Thu, 04/02/2009 - 00:00

SEMA Member News -- March/April 2009
WTC

The SEMA Custom Wheel & Tire Specialist Certification Program

Member News, April 2009, WTC
The SEMA Custom Wheel & Tire Specialist Exam is job-related and designed to measure a candidate’s real-world skills. Certified technicians promote consumer trust and confidence and improve the image of the specialty automotive industry.

SEMA certification is a voluntary process through which custom wheel and tire technicians may prove their abilities to themselves, their employers and their customers.

By meeting the eligibility criteria and passing a SEMA test, technicians earn a valuable credential, available exclusively to custom wheel and tire specialists.

Certified technicians promote consumer trust and confidence and improve the image of the specialty automotive industry. And because the tests are a true measure of know-how and expertise, certified technicians have the satisfaction of knowing that they are among the elite in their profession—particularly since these credentials are recognized nationwide.

The SEMA Installer Certification Program has been developed in cooperation with the National Institute for Automotive Service Excellence. This groundbreaking initiative is the only industry-supported, nationally recognized certification program of its kind. Subject-matter experts representing wheel and tire manufacturers, equipment suppliers, technicians and other industry representatives wrote the Custom Wheel & Tire Specialist Exam with the goal of bringing a higher level of professionalism to technicians and other industry professionals to improve the image of the industry.

The primary objectives of the Installer Certification Program are to elevate the level of quality and professionalism within the specialty automotive industry, enhance the industry’s image and instill consumer confidence to ensure that consumers and new-vehicle dealers have a means of defining a technician’s competency and skill level. In addition, certification furnishes a yardstick by which to measure a company’s commitment to quality and customer satisfaction while also providing for better marketability of the products and services that drive the industry.

The SEMA Custom Wheel & Tire Specialist Exam is job-related and designed to measure a candidate’s real-world skills. All tests are written in a multiple-choice format and are intended to deal with specialty wheel and tire installation, troubleshooting, diagnosis and/or repair with which technicians work on a day-to-day basis.

The SEMA Custom Wheel & Tire Specialist Certification Program requires that test candidates have at least two years of hands-on work experience. The test is offered in May and November at more than 700 test centers nationwide. Technicians who pass the SEMA exam and who meet the work experience requirement will receive credentials from SEMA that are valid for five years. SEMA credentials include a certificate suitable for framing, an insignia and a wallet card.

The benefits of the SEMA Installer Certification Program are both personal and professional. A certified technician receives an impartial, third-party endorsement of his know-how and expertise on a national level. Certification can potentially lead to increased job opportunities and will increase respect, recognition and credibility in the industry and profession. Certification also creates a customer “comfort zone” that reduces concerns over warranty-related issues and provides consumers and new-vehicle dealers with a true measure of a technician’s—and a business owner’s—commitment to quality, excellence and customer satisfaction.

Because certification requires job experience, study and knowledge of changing technology, it instills pride and provides employers with a key benchmarking tool to hire, reward and retain skilled employees. It also delivers a marketing edge—a quality advantage that’s essential to making a business stronger and more competitive.

SEMA certification is a winning proposition for all involved. The next test will be held in May 2009. For more information, test preparation info and to download a registration form, visit www.sema.org/certification.

 

Recently Certified Wheel and Tire Professionals

  • Derek Buchal, American Tire Co.
  • Phillip Davidson, American Tire Co.
  • Donnie Eagle, Big O Tires
  • David Estes, Big O Tires
  • David Gibson, American Tire Co.
  • David Huffstetler, American Tire Co.
  • Thomas Huls, Big O Tires
  • Kenneth Lawson, Big O Tires
  • Eric McAnulty Sr., Big O Tires
  • Gregory McGinnis, American Tire
  • Scott Weiss, Konig Wheels
Thu, 04/02/2009 - 00:00

In today’s economy, management is faced with two conflicting situations: We must implement all change that is necessary and resist all change that isn’t essential.

