By Fredy Ramirez

The SEMA Data Co-op (SDC) is “data central” for hundreds of specialty parts brands, representing millions of part numbers and tens of millions of vehicle applications. Created by SEMA, the SDC is the definitive, industry-owned and -operated centralized data repository, complete with a comprehensive set of online data management tools.

The product releases below are from SEMA members who are also part of the SDC at the the Bronze, Silver, Gold or Platinum level. Learn more about the SDC at www.semadatacoop.org.

SDC members are invited to submit new-product press releases for consideration to editors@sema.org.

Flowmaster American Thunder Cat-Back Exhaust System Flowmaster announces the release of its stainless-steel American Thunder cat-back exhaust system for the ’14–’19 RAM 3500 Crew Cab and Mega Cab trucks with the 6.4L Hemi engine. The system is engineered to provide improved performance and fuel economy while producing a moderate tone inside and outside the truck. 866-464-6553 www.holley.com PN: 817932
Sniper EFI Fuel Tank Holley has announced the release of its Sniper EFI fuel tank system for 1970 Monte Carlo, ’70 —’73 Camaro and Firebird. The systems are designed to be capable of supporting up to 550 hp in EFI applications. Tanks are coated with galvanized steel and powdercoated silver manufactured for corrosion protection. A fuel level sender is included with the correct Ohm range for factory gauges. The kit includes the tank, fuel pump, internal baffling and the filler neck. 866-464-6553 www.holley.com PN: ’70–’73 Camaro and Firebird 19-158, ’70 Monte Carlo 19-176
Mishimoto Jeep Wrangler Aluminum Radiator Mishimoto introduces its Performance Aluminum Radiator for ’07–’18 Jeep Wrangler JK Hemi. The radiator is constructed to be 18% greater in core volume, fin surface area and external tube area, with a 13% increase in coolant capacity over the stock radiator. The radiator utilizes a dual-pass designed to keep coolant in the radiator longer. The system features extruded, internally strutted tubes to help combat flex within the core. These strutted tubes are engineered to provide the radiator with greater rigidity and durability, reducing the potential for cracks and leaks. 877-466-4744 www.mishimoto.com PN: MMRAD-JK-HEMI
Hooker BlackHeart Cat-Back Exhaust System Hooker BlackHeart announces the release of its Cat-Back Exhaust System for the ’98 –’04 Porsche Carrera 911 / 996 C2-C4 3.6L. It uses all the factory hardware and is engineered to bolt in place of the factory muffler. The high-flow mufflers and resonators are engineered to deliver a deep tone with reduced resonance at cruising speed. 866-464-6553 www.holley.com PN: BH8319
Flowtech Upright Headers Flowtech introduces its Upright Headers for Ford and Mazda 2.3L engines. The headers feature CNC mandrel-bent primary tubes engineered for the smooth flow of the exhaust pulse and increased cylinder scavenging of the exhaust to improve engine breathing. The collector and flange are constructed to provide maximum strength for exhaust flow and a leak free-seal. The headers include a welded-in collector merge spear manufactured to control exhaust gas re-entry into primary tubes. 866-464-6553 www.holley.com PN 12160FLT

SDC members are invited to submit new-product press releases for consideration to editors@sema.org.

By Fredy Ramirez

The SEMA Data Co-op (SDC) is “data central” for hundreds of specialty parts brands, representing millions of part numbers and tens of millions of vehicle applications. Created by SEMA, the SDC is the definitive, industry-owned and -operated centralized data repository, complete with a comprehensive set of online data management tools.

The product releases below are from SEMA members who are also part of the SDC at the the Bronze, Silver, Gold or Platinum level. Learn more about the SDC at www.semadatacoop.org.

SDC members are invited to submit new-product press releases for consideration to editors@sema.org.

