Wed, 09/01/2010 - 15:08

SEMA News - September 2010

  SEMA News-September 2010-Events 
 

”I was tired of hearing that there were no U.S. manufacturers left,” said Margo Furcolow, American Eagle Wheel Corp. president. “I wanted to make a difference and let people know that we at American Eagle Wheel Corp. care about our country and about keeping American jobs in the United States, and that is why we exhibited at the SEMA Show last year.”  

   

Photography By Darryl Dennis

Exhibitor Profile: American Eagle Wheel Corp.

A Conversation With Margo Furcolow

The association welcomes hundreds of new exhibitors to the SEMA Show, and 2010 is no exception. In fact, the number of first-time exhibitors signed up to attend the 2010 SEMA Show has grown to more than 250. 

American Eagle Wheel Corp. (AEWC) was a first-time exhibitor at the 2009 SEMA Show. SEMA News spent some time with AEWC President Margo Furcolow at the company’s facility in Chino, California. Ms. Furcolow discussed the company’s experience as a first-time exhibitor and offered advice for other first-timers.

SEMA News: First, can you tell us a little bit about yourself and American Eagle Wheel Corp.?

Margo Furcolow: American Eagle Wheel Corp. (AEWC) was founded in 1977 by my father, John Elbertse, and Ron Pushea, and it was originally located in Huntington Beach, California. In the early ’80s, Ron Pushea was bought out and AEWC became a family-owned business. We moved the manufacturing facility to Chino, California, in 1989 and opened a second manufacturing facility in York, South Carolina, in 1995. In 2001, we added a state-of-the-art chrome-plating facility in Chino. We have 37 distribution centers across the country, in Canada and in the Caribbean.

I joined AEWC in 1979, doing everything from answering phones to filing, payroll, purchasing and accounts receivable. When my father passed away in February 2005 of pancreatic cancer, he named me president of AEWC, leaving myself, my brother Ray and sister Sylvia to run the company. 

  SEMA News-September 2010-Events 
 

Furcolow was named president of American Eagle Wheel Corp. in 2005. The company exhibited at the SEMA Show for the first time in 2009.  

   
SN: You were a first-time exhibitor at the SEMA Show last year. What were some of the highlights of the experience for you and your company?

MF: Some of the highlights from the Show were the one-on-one opportunities I had to meet some of our long-time customers. It was nice to put a face to the voice. It was also wonderful to hear our domestic and international customers say they were glad to see us there! I was tired of hearing that there were no U.S. manufacturers left. I wanted to make a difference and let people know that we at AEWC care about our country and about keeping American jobs in the United States, and that is why we exhibited at the SEMA Show last year.

SN: What were some of the challenges and opportunities you realized as a first-time exhibitor?

MF: Some of the challenges we faced as first-time exhibitors stemmed from setting up the booth, drayage and getting our staff from all over the country to get to know each other for the first time. Some of the opportunities were those for private label, OEM opportunities and setting up new export clients.

SN: As a returning company in 2010, what, if anything, will you do differently this year?

MF: We started by sending one of my staff to the SEMA Show Exhibitor Summit that was in Las Vegas in May 2010. This helped us prepare for what we wanted to accomplish for this year’s Show, such as managing our leads and paying attention to the upcoming deadlines.

SN: Finally, what advice would you give to first-time exhibitors?

MF: Be organized, set a budget, attend the training seminars, prepare your staff, wear comfortable shoes and, most of all, enjoy yourself and have fun.  

 

The Companies Preparing for Their Inaugural SEMA Show

  SEMA News-September 2010-Events
 

Companies interested in exhibiting at the 2010 SEMA Show are encouraged to view the online floorplan to see what’s available at www.SEMAShow.com and to call 702/450-7662 x120 to get more details.

   
“The value proposition that the SEMA Show presents exhibitors is clearly represented by the number of first-timers already signed up,” said SEMA Trade Shows Director Gary Vigil.

One of this year’s new exhibitors is Mountain Off-Road Enterprises (M.O.R.E.), and they chose to buy a booth to grow their business domestically and internationally.

“The reason we want to do the SEMA Show is we want to increase our number of dealers as well as expand our international sales,” said M.O.R.E. President Scott Doughty. “If we had to make a road trip to visit all these potential customers, we would have more in travel expenses than what our booth would cost.”

Megan Racing Inc. is also exhibiting at SEMA for the first time, and Senior Sales Executive James Lee is looking forward to meeting current and potential clients.

“The sole reason we have decided to attend is to be able to meet with our national distributors face to face to get a more personalized feel,” said Lee. “Our product line is always expanding so we feel this would be the best way to show the industry what we have to offer.”

Andrew Hwang works with Genius Tools, another first-time exhibitor for the 2010 SEMA Show. And he summed up their motivation as follows, “If your company is involved in the automotive aftermarket, then you need to be at SEMA.” Hwang added, “Even with the tough economy, companies cannot afford not to be here.”

Companies interested in exhibiting at the 2010 SEMA Show are encouraged to view the online floorplan to see what’s available on the Show's website and to call 702/450-7662 x120 to get more details.

The SEMA Show’s main attraction will always be its exhibitors, and the association proudly welcomes the following companies as new exhibitors to the 2010 SEMA Show.

AAC
310-832-8336
Booth #10660

ABRA Auto Body & Glass
www.abraauto.com
763-585-6281
Booth #11035

Adaptronic Engine Management
www.adaptronic.com.au
+61298999594
Booth #25151

Adrenaline Rides
Garage Inc.
www.adrenalineridesgarage.com
210-838-5338
Booth #23190

Ahwooga.com
www.ahwooga.com
520-261-0044
Booth #23078

Akrapovic d.d.
www.akrapovic.si
+386-1-78-78-404
Booth #25019

Alcoa Fastening Systems
www.alcoa.com
317-704-8865
Booth #10778

All American Tool Corp.-
Quick Cut Sanders
360-893-0689
Booth #11049

Alliance Tire Group
www.alliancetireusa.com
615-799-2242
Booth #43207

American Tape
www.itape.com
810-650-7821
Booth #11170

Anvil Auto Inc.
www.anvilauto.com
888-723-8882
Booth #24929

AOM Spray Equipment
www.aomspray.com
800-533-6254
Booth #11039

APA X’Power by
Oriental Co. Ltd.
www.oriental-tr.jp
+81-90-6000-0456
Booth #38065

Apache LLC
+44-1684-292369
Booth #35204

Aqua-Hot Heating
Systems, Inc.
www.aquahot.com
303-659-8221 x144
Booth #36033

ARC-Applied Racing Components
www.archeat.com
386-760-5201
Booth #20501

Arrow Exhaust, USA
www.arrow.it/usa
702-651-6940
Booth #36083

Ascend Industries Inc.
www.beico.com
714-593-3400
Booth #32198

ASG
www.jergensinc.com
216-706-6430
Booth #10449

Asuka Semiconductor Inc.
www.asuka-mobile-tv.com
+886-2-86925588
Booth #11656

Audatex, a Solera Co.
www.audatex.us
+858-946-1732
Booth #10669

Audi of America
www.audiusa.com
703-364-7350
Booth #11245

Augusta Car Care
www.augustacarcare.com
706-799-5679
Booth #13041

AUSTYRE
www.austyre.com.au
+614-3088-2728
Booth #40269

Auto Metal Direct
www.autometaldirect.com
770-967-0909
Booth #24695

Automotiv
www.nch.com
972-438-0697
Booth #12753

Automotive Aftermarket Training Inc.
www.intelligentmechanic.com
802-272-2773
Booth #11875

AutomotiveSpecialtyTool.net
automotivespecialtytool.net
703-919-2786
Booth #25125

Auveco Products
www.auveco.com
859-341-6450
Booth #10752

Axis Performance Coatings
www.axiscoatings.com
866-637-8418
Booth #11110

B&J Showworks Inc.
www.bandjshowworks.com
541-855-1059
Booth #12378

BenchWorks
www.BenchWorks.pro
416-467-8887
Booth #10448

BGF Industries
www.bgf.com,
www.bgfindfab.com
336-545-0011
Booth #21636

Biruni Motors
510-427-5009
Booth #38197

Blaster Corp.
www.blasterproducts.com
800-858-6605
Booth #10671

Bonehead Products
www.boneheadproducts.com
651-464-6892
Booth #12948

Bristol Tires
www.bristoltires.com
971-422-37737
Booth #40273

Bullet Liner
www.bulletliner.com
713-726-6005
Booth #37121

Burr King
Manufacturing Co. Inc.
www.burrking.com
660-438-8998
Booth #22985

C-Aire Inc.
www.caireinc.com
651-462-3440
Booth #10452

Campro Designs LLC
www.camprodesigns.com
509-927-2305
Booth #12936

Car Bench America
www.carbenchna.com
612-819-3820
Booth #10661

Caright Auto
Accessories Ltd.
www.caright.com
+86-20-8350-1048
Booth #12178

Celette Inc.
www.celette.com
630-396-6100
Booth #10861

Chang Bing Auto
Parts Co. Ltd.
www.airforce-sus.com
+886-2-86925588
Booth #25156

ChemChamp
www.chemchamp.com
901-219-0152
Booth #10337

Chicago Brand Industrial
www.chicagobrand.com
925-788-2128
Booth #10561

China Electronics
Shenzhen Co.
www.carvox.net
+86-755-83783605
Booth #11555

China Tyres
www.chinatyresdistribution.com
+86-20-84698496
Booth #43292

Chingor Mechanical
Co. Ltd.
www.chingor.com
+8613901201305
Booth #37162

Classic 2 Current Fabrication
www.c2cfabrication.com
313-534-2886
Booth #24797

Classic Dash
www.classicdash.com
775-883-7904
Booth #24691

ClassicCarDatabase.com
www.ClassicCarDatabase.com
303-252-0436
Booth #24593

Clear Alternatives LLC
www.clearalternatives.com
619-661-6660
Booth #37045

Clearline Manufacturing
775-825-8361
Booth #36195

CN Racing Performance Products Co. Ltd.
+86-10-63458811
Booth #20934

Co & Co Ltd.
www.conco.co.kr
+82-31-337-3210
Booth #12952

Coastal Marketing Inc.
www.coastalmarketing.ca
604-598-3680
Booth #10200

Collision Hub
www.collisionhub.com
501-352-5114
Booth #10768

Comeup Industries Inc.
www.comeupwinch.com
+886-2-86925588
Booth #37166

Couplemate
www.couplematetrailerparts.com
775-219-7708
Booth #33197

Coverlay Manufacturing Inc.
www.coverlaymfg.com
800-633-7090
Booth #12839

CSRP
www.discbrakeswap.com
512-947-6718
Booth #23584

DCI Performance Products
www.dci.com.au
+613-9469-2700
Booth #25153

Dredsen Auto Design
www.dredsenauto.com
800-287-5900
Booth #48217

DriveNTalk
www.driventalks.com
714-274-2032 x123
Booth #11261

DustyMoto
www.dustymoto.com
912-261-2300
Booth #37055

Dynamic Performance
Wheels Inc.
www.dp-wheels.com
310-275-4393
Booth #47209

Eagle Abrasives Inc.
www.eagleabrasives.com
770-279-8111
Booth #10945

Eco Ignition
www.aquapulser.com
206-774-0660
Booth #21053

EnGIS Technologies Inc.
www.engistech.com
882-571-0576
Booth #11569

ENGO Industries
360-642-3315
Booth #36187

EnvisionTec Inc.
www.envisiontec.com
248-582-0038
Booth #10454

Epson America Inc.
www.epson.com
562-290-5110
Booth #12735

ETL-Secure Logic
www.etlproducts.com
775-398-7680
Booth #11535

Euro-Tyre B.V.
www.euro-tyre.com
+31-77-320-2820
Booth #42284

Eurovac
www.eurovac.com
905-738-9255
Booth #10515

Excel Make Automotive Inc.
www.excel-make.com
886-2-8245-9391
Booth #12848

EZ Connector Inc.
www.exconnector.com
559-686-5889
Booth #38168

F&S Manufacturing LLC
970-367-6480
Booth #34198

Fathom It Distributing
www.fathomitdistributing.com
239-826-3456
Booth #13021

Flair Hair
www.backgatedesigns.com
408-778-1800
Booth #11974

FlyAudio USA
www.flyaudio.us
866-325-9880
Booth #11634

4Way Suspension
Products Pty. Ltd.
www.4waysuspension.com.au
+61-2-9672-8899
Booth #38190

Fuel Doctor
www.fueldoctorusa.com
818-224-5678
Booth #25013


Garages101
www.garages101.com
775-851-9838
Booth #10332

Gates Corp.
www.gates.com
303-744-4765
Booth #23183

Genius Tools
www.geniustoolsusa.com
909-230-9588
Booth #10229

GGB Bearing Technology
www.ggbearings.com
928-846-4784
Booth #20414

Girard Systems
www.girardrv.com
800-382-8442
Booth #13025

GM&J Laser Cutting Inc.
www.gmjlaser.com
951-277-9749
Booth #22686



 

Gong Maw
Enterprise Co. Ltd.
www.gongmaw.com
+886-2-86925588
Booth #10226

Got2bwireless
www.got2bwireless.com
248-412-8631
Booth #11661

HeadlightRenewDoctor.com
http://headlightrenewdoctor.com
888-645-4847
Booth #10649

heatshrink.com
www.heatshrink.com
801-621-1501
Booth #21032

Helping Hand/Finish Line
Helpinghandtools.com
847-821-0777
Booth #11978

Hema Maps & Gps
www.hemamaps.com
317-903-5222
Booth #33193

The High Ground of Texas
www.highground.org
806-366-7510
Booth #11848

Homak Manufacturing
www.homaktools.com
724-535-1084
Booth #10161

Hope Global
www.hopeglobal.com
401-333-8990
Booth #11067

Hornling Ind. Inc.
www.hornling.com
886-2-86925588
Booth #36081

Hot Shoppe Designs Inc.
www.hotshoppedesigns.com
949-487-2828
Booth #38039

Hot Stuff Enterprise
www.hotstuffenterprise.com
818-896-0986
Booth #12751

Hotwire Auto,
A Division of Squier Inc.
www.hotwireauto.com
479-243-9115
Booth #34196

Hubei Rockrich Import
& Export Co.
www.rocrick.preview.
alibaba.com
+86-719-8313885
Booth #12075

I-CAR
www.i-car.com
847-463-5210
Booth #10819

Innovative Vehicle Solutions
www.ivsauto.com
248-577-0010
Booth #24223

Insurance Auto
Auctions Inc.
www.iaai.com
708-492-7090
Booth #10761

Intellect Communication Electronics Co. Ltd.
+86-21-63121872
Booth #11664

Inventive Products
www.inventivehitches.com
208-580-1904
Booth #36191

Jiangsu General Science Technology Co. Ltd.
www.ty-tyre.com
+86-571-28803967
Booth #42293

Jiangxi Changhua Import
and Export Co. Ltd.
www.fddz.com
+86-571-28803067
Booth #12930

Jiunn Shyang Auto
Industry Co. Ltd.
www.j4asia.com
(8)862-32332890
Booth #38118

JK Services LLC
210-355-0411
Booth #34197

Johnstone Designs
916-365-5750
Booth #11860

K MAX International
www.maxlightingusa.com
516-420-6980
Booth #11565

Karnova
ClingBlings.com
818-613-1847
Booth #12376

Ken-Tool
www.kentool.com
330-252-1935
Booth #41262

LA Auto Gear Inc.
www.laautogear.com
213-388-6101
Booth #12275

Lasermask
www.lasermask.com
+8231-478-4336
Booth #11750

Lawson Industries Inc.
www.lawsonindustries.com
800-529-7664
Booth #21732

LDPI Lighting
www.ldpi-inc.com
715-839-9585
Booth #11128

LiQuifix
www.liquifix.com
203-653-4689
Booth #11120

Little Boys Off Road
Toys LLC
littleboysoffroadtoys.com
972-571-5041
Booth #30191

LKQ Corp.
www.lkqcorp.com
312-621-2729
Booth #10751

Local Motors
www.local-motors.com
989-600-0534
Booth #24501

Lucky 7 Hot Rod Parts
www.lucky7ent.com
905-876-0632
Booth #23081

Lusid Technologies
www.northstarcoatings.com
801-966-5300
Booth #10845

Malco Products Inc.
www.malcoproducts.com
320-274-8246
Booth #10648

Marshall Motoart Custom
Off Road Builds and
UTV Accessories
www.marshallmotoart.com
801-391-1556
Booth #37059

