignitions and electronic engine controls for cars, trucks, aircraft, motorcycles and marine.

Crown Automotive Jeep Replacement – Platinum
Marshfield, MA
www.crownautomotive.net
Distributor of replacement parts for Jeep vehicles.

CSF-Racing & High Performance – Silver
Rialto, CA
www.csfrace.com
CSF Inc. strives to build and engineer the most advanced, efficient and reliable cooling systems in the world. CSF manufacturers a wide variety of sophisticated cooling systems with more than 117 different applications ranging from high-performance all-aluminum direct-fit replacement radiators, to complete custom applications for race cars, powersports, off-road, marine and industrial uses.

CTEK Battery Chargers – Platinum
Twinsburg, OH
www.smartercharger.com
CTEK Power manufactures a complete range of new-generation high-quality, reliable battery chargers and accessories for private and professional use that are effective, user friendly and, above all, safe to use. A leader in Switch Mode Technology, CTEK’s cutting-edge innovations have made it a global leader in the industry selling more than 4 million chargers in more than 60 countries worldwide.

Curt Manufacturing – Platinum
Eau Claire, WI
www.curtmfg.com
CURT is the first name in towing products for automobile and truck hitches, as well as RV, gooseneck and commercial towing systems.

Custom Hood Protector – Platinum
Pauls Valley, OK
www.covercraft.com
A Covercraft brand, Masks provide protection from all weather conditions. Durable leather grain vinyl is micro-perforated...drying itself as you drive! Sleek design is custom tailored to your vehicle. Allows the hood to open without removing the cover and installs in less than five minutes.

DC Sports – Silver
City of Industry, CA
www.dcsports.com
DC Sports offers products for most popular sport-compact vehicles. Our headers and intakes are available as CARB-approved 50-states-legal or race-only off-road-use versions. All parts are engineered, dyno tested for performance (where applicable), and come with an industry-standard one-year warranty. DC Sports has always been first and foremost about performance and value, but there is also no other product that has the DC Sports look, feel and quality.

DeatschWerks – Platinum
Oklahoma City, OK
www.deatschwerks.com
Manufacturer and supplier of the most comprehensive selection of application-specific, high-performance fuel injectors and fuel pumps for sport-compact, modern muscle and European vehicles.

Dedenbear – Platinum
Sycamore, IL
www.dedenbear.com
Manufacturer of drag-racing parts for more than 25 years.

Dee Zee – Platinum
Des Moines, IA
www.deezee.com
Manufacturer of automotive accessories, including running boards, tube steps, toolboxes, transfer tanks, tailgate protectors, mudflaps, bed caps, grille guards, sport bars, cab organizers and more.

Demon Carburetion – Silver
Bowling Green, KY
www.holley.com/brands/demon
Demon Fuel Systems set a new standard for performance and looks when it launched its famous Demon carburetors more than a decade ago. It offers classic modular carburetor performance plus modern looks. Killer features and a wide array of styles to choose from mean there is no reason to look anywhere else for performance carburetors.

Deviant Race Parts – Silver
Hayden, ID
www.deviantraceparts.com
Provides the diesel performance industry with innovative products, excellent customer service and reasonable prices. We design, manufacture and R&D in-house on our own vehicles—so rest assured, Diesel Race Parts will get you there AND back home.

DiabloSport – Platinum
Delray Beach, FL
www.diablosport.com
Manufacturer and developer of high-performance automotive electronic tuning products.

Diamond Eye Performance – Platinum
Athena, OR
www.diamondeyeperformance.com
Manufacturer of mandrel-bent high-performance diesel and gas exhaust kits, parts and exhaust components with custom mandrel-bending capabilities.

Dick Cepek – Bronze
Stow, OH
www.mickeythompsontires.com
Manufacturer of street, strip, truck and off-road tires, cast aluminum wheels and forged drag-racing wheels.

Dinan Engineering – Platinum
Morgan Hill, CA
www.dinancars.com
Premier high-performance tuner for BMW vehicles. Specializing in electronic tuning, air intakes, suspension, exhaust systems and braking—offering a full factory-backed four-year/50,000-mile warranty through any BMW dealership.

Diode Dynamics – Platinum
St. Louis, MO
www.diodedynamics.com
Diode Dynamics is a manufacturer and retailer of aftermarket lighting and interior accessories, such as LED bulbs, LED accents, LED lighting kits and laser-engraved interior accents.

DIRECTED – Silver
Vista, CA
www.directed.com
Manufacturer of vehicle, audio and mobile electronics.

Disc Brakes Australia – Platinum
Moorpark, CA
www.dbausa.com
Manufacturer of performance brake rotors for street performance, 4000 series for motorsports applications and premium street performance, and 5000 series for street and track performance.

Doug’s Headers – Platinum
San Dimas, CA
www.dougsheaders.com
Doug’s Headers, a respected name in the header industry since the ’60s, began in 1958 as a small muffler shop in East Los Angeles, California. Every Doug’s header comes with all the necessary mounting hardware, collector reducers or connector pipes, premium gaskets and detailed installation instruction sheets.

Drake Off Road – Silver
Henderson, NV
www.drakeoffroad.com
Drake Off Road products represent the ultimate in durability, ruggedness and show. Drake Off Road currently provides parts for ’96–’15 Jeep Wrangler TJs and JKs, Toyota FJ Cruisers and ’66–’77 Ford Broncos.

Driven Racing Oil LLC – Bronze
Huntersville, NC
www.drivenracingoil.com
Driven Racing Oil, born from Joe Gibbs Racing, is formulated specifically for all-out race and high-performance engines.

DualLiner – Platinum
West Bend, WI
www.dualliner.com
DualLiner is the manufacturer of a five-piece component bedliner system made for fullsize American pickups. Custom-fit, hard-plastic sides interlock with a heavy-duty 3/8-in. thick ZeroSkid rubber floor. The DualLiner System provides complete dent and cargo protection. Easy 20-minute install with no prep and requires no maintenance—100% American made and backed by a real lifetime warranty.

Duck Covers – Platinum
Benicia, CA
www.duckcovers.com
Duck Covers Defender Series semi-custom car covers are available for indoor use, in/outdoor use and outdoor use and feature unique rally racing or silhouette stripes.

Du-Ha – Platinum
Fergus Falls, MN
www.du-ha.com
Manufacturer of the DU-HA underseat and behind-the-seat storage units for extended cab, crew cab and regular cab pickups. Fits fullsize Chevrolet, GMC, Ford, Dodge, Nissan, Honda and Toyota trucks. The DU-HA also acts as a legal gun case in most states.

DV8 Off Road – Platinum
Riverside, CA
www.dv8offroad.com
We at DV8 Off-Road understand Jeeps. The importance of creating a product that stands the test of time on and off the trail. We build durable, long-lasting parts that complement the natural lines of a Jeep.

Eagle Specialty Products – Platinum
Southaven, MS
www.eaglerod.com
Manufacturer of high-performance connecting rods, crankshafts and rotating assemblies.

Earl’s Performance – Silver
Bowling Green, KY
www.holley.com/brands/earls
Manufacturer of high-performance plumbing, Temp-A-Cure transmission and engine oil coolers, oil and fuel filters, Hyper-Firm brake lines and Pressure Master engine seals. A Holley brand.

EBC Brakes – Platinum
Sylmar, CA
www.ebcbrakes.com
Manufacturer of automotive, motorcycle, light-truck, SUV and minivan disc brake pads and brake rotors.

Edelbrock – Platinum
Torrance, CA
www.edelbrock.com
Manufacturer of performance carburetors, intake manifolds, valve covers, air filters, camshaft, aluminum cylinder heads, fuel-injection systems, suspension components, water pumps, shocks and supercharger systems.

Edge Products – Platinum
Ogden, UT
www.edgeproducts.com
Edge Products has become the premier name for aftermarket performance electronics. Initially, the company was built on the production of performance electronics for diesel-powered trucks. Over the years, however, Edge has expanded its offerings to include innovative game-changing products for diesel and gas car, truck and Jeep markets.

EGR – Silver
Ontario, CA
www.egrgroup.com
EGR is a world leader in the design, development and manufacturing of distinctive automotive car, truck, CUV and SUV styling accessories that include fender flares, hood shields, window visors and integrated side steps in many different designs and finishes. EGR products are made tough. Be different!

Energy Suspension – Silver
San Clemente, CA
www.energysuspension.com
Manufacturer of performance polyurethane suspension and driveline components for import and domestic cars, trucks and SUVs. Includes bushings for sway bars, control arms, leaf springs, body mounts, bump stops, plus motor and transmission mounts and more.

Equus Products Inc. – Platinum
Irvine, CA
www.iequus.com
Founded in 1967, Equus began as a manufacturer of private-label instrumentation for a number of OEM and aftermarket brands.

E3 Spark Plugs – Silver
Ponte Vedra Beach, FL
www.e3sparkplugs.com
Manufacturer of E3 sparkplugs for the automotive and hardware market segments.

EXCEL from Richmond – Platinum
Chicago, IL
www.richmondgear.com
Richmond Gear EXCel ring-and-pinion sets offer exceptional value with higher quality. Available in a wide variety of gear ratios, the Richmond Gear EXCel ring-and-pinion sets will give you maximum confidence in your differential.

Exedy – Platinum
Belleville, MI
www.exedyusa.com
Manufacturer of powertrain products, clutch cover assembly, clutch disc and torque converters, bearings and flywheels, plus supplier of sport clutches to factory racing teams.

Extang – Platinum
Ann Arbor, MI
www.extang.com
Manufacturer of EnCore, Revolution, Solid Fold, Express, Trifecta, FullTilt, Classic Platinum, BlackMax, Tuff Tonno, ToolBox Tonneau, Freedom Tonneau Covers and Accessories, Extang was first to introduce many styles and features in the industry. Since 1982, Extang leads with innovation, quality and customer support.

Fabtech – Platinum
Chino, CA
www.fabtechmotorsports.com
Manufacturer and designer of performance suspension systems for 2WD and 4WD light trucks and SUVs, specializing in long-travel suspension, spindles, lifts and pre-runner accessories.

Fairchild Industries – Platinum
Lake Zurich, IL
www.fairchildind.com
Fairchild Industries provides top-quality products in extruded rubber, molded rubber, molded plastic, extruded plastic, as well as elastomer solutions, for customers worldwide.

FAST – Platinum
Memphis, TN
www.compcams.com
FAST became a member of the COMP Performance Group, gaining a larger source of technological resources than ever before. This enabled the fuel-injection innovator to conduct more extensive R&D efforts with a larger team of engineers, which ultimately led to even more discoveries in computer-controlled horsepower.

Fastway Trailer Products – Silver
Provo, UT
www.fastwaytrailer.com
Fastway Trailer Products produces the most innovative trailer accessories on the market. Products such as breakaway cables, tongue jacks and feet, wheel chocs, aluminum adjustable ball mounts with integrated locking systems and anti-rattle technology, as well as various locks, including the most secure and most universal coupler lock available.

Fel-Pro – Silver
Southfield, MI
aftermarket.federalmogul.com/en-US/Brands/Fel-Pro/Pages/home.aspx
Manufacturer of Carter fuel pumps, fuel-injection and fuel-system components, Sealed Power engine bearings, pistons, Fel-Pro gaskets, Speed-Pro performance parts and Wagner lighting products.

FIA – Platinum
Winnipeg, MB, Canada
www.gofia.com
Manufacturer of automotive aftermarket soft goods accessories specializing in custom-fit seat covers, winter fronts, bug screens, car masks, fender protectors, tire covers and cushions.

Fidanza Performance – Platinum
Perry, OH
www.fidanza.com
Fidanza Performance is a manufacturer of lightweight aluminum flywheels, steel flywheels, performance clutches, and adjustable cam gears. We also provide manufacturing services for other automotive-related products. Information about these additional machining services is available through our sales department.

Firestone Ride-Rite – Silver
Indianapolis, IN
www.riderite.com
Firestone manufactures and provides air springs for all vehicles.

Flaming River – Silver
Berea, OH
www.flamingriver.com
Manufacturer of steering components and other accessories, including tilt columns, universal joints, steering rack-and-pinions, rack-and-pinion cradle kits, steering boxes, alternators, coils/shocks, steering wheels, truck slip shafts and battery disconnect switches.

Flex-a-Lite – Platinum
Fife, WA
www.flex-a-lite.com
Manufacturer of performance cooling products, including electric and belt-driven fans, radiators and radiator fan combos, fan clutches, transmission and engine oil coolers and accessories for performance cooling. Direct-fit and universal applications available. Manufacturer of custom radiators and coolers.

FlexShade UVR SunShield – Platinum
Pauls Valley, OK
www.covercraft.com
A Covercraft brand, high-performance radiant-barrier material uses laminate construction with insulating foam and a clear mylar film on the inside. The side that faces the outside uses a metalized polyester laminate finish to reflect up to 97% of the sun’s damaging UV rays.

Flexx Boot – Platinum
Woodside, NY
www.a2ktools.com
The Flexx Boot System is world renowned, and finding new profit opportunities and/or ways to save time and money is ever more important. The Flexx Boot System offers mechanics and enthusiasts a way to make CV boot installation quick, cheap and profitable.

Flo~Pro – Silver
Red Deer, AB, Canada
www.flopro.com
On the cutting edge of exhaust manufacturing. Everything from performance mufflers for your car, SUV or truck, to 4- to 5-in. direct-fit diesel exhaust kits for your diesel engine. No matter what you drive, FLO~PRO has a product that will outlast, outperform, and the installation is effortless. Available in aluminized or 409 stainless steel; options are endless.

Flowmaster – Platinum
Santa Rosa, CA
www.flowmastermufflers.com
A Northern California-based manufacturer of high-performance automotive exhaust components, including bolt-on exhaust systems, chambered and laminar flow mufflers, headers, polished stainless tips and catalytic converters. All Flowmaster mufflers and exhaust systems are available in stainless steel, which carry a lifetime limited warranty and are proudly made in the U.S.A.

Flowmaster Catalytic Converters – Platinum
Santa Rosa, CA
www.flowmastermufflers.com/catalytic_converters
Flowmaster’s line of premium-quality catalytic converters covers a wide range of vehicle applications in both direct-fit and universal styles. Flowmaster catalytic converters are engineered to meet or exceed required emissions standards and are designed for long-lasting durability and performance.

FlowTech – Silver
Bowling Green, KY
www.holley.com/brands/flowtech
Manufacturer of performance exhaust components, including FlowTech headers, mufflers and cat-back exhaust systems. A Holley brand.

Fluidampr – Platinum
Springville, NY
www.fluidampr.com
Leading manufacturer of viscous harmonic dampers for performance-racing and street, heavy-duty and OEM applications. Fluidampr dampers are SFI certified and advanced manufactured 100% in the U.S.A. by Horschel Brothers Precision an ISO 9001:2008 certified company.

Focus Auto Design Inc. – Platinum
Calgary, AB, CANADA
www.focusauto.com
Manufacturer of restyling and protective automotive products. The company’s main line of product is hood protectors.

Fox Factory Inc. - Gold
El Cajon, CA
www.ridefox.com
For more than three decades, FOX has been an industry leader in the design and development of high-performance shock absorbers and racing suspension products for snowmobiles, mountain bikes, motorcycles, ATVs, UTVs, off-road cars, trucks and SUVs.

Frostbite – Silver
Bowling Green, KY
www.holley.com/products/cooling/radiators_and_accessories
High-horsepower street cars and trucks can be a real challenge to keep cool, and any good cooling system starts with choosing the right radiator. Frostbite aluminum radiators cool more effectively and weigh less than ordinary OEM-style brass units. A Holley brand.

FST Performance - Platinum
Osteen, FL
www.fstperformance.com
Manufacturer of extreme-performance, fuel-filtration products for racing, marine, off-road, diesel and high-performance street machines.

Fuelab – Platinum
Litchfield, IL
www.fuelab.com
Manufacturer of Fuelab fuel systems and Promark intercooler cores. Exclusive worldwide distributor for Adel Wiggins tube connectors, clamps and dry-break couplers.

Fullriver Battery USA – Platinum
Camarillo, CA
www.fullriverbattery.com
Full Throttle Series High-Performance AGM batteries are built to the highest standards on the market and can easily tackle high speeds, off-road abuse, onboard accessories, bouncing hydraulics and earth-shattering sound systems. Full Throttle batteries give you the confidence to know your battery can handle everything you put your vehicle through…providing extreme power—on demand.

Garvin Industries – Silver
El Cajon, CA
www.wildernessracks.com
Manufacturer of roof racks, roof rack accessories, bumpers, tire carriers, rock rails for Jeep Wranglers and other popular SUVs.

Gate King – Platinum
Huntington Beach, CA
www.thegateking.com
Designed to replace your truck's stock tailgate cables, Gate King allows you to adjust your tailgate height in a multitude of positions using our patented Tailgate Adjuster technology. Designed in California, and made right here in the U.S.A., Gate King provides strength and durability in a variety of positions to suit your cargo needs.

GForce Performance Products – Platinum
Akron, OH
www.crossmembers.com
We specialize in the design and manufacture of automotive components and accessories. Since the introduction of our first Patented Transmission Crossmember, our focus has been directed towards manufacturing quality products that accommodate the needs of automotive enthusiast. Our G Force Performance designs are innovative and have built their own reputation as the finest products available—making us the clear leader in automotive transmission crossmembers, flywheels and accessories.

G-FORCE Racing Gear – Bronze
Roswell, GA
www.gforce.com
Manufacturer and distributor of helmets, suits, shoes, gloves, crew gear and towing accessories.