Flowmaster American Thunder Cat-Back Exhaust System Flowmaster announces the release of its stainless-steel American Thunder cat-back exhaust system for the ’14–’19 RAM 3500 Crew Cab and Mega Cab trucks with the 6.4L Hemi engine. The system is engineered to provide improved performance and fuel economy while producing a moderate tone inside and outside the truck. 866-464-6553 www.holley.com PN: 817932
Sniper EFI Fuel Tank Holley has announced the release of its Sniper EFI fuel tank system for 1970 Monte Carlo, ’70 —’73 Camaro and Firebird. The systems are designed to be capable of supporting up to 550 hp in EFI applications. Tanks are coated with galvanized steel and powdercoated silver manufactured for corrosion protection. A fuel level sender is included with the correct Ohm range for factory gauges. The kit includes the tank, fuel pump, internal baffling and the filler neck. 866-464-6553 www.holley.com PN: ’70–’73 Camaro and Firebird 19-158, ’70 Monte Carlo 19-176
Mishimoto Jeep Wrangler Aluminum Radiator Mishimoto introduces its Performance Aluminum Radiator for ’07–’18 Jeep Wrangler JK Hemi. The radiator is constructed to be 18% greater in core volume, fin surface area and external tube area, with a 13% increase in coolant capacity over the stock radiator. The radiator utilizes a dual-pass designed to keep coolant in the radiator longer. The system features extruded, internally strutted tubes to help combat flex within the core. These strutted tubes are engineered to provide the radiator with greater rigidity and durability, reducing the potential for cracks and leaks. 877-466-4744 www.mishimoto.com PN: MMRAD-JK-HEMI
Hooker BlackHeart Cat-Back Exhaust System Hooker BlackHeart announces the release of its Cat-Back Exhaust System for the ’98 –’04 Porsche Carrera 911 / 996 C2-C4 3.6L. It uses all the factory hardware and is engineered to bolt in place of the factory muffler. The high-flow mufflers and resonators are engineered to deliver a deep tone with reduced resonance at cruising speed. 866-464-6553 www.holley.com PN: BH8319
Flowtech Upright Headers Flowtech introduces its Upright Headers for Ford and Mazda 2.3L engines. The headers feature CNC mandrel-bent primary tubes engineered for the smooth flow of the exhaust pulse and increased cylinder scavenging of the exhaust to improve engine breathing. The collector and flange are constructed to provide maximum strength for exhaust flow and a leak free-seal. The headers include a welded-in collector merge spear manufactured to control exhaust gas re-entry into primary tubes. 866-464-6553 www.holley.com PN 12160FLT

SDC members are invited to submit new-product press releases for consideration to editors@sema.org.

Compiled by SEMA Editors

GlobalData: Automotive Plant Closures in North America Due to Coronavirus Likely to Last Beyond March

Following the news that Ford, General Motors and Fiat Chrysler (FCA) are shutting their North American manufacturing plants through March 30 in response to the deepening coronavirus (COVID-19) crisis, David Leggett, automotive editor at GlobalData, offered his view:

“The news from the U.S. is certainly not unexpected and follows temporary plant closures already announced for Europe. As is the case in Europe, the reasons behind the cessation of manufacturing operations are a sudden large drop to demand, supply-chain disruption and a duty of care to the workforce in the face of an unprecedented public health crisis.

"In a coordinated move that also involved the United Auto Workers (UAW), ‘Detroit 3’ U.S. auto producers have set the closure period to March 30 with the situation then reviewed on a regular basis after that.

“Given the forecast trajectory and spread of the coronavirus, it is highly unlikely that production will be able to resume soon after March 30 and that shutdowns will be extended into April at least.

“Of particular importance to a production restart is a stabilization to market conditions and there is no sign of that yet.

“Demand for new cars is drying up in major markets as consumers face considerable uncertainty over the economic outlook and grapple with new priorities in their daily lives. The March sales numbers are going to make for grim reading in Europe and the U.S.

