SEMA’s Business Technology Committee (BTC) will conduct a seminar in conjunction with the Hotrod & Restoration Trade Show that will cover the basics and benefits of standardized product information.

The BTC exists to help SEMA members make the right technology decisions. The idea is to focus on expanding selling opportunities and cut costs through the use of standards and the right technologies. Manufacturers who've taken the time to get their data into industry-standard formats are experiencing company-wide benefits, such as fewer returns by reduction of data entry errors and inaccurate fitments, increased speed to market for all products and improved inventory efficiency to reduce costs.

Participate in the BTC seminar that promises no “geek speak” and learn why adopting industry standards will increase your company's efficiency and profits.

SEMA Business Technology Committee Seminar

Where: Hotrod & Restoration Show – Indiana Convention Center, Indianapolis, Indiana
When: Thursday, March 11 – Presented by Scott O’Toole
Topic: “Learn How Data Can Make Selling Your Products Easy!”

Access the Hotrod & Restoration Trade Show seminar registration form here. The deadline to submit your seminar registration form is Friday, February 12. To obtain additional information regarding the 2010 Hotrod & Restoration Trade Show, visit www.hotrodshow.com.

SEMA’s Business Technology Committee (BTC) will conduct a seminar in conjunction with the Hotrod & Restoration Trade Show that will cover the basics and benefits of standardized product information.

The BTC exists to help SEMA members make the right technology decisions. The idea is to focus on expanding selling opportunities and cut costs through the use of standards and the right technologies. Manufacturers who've taken the time to get their data into industry-standard formats are experiencing company-wide benefits, such as fewer returns by reduction of data entry errors and inaccurate fitments, increased speed to market for all products and improved inventory efficiency to reduce costs.

Participate in the BTC seminar that promises no “geek speak” and learn why adopting industry standards will increase your company's efficiency and profits.

SEMA Business Technology Committee Seminar

Where: Hotrod & Restoration Show – Indiana Convention Center, Indianapolis, Indiana
When: Thursday, March 11 – Presented by Scott O’Toole
Topic: “Learn How Data Can Make Selling Your Products Easy!”

Access the Hotrod & Restoration Trade Show seminar registration form here. The deadline to submit your seminar registration form is Friday, February 12. To obtain additional information regarding the 2010 Hotrod & Restoration Trade Show, visit www.hotrodshow.com.

SEMA’s Business Technology Committee (BTC) will conduct a seminar in conjunction with the Hotrod & Restoration Trade Show that will cover the basics and benefits of standardized product information.

The BTC exists to help SEMA members make the right technology decisions. The idea is to focus on expanding selling opportunities and cut costs through the use of standards and the right technologies. Manufacturers who've taken the time to get their data into industry-standard formats are experiencing company-wide benefits, such as fewer returns by reduction of data entry errors and inaccurate fitments, increased speed to market for all products and improved inventory efficiency to reduce costs.

Participate in the BTC seminar that promises no “geek speak” and learn why adopting industry standards will increase your company's efficiency and profits.

SEMA Business Technology Committee Seminar

Where: Hotrod & Restoration Show – Indiana Convention Center, Indianapolis, Indiana
When: Thursday, March 11 – Presented by Scott O’Toole
Topic: “Learn How Data Can Make Selling Your Products Easy!”

Access the Hotrod & Restoration Trade Show seminar registration form here. The deadline to submit your seminar registration form is Friday, February 12. To obtain additional information regarding the 2010 Hotrod & Restoration Trade Show, visit www.hotrodshow.com.

SEMA’s Business Technology Committee (BTC) will conduct a seminar in conjunction with the Hotrod & Restoration Trade Show that will cover the basics and benefits of standardized product information.

The BTC exists to help SEMA members make the right technology decisions. The idea is to focus on expanding selling opportunities and cut costs through the use of standards and the right technologies. Manufacturers who've taken the time to get their data into industry-standard formats are experiencing company-wide benefits, such as fewer returns by reduction of data entry errors and inaccurate fitments, increased speed to market for all products and improved inventory efficiency to reduce costs.

Participate in the BTC seminar that promises no “geek speak” and learn why adopting industry standards will increase your company's efficiency and profits.