GGBAILEY – Silver
Calhoun, GA
www.ggbailey.com
GGBAILEY designs their own carpet based on the highest-quality specifications. Custom-fit patterns for each vehicle are done to our highest engineering standards and fit the exact contours of your vehicle.

Gibson Performance Exhaust – Platinum
Corona, CA
www.gibsonperformance.com
Manufacturer of precision-built exhaust systems, mufflers and headers for trucks, SUVs, vans, American musclecars, motor homes, sandrails, side-by-sides and marine vehicles.

Go Fast Bits – Platinum
Peakhurst, NSW Australia
www.gofastbits.com.au
Manufacturer of aftermarket high-performance vehicle components, including a range of innovative turbo blow-off and bypass valves, boost controllers, wastegates, lightweight engine pulley kits and short-throw gear shifters.

Go Industries – Platinum
Richardson, TX
www.goindustries.com
Established in 1978, Go Industries manufactures aftermarket accessories for trucks, vans and SUVs, including grille guards, commercial-grade rack systems, airflow tailgates, mudflaps and other related accessories. Products are manufactured in state-of-the-art facilities, utilizing computer-controlled equipment, robotic welding machines, plasma and laser cutters. Products are made in the U.S.A.

Go Rhino – Platinum
Brea, CA
www.gorhino.com
Manufacturer of truck accessories, including grille guards, sidebars, bedrails, top racks and exhaust tips in black, chromed or stainless steel.

Granatelli Motorsports – Platinum
Oxnard, CA
www.granatellimotorsports.com
The Granatelli name has been associated with speed and performance for more than 70 years. Manufacturer of smog-legal mass airflow sensors, MPG and performance ignition wires and ’95–’13 Dodge Chargers, Challengers and 300C, ’79–’13 Mustang and ’82–’13 Camaro parts.

Green Filter USA – Platinum
Mt. Braddock, PA
www.greenfilterusa.com
Manufacturer of high-performance air filters for cars, trucks, SUVs, motorcycles, ATVs, marine, shifter karts and heavy trucks. Green Filters provide maximum air flow for more power and torque. Washable and reusable with a lifetime warranty.

G-Sport Emissions Systems – Silver
Whitby, ON
www.gsportbygesi.com
G-Sport Emissions Systems, a division of GESi, works with numerous high-performance exhaust manufacturers of European, import and domestic aftermarket downpipes and exhaust solutions that meet or exceed today’s emissions regulations without compromising performance.

GT Performance – Silver
Burbank, CA
www.gtperformanceproducts.com
Manufacturer of steering components, including steering wheels, columns and accessories.

G2 Axle and Gear – Gold
Compton, CA
www.g2axle.com
G2 Performance was started as a branch of Genuine Gear to provide premium products designed to withstand the needs of today’s high-performance vehicles. With advancements in performance and the trend towards larger tires and heavier vehicles, stock drivetrain components lack what it takes to be reliable.

Hamburger’s Performance – Platinum
Whittier, CA
www.hamburgersperformance.com
Hamburger’s Oil Filtration. Choosing the right oil system components is critical to engine reliability and will extend the life of your powerplant.

H&R Springs – Platinum
Bellingham, WA
www.hrsprings.com
Manufacturer of suspension systems, including OE sport springs, sport and racing springs, cup kits, coil-overs, Trak wheel spacers, sway bars and Triple C camber bolts.

Hawk Performance – Bronze
Solon, OH
www.hawkperformance.com
Manufacturer of brake, clutch, transmission friction materials for high-performance and severe-duty applications.

Hays – Silver
Cleveland, OH
www.haysclutches.com
Manufacturer of performance and racing clutches, including pressure plates, discs, flywheels, clutch kits, accessories and custom-built specialty clutches for drag-racing and tractor-pulling applications.

Heatshield Products – Platinum
Valley Center, CA
www.heatshieldproducts.com
Manufacturer of exhaust wraps, heat shields, turbo insulation, thermal insulation, manifold heat shields, welding blankets, welding jackets and other heat-protection materials. Serving the performance/racing industry since 1985. Custom manufacturing and private labeling available. Family owned and made in the U.S.A.

Heavy Metal Off-Road – Bronze
Livermore, CA
www.heavymetaloff-road.com
Heavy Metal Off-Road specializes in the Toyota Tacoma, Toyota 4Runner and Nissan Frontier. We have our own line of premium products featuring bed bars and rock sliders, backed by our lifetime warranty.

Hedman Hedders – Platinum
Whittier, CA
www.hedman.com
The Hedman Performance Group consists of Hedman Hedders, Trans-Dapt Performance, Hedman Husler Hedders and Hamburger’s Performance. Founded in 1954, this privately owned company produces both street-legal and race-use exhaust headers and components, carburetor/EFI spacers and adapters, oil filtration parts, and engine mounts, as well as chrome, aluminum and powdercoated customizing products.

Heidts Automotive Group – Silver
Wauconda, IL
www.heidts.com
Manufacturer of independent front and rear suspension for street rods, musclecars and trucks.

Hella – Bronze
Peachtree City, GA
www.hellausa.com
Manufacturer of auxiliary driving and fog lamps; headlamps, taillamps, and interior lamps; standard, halogen, Xenon premium and HID bulbs; work lamps; relays; horns; switches; and electrical accessories.

Hella Pagid – Bronze
Peachtree City, GA
www.hella-pagid.com
Hella Pagid Brake Systems sells brake components and brake accessories on the international automotive spare parts market.

Hellwig – Platinum
Visalia, CA
www.hellwigproducts.com
Hellwig Products Co. Inc. proudly manufactures load and sway control products. Hellwig is a family-owned company founded in 1946 and with four generations of leadership. Hellwig prides itself on making suspension solutions—helper springs, air suspension and sway bars—that make driving easier and more enjoyable.

High Lifter Products Inc. – Platinum
Shreveport, LA
www.highlifter.com
High Lifter Products Inc. has been developing and marketing unique, aftermarket accessories for utility, four-wheel drive ATVs, UTVs and RUVs since 1996.

Hi-Lift Jack - Platinum
Bloomfield, IN
www.hi-lift.com
Manufacturer of the original Hi-Lift jack, plus related off-road recovery and pickup products. Brands include Hi-Lift, Handle-All and Slide-N-Lock.

HiPer Wheels – Platinum
Kansas City, MO
www.hiper-technology.com
We develop and manufacture wheels for all-terrain vehicles (ATVs) and small motorcycles using carbon-fiber composite resins by employing proprietary molding techniques.

Holley – Silver
Bowling Green, KY
www.holley.com
Holley has been a leader in fuel systems for more than 100 years. Holley carburetors powered every NASCAR Sprint Cup team and nearly every NHRA Pro–Stock champion for four decades. Now Holley EFI products power these cars and are dominating the performance world. Holley products for GM’s popular LS engine are dominating the LS scene as well. Holley’s products also include performance fuel pumps, intake manifolds and engine dress-up products for street performance, race and marine applications.

Hollywood Racks – Platinum
Los Angeles, CA
www.hollywoodracks.com
Manufacturer of bicycle racks and racks for trailer hitches, pickups and spare tires.

Hooker – Platinum
Bowling Green, KY
www.holley.com/brands/hooker
Hooker still holds tight to the claim of the winningest header in drag-racing history. Hooker still leads the way in design and technology with products such as engine swap headers for putting a late-model LS engine into early iron. And, Hooker still leads the way in coating processes with the recent introduction of “Darksides” black ceramic. A Holley brand.

Hornblasters – Platinum
Zehpyr Hills, Florida
www.hornblasters.com
Our train horn kits are simply ridiculous! We sell the same horns used on real trains and trust us, they are the loudest train horns money can buy.

Hotchkis Performance – Platinum
Santa Fe Springs, CA
www.hotchkis.net
Manufacturer of car, truck and SUV suspension handling kits, including fabricated trailing arms and caster/camber plates, coil springs, anti-sway bars and strut tower braces.

HP Tuners – Bronze
Buffalo Grove, IL
www.hptuners.com
Manufacturer of fuel-injection tuning and scanning software/hardware for Dodge, Ford and GM vehicles.

HUBB Filters – Platinum
Corte Madera, CA
www.hubbfilters.com
HUBB is a revolutionary, reusable performance oil filter for passenger cars and trucks. HUBB provides superior engine protection while reducing preventative maintenance costs and helping the environment.

Hurst – Platinum
Santa Rosa, CA
www.hurst-shifters.com
Manufacturer of racing and performance automatic-transmission products, plus converters and shifters for automatic and manual transmissions.

HushMat – Platinum
Olathe, KS
www.hushmat.com
Exclusive manufacturer and distributor of HushMat acoustic damping, thermal insulation, sound-deadening materials, sound-absorption materials, tape materials and seam-sealing materials.

Husky Liners – Platinum
Winfield, KS
www.huskyliners.com
Founded in 1988 and based in Winfield, Kansas, Husky Liners proudly makes automotive aftermarket products designed to protect your ride inside and out. At the core of our wide product line are the Husky Liners brand of custom-fit floor liners, including front seats, rear seats and cargo areas. We also manufacture heavy-duty floor mats, custom molded mudguards and a wide assortment of quality products designed to help extend the life of your vehicle. All products are designed and manufactured in the U.S.A. and most come with a hassle-free, lifetime guarantee.

Husky Towing – Platinum
Elkhart, IN
www.huskytow.com
Husky Towing Products offer innovative designs, high-quality, custom installation and safe, easy operation. Husky is your source for a complete line of hitches, electrical products and towing accessories.

Husler Hedders – Platinum
Whittier, CA
www.hedmanhusler.com
Husler offers quality design! Hedman Husler Street & Strip drag racing headers are designed so well, they fit right in.

Hypertech – Platinum
Bartlett, TN
www.hypertech.com
A leading manufacturer of performance tuning products for domestic and import vehicles. MAX ENERGY, E-CON and SPORT power programmers, power chips and modules.

ICON Vehicle Dynamics – Platinum
Riverside, CA
www.iconvehicledynamics.com
ICON Vehicle Dynamics is a performance-engineered suspension manufacturer specializing in aftermarket components for trucks, SUVs and off-road vehicles. The company’s business is customer focused and engineering driven. World-class manufacturing processes and techniques provide our customers a robust, quality product with superior value.

Inglese – Bronze
Memphis, TN
www.compcams.com
A member of the COMP Performance Group, Inglese Induction Systems got its start in the ’70s when we began working with the Weber carburetion on the Cobra roadsters built by Shelby-American. Our work with Cobras soon paved the way for us to provide parts and tuning for some of the fastest and most exotic Ford-powered cars on the planet, including Ford GT-40s and Shelby Daytona coupes.

Inland Empire Drive Line – Platinum
Ontario, CA
www.iedls.com
Short-run manufacturer, modification and repair of driveshaft assemblies. Products include steel, aluminum and carbon-fiber composite shafts, and transmission and third-member yokes.

Innovative Motorsports - Platinum
Sycamore, IL
www.innovatemotorsports.com
Manufacturer of digital air-/fuel-ratio meters, data loggers, gauges, wideband controllers, OBO-II interfaces, engine performance sensors and tuning software.

Insane Audio - Platinum
Malibu, CA
www.insanejeepaudio.com
Insane Audio is an American manufacturing company who builds premium in-dash multimedia and navigation solutions for the off-road aftermarket.

Intro-Tech – Platinum
Chino, CA
www.intro-techautomotive.com
Manufacturer of custom floormats and importer of custom-fit and semi-custom car covers, manufacturer of custom-fit roll-up Auto Shades and the Ultimate Reflector custom folding auto shades in more than 2,500 patterns, many of which are licensed by GM. Manufacturer of the racing-inspired and SEMA Global Media Award-winning Pitstop Furniture.

i3 Enterprise – Silver
City of Industry, CA
www.i3enterpriseinc.com
Manufacturer, wholesaler and distributor of light truck accessories, including bull bars, step bars, LED lights, fender flares and tonneau covers.

JBA Racing Headers – Platinum
San Dimas, CA
www.jbaheaders.com
JBA is one of the most trusted names in the aftermarket exhaust industry because of our commitment to manufacturing excellence. Our product designs are original and innovative and always deliver. Power, quality, fit, durability and smog legality are what we are known for.

Jet Performance – Platinum
Huntington Beach, CA
www.jetchip.com
Manufacturer of 50-state-legal performance chips, programmers, mass air sensors, carburetors and other performance tuning products.

JKS – Bronze
Coldwater, MI
www.jksmfg.com
Since 1989, according to the company, JKS Manufacturing has developed some of the world’s most widely used and respected products for Jeep vehicles. It all started when they pioneered the original Quick Disconnect brand of quick-release sway-bar disconnects. Since then their product range has expanded to include such favorites as the ACOS line of height-adjustable coil spring spacers, and perhaps our most advanced creation to date, the variable-rate SwitchBlade Sway Bar System.

JMS Chip & Performance – Platinum
Lucedale, MS
www.jmschip.com
JMS is a manufacturer of high-quality automotive electronic components. We develop and design reliable products that will improve the performance of your vehicle.

Jump-N-Carry – Silver
Lenexa, KS
www.cloreautomotive.com
The Jump-N-Carry line of portable power sources/jump starters serves the professional market by offering powerful, versatile units that can stand up to the rigors of everyday shop use. A Clore Automotive brand.

K&N – Platinum
Riverside, CA
www.knfilters.com
K&N Engineering is the world’s leading manufacturer of reusable performance air filters and air intake systems. K&N supplies more than 5,000 premium filtration products for cars, trucks, motorcycles, boats, engines, military vehicles and industrial equipment. K&N products are exported worldwide.

KC HiLites – Platinum
Williams, AZ
www.kchilites.com
Manufacturer of quality fog, driving and high-powered off-road lighting and related equipment, including the KC Daylighter and HIDs, distributed through the aftermarket and OEM.

King Engine Bearings – Platinum
Cedar Grove, NJ
www.kingbearings.com
By specializing in engine bearings, King has built an extensive product offering that includes a wide range of engine bearings for automobiles, light-duty and heavy-duty trucks, marine, aviation, standby power and many other types of internal combustion engines.

King Shocks – Bronze
Garden Grove, CA
www.kingshocks.com
King Shocks is a manufacturer and servicer of custom-made, owner-adjustable and rebuildable automotive shock absorbers and performance racing products for utility vehicles, OEM replacement and professional racing use.

Kleinn Automotive Air Horns – Platinum
Tucson, AZ
www.kleinn.com
Kleinn Automotive Accessories is a leading manufacturer of high-performance air horns, onboard air systems, pneumatic accessories and lift and leveling kits for trucks and SUVs. Kleinn is distributed through every major automotive parts distribution network nationwide.

K100 - Platinum
Youngstown, NY
www.k100fueltreatment.com
K100 Fuel Treatments are proprietary formulations of complex engineered organic compounds developed to eliminate water in fuels, remove gums and varnishes and stabilize fuel, add lubricity and corrosion protection and boost cetane/octane ratings. Its all-in-one chemistry is all you will need to keep your engines running right.

Koni – Silver
Hebron, KY
www.koni-na.com
Koni has been in business for 150 years, involved in automobile dampers since 1932 and has produced adjustable telescopic dampers since 1945. In addition, though known best for cars, Koni also builds shocks for trucks, buses, RVs and railway rolling stock as well. What this adds up to is well-earned design and manufacturing experience.

Koyorad – Silver
Irvine, CA
www.koyorad.com
Manufacturer of aftermarket radiators and high-performance racing radiators for both Japanese import and domestic applications.

Ksport – Platinum
Gilbert, AZ
www.ksportusa.com
Importer and wholesaler of coil-over suspensions, camber kits, control arms, brake systems and related products.

Lakewood – Silver
Cleveland, OH
www.lakewoodindustries.com
Manufacturer of safety and suspension products, including hydroformed bell housings, traction bars, drag shocks, universal joints, BFL gear lube, engine stands and related accessories.

Lange Originals – Platinum
Salt Lake City, UT
www.langeoriginals.com
Lange Originals has been serving the Jeep and automotive community for more than 20 years. Our most popular product, the Hoist-A-Top, has been a Jeep enthusiast favorite for years. Lange Originals specializes in quality products that remove Jeep hardtops and increase garage space.

Lazer Star Lights – Platinum
Paso Robles, CA
www.lazerstarlights.com
Lazer Star is the premier manufacturer of a broad line of lighting products, including LED light bars, HID and halogen driving lights and off-road racing lights. Perfect for your truck, side-by-side, motorcycle or general automotive use.

LeBra – Platinum
Pauls Valley, OK
www.covercraft.com
A Covercraft brand, LeBra Front End Covers provide an easy way to help protect your vehicles from the unexpected. LeBra offers stylish protection that makes vehicles look great!

LEED Brakes – Platinum
Buffalo, NY
www.leedbrakes.com
LEED Brakes carries a full line of drum to disc brake conversion kits, power brake booster kits, master cylinder kits and many hard-to-find brake accessories for your musclecar, classic truck and street rod.

Lloyd Mats – Platinum
Northridge, CA
www.lloydmats.com
Manufacturer of custom-fit mats for all makes and models. Six carpet qualities plus rubber and vinyl. More than 750 licensed emblems for Buick, Cadillac, Chevrolet, Chrysler, Corvette, Dodge, GMC, Hummer, Jeep, Oldsmobile, Plymouth, Porsche, SAAB and Shelby.

Lock’er Down – Platinum
San Antonio, TX
www.lockerdown.com
Driven by the need for secure storage in a vehicle, Lock’er Down was created. Although other products were available for some applications, none met our standards. We wanted to build a product that was both secure and sleek.