Max Professional
www.max-professional.com
800-655-1675
Booth #24723

MAXTRAX
www.maxtrax.com.au
443-955-1279
Booth #37181

Megan Racing
www.meganracing.com
626-581-0988
Booth #21652

Mercantile Development Inc. (MDI)
www.mdiwipers.com
203-922-8880
Booth #10612

Metal Rescue Rust Remover Bath
www.metalrescue.com
800-365-1117
Booth #24787

Milltek Sport Limited
www.millteksport.com
+44-1823-663499
Booth #20933

Mira Reed
www.mirareed-usa.com
503-622-3747
Booth #12277

Mo-Clamp
www.moclamp.com
503-644-9167
Booth #11106

MOR/Ryde International
www.morryde.com
574-293-1581
Booth #37170

Morris Classic Concepts
www.morrisclassicconcepts.com
864-987-0032
Booth #24789

Motorcycle Product News
www.mpnmag.com
414-531-4051
Booth #38033

Motordyne Engineering
661-298-7555
Booth #20566

Motovicity
www.motovicity.com
888-773-3316
Booth #24219

Mountain Off Road
www.mountainoffroad.com
970-625-0500
Booth #34193

NAPA/Martin Senour
www.sherwin-automotive.com
216-332-8569
Booth #11061

National Auto Body Council
www.autobodycouncil.org
617-803-1120
Booth #10777

Newark Auto Products
www.newark-auto.com
973-677-9935
Booth #24782

Ningbo Hualian Electronic Science & Technology Co.
Booth #11618

Ningbo Jiangdong Wincar Industrial
& Trade Co. Ltd.
+86-10-63458811
Booth #37164

Ningbo Mentor Parts
International Co. Ltd.
www.high-performance-parts.com
Booth #21742

Ningbo Yinzhou Hengxiang
Auto Parts Factory
Booth #48111

Ningbo Yinzhou Jianda
Auto Parts Factory
www.nb-jd.com
+86-15110249219
Booth #47213

Nitro-Flate
www.nitro-flate.com
714-933-4293
Booth #10254

Nostalgic Air Parts
www.nostalgicairparts.com
813-413-8420
Booth #23692

Nova Verta USA
www.novavertausa.com
509-444-7910
Booth #11053

NU Inc.
www.nu-global.com
+8-862-32332890
Booth #11650

Nutek LLC
www.nutekgreen.com
440-484-2216
Booth #12849

Ohlins USA Inc.
www.ohlinsusa.com
828-692-4525
Booth #24733

Pacific Tool and Gauge
www.pacifictoolandgauge.com
541-826-5808
Booth #25055

PartPal
www.partpal.com
877-855-7278
Booth #21640

Performance Bearing
www.performancebearing.com
520-466-9176
Booth #24880

Performance Tube
Bending Inc.
www.ptbtubebending.com
626-939-9000
Booth #20600

Guangzhou Liancheng Electronic Technology
Co. Ltd.
www.lchid.com
+8620-38267955
Booth #10546

Guardsman by Valspar
www.guardsman.com
616-222-3832
Booth #22917

Gullwing Automotive LLC
http://stores.ebay.com/
Gullwing-Automotive
702-988-5049
Booth #24595

Harmony Rubber
Industry Co. Ltd.
www.ys-air.com
+886-2-2351-2261
Booth #12377

Hartung Helmets
www.hartung-helmets.de
+49-376-831-333
Booth #21560

Hayashi of America
213-236-3684
Booth #11439

Head Rack
www.headrack.com
807-344-7225
Booth #37165

PHC/East-West Components
www.ewcomponents.com
215 616 4414
Booth #20614


Poly Performance Inc.
www.polyperformance.com
805-783-2060 x201
Booth #36189

Powernavi Technology Co. Ltd.
www.powernavi.com.tw
(8)862-32332890
Booth #11614

Precision Cutting
Systems Inc.
www.lowcostcnckits.com
403-720-1984
Booth #33187

PREVAL
www.preval.com
815-634-5890
Booth #10614

Prima Autocraft Ltd.
www.primaautocraft.com
702-988-5049
Booth #24694

Prime 1 Ramps
www.saintytools.com
+86-25-52875861
Booth #37095

Puma Cycles Corp.
www.pumacycles.com
714-634-2888
Booth #37033


Qingdao Aonuo Tyre Co. Ltd.
www.honourgroup.cn
+86-21-63121872
Booth #41268

Qingdao Manufacturing Inc.
www.mdl.com
718-553-2240
Booth #32187

Qingdao Yongdao International
Trade Co. Ltd.
www.yongdao.net
+86-532-889-62528
Booth #42269

 

Quantum Technologies
www.qtww.com
949-930-3467
Booth #21630

R. L. Polk & Co.
www.polk.com
815-477-7530
Booth #40281

Record Keeper Systems LLC
www.recordkeepersystems.com
800-657-5932
Booth #11828

Reliable Automotive Equipment Inc.
www.rae-service.com
732-747-1770
Booth #10953

Relief Pod International
www.reliefpod.com
253-235-5484
Booth #10334

Retail Design Associates
www.retaildesignassociates.com
916-784-6600
Booth #37080

RHDJapan.com
www.rhdjapan.com
Booth #25113

Rim Brim
www.rimbrim.com
330-733-1800 x121
Booth #41270

Rim Shield
919-698-9959
Booth #12950

Rocky Mountain ATV/MC
www.rockymountainatv.com
801-465-3140
Booth #36085

Rocky Ridge Products
www.rockyridgeproducts.com
440-212-0436
Booth #31190

Ron Francis Wiring
www.ronfrancis.com
610-485-1981
Booth #22979

Roto West,
Product Design Development
www.rotowest.com
714-899-2030
Booth #11154

Roush Yates
Performance Parts
www.roushyatesparts.com
704-662-6982
Booth #21754

RTW Motoring
www.rtwmotoring.com
818-764-1560
Booth #48102

Sacura Ltd.
347-2923-973
Booth #37160

Safety Regulation
Strategies Inc.
www.safetyregulations.com
800-723-3734
Booth #11118

Sartorius Mechatronics Corp.
www.sartorius.com
800-635-2906
Booth #11134

Schwartz Performance
www.schwartzperformance.com
815-206-2230
Booth #23379

The Seat Shop
www.theseatshop.com
214-710-2565
Booth #37116

SellinaMinute.com
www.sellinaminute.com
509-927-9969
Booth #11731

Seneca Foundry Inc.
senecafoundry.com
515-832-1722
Booth #25115

Shadow Shield
403-250-8468
Booth #12271

Shandong Better Wheel Co. Ltd.
www.betterwheel.cn
+86-531-86081770Booth #48093

Shandong Hengfeng Rubber & Plastic Co. Ltd.
www.hengfengchina.com
86-532-80992871
Booth #42281

Shandong Yongsheng
Rubber Group Co. Ltd.
www.yongshenggroup.com
Booth #42259

Shanghai Baolong Automotive Corp.
www.baolong.biz
+86-21-5769-0000-7717
Booth #11567

Shanghai Jinwu Neomaterial Nechnologies Inc.
www.jinwuneomaterial.com
+86-21-63121872
Booth #12934

Shin Shield
www.shinshield.com
503-710-4075
Booth #36185

Shoot Suit-Detro-R & H Products
www.shootsuit.com
360-687-3451
Booth #11051

Simoniz USA
www.simonizusa.com
860-643-3895
Booth #12953
Simota Racing Sports
www.simota.com
+886-2-86925588
Booth #24781

Sizeitup Wheel &
Tire Fitment Guide-Ecommerce Wheel
www.sizeitup.com
703-328-5080
Booth #47201

Society of Collision Repair Specialists (SCRS)
www.scrs.com
877-841-0660
Booth #10745

Spec-D Tuning
www.k2motor.com
909-839-2992
Booth #21210

Standard Infrared
www.standardir.com
310-532-2889
Booth #11019

Stanley
www.stanleytools.com
860-827-5259
Booth #10361

Starquest Products LLC
www.starquestproducts.com
574-537-0486
Booth #32185

Steck Manufacturing Co.
www.steckmfg.com
937-222-0062
Booth #10835

Stiller’s Precision Motorsports
www.stillersprecision.com
214-869-8377
Booth #25057

Stone River Gear LLC
www.stonerivertradingcompany.com
203-470-2526
Booth #10233

Summit Software
and Mobile Solutions
www.summitsoftware
solutions.com
858-547-8697
Booth #11011

Sun Control Window Film
www.igschemicals.com
310-860-5648
Booth #12349

Sunkiss Thermoreactors Inc.
www.sunkiss-
thermoreactors.com
450-589-6144
Booth #11071

Sunmatch Industrial
Co. Ltd.
www.sunmatch.com
+886-2-86925588
Booth #10569

SuperFlow
Technologies Group
www.superflow.com
719-471-1746
Booth #21735

Sutong China Tire
Resources Inc.
713-690-5500
Booth #40201

Suzhou Sanji Foundry Equipment Co. Ltd.
www.szsanji.com
510-676-8655
Booth #47221

Swivel Storage Solutions
www.Swivel.pro
888-979-4835
Booth #10329

T-Max/Westin
www.westinautomotive.com
626-960-6762
Booth #34054

Tair Wang
Enterprise Co. Ltd.
www.tairwang.com
+886-2-86925588
Booth #12853

Tech Outlook Sdn Bhd
www.tomsb.com.my
Booth #12951

TecMate North America
www.tecmate.com
905-337-2095
Booth #13016

Teco Automotive Equipment
www.teco.it
39-0522-631-562
Booth #41280

ThermaSys Heat Exchangers
www.thermasys.com
334-420-7103
Booth #21546

Tianjin Goodrun International
Trading Co. Ltd.
www.luckytyre.com
+86-22-249-93868
Booth #41266

Tiger-Drylac U.S.A. Inc.
www.tiger-coatings.us
800-243-8148
Booth #10729

TJM Products Pty. Ltd.
www.tjm.com.au
07-3865-9955, +617-3865-9999
Booth #32189

TMI Products Inc.
www.tmiproducts.com
951-272-1996
Booth #24675

Tomkins-Plews Edelmann-Lubrimatic Green
www.schrader-bridgeport.com
904-806-3441
Booth #12855

Touchdown International
www.tdiwheels.com
+86-512-5010-0602
Booth #48202

Trans Am Depot
www.transamdepot.com
850-668-1998
Booth #24281

Trophy Kart
www.trophykart.com
954-529-6555
Booth #38117

Tweak Digital Marketing
www.justatweak.com
865-809-1376
Booth #41221

12V StreetGear
www.12vstreetgear.com
808-934-7185
Booth #21046

UPS
www.ups.com
404-828-4032
Booth #11937

Urethane Supply Co.
www.urethanesupply.com
256-638-4103
Booth #10766

Veise (Guangzhou)
Electronics Co. Ltd.
+86-10-63458811
Booth #11653

Vette Masters
www.vettemasters.com
757-490-2570
Booth #24783

Vision Automobile Electronics Industrial Co. Ltd.
www.visionsecurity.com.tw
+886-2-86925588
Booth #11654

Viskon-Aire Corp.
www.viskon-aire.com
410-543-8802
Booth #10617

The Wash Caddie Plus
910-670-2044
Booth #12749

Wheel Vintiques Inc.
www.wheelvintiques.com
559-251-6957
Booth #23583

Whole Hog
Technologies Inc.
www.wholehogtech.com
505-410-6150
Booth #11830

Wise Navigation Electronic S&T Co. Ltd
+8620-38267955
Booth #11616

Wise Success
Technology Ltd.
www.wincalcd.cn
+8620-38267955
Booth #21655

Wuhu Huangyan
Industrial Corp.
www.hywheel.com.cn
+886232332890
Booth #48099

XYZ Auto Parts Co. Ltd.
886-2-86925588
Booth #25154

Yangzhou Jiahe
Radiator Co. Ltd.
www.cnjiahe.com.cn/
index_e.asp
+86-571-28803067
Booth #20557

Yod Auto Tech Inc.
www.lordway.cn
Booth #11537

Yongkang Leespower Performance Products
Import & Export Co.
+86-13588619862
Booth #24221

Yuyao Dongxia Sprayer
Plastic Industrial Co. Ltd.
+86-574-87173496
Booth #12949

Zero-Rust
www.amteco.com
913-314-1548
Booth #11114

Zhejiang Jialong
Autoparts Co. Ltd.
+86-10-63458811
Booth #13015

Zhejiang Jujiu Hub Co. Ltd.
+86-10-63458811
Booth #48079

Zhejiang Kanglong Industry
& Trade Co. Ltd.
www.zjkanglong
+86-579-87601585
Booth #24784

Wed, 09/01/2010 - 15:08

SEMA News - September 2010

  SEMA News-September 2010-Events 
 

”I was tired of hearing that there were no U.S. manufacturers left,” said Margo Furcolow, American Eagle Wheel Corp. president. “I wanted to make a difference and let people know that we at American Eagle Wheel Corp. care about our country and about keeping American jobs in the United States, and that is why we exhibited at the SEMA Show last year.”  

   

Photography By Darryl Dennis

Exhibitor Profile: American Eagle Wheel Corp.

A Conversation With Margo Furcolow

The association welcomes hundreds of new exhibitors to the SEMA Show, and 2010 is no exception. In fact, the number of first-time exhibitors signed up to attend the 2010 SEMA Show has grown to more than 250. 

American Eagle Wheel Corp. (AEWC) was a first-time exhibitor at the 2009 SEMA Show. SEMA News spent some time with AEWC President Margo Furcolow at the company’s facility in Chino, California. Ms. Furcolow discussed the company’s experience as a first-time exhibitor and offered advice for other first-timers.

SEMA News: First, can you tell us a little bit about yourself and American Eagle Wheel Corp.?

Margo Furcolow: American Eagle Wheel Corp. (AEWC) was founded in 1977 by my father, John Elbertse, and Ron Pushea, and it was originally located in Huntington Beach, California. In the early ’80s, Ron Pushea was bought out and AEWC became a family-owned business. We moved the manufacturing facility to Chino, California, in 1989 and opened a second manufacturing facility in York, South Carolina, in 1995. In 2001, we added a state-of-the-art chrome-plating facility in Chino. We have 37 distribution centers across the country, in Canada and in the Caribbean.

I joined AEWC in 1979, doing everything from answering phones to filing, payroll, purchasing and accounts receivable. When my father passed away in February 2005 of pancreatic cancer, he named me president of AEWC, leaving myself, my brother Ray and sister Sylvia to run the company. 

  SEMA News-September 2010-Events 
 

Furcolow was named president of American Eagle Wheel Corp. in 2005. The company exhibited at the SEMA Show for the first time in 2009.  

   
SN: You were a first-time exhibitor at the SEMA Show last year. What were some of the highlights of the experience for you and your company?

MF: Some of the highlights from the Show were the one-on-one opportunities I had to meet some of our long-time customers. It was nice to put a face to the voice. It was also wonderful to hear our domestic and international customers say they were glad to see us there! I was tired of hearing that there were no U.S. manufacturers left. I wanted to make a difference and let people know that we at AEWC care about our country and about keeping American jobs in the United States, and that is why we exhibited at the SEMA Show last year.

SN: What were some of the challenges and opportunities you realized as a first-time exhibitor?

MF: Some of the challenges we faced as first-time exhibitors stemmed from setting up the booth, drayage and getting our staff from all over the country to get to know each other for the first time. Some of the opportunities were those for private label, OEM opportunities and setting up new export clients.

SN: As a returning company in 2010, what, if anything, will you do differently this year?

MF: We started by sending one of my staff to the SEMA Show Exhibitor Summit that was in Las Vegas in May 2010. This helped us prepare for what we wanted to accomplish for this year’s Show, such as managing our leads and paying attention to the upcoming deadlines.

SN: Finally, what advice would you give to first-time exhibitors?

MF: Be organized, set a budget, attend the training seminars, prepare your staff, wear comfortable shoes and, most of all, enjoy yourself and have fun.  

 

The Companies Preparing for Their Inaugural SEMA Show

  SEMA News-September 2010-Events
 

Companies interested in exhibiting at the 2010 SEMA Show are encouraged to view the online floorplan to see what’s available at www.SEMAShow.com and to call 702/450-7662 x120 to get more details.

   
“The value proposition that the SEMA Show presents exhibitors is clearly represented by the number of first-timers already signed up,” said SEMA Trade Shows Director Gary Vigil.

One of this year’s new exhibitors is Mountain Off-Road Enterprises (M.O.R.E.), and they chose to buy a booth to grow their business domestically and internationally.

“The reason we want to do the SEMA Show is we want to increase our number of dealers as well as expand our international sales,” said M.O.R.E. President Scott Doughty. “If we had to make a road trip to visit all these potential customers, we would have more in travel expenses than what our booth would cost.”

Megan Racing Inc. is also exhibiting at SEMA for the first time, and Senior Sales Executive James Lee is looking forward to meeting current and potential clients.