Through the next SEMA webinar, “Tough Times Bring Change: Learn How to Manage Moving Forward,” you will learn how to get people to embrace the change that is necessary and create an environment that allows rational resistance. You will attain the tools your business needs to help you manage and achieve what at first glance appears to be unsolvable. Use change to move forward.

What: “Tough Times Bring Change: Learn How to Manage Moving Forward”
When: Thursday, April 9, 10:00–11:00 a.m. (PDT)
Presenter: Peter de Jager, Technobility

The webinar is the final session of the 2009 SEMA Recession Survival Series, a collection of online workshops to help member businesses survive the current economic crisis. The new program focuses on topics specific to today’s challenges, including managing cash flow, retaining the best employees, managing inventory and leading your company through 2009 into the new business environment.

Register for this session of the 2009 SEMA Recession Survival Series.

 

SEMA's Webinar Program: The SEMA webinar program brings the world-class business seminars featured during the SEMA Show right to your desktop. Different business-building sessions are constantly added to the program, offering members the latest insight and practices from today’s leading speakers.

All SEMA webinars are conducted live and are open to all employees of SEMA-member companies free of charge. To participate, all you need is a computer with Internet access and a telephone.

Thu, 04/02/2009 - 00:00

In today’s economy, management is faced with two conflicting situations: We must implement all change that is necessary and resist all change that isn’t essential.

Through the next SEMA webinar, “Tough Times Bring Change: Learn How to Manage Moving Forward,” you will learn how to get people to embrace the change that is necessary and create an environment that allows rational resistance. You will attain the tools your business needs to help you manage and achieve what at first glance appears to be unsolvable. Use change to move forward.

What: “Tough Times Bring Change: Learn How to Manage Moving Forward”
When: Thursday, April 9, 10:00–11:00 a.m. (PDT)
Presenter: Peter de Jager, Technobility

The webinar is the final session of the 2009 SEMA Recession Survival Series, a collection of online workshops to help member businesses survive the current economic crisis. The new program focuses on topics specific to today’s challenges, including managing cash flow, retaining the best employees, managing inventory and leading your company through 2009 into the new business environment.

Register for this session of the 2009 SEMA Recession Survival Series.

 

SEMA's Webinar Program: The SEMA webinar program brings the world-class business seminars featured during the SEMA Show right to your desktop. Different business-building sessions are constantly added to the program, offering members the latest insight and practices from today’s leading speakers.

All SEMA webinars are conducted live and are open to all employees of SEMA-member companies free of charge. To participate, all you need is a computer with Internet access and a telephone.

Thu, 04/02/2009 - 00:00

The SEMA Credit Card Program through CarCareONE (GE Money) wants to help your company re-energize sales through its 90-day deferred interest promotion. CarCareONE is a private-label credit-card program designed to help manufacturers, WDs, jobbers/retailers and installers increase sales and brand recognition.

To give your sales a boost, CarCareONE is offering its 90-day with payment, deferred-interest promotion at no cost to SEMA members. This special promotion is available from now until May 31.

Despite economic uncertainty, consumer financing is still a powerful sales tool. While CarCareONE is aware that not every customer will qualify for credit in this environment, those who do will appreciate the convenience and payment flexibility, helping to drive up your company’s sales.

To take advantage of this special promotion, SEMA members should enroll today with CarCareONE. To get started or for more details, contact the SEMA Membership Department at member@sema.org or call CarCareONE at 800/244-7354.

Note: Members currently enrolled with CarCareONE: Use Tran Code 333 for the 0% promotion.

Thu, 04/02/2009 - 00:00

The SEMA Credit Card Program through CarCareONE (GE Money) wants to help your company re-energize sales through its 90-day deferred interest promotion. CarCareONE is a private-label credit-card program designed to help manufacturers, WDs, jobbers/retailers and installers increase sales and brand recognition.