LOMAX Covers – Platinum
Jamestown, ND
www.agricover.com/lomax
The LOMAX Hard Tri-Fold Cover from Access Covers maximizes your truck with a low-profile design and maximum protection.

LRG Rims – Platinum
Compton, CA
www.lrgrims.com
Whether you’re looking for stock replacements or some of the most aggressive fitments on the market, LRG Rims is the answer. A perfect blend of attitude, form and function.

Ltd. Edition – Platinum
Pauls Valley, OK
www.covercraft.com
A Covercraft brand, Ltd. Edition is a new fabric style that goes with today’s vehicle interiors.

Lucas Oil Products – Bronze
Corona, CA
www.lucasoil.com
The world leader of synthetic and conventional high-performance lubricants, motor oils and problem-solving additives for automotive, powersports, marine, heavy-duty, industrial and agricultural applications.

Lunati – Platinum
Olive Branch, MS
www.lunatipower.com
Manufacturer of engine rotating kits, valvetrain components and internal engine parts.

Lund – Platinum
Buford, GA
www.lundinternational.com
Lund designs and manufactures the most stylish, high-performance and premium automotive accessories for trucks, SUVs, CUVs, vans and passenger cars. Available product categories include hood protection, running boards, tonneau covers, floor coverings, exterior accessories, storage boxes, cargo management and bed accessories.

Luverne Truck Equipment – Platinum
Brandon, SD
www.luvernetruck.com
Luverne offers a broad base of upscale aftermarket accessories for pickups, vans and SUVs. Its primary products are made from high-quality stainless steel, anodized aluminum and powercoated mild steel. Luverne’s many products include grille guards, nerf bars, side-entry steps, splash guards and bedrails for pickups, vans and SUVs. A CURT Manufacturing brand.

MagnaFlow Exhaust Products – Platinum
Rancho Santa Margarita, CA
www.magnaflow.com
Manufacturer of MagnaFlow/Car Sound, high-performance stainless cat-back systems, performance mufflers and state-of-the-art catalytic converters for cars, trucks, SUVs, diesels and imports.

MAHLE – Bronze
Ann Arbor, MI
www.us.mahle.com
Manufacturer of under-the-hood products for the global replacement engine products market, including MAHLE Original pistons, Clevite engine bearings, Victor Reinz gaskets and MAHLE Original piston rings.

MAHLE Motorsport – Silver
Fletcher, NC
www.mahlemotorsports.com
Manufacturer of performance pistons, pins and rings.

Mallory – Platinum
Cleveland, OH
www.mallory-ignition.com
Mallory Ignition is one of the premier brands of the ACCEL Performance Group. All brands ensure quality, reliability and value for all of your performance and custom needs.

MBM – Silver
Asheville, NC
www.mbmbrakeboosters.com
Manufacturer of power brake boosters for street rods and musclecars, proportioning and metering valves, rotors, master cylinders, spindles, brackets and backing plates, harmonic balancers, flex plates and flywheels.

MBRP Exhaust – Platinum
Huntsville, OH
www.mbrp.com
Manufacturer of exhaust systems for Arctic Cat, Polaris, Ski-Doo and Yamaha snowmobiles, catback T-304 stainless exhaust for Ford Focus and Dodge Dakota RT.

McGard – Platinum
Orchard Park, NY
www.mcgard.com
U.S. manufacturer of high-quality wheel locks, tailgate locks, spare tire locks and lifetime guaranteed chrome/black lug nuts and lug bolts.

Melling Engine Parts – Platinum
Jackson, MI
www.melling.com
Melling is a leading manufacturer of fluid pumps, including oil, water and fuel pumps for gas, diesel, transmission and hybrid applications as well as other powertrain components for the worldwide transportation industry.

Melling Select Performance – Platinum
Jackson, MI
www.mellingselectperformance.com
The Melling Select Performance line has billet-aluminum and cast-iron oil pumps, camshafts, timing components, and valvetrains. Our goal is to continually analyze the high-performance engine parts market to be able to provide you, our valued customer, with the parts you need.

Metro Moulded Parts – Platinum
Minneapolis, MN
www.metrommp.com
Manufacturer of automotive weatherstripping and rubber parts with exact replacement reproductions and the Supersoft line of weatherstrips with microcell technology.

MGP Caliper Covers – Platinum
Chula Vista, CA
www.calipercovers.com
Manufacturer and designer of caliper covers for cars, trucks and SUVs.

Mickey Thompson – Bronze
Stow, OH
www.mickeythompsontires.com
Manufacturer of street, strip, truck and off-road tires, cast aluminum wheels and forged drag-racing wheels.

Miller CAT – Platinum
San Jose, CA
www.millercat.com
Committed to building the highest-quality and most advanced emissions-control products by using innovative manufacturing processes. We proudly design and manufacture all our products in the United States, using the most-effective and reliable standards and practices.

Mishimoto Automotive – Gold
New Castle, DE
www.mishimoto.com
Established in 2003, Mishimoto has more than 10 years of experience in working toward its goal of providing superior cooling system upgrades for daily drivers, track cars, trucks and bikes.

MOMO Road Wheels – Platinum
Kansas City, MO
www.momo.com
MOMO Road Wheels offer a collection of styles to personalize your vehicle.

MOMO Tires – Platinum
Kansas City, MO
www.momo.com
Innovative tread designs and the use of advanced silica compounds allow MOMO Tires to offer improved fuel efficiency, low road noise, and enhanced grip and handling for a superior driving experience.

MOMO Tuning & Safety – Platinum
Kansas City, MO
www.momo.com
Manufacturer of quality handcrafted steering wheels and shifter knobs.

Monster Hooks – Bronze
San Jose, CA
www.monsterhooksinc.com
MHI manufactures extreme recovery hooks and vehicle accessories.

Motive Gear Performance Differential – Platinum
Chicago, IL
www.motivegear.com
Motive Gear offers the highest quality drivetrain components on the market today. More than just ring-and-pinion gears and differential bearing kits, Motive Gear offers a complete line of transmission parts and transfer case parts as well as replacement axle shafts.

Motul – Platinum
Pomona, CA
www.motul.com/us/en-us/products
A worldwide producer of synthetic motor oils and lubricants for demanding performance applications.

Mr. Gasket – Silver
Cleveland, OH
www.mr-gasket.com
The Mr. Gasket brand develops and distributes a variety of performance parts for your vehicle, including carburetor and fuel accessories, chrome-plated accessories, cooling system accessories, engine components, fuel additives, shifter accessories, specialty tools, suspension and driveline components.

MSD – Platinum
El Paso, TX
www.msdperformance.com
Founded in 1970, MSD is one of the most recognized industry names in ignition system products, EFI products and high-performance parts. The company designs, develops, tests and manufactures its entire line of ignition boxes, distributors, EFI systems, coils, spark plug wires, crank triggers and other performance parts from its headquarters in El Paso, Texas. MSD is part of the MSDP Group LLC family.

Napier Enterprises – Platinum
St. Catharines, ON, Canada
www.napieroutdoors.com
Sole-exclusive distributor with two decades of experience in manufacturing and distributing vehicle camping tents. Our Sportz and Backroadz lines are available in both truck and SUV tents.

Newark Auto Products – Platinum
East Orange, NJ
www.newark-auto.com
Manufacturer of replacement carpets for classic cars and trucks, custom protector mats with logo heel pads, and distributor of replacement rubber mats for classic pickups.

N-Fab – Platinum
Houston, TX
www.n-fab.com
Manufacturer of quality tubular accessories for most truck and SUV makes and models—foreign and domestic. Core products consist of our award-winning patented nerf-steps that come in three different configurations—cab length, full-length wheel-to-wheel—and its bed-access six-step.

NightRide – Platinum
Brooklyn, NY
www.wesa.io
Manufacturer of driver assistance electronics

914 Rubber - Silver
Hillsboro, OR
www.914rubber.com
Founded by a guy that just needed a part for his restoration, we strive to provide you with affordable Porsche 914 parts that are no longer available.

Nolathane – Platinum
Somersby, Australia
www.nolathane.com.au
Nolathane suspension bushings synchronize your suspension system for optimal safety, handling and performance. They are the most positive link between your vehicle’s springs, struts or shocks.

Nornda Automotive – Silver
Rancho Cucamonga, CA
www.norndaautomotive.com.au
Manufacturer of cam gear drives, pulleys and sprockets.

Northern Radiator – Platinum
Willmar, MN
www.northernfactory.com
A 40-year leader in the heat-transfer industry, Northern is a manufacturer of high-quality heating and cooling products, such as radiators, condensers, charge air coolers and much more. For the high-performance industry, Northern manufactures all-aluminum radiators for race cars, musclecars and hot rods as well as the mounting, plumbing and accessories to go along with them.

NOS/Nitrous Oxide System – Silver
Bowling Green, KY
www.holley.com/brands/nos
Manufacturer of nitrous-oxide systems and components for professional drag racing, motorcycle sport-compact and performance vehicles. A Holley brand.

Omix-ADA – Platinum
Suwanee, GA
www.omix-ada.com
Manufacturer and distributor of aftermarket accessories and replacement parts. Our brands include Omix-ADA, Rugged Ridge, Alloy USA and Outland Automotive. Parts and accessories specialist for ’41–present Jeep, truck floor liners and fender flares. Our products are developed by our in-house engineering team, and we hold patents on many items. Our inventory supports more than $60 million in retail sales.

Optilux – Bronze
Peachtree City, GA
www.hellausa.com
Optilux offers a variety of products, including headlights, fog lamps, light bars, driving lamps and much more.

ORACLE Lighting – Platinum
Metairie, LA
www.oraclelights.com
ORACLE Lighting is a manufacturer and distributor of solid-state LED automotive products. Best known for coining Halo headlights in early 2001, the ORACLE Lighting line has now grown to more than 5,000 SKUs. ORACLE has made five consecutive appearances on the Inc. 5000 List and was awarded Exporter of the Year by the SBA in 2013.

Original DashMat – Platinum
Pauls Valley, OK
www.covercraft.com
A Covercraft brand, DashMat has been the most recognized, best-selling dash protector available. Custom-patterned for a perfect fit, DashMats help protect the dash surface from UV sun and/or cover blemishes and imperfections in older dashboards.

Original Parts Group – Silver
Seal Beach, CA
www.opgi.com
Manufacturer of reproduction parts for Chevelles, El Caminos, Monte Carlos, GTOs, Cutlasses, Skylarks, Cadillacs, Rivieras, Grand Prixs, Bonnevilles and Catalinas. Our parts including aluminum and stainless-steel moldings, trim, frame bushings, molded plastic, lenses, castings and chrome.

Oro-Tek – Platinum
Garden Grove, CA
www.orotekusa.com
Oro-Tek, a Revolution Supply Co. brand, offers a full line of single protocol and programmable TPMS sensors, covering 99% of ’07–’17 model years

Outland – Platinum
Suwanee, GA
www.outlandautomotive.com
Outland features a full line of truck/SUV tube steps, bull bars, all-terrain floor liners, consoles and other functional accessories to make your rig look great and perform even better.

Pacbrake – Silver
Surrey, BC, Canada
www.pacbrake.com
Designer and manufacturer of engine and exhaust brakes, throttle valves, EGR valves, exhaust diverters and thermal management valves. Also, airbag helper spring kits, air compressors and activation controls.

Painless Wiring – Platinum
Fort Worth, TX
www.painlessperformance.com
Manufacturer and designer of complete automotive electrical systems, wiring harnesses and components for restoration, modification or direct replacement for the rod, custom, musclecar, Jeep, truck and racing industries. Harnesses for the transplant of the popular GM LS series of engines and separate standalone controller for the popular GM computer-controlled transmissions.

Paramount Automotive – Platinum
Ontario, CA
www.paramount-automotive.com
Manufacturer of custom accessories for light trucks and autos. Custom grilles, billet, mesh, chrome ABS and carbon-fiber ABS. Chrome and carbon fiber ABS mirror covers, door handle covers and gas doors. Jeep bumpers and rocker guards. Running boards and cargo-management products.

Patriot Exhaust – Platinum
San Dimas, CA
www.patriotexhaust.com
Manufacturing quality ignition and exhaust products for more than 40 years.

Pavement Ends – Platinum
Louisville, CO
www.pavement-ends.com
Pavement Ends is Bestop’s most affordable brand line. Bestop has been making soft tops and Jeep accessories for 60 years, and that engineering and technology experience makes its way into all our products, even the lower-priced Pavement Ends line.

Pedal Commander – Platinum
Newbury Park, CA
www.pedalcommander.com
Manufacturer of a throttle-response controller that removes response delays on your electronic accelerator pedal.

Pedders Suspension - Platinum
Keysborough, Victoria, Australia
www.pedders.com
Manufacturer of suspension components for more than 60 years. Pedders dampers, springs, bushings, coilovers and sway bars have been featured in magazines and on TV worldwide.

Percy’s High Performance – Platinum
Grandview, MO
www.taylorvertex.com
Manufacturer of battery cable, high-quality 100% silicone race and street ignition wire, Vertex Magneto Ignition systems, Helix TBS and other CNC billet items. Manufacturing has begun on TOP Glass polycarbonate windows, Percy’s High Performance gaskets and the Vibe-Lock locking fastener. Other products include battery boxes, heat protection, distributors and other ignition components.

Performance Automatic – Silver
Frederick, MD
www.performanceautomatic.com
Manufacturer of Street Smart Systems for Ford, GM and Chrysler. Specializing in performance transmissions and components designed for street rods, musclecars and Pro Touring machines. Home of the “Guaranteed Forever Street Smart Package.”

Performance Distributors - Platinum
Memphis, TN
www.performancedistributors.com
Performance Distributors engineers and distributes the most advanced line of high-performance and racing ignition systems, being the most technologically advanced manufacturer in the performance industry.

Pertronix – Platinum
San Dimas, CA
www.pertronix.com
Manufacturer of ignition and exhaust products. Ignitor, Ignitor II and Ignitor III electronic ignition systems, Flame-Thrower distributors, coils and spark plug wires. Doug’s Headers, Patriot Exhaust Products, JBA Performance Exhaust, Thunderbird VW Exhaust and Smithy’s Mufflers.

Pet Pads – Platinum
Pauls Valley, OK
www.covercraft.com
A Covercraft brand, Pet Pads are a heavy-duty quilted material that protects seats or cargo areas and provides a comfortable pad for pets.

PDQ-TPMS – Silver
Garden Grove, CA
www.pdqtpms.com
PDQ-TPMS, a Revolution Supply Co. brand, offers a full line of single protocol and programmable TPMS sensors, covering 99% of ’07–’17 model years.

Pierburg – Bronze
Peachtree City, GA
www.hellausa.com
Pierburg, a Hella partner brand, is a leading OEM supplier of high-quality engine and emissions control products. Products include air mass meters, EGR valves, fuel pumps, vacuum pumps, vacuum switches and boost control devices.

Poison Spyder – Platinum
Banning, CA
www.poisonspyder.com
Manufacturer of off-road Jeep body armor with heritage in hardcore and a knack for parts with style. Products include Rocker Knockers, Trail Corners, Crusher Corners, Tube Fenders, Stinger Bumpers and Brawler Bumpers. Our products are proudly made in the U.S.A.

Pop & Lock – Platinum
Green Bay, WI
www.popandlock.net
Manufacturer of truck tailgate locks.

Powerhouse Products – Platinum
Memphis, TN
www.compcams.com
Powerhouse Products is the premier online store for engine builders and automotive machinists, providing performance tools and measuring instruments that are the industry standard in precision and durability. A proud member of the COMP Performance Group, Powerhouse Products utilizes the resources of the largest engineering and development team in the performance aftermarket.

Powertrax – Platinum
Chicago, IL
www.powertrax.com
Manufacturer of extreme-traction differentials, including the Powertrax no-slip traction system, performance lockers and Lock-Right automatic locking differentials.

PPE Inc. – Bronze
Fullterton, CA
www.ppediesel.com
Founded in 1985, PPE (Pacific Performance Engineering) made engineering innovations the prime directive in pursuit of diesel performance. Our engineers took the Duramax platform and significantly improved horsepower and torque with the Duramaximizer—at a time when there were no consumer performance options available for these new common-rail electronic diesel engines. The product was tested in the towering dunes of Glamis, California. In an era when air- and water-cooled sand rails were commonplace, a single-cab Chevy longbed truck fitted with paddle tires producing “rooster tails” in the hot desert sand dunes was a sight to behold. People gathered to see what they had never seen before. The diesel revolution had begun. Today, we offer hundreds of products engineered to improve your diesel’s performance. From our heavy-duty cast aluminum pans and covers, which help dissipate heat and increase fluid capacity, to our 6mm, five-ply silicone, 304 stainless steel Quick Release Clamps and Flanges, from the Dual Fueler to complete, custom-built Duramax engines configured to your specific needs. All PPE products are thoroughly engineered and tested to our standards, making sure you make all the power you deserve.

Precision Gear – Platinum
Suwanee, GA
www.precisiongear.com
Manufacturer of high-performance gear sets, differentials, repair kits and installation kits.

Premier Floormats – Platinum
Pauls Valley, OK
www.covercraft.com
A Covercraft brand, Premier Floormats fit most trucks, vans, SUVs and cars. It is a thick, durable, automotive-grade nylon pile and washable two-piece set.

Pro Comp – Gold
Compton, CA
www.procompusa.com
Retailer and wholesaler of aftermarket auto parts, specializing in off-road vehicles.