“The sole reason we have decided to attend is to be able to meet with our national distributors face to face to get a more personalized feel,” said Lee. “Our product line is always expanding so we feel this would be the best way to show the industry what we have to offer.”

Andrew Hwang works with Genius Tools, another first-time exhibitor for the 2010 SEMA Show. And he summed up their motivation as follows, “If your company is involved in the automotive aftermarket, then you need to be at SEMA.” Hwang added, “Even with the tough economy, companies cannot afford not to be here.”

Companies interested in exhibiting at the 2010 SEMA Show are encouraged to view the online floorplan to see what’s available on the Show's website and to call 702/450-7662 x120 to get more details.

The SEMA Show’s main attraction will always be its exhibitors, and the association proudly welcomes the following companies as new exhibitors to the 2010 SEMA Show.

AAC
310-832-8336
Booth #10660

ABRA Auto Body & Glass
www.abraauto.com
763-585-6281
Booth #11035

Adaptronic Engine Management
www.adaptronic.com.au
+61298999594
Booth #25151

Adrenaline Rides
Garage Inc.
www.adrenalineridesgarage.com
210-838-5338
Booth #23190

Ahwooga.com
www.ahwooga.com
520-261-0044
Booth #23078

Akrapovic d.d.
www.akrapovic.si
+386-1-78-78-404
Booth #25019

Alcoa Fastening Systems
www.alcoa.com
317-704-8865
Booth #10778

All American Tool Corp.-
Quick Cut Sanders
360-893-0689
Booth #11049

Alliance Tire Group
www.alliancetireusa.com
615-799-2242
Booth #43207

American Tape
www.itape.com
810-650-7821
Booth #11170

Anvil Auto Inc.
www.anvilauto.com
888-723-8882
Booth #24929

AOM Spray Equipment
www.aomspray.com
800-533-6254
Booth #11039

APA X’Power by
Oriental Co. Ltd.
www.oriental-tr.jp
+81-90-6000-0456
Booth #38065

Apache LLC
+44-1684-292369
Booth #35204

Aqua-Hot Heating
Systems, Inc.
www.aquahot.com
303-659-8221 x144
Booth #36033

ARC-Applied Racing Components
www.archeat.com
386-760-5201
Booth #20501

Arrow Exhaust, USA
www.arrow.it/usa
702-651-6940
Booth #36083

Ascend Industries Inc.
www.beico.com
714-593-3400
Booth #32198

ASG
www.jergensinc.com
216-706-6430
Booth #10449

Asuka Semiconductor Inc.
www.asuka-mobile-tv.com
+886-2-86925588
Booth #11656

Audatex, a Solera Co.
www.audatex.us
+858-946-1732
Booth #10669

Audi of America
www.audiusa.com
703-364-7350
Booth #11245

Augusta Car Care
www.augustacarcare.com
706-799-5679
Booth #13041

AUSTYRE
www.austyre.com.au
+614-3088-2728
Booth #40269

Auto Metal Direct
www.autometaldirect.com
770-967-0909
Booth #24695

Automotiv
www.nch.com
972-438-0697
Booth #12753

Automotive Aftermarket Training Inc.
www.intelligentmechanic.com
802-272-2773
Booth #11875

AutomotiveSpecialtyTool.net
automotivespecialtytool.net
703-919-2786
Booth #25125

Auveco Products
www.auveco.com
859-341-6450
Booth #10752

Axis Performance Coatings
www.axiscoatings.com
866-637-8418
Booth #11110

B&J Showworks Inc.
www.bandjshowworks.com
541-855-1059
Booth #12378

BenchWorks
www.BenchWorks.pro
416-467-8887
Booth #10448

BGF Industries
www.bgf.com,
www.bgfindfab.com
336-545-0011
Booth #21636

Biruni Motors
510-427-5009
Booth #38197

Blaster Corp.
www.blasterproducts.com
800-858-6605
Booth #10671

Bonehead Products
www.boneheadproducts.com
651-464-6892
Booth #12948

Bristol Tires
www.bristoltires.com
971-422-37737
Booth #40273

Bullet Liner
www.bulletliner.com
713-726-6005
Booth #37121

Burr King
Manufacturing Co. Inc.
www.burrking.com
660-438-8998
Booth #22985

C-Aire Inc.
www.caireinc.com
651-462-3440
Booth #10452

Campro Designs LLC
www.camprodesigns.com
509-927-2305
Booth #12936

Car Bench America
www.carbenchna.com
612-819-3820
Booth #10661

Caright Auto
Accessories Ltd.
www.caright.com
+86-20-8350-1048
Booth #12178

Celette Inc.
www.celette.com
630-396-6100
Booth #10861

Chang Bing Auto
Parts Co. Ltd.
www.airforce-sus.com
+886-2-86925588
Booth #25156

ChemChamp
www.chemchamp.com
901-219-0152
Booth #10337

Chicago Brand Industrial
www.chicagobrand.com
925-788-2128
Booth #10561

China Electronics
Shenzhen Co.
www.carvox.net
+86-755-83783605
Booth #11555

China Tyres
www.chinatyresdistribution.com
+86-20-84698496
Booth #43292

Chingor Mechanical
Co. Ltd.
www.chingor.com
+8613901201305
Booth #37162

Classic 2 Current Fabrication
www.c2cfabrication.com
313-534-2886
Booth #24797

Classic Dash
www.classicdash.com
775-883-7904
Booth #24691

ClassicCarDatabase.com
www.ClassicCarDatabase.com
303-252-0436
Booth #24593

Clear Alternatives LLC
www.clearalternatives.com
619-661-6660
Booth #37045

Clearline Manufacturing
775-825-8361
Booth #36195

CN Racing Performance Products Co. Ltd.
+86-10-63458811
Booth #20934

Co & Co Ltd.
www.conco.co.kr
+82-31-337-3210
Booth #12952

Coastal Marketing Inc.
www.coastalmarketing.ca
604-598-3680
Booth #10200

Collision Hub
www.collisionhub.com
501-352-5114
Booth #10768

Comeup Industries Inc.
www.comeupwinch.com
+886-2-86925588
Booth #37166

Couplemate
www.couplematetrailerparts.com
775-219-7708
Booth #33197

Coverlay Manufacturing Inc.
www.coverlaymfg.com
800-633-7090
Booth #12839

CSRP
www.discbrakeswap.com
512-947-6718
Booth #23584

DCI Performance Products
www.dci.com.au
+613-9469-2700
Booth #25153

Dredsen Auto Design
www.dredsenauto.com
800-287-5900
Booth #48217

DriveNTalk
www.driventalks.com
714-274-2032 x123
Booth #11261

DustyMoto
www.dustymoto.com
912-261-2300
Booth #37055

Dynamic Performance
Wheels Inc.
www.dp-wheels.com
310-275-4393
Booth #47209

Eagle Abrasives Inc.
www.eagleabrasives.com
770-279-8111
Booth #10945

Eco Ignition
www.aquapulser.com
206-774-0660
Booth #21053

EnGIS Technologies Inc.
www.engistech.com
882-571-0576
Booth #11569

ENGO Industries
360-642-3315
Booth #36187

EnvisionTec Inc.
www.envisiontec.com
248-582-0038
Booth #10454

Epson America Inc.
www.epson.com
562-290-5110
Booth #12735

ETL-Secure Logic
www.etlproducts.com
775-398-7680
Booth #11535

Euro-Tyre B.V.
www.euro-tyre.com
+31-77-320-2820
Booth #42284

Eurovac
www.eurovac.com
905-738-9255
Booth #10515

Excel Make Automotive Inc.
www.excel-make.com
886-2-8245-9391
Booth #12848

EZ Connector Inc.
www.exconnector.com
559-686-5889
Booth #38168

F&S Manufacturing LLC
970-367-6480
Booth #34198

Fathom It Distributing
www.fathomitdistributing.com
239-826-3456
Booth #13021

Flair Hair
www.backgatedesigns.com
408-778-1800
Booth #11974

FlyAudio USA
www.flyaudio.us
866-325-9880
Booth #11634

4Way Suspension
Products Pty. Ltd.
www.4waysuspension.com.au
+61-2-9672-8899
Booth #38190

Fuel Doctor
www.fueldoctorusa.com
818-224-5678
Booth #25013


Garages101
www.garages101.com
775-851-9838
Booth #10332

Gates Corp.
www.gates.com
303-744-4765
Booth #23183

Genius Tools
www.geniustoolsusa.com
909-230-9588
Booth #10229

GGB Bearing Technology
www.ggbearings.com
928-846-4784
Booth #20414

Girard Systems
www.girardrv.com
800-382-8442
Booth #13025

GM&J Laser Cutting Inc.
www.gmjlaser.com
951-277-9749
Booth #22686



 

Gong Maw
Enterprise Co. Ltd.
www.gongmaw.com
+886-2-86925588
Booth #10226

Got2bwireless
www.got2bwireless.com
248-412-8631
Booth #11661

HeadlightRenewDoctor.com
http://headlightrenewdoctor.com
888-645-4847
Booth #10649

heatshrink.com
www.heatshrink.com
801-621-1501
Booth #21032

Helping Hand/Finish Line
Helpinghandtools.com
847-821-0777
Booth #11978

Hema Maps & Gps
www.hemamaps.com
317-903-5222
Booth #33193

The High Ground of Texas
www.highground.org
806-366-7510
Booth #11848

Homak Manufacturing
www.homaktools.com
724-535-1084
Booth #10161

Hope Global
www.hopeglobal.com
401-333-8990
Booth #11067

Hornling Ind. Inc.
www.hornling.com
886-2-86925588
Booth #36081

Hot Shoppe Designs Inc.
www.hotshoppedesigns.com
949-487-2828
Booth #38039

Hot Stuff Enterprise
www.hotstuffenterprise.com
818-896-0986
Booth #12751

Hotwire Auto,
A Division of Squier Inc.
www.hotwireauto.com
479-243-9115
Booth #34196

Hubei Rockrich Import
& Export Co.
www.rocrick.preview.
alibaba.com
+86-719-8313885
Booth #12075

I-CAR
www.i-car.com
847-463-5210
Booth #10819

Innovative Vehicle Solutions
www.ivsauto.com
248-577-0010
Booth #24223

Insurance Auto
Auctions Inc.
www.iaai.com
708-492-7090
Booth #10761

Intellect Communication Electronics Co. Ltd.
+86-21-63121872
Booth #11664

Inventive Products
www.inventivehitches.com
208-580-1904
Booth #36191

Jiangsu General Science Technology Co. Ltd.
www.ty-tyre.com
+86-571-28803967
Booth #42293

Jiangxi Changhua Import
and Export Co. Ltd.
www.fddz.com
+86-571-28803067
Booth #12930

Jiunn Shyang Auto
Industry Co. Ltd.
www.j4asia.com
(8)862-32332890
Booth #38118

JK Services LLC
210-355-0411
Booth #34197

Johnstone Designs
916-365-5750
Booth #11860

K MAX International
www.maxlightingusa.com
516-420-6980
Booth #11565

Karnova
ClingBlings.com
818-613-1847
Booth #12376

Ken-Tool
www.kentool.com
330-252-1935
Booth #41262

LA Auto Gear Inc.
www.laautogear.com
213-388-6101
Booth #12275

Lasermask
www.lasermask.com
+8231-478-4336
Booth #11750

Lawson Industries Inc.
www.lawsonindustries.com
800-529-7664
Booth #21732

LDPI Lighting
www.ldpi-inc.com
715-839-9585
Booth #11128

LiQuifix
www.liquifix.com
203-653-4689
Booth #11120

Little Boys Off Road
Toys LLC
littleboysoffroadtoys.com
972-571-5041
Booth #30191

LKQ Corp.
www.lkqcorp.com
312-621-2729
Booth #10751

Local Motors
www.local-motors.com
989-600-0534
Booth #24501

Lucky 7 Hot Rod Parts
www.lucky7ent.com
905-876-0632
Booth #23081

Lusid Technologies
www.northstarcoatings.com
801-966-5300
Booth #10845

Malco Products Inc.
www.malcoproducts.com
320-274-8246
Booth #10648

Marshall Motoart Custom
Off Road Builds and
UTV Accessories
www.marshallmotoart.com
801-391-1556
Booth #37059

Max Professional
www.max-professional.com
800-655-1675
Booth #24723

MAXTRAX
www.maxtrax.com.au
443-955-1279
Booth #37181

Megan Racing
www.meganracing.com
626-581-0988
Booth #21652

Mercantile Development Inc. (MDI)
www.mdiwipers.com
203-922-8880
Booth #10612

Metal Rescue Rust Remover Bath
www.metalrescue.com
800-365-1117
Booth #24787

Milltek Sport Limited
www.millteksport.com
+44-1823-663499
Booth #20933

Mira Reed
www.mirareed-usa.com
503-622-3747
Booth #12277

Mo-Clamp
www.moclamp.com
503-644-9167
Booth #11106

MOR/Ryde International
www.morryde.com
574-293-1581
Booth #37170

Morris Classic Concepts
www.morrisclassicconcepts.com
864-987-0032
Booth #24789

Motorcycle Product News
www.mpnmag.com
414-531-4051
Booth #38033

Motordyne Engineering
661-298-7555
Booth #20566

Motovicity
www.motovicity.com
888-773-3316
Booth #24219

Mountain Off Road
www.mountainoffroad.com
970-625-0500
Booth #34193

NAPA/Martin Senour
www.sherwin-automotive.com
216-332-8569
Booth #11061

National Auto Body Council
www.autobodycouncil.org
617-803-1120
Booth #10777

Newark Auto Products
www.newark-auto.com
973-677-9935
Booth #24782

Ningbo Hualian Electronic Science & Technology Co.
Booth #11618

Ningbo Jiangdong Wincar Industrial
& Trade Co. Ltd.
+86-10-63458811
Booth #37164

Ningbo Mentor Parts
International Co. Ltd.
www.high-performance-parts.com
Booth #21742

Ningbo Yinzhou Hengxiang
Auto Parts Factory
Booth #48111

Ningbo Yinzhou Jianda
Auto Parts Factory
www.nb-jd.com
+86-15110249219
Booth #47213

Nitro-Flate
www.nitro-flate.com
714-933-4293
Booth #10254

Nostalgic Air Parts
www.nostalgicairparts.com
813-413-8420
Booth #23692

Nova Verta USA
www.novavertausa.com
509-444-7910
Booth #11053

NU Inc.
www.nu-global.com
+8-862-32332890
Booth #11650

Nutek LLC
www.nutekgreen.com
440-484-2216
Booth #12849

Ohlins USA Inc.
www.ohlinsusa.com
828-692-4525
Booth #24733

Pacific Tool and Gauge
www.pacifictoolandgauge.com
541-826-5808
Booth #25055

PartPal
www.partpal.com
877-855-7278
Booth #21640

Performance Bearing
www.performancebearing.com
520-466-9176
Booth #24880

Performance Tube
Bending Inc.
www.ptbtubebending.com
626-939-9000
Booth #20600

Guangzhou Liancheng Electronic Technology
Co. Ltd.
www.lchid.com
+8620-38267955
Booth #10546

Guardsman by Valspar
www.guardsman.com
616-222-3832
Booth #22917

Gullwing Automotive LLC
http://stores.ebay.com/
Gullwing-Automotive
702-988-5049
Booth #24595

Harmony Rubber
Industry Co. Ltd.
www.ys-air.com
+886-2-2351-2261
Booth #12377

Hartung Helmets
www.hartung-helmets.de
+49-376-831-333
Booth #21560

Hayashi of America
213-236-3684
Booth #11439

Head Rack
www.headrack.com
807-344-7225
Booth #37165

PHC/East-West Components
www.ewcomponents.com
215 616 4414
Booth #20614


Poly Performance Inc.
www.polyperformance.com
805-783-2060 x201
Booth #36189

Powernavi Technology Co. Ltd.
www.powernavi.com.tw
(8)862-32332890
Booth #11614

Precision Cutting
Systems Inc.
www.lowcostcnckits.com
403-720-1984
Booth #33187

PREVAL
www.preval.com
815-634-5890
Booth #10614

Prima Autocraft Ltd.
www.primaautocraft.com
702-988-5049
Booth #24694

Prime 1 Ramps
www.saintytools.com
+86-25-52875861
Booth #37095

Puma Cycles Corp.
www.pumacycles.com
714-634-2888
Booth #37033


Qingdao Aonuo Tyre Co. Ltd.
www.honourgroup.cn
+86-21-63121872
Booth #41268

Qingdao Manufacturing Inc.
www.mdl.com
718-553-2240
Booth #32187

Qingdao Yongdao International
Trade Co. Ltd.
www.yongdao.net
+86-532-889-62528
Booth #42269