To give your sales a boost, CarCareONE is offering its 90-day with payment, deferred-interest promotion at no cost to SEMA members. This special promotion is available from now until May 31.

Despite economic uncertainty, consumer financing is still a powerful sales tool. While CarCareONE is aware that not every customer will qualify for credit in this environment, those who do will appreciate the convenience and payment flexibility, helping to drive up your company’s sales.

To take advantage of this special promotion, SEMA members should enroll today with CarCareONE. To get started or for more details, contact the SEMA Membership Department at member@sema.org or call CarCareONE at 800/244-7354.

Note: Members currently enrolled with CarCareONE: Use Tran Code 333 for the 0% promotion.

Thu, 04/02/2009 - 00:00

Brenda Priddy's photographers grabbed these spy shots of the forthcoming Ferrari F450 prototype wearing not an inch of disguise, she says. While some of the body pieces are missing on the black mule, a large portion of the production sheetmetal is clearly visible. Boasting more than 500 hp, the F450 is rumored to have a higher power output than the 520hp F430 Scuderia.

Ferrari will use the same double-clutch gearbox from the California for the F450 to double-up with the envisaged 4.5L V8. How the global financial crisis has affected the scarlet marque will be seen in the F450 through possible technologies, such as a road car version of KERS (Kinetic Energy Recovery Systems).

Ferrari has apparently code-named the car F142, and it is expected to make its first public showing at the Frankfurt Motor Show in September 2009.



Thu, 04/02/2009 - 00:00

Brenda Priddy's photographers grabbed these spy shots of the forthcoming Ferrari F450 prototype wearing not an inch of disguise, she says. While some of the body pieces are missing on the black mule, a large portion of the production sheetmetal is clearly visible. Boasting more than 500 hp, the F450 is rumored to have a higher power output than the 520hp F430 Scuderia.

Ferrari will use the same double-clutch gearbox from the California for the F450 to double-up with the envisaged 4.5L V8. How the global financial crisis has affected the scarlet marque will be seen in the F450 through possible technologies, such as a road car version of KERS (Kinetic Energy Recovery Systems).

Ferrari has apparently code-named the car F142, and it is expected to make its first public showing at the Frankfurt Motor Show in September 2009.



Thu, 04/02/2009 - 00:00

Brenda Priddy's photographers grabbed these spy shots of the forthcoming Ferrari F450 prototype wearing not an inch of disguise, she says. While some of the body pieces are missing on the black mule, a large portion of the production sheetmetal is clearly visible. Boasting more than 500 hp, the F450 is rumored to have a higher power output than the 520hp F430 Scuderia.

Ferrari will use the same double-clutch gearbox from the California for the F450 to double-up with the envisaged 4.5L V8. How the global financial crisis has affected the scarlet marque will be seen in the F450 through possible technologies, such as a road car version of KERS (Kinetic Energy Recovery Systems).

Ferrari has apparently code-named the car F142, and it is expected to make its first public showing at the Frankfurt Motor Show in September 2009.



Thu, 04/02/2009 - 00:00

Brake kits, wheels and gauges were among the new street rod and custom car products most popular with buyers at the 2008 SEMA Show. SEMA used a new digital tracking method at the 2008 New Products Showcase, allowing buyers to scan product barcodes and receive product details via printout or e-mail.

Who was doing all that scanning? More than 9,400 were retailers, followed by warehouse distributors (3,900), repair/service/installers (3,900) and builders/fabricators (3,500).

There were nearly 100 products entered in the Best New Street Rod/Custom Car Product category. The following are the top 10 of most interest to buyers (click on the manufacturer's name for more product details):


1: Air Ride Technologies ShockWave v3.5
Airspring/shock absorber combinations utilizing an internal ride height sensor to ease installation of LevelPro control system.


2: Auto Meter American Muscle Gauge Series
Features a hybrid metal dial with Hi-Def LED illumination.