Pro Comp Tires – Platinum
Compton, CA
www.procompusa.com
Since 1992, Pro Comp USA has been manufacturing high-quality, durable products for on- and off-road enthusiasts, including tires, wheels, suspensions, shocks and more. Suspension systems were our original foundation, and they continue to be one of our strongest departments as we develop innovative new suspensions to this day.

Pro Comp Wheels – Bronze
Compton, CA
www.procompusa.com
Pro Comp USA chooses to focus on suspensions, wheels and tires for a simple, effective and affordable shopping experience.

ProConnect – Silver
Bowling Green, KY
www.holley.com/brands/prestolite_proconnect
ProConnect offers direct form and fit replacement of your OE wires and coils to save time while ensuring reliability and performance. ProConnect spark-plug wires and coils meet and, in most cases, exceed original-equipment specs.

Prolong – Platinum
Pomona, CA
www.prolong.com
Based in Southern California, Prolong Super Lubricants manufactures and markets advanced super lubricants for automotive, commercial fleet, industrial and racing applications.

Pro Net – Platinum
Pauls Valley, OK
www.covercraft.com
Pro Net invented the single-piece tailgate net and is the recognized leader in quality, fit and finish! A Covercraft brand.

ProRYDE Suspension Systems – Platinum
Minnetonka, MN
www.ProRYDE.com
Manufacturer of adjustable lift and leveling kits for late-model pickups and SUVs. Also, a manufacturer of suspension geometry correction products to solve wheel alignment and pinion-angle alignment challenges.

Prothane – Bronze
Costa Mesa, CA
www.prothane.com
Prothane Products are manufactured in-house from designing and tooling (Costa Mesa, California) to casting and trimming (Ontario, California), and consist of performance polyurethane-based suspension, chassis and driveline components for import and domestic cars, trucks and SUVs.

Pulstar LLC – Silver
Albuquerque, NM
www.pulstar.com
Pulstar Spark Plugs use innovative plasma-assisted combustion technology to increase horsepower and torque.

QA1 – Platinum
Lakeville, MN
www.qa1.net
QA1 specializes in providing performance shock absorbers, tubular suspension components, carbon-fiber drive shafts, rod ends, spherical bearings, struts, springs, ball joints and other related items to a variety of markets including: Circle Track racing; drag racing; street-performance and street-rod markets. We are proud to have a quality system that is certified to the ISO 9001:2008 standard.

Quick Fuel Technology – Silver
Bowling Green, KY
www.quickfueltechnology.com
“Innovators in fuel systems” is more than just a byline. Quick Fuel Technology, since its inception in 1998, has grown exponentially, culminating in the benchmark by which performance carburetors are measured.

Racepak – Silver
Bowling Green, KY
www.racepak.com
Racepak LLC follows the same guidelines and desires that have placed us atop the data acquisition industry. Our unwavering goal to produce reliable, efficient, state-of-the-art data recorders, at a price accessible to professionals and sportsmen alike, and back them with whatever service our customers may need, is as strong today as it was in 1984.

Racing Head Service (RHS) – Platinum
Memphis, TN
www.compcams.com
Racing Head Service offers the ultimate in cylinder head, engine block and intake manifold performance. Utilizing the resources of the industry-leading COMP Performance Group engineering and development team and the most sophisticated engine technology in the performance aftermarket, RHS has re-established itself as a leader in airflow design.

Radium Engineering – Silver
Clackamas, OR
www.radiumauto.com
Radium designs products to enhance the driving experience and revolutionize the industry. Extensive testing and evaluation ensures the durability and integrity of products to exceed consumer expectations.

Rampage Products – Platinum
Corona, CA
www.rampageproducts.com
Our continued commitment to service, quality and product innovation has established Rampage Products as a significant leader of premium parts and accessories in the specialty Jeep marketplace. Our team of industry enthusiasts not only uses our products, but also contributes to the many new ideas and product innovations you can see today in our offering.

Raptor – Platinum
Fremont, CA
www.raptorseries.com
Manufacturer of automotive aftermarket parts and accessories.

ReadyLift – Platinum
Henderson, NV
www.readylift.com
The largest manufacturer of leveling kits in the world! Now with a complete line of suspension systems.

Remflex – Platinum
Mineral, WA
www.remflex.com
Manufacturer of Remflex exhaust gaskets that withstand temperatures up to 3,000ºF with crush spec of 50%, seal severely warped exhaust flanges and never burn out.

Retrax – Platinum
Grand Forks, ND
www.retrax.com
Manufacturer of Retrax retractable pickup bed tonneau covers.

Retro Manufacturing– Platinum
Henderson, NV
www.retrosound.com
Manufacturer and marketer of Retrosound brand radios, loudspeakers, kick panels, antennas and accessories. The Retrobelt USA sister company offers a wide variety of seat-belt solutions and seat frames for classic and other specialty vehicles.

Revtek – Bronze
Forest Grove, OR
www.revtek.com
Manufacturer of suspension lift systems for trucks and SUVs.

REV Wheel LLC – Platinum
Riverside, CA
www.rev-wheels.com
REV Wheels LLC is a revolutionary wheel manufacturer providing the highest-quality wheels through innovation and cutting-edge style. REV Wheels offers a full portfolio of wheels, including classic, luxury, off-road, tuner, RWD and OE wheels.

Richmond – Platinum
Chicago, IL
www.richmondgear.com
Richmond is the leading manufacturer of professional-quality, high-performance ring-and-pinion sets. For more than 80 years, the Double Diamond has signified the highest-quality gears in the racing industry!

Rigid Industries – Platinum
Mesa, AZ
www.rigidindustries.com
Manufacturer of auxiliary and driving lights for the automotive transportation industry.

Rock-Slide Engineering – Silver
Logan, UT
www.rockslideengineering.com
Manufacturer and designer of aftermarket accessories, including bumpers.

Rockstar Mud Flaps – Platinum
Jamestown, ND
www.accesscover.com
Campers, boats and trailers are all significant investments. What is it worth to you to protect yours from damaging road debris? Avoid costly repairs and retain maximum resale value of your boat, camper or trailer by investing in Rockstar hitch-mounted mud flaps. Made model specific for the best possible fit, Rockstar hitch-mounted mud flaps contour to fit your truck’s bumper and act like a shield to deflect rocks and other road debris away from what you tow.

Rolling Big Power – Platinum
City of Industry, CA
www.rollingbigpower.com
Rolling Big Power (RBP) has earned a cult following for its meticulously crafted, high-performance aftermarket accessories and custom parts that continue to redefine the world of custom trucks and off-road vehicles. RBP offers an extensive array of products ranging from premium exhaust systems, wheels and grilles, to lift kits, side steps, running bars and much more.

Roll-N-Lock – Platinum
Pompano Beach, FL
www.rollnlock.com
Roll-N-Lock is one of the most rugged, versatile and secure truck bed covers in the world. From its retractable function, which permits opening or closing in literally seconds, to its rigid, extruded aluminum construction, a Roll-N-Lock tonneau cover offers everything other tonneau covers do not.

Rough Country – Bronze
Dyersburg, TN
www.roughcountry.com
Manufacturer of hydraulic steering stabilizers, hydraulic and gas-charged shocks, Rough Country Suspension lift kits and early-model four-spring kits for Chevrolet, Ford and Jeep vehicles.

ROUSH Performance – Silver
Plymouth Township, MI
www.roushperformance.com
ROUSH Performance is the first specialty-vehicle company to combine race-proven technologies with advanced automotive engineering. The result, a unique mix of street car and race car...is a ROUSH car. Or more specifically, a ROUSH Mustang or F-150 pickup with styling, performance and handling products derived from the race track and modified for street-legal usage.

Royal Purple – Platinum
Porter, TX
www.royalpurple.com
Manufacturer of synthetic lubricants and chemicals designed for performance and street applications.

RT Offroad – Platinum
Marshfield, MA
www.crownautomotive.net
RT Off-Road is Crown Automotive’s superior line of awesome accessories and performance upgrades.

Rubicon Express – Platinum
Rancho Cordova, CA
www.rubiconexpress.com
Manufacturer of aftermarket suspension and specialty products for Jeep, Dodge, Chevrolet and Ford.

Rugged Off Road – Platinum
Henderson, NV
www.ruggedoffroad.com
Rugged Off Road high-quality leveling kits and suspension lift kits for Chevy, GMC, Ford, Dodge, Toyota, Nissan and Jeep trucks and SUVs are some of the best-engineered, best-priced suspension products on the market today. Made in the U.S.A. and engineered using more than a decade of machining experience, Rugged Off Road leveling and lift-kit products are guaranteed by the company to lift your truck and keep the factory ride.

Rugged Ridge – Platinum
Suwanee, GA
www.ruggedridgeoffroad.com
Rugged Ridge develops and sells Jeep parts and accessories for the growing Jeep and off-road enthusiast market.

Russell – Silver
Torrance, CA
www.russellperformance.com
Manufacturer of advanced fluid-transfer systems.

S&B Filters – Platinum
Fontana, CA
www.sbfilters.com
Manufacturer of high-performance, washable, reusable, automotive air filters and intake systems for cars, trucks, motorcycles and ATVs. Air filter manufacturer of custom performance air filters for racing, diesel, off-road and marine applications.

Scorpion Racing Products – Platinum
Ocala, FL
www.scorpionracingproducts.com
Manufacturer of high-performance aftermarket automotive and marine valvetrain components for domestic applications, as well as several fuel-system components, including fuel rails, fuel pump pushrods, fittings and throttle bodies.

Scott Drake – Bronze
Harrisburg, PA
www.scottdrake.net
Featuring more than 10,000 quality products, Scott Drake is one of the largest manufacturers of reproduction parts for classic Mustangs. Our products are only available through popular Mustang parts retailers and distributors, along with restoration shops.

SCT Performance – Platinum
Sanford, FL
www.sctflash.com
The leading provider of Ford, General Motors and Dodge/Chrysler/Jeep EFI tuning hardware and software.

Seat Saver – Platinum
Pauls Valley, OK
www.covercraft.com
A Covercraft brand, Seat Savers are custom-patterned Single Bucket Seat Covers for OTR/Air-Ride Seats.

Seibon International Inc. – Bronze
City Industry, CA
www.seiboncarbon.com
Manufacturer of dry carbon, carbon-fiber and fiberglass body panels and accessories, including hoods, lip spoilers, trunk lids, body kits, fenders, rear spoilers and mirrors.

Seymour of Sycamore Inc. – Platinum
Sycamore, IL
www.seymourpaint.com
A manufacturer of quality spray paints and chemicals since 1949.

Sherwood Innovations Inc. – Platinum
Toronto, ON
www.sherwoodinnovations.com
Sherwood Innovations is a leading designer and manufacturer of interior and exterior finishes for cars, including dashes, consoles, door sills, pillar posts, steering wheels, chrome accents and more.

Sinister Diesel – Platinum
Roseville, CA
www.SinisterDiesel.com
Retailer of aftermarket performance truck parts.

Skid Row Offroad – Silver
Carlisle, PA
www.SkidRowOffroad.com
Manufacturer of Skid Row off-road products, including skid plates and bumpers for Jeep, Toyota and Nissan.

SLP Performance Parts Inc. – Bronze
Plymouth Township, MI
www.slponline.com
Manufacturer of specialty vehicles for late-model GM, Chrysler and Dodge performance cars and fullsize trucks.

Smittybilt – Platinum
Compton, CA
www.smittybilt.com
Manufacturer of quality truck and SUV accessories, including grille guards, Sure Steps, nerf bars, front and rear bumpers, taillight guards, accessories for Jeeps, cargo-management and replacement seating.

Sniper EFI – Silver
Bowling Green, KY
www.holley.com/products/fuel_systems/fuel_injection/sniper_efi
The Sniper line of products are bringing high-quality products into everyone’s price range. Sniper is a one-stop shop for a complete fuel-system overhaul, including fabricated intake manifolds, high-performance plumbing parts, fuel pumps and regulators, and a self-tuning TBI-style fuel-injection system that starts at $999! With Sniper, you can count on high-quality performance without the high-quality price. A Holley brand.

Snowsport – Platinum
Jamestown, ND
www.accesscover.com
Manufacturer of the ACCESS Original Roll-Up Cover and six other soft tonneaus, including the LITERIDER and Limited-Edition increased-capacity covers, and VANISH and LORADO low-profile covers. Ask us how you can make more money on cover sales with our smart truck accessories for all covers, including the EZ-Retriever II, TRAILSEAL sealing gasket, LED lights and more. Tested. Trusted. Guaranteed.

SOLAR – Silver
Lenexa, KS
www.cloreautomotive.com
SOLAR is a complete line of chargers, battery testers, and power inverters. A Clore Automotive Brand.

South Bend Clutch – Bronze
Mishawaka, IN
www.southbendclutch.com
South Bend offers new and rebuilt clutches ranging from OEM factory specifications to varying degrees of performance and heavy duty for all automotive, truck and industrial applications.

Sparta Evolution – Platinum
Redmond, WA
www.spartaevo.com
Sparta Evolution is a high-performance racing component R&D facility. We know a car is not just meant for transport. It’s a way of life, speed and inspiration, pushing the limits, and discovering there’s still more out there. Like our namesake, the Spartan warriors, we relish challenge.

Spectre – Platinum
Ontario, CA
www.spectreperformance.com
Spectre produces high-performance racing and replacement HPR air filters as well as custom cold-air intake systems for musclecars, street rods, modern muscle, trucks and SUVs. We also fabricate SpeedWings, SpeedSpoilers and other aluminum components and parts.

Spicer – Bronze
Toledo, OH
www.dana.com
Dana is a world-leading supplier of driveline, sealing and thermal-management technologies that improve the efficiency and performance of passenger, commercial, and off-highway vehicles with both conventional and alternative-energy powertrains. Powered by recognized brands such as Dana, Spicer, Victor Reinz, TruCool and SVL, Dana delivers a range of genuine OE and aftermarket solutions.

Spidy Gear – Platinum
Pauls Valley, OK
www.covercraft.com
Our patented design uses Mother Nature’s web shape to secure even and uneven loads quickly and with style. A Covercraft brand.

SpillVak – Platinum
Las Vegas, NV
www.spillvak.com
Suck up spills in record time with ultra absorbent Spillvak. Ultra absorbent designed especially for engine oil, antifreeze, power steering fluid, transmission fluid and other hydraulic fluids. Absorbs up to nine times its weight in fluids, quickly, cleanly and effectively!

Sprintex – Platinum
Malaga, Western Australia, Australia
www.SprintexUSA.com
Sprintex Ltd. is the designer and manufacturer of the Sprintex range of twin screw supercharger and supercharger systems. The highly efficient Sprintex range is available for OEM and aftermarket applications at competitive prices and offers an exceptionally wide, high isentropic efficiency range.

Spyder Auto – Silver
City of Industry, CA
www.spyderauto.com
Manufacturer of aftermarket performance LED headlights, taillights and fog lights.

STACK – Platinum
Sycamore, IL
www.stackltd.com
Manufacturer of aftermarket performance LED headlights, taillights and fog lights.

Stainless Works – Silver
Chagrin Falls, OH
www.stainlessworks.net
Manufacturer of CNC mandrel-bent exhaust systems, mufflers, headers, laser-cut flanges, clamps, bends, tips and custom bending and short-run private-label products available.

Stampede Products – Platinum
Buford, GA
www.stampedeproducts.com
Manufacturer of side window deflectors, hood shields, fender flares, bedrail caps, and mud flaps for trucks and SUVs. Available in a variety of camouflage patterns and specialty finishes.

Steeda Autosports – Bronze
Pompano Beach, FL
www.steeda.com
Founded in 1988, Steeda Autosports is the leader in Ford performance products specializing in the engineering and manufacturing of parts for the Ford Mustang, Fusion, Focus, Fiesta and Ford trucks. We offer the largest complete line of Ford-based parts and accessories and is considered the largest privately owned Ford-performance-based operation in the world.

Steele Rubber Products – Bronze
Denver, NC
www.steelerubber.com
Manufacturer and retailer of quality restoration rubber parts and weatherstripping for most American-made cars, trucks and street rods, including GM, Chrysler, Ford, Packard and independents.

Steer Smarts – Platinum
Plymouth, MI
www.steersmarts.com
Manufacturer of steering linkage and suspension components for OEM and aftermarket.

STO N SHO – Platinum
Prunedale, CA
www.bigmikesperformanceparts.com
Big Mike’s Performance Parts invented and manufactures the STO N SHO detachable front license plate. The STO N SHO was created for those customers who want to maintain the look and character of their high-performance vehicle without doing permanent damage. This allows them to comply with laws of those states requiring a front license plate to be displayed at all times.

StopTech – Platinum
Carson, CA
www.stoptech.com
StopTech is the high performance and racing brand from Centric Parts—a leading innovator of world-class brake components and systems for production-based race cars and high-performance vehicles on the street and track.

Street Scene – Silver
Costa Mesa, CA
www.streetsceneeq.com
Manufacturer of quality car, truck and SUV accessories, including Cal-Vu sport mirrors, speed grilles, roll pans, bumper covers, holey rollies, hidden trailer hitches, wiper cowls and front valances.

Superchips – Platinum
Sanford, UT
www.superchips.com
Manufacturer of high-performance and off-road handheld vehicle programmers for most late-model cars, trucks and SUVs, including Ford, GM, Chrysler/Dodge, Nissan/Infiniti and Jeep.

Superlift – Platinum
West Monroe, LA
www.superlift.com
Manufacturer of suspension lift systems, corrective steering components, shocks and related products for light trucks and SUVs.