“While there is some inertia support for sales, such as orders to fleets that were already baked in, private car sales will have fallen off a cliff. Dealerships are not exactly busy with footfall or leads.

“Much depends on how economies react to the crisis over the next few weeks and whether government actions and support in response to the crisis can restore already damaged consumer and business confidence.”

Australian Automotive Aftermarket Association Celebrates 40 Years Serving the Automotive Aftermarket

The Australian Automotive Aftermarket Association (AAAA) is celebrating its 40th year serving and protecting the automotive aftermarket industry. In 1980, the AAAA was founded by a group of businesses that became concerned with regulatory developments in Australia and their impact on the automotive aftermarket. Putting aside competitive pressures, they came together as the Australian Automotive Aftermarket Association to better serve and protect the industry. AAAA will celebrate its 40th anniversary with members and industry stakeholders over the course of the year.

Hot Shot’s Secret has announced the title sponsorship of Firepunk Diesel’s Save the Racks Chevy S-10 and unveils an all new Hot Shot’s Secret-branded design.

Hot Shot’s Secret Announces Sponsorship of Firepunk Diesel’s Save The Racks S-10

Hot Shot’s Secret has announced the title sponsorship of Firepunk Diesel’s Save the Racks Chevy S-10 and unveils an all new Hot Shot’s Secret-branded design. The world record holder built by Firepunk Diesel was used the last two years to support “Save the Racks” to promote breast cancer awareness and touted a metallic pink, black and white checkerboard design. In 2019, the Firepunk Diesel S-10 driven by Larson Miller clinched both the world’s fastest diesel door slammer title at 4.25 at 177 mph, as well as the 2019 Outlaw Diesel Super Series (ODSS) Pro Mod points championship. Hot Shot’s Secret has now stepped up to sponsor this world record holder for 2020. Firepunk Diesel purchased the truck and has installed an all-new billet aluminum Cummins engine built by D&J Precision Machine and known as the “Executioner” that produced more than 3,200 hp and 3300 lb.-ft. of torque on the dyno, giving the truck 500 more hp and saving 200 lbs. of weight for 2020.

VP Racing Fuels Continues to Power Global Motorsports

VP Racing Fuels Inc. continues to supply race fuels, coolants and lubricants to race series and teams, despite the economic challenges caused by COVID-19. According to the company, VP has maintained sufficient inventory and transportation to supply all professional and amateur race customers around the world. Over the past several weeks, VP has signed new agreements with World Racing League and American Flat Track and continues to fuel series and events that are recognized around the world. 

Radu Pop

Stertil-Koni’s Radu Pop Named Chair of New TMC Task Force

Stertil-Koni has announced that the company’s Business Development Manager Radu Pop has been named chairman of a new Technology and Maintenance Council (TMC) task force, the Technology & Engineering Policy Committee. TMC supports the American Trucking Association with research, analysis and policy development. The goal of the policy committee is to develop best practices to safely use vehicle lifting systems and related equipment. The committee, comprised of trucking industry and education professionals, will develop guidelines to assist shop managers in selecting the appropriate lifting systems for specific medium and heavy duty vehicle maintenance operations.

Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA eNews. Send your items for consideration to editors@sema.org.

By SEMA Editors

Companies that submit their booth space application and deposit for the 2020 SEMA Show by Friday, March 27, are eligible to participate in May’s Priority Space Selection process. Buying a booth now guarantees your company’s eligibility for the booth selection process, while creating the opportunity to plan early and take advantage of the early-bird savings available on Show services on everything from electricity to drayage.

The 2020 SEMA Show Priority Space Selection takes place May 4–20. During the selection process, exhibitors use their SEMA Show seniority to choose the best locations for their Show displays at the Las Vegas Convention Center and Westgate Las Vegas Resort & Casino.

When it’s time to pick a location, a SEMA Show account representative will contact (via telephone) the exhibitor’s primary SEMA Show contact and help locate and assign the space that best suits the company’s needs.