SEMA Business Technology Committee Seminar

Where: Hotrod & Restoration Show – Indiana Convention Center, Indianapolis, Indiana
When: Thursday, March 11 – Presented by Scott O’Toole
Topic: “Learn How Data Can Make Selling Your Products Easy!”

Access the Hotrod & Restoration Trade Show seminar registration form here. The deadline to submit your seminar registration form is Friday, February 12. To obtain additional information regarding the 2010 Hotrod & Restoration Trade Show, visit www.hotrodshow.com.

SEMA’s Business Technology Committee (BTC) will conduct a seminar in conjunction with the Hotrod & Restoration Trade Show that will cover the basics and benefits of standardized product information.

The BTC exists to help SEMA members make the right technology decisions. The idea is to focus on expanding selling opportunities and cut costs through the use of standards and the right technologies. Manufacturers who've taken the time to get their data into industry-standard formats are experiencing company-wide benefits, such as fewer returns by reduction of data entry errors and inaccurate fitments, increased speed to market for all products and improved inventory efficiency to reduce costs.

Participate in the BTC seminar that promises no “geek speak” and learn why adopting industry standards will increase your company's efficiency and profits.

SEMA Business Technology Committee Seminar

Where: Hotrod & Restoration Show – Indiana Convention Center, Indianapolis, Indiana
When: Thursday, March 11 – Presented by Scott O’Toole
Topic: “Learn How Data Can Make Selling Your Products Easy!”

Access the Hotrod & Restoration Trade Show seminar registration form here. The deadline to submit your seminar registration form is Friday, February 12. To obtain additional information regarding the 2010 Hotrod & Restoration Trade Show, visit www.hotrodshow.com.

SEMA’s Business Technology Committee (BTC) will conduct a seminar in conjunction with the Hotrod & Restoration Trade Show that will cover the basics and benefits of standardized product information.

The BTC exists to help SEMA members make the right technology decisions. The idea is to focus on expanding selling opportunities and cut costs through the use of standards and the right technologies. Manufacturers who've taken the time to get their data into industry-standard formats are experiencing company-wide benefits, such as fewer returns by reduction of data entry errors and inaccurate fitments, increased speed to market for all products and improved inventory efficiency to reduce costs.

Participate in the BTC seminar that promises no “geek speak” and learn why adopting industry standards will increase your company's efficiency and profits.

SEMA Business Technology Committee Seminar

Where: Hotrod & Restoration Show – Indiana Convention Center, Indianapolis, Indiana
When: Thursday, March 11 – Presented by Scott O’Toole
Topic: “Learn How Data Can Make Selling Your Products Easy!”

Access the Hotrod & Restoration Trade Show seminar registration form here. The deadline to submit your seminar registration form is Friday, February 12. To obtain additional information regarding the 2010 Hotrod & Restoration Trade Show, visit www.hotrodshow.com.

SEMA’s Business Technology Committee (BTC) will conduct a seminar in conjunction with the Hotrod & Restoration Trade Show that will cover the basics and benefits of standardized product information.

The BTC exists to help SEMA members make the right technology decisions. The idea is to focus on expanding selling opportunities and cut costs through the use of standards and the right technologies. Manufacturers who've taken the time to get their data into industry-standard formats are experiencing company-wide benefits, such as fewer returns by reduction of data entry errors and inaccurate fitments, increased speed to market for all products and improved inventory efficiency to reduce costs.

Participate in the BTC seminar that promises no “geek speak” and learn why adopting industry standards will increase your company's efficiency and profits.

SEMA Business Technology Committee Seminar

Where: Hotrod & Restoration Show – Indiana Convention Center, Indianapolis, Indiana
When: Thursday, March 11 – Presented by Scott O’Toole
Topic: “Learn How Data Can Make Selling Your Products Easy!”

Access the Hotrod & Restoration Trade Show seminar registration form here. The deadline to submit your seminar registration form is Friday, February 12. To obtain additional information regarding the 2010 Hotrod & Restoration Trade Show, visit www.hotrodshow.com.

SEMA’s Business Technology Committee (BTC) will conduct a seminar in conjunction with the Hotrod & Restoration Trade Show that will cover the basics and benefits of standardized product information.

The BTC exists to help SEMA members make the right technology decisions. The idea is to focus on expanding selling opportunities and cut costs through the use of standards and the right technologies. Manufacturers who've taken the time to get their data into industry-standard formats are experiencing company-wide benefits, such as fewer returns by reduction of data entry errors and inaccurate fitments, increased speed to market for all products and improved inventory efficiency to reduce costs.