Supersprings – Platinum
Carpinteria, CA
www.supersprings.com
Manufacturer of suspension enhancers for pickups, vans and SUVs.

Suspension MAXX Inc. – SILVER
Bay City, MI
www.suspensionmaxx.com
Manufacturer of the patent-pending Maxxcam2 leveling and lowering kit designed for late-model trucks and SUVs with torsion bars.

Supreme Suspensions – Platinum
La Mirada, CA
www.supremesuspensions.com
Supreme Suspensions has been a proud provider of lifting and leveling your truck, Jeep and SUV since 1991.

Taylor Billet Specialties – Platinum
Grandview, MO
www.taylorvertex.com
Manufacturer of battery cable, high-quality 100% silicone race and street ignition wire, Vertex Magneto Ignition systems, Helix TBS and other CNC billet items. Manufacturing has begun on TOP Glass polycarbonate windows, Percy’s High Performance gaskets and the Vibe-Lock locking fastener. Other products include battery boxes, heat protection, distributors and other ignition components.

Taylor Cable – Platinum
Grandview, MO
www.taylorvertex.com
Manufacturer of battery cable, high-quality 100% silicone race and street ignition wire, Vertex Magneto Ignition systems, Helix TBS and other CNC billet items. Manufacturing has begun on TOP Glass polycarbonate windows, Percy’s High Performance gaskets and the Vibe-Lock locking fastener. Other products include battery boxes, heat protection, distributors and other ignition components.

TCI Automotive – Platinum
Memphis, TN
www.compcams.com
When TCI first opened its doors in 1968, it was a modest operation dedicated to delivering high-performance transmission-related parts to a small group of devout drag-racing enthusiasts. From those humble beginnings in Memphis, Tennessee, TCI has grown to be one of the largest and most technologically advanced manufacturers of high-performance aftermarket drivetrain products in the world. Currently located in two large facilities in Ashland, Mississippi, some 45 miles from parent company the COMP Performance Group, TCI continues to set trends and expand its line of quality transmission torque converter and accessory parts.

TEN Factory – Platinum
Chicago, IL
www.tenfactory.com
Manufacturer and distributor of high-performance alloy axles and axle kits.

TeraFlex – Gold
Murray, UT
www.teraflex.biz
Manufacturer of suspension systems, body protection, low-range gearing and high-performance axles for Jeep vehicles.

TI Automotive – Platinum
Auburn Hills, MI
www.tifluidsystems.com
TI Fluid Systems is a global Tier-1 supplier to all major OEM car manufacturers and is the maker of Walbro brand stock replacement and high-performance fuel pumps and fuel-delivery modules for the automotive aftermarket.

Titan Fuel Tanks – Bronze
Idaho Falls, ID
www.titanfueltanks.com
Titan Fuel Tanks is America’s leading manufacturer of high-capacity aftermarket fuel tanks made of military-grade polymer. Invest a little extra now, and you can worry less, pay less and enjoy your tank for longer. That’s what makes Titan Fuel Tanks the right choice.

TrailFX – Platinum
Exeter, PA
www.trailfx.com
TrailFX has the truck equipment and accessories to outfit your vehicle for any occasion. Quality, function and innovation are key contributors that drive the development of all products under the TrailFX brand.

Tonno Pro – Platinum
Jasper, IN
www.tonnopro.com
Born of necessity to satisfy consumer demand for an affordable, yet high-quality tonneau cover, U.S.-based Tonno Pro designs and engineers innovative truck bed covers. Their unmatched quality, versatility and ease of installation, has made Tonno Pro a leading tonneau cover brand.

TOP Glass – Platinum
Grandview, MO
www.taylor-topglass.com
All plastics are not created equal, and Taylor employs patent-pending methods and processes for TOP Glass products that are absolutely state-of-the-art.

Top Street Performance – Platinum
Santa Fe Springs, CA
www.topstreetperformance.com
Top Street Performance has a long history in the automobile parts and accessories industry. Our experience and alliance with an extensive global network of automobile parts manufacturer enable us to provide products of utmost quality at bargain pricing. It is this commitment to quality and pricing that pushes us continuously to expand our network of quality manufacturer and product portfolio.

TorqStorm – Bronze
Wyoming, MI
www.torqstorm.com
Manufacturer of the TorqStorm Billet Superchargers.

Tough Country - Platinum
El Campo, TX
www.toughcountry.com
Manufacturer of heavy-duty truck accessories using traditional steel and a revolutionary carbon composite process.

Trans-Dapt Performance – Platinum
Whittier, CA
www.tdperformance.com
Since 1959, Trans-Dapt has been a major producer of carburetor and EFI spacers, oil filtration components, engine mounts (engine swap and universal), oil pans, wheel adapters and spacers, as well as chrome and aluminum customizing products. Trans-Dapt produces Hamburger’s Performance Products, Swirl-Torque and Torque-Curve Carb Spacers, Slam-Guard Pans, PerfectMatch Powder-Coated Engine Accessories.

TransGo – Platinum
South El Monte, CA
www.transgo.com
Manufacturer of automatic transmission valve body modification kits, also known as Performance Shift Kits for Ford, GM and Chrysler automatic transmissions.

T-Rex – Platinum
Corona, CA
www.trexbillet.com
U.S. manufacturer of T-Rex billet grilles and grille assemblies with billet. New designs are CNC-cut solid billet grilles and wire-mesh grilles.

Trim Illusion Inc. - Bronze
Bowie, MD
www.trimillusion.com
Trim Illusion Inc. has more than 20 years of automotive experience and exclusive premium manufacturing facilities to provide the aftermarket industry with the best products with a competitive value and customer satisfaction. We provide high-quality ABS plastic chrome and/or black auto accessories, including billet grilles, mesh grilles, mirror and door handle covers.

Truck Covers USA – Platinum
San Diego, CA
www.truckcoversusa.com
Truck Covers USA strives to revolutionize the aftermarket industry by blazing a new trail in product design, development and production using tomorrow’s technology and innovation.

TruFuel – Bronze
Shreveport, LA
www.trufuel50.com
TruFuel is precision-engineered premixed fuel with synthetic lubricants and advanced stabilizers that are specially made for your two-cycle and four-cycle outdoor power equipment.

TruXedo – Platinum
Yankton, SD
www.truxedo.com
Manufacturer of the Lo Pro QT, Edge, TruXport, TruXedo Deuce, TonneauMate, TonneauTraX, Original TruXedo, custom products and truck accessories, TruXedo has led the industry with new, innovative tonneau cover concepts that emphasize style, quality, durability and functionality.

Tuffy Security – Platinum
Cortez, CO
www.tuffyproducts.com
Manufacturer of steel and aluminum security and storage lock boxes and tubing products for automobiles.

Turbonetics Inc. – Silver
Moorpark, CA
www.turboneticsinc.com
Manufacturer of performance turbocharger kits, turbochargers, intercoolers and related controls and components, plus engineering and overhaul services.

Turbosmart USA – Platinum
Rancho Cucamonga, CA
www.turbosmartusa.com
Manufacturer of quality performance products, including boost controllers, wastegates, blow-off valves and fuel-pressure regulators.

Turbo XS – Silver
Gaithersburg, MD
www.turboxs.com
Manufacturer of automotive performance parts and accessories for OEM turbocharged vehicles, including blow-off valves, boost controllers, intercoolers and exhausts.

UnderCover – Platinum
Rogersville, MO
www.undercoverinfo.com
Manufacturers of the UnderCover Classic, UnderCover SE, UnderCover SE Smooth, UnderCover Flex, Swingcase, and UnderCover LUX, an OEM paint matched ABS composite tonneau. UnderCover is dedicated to quality covers and service.

Undercover LUX – Platinum
Rogersville, MO
www.undercoverinfo.com
Manufacturers of the UnderCover Classic, UnderCover SE, UnderCover SE Smooth, UnderCover Flex, Swingcase, and UnderCover LUX, an OEM paint-matched ABS composite tonneau. UnderCover is dedicated to quality covers and service.

Unique Truck Accessories – Bronze
Sturgis City, MI
www.uniquetruckaccessories.com
Manufacturer of diamond aluminum truck toolboxes, dog boxes, bed accessories, running boards and custom-designed aluminum boxes.

Up Down Air – Platinum
Henderson, NV
www.updownair.com
Manufacturer of a system to air up or down all your tires—all at the same time.

US Speedo – Silver
Flint, MI
www.usspeedo.com
Manufacturer of gauges meeting OEM standards for the aftermarket industry.

USA Standard Gear – Platinum
Everett, WA
www.usastandardgear.com
USA Standard Gear offers gears, axles, bearing kits, lockers, dropouts and spools.

UWS – Platinum
Eau Claire, WI
www.uwsta.com
Manufacturer of quality aluminum-fabricated products for the outdoor recreation and truck accessory industries, including toolboxes, dog boxes, ladder racks and other specialty products, such as nerf bars and truck bedrails.

VANGUARD Off Road – Platinum
Woodside, NY
www.auto-beauty.com
Auto-Beauty strives to meet the needs of the truck and SUV markets throughout North America by distributing, retailing and installing high-value products and services in a timely fashion and at a fair price.

Vibrant Performance – Bronze
Mississauga, ON, Canada
www.vibrantpower.com
Vibrant Performance is an industry leader in the design and production of exhaust and induction fabrication components. In addition, Vibrant has supplied a variety of products and services on a private-label basis to some of the world’s leading OEM and aftermarket companies.

Vogtland North America – Silver
Temecula, CA
www.vogtland-na.com
Manufacturer of high-performance lowering springs and coil-overs, suspension kits, sport shocks for domestic and import applications, and conventional racing springs for Circle Track and road-race applications.

Voodoo 13 – Platinum
Gilbert, AZ
www.voodoo13usa.com
We are a MIL-SPEC parts manufacturer, made in the U.S.A., suspension for street, drift and road racing.

V-Thunder – Platinum
Memphis, TN
www.compcams.com
Performance valve train parts for your Harley-Davidson. A COMP Cams brand.

Warn – Platinum
Clackamas, OR
www.warn.com
Warn Industries designs, manufacturers and markets reliable, high-performance winches, locking hubs and wheel-end disconnect systems, and a full line of off-road equipment and accessories.

Weathertech – Bronze
Bolingbrook, IL
www.weathertech.com
WeatherTech FloorLiners, all-weather floor mats, all-vehicle floor mats, cargo liners, all-vehicle cargo mats, mudflaps, side window and sunroof deflectors, Techcare Chemicals, Techfloor Tiles, Techliner Bed Liners, clearcover license plate covers, clearframes, plateframes, techframes, billet frames, bumpsteps, CargoTech Cargo Containment Systems, UnderLiners, WeatherTech Racing apparel and StarBelt Collection.

Weiand – Silver
Bowling Green, KY
www.holley.com/brands/weiand
Manufacturer of performance and replacement engine products for racing, street, off-road, show-car and marine applications. A Holley brand.

Weld Racing Wheels – Platinum
Kansas City, MO
www.weldracing.com
Manufacturer of high-performance race wheels for competition and street performance and forged aluminum truck wheels.

Westin – Silver
Irwindale, CA
www.westinautomotive.com
Established in 1977, Westin Automotive Products Inc. is a manufacturer of Westin brand Step-Up products, grille guards, body trim accessories, bumpers, commercial grade tool-boxes, winches, winch trays and towing products. Westin products are proudly designed, tested and engineered in the U.S.A.

Whiteline – Platinum
Rancho Cucamonga, CA
www.whiteline.com.au
Suspension components manufacturer utilizing synthetic elastomer bushing technology in its product line to deliver significant gains in vehicle balance, steering precision, grip levels and driving performance. Whiteline products provide innovative solutions to suspension and handling problems with anti-lift/caster kits, roll-center adjustment and camber kits, adjustable sway bars and control arms.

XClutch USA – Platinum
Wingfield, South Australia
www.xclutchusa.com
XClutch is a division of Australian Clutch Services and includes one of the largest ranges of performance clutch kits. An extensive range of kits suit thousands of applications and with a range of organic, ceramic and carbon friction materials as well as a variety of different pressure-plate configurations, the XClutch range of kits suit everything from lightly modified street cars to the highest-performance race cars.

XForce – Platinum
Rancho Cucamonga, CA
www.xforce.com.au
We are the manufacturer of performance exhaust systems and products for a wide range of performance vehicles. We develop and engineer our exhaust systems to suit the needs of different types of customers.

Yukon Gear – Platinum
Everett, WA
www.ringpinion.com
Yukon Gear & Axle provides high-quality and wide selections of differential parts at the best possible prices. Yukon products are manufactured using state-of-the-art equipment and manufacturing techniques by many of the world’s foremost leaders on OEM manufacturing. Off-road, on the street or at the track—feel the Yukon advantage!

ZEX – Platinum
Memphis, TN
www.compcams.com
As a member of the COMP Performance Group, ZEX is able to combine R&D efforts for constant new product developments. Our innovative designs and custom-fit nitrous systems allow for easy installation and optimized performance. Patented technological developments such as our Active Fuel Control to adjust fuel enrichment with changes in the bottle pressure, now enable safer, more efficient nitrous injection for increased horsepower gains without sacrificing engine safety.

Zone Offroad Products – Bronze
Coldwater, MI
www.zoneoffroad.com
Manufacturer of light-truck and Jeep suspension lift and off-road products, including tires, wheels and winches.

ZROADZ – Platinum
Corona, CA
www.zroadz.com
Within the ZROADZ line of Dynamic LED Mounting Solutions you’ll find creative, intuitive, time saving design elements at every turn. ZROADZ products install quickly and correctly the first time, with the least amount of drilling possible, or often, no drilling at all.

ZyCoat – Platinum
Lenexa, KS
www.zycoat.com
The first-ever durable and effective solution that outperforms tapes, wraps, shields and ceramic-based paints.

SEMA News—January 2020

INTERNET

By Joe Dysart

Selling With Emotion

Artificial Intelligence

Emotion AI will be proliferating through society, ready or not, so it makes good sense to know what’s going on and collect insights on how the technology can reportedly help you make more sales.

Given that face-to-face selling often results in communications breakdowns, it’s no wonder that artificial intelligence (AI) programmers are designing solutions that enable machines that help sell by sensing customer emotions. These AI solutions are able to use cameras and listening devices to determine if a customer is happy or sad, angry or disinterested, and alter their sales pitches based on that assessment.

The new tech, known as Emotion AI, is so hot that market research firm Gartner predicts it will be embedded in 10% of all personal tech devices by 2022
(www.gartner.com/smarterwithgartner/13-surprising-uses-for-emotion-ai-technology).

“Companies lose billions of dollars each year due to poor customer service,” said Brian Loveys, program director with IBM’s Watson Products Group. “In fact, 53% of U.S. adults are likely to abandon their online purchase if they cannot find quick answers to their questions.”

Simultaneously, businesses “know that artificial intelligence has the potential to improve customer service in new ways,” Loveys added.

In practice, those new ways (as implemented in the retail sector) have given rise to store shelves that sense and respond to customers walking by. And Emotion AI is also springing up in call centers, where AI-driven software listens in on calls and text chats, responding to customers based on their emotions and tipping off human agents about the next caller’s mood.

Still other applications serve as an AI eye-in-the sky for retailers. They determine whether customers leave the store satisfied. And some can even send coupons to customer smartphones to clinch a sale.

One caveat: There are some psychologists who question the accuracy of these AI systems, as evidenced by a recent report released by the Association for Psychological Science (www.psychologicalscience.org/news/releases/emotion-expressions-pspi.html). The report’s premise is that it’s possible for AI systems to easily misread emotions, given that the look on someone’s face often belies what he or she is feeling, according to Lisa Feldman Barrett, a co-author of the report.

“On average, people scowl when angry approximately 25% of the time,” Barret said. “But they also move their faces in other meaningful ways when angry. They might cry or smile or widen their eyes and gasp. And they also scowl when not angry—such as when they are concentrating or when they have a stomachache. Similarly, most smiles don’t imply that a person is happy. And most of the time people who are happy do something other than smile.”

Either way, Emotion AI will be proliferating through society, ready or not, so it makes good sense to know what’s going on and collect insights on how the tech can reportedly help you make more sales. Below are a few ways.

Shelfpoint (www.shelfpoint.com): One of the higher-profile Emotion AI applications, Shelfpoint transforms the sides of retailer shelves that face customers into emotion-sensing devices, which change colors, offer different graphics, and change pricing based on the emotions they sense.

Manufactured by Cloverleaf, Shelfpoint works by using tiny cameras on the shelves that continually feed images of passing customers to the system’s AI software. Perceptions collected include customer facial expressions and customer emotions, including joy, sadness, anger, fear or surprise. The tech also collects other customer characteristics, including age, gender and ethnic group.

AI analysis of all the data is done in the cloud on Shelfpoint’s servers. The software subsequently triggers changes in the graphics and pricing on the sides of shelves based on what it “sees.”

Down the line, Cloverleaf is promising even more. An enhancement of the system will trigger changes in the graphics and pricing based on shopper age and/or the gender it perceives.

IBM Tone Analyzer (www.ibm.com/watson/services/tone-analyzer): Yet another AI application spun off from IBM’s famous Watson computing system (which bested human competitors on the TV show “Jeopardy” in 2011), Tone Analyzer distills the emotions behind what people are writing online, determining whether they’re happy, sad, confident, angry, empathetic and the like.

The tech is designed to be integrated with chatbots. So in a perfect world, your automated sales chatbots will be able to pitch your customers with Tone Analyzer while sensing your customers’ reactions to those pitches.