 

Quantum Technologies
www.qtww.com
949-930-3467
Booth #21630

R. L. Polk & Co.
www.polk.com
815-477-7530
Booth #40281

Record Keeper Systems LLC
www.recordkeepersystems.com
800-657-5932
Booth #11828

Reliable Automotive Equipment Inc.
www.rae-service.com
732-747-1770
Booth #10953

Relief Pod International
www.reliefpod.com
253-235-5484
Booth #10334

Retail Design Associates
www.retaildesignassociates.com
916-784-6600
Booth #37080

RHDJapan.com
www.rhdjapan.com
Booth #25113

Rim Brim
www.rimbrim.com
330-733-1800 x121
Booth #41270

Rim Shield
919-698-9959
Booth #12950

Rocky Mountain ATV/MC
www.rockymountainatv.com
801-465-3140
Booth #36085

Rocky Ridge Products
www.rockyridgeproducts.com
440-212-0436
Booth #31190

Ron Francis Wiring
www.ronfrancis.com
610-485-1981
Booth #22979

Roto West,
Product Design Development
www.rotowest.com
714-899-2030
Booth #11154

Roush Yates
Performance Parts
www.roushyatesparts.com
704-662-6982
Booth #21754

RTW Motoring
www.rtwmotoring.com
818-764-1560
Booth #48102

Sacura Ltd.
347-2923-973
Booth #37160

Safety Regulation
Strategies Inc.
www.safetyregulations.com
800-723-3734
Booth #11118

Sartorius Mechatronics Corp.
www.sartorius.com
800-635-2906
Booth #11134

Schwartz Performance
www.schwartzperformance.com
815-206-2230
Booth #23379

The Seat Shop
www.theseatshop.com
214-710-2565
Booth #37116

SellinaMinute.com
www.sellinaminute.com
509-927-9969
Booth #11731

Seneca Foundry Inc.
senecafoundry.com
515-832-1722
Booth #25115

Shadow Shield
403-250-8468
Booth #12271

Shandong Better Wheel Co. Ltd.
www.betterwheel.cn
+86-531-86081770Booth #48093

Shandong Hengfeng Rubber & Plastic Co. Ltd.
www.hengfengchina.com
86-532-80992871
Booth #42281

Shandong Yongsheng
Rubber Group Co. Ltd.
www.yongshenggroup.com
Booth #42259

Shanghai Baolong Automotive Corp.
www.baolong.biz
+86-21-5769-0000-7717
Booth #11567

Shanghai Jinwu Neomaterial Nechnologies Inc.
www.jinwuneomaterial.com
+86-21-63121872
Booth #12934

Shin Shield
www.shinshield.com
503-710-4075
Booth #36185

Shoot Suit-Detro-R & H Products
www.shootsuit.com
360-687-3451
Booth #11051

Simoniz USA
www.simonizusa.com
860-643-3895
Booth #12953
Simota Racing Sports
www.simota.com
+886-2-86925588
Booth #24781

Sizeitup Wheel &
Tire Fitment Guide-Ecommerce Wheel
www.sizeitup.com
703-328-5080
Booth #47201

Society of Collision Repair Specialists (SCRS)
www.scrs.com
877-841-0660
Booth #10745

Spec-D Tuning
www.k2motor.com
909-839-2992
Booth #21210

Standard Infrared
www.standardir.com
310-532-2889
Booth #11019

Stanley
www.stanleytools.com
860-827-5259
Booth #10361

Starquest Products LLC
www.starquestproducts.com
574-537-0486
Booth #32185

Steck Manufacturing Co.
www.steckmfg.com
937-222-0062
Booth #10835

Stiller’s Precision Motorsports
www.stillersprecision.com
214-869-8377
Booth #25057

Stone River Gear LLC
www.stonerivertradingcompany.com
203-470-2526
Booth #10233

Summit Software
and Mobile Solutions
www.summitsoftware
solutions.com
858-547-8697
Booth #11011

Sun Control Window Film
www.igschemicals.com
310-860-5648
Booth #12349

Sunkiss Thermoreactors Inc.
www.sunkiss-
thermoreactors.com
450-589-6144
Booth #11071

Sunmatch Industrial
Co. Ltd.
www.sunmatch.com
+886-2-86925588
Booth #10569

SuperFlow
Technologies Group
www.superflow.com
719-471-1746
Booth #21735

Sutong China Tire
Resources Inc.
713-690-5500
Booth #40201

Suzhou Sanji Foundry Equipment Co. Ltd.
www.szsanji.com
510-676-8655
Booth #47221

Swivel Storage Solutions
www.Swivel.pro
888-979-4835
Booth #10329

T-Max/Westin
www.westinautomotive.com
626-960-6762
Booth #34054

Tair Wang
Enterprise Co. Ltd.
www.tairwang.com
+886-2-86925588
Booth #12853

Tech Outlook Sdn Bhd
www.tomsb.com.my
Booth #12951

TecMate North America
www.tecmate.com
905-337-2095
Booth #13016

Teco Automotive Equipment
www.teco.it
39-0522-631-562
Booth #41280

ThermaSys Heat Exchangers
www.thermasys.com
334-420-7103
Booth #21546

Tianjin Goodrun International
Trading Co. Ltd.
www.luckytyre.com
+86-22-249-93868
Booth #41266

Tiger-Drylac U.S.A. Inc.
www.tiger-coatings.us
800-243-8148
Booth #10729

TJM Products Pty. Ltd.
www.tjm.com.au
07-3865-9955, +617-3865-9999
Booth #32189

TMI Products Inc.
www.tmiproducts.com
951-272-1996
Booth #24675

Tomkins-Plews Edelmann-Lubrimatic Green
www.schrader-bridgeport.com
904-806-3441
Booth #12855

Touchdown International
www.tdiwheels.com
+86-512-5010-0602
Booth #48202

Trans Am Depot
www.transamdepot.com
850-668-1998
Booth #24281

Trophy Kart
www.trophykart.com
954-529-6555
Booth #38117

Tweak Digital Marketing
www.justatweak.com
865-809-1376
Booth #41221

12V StreetGear
www.12vstreetgear.com
808-934-7185
Booth #21046

UPS
www.ups.com
404-828-4032
Booth #11937

Urethane Supply Co.
www.urethanesupply.com
256-638-4103
Booth #10766

Veise (Guangzhou)
Electronics Co. Ltd.
+86-10-63458811
Booth #11653

Vette Masters
www.vettemasters.com
757-490-2570
Booth #24783

Vision Automobile Electronics Industrial Co. Ltd.
www.visionsecurity.com.tw
+886-2-86925588
Booth #11654

Viskon-Aire Corp.
www.viskon-aire.com
410-543-8802
Booth #10617

The Wash Caddie Plus
910-670-2044
Booth #12749

Wheel Vintiques Inc.
www.wheelvintiques.com
559-251-6957
Booth #23583

Whole Hog
Technologies Inc.
www.wholehogtech.com
505-410-6150
Booth #11830

Wise Navigation Electronic S&T Co. Ltd
+8620-38267955
Booth #11616

Wise Success
Technology Ltd.
www.wincalcd.cn
+8620-38267955
Booth #21655

Wuhu Huangyan
Industrial Corp.
www.hywheel.com.cn
+886232332890
Booth #48099

XYZ Auto Parts Co. Ltd.
886-2-86925588
Booth #25154

Yangzhou Jiahe
Radiator Co. Ltd.
www.cnjiahe.com.cn/
index_e.asp
+86-571-28803067
Booth #20557

Yod Auto Tech Inc.
www.lordway.cn
Booth #11537

Yongkang Leespower Performance Products
Import & Export Co.
+86-13588619862
Booth #24221

Yuyao Dongxia Sprayer
Plastic Industrial Co. Ltd.
+86-574-87173496
Booth #12949

Zero-Rust
www.amteco.com
913-314-1548
Booth #11114

Zhejiang Jialong
Autoparts Co. Ltd.
+86-10-63458811
Booth #13015

Zhejiang Jujiu Hub Co. Ltd.
+86-10-63458811
Booth #48079

Zhejiang Kanglong Industry
& Trade Co. Ltd.
www.zjkanglong
+86-579-87601585
Booth #24784

Wed, 09/01/2010 - 15:08

SEMA News - September 2010

  SEMA News-September 2010-Events 
 

”I was tired of hearing that there were no U.S. manufacturers left,” said Margo Furcolow, American Eagle Wheel Corp. president. “I wanted to make a difference and let people know that we at American Eagle Wheel Corp. care about our country and about keeping American jobs in the United States, and that is why we exhibited at the SEMA Show last year.”  

   

Photography By Darryl Dennis

Exhibitor Profile: American Eagle Wheel Corp.

A Conversation With Margo Furcolow

The association welcomes hundreds of new exhibitors to the SEMA Show, and 2010 is no exception. In fact, the number of first-time exhibitors signed up to attend the 2010 SEMA Show has grown to more than 250. 

American Eagle Wheel Corp. (AEWC) was a first-time exhibitor at the 2009 SEMA Show. SEMA News spent some time with AEWC President Margo Furcolow at the company’s facility in Chino, California. Ms. Furcolow discussed the company’s experience as a first-time exhibitor and offered advice for other first-timers.

SEMA News: First, can you tell us a little bit about yourself and American Eagle Wheel Corp.?

Margo Furcolow: American Eagle Wheel Corp. (AEWC) was founded in 1977 by my father, John Elbertse, and Ron Pushea, and it was originally located in Huntington Beach, California. In the early ’80s, Ron Pushea was bought out and AEWC became a family-owned business. We moved the manufacturing facility to Chino, California, in 1989 and opened a second manufacturing facility in York, South Carolina, in 1995. In 2001, we added a state-of-the-art chrome-plating facility in Chino. We have 37 distribution centers across the country, in Canada and in the Caribbean.

I joined AEWC in 1979, doing everything from answering phones to filing, payroll, purchasing and accounts receivable. When my father passed away in February 2005 of pancreatic cancer, he named me president of AEWC, leaving myself, my brother Ray and sister Sylvia to run the company. 

  SEMA News-September 2010-Events 
 

Furcolow was named president of American Eagle Wheel Corp. in 2005. The company exhibited at the SEMA Show for the first time in 2009.  

   
SN: You were a first-time exhibitor at the SEMA Show last year. What were some of the highlights of the experience for you and your company?

MF: Some of the highlights from the Show were the one-on-one opportunities I had to meet some of our long-time customers. It was nice to put a face to the voice. It was also wonderful to hear our domestic and international customers say they were glad to see us there! I was tired of hearing that there were no U.S. manufacturers left. I wanted to make a difference and let people know that we at AEWC care about our country and about keeping American jobs in the United States, and that is why we exhibited at the SEMA Show last year.

SN: What were some of the challenges and opportunities you realized as a first-time exhibitor?

MF: Some of the challenges we faced as first-time exhibitors stemmed from setting up the booth, drayage and getting our staff from all over the country to get to know each other for the first time. Some of the opportunities were those for private label, OEM opportunities and setting up new export clients.

SN: As a returning company in 2010, what, if anything, will you do differently this year?

MF: We started by sending one of my staff to the SEMA Show Exhibitor Summit that was in Las Vegas in May 2010. This helped us prepare for what we wanted to accomplish for this year’s Show, such as managing our leads and paying attention to the upcoming deadlines.

SN: Finally, what advice would you give to first-time exhibitors?

MF: Be organized, set a budget, attend the training seminars, prepare your staff, wear comfortable shoes and, most of all, enjoy yourself and have fun.  

 

The Companies Preparing for Their Inaugural SEMA Show

  SEMA News-September 2010-Events
 

Companies interested in exhibiting at the 2010 SEMA Show are encouraged to view the online floorplan to see what’s available at www.SEMAShow.com and to call 702/450-7662 x120 to get more details.

   
“The value proposition that the SEMA Show presents exhibitors is clearly represented by the number of first-timers already signed up,” said SEMA Trade Shows Director Gary Vigil.

One of this year’s new exhibitors is Mountain Off-Road Enterprises (M.O.R.E.), and they chose to buy a booth to grow their business domestically and internationally.

“The reason we want to do the SEMA Show is we want to increase our number of dealers as well as expand our international sales,” said M.O.R.E. President Scott Doughty. “If we had to make a road trip to visit all these potential customers, we would have more in travel expenses than what our booth would cost.”

Megan Racing Inc. is also exhibiting at SEMA for the first time, and Senior Sales Executive James Lee is looking forward to meeting current and potential clients.

“The sole reason we have decided to attend is to be able to meet with our national distributors face to face to get a more personalized feel,” said Lee. “Our product line is always expanding so we feel this would be the best way to show the industry what we have to offer.”

Andrew Hwang works with Genius Tools, another first-time exhibitor for the 2010 SEMA Show. And he summed up their motivation as follows, “If your company is involved in the automotive aftermarket, then you need to be at SEMA.” Hwang added, “Even with the tough economy, companies cannot afford not to be here.”

Companies interested in exhibiting at the 2010 SEMA Show are encouraged to view the online floorplan to see what’s available on the Show's website and to call 702/450-7662 x120 to get more details.

The SEMA Show’s main attraction will always be its exhibitors, and the association proudly welcomes the following companies as new exhibitors to the 2010 SEMA Show.

AAC
310-832-8336
Booth #10660

ABRA Auto Body & Glass
www.abraauto.com
763-585-6281
Booth #11035

Adaptronic Engine Management
www.adaptronic.com.au
+61298999594
Booth #25151

Adrenaline Rides
Garage Inc.
www.adrenalineridesgarage.com
210-838-5338
Booth #23190

Ahwooga.com
www.ahwooga.com
520-261-0044
Booth #23078

Akrapovic d.d.
www.akrapovic.si
+386-1-78-78-404
Booth #25019

Alcoa Fastening Systems
www.alcoa.com
317-704-8865
Booth #10778

All American Tool Corp.-
Quick Cut Sanders
360-893-0689
Booth #11049

Alliance Tire Group
www.alliancetireusa.com
615-799-2242
Booth #43207

American Tape
www.itape.com
810-650-7821
Booth #11170

Anvil Auto Inc.
www.anvilauto.com
888-723-8882
Booth #24929

AOM Spray Equipment
www.aomspray.com
800-533-6254
Booth #11039

APA X’Power by
Oriental Co. Ltd.
www.oriental-tr.jp
+81-90-6000-0456
Booth #38065

Apache LLC
+44-1684-292369
Booth #35204

Aqua-Hot Heating
Systems, Inc.
www.aquahot.com
303-659-8221 x144
Booth #36033

ARC-Applied Racing Components
www.archeat.com
386-760-5201
Booth #20501

Arrow Exhaust, USA
www.arrow.it/usa
702-651-6940
Booth #36083

Ascend Industries Inc.
www.beico.com
714-593-3400
Booth #32198

ASG
www.jergensinc.com
216-706-6430
Booth #10449

Asuka Semiconductor Inc.
www.asuka-mobile-tv.com
+886-2-86925588
Booth #11656

Audatex, a Solera Co.
www.audatex.us
+858-946-1732
Booth #10669

Audi of America
www.audiusa.com
703-364-7350
Booth #11245

Augusta Car Care
www.augustacarcare.com
706-799-5679
Booth #13041

AUSTYRE
www.austyre.com.au
+614-3088-2728
Booth #40269

Auto Metal Direct
www.autometaldirect.com
770-967-0909
Booth #24695

Automotiv
www.nch.com
972-438-0697
Booth #12753

Automotive Aftermarket Training Inc.
www.intelligentmechanic.com
802-272-2773
Booth #11875

AutomotiveSpecialtyTool.net
automotivespecialtytool.net
703-919-2786
Booth #25125