3: Classic Performance Products Brembo Big Brake System for GM Muscle
Exclusive partnership with Brembo Brakes, CPP offers GM AFX musclecar brake kits.


4: Mattson’s Radiator/The Fan Man Side Winder Fan
Features brushless motor, 2400 cpm and 1 5/8-inch center thickness. 17 5/8-inch outside diameter adjustable motor location.


5: Morrison Motorsport -71 Flat Billet SuperCharger Tophat
Eight-throttle EFI top hat assembly to suit 6/8-71 supercharger. Constructed of 6061-T6 billet aluminum.


6: Energy Suspension LS1 to small-block Chevy Chassis Complete Engine Mount Set
Performance polyurethane mounts, heavy-duty steel conversion plate and mounting hardware.


7: Rodtana Design Rodtana GT
20-inch forged alloy for street rods, muscle rods, modern and classic. Custom fitments and finishes including color match, brushed and rally striping.


8: Air Ride Technologies AirCan ShockWave Cover
Accessory to the 7000 and 8000 series ShockWaves. Designed to improved cosmetic appearance and allow the unit to be installed closer to other components by containing the air spring inside an aluminum container.


9: Classic Performance Products 1960–87 Chevrolet C10 Truck Modular 13-inch SOS
Modular 13-inch SOS kit for 1960–87 Chevy pickups. New design helps solves tire-to-fender interference commonly found with lowered trucks.


10: Aicona Wheels TiRM
Ti Wheels' tuner wheel featuring an optional inner-painted stripe.

Thu, 04/02/2009 - 00:00

Brake kits, wheels and gauges were among the new street rod and custom car products most popular with buyers at the 2008 SEMA Show. SEMA used a new digital tracking method at the 2008 New Products Showcase, allowing buyers to scan product barcodes and receive product details via printout or e-mail.

Who was doing all that scanning? More than 9,400 were retailers, followed by warehouse distributors (3,900), repair/service/installers (3,900) and builders/fabricators (3,500).

There were nearly 100 products entered in the Best New Street Rod/Custom Car Product category. The following are the top 10 of most interest to buyers (click on the manufacturer's name for more product details):


1: Air Ride Technologies ShockWave v3.5
Airspring/shock absorber combinations utilizing an internal ride height sensor to ease installation of LevelPro control system.


2: Auto Meter American Muscle Gauge Series
Features a hybrid metal dial with Hi-Def LED illumination.


3: Classic Performance Products Brembo Big Brake System for GM Muscle
Exclusive partnership with Brembo Brakes, CPP offers GM AFX musclecar brake kits.


4: Mattson’s Radiator/The Fan Man Side Winder Fan
Features brushless motor, 2400 cpm and 1 5/8-inch center thickness. 17 5/8-inch outside diameter adjustable motor location.


5: Morrison Motorsport -71 Flat Billet SuperCharger Tophat
Eight-throttle EFI top hat assembly to suit 6/8-71 supercharger. Constructed of 6061-T6 billet aluminum.


6: Energy Suspension LS1 to small-block Chevy Chassis Complete Engine Mount Set
Performance polyurethane mounts, heavy-duty steel conversion plate and mounting hardware.


7: Rodtana Design Rodtana GT
20-inch forged alloy for street rods, muscle rods, modern and classic. Custom fitments and finishes including color match, brushed and rally striping.


8: Air Ride Technologies AirCan ShockWave Cover
Accessory to the 7000 and 8000 series ShockWaves. Designed to improved cosmetic appearance and allow the unit to be installed closer to other components by containing the air spring inside an aluminum container.


9: Classic Performance Products 1960–87 Chevrolet C10 Truck Modular 13-inch SOS
Modular 13-inch SOS kit for 1960–87 Chevy pickups. New design helps solves tire-to-fender interference commonly found with lowered trucks.


10: Aicona Wheels TiRM
Ti Wheels' tuner wheel featuring an optional inner-painted stripe.