Granted, many people feel that chatbots are currently more of an annoyance than anything else, but companies such as IBM are promising that next-generation chatbots will be imbued with AI and will be able to engage in sophisticated conversations—a next-generation improvement that could make Tone Analyzer potentially very potent.

Tone Analyzer can also be integrated into call-center systems and enable call-center managers (using a dashboard) to monitor the emotions of all callers at all times. With that kind of oversight, managers will be able to jump in and take over a sales call that is going sour. Or they can task especially gifted salespeople to do the same.

With Emotion AI, machines are able to alter sale pitches and customer service based on the emotions they sense.

IBM Watson Assistant (www.ibm.com/cloud/watson-assistant): Similar to Tone Analyzer, Watson Assistant enables a centralized, automated answering system to help customers looking to make a purchase, looking for service, or looking to engage with your business in any number of other ways. Far from a know-it-all, Watson Assistant is programmed with AI to recognize the questions it can answer, provide a knowledge-based article to respond to more in-depth questions, or transfer an internet chat request to a specialized, live agent.

Businesses can customize Watson Assistant to their needs by inputting numerous examples of how online chats questions are handled by their current human operators—including how the human operators handled anger, impatience and similar emotions in customers. The AI system uses those examples to train itself on how to handle future chats, mirroring similar questions and situations.

The AI promise of Watson Assistant is that over time, using both histories of chats and its own experiences of answering questions, it will continually get smarter and more proficient at handling any type of customer question that comes its way.

Market Builder Voice: Another call-center solution, Market Builder Voice uses AI to analyze the emotional state of every person who calls a company or store. Developed by Audeering (www.audeering.com) and GfK (www.gfk.com), the solution is also designed to assess the emotional state of customers and other callers who are waiting on hold for service from company representatives.

The underlying concept is that your sales staff or customer support staff will know the customer’s mood even before they pick up the phone. Interestingly, Market Builder Voice is also programmed to distinguish between authentic comments and sarcasm. So when your customer tells a salesperson “I really like your service,” you’ll know right away if that’s a good or a bad thing.

According to Audeering and GfK, the solution is effective with people from all cultural backgrounds. And its use reportedly results in sales and service calls that are shorter and more productive.

In-Shop C-SAT (www.entropiktech.com): Manufactured by EntropikTek, In-Shop C-SAT is a kind of eye-in-the-sky for your store. It tracks whether or not your customers are leaving your establishment happy or sad. The AI system also uses facial recognition to identify repeat customers entering your store, and it can be programmed to offer those repeat customers personalized tips and/or coupons to clinch a sale.

Joe Dysart is an internet speaker and business consultant based in Manhattan.

646-233-4089

joe@joedysart.com

www.joedysart.com

SEMA News—January 2020

HERITAGE

By Drew Hardin

Panel Painting

Photo Courtesy Eric Rickman, Petersen Publishing Company Archive

Trend-setting custom car builder Larry Watson is credited with creating the first panel paint job in 1958, when he tried to tone down the bright silver paint on his newly customized ’58 Thunderbird by covering several of the car’s body panels in metallic burgundy, leaving the silver to show through as accents.

In a January 1961 Hot Rod how-to article, the editors described the process as “an exciting if not controversial” customizing technique. “As the logical evolution of striping, scalloping and flame painting, the panel kick provides the effects of all three while offering still more outlet for the highly imaginative artist with a spray gun.”

For this story, the “highly imaginative artist” was striper/painter/T-shirt airbrush artist/car builder Dean Jeffries, who demonstrated the technique on a customized shoebox Ford. Petersen Publishing Company photographer Eric Rickman documented the process as Jeffries first laid out the panel edges using a marker on the car’s fresh base coat and then masked the drawn design with 1/4-in. tape. With the edges finalized, Jeffries used masking paper to cover the areas not to be painted.

“Now comes the hard part,” the story warned. The panels to be painted were sanded with 400-grit paper, blown clean, and washed with solvent before being painted white. “After the white had set up, edges were fogged, accomplished by spraying with fine light coat first and then going back over to gradually darken the inside edges.”

This photo, which didn’t appear in the story, shows Jeffries removing the paper from the car’s front end, a step to be done “while the paint is slightly tacky,” the story said. “Pull [the tape] straight up. With enamel, rough edges will smooth out. Rub out lacquer before striping the edges.” Pinstriping around the panels “gives best separation and a more distinctive outline.”

Though it had been a couple of years since Watson set the stage for panel paint, the Hot Rod editors still felt the need to explain the then-radical process: “No longer is a paint job merely a protective finish; now each custom becomes a mobile masterpiece with sharp detail and overspray blends highlighting the original metalwork with bursts of color and accentuating curves.” They showed readers the process “just on the chance that the gimmick might appeal to you; the middle-aged, conservative and faint of heart notwithstanding.”

SEMA News—January 2020

2019 SEMA Show: 


The Early Returns

Chris Kersting

As the saying goes, “that which gets measured, gets done,” which is why we take time each year to conduct a deep dive into how the SEMA Show went for exhibitors, buyers and media. Our annual Show Satisfaction survey quantifies a number of measures and provides feedback so that we can tune our plans for future Shows.

Our formal survey, however informative, takes time to pull together. Meanwhile, there are certain immediately available data nuggets that provide insights about trends, industry attendees and how they are making use of the Show. This “data exhaust” consists of information we might not find as part of a formal survey but which tells a tale about Show activities, behaviors and transactions that are interesting and informative. One example would be participation in Show educational activities.

This year saw a remarkable 20% increase in average attendance at Show seminars, with common double-digit increases in both preregistration and actual attendance. Standing-room only was the rule in many seminars but especially those that addressed social-media management, new-vehicle technologies and the business of building custom cars. Trending at this level indicates that SEMA members may be eager for more educational, professional development and technical seminars that the association could offer away from the SEMA Show.

Another area of increasing industry interest can be seen in the visits to the SEMA Data Co-op (SDC) exhibit, which were up more than 50% over the prior year. SDC education sessions and user-group meetings also saw higher participation, suggesting that more of our industry is recognizing comprehensive product data management as a key priority. The interest at the Show also reflects strong SDC growth, with double-digit increases in supplier brands joining the program over the past year.

On the government affairs front, the SEMA Show once again represented an opportunity to increase awareness and participation in the SEMA Action Network, the nationwide partnership between enthusiast clubs, members and the association that brings a powerful grassroots voice to SEMA’s legislative and regulatory efforts. Sign-ups increased exponentially this year, likely indicating that the industry feels increasing urgency when it comes to efforts to affect laws and regulations to protect the industry. Actual donations to the SEMA Political Action Committee exceeded goals as well.

SEMA Show events were another area where transactional data showed an increase in participation. For example, the New Products Breakfast yielded the highest total attendance in the last five years.

Speaking of new products, it’s also a good sign that three of the 16 New Products Showcase award winners were first-time exhibitors—manufacturers who are bringing new ideas and the possibility of new synergies to our industry.

If you’re looking for tip-of-the-iceberg trends, we think it’s significant that more exhibitors have signaled their participation in vehicle electrification. It’s true that penetration of electric vehicles in the marketplace is statistically minor so far, and there are still relatively few companies working in that sector, but there are already 17 electric vehicles available on the market, with projections that there will be 60 by the end of 2020. That is a development that bears watching as known brands offering exciting high-performance electric cars, trucks, SUVs and race cars become more common.

We think there will opportunities for entrepreneurs who can master electric propulsion and provide powertrain kits for retromod customization, off-roading and racing in the foreseeable future, and we have already seen early sprouts of those opportunities at the 2019 Show.

In the months ahead, we’ll have more conventional and complete data from our annual SEMA Show survey—a project that, thankfully, many Show participants help us complete. We’ll be able to identify more trends, opportunities and areas to improve the Show based on that input. But at this stage, we see data which suggests that the 2019 Show was another outstanding business gathering for the specialty products industry, bearing trends of growth and positive things to come.

SEMA News—January 2020

EVENTS

By Chad Simon

Latest Innovations on Display at the 2019 SEMA Show

Showcase Helps Exhibitors Launch Their Products Into the Marketplace

The New Products Showcase is routinely the number-one destination for SEMA Show buyers and media, giving participating exhibitors a distinct advantage in getting their products out to the world. The 2019 SEMA Show surpassed 3,000 products across 16 different categories, including street-performance, racing, off-roading, mobile-electronics and exterior and interior products. Three of the 16 categories were won by first-time exhibitors, indicating that the industry is healthy and continuing to grow.

Entries were eligible for SEMA New Product Awards in which a panel of automotive professionals selected one winner and two runners-up from each category. The results were announced at the New Products Breakfast held before the opening of the 2019 SEMA Show.

Following are the best new products from the 2019 SEMA Show.