Auveco Products
www.auveco.com
859-341-6450
Booth #10752

Axis Performance Coatings
www.axiscoatings.com
866-637-8418
Booth #11110

B&J Showworks Inc.
www.bandjshowworks.com
541-855-1059
Booth #12378

BenchWorks
www.BenchWorks.pro
416-467-8887
Booth #10448

BGF Industries
www.bgf.com,
www.bgfindfab.com
336-545-0011
Booth #21636

Biruni Motors
510-427-5009
Booth #38197

Blaster Corp.
www.blasterproducts.com
800-858-6605
Booth #10671

Bonehead Products
www.boneheadproducts.com
651-464-6892
Booth #12948

Bristol Tires
www.bristoltires.com
971-422-37737
Booth #40273

Bullet Liner
www.bulletliner.com
713-726-6005
Booth #37121

Burr King
Manufacturing Co. Inc.
www.burrking.com
660-438-8998
Booth #22985

C-Aire Inc.
www.caireinc.com
651-462-3440
Booth #10452

Campro Designs LLC
www.camprodesigns.com
509-927-2305
Booth #12936

Car Bench America
www.carbenchna.com
612-819-3820
Booth #10661

Caright Auto
Accessories Ltd.
www.caright.com
+86-20-8350-1048
Booth #12178

Celette Inc.
www.celette.com
630-396-6100
Booth #10861

Chang Bing Auto
Parts Co. Ltd.
www.airforce-sus.com
+886-2-86925588
Booth #25156

ChemChamp
www.chemchamp.com
901-219-0152
Booth #10337

Chicago Brand Industrial
www.chicagobrand.com
925-788-2128
Booth #10561

China Electronics
Shenzhen Co.
www.carvox.net
+86-755-83783605
Booth #11555

China Tyres
www.chinatyresdistribution.com
+86-20-84698496
Booth #43292

Chingor Mechanical
Co. Ltd.
www.chingor.com
+8613901201305
Booth #37162

Classic 2 Current Fabrication
www.c2cfabrication.com
313-534-2886
Booth #24797

Classic Dash
www.classicdash.com
775-883-7904
Booth #24691

ClassicCarDatabase.com
www.ClassicCarDatabase.com
303-252-0436
Booth #24593

Clear Alternatives LLC
www.clearalternatives.com
619-661-6660
Booth #37045

Clearline Manufacturing
775-825-8361
Booth #36195

CN Racing Performance Products Co. Ltd.
+86-10-63458811
Booth #20934

Co & Co Ltd.
www.conco.co.kr
+82-31-337-3210
Booth #12952

Coastal Marketing Inc.
www.coastalmarketing.ca
604-598-3680
Booth #10200

Collision Hub
www.collisionhub.com
501-352-5114
Booth #10768

Comeup Industries Inc.
www.comeupwinch.com
+886-2-86925588
Booth #37166

Couplemate
www.couplematetrailerparts.com
775-219-7708
Booth #33197

Coverlay Manufacturing Inc.
www.coverlaymfg.com
800-633-7090
Booth #12839

CSRP
www.discbrakeswap.com
512-947-6718
Booth #23584

DCI Performance Products
www.dci.com.au
+613-9469-2700
Booth #25153

Dredsen Auto Design
www.dredsenauto.com
800-287-5900
Booth #48217

DriveNTalk
www.driventalks.com
714-274-2032 x123
Booth #11261

DustyMoto
www.dustymoto.com
912-261-2300
Booth #37055

Dynamic Performance
Wheels Inc.
www.dp-wheels.com
310-275-4393
Booth #47209

Eagle Abrasives Inc.
www.eagleabrasives.com
770-279-8111
Booth #10945

Eco Ignition
www.aquapulser.com
206-774-0660
Booth #21053

EnGIS Technologies Inc.
www.engistech.com
882-571-0576
Booth #11569

ENGO Industries
360-642-3315
Booth #36187

EnvisionTec Inc.
www.envisiontec.com
248-582-0038
Booth #10454

Epson America Inc.
www.epson.com
562-290-5110
Booth #12735

ETL-Secure Logic
www.etlproducts.com
775-398-7680
Booth #11535

Euro-Tyre B.V.
www.euro-tyre.com
+31-77-320-2820
Booth #42284

Eurovac
www.eurovac.com
905-738-9255
Booth #10515

Excel Make Automotive Inc.
www.excel-make.com
886-2-8245-9391
Booth #12848

EZ Connector Inc.
www.exconnector.com
559-686-5889
Booth #38168

F&S Manufacturing LLC
970-367-6480
Booth #34198

Fathom It Distributing
www.fathomitdistributing.com
239-826-3456
Booth #13021

Flair Hair
www.backgatedesigns.com
408-778-1800
Booth #11974

FlyAudio USA
www.flyaudio.us
866-325-9880
Booth #11634

4Way Suspension
Products Pty. Ltd.
www.4waysuspension.com.au
+61-2-9672-8899
Booth #38190

Fuel Doctor
www.fueldoctorusa.com
818-224-5678
Booth #25013


Garages101
www.garages101.com
775-851-9838
Booth #10332

Gates Corp.
www.gates.com
303-744-4765
Booth #23183

Genius Tools
www.geniustoolsusa.com
909-230-9588
Booth #10229

GGB Bearing Technology
www.ggbearings.com
928-846-4784
Booth #20414

Girard Systems
www.girardrv.com
800-382-8442
Booth #13025

GM&J Laser Cutting Inc.
www.gmjlaser.com
951-277-9749
Booth #22686



 

Gong Maw
Enterprise Co. Ltd.
www.gongmaw.com
+886-2-86925588
Booth #10226

Got2bwireless
www.got2bwireless.com
248-412-8631
Booth #11661

HeadlightRenewDoctor.com
http://headlightrenewdoctor.com
888-645-4847
Booth #10649

heatshrink.com
www.heatshrink.com
801-621-1501
Booth #21032

Helping Hand/Finish Line
Helpinghandtools.com
847-821-0777
Booth #11978

Hema Maps & Gps
www.hemamaps.com
317-903-5222
Booth #33193

The High Ground of Texas
www.highground.org
806-366-7510
Booth #11848

Homak Manufacturing
www.homaktools.com
724-535-1084
Booth #10161

Hope Global
www.hopeglobal.com
401-333-8990
Booth #11067

Hornling Ind. Inc.
www.hornling.com
886-2-86925588
Booth #36081

Hot Shoppe Designs Inc.
www.hotshoppedesigns.com
949-487-2828
Booth #38039

Hot Stuff Enterprise
www.hotstuffenterprise.com
818-896-0986
Booth #12751

Hotwire Auto,
A Division of Squier Inc.
www.hotwireauto.com
479-243-9115
Booth #34196

Hubei Rockrich Import
& Export Co.
www.rocrick.preview.
alibaba.com
+86-719-8313885
Booth #12075

I-CAR
www.i-car.com
847-463-5210
Booth #10819

Innovative Vehicle Solutions
www.ivsauto.com
248-577-0010
Booth #24223

Insurance Auto
Auctions Inc.
www.iaai.com
708-492-7090
Booth #10761

Intellect Communication Electronics Co. Ltd.
+86-21-63121872
Booth #11664

Inventive Products
www.inventivehitches.com
208-580-1904
Booth #36191

Jiangsu General Science Technology Co. Ltd.
www.ty-tyre.com
+86-571-28803967
Booth #42293

Jiangxi Changhua Import
and Export Co. Ltd.
www.fddz.com
+86-571-28803067
Booth #12930

Jiunn Shyang Auto
Industry Co. Ltd.
www.j4asia.com
(8)862-32332890
Booth #38118

JK Services LLC
210-355-0411
Booth #34197

Johnstone Designs
916-365-5750
Booth #11860

K MAX International
www.maxlightingusa.com
516-420-6980
Booth #11565

Karnova
ClingBlings.com
818-613-1847
Booth #12376

Ken-Tool
www.kentool.com
330-252-1935
Booth #41262

LA Auto Gear Inc.
www.laautogear.com
213-388-6101
Booth #12275

Lasermask
www.lasermask.com
+8231-478-4336
Booth #11750

Lawson Industries Inc.
www.lawsonindustries.com
800-529-7664
Booth #21732

LDPI Lighting
www.ldpi-inc.com
715-839-9585
Booth #11128

LiQuifix
www.liquifix.com
203-653-4689
Booth #11120

Little Boys Off Road
Toys LLC
littleboysoffroadtoys.com
972-571-5041
Booth #30191

LKQ Corp.
www.lkqcorp.com
312-621-2729
Booth #10751

Local Motors
www.local-motors.com
989-600-0534
Booth #24501

Lucky 7 Hot Rod Parts
www.lucky7ent.com
905-876-0632
Booth #23081

Lusid Technologies
www.northstarcoatings.com
801-966-5300
Booth #10845

Malco Products Inc.
www.malcoproducts.com
320-274-8246
Booth #10648

Marshall Motoart Custom
Off Road Builds and
UTV Accessories
www.marshallmotoart.com
801-391-1556
Booth #37059

Max Professional
www.max-professional.com
800-655-1675
Booth #24723

MAXTRAX
www.maxtrax.com.au
443-955-1279
Booth #37181

Megan Racing
www.meganracing.com
626-581-0988
Booth #21652

Mercantile Development Inc. (MDI)
www.mdiwipers.com
203-922-8880
Booth #10612

Metal Rescue Rust Remover Bath
www.metalrescue.com
800-365-1117
Booth #24787

Milltek Sport Limited
www.millteksport.com
+44-1823-663499
Booth #20933

Mira Reed
www.mirareed-usa.com
503-622-3747
Booth #12277

Mo-Clamp
www.moclamp.com
503-644-9167
Booth #11106

MOR/Ryde International
www.morryde.com
574-293-1581
Booth #37170

Morris Classic Concepts
www.morrisclassicconcepts.com
864-987-0032
Booth #24789

Motorcycle Product News
www.mpnmag.com
414-531-4051
Booth #38033

Motordyne Engineering
661-298-7555
Booth #20566

Motovicity
www.motovicity.com
888-773-3316
Booth #24219

Mountain Off Road
www.mountainoffroad.com
970-625-0500
Booth #34193

NAPA/Martin Senour
www.sherwin-automotive.com
216-332-8569
Booth #11061

National Auto Body Council
www.autobodycouncil.org
617-803-1120
Booth #10777

Newark Auto Products
www.newark-auto.com
973-677-9935
Booth #24782

Ningbo Hualian Electronic Science & Technology Co.
Booth #11618

Ningbo Jiangdong Wincar Industrial
& Trade Co. Ltd.
+86-10-63458811
Booth #37164

Ningbo Mentor Parts
International Co. Ltd.
www.high-performance-parts.com
Booth #21742

Ningbo Yinzhou Hengxiang
Auto Parts Factory
Booth #48111

Ningbo Yinzhou Jianda
Auto Parts Factory
www.nb-jd.com
+86-15110249219
Booth #47213

Nitro-Flate
www.nitro-flate.com
714-933-4293
Booth #10254

Nostalgic Air Parts
www.nostalgicairparts.com
813-413-8420
Booth #23692

Nova Verta USA
www.novavertausa.com
509-444-7910
Booth #11053

NU Inc.
www.nu-global.com
+8-862-32332890
Booth #11650

Nutek LLC
www.nutekgreen.com
440-484-2216
Booth #12849

Ohlins USA Inc.
www.ohlinsusa.com
828-692-4525
Booth #24733

Pacific Tool and Gauge
www.pacifictoolandgauge.com
541-826-5808
Booth #25055

PartPal
www.partpal.com
877-855-7278
Booth #21640

Performance Bearing
www.performancebearing.com
520-466-9176
Booth #24880

Performance Tube
Bending Inc.
www.ptbtubebending.com
626-939-9000
Booth #20600

Guangzhou Liancheng Electronic Technology
Co. Ltd.
www.lchid.com
+8620-38267955
Booth #10546

Guardsman by Valspar
www.guardsman.com
616-222-3832
Booth #22917

Gullwing Automotive LLC
http://stores.ebay.com/
Gullwing-Automotive
702-988-5049
Booth #24595

Harmony Rubber
Industry Co. Ltd.
www.ys-air.com
+886-2-2351-2261
Booth #12377

Hartung Helmets
www.hartung-helmets.de
+49-376-831-333
Booth #21560

Hayashi of America
213-236-3684
Booth #11439

Head Rack
www.headrack.com
807-344-7225
Booth #37165

PHC/East-West Components
www.ewcomponents.com
215 616 4414
Booth #20614


Poly Performance Inc.
www.polyperformance.com
805-783-2060 x201
Booth #36189

Powernavi Technology Co. Ltd.
www.powernavi.com.tw
(8)862-32332890
Booth #11614

Precision Cutting
Systems Inc.
www.lowcostcnckits.com
403-720-1984
Booth #33187

PREVAL
www.preval.com
815-634-5890
Booth #10614

Prima Autocraft Ltd.
www.primaautocraft.com
702-988-5049
Booth #24694

Prime 1 Ramps
www.saintytools.com
+86-25-52875861
Booth #37095

Puma Cycles Corp.
www.pumacycles.com
714-634-2888
Booth #37033


Qingdao Aonuo Tyre Co. Ltd.
www.honourgroup.cn
+86-21-63121872
Booth #41268

Qingdao Manufacturing Inc.
www.mdl.com
718-553-2240
Booth #32187

Qingdao Yongdao International
Trade Co. Ltd.
www.yongdao.net
+86-532-889-62528
Booth #42269

 

Quantum Technologies
www.qtww.com
949-930-3467
Booth #21630

R. L. Polk & Co.
www.polk.com
815-477-7530
Booth #40281

Record Keeper Systems LLC
www.recordkeepersystems.com
800-657-5932
Booth #11828

Reliable Automotive Equipment Inc.
www.rae-service.com
732-747-1770
Booth #10953

Relief Pod International
www.reliefpod.com
253-235-5484
Booth #10334

Retail Design Associates
www.retaildesignassociates.com
916-784-6600
Booth #37080

RHDJapan.com
www.rhdjapan.com
Booth #25113

Rim Brim
www.rimbrim.com
330-733-1800 x121
Booth #41270

Rim Shield
919-698-9959
Booth #12950

Rocky Mountain ATV/MC
www.rockymountainatv.com
801-465-3140
Booth #36085

Rocky Ridge Products
www.rockyridgeproducts.com
440-212-0436
Booth #31190

Ron Francis Wiring
www.ronfrancis.com
610-485-1981
Booth #22979

Roto West,
Product Design Development
www.rotowest.com
714-899-2030
Booth #11154

Roush Yates
Performance Parts
www.roushyatesparts.com
704-662-6982
Booth #21754

RTW Motoring
www.rtwmotoring.com
818-764-1560
Booth #48102

Sacura Ltd.
347-2923-973
Booth #37160

Safety Regulation
Strategies Inc.
www.safetyregulations.com
800-723-3734
Booth #11118

Sartorius Mechatronics Corp.
www.sartorius.com
800-635-2906
Booth #11134

Schwartz Performance
www.schwartzperformance.com
815-206-2230
Booth #23379

The Seat Shop
www.theseatshop.com
214-710-2565
Booth #37116

SellinaMinute.com
www.sellinaminute.com
509-927-9969
Booth #11731

Seneca Foundry Inc.
senecafoundry.com
515-832-1722
Booth #25115

Shadow Shield
403-250-8468
Booth #12271

Shandong Better Wheel Co. Ltd.
www.betterwheel.cn
+86-531-86081770Booth #48093

Shandong Hengfeng Rubber & Plastic Co. Ltd.
www.hengfengchina.com
86-532-80992871
Booth #42281

Shandong Yongsheng
Rubber Group Co. Ltd.
www.yongshenggroup.com
Booth #42259

Shanghai Baolong Automotive Corp.
www.baolong.biz
+86-21-5769-0000-7717
Booth #11567

Shanghai Jinwu Neomaterial Nechnologies Inc.
www.jinwuneomaterial.com
+86-21-63121872
Booth #12934

Shin Shield
www.shinshield.com
503-710-4075
Booth #36185

Shoot Suit-Detro-R & H Products
www.shootsuit.com
360-687-3451
Booth #11051

Simoniz USA
www.simonizusa.com
860-643-3895
Booth #12953
Simota Racing Sports
www.simota.com
+886-2-86925588
Booth #24781

Sizeitup Wheel &
Tire Fitment Guide-Ecommerce Wheel
www.sizeitup.com
703-328-5080
Booth #47201

Society of Collision Repair Specialists (SCRS)
www.scrs.com
877-841-0660
Booth #10745

Spec-D Tuning
www.k2motor.com
909-839-2992
Booth #21210

Standard Infrared
www.standardir.com
310-532-2889
Booth #11019

Stanley
www.stanleytools.com
860-827-5259
Booth #10361

Starquest Products LLC
www.starquestproducts.com
574-537-0486
Booth #32185

Steck Manufacturing Co.
www.steckmfg.com
937-222-0062
Booth #10835

Stiller’s Precision Motorsports
www.stillersprecision.com
214-869-8377
Booth #25057

Stone River Gear LLC
www.stonerivertradingcompany.com
203-470-2526
Booth #10233

Summit Software
and Mobile Solutions
www.summitsoftware
solutions.com
858-547-8697
Booth #11011

Sun Control Window Film
www.igschemicals.com
310-860-5648
Booth #12349

Sunkiss Thermoreactors Inc.
www.sunkiss-
thermoreactors.com
450-589-6144
Booth #11071