The 2020 SEMA Show is scheduled for Tuesday–Friday, November 3–6, in Las Vegas. To participate in the Priority Space Selection Process, reserve a booth space by visiting www.SEMAShow.com/buyabooth.

By SEMA Editors

Companies that submit their booth space application and deposit for the 2020 SEMA Show by Friday, March 27, are eligible to participate in May’s Priority Space Selection process. Buying a booth now guarantees your company’s eligibility for the booth selection process, while creating the opportunity to plan early and take advantage of the early-bird savings available on Show services on everything from electricity to drayage.

The 2020 SEMA Show Priority Space Selection takes place May 4–20. During the selection process, exhibitors use their SEMA Show seniority to choose the best locations for their Show displays at the Las Vegas Convention Center and Westgate Las Vegas Resort & Casino.

When it’s time to pick a location, a SEMA Show account representative will contact (via telephone) the exhibitor’s primary SEMA Show contact and help locate and assign the space that best suits the company’s needs.

The 2020 SEMA Show is scheduled for Tuesday–Friday, November 3–6, in Las Vegas. To participate in the Priority Space Selection Process, reserve a booth space by visiting www.SEMAShow.com/buyabooth.

By SEMA Editors

Latest Jobs Added to SEMA Career Center

Are you hunting for a new job? The SEMA Career Center has a comprehensive listing of automotive-related job openings around the country. Here are some of the latest jobs posted to the website.

IT Audit Manager
FOX Factory Inc. is hiring an IT audit manager responsible for creating the company’s information technology audit function in consultation with the director of internal audit. Candidates must have a bachelor’s degree in computer science, accounting, finance or information technology; relevant professional certifications, such as CISA, CISSP, CISM, CRISC, CIA or CPA; and five to seven years’ experience performing IT audits.

Sales Manager
ECUMaster USA is hiring a sales manager responsible for inbound and outbound sales, managing wholesale relationships, coordinating with social and traditional media managers, managing sponsorship relationships and attending trade shows and race events in a professional capacity. Sales experience is required. Electronics experience is preferred and a tuning or engineering background is a plus.

Automotive Customer Service Specialist
Energy Suspension is hiring an automotive customer service specialist to provide automotive product application information and technical assistance. Additional responsibilities include order processing and responding to emails. Occasional travel to local trade shows and events is required. Candidates must have basic automotive knowledge and prior customer service experience.

By SEMA Editors

Following are dates and locations for several upcoming SEMA-sponsored shows, measuring sessions and activities.

• YEN General Membership Call, April 15, 2020
• WTC Ambassador (WTCA) Call, May 6, 2020
• 2020 Collector Car Appreciation Day, July 10, 2020
• 2020 SEMA Show Exhibitor Summit, June 24–25, Las Vegas Convention Center, Las Vegas
• SEMA Nordic Business Development Conference, August 29–September 2, 2020, Stockholm, Sweden
• 2020 SEMA Show, November 3–6, 2020, Las Vegas Convention Center, Las Vegas
• PRI Trade Show, December 10–12, 2020, Indiana Convention Center, Indianapolis

For association-related travel, contact Manya Petropaki (manya.p@travelstore.com) at Travel Store USA, 949-930-9268.

SEMA Editors

SEMA eNews highlights SEMA-member companies’ websites weekly through the Hot Links to Cool Sites section. SEMA members: To be included in Hot Links to Cool Sites, email your company name and website to enews@sema.org. Note: Make sure to include “Hot Links” in the subject line of the email.

• AERO Exhaust
• Armordillo USA
• Black Horse Off Road
• Clinched Flares
• FST Performance
• Green Filter USA
• Hypertech
• Lange Originals
• NightRide
• REV Wheels LLC

Exhibitors interested in getting a jump on SEMA Show planning for 2020 can reserve booth space now.

Exhibitors interested in getting a jump on SEMA Show planning for 2020 can reserve booth space now.