Collision Repair & Refinish Product Winner Society of Collision Repair Specialists (SCRS) SCRS Guide to Complete Repair Planning—Blueprint Optimization Tool The SCRS Blueprint Optimization Tool software is an automated version of the Guide to Complete Repair Planning. The application provides collision repair facilities with an intelligent, easy-to-use estimate analysis tool. It immediately identifies labor operations, line items and customizable charges that could be overlooked on an estimate. 877-841-0660 www.scrs.com PN: MET-119141-15125
Collision Repair & Refinish Product Runner-Up Guniwheel Guniwheel According to the company, the Guniwheel is said to be the world’s first universal vehicle and trailer mounting system with a tire and wheel design. Can be used as an alternative to jack stands and mounts to keep vehicles in a mobile state, safely and securely mounted to the wheel hub. The Guniwheel 45 for four- and five-lug patterns increases productivity and revenue in body shops, dealerships, tire stores and more. 404-457-4018 www.guniwheel.com PN: GW10045
Collision Repair & Refinish Product Runner-Up Spray Booth Services AirFlow=CashFlow Remote Spray Booth Monitoring System Poor airflow in a spray booth will cost money by minimizing the amount of jobs completed and extra time from polishing defects. This proprietary monitoring system checks the airflow of the booth(s) and emails the user when there are issues. If not fixed, the system sends a follow-up email to a second email address. Includes 24/7 online portal. 888-912-6684 www.sprayboothservices.net PN: MS120
Engineered New Product Winner Modern Driveline ’94–’04 Mustang Hydraulic Clutch Master Cylinder Conversion Kit Modern Driveline Hydraulic Clutch Master Cylinder Conversion kit for ’94–’04 Mustangs is said to be an industry first. Converts a sticky, inconsistent stock cable clutch release to a smooth, linear pedal actuation that provides modern-car feel and performance. Easy no-drilling installation. Works with SOHC and DOHC modular engines. Made in the U.S.A. 208-453-9800 www.moderndriveline.com PN: MD-910-0092
Engineered New Product Runner-Up AutoMeter InVision ’73–’87 Chevy C-10 Direct Fit Digital Dash System The new InVision Direct Fit Digital Dash System for ’73–’87 Chevy C-10s is a one-model solution for the entire dash. Monitor the speedometer, tachometer, fuel level, oil pressure, water temperature and volts all in one place. Upgrade a worn, outdated or inaccurate dash with the latest modern LCD offering from AutoMeter. 866-248-6356 www.autometer.com PN: 7004
Engineered New Product Runner-Up GSI Machine & Fabrication ’88–’98 Complete Air Ride Chassis GSI’s complete air ride chassis for ’88–’98 OBS (old-body style) single-cab 2WD truck. Engineered for the best ride quality and performance for an airbagged fullsize truck. Designed from the ground up with all-new suspension geometry and modern drivetrain adaptability, keeping large-diameter wheels and most aftermarket engine accessories in mind. 480-940-1806 www.gsimfab.com PN: CHASSIS-AIR-8898
Exterior Accessory Product Winner Curt Group: Curt, Aries, Luverne, UWS BetterWeigh Mobile Towing Scale With TowSense Technology BetterWeigh wirelessly links to a smartphone to display real-time vehicle and trailer weights. It easily plugs into any standard vehicle diagnostic port (OBD-II) and uses Bluetooth to connect to an Apple or Android phone. It sends live weight readouts of the vehicle, trailer, cargo/ payload, tongue weight, pin weight and weight distribution. 877-287-8634 www.curtmfg.com PN: 51701
Exterior Accessory Product Runner-Up Dee Zee Jeep Wrangler/Gladiator Roof Rack Dee Zee’s innovative Hex Series designs have expanded to roof racks for Jeep Wrangler and Gladiator. The rack covers both the front and rear of the roof, mounting to the existing drip rails. The crossbars can be moved forward and backward for the perfect mounting location of light accessories, bikes, tents and more. Two size options available. 515-265-7331 www.deezee.com PN: DZ 4472JP
Exterior Accessory Product Runner-Up RSI SmartCap SmartCap EVO SmartCap is said to be the world’s first stainless-steel five-piece modular truck cap that seamlessly integrates with the SmartSystem of accessories, giving consumers more control over managing their cargo. It installs in under an hour and can be purchased online, flat-packed and shipped to a consumer’s home or a jobber, changing how truck caps are bought and sold. 775-636-9664 www.rsismartcap.com PN: EV0303-MB
Interior Accessory Product Winner AutoMeter InVision Digital Dash The new InVision Digital Dash is a one-model universal solution for the entire dash. Monitor the speedometer, tachometer, fuel level, oil pressure, water temperature and volts all in one place. Upgrade a worn, outdated or inaccurate dash with the latest modern LCD offering from AutoMeter. 866-248-6356 www.autometer.com PN: 7000
Interior Accessory Product Runner-Up Speed Dawg Shift Knobs Jeep JL Shift Knobs and Adapters Set Said to be the first-ever precision-machined, black-anodized transmission and transfer case shifter adapter set developed to enable engagement of the new Jeep JL factory reverse lockout and two MOPAR officially licensed Jeep and Wrangler logo high-impact shift knobs with brass threads and smooth surface inlaid graphics that never wear off. Made in the U.S.A. 717-741-2665 www.speeddawg.com PN: M501JL-SET
Interior Accessory Product Runner-Up Coverking Topliner by Coverking Engineered to improve the finish quality of a Jeep’s hardtop while also making the ride more comfortable. Molded to fit all contours perfectly, the polycarpet panels also insulate from outside temperatures and improve acoustics. 714-850-0303 www.coverking.com PN: SPC680
Merchandising Display Winner Dee Zee Hex Series Counter Display The display is packaged in a plain brown box for shipping. 515-265-7331 www.deezee.com PN: 940-9313
Merchandising Display Runner-Up Stoner Car Care Invisible Glass Clean & Repel Washer Fluid Additive Invisible Glass Clean & Repel Washer Fluid Additive comes in a display tray of 36 single-use bottles. Header card easily slides into the rear of the tray, creating an eye-pleasing countertop display, perfect for a detailing shop, a retail store or a car-wash store. 800-227-5538 www.stonercarcare.com PN: 10793165914004
Merchandising Display Runner-Up Hypertech Hypertech PowerSports Freestanding display designed to show off the use of the products and fitment and quality. Most importantly, customers can imagine the items installed in their UTVs. After all, the goal is for the customer to purchase from your store. 901-385-1888 www.hypertech.com PN: 0001
Mobile Electronics Product Winner VAIS Technology SEER (Smart Entry Exit Recognition) SEER (Smart Entry Exit Recognition) is a patent-pending auto-integration device for automated door locking at driver’s departure; unlocking when driver is approaching; hands-free liftgate opening/closing; safe illuminated entry; and four inputs/outputs that are fully customizable to trigger other electronic vehicle accessories based on driver proximity. 720-733-2348 www.vaistech.com PN: SER-TY51
Mobile Electronics Product Runner-Up AAMP Global Ford Third Brake Light Camera With Cargo and Side Blind-Spot Views The EchoMaster Third Brake Light Camera is one camera with three viewing angles: truck bed and side blind-spot views. The left and right blind-spot views automatically activate when using a turn signal. The ultra-low LUX video sensor provides superior day and night use. Currently available for select Ford, General Motors and Ram trucks. 800-477-2267 www.echomaster.com PN: PCAM-CHMSL2-FD99
Mobile Electronics Product Runner-Up Sony Car Audio XAV-AX8000 Sony’s XAV-AX8000 has an oversized 8.95-in. touchscreen display and is compatible with Apple Carplay and Android Auto. The sturdy and adjustable mount works in three directions and allows flexible installation in a variety of vehicles. 800-538-7550 www.sony.com/car PN: XAV-AX8000
Off-Road/4-Wheel-Drive Product Winner ICON Vehicle Dynamics ’20–Up Jeep Gladiator (JT) 2.5 Suspension System ICON’s ’20–Up Jeep Gladiator JT suspension system includes 6061 billet-aluminum control arms, triple-rate coil springs, and 2.5 aluminum series shocks with vehicle-specific tuning and CDC valve. These suspension components provide up to a 33% increase in wheel travel while dramatically improving on-road ride quality and off-road performance. 951-689-4266 www.iconvehicledynamics.com PN: K22105
Off-Road/4-Wheel-Drive Product Runner-Up Dana Inc. Ultimate Dana 60 Axles for the Jeep Gladiator JT Ultimate Dana 60 axles are engineered to be direct-fit, bolt-in solutions for the front and rear axles on the Jeep Gladiator JT. Ultimate Dana 60 rear axles can withstand the extreme punishment of extreme off-roading. They are available in 3.73, 4.10, 4.88 and 5.38 ratios and come with an Eaton E-Locker or an ARB Air Locker. 877-777-5360 www.spicerparts.com PN: NA Multiple Versions
Off-Road/4-Wheel-Drive Product Runner-Up HaulGauge/Garage Smart Garage Smart Lifter and Storage System Garage Smart is a product for people who use the garage as a launch pad for adventure and a place to get work done. Garage Smart is a home automation and uses Bluetooth via smart device. The product safely lifts and stores a Jeep hardtop, truck tops, fifth-wheel hitches, bikes and paddle-sports products. Powered by smartphone apps. 833-762-7896 www.garagesmart.com PN: SMT-KUN01-02
Packaging Design Winner Anest Iwata USA Iwata Vault TH2 The dark and mysterious Iwata Vault sleeve showcases a limited-release specialty airbrush using minimal multi-lingual copy, photos and info graphics. The airbrush and its accessories are stored securely inside the reusable Iwata-branded paper box. 503-253-7308 www.iwata-airbrush.com PN: H5100
Packaging Design Runner-Up Inurzone Neato The world’s most innovative tool management system: Neato clamp, work light and work light holder, phone holder, magnet board, magnet tub and funnel. All designed to give users an extra set of hands while they are actively working with hand tools, increasing efficiency and improving productivity matched with safety. +61418583376 www.inurzone.com PN: Neato Mechanics Kit
Packaging Design Runner-Up Drake Automotive Group Heavy-Duty E-Coated Track Bar This design is reserved for the toughest parts, ones expected to not only survive but overcome the most challenging environments. The packaging is meant to represent the efforts to produce a part that deserves the title of severe duty. 855-776-3674 www.proforged.com PN: 106-10109
Performance-Racing Product Winner Turbosmart Gen-V eWG60 Power-Gate 60 Electronic Turbosmart introduces electronic wastegates. Said to be the world’s first electronic Gen-V e-WG60 wastegate. Provides the kind of control never seen before, without the need for compressed gas or boost hoses. No need for changing springs, no need for complex solenoid hook-up methods. Boost control is now simpler, faster and completely adjustable from a laptop. 909-476-2570 www.turbosmart.com PN: TS-0555-1502
Performance-Racing Product Runner-Up Nitrous Express Boost Cooler Ring These billet-aluminum water/methanol Boost Cooler Rings mount in line with cold side intake piping, providing a secure and attractive way to cool a boosted air charge. Rings include pre-bent hard lines and all fittings needed to complete the installation. Available in 2.5-, 3-, 3.5- and 4-in. versions. 940-767-7694 www.nitrousexpress.com PN: SNO-40112-3.5
Performance-Racing Product Runner-Up Lingenfelter Performance Engineering DI High-Flow Check Valve Lingenfelter’s billet aluminum, pulse dampening, direct injection, high-volume check valve is required in high-horsepower, high-fuel-flow applications, eliminating low-side fuel-volume restrictions and pressure drop, which causes DI high-side pump failure. It also prevents common in-car noise from fuel line reversion. 260-724-2552 www.lingenfelter.com PN: L750077414
Performance-Street Product Winner Aeromotive Inc. Aeromotive Variable-Speed 5.0-GPM Brushless Fuel Pump Aeromotive’s 5-gpm TVS Brushless Fuel Pump with onboard TVS (true variable speed) Controller provides unmatched fuel flow at full speed while allowing pump speed reduction and flow control using a simple 0–5-VDC analog input at the pump. Automatically reduce flow during low demand (street driving), keeping the fuel tank cooler over long drives. 913-647-7300 www.aeromotiveinc.com PN: 11196
Performance-Street Product Runner-Up Tire Stickers Cerebrum Smart Tire Sensor TPMS is now obsolete. Cerebrum is said to be the world’s first smart tire system utilizing revolutionary sensor technology mounted directly to the tire. Cerebrum sensors provide advanced tire pressure and temperature data to the vehicle ECU as well as tread depth, alignment and tire performance data to the operator through the convenient mobile application. 424-272-0321 www.cerebrum-sensor.com PN: CEREBRUMV01
Performance-Street Product Runner-Up US Gear Ford 9-in. Stealth Series Ring-and-Pinion US Gear says that its new Stealth Series gears utilize the most advanced gear cutting technology. The new design creates a continuous and consistent cut on all teeth of the ring-and-pinion. Stealth Series features and benefits include stealthy, quiet-without-compromising strength, maximized tooth contact, consistent and wider pattern and easier setup. 616-828-9434 www.usgear.com PN: 07-890370SS
Powersports Product Winner SSV Works Overhead Weatherproof Audio Solution for Polaris RZR Two- and Four-Seat Vehicles Listen to music through four overhead speakers pumping out 200 watts of internal power. This system also offers the capability of adding more speakers and amplifiers by utilizing two additional high-level and/or low-level channels. Bolts on using factory vehicle mounting points. Rugged UV-treated polymer enclosure protects from the harsh elements. 818-991-1778 www.ssvworks.com PN: WP3-RZ3O65
Powersports Product Runner-Up Hypertech Hypertech Harness/Seatbelt Hypertech’s four-point, 2-in. safety harness is designed specifically to work with narrow UTV seats and space. Shoulder straps have integrated pull-down adjusters, pockets and padding. The L-shaped shoulder and lap-belt design reduces the hassle of strapping in and exiting. Designed for no pinching or shoulder discomfort. Enjoy a safe and comfortable ride. 901-385-1888 www.hypertech.com PN: 3001003
Powersports Product Runner-Up TSI Products Inc. Stratos Climate 5 Multi-Fit Under-Dash Heater Kit Features include variable fan speed to enhance passenger comfort, temperature control to achieve maximum vehicle comfort, and four adjustable vents to customize directional airflow for both driver and passenger. Kit includes all components needed to complete installation. Ease of installation under dash. 800-521-2997 www.stratosclimate.com PN: SCP7103
Street Rod/Custom Car Product Winner Dakota Digital RTX-32F-X ’32 Ford Retrotech Instruments The RTX series is the latest from Dakota Digital, focused on retaining a stock look without sacrificing the late-model features users love. Every effort has been put forth to incorporate OEM design elements regarding the layout, face styling and indicators. CNC-machined engine-turned bezel to provide a timeless look with modern technology. 800-852-3228 www.dakotadigital.com PN: RTX-32F-X
Street Rod/Custom Car Product Runner-Up Lokar Inc. LS Classic LS Distributor and Plug Wire Set Top off a vintage-look LS swap with Lokar’s LS Classic Distributor and Plug Wire Set. The LS Classic Distributor and Plug Wire Set includes a hollow cast-aluminum distributor body that allows users to pass the plug wires from remote-mounted coils through the distributor and then on to the sparkplugs, creating a true vintage look. 877-469-7440 www.lokar.com
Street Rod/Custom Car Product Runner-Up Speedway Motors Deluxe LS Swap Fuel Filter/Regulator The Deluxe LS Swap Fuel Filter/Regulator no longer comes with unreliable adapter fittings and OE-style plastic quick disconnects. This regulator now has the correct fittings built into the assembly. Engineered to work in returnless-style LS-swap fuel systems. AN6 inlet/outlet/return, preset 58-psi fuel pressure, full-flow inline design. 402-323-3200 www.speedwaymotors.com PN: 91012808
Tire and Related Product Winner Yokohama Tire Geolandar X-AT Rugged gets redefined with Yokohama’s new Geolandar X-AT extreme all-terrain tire. The X-AT is available in 27 sizes, ranging from 15 to 22 in. It offers ultimate off-road performance without sacrificing on-road comfort, making it a great performance upgrade for a variety of pickups and SUVs, no matter how or where they’re driven. 800-423-4544 www.yokohamatire.com PN: 110116004
Tire and Related Product Runner-Up Yokohama Tire Advan Apex Yokohama’s ultra-high-performance heritage rolls on with the new Advan Apex. Made for the North American market, the Y-rated Apex comes in 44 sizes, with 17- to 20-in. fitments for a wide range of sports cars, high-end performance vehicles and American muscle cars. The Apex has a 25,000-mi. limited tread warranty (12,500 mi. on staggered fitments). 800-423-4544 www.yokohamatire.com PN: 110160130
Tire and Related Product Runner-Up Yokohama Tire Geolandar X-CV For luxury SUV and crossover owners, there haven’t been a lot of choices for replacement tires—until now. Yokohama Tire’s new Geolandar X-CV fills the need with 23 W-speed-rated sizes, covering nearly all 18- to 22-in. luxury SUV/crossover fitments. 800-423-4544 www.yokohamatire.com PN: 110157001
Tools and Equipment Product Winner Trac Tire Rotation Assistance Cart Trac Tire Rotation Assistance Cart The Trac Tire Rotation Assistance Cart is a tool to assist with the removal and installation of the wheel/tire assembly on or off of a vehicle. The cart rolls under the tire and supports the weight of the tire, allowing the technician to not have to lift the wheel/tire from the vehicle, saving his/her back. 720-231-1839 www.liftwithtrac.com PN: LWT001
Tools and Equipment Product Runner-Up Badass Workbench 2Bay Badass Workbench A 6-ft. long x 37.5-in. high x 32-in. deep workbench. Has Leg levelers for uneven floor; powdercoated drawers and frame; 450-lb.-capacity drawers; and 3/8-in.-plate steel top with a backsplash. Additional options include: four casters; receiver tubes (either end or both); a powdercoated pegboard; keyed locks; lock bars; a vise (slide in or traditional mount); powdercoated top; and 1/2-in. fat top (72-in. long x 36-in. deep). 866-547-1123 www.badassworkbench.us
Tools and Equipment Product Runner-Up Makeit Inc. Makeit 2x4 Large-Format 3D Printer Handcrafted in SoCal, this model is designed for the auto industry to accommodate 3-D printing of big parts such as hoods/spoilers/wings. Key features include massive 54x24x31 heated rectangular print area, auto-leveling, remote control via smartphone, enclosed and on-wheel. An ideal shop tool to make prototypes/master molds/jigs and fixtures in-house faster and cheaper. 626-500-5380 www.makeit-3d.com PN: MK2x4104
Van/Pickup/Sport-Utility Product Winner RSI SmartCap SmartCap EVO SmartCap is said to be the world’s first stainless-steel five-piece modular truck cap that seamlessly integrates with the SmartSystem of accessories, giving consumers more control over managing their cargo. It installs in under an hour and can be purchased online, flat-packed and shipped to a consumer’s home or a jobber, changing how truck caps are bought and sold. 775-636-9664 www.rsismartcap.com PN: EV0303-MB
Van/Pickup/Sport-Utility Product Runner-Up Bestop Premium Accessories Group Jeep Gladiator Bedside Storage Lockboxes Organize and secure dirty adventure gear in the bed and keep the interior clean. With easy access from outside the bed, the large storage areas allow users to bring what they need for every outing. Tie-downs allow the included nylon net to restrain gear in the main bed. and dividers keep gear in place internally. Fast installation with no drilling. 800-348-8339 www.tuffyproducts.com PN: 363-01
Van/Pickup/Sport-Utility Product Runner-Up BuiltRight Industries ’20 Jeep Gladiator Bedside Rack Storage System The Bedside Rack System installs on the inside walls of the bed of the new Jeep Gladiator and provides a modular mounting platform for the easy storage of gear, tools and other equipment. Installation is entirely bolt-on and takes just minutes. Invented by Matt Beenen, the Winner of the 2018 SEMA YEN Launch Pad competition. 203-546-8981 www.builtrightind.com PN: 102115
Wheel and Related Product Winner Topline Products VR16–Raid As the newest introduction into the Chase Series from V-Rock Offroad Wheels, the VR16-Raid features an innovative Race Ring designed to simulate a bead-lock design. A deep lip flows into notched and cutout spokes for an aggressive stance. The VR16-Raid is available in 18x10, 20x10, 20x12 and 22x12 in. satin-black finish. 909-628-7500 www.v-rockoffroadwheels.com PN: VR16-215820SB
Wheel and Related Product Runner-Up The Wheel Group/Wheel-1 Cali Offroad Gemini Polished/Milled Cali Offroad, Gemini. Shown in highly polished with milled spokes. Also available in gloss black with milled accents The Gemini is the company’s take on a classic mesh wheel with a modern twist. Available in 20x9, 20x10, 20x12, 22x12 and 24x14 for all popular five-, six- and eight-lug applications. 626-363-1676 www.calioffroad.com www.thewheelgroup.com PN: 9112-22281P
Wheel and Related Product Runner-Up The Wheel Group/Wheel-1 Mayhem Wheels Voyager Dark Bronze Mayhem Voyager. Displayed in dark bronze. The newest flow-formed addition to the family. This overland-inspired wheel is designed to reliably deliver whatever wild destination the user has in mind—and do it in style. Also available in matte black. It is offered in all popular five- and six-lug applications. 626-363-1676 www.thewheelgroup.com www.mayhemwheels.com PN: 8303-7883MZ0

SEMA News—January 2020

EVENTS

By Chad Simon

Latest Innovations on Display at the 2019 SEMA Show

Showcase Helps Exhibitors Launch Their Products Into the Marketplace

The New Products Showcase is routinely the number-one destination for SEMA Show buyers and media, giving participating exhibitors a distinct advantage in getting their products out to the world. The 2019 SEMA Show surpassed 3,000 products across 16 different categories, including street-performance, racing, off-roading, mobile-electronics and exterior and interior products. Three of the 16 categories were won by first-time exhibitors, indicating that the industry is healthy and continuing to grow.

Entries were eligible for SEMA New Product Awards in which a panel of automotive professionals selected one winner and two runners-up from each category. The results were announced at the New Products Breakfast held before the opening of the 2019 SEMA Show.

Following are the best new products from the 2019 SEMA Show.