Sunmatch Industrial
Co. Ltd.
www.sunmatch.com
+886-2-86925588
Booth #10569

SuperFlow
Technologies Group
www.superflow.com
719-471-1746
Booth #21735

Sutong China Tire
Resources Inc.
713-690-5500
Booth #40201

Suzhou Sanji Foundry Equipment Co. Ltd.
www.szsanji.com
510-676-8655
Booth #47221

Swivel Storage Solutions
www.Swivel.pro
888-979-4835
Booth #10329

T-Max/Westin
www.westinautomotive.com
626-960-6762
Booth #34054

Tair Wang
Enterprise Co. Ltd.
www.tairwang.com
+886-2-86925588
Booth #12853

Tech Outlook Sdn Bhd
www.tomsb.com.my
Booth #12951

TecMate North America
www.tecmate.com
905-337-2095
Booth #13016

Teco Automotive Equipment
www.teco.it
39-0522-631-562
Booth #41280

ThermaSys Heat Exchangers
www.thermasys.com
334-420-7103
Booth #21546

Tianjin Goodrun International
Trading Co. Ltd.
www.luckytyre.com
+86-22-249-93868
Booth #41266

Tiger-Drylac U.S.A. Inc.
www.tiger-coatings.us
800-243-8148
Booth #10729

TJM Products Pty. Ltd.
www.tjm.com.au
07-3865-9955, +617-3865-9999
Booth #32189

TMI Products Inc.
www.tmiproducts.com
951-272-1996
Booth #24675

Tomkins-Plews Edelmann-Lubrimatic Green
www.schrader-bridgeport.com
904-806-3441
Booth #12855

Touchdown International
www.tdiwheels.com
+86-512-5010-0602
Booth #48202

Trans Am Depot
www.transamdepot.com
850-668-1998
Booth #24281

Trophy Kart
www.trophykart.com
954-529-6555
Booth #38117

Tweak Digital Marketing
www.justatweak.com
865-809-1376
Booth #41221

12V StreetGear
www.12vstreetgear.com
808-934-7185
Booth #21046

UPS
www.ups.com
404-828-4032
Booth #11937

Urethane Supply Co.
www.urethanesupply.com
256-638-4103
Booth #10766

Veise (Guangzhou)
Electronics Co. Ltd.
+86-10-63458811
Booth #11653

Vette Masters
www.vettemasters.com
757-490-2570
Booth #24783

Vision Automobile Electronics Industrial Co. Ltd.
www.visionsecurity.com.tw
+886-2-86925588
Booth #11654

Viskon-Aire Corp.
www.viskon-aire.com
410-543-8802
Booth #10617

The Wash Caddie Plus
910-670-2044
Booth #12749

Wheel Vintiques Inc.
www.wheelvintiques.com
559-251-6957
Booth #23583

Whole Hog
Technologies Inc.
www.wholehogtech.com
505-410-6150
Booth #11830

Wise Navigation Electronic S&T Co. Ltd
+8620-38267955
Booth #11616

Wise Success
Technology Ltd.
www.wincalcd.cn
+8620-38267955
Booth #21655

Wuhu Huangyan
Industrial Corp.
www.hywheel.com.cn
+886232332890
Booth #48099

XYZ Auto Parts Co. Ltd.
886-2-86925588
Booth #25154

Yangzhou Jiahe
Radiator Co. Ltd.
www.cnjiahe.com.cn/
index_e.asp
+86-571-28803067
Booth #20557

Yod Auto Tech Inc.
www.lordway.cn
Booth #11537

Yongkang Leespower Performance Products
Import & Export Co.
+86-13588619862
Booth #24221

Yuyao Dongxia Sprayer
Plastic Industrial Co. Ltd.
+86-574-87173496
Booth #12949

Zero-Rust
www.amteco.com
913-314-1548
Booth #11114

Zhejiang Jialong
Autoparts Co. Ltd.
+86-10-63458811
Booth #13015

Zhejiang Jujiu Hub Co. Ltd.
+86-10-63458811
Booth #48079

Zhejiang Kanglong Industry
& Trade Co. Ltd.
www.zjkanglong
+86-579-87601585
Booth #24784

Wed, 09/01/2010 - 15:08

SEMA News - September 2010

By Dan Sadowski

Eight New Members Join Bipartisan Coalition Supporting Industry, Hobby 
 

    SEMA News-September 2010-From the Hill 
   

Congressional Automotive Performance and Motorsports Caucus Member Rep. Bill Posey (R-FL) addressing the 2010 Washington Rally. Events like the Rally provide valuable opportunities for SEMA members to meet members of the Caucus and share their concerns.  

     
More members of Congress than ever are aligning themselves with the Congressional Automotive Performance and Motorsports Caucus, a bipartisan group of federal lawmakers on Capitol Hill established to raise awareness of the economic importance of the automotive specialty-equipment industry.

The caucus was formed in 1996 in honor of the 100th year of the car and to recognize the contributions the automotive performance and motorsports industry has made—and continues to make—to the U.S. economy. The Motorsports Caucus, as it is commonly known, has nearly 100 members and pays tribute to America’s ever-growing love affair with the car and motorsports.

This summer, caucus members Senator Jon Tester (D-MT) and Senator Richard Burr (R-NC) were responsible for sponsoring, at SEMA’s request, a resolution in the U.S. Senate designating July 9, 2010, as Collector Car Appreciation Day, recognizing the integral role automotive restoration and collection play in American society.

The Caucus’ newest members are U.S. Representatives Rodney Alexander (R-LA), Gus Bilirakis (R-FL), Joe Donnelly (D-IN), Gabrielle Giffords (D-AZ), Jack Kingston (R-GA), Todd Platts (R-PA), Betty Sutton (D-OH) and U.S. Senator Johnny Isakson (R-GA). Many of these new members enlisted during the recent 2010 SEMA Washington Rally, which provided SEMA members the opportunity to meet face to face with their elected officials in D.C., and share their concerns for the industry.

Rep. Rodney Alexander was elected to the House of Representatives in 2002 from the Fifth Congressional District in east-central Louisiana. Alexander has spent his career in service to his Louisiana community, where he served as a Louisiana state representative for 15 years prior to being elected to Congress. Rep. Alexander, like Rep. Kingston, serves on the Appropriations Committee and his primary efforts are focused on ensuring that tax cuts to create jobs become permanent.

Rep. Gus Bilirakis was elected to the U.S. Congress in 2006 and represents the greater Tampa, Florida, area. Bilirakis was very familiar with public service, since his father, Michael Bilirakis, represented the same district in Congress from 1983–2006. Bilirakis’ first job was working in the family’s small business, started by his grandfather. He earned degrees in political science and law and opened a practice in Tampa Bay, specializing in estate planning. Bilirakis served in the Florida House of Representatives for eight years before coming to D.C., where he has earned a reputation as a coalition builder and bipartisan negotiator. He serves on the House Foreign Affairs and Homeland Security Committees.

Rep. Joe Donnelly represents north-central Indiana, including the towns of Elkhart and South Bend. Prior to serving in Washington, Donnelly was a member of a South Bend law firm for 15 years, where he conducted a general practice before opening his own small business, Marking Solutions, a printing and rubber stamp company based in Mishawaka. Donnelly was elected to the House of Representatives in 2006 and serves on the Financial Services and Veteran’s Affairs Committees. Donnelly promotes fiscal discipline and is known for his active support and assistance of small businesses in his district.

Rep. Gabrielle Giffords (D-AZ) has a background in both public service and small business. She was the youngest woman ever elected to the Arizona State Senate, serving there from 2000–2005. While in the Legislature, Giffords was a member of the State Automotive Enthusiast Leadership Caucus and has attended the SEMA Show in the past. In 2006, she was elected to represent Arizona’s 8th Congressional District, in the southeast corner of the state. Additionally, she and her husband, navy pilot and NASA astronaut Captain Mark Kelly, maintain a collection of restored vehicles. Before her service in office, Rep. Giffords served as CEO of her family business, El Campo Tire, which was founded by her grandfather. The company now has 12 stores and employs more than 100 people. 

Rep. Jack Kingston, representing Savannah and southeast Georgia, serves on the Appropriations Committee in the House and is a staunch advocate for small business in Washington. Kingston, a former small-business person himself, having managed an insurance agency, is in touch with the critical issues facing SEMA members today. “Small businesses drive our economy,” said Rep. Kingston, “I am proud to be a member of the Caucus and work to protect the future of our economy.” Rep. Kingston introduced himself to attendees at the recent Washington Rally, where he was a featured luncheon speaker.

Rep. Todd Platts is no stranger to the magnitude of collector car gatherings and the economic impact of the automotive specialty-equipment industry on the economy.
     
     
   

SEMA welcomes the new members of the Congressional Automotive Performance and Motorsports Caucus:   

     
    SEMA News-September 2010-From the Hill 
    From left: Rep. Rodney Alexander (R-LA), Rep. Gus Bilirakis (R-FL), Rep. Joe Donnelly (D-IN), Rep. Gabrielle Giffords (D-AZ), Senator Johnny Isakson (R-GA), Rep. Jack Kingston (R-GA), Rep. Todd Platts (R-PA) and Rep. Betty Sutton (D-OH).  
     
     
Carlisle, Pennsylvania, is located in Rep. Platts’ 19th Congressional District and hosts several popular classic car and enthusiast events each year. Platts is currently in his fourth term in the House and, much like the other new members of the Caucus, has served his community for much of his career. Platts began his public service career in 1992 after being elected to the Pennsylvania State House of Representatives, serving there until his election to Congress in 2000.

Rep. Betty Sutton hails from northeast Ohio and represents the 13th Congressional District, including Cleveland’s western and southern suburbs. An attorney by trade, Rep. Sutton has served the residents of her region for many years as a member of the Barberton City Council and the Summit County Council. In 1993, Rep. Sutton began serving the first of four terms in the Ohio House of Representatives. Elected to the U.S. House of Representatives in 2006, Rep. Sutton was a lead sponsor of the 2009 “Cash for Clunkers” legislation. Congresswoman Sutton and her staff worked tirelessly with SEMA to include a provision in the law to exclude vehicles 25 years old or older from the program, thereby protecting irreplaceable collector and historic vehicles. Sutton also worked to ensure that the law provided for parts recycling. This partnership proved invaluable to the industry and to the enthusiast community it supports.

The newest member of the Caucus is Senator Johnny Isakson from Georgia, who was elected in 2004. Isakson began his career in business, when he opened the first Cobb County office of a small, family-owned real estate business. He served as president for more than 20 years while the company became the largest independent residential real estate brokerage company in the southeast and one of the largest in America. Isakson serves on six Senate committees that have jurisdiction over education, healthcare, transportation, foreign policy, veterans’ affairs, jobs and small businesses. Sen. Isakson is considered a leader among his colleagues and is admired as an advocate for taxpayers and business owners, which led him to joining the Caucus.

For more information on the Congressional Automotive Performance and Motorsports Caucus, please contact Dan Sadowski, SEMA’s congressional affairs manager.  
Wed, 09/01/2010 - 15:08

SEMA News - September 2010

By Drew Hardin

Photo Courtesy Source Interlink Media Archives

  SEMA News-September 2010-SEMA Heritage 
   
B
   
   
y 1972, the handwriting was on the wall: Musclecars were a dying breed. Performance enthusiasts—and the magazines they read—were looking for new ways to have fun with cars. That’s how this tidy little Datsun 510 wound up in Hot Rod magazine.

“Not being blind to the fact that mini cars are steadily becoming more popular with hot rodders and everyone who appreciates performance, we’ve begun to get ourselves more involved with this kind of car,” wrote Steve Kelly in the March 1972 issue. “Our Datsun 510 is just one of many import and/or mini cars we have lined up for tests.”

Kelly called the 510 “a well-engineered little car, but it isn’t much of a performance car in the eye of the hot rodder.” To change that, he called on Brock Racing Enterprises (BRE), the company Pete Brock formed after he left Shelby American. Brock and BRE had been tearing up the club racing circuit with very fast Datsun 2000 roadsters and 240Zs; by 1971, John Morton had won a championship in the SCCA’s 2.5L Trans-Am class at the wheel of a BRE 510.

“Because of BRE’s success in Datsun racing, more people are aware of the availability and good quality of BRE parts from
El Segundo, California, rather than performance parts from Nissan Motors,” wrote Kelly. You can see many of those parts scattered around the still-stock 510 in this photo.

Kelly filed two stories about the 510’s upgrades. The first concentrated on suspension parts, including BRE’s Mulholland Kit, a coil-spring swap named after the “diabolically laid out ‘race course’ running along the tops of the mountains from Hollywood to Malibu,” Kelly wrote.

Those springs, plus front and rear sway bars, Koni shocks and a set of Goodyear Polyglas tires on 13x6 American Libre aluminum wheels, made for an improvement in handling that “is nothing short of fantastic,” said Kelly. A month later, BRE valvetrain pieces, camshaft and headers, along with a set of Venolia forged pistons, brought the 510’s 1.6L engine from 96 hp to 124 on BRE’s dyno. The BRE components knocked more than a full second off the 510’s quarter-mile time, lowering it to 16.72 seconds at 80.78 mph. Handling was measured on the skid pad, where the car’s .823g seemed a race-tire swap away from the 1.01g generated by BRE’s Trans-Am 510. 

“This may not be a 409 Chevy, as evidenced by quarter-mile times, but you don’t see many of those anymore,” Kelly said, in a nod to the passing of the performance torch. “After a little work, a small investment and some good planning, this Datsun 510 has become a performer.”   
Wed, 09/01/2010 - 15:08

SEMA News - September 2010

 

  SEMA News-September 2010-Industry News 
 

John B. Rogers Jr., president, CEO and co-founder of automaker Local Motors, is the keynote speaker for the 2010 SEMA Show New Product Awards Breakfast.     

   

John B. Rogers Jr., president, CEO and co-founder of Local Motors, will inspire 2010 SEMA Showgoers as the keynote speaker for the New Product Awards Breakfast on Tuesday, November 2, 2010, in Las Vegas. All exhibitors and attendees are invited to hear how Rogers’ auto manufacturing company is changing the way cars are designed and built.

Founded less than three years ago, the Arizona-based car company is home to 60,000 car design concepts, 7,000 community members, 12 full-time team members and one production vehicle: the Rally Fighter. Local Motors is based on the concept of open-source co-creation and local manufacturing, creating a unique chassis and body for each vehicle. The company doesn’t make many of its own components, preferring instead to collaborate with the specialty-equipment market for high-quality, proven products.

The New Product Awards Breakfast is a key attraction of the SEMA Show, taking place on the Show’s opening day before the Show floor opens. During the breakfast, the best new products in the New Products Showcase are announced and presented to exhibitors.

Tickets are free to all Showgoers, but space is limited so they are available on a first-come, first-served basis. To get tickets, visit the “Special Events Reservation” link located on www.SEMAShow.com and fill out the form. 

 

SEMA Show Central Hall Expands to Accommodate More Exhibitors

  SEMA News-September 2010-Industry News 
  The SEMA Show’s Central Hall—home to the Racing & Performance, Hot Rod Alley and Restoration Marketplace sections—has been expanded to accommodate additional exhibitors.   
   

With less than three months left until the 2010 SEMA Show, to be held November 2–5 in Las Vegas, strong demand for exhibit space has essentially filled three key sections of the Show: Racing & Performance, Hot Rod Alley and Restoration Marketplace.

To meet the needs of companies still desiring to exhibit in these sections, the Central Hall has been expanded to the adjacent meeting space, which is just a few feet away from the main exhibit hall.

“We are thrilled with the industry’s support of the SEMA Show and the significant demand for Central Hall exhibit space and are fortunate to have an area so close in the building that can accommodate those still signing up,” said Peter MacGillivray, SEMA vice president of communications and events. “This area is linked to the hall by the East Lobby, which is considered by many as a main entrance to the Show.”

Numerous programs have been implemented to direct Showgoers to the area, ensuring that everyone is aware of the expanded section. The expansion is also located where the shuttle busses drop off, so visitors will go through the area when they walk to and from the buses.

Buyer and exhibitor registration, an online floorplan and complete information on the 2010 SEMA Show are available at www.SEMAShow.com.

 

  SEMA News-September 2010-Industry News 
 

SEMA Show exhibitors have until September 3, 2010, to update their listings that will be included in the printed 2010 SEMA Show Directory.    

   

Don’t Miss Opportunity for Inclusion in the 2010 SEMA Show Directory

Your 2010 SEMA Show Directory listing is one of the most important aspects of promoting your participation at the 2010 SEMA Show. The information you provide will be placed in the online floorplan, 2010 SEMA Show Directory and 2010 SEMA Show Pocket Guide. Buyers use this information in pre-Show planning, when they are walking the floor onsite and as a resource throughout the year after the SEMA Show.