Participate in the BTC seminar that promises no “geek speak” and learn why adopting industry standards will increase your company's efficiency and profits.

SEMA Business Technology Committee Seminar

Where: Hotrod & Restoration Show – Indiana Convention Center, Indianapolis, Indiana
When: Thursday, March 11 – Presented by Scott O’Toole
Topic: “Learn How Data Can Make Selling Your Products Easy!”

Access the Hotrod & Restoration Trade Show seminar registration form here. The deadline to submit your seminar registration form is Friday, February 12. To obtain additional information regarding the 2010 Hotrod & Restoration Trade Show, visit www.hotrodshow.com.

	Resellers of Superlift products can further educate themselves about the product lines online at the SEMA Education Institute.

The Superlift Product Education Courses (SPECs) is an extensive compilation of Superlift training, marketing and product information. The SPECs Learning Track is designed to educate resellers of any knowledge level on Superlift products and brand. 

The Manufacturer’s Learning Track is designed to give retail sales people the knowledge, tools and confidence to close a sale. The Superlift Learning Track centers around a one-hour training course, complete with comprehensive knowledge checks and a final exam on products for 1999-2006 GM pickups.

Once a student successfully completes the course, it is recorded in the student's transcript maintained by the SEMA Education Institute (SEI).  Also included in the Superlift Learning Track are seven informational videos on different product applications ranging from Level-It Lift Systems to Jeep Wrangler lift kits.

In conjunction with the InGEAR Sales and Marketing training offered by SEI, sales people at any experience level can put all the pieces of the sales puzzle together and confidently close the sale. 

For SPECs, InGEAR and all the business-building education courses and videos SEI offers, visit meridian.sema.org.

SEMA News - January 2010

Quality is our mantra. It is the theme underlying everything we do at the association, and it was our goal for the 2009 SEMA Show. The feedback we’ve received indicates that the Show was a success by any measure, and we’ll use the information we’ve collected to produce an even better event for 2010.

The displays and innovation at the New Products Showcase were beyond our expectations this year. Even though the recession had constricted business for months, more than 1,400 products were entered in a dozen new-product categories. The new location and expanded footprint of the New Products Showcase in the upper level of the South Hall gave attendees easier access to the displays, leading them to swarm over the area to view some of the most innovative andtechnologically advanced offerings we’ve ever seen. In fact, buyers and media recorded more than 65,000 electronic scans to request additional product information and photography.

Connecting buyers and sellers is also a critical goal at every SEMA Show, and the numbers of exhibitors and buyers who linked up using the Matchmaking Program was a further indicator of success for 2009. Attendees exchanged tens of thousands of e-mails prior to arriving in Las Vegas, scheduling appointments with businesses whose product offerings or preferences matched their own. Buyers were also able to use the online floorplan at www.SEMAShow.com to not only determine top supplier prospects, but also to pinpoint the location of the booths they wished to visit, vastly improving their route planning.

We added two new sections this year—Paint, Body & Equipment and Powersports & Utility Vehicles. As with the traditional Show sections, the two new ones were set-up adjacent to related categories, designed to enhance crossover opportunities and, we hope, encourage retail and warehouse businesses to examine possible new product lines.

Education is another of the hallmark programs we seek to improve at every SEMA Show, and the attendance figures at this year’s offerings were a sign that our industry’s leading companies appreciated the value of increasing their knowledge and improving their skills. From business basics and sales techniques to Internet marketing and industry forecasts, the seminars and strategy sessions offered this year signaled a commitment by both jobbers/retailers and manufacturers to build upon best practices—especially the importance of clean and reliable product data.

A walk down any aisle at the 2009 SEMA Show confirmed that technology and innovation lead the way in vehicle evolution. New materials, new systems and new ways of viewing even the basics of how cars and trucks can operate spur our industry to provide products that tailor diverse vehicles to unique purposes. Keeping our focus on that diversity and those unique requirements is also what we in the association strive to achieve.

One-hundred percent of the businesses that attended the SEMA Show put it all on the line in 2009, signaling that buyers, manufacturers and services in this industry are ready for an active 2010. SEMA intends to be part of that process and continue offering programs and services to boost our members’ succcess.