Collision Repair & Refinish Product Winner Society of Collision Repair Specialists (SCRS) SCRS Guide to Complete Repair Planning—Blueprint Optimization Tool The SCRS Blueprint Optimization Tool software is an automated version of the Guide to Complete Repair Planning. The application provides collision repair facilities with an intelligent, easy-to-use estimate analysis tool. It immediately identifies labor operations, line items and customizable charges that could be overlooked on an estimate. 877-841-0660 www.scrs.com PN: MET-119141-15125
Collision Repair & Refinish Product Runner-Up Guniwheel Guniwheel According to the company, the Guniwheel is said to be the world’s first universal vehicle and trailer mounting system with a tire and wheel design. Can be used as an alternative to jack stands and mounts to keep vehicles in a mobile state, safely and securely mounted to the wheel hub. The Guniwheel 45 for four- and five-lug patterns increases productivity and revenue in body shops, dealerships, tire stores and more. 404-457-4018 www.guniwheel.com PN: GW10045
Collision Repair & Refinish Product Runner-Up Spray Booth Services AirFlow=CashFlow Remote Spray Booth Monitoring System Poor airflow in a spray booth will cost money by minimizing the amount of jobs completed and extra time from polishing defects. This proprietary monitoring system checks the airflow of the booth(s) and emails the user when there are issues. If not fixed, the system sends a follow-up email to a second email address. Includes 24/7 online portal. 888-912-6684 www.sprayboothservices.net PN: MS120
Engineered New Product Winner Modern Driveline ’94–’04 Mustang Hydraulic Clutch Master Cylinder Conversion Kit Modern Driveline Hydraulic Clutch Master Cylinder Conversion kit for ’94–’04 Mustangs is said to be an industry first. Converts a sticky, inconsistent stock cable clutch release to a smooth, linear pedal actuation that provides modern-car feel and performance. Easy no-drilling installation. Works with SOHC and DOHC modular engines. Made in the U.S.A. 208-453-9800 www.moderndriveline.com PN: MD-910-0092
Engineered New Product Runner-Up AutoMeter InVision ’73–’87 Chevy C-10 Direct Fit Digital Dash System The new InVision Direct Fit Digital Dash System for ’73–’87 Chevy C-10s is a one-model solution for the entire dash. Monitor the speedometer, tachometer, fuel level, oil pressure, water temperature and volts all in one place. Upgrade a worn, outdated or inaccurate dash with the latest modern LCD offering from AutoMeter. 866-248-6356 www.autometer.com PN: 7004
Engineered New Product Runner-Up GSI Machine & Fabrication ’88–’98 Complete Air Ride Chassis GSI’s complete air ride chassis for ’88–’98 OBS (old-body style) single-cab 2WD truck. Engineered for the best ride quality and performance for an airbagged fullsize truck. Designed from the ground up with all-new suspension geometry and modern drivetrain adaptability, keeping large-diameter wheels and most aftermarket engine accessories in mind. 480-940-1806 www.gsimfab.com PN: CHASSIS-AIR-8898
Exterior Accessory Product Winner Curt Group: Curt, Aries, Luverne, UWS BetterWeigh Mobile Towing Scale With TowSense Technology BetterWeigh wirelessly links to a smartphone to display real-time vehicle and trailer weights. It easily plugs into any standard vehicle diagnostic port (OBD-II) and uses Bluetooth to connect to an Apple or Android phone. It sends live weight readouts of the vehicle, trailer, cargo/ payload, tongue weight, pin weight and weight distribution. 877-287-8634 www.curtmfg.com PN: 51701
Exterior Accessory Product Runner-Up Dee Zee Jeep Wrangler/Gladiator Roof Rack Dee Zee’s innovative Hex Series designs have expanded to roof racks for Jeep Wrangler and Gladiator. The rack covers both the front and rear of the roof, mounting to the existing drip rails. The crossbars can be moved forward and backward for the perfect mounting location of light accessories, bikes, tents and more. Two size options available. 515-265-7331 www.deezee.com PN: DZ 4472JP
Exterior Accessory Product Runner-Up RSI SmartCap SmartCap EVO SmartCap is said to be the world’s first stainless-steel five-piece modular truck cap that seamlessly integrates with the SmartSystem of accessories, giving consumers more control over managing their cargo. It installs in under an hour and can be purchased online, flat-packed and shipped to a consumer’s home or a jobber, changing how truck caps are bought and sold. 775-636-9664 www.rsismartcap.com PN: EV0303-MB
Interior Accessory Product Winner AutoMeter InVision Digital Dash The new InVision Digital Dash is a one-model universal solution for the entire dash. Monitor the speedometer, tachometer, fuel level, oil pressure, water temperature and volts all in one place. Upgrade a worn, outdated or inaccurate dash with the latest modern LCD offering from AutoMeter. 866-248-6356 www.autometer.com PN: 7000
Interior Accessory Product Runner-Up Speed Dawg Shift Knobs Jeep JL Shift Knobs and Adapters Set Said to be the first-ever precision-machined, black-anodized transmission and transfer case shifter adapter set developed to enable engagement of the new Jeep JL factory reverse lockout and two MOPAR officially licensed Jeep and Wrangler logo high-impact shift knobs with brass threads and smooth surface inlaid graphics that never wear off. Made in the U.S.A. 717-741-2665 www.speeddawg.com PN: M501JL-SET
Interior Accessory Product Runner-Up Coverking Topliner by Coverking Engineered to improve the finish quality of a Jeep’s hardtop while also making the ride more comfortable. Molded to fit all contours perfectly, the polycarpet panels also insulate from outside temperatures and improve acoustics. 714-850-0303 www.coverking.com PN: SPC680
Merchandising Display Winner Dee Zee Hex Series Counter Display The display is packaged in a plain brown box for shipping. 515-265-7331 www.deezee.com PN: 940-9313
Merchandising Display Runner-Up Stoner Car Care Invisible Glass Clean & Repel Washer Fluid Additive Invisible Glass Clean & Repel Washer Fluid Additive comes in a display tray of 36 single-use bottles. Header card easily slides into the rear of the tray, creating an eye-pleasing countertop display, perfect for a detailing shop, a retail store or a car-wash store. 800-227-5538 www.stonercarcare.com PN: 10793165914004
Merchandising Display Runner-Up Hypertech Hypertech PowerSports Freestanding display designed to show off the use of the products and fitment and quality. Most importantly, customers can imagine the items installed in their UTVs. After all, the goal is for the customer to purchase from your store. 901-385-1888 www.hypertech.com PN: 0001
Mobile Electronics Product Winner VAIS Technology SEER (Smart Entry Exit Recognition) SEER (Smart Entry Exit Recognition) is a patent-pending auto-integration device for automated door locking at driver’s departure; unlocking when driver is approaching; hands-free liftgate opening/closing; safe illuminated entry; and four inputs/outputs that are fully customizable to trigger other electronic vehicle accessories based on driver proximity. 720-733-2348 www.vaistech.com PN: SER-TY51
Mobile Electronics Product Runner-Up AAMP Global Ford Third Brake Light Camera With Cargo and Side Blind-Spot Views The EchoMaster Third Brake Light Camera is one camera with three viewing angles: truck bed and side blind-spot views. The left and right blind-spot views automatically activate when using a turn signal. The ultra-low LUX video sensor provides superior day and night use. Currently available for select Ford, General Motors and Ram trucks. 800-477-2267 www.echomaster.com PN: PCAM-CHMSL2-FD99
Mobile Electronics Product Runner-Up Sony Car Audio XAV-AX8000 Sony’s XAV-AX8000 has an oversized 8.95-in. touchscreen display and is compatible with Apple Carplay and Android Auto. The sturdy and adjustable mount works in three directions and allows flexible installation in a variety of vehicles. 800-538-7550 www.sony.com/car PN: XAV-AX8000
Off-Road/4-Wheel-Drive Product Winner ICON Vehicle Dynamics ’20–Up Jeep Gladiator (JT) 2.5 Suspension System ICON’s ’20–Up Jeep Gladiator JT suspension system includes 6061 billet-aluminum control arms, triple-rate coil springs, and 2.5 aluminum series shocks with vehicle-specific tuning and CDC valve. These suspension components provide up to a 33% increase in wheel travel while dramatically improving on-road ride quality and off-road performance. 951-689-4266 www.iconvehicledynamics.com PN: K22105
Off-Road/4-Wheel-Drive Product Runner-Up Dana Inc. Ultimate Dana 60 Axles for the Jeep Gladiator JT Ultimate Dana 60 axles are engineered to be direct-fit, bolt-in solutions for the front and rear axles on the Jeep Gladiator JT. Ultimate Dana 60 rear axles can withstand the extreme punishment of extreme off-roading. They are available in 3.73, 4.10, 4.88 and 5.38 ratios and come with an Eaton E-Locker or an ARB Air Locker. 877-777-5360 www.spicerparts.com PN: NA Multiple Versions
Off-Road/4-Wheel-Drive Product Runner-Up HaulGauge/Garage Smart Garage Smart Lifter and Storage System Garage Smart is a product for people who use the garage as a launch pad for adventure and a place to get work done. Garage Smart is a home automation and uses Bluetooth via smart device. The product safely lifts and stores a Jeep hardtop, truck tops, fifth-wheel hitches, bikes and paddle-sports products. Powered by smartphone apps. 833-762-7896 www.garagesmart.com PN: SMT-KUN01-02
Packaging Design Winner Anest Iwata USA Iwata Vault TH2 The dark and mysterious Iwata Vault sleeve showcases a limited-release specialty airbrush using minimal multi-lingual copy, photos and info graphics. The airbrush and its accessories are stored securely inside the reusable Iwata-branded paper box. 503-253-7308 www.iwata-airbrush.com PN: H5100
Packaging Design Runner-Up Inurzone Neato The world’s most innovative tool management system: Neato clamp, work light and work light holder, phone holder, magnet board, magnet tub and funnel. All designed to give users an extra set of hands while they are actively working with hand tools, increasing efficiency and improving productivity matched with safety. +61418583376 www.inurzone.com PN: Neato Mechanics Kit
Packaging Design Runner-Up Drake Automotive Group Heavy-Duty E-Coated Track Bar This design is reserved for the toughest parts, ones expected to not only survive but overcome the most challenging environments. The packaging is meant to represent the efforts to produce a part that deserves the title of severe duty. 855-776-3674 www.proforged.com PN: 106-10109
Performance-Racing Product Winner Turbosmart Gen-V eWG60 Power-Gate 60 Electronic Turbosmart introduces electronic wastegates. Said to be the world’s first electronic Gen-V e-WG60 wastegate. Provides the kind of control never seen before, without the need for compressed gas or boost hoses. No need for changing springs, no need for complex solenoid hook-up methods. Boost control is now simpler, faster and completely adjustable from a laptop. 909-476-2570 www.turbosmart.com PN: TS-0555-1502
Performance-Racing Product Runner-Up Nitrous Express Boost Cooler Ring These billet-aluminum water/methanol Boost Cooler Rings mount in line with cold side intake piping, providing a secure and attractive way to cool a boosted air charge. Rings include pre-bent hard lines and all fittings needed to complete the installation. Available in 2.5-, 3-, 3.5- and 4-in. versions. 940-767-7694 www.nitrousexpress.com PN: SNO-40112-3.5
Performance-Racing Product Runner-Up Lingenfelter Performance Engineering DI High-Flow Check Valve Lingenfelter’s billet aluminum, pulse dampening, direct injection, high-volume check valve is required in high-horsepower, high-fuel-flow applications, eliminating low-side fuel-volume restrictions and pressure drop, which causes DI high-side pump failure. It also prevents common in-car noise from fuel line reversion. 260-724-2552 www.lingenfelter.com PN: L750077414
Performance-Street Product Winner Aeromotive Inc. Aeromotive Variable-Speed 5.0-GPM Brushless Fuel Pump Aeromotive’s 5-gpm TVS Brushless Fuel Pump with onboard TVS (true variable speed) Controller provides unmatched fuel flow at full speed while allowing pump speed reduction and flow control using a simple 0–5-VDC analog input at the pump. Automatically reduce flow during low demand (street driving), keeping the fuel tank cooler over long drives. 913-647-7300 www.aeromotiveinc.com PN: 11196
Performance-Street Product Runner-Up Tire Stickers Cerebrum Smart Tire Sensor TPMS is now obsolete. Cerebrum is said to be the world’s first smart tire system utilizing revolutionary sensor technology mounted directly to the tire. Cerebrum sensors provide advanced tire pressure and temperature data to the vehicle ECU as well as tread depth, alignment and tire performance data to the operator through the convenient mobile application. 424-272-0321 www.cerebrum-sensor.com PN: CEREBRUMV01
Performance-Street Product Runner-Up US Gear Ford 9-in. Stealth Series Ring-and-Pinion US Gear says that its new Stealth Series gears utilize the most advanced gear cutting technology. The new design creates a continuous and consistent cut on all teeth of the ring-and-pinion. Stealth Series features and benefits include stealthy, quiet-without-compromising strength, maximized tooth contact, consistent and wider pattern and easier setup. 616-828-9434 www.usgear.com PN: 07-890370SS
Powersports Product Winner SSV Works Overhead Weatherproof Audio Solution for Polaris RZR Two- and Four-Seat Vehicles Listen to music through four overhead speakers pumping out 200 watts of internal power. This system also offers the capability of adding more speakers and amplifiers by utilizing two additional high-level and/or low-level channels. Bolts on using factory vehicle mounting points. Rugged UV-treated polymer enclosure protects from the harsh elements. 818-991-1778 www.ssvworks.com PN: WP3-RZ3O65
Powersports Product Runner-Up Hypertech Hypertech Harness/Seatbelt Hypertech’s four-point, 2-in. safety harness is designed specifically to work with narrow UTV seats and space. Shoulder straps have integrated pull-down adjusters, pockets and padding. The L-shaped shoulder and lap-belt design reduces the hassle of strapping in and exiting. Designed for no pinching or shoulder discomfort. Enjoy a safe and comfortable ride. 901-385-1888 www.hypertech.com PN: 3001003
Powersports Product Runner-Up TSI Products Inc. Stratos Climate 5 Multi-Fit Under-Dash Heater Kit Features include variable fan speed to enhance passenger comfort, temperature control to achieve maximum vehicle comfort, and four adjustable vents to customize directional airflow for both driver and passenger. Kit includes all components needed to complete installation. Ease of installation under dash. 800-521-2997 www.stratosclimate.com PN: SCP7103
Street Rod/Custom Car Product Winner Dakota Digital RTX-32F-X ’32 Ford Retrotech Instruments The RTX series is the latest from Dakota Digital, focused on retaining a stock look without sacrificing the late-model features users love. Every effort has been put forth to incorporate OEM design elements regarding the layout, face styling and indicators. CNC-machined engine-turned bezel to provide a timeless look with modern technology. 800-852-3228 www.dakotadigital.com PN: RTX-32F-X
Street Rod/Custom Car Product Runner-Up Lokar Inc. LS Classic LS Distributor and Plug Wire Set Top off a vintage-look LS swap with Lokar’s LS Classic Distributor and Plug Wire Set. The LS Classic Distributor and Plug Wire Set includes a hollow cast-aluminum distributor body that allows users to pass the plug wires from remote-mounted coils through the distributor and then on to the sparkplugs, creating a true vintage look. 877-469-7440 www.lokar.com
Street Rod/Custom Car Product Runner-Up Speedway Motors Deluxe LS Swap Fuel Filter/Regulator The Deluxe LS Swap Fuel Filter/Regulator no longer comes with unreliable adapter fittings and OE-style plastic quick disconnects. This regulator now has the correct fittings built into the assembly. Engineered to work in returnless-style LS-swap fuel systems. AN6 inlet/outlet/return, preset 58-psi fuel pressure, full-flow inline design. 402-323-3200 www.speedwaymotors.com PN: 91012808
Tire and Related Product Winner Yokohama Tire Geolandar X-AT Rugged gets redefined with Yokohama’s new Geolandar X-AT extreme all-terrain tire. The X-AT is available in 27 sizes, ranging from 15 to 22 in. It offers ultimate off-road performance without sacrificing on-road comfort, making it a great performance upgrade for a variety of pickups and SUVs, no matter how or where they’re driven. 800-423-4544 www.yokohamatire.com PN: 110116004
Tire and Related Product Runner-Up Yokohama Tire Advan Apex Yokohama’s ultra-high-performance heritage rolls on with the new Advan Apex. Made for the North American market, the Y-rated Apex comes in 44 sizes, with 17- to 20-in. fitments for a wide range of sports cars, high-end performance vehicles and American muscle cars. The Apex has a 25,000-mi. limited tread warranty (12,500 mi. on staggered fitments). 800-423-4544 www.yokohamatire.com PN: 110160130
Tire and Related Product Runner-Up Yokohama Tire Geolandar X-CV For luxury SUV and crossover owners, there haven’t been a lot of choices for replacement tires—until now. Yokohama Tire’s new Geolandar X-CV fills the need with 23 W-speed-rated sizes, covering nearly all 18- to 22-in. luxury SUV/crossover fitments. 800-423-4544 www.yokohamatire.com PN: 110157001
Tools and Equipment Product Winner Trac Tire Rotation Assistance Cart Trac Tire Rotation Assistance Cart The Trac Tire Rotation Assistance Cart is a tool to assist with the removal and installation of the wheel/tire assembly on or off of a vehicle. The cart rolls under the tire and supports the weight of the tire, allowing the technician to not have to lift the wheel/tire from the vehicle, saving his/her back. 720-231-1839 www.liftwithtrac.com PN: LWT001
Tools and Equipment Product Runner-Up Badass Workbench 2Bay Badass Workbench A 6-ft. long x 37.5-in. high x 32-in. deep workbench. Has Leg levelers for uneven floor; powdercoated drawers and frame; 450-lb.-capacity drawers; and 3/8-in.-plate steel top with a backsplash. Additional options include: four casters; receiver tubes (either end or both); a powdercoated pegboard; keyed locks; lock bars; a vise (slide in or traditional mount); powdercoated top; and 1/2-in. fat top (72-in. long x 36-in. deep). 866-547-1123 www.badassworkbench.us
Tools and Equipment Product Runner-Up Makeit Inc. Makeit 2x4 Large-Format 3D Printer Handcrafted in SoCal, this model is designed for the auto industry to accommodate 3-D printing of big parts such as hoods/spoilers/wings. Key features include massive 54x24x31 heated rectangular print area, auto-leveling, remote control via smartphone, enclosed and on-wheel. An ideal shop tool to make prototypes/master molds/jigs and fixtures in-house faster and cheaper. 626-500-5380 www.makeit-3d.com PN: MK2x4104
Van/Pickup/Sport-Utility Product Winner RSI SmartCap SmartCap EVO SmartCap is said to be the world’s first stainless-steel five-piece modular truck cap that seamlessly integrates with the SmartSystem of accessories, giving consumers more control over managing their cargo. It installs in under an hour and can be purchased online, flat-packed and shipped to a consumer’s home or a jobber, changing how truck caps are bought and sold. 775-636-9664 www.rsismartcap.com PN: EV0303-MB
Van/Pickup/Sport-Utility Product Runner-Up Bestop Premium Accessories Group Jeep Gladiator Bedside Storage Lockboxes Organize and secure dirty adventure gear in the bed and keep the interior clean. With easy access from outside the bed, the large storage areas allow users to bring what they need for every outing. Tie-downs allow the included nylon net to restrain gear in the main bed. and dividers keep gear in place internally. Fast installation with no drilling. 800-348-8339 www.tuffyproducts.com PN: 363-01
Van/Pickup/Sport-Utility Product Runner-Up BuiltRight Industries ’20 Jeep Gladiator Bedside Rack Storage System The Bedside Rack System installs on the inside walls of the bed of the new Jeep Gladiator and provides a modular mounting platform for the easy storage of gear, tools and other equipment. Installation is entirely bolt-on and takes just minutes. Invented by Matt Beenen, the Winner of the 2018 SEMA YEN Launch Pad competition. 203-546-8981 www.builtrightind.com PN: 102115
Wheel and Related Product Winner Topline Products VR16–Raid As the newest introduction into the Chase Series from V-Rock Offroad Wheels, the VR16-Raid features an innovative Race Ring designed to simulate a bead-lock design. A deep lip flows into notched and cutout spokes for an aggressive stance. The VR16-Raid is available in 18x10, 20x10, 20x12 and 22x12 in. satin-black finish. 909-628-7500 www.v-rockoffroadwheels.com PN: VR16-215820SB
Wheel and Related Product Runner-Up The Wheel Group/Wheel-1 Cali Offroad Gemini Polished/Milled Cali Offroad, Gemini. Shown in highly polished with milled spokes. Also available in gloss black with milled accents The Gemini is the company’s take on a classic mesh wheel with a modern twist. Available in 20x9, 20x10, 20x12, 22x12 and 24x14 for all popular five-, six- and eight-lug applications. 626-363-1676 www.calioffroad.com www.thewheelgroup.com PN: 9112-22281P
Wheel and Related Product Runner-Up The Wheel Group/Wheel-1 Mayhem Wheels Voyager Dark Bronze Mayhem Voyager. Displayed in dark bronze. The newest flow-formed addition to the family. This overland-inspired wheel is designed to reliably deliver whatever wild destination the user has in mind—and do it in style. Also available in matte black. It is offered in all popular five- and six-lug applications. 626-363-1676 www.thewheelgroup.com www.mayhemwheels.com PN: 8303-7883MZ0