The description provided in the floorplan is the same that was provided in the original Exhibit Space Rental Agreement. SEMA has sent exhibitors an e-mail with instructions on how to update company listings online. The deadline to be included in the printed 2010 SEMA Show Directory, including any updated listings, is September 3, 2010.

Questions? Contact Marel Del Rio at mareld@sema.org or 909/978-6740. If you are interested in advertising in the 2010 SEMA Show Directory or 2010 SEMA Show Pocket Guide, please contact Motor Media at 818/248-4449.



 

2011 Scion tC CAD Data Available

  SEMA News-September 2010-Industry News 
 

CAD data files for the 2011 Scion tC are now available to SEMA manufacturers through the Tech Transfer program.   

   
Attention designers: The SEMA Tech Transfer program has expanded to include CAD data for the 2011 Scion tC. The files available include exterior body panels, engine (2.5L), transmission, suspension and brakes and air cleaner/air intake. To get started, visit Tech Transfer at SEMA.org.

The intent of SEMA’s Tech Transfer program is to minimize or eliminate the necessity for reverse engineering to produce products. The CAD files made available through the program are provided by participating OEMs, which currently include, Chrysler, Ford, General Motors and Scion.

In addition to the large number of files currently available, SEMA manufacturing members can also request the particular information that they need, and the Tech Transfer staff will work with the OEMs to provide the data.

The 2011 tC will receive its first major changes since its launch in 2004. According to Scion, the 2011 edition will be fitted with a new 2.5L engine pushing about 180 hp and 173 lb.-ft. of torque. Inside, changes include new sport bucket seats, a redesigned instrument cluster, standard 60/40 split folding rear seat and an eight-speaker audio system with steering-wheel controls.

For more information on the SEMA Tech Transfer program and what files are currently available, visit here.

 

Fast Facts

  SEMA News-September 2010-Fast Facts 
 

Janeen Webb

   
Street Rodder
magazine’s Janeen Webb was named 2010 Goodguys Woman of the Year during a special ceremony at the Goodguys 13th PPG Nationals presented by Bridgestone. Throughout her career at Street Rodder, Webb has not only designed and maintained marketing partnerships with manufacturers and suppliers but has also contributed to the automotive aftermarket as a whole by serving multiple years on SEMA’s Hot Rod Industry Alliance (HRIA) council as well as organizing consumer and industry events.

Tom McKernan, CEO of Automobile Club of Southern California, and Dave McClelland, legendary voice of the NHRA, were named to the board of directors of the Wally Parks NHRA Motorsports Museum. McKernan has been a huge supporter of the Wally Parks NHRA Motorsports Museum, both personally and professionally, forging the deal that brought on the Automobile Club of Southern California as presenting sponsor in 2004. McClelland joins the museum board after a lifetime of involvement in broadcasting and drag racing. McKernan and McClelland join Alex Xydias, Peter Clifford, Gary Darcy, Steve Gibbs and Wayne McMurtry on the current board of directors. NHRA, Glendora, CA; 626/914-4761.

Step N Stor, a brand of Lift & Storage Systems Inc., selected Galaxie Management Inc. to assist in promoting the Step N Stor to Department of Defense agencies. Galaxie Defense Marketing Services has worked in defense/government sales and marketing services for more than 30 years with the purpose of maximizing client sales to OEMs and the defense department by establishing and maintaining relationships with key decision makers and procurement personnel. Lift & Storage Systems, White Bear Lake, MN; 651/777-1554.

   SEMA News-September 2010-Fast Facts
 

Rick Huston

   

The Truck Accessories Group LLC (TAG) announced that Rick Huston has joined the TAG organization as sales and business development manager for State Wide Aluminum, a TAG-member company located in Elkhart, Indiana. Huston’s career includes stints at TRW, Eaton Corp. and Federal-Mogul. The responsibilities of his new appointment include increasing the sales and distribution of State Wide custom aluminum-framed windows, doors, access panels and hatches. Truck Accessories Group, Elkhart, IN; 574/262-2594.

Delta Kits has donated $6,000 so far in 2010 to Living Water International, a Christian organization based in Stafford, Texas, that aides developing countries around the world through implementing participatory, community-based water solutions. The donations have helped provide a new well for Maher Town, a community in Liberia, and training to demonstrate proper care for the pump. According to a recent report by Living Water International released in May, the new well is providing fresh water to 1,200 people. Delta Kits, Eugene, OR; 541/345-8554.

Petersen Automotive Museum Executive Director Richard (Dick) Messer has announced his retirement. Commenting on his decision, Messer said, “As I approach 70, and having given a total of 12 years of full-time attention to the museum, it’s time for me to relax a bit and focus on other matters.” The museum named Buddy Pepp—founding member of the museum’s Checkered Flag 200 executive committee—as Messer’s replacement as executive director. Petersen Automotive Museum Foundation, Los Angeles; 323/964-6361.

THI, the parent company of Extang Corporation, TruXedo Inc. and BedRug Inc., has combined with E.D. Industries Inc. (UnderCover). THI was formed in November 2007 by Kinderhook Industries LLC. UnderCover will join THI under the leadership of THI CEO Bill Reminder. THI reported that it will leverage the best practices and operational strengths of all companies under the THI umbrella. “We look forward to working in partnership with industry leaders Extang, TruXedo and BedRug,” said David Wells, who will continue in his role as president of Undercover. “I’m confident that through the combined efforts of all of our companies, we will continue to grow and set the standard for the industry’s best truck accessories.” Extang, Ann Arbor, MI; 800/877-2588. TruXedo, Yankton, SD; 877/878-9336.


  SEMA News-September 2010-Fast Facts 
 

Rick Ross

   
Rick Ross was promoted to sales supervisor for Scosche Industries. Ross, who was hired last year by Scosche as a national trainer, has more than 25 years of senior-level experience in the automotive aftermarket industry. In his new position, he will oversee the entire nationwide sales force dedicated to specialty dealers. Scosche, Oxnard, CA; 805/486-4450.

Competition Specialties will hold its wholesale-only Mega Jobber Trade Show for the 39th consecutive year on Saturday and Sunday, February 26–27, 2011, at its Auburn, Washington, distribution center. According to the company, the annual trade show features major manufacturers, new products, product giveaways and more. For additional information, contact Bill McConnaughey at 253/833-6211. Competition Specialties, Auburn, WA.

Actron and Sunpro—brands of SPX Service Solutions—have moved their offices to 3000 Apollo Dr., Brook Park, OH 44142. The company can be reached at 216/515-5100. Sunpro produces performance tachometers and panel gauges for classic musclecar and hot-rod enthusiasts and today’s new-era sports cars. Actron manufactures diagnostic equipment and instrumentation in the retail and DIY segment of the automotive aftermarket industry. SPX Service Solutions, Cleveland, OH; 216/898-9200.

Owens Products Inc., a family-owned business established in 1965 and the maker of running boards with applications for pickups, vans, SUVs and CUVs, selected Media Management Marketing to handle its public relations initiatives. Owens Products, Sturgis, MI; 269/651-2300.

Tony D’Acquisto was named sales manager for the automotive aftermarket channel for the Valspar Corp. D’Acquisto will have national account responsibility, serving key retail and commercial accounts in the North American automotive aftermarket. He will focus on working with customers to provide solutions and optimize sales as related to the automotive paint category, further establishing the PlastiKote brand of products in the marketplace.

For the fifth consecutive time, Nobuhiro “Monster” Tajima took the overall victory in the 88th running of the Pikes Peak International Hill Climb, a win he claimed one day prior to his 60th birthday. Tajima continues to hold the current overall record for reaching the peak, besting hill-climb veterans Paul Dallenbach and Rhys Millen in the Unlimited Class. With his new car—a 910hp Monster Sport SX4 Hill Climb Special—he finished with the time of 10:11.49, a few seconds faster than the winning time he posted last year.

Mitchell 1 received the 2010 Hall of Fame award from AAA during the AAA/CAA Automotive Services Conference held recently in Lake Buena Vista, Florida. The award was presented to Mitchell 1 in recognition of outstanding commitment, dedication and success as an AAA Automotive Preferred Supplier. David Boyington, senior account manager, corporate sales, Mitchell 1, and Ken Young, vice president sales and marketing, Mitchell 1, accepted the award from Marshall L. Doney, AAA Automotive vice president. Mitchell 1, Poway, CA; 858/391-5000. 

Pirelli Tire North America will expand its sales and marketing operations with a new office in New York to complement its North American headquarters in Rome, Georgia. The company reports that the expansion will assist with its aggressive sales growth and will only involve the outward-facing parts of the sales and marketing departments. Pirelli, Rome, GA; 800/747-3554.

Three Motor State/Lane Automotive publications were awarded Gold Medallions at the 19th Annual International Automotive Media Awards. In addition, Lane Automotive’s website also received a Best of Division award. Winning Gold Medallions were The Hot Rod Parts Catalog for cover design, public relations and marketing; Lane Automotive.com for Internet reference; and The Motor State Performance Report for a newsletter less than 16 pages, public relations and marketing. The ceremony was held at the Automotive Hall of Fame headquarters in Dearborn, Michigan, in June. Motor State Distributing, Watervliet, MI; 269/463-4113.

Ohio Technical College was named one of Northeast Ohio’s Top 75 Workplaces of 2010. The Top Workplace honor was awarded by The Plain Dealer and Workplace Dynamics after they conducted employee surveys regarding their jobs and workplace environments at the college and its branch campus (the PowerSport Institute). Over the past three years, Ohio Technical College has received 2008 and 2009 Weatherhead Awards; the 2010 NEO Success Award; and been named to the 2009 President’s Higher Education Community Service Honor Roll. The school was also named the 2009 School of the Year in an annual competition by Babcox Publications’ Tomorrow’s Technician magazine and Chicago Pneumatic. Ohio Technical College, Cleveland; 800/322-7000.

Falken Tire expanded its interactive social website at www.wegetyougoing.com by introducing a new section called www.falkenfanatic.com. Designed to be highly interactive, the new section allows visitors to build their own profiles, share experiences and upload race-related information and material. Participants also have a chance to win products and other motorsports items. Falken Tire, Fontana, CA; 909/466-1116. 
 
Wed, 09/01/2010 - 15:08

SEMA News - September 2010

The images and information provided in “Spy Photos” are supplied by the spy shooters at Brenda Priddy & Co. “Spy Photos” are included each week in SEMA eNews, the association’s electronic newsletter. To receive your copy of SEMA eNews, e-mail enews@sema.org.  

 

Mercedes SLK 63 AMG

When It Hits: Look for this roadster’s debut in 2011 as a 2012 model.

What Priddy Says: The new SLK will sport a new, more upright grille and headlamp look (not unlike the new SLS) as well as daytime driving lamps, new door handles and large mirrors mounted on the door (rather than in front of the side window). The changes that will happen underhood, however, are uncertain. 

SEMA News-September 2010-Spy Photos          SEMA News-September 2010-Spy Photos 

  

Audi S7

When It Hits: The S7 is expected to arrive in showrooms sometime in early 2011.

What Priddy Says: Larger air intakes, sportier wheels and tires, bigger brakes and rotors, along with the typical “S” quad exhaust, indicate that this is no ordinary A7 prototype. While there are a few possibilities for the S7’s powerplant, Priddy hears rumors of an all-new 4.0L V8 that could debut in the S7. 

SEMA News-September 2010-Spy Photos          SEMA News-September 2010-Spy Photos 

  

Chevy Malibu

When It Hits: The production date was bumped up to the fourth quarter of 2011, according to Priddy, and current rumors point to an even earlier start.

What Priddy Says: The Malibu will ride on the same short wheelbase version of the Epsilon II chassis that underpins the 2011 Buick Regal. Under the hood, a 3.6L V6 should be the top-end option, according to Priddy, with either (or maybe both) the 2.4L SIDI four-cylinder or the 2.0L, turbo-charged Ecotec four-cylinder rounding out the lineup. All will be mated to a six-speed transmission, and all-wheel drive will be optional. 

SEMA News-September 2010-Spy Photos          SEMA News-September 2010-Spy Photos 
 

  

Dodge Charger Police Car

When It Hits: Spirited drivers will need to check their rearview mirrors for this patrol car beginning late 2010.

What Priddy Says: The 2011 Charger patrol car, referred to internally as “LD,” will ride on an updated version of the “LX” chassis and be powered by a base-model 3.6L V6, a 360hp 5.7L Hemi V8 or the meatiest of the group, a 6.4L Hemi V8.

SEMA News-September 2010-Spy Photos        SEMA News-September 2010-Spy Photos 

Photos Copyright Brenda Priddy & Company.
Reuse or reproduction without the copyright holder’s consent is prohibited.

Wed, 09/01/2010 - 15:08

SEMA News - September 2010

By Alysha Webb

Benefit From the Growing Market While Managing the Risks 

    SEMA News-September 2010-International 
   

For SEMA members whose products have a market in China, being in there is a must for future success, said Anthony Lance, Asia Pacific sales and marketing for car care products manufacturer Meguiar’s Inc. Pictured here are SEMA members in 2009 touring the showroom of a Beijing-based distributor.  

     
The allure of China is undeniable. Its rising incomes, growing middle class and fast-growing vehicle market all frequently make the news in the United States. Not all the news out of China is positive, however. Almost weekly, there are stories about counterfeit goods with ties to China. Counterfeit goods cost companies in the United States billions of dollars a year.  There is no denying that intellectual property rights (IPR) protection is a problem for companies doing business in China, be it sourcing products there or selling in the market. But that doesn’t mean you should stay away from doing business in China. SEMA-member companies that have done business in China have some advice for fellow SEMA members eyeing the China market with anticipation but also trepidation: Your products will almost certainly be copied, so take steps to protect yourself.

The Lowdown

“If you have a market presence and any recognition, it is a sure deal that you will have counterfeit products,” said Anthony Lance, Asia Pacific sales and marketing for car care products manufacturer Meguiar’s Inc., which sells products in China. “You have to do the right preparations beforehand.”

If you manufacture in China, copies of your product may show up in the United States or other markets. That is part of doing business internationally.

“There’s probably not a week that goes by that I don’t warranty fake parts [though, not necessarily just from China],” said Scooter Brothers of Comp Performance Group. Comp includes companies that produce high-performance camshafts and valvetrains as well as transmission, torque convertor and driveline components, such as clutches, gears and starters.

“We’ve sent letters and threats [to the counterfeiters], but they don’t care,” said Brothers. Sooner or later, it all fixes itself, he said, because those kinds of companies don’t have much staying power. “If you’re not willing to do the whole journey, it is not going to work.”

Copying is not unique to China, but it is perhaps more prevalent there. Having someone on the ground watching out for you is important, but it won’t end the copying.

“We’ve always had the problem of copying; we had it even in the United States,” said Gary Neumann, president of Neuspeed/Neumann Distributing. Neuspeed sells aftermarket performance equipment, including suspension and turbo parts and wheels. “We own our name [in China],” he said. “We see kits with our name on the packaging. Our guy in China keeps a watch out and goes after them himself. Usually, he can’t stop it. Once you get rid of one guy, another one pops up. There’s always going to be somebody out there who is going to copy.”

Warn Industries manufactures premium winches and hubs for off-road vehicles and has been doing business in China for 20 years, said Randy Norris, managing director of international. Warn has had problems with counterfeit products manufactured in China being sold in the United States. Nonetheless, Warn stayed in China. “You are selling into a market because people want to buy a premium product,” said Norris. If Warn didn’t sell it under controlled distribution, someone else in North America would likely sell it to a Chinese distributor, said Norris, and Warn would have no control over it.

Meguiar’s has faced problems with counterfeit products in Korea, Thailand and China, said the company’s international business development manager, Lisa Daniels. “It was almost instant,” she said. “The minute we had any brand recognition, copies started showing up.”

Being copied is the price for having a successful product.

“I think it is inevitable that no matter what country you are in, once you become successful, someone will copy [your product],” said John Reynolds, director of product management for performance lighting manufacturer Anzo USA. Another foreign company he worked for in China had its logo registered illegally by a Chinese company, said Reynolds. The company got its logo back—eventually. “I spent the better part of a year working to get that back, working through the China legal system,” said Reynolds. “It was a massive cost. We had to hire an international law firm to help us fight it.” 

  SEMA News-September 2010-International 
 

Pictured here: Kenneth Merritt (right) of Bushwacker talks with a Chinese firm during a SEMA event in China in 2009.   

   

But the costs—in both time and money—aren’t always that massive compared to the potential sales. Fighting counterfeiting in China cost Meguiar’s less than 1% of its annual sales in China, said Lance. Meguiar’s works with specialized enforcement companies in China to fight counterfeiting. “I have handled everything so far,” Lance said. “It takes a meeting once a month, answering e-mails, etc.”

Not all products are created equal where counterfeiting is concerned.

“If a product is a very specialized, small-market product, it probably won’t be copied,” said former SEMA Chairman Jim Cozzie of RTM Productions. Cozzie previously worked for Zoom Performance Products, which sourced parts in China.

“The real risk is when you have a very high-volume item,” he said. “If a company makes a popular product, all anyone has to do is go buy one and knock it off.”

If your product is high tech or requires a big initial investment of capital to manufacture, the chances of being copied in China are slimmer.

“We’re probably in a better position than some because of the high technology in our products,” said Brothers. “In the high-performance market, the small details do make a difference. People who can afford to modify their cars pay attention to details, and the counterfeiters miss the boat on a lot of the metallurgical things.”

AEM Performance Electronics hasn’t faced a big counterfeiting problem so far—likely because of the complexity and cost of its technology, said Kirk Miller, vice president of sales and marketing. AEM produces gauges, engine-management systems, sensors and fuel-delivery systems. Its China sales volume is still small and is partly through distributors and partly direct.

“A lot of our product requires software, code, programming, a support mechanism and hundreds of factory-trained tuners,” Miller said. “It also needs constant software upgrades every couple of months. For somebody offshore to copy our products would be a massive undertaking.”

Producing Anzo products requires several million dollars in up-front investment, so the barrier to entry is difficult for some to overcome, said Reynolds. Anzo’s products are extremely difficult to duplicate because of the capital required to build the mold.

If the Situation Is so Bad, Why Should I Even Sell in China?

For many SEMA members, China is a great business opportunity. Said Anzo’s Reynolds: “Long term, the market is going to be a huge one. It will be comparable to the United States. For a small company, that means a lot of opportunity in a country that has a growing enthusiast interest. Given the potential of the market, you could establish a name for yourself by being there early.”

Still, Reynolds recommended that a company consider carefully before taking the China plunge. “The key is to figure out if you have product for the market,” he said. “There are vehicles in China that we don’t have in the United States. Identify what is there, what you can sell, why you want to enter.” Only then, he said, should you figure out if it is worth the expense of registering your trademark and taking other steps to protect your intellectual property.

For SEMA members whose products have a market in China, being there is a must for future success, added Meguiar’s Lance.

“If you want to have another 100 years of success, you have to be in the China market,” he said. “You have to get over there as soon as possible. A lot of the brands that are very successful in China are not the brands that are successful in the United States. They are successful in China because they got to the market early.”

Additional information and resources on the mechanics of how to protect the ideas, names, logos and inventions of your company is available online at www.sema.org/ipr.  

6 Steps to Protecting Your Intellectual Property in China

You may not be able to prevent your products from being copied, but here are six steps you can take to limit the damage.

  1. Before you start selling your products in China, register your patents, copyrights and trademarks in the United States and China.
  2. Chose the right partner. This is the number-one recommendation from SEMA members active in China, whether sourcing products there or selling into the market. Finding the right local partner requires more than just looking on the Internet and exchanging some e-mails, sources emphasized. “You have to find a true, trusted partner,” said RPM Productions’ Cozzie. “Part of finding good partners is that you have to meet them face to face. There is a relationship element to all of this. You have to look a guy in the eye and see if you can trust him.” Going thorough due diligence on a potential partner in China is crucial.
  3. Have a good attorney, one familiar with China’s intellectual property issues, recommended AEM’s Miller. AEM also studied what steps other companies were taking to protect their intellectual property in China, including, Rolex and Sony.
  4. Deal with your distributor or manufacturer directly, if possible. “I don’t do business with any middle men,” said Brothers. “Most of our unwanted distribution has come from a middle man.” When Comp Performance Group considers a company in China as a partner, company officers visit the factory to set up the relationship and ensure that they are dealing with the right people. “I have three or four vendors over there,” Brothers said. “I went to the factory and sat down with them. I have a good relationship with them. I can’t overstate how important I think that is.”
  5. Don’t let the language barrier scare you away or be duped because a vendor speaks good English, Brothers emphasized. “One of the best vendors I’ve got doesn’t speak any English,” he said.
  6. Budget for enforcement of your intellectual property in China. “You need to have a budget set aside for an enforcement action, an action by a legal third party to find out what company is counterfeiting your products,” said Meguiar’s Lance. But choosing the right enforcement agent is also very important, he emphasized. Lance advised that companies new to the market find an agent through recommendations from other foreign companies. The agent will research the market, put together a report and work with local officials to schedule a raid, if necessary. There are hundreds of such agents, but not all are effective or even legal. 

 

Wed, 09/01/2010 - 15:08

SEMA News - September 2010

By Steve McDonald

Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry. These include issues affecting small-business owners and their employees.

STATE UPDATE

California Specially Constructed Vehicles:

  SEMA News-September 2010-Law and Order 
   
After passing in the Assembly with the full support of the automotive hobbyist community, the California Senate Transportation Committee failed to approve legislation to increase the registration limit for exempted specially constructed vehicle registrations from 500 to 750 vehicles per year. The bill was defeated on a three-to-five vote. Current law provides for emissions-system certification and a model-year designation for specially constructed vehicles. Under the law, vehicle owners choose whether a smog-test referee certifies the engine model year or the vehicle model year. To determine model year, inspectors compare the vehicle to those of the era that the vehicle most closely resembles. If there is no close match, it is classified as a ’60 vehicle. Only those emissions controls applicable to the model year and that can be reasonably accommodated by the vehicle are required. The Department of Motor Vehicles provides a new registration to the first 500 specially constructed vehicles per year that meet the criteria. 

California Tire Pressure:

  SEMA News-September 2010-Law and Order 
   
The California Air Resources Board has issued a proposed rule that would require all automobile service providers to check tire pressures for every vehicle being maintained or repaired at their facilities as of September 1, 2010. The regulation would apply to auto maintenance/repair providers but not to auto parts distributors/retailers, auto body/paint facilities, auto glass installers or wreckers/dismantlers. The rule is intended to reduce greenhouse gas emissions associated with under-inflated tires. Service providers would be required to check and inflate the tires to the recommended tire-pressure rating. The provider would have to note on the invoice that the tire inflation service was completed and then keep a copy of the service invoice for at least three years. The rule would apply to all vehicles weighing less than 10,000 lbs.

California Consumer Products:

Legislation currently being considered in the California Legislature would place additional requirements on the manufacture, sale or distribution of certain consumer products, including automotive products used to maintain the appearance of a motor vehicle (including those for washing, waxing, polishing, cleaning or treating the interior or exterior of the vehicle). Under the bill, a manufacturer is required to disclose each ingredient contained in the product on the manufacturer’s website and provide the web address and a statement on the product’s label. The bill provides some protection for trade secrets, unless the ingredient that the manufacturer claims trade secret protection for is a “hazardous substance.”


California/Hawaii Tires:

  SEMA News-September 2010-Law and Order 
   
SEMA derailed California legislation that would have required tire dealers to provide a written disclosure to customers informing them about the risks associated with tire age. The bill had been approved by the full Assembly. Similar legislation that would require automotive repair dealers to list on the invoice the manufacture date of any tire installed or sold has also been abandoned. In addition, SEMA-opposed legislation in Hawaii that sought to prohibit the sale of any new tire that was manufactured more than six years prior to the date of the sale of the tire was defeated. The National Highway Traffic Safety Administration has studied the tire aging issue but has yet to reach a conclusion. SEMA contends that the service life of a tire is affected by many factors that are independent of the chronological age of the tire. Tire properties evolve over a combination of time, service and storage conditions. Tires change more rapidly when exposed to excessive heat, under-inflation or overloaded conditions. SEMA recommends having tires, including the spare, inspected regularly. Tire inflation pressure should be checked and properly adjusted at least once a month to maintain safety and fuel economy.

Illinois Lead Wheel Weights:

  SEMA News-September 2010-Law and Order 
   
As of January 1, 2011, it will be illegal to sell or install a wheel weight that contains lead or mercury in Illinois. The state joins several others that have enacted laws banning the manufacture, sale and use of lead wheel weights. California’s law went into effect on January 1, 2010. Maine, Vermont and Washington also ban the products, while Iowa, Maryland, New York, Rhode Island and Wisconsin have considered a ban. The automakers have already agreed to stop using lead weights as original equipment, and the three major manufacturers of wheel weights in the United States stopped distributing lead weights in 2009. The U.S. Environmental Protection Agency launched a voluntary nationwide initiative in 2008 and began a rulemaking process in 2009 that may eventually translate into a mandatory federal ban. The weights have been banned in the European Union since 2005. Auto makers, tire makers and the aftermarket are turning to three main substitute materials: steel, zinc or composites.

Louisiana Inspection Exemption:

  SEMA News-September 2010-Law and Order 
   
A SEMA-supported bill to exempt antique vehicles 25 years old and older from the motor-vehicle inspection requirements was signed into law by Governor Bobby Jindal. Prior to the bill’s enactment, only vehicles 40 years old and older were exempted from testing. The bill makes the inspection exemption consistent with current state law defining an antique vehicle as a vehicle that is 25 years old or older and is used primarily for shows, parades, tours and other special uses and not for general transportation. Vehicles in Louisiana are subject to an annual vehicle inspection, including a safety equipment inspection and, for vehicles registered in selected parishes, an additional emissions inspection. The emissions inspection consists of a visual anti-tampering check and a gas cap integrity check. Vehicles manufactured in 1995 and later are also subject to an on-board diagnostic (OBD-II) emissions check.

New Jersey Emissions Exemption:

  SEMA News-September 2010-Law and Order 
   
SEMA-supported legislation to extend the emissions inspection exemption to vehicles five model years old or newer has been sent to Governor Chris Christie for his signature and enactment into law. Current law exempts vehicles that are four model years old or newer. New Jersey already exempts historic (at least 25 years old) and collector (driven no more than 3,000 miles per year and insured for limited use) vehicles from emissions testing. The logic for this trend is clear: Such vehicles do not contribute in significant ways to air-quality problems. This logic applies equally to newer cars.  

 

FEDERAL UPDATE

Bonus Depreciation:

The U.S. Senate included a SEMA-supported provision to allow businesses to write off 50% of the cost of newly purchased depreciable property as part of a larger bill to provide banks with access to funds intended for small-business loans. The legislation would create a $30 billion fund available to smaller financial institutions. Interest rates charged would be lowered if the banks loaned the monies to small businesses. The bill would also extend the bonus depreciation through 2010. In 2008 and 2009, all businesses were permitted to immediately write-off 50% of the cost of new equipment (“bonus depreciation”). The depreciation expired at the end of 2009. SEMA contends that the depreciation write-off encourages companies to invest in newer, more efficient equipment and spurs sales and creates jobs. The House and Senate are expected to complete action on the bill this summer.

Idaho Wilderness Legislation:

SEMA-opposed legislation has been introduced in the Senate to set aside 333,000 acres of wilderness in central Idaho. The “wilderness” designation is consequential since no mechanized activity is permitted on lands so designated. The issue is of keen interest to off-roaders and the SEMA-member companies that market products to those groups. Existing roads and trails would be closed as a result of the legislation, and a previously suggested compromise to create an off-highway vehicle park near Boise was dropped. Idaho already has 5 million acres of wilderness, second only to Alaska.

Website for Health Insurance Plans:

Small-business owners shopping for health insurance have a new tool to learn more about the health care options in their area. The government site www.healthcare.gov provides information on coverage options, health care providers and important dates for the implementation of the new health care law. The website identifies available insurance options for small-business owners and, beginning in October 2010, will allow users to compare prices between insurance companies tailored to their individual needs. The site currently provides information on 3,531 small-employer health insurance options and 2,030 individual health insurance plans.

Study on Small-Businesses Credit:

The Small Business Administration released a study that examines the types of credit used by small businesses, namely bank credits (loans or lines of credit) and trade credits (from suppliers). The report found that the two types of credit are complements, with many small firms using both types simultaneously. The study compares companies that use credit (leveraged) with those that do not (unleveraged). For more information, visit here.

Federal Trade Commission Guide to Correct Advertisements:

The Federal Trade Commission (FTC) published answers to frequently asked questions to help businesses better understand the FTC’s “Guides Concerning the Use of Endorsements and Testimonials in Advertising.” The guides were revised in October 2009 to clarify that they apply to all types of advertising, including via social media websites and blogs. For more information:
www.ftc.gov/bcp/edu/pubs/business/adv/bus71.pdf.  

Wed, 09/01/2010 - 15:08

SEMA News - September 2010

What Makes Automotive Essentials and ProPledge Work So Well?

  SEMA News-September 2010-Business 
   
SEMA News recently had the chance to catch up with long-time automotive restyler Jon Titman of Automotive Essentials, a ProPledge participant. Titman, the company’s vice president of sales and marketing, provided some insights into the services Automotive Essentials offers and how the business has benefitted since the inception of the ProPledge program three years ago.

For a detailed analysis of exactly what ProPledge is and its benefits to most SEMA-member companies, visit the ProPledge website or call 818/248-4449. Information about the program is constantly being updated, including the member listings.

SEMA News: Tell us a little about Automotive Essentials. How long has the company been involved in the restyling industry? How many employees do you have, and what are the most popular installations you perform on new vehicles?

Jon Titman: Automotive Essentials has been in business for nine years. Prior to opening it, Doug and Karla Perez worked for Sure Fit, an accessory installation company in northern Virginia. Doug was the sales representative, and Karla worked in the accounting department. I worked at E&G Classics for 26 years, the first six as the company’s local sales rep and then 20 years as the national sales manager. Between Doug and me, we have more than 40 years of experience in the restyling and accessory industry. Automotive Essentials has grown to be the largest restyling and automotive accessory installation center in the greater Washington, D.C., metropolitan area.

We employee 15 people and run as leanly as possible. Our techs are cross-trained and can work together in sunroof, leather, electronics and the other installations we do. The most popular products we currently install are leather interiors, sunroofs, navigation and in-vehicle entertainment systems, such as mobile video. Our techs are SEMA and ASE certified. That is something we are very proud of and is a key sales tool at dealerships.

SN: Automotive Essentials was one of the first installer members of the ProPledge program. How has the program made an impact on the business?

JT: ProPledge brings a high level of professionalism to our business. Dealers have viewed installers as some guys who work out of a two-bay garage installing products that many times they are not familiar with. The names of the manufacturers of various accessories were often unknown to them, and they had no idea of the quality of the installations or the abilities of the installers. ProPledge removes those doubts by showing the dealer in writing, in ads and by our explanation of the program that we take their concerns seriously and have properly addressed them.

SN: How has the ProPledge program helped with your dealer-related business?

JT: One of the largest mega dealers in our market made the decision to only do business with Automotive Essentials because of ProPledge. He saw the value of the quality of the products we install, the certifications of our installers and the three-year/36,000-mile nationwide warranty the program provides to his stores and his customers. We would not have earned the business of all his stores without ProPledge. His organization has become our largest account. ProPledge has also helped us to land one of the largest Toyota dealers in our market and a number of
other accounts.

SN: What elements of the ProPledge program are most satisfying to the dealers when your company is installing aftermarket parts on new vehicles?

  SEMA News-September 2010-Business 
  For more information regarding Automotive Essentials, call 301/ 231-5444 or visit www.automotiveessentials.com   
   
JT: The recognized quality of the accessories we install, our installer certification and the ProPledge warranty. All of these combined help resolve the concerns of a dealer when having accessories installed on his or her vehicles. 

SN: How has the ProPledge program changed over the last year to benefit member installers?

JT: Joe Sebergandio, the ProPledge operations director, has brought a high level of energy to the program and really listens to the concerns and ideas many of us have about ProPledge. His participation at this year’s NADA Show was a plus in educating dealers about the program.

SN: What would you tell a professional installer who is considering becoming a ProPledge member?

JT: Just join! We all need to raise the level of awareness of the professionalism of our industry and educate dealerships as to how we can assist them in selling more vehicles and generating additional profits. ProPledge helps remove the concerns the dealer has about accessories and can assist us all in landing more accounts and expanding our businesses. 

SN: What types of new vehicles are the most popular in the restyling world of late?

JT: We are seeing a resurgence in the sales of domestic vehicles. As a result, we are doing more business with
those dealers. Crossovers have also become very popular, and we are installing leather and sunroofs in them. The Toyota Venza and the Chevrolet Equinox are very popular vehicles.

SN: What types of add-on restyling products are the most popular these days? Any trends or new items of note?

JT: The big sellers are sunroofs, leather, navigation and mobile entertainment. These items have been popular for many years and will continue to be. Every year, we go to the SEMA Show hoping to find the next big thing. In-vehicle TV was supposed to be the next hit, and it just hasn’t turned out that way. We are always looking.