On May 14, 2010, Dorian Comeau, owner of House of Boost in Lenexa, Kansas, was severely injured while testing a 1,500 hp LS-powered off-road racer, which his company had just completed. The injury has left Comeau paralyzed with untold and still increasing medical expenses. To help deal with these expenses, members of the industry and friends of Comeau banned together and established the Drive to Survive event.

Set for October 16, at the Wrap Factory in Edwardsville, Kansas, Drive to Survive will include a car and motorcycle show, a silent auction, food, a raffle and, at Comeau's request, a seatbelt safety-awareness program. The goal of the event is to help Comeau recover some of the unwieldy and mounting medical expenses, therefore, any vehicle can be registered for the show.

Members of the specialty-equipment community are encouraged to help out this true friend of the industry. Donations, including company T-shirts, products, industry or race memorabilia and more, are welcome contributions for this event and will go a long way in ensuring its ultimate success. In addition, any support provided will earn each company prominent logo placement on promotional material and banners produced and used during this event. So, be certain to include your logo along with your contribution.

Send (non-monetary) donations to:

AEROMOTIVE INC.
Attn: Jared Cox
7805 Barton St.
Lenexa, KS 66214

Cash is also welcome, and more information regarding monetary donations is available at www.thedrive2survive.com.

Get Started

• General Event Information
• Register Car/Motorcycle for the Show
• Silent Auction Details
• Current Sponsors

Exhibitors can enter one product in the New Products Showcase for free. Additional entries are strongly encouraged, and for the next 24 hours, cost only $75. After October 8, the fee for additional registrations doubles to $150.

At the SEMA Show, new products cause cameras to flash, journalists to write and buyers to place orders. How can exhibitors get the spotlight focused on their latest creation? Entering the 2010 SEMA Show New Products Showcase is a strong start.

“The New Products Showcase is arguably the single best, most effective tool exhibitors have to reach the largest audience possible,” said Peter MacGillivray, SEMA vice president of communications and events. “It’s not just about showcasing the product in a prominent area at the Show, it’s also about maximizing the exposure throughout the year. When you consider that every exhibitor can enter a product at absolutely no cost, it’s baffling to me that someone would pass up the opportunity.”

Yes, you read correctly. Any SEMA Show exhibitor can enter a product in the Showcase and stimulate traffic to their booth—for free! There are a total of 15 categories, and exhibitors are allowed one entry, at no charge. Additional entries are allowed and can only increase your exposure. This is where the savings come into play. Whether exhibitors decide to enter the same product in multiple categories, or simply want to enter more than one product in the Showcase, here’s how to save money. If you register your additional entries by October 8—that’s tomorrow!—you only pay $75 per additional entry. After October 8, the fee doubles to $150. So you’ve got 24 hours to complete the registration on your additional entries and still receive the low rate of $75. In planning your New Products Showcase strategy, consider the following categories in the Showcase:

• Interior Accessory Product
• Exterior Accessory Product
• Mobile Electronics Product
• Off-Road/4WD Product
• Performance-Racing Product
• Performance-Street Product 
• Powersports Product
• Street-Rod/Custom Car Product
• Tire and Related Product (*New Category for the 2010 SEMA Show)
• Tools and Equipment Product
• Van/Pickup/Sport-Utility Product
• Wheel and Related Product (*New Category for the 2010 SEMA Show)
• Engineered New Product
• Merchandising Display
• Packaging Design

Located in the upper level of the South Hall, the Showcase is broken down by these categories, both for judging in the New Product Awards and so that attendees are able to easily find products for their respective markets. Exhibitors who enter a product in the Showcase will have their entry displayed in the showcase, featured in SEMA publications, promoted online by media outlets worldwide and judged for a New Product Award.

The New Products Showcase is the number-one reason attendees make the annual trip to Las Vegas. Take advantage of the lowest rates on additional Showcase entries, and register your product today! Remember, the New Products Showcase is the payoff that buyers and media have waited for all year. For assistance or questions, contact Sheldon Kaye at skaye@convexx.com or call 702/450-7662, ext. 124.

Exhibitors can enter one product in the New Products Showcase for free. Additional entries are strongly encouraged, and for the next 24 hours, cost only $75. After October 8, the fee for additional registrations doubles to $150.

At the SEMA Show, new products cause cameras to flash, journalists to write and buyers to place orders. How can exhibitors get the spotlight focused on their latest creation? Entering the 2010 SEMA Show New Products Showcase is a strong start.

“The New Products Showcase is arguably the single best, most effective tool exhibitors have to reach the largest audience possible,” said Peter MacGillivray, SEMA vice president of communications and events. “It’s not just about showcasing the product in a prominent area at the Show, it’s also about maximizing the exposure throughout the year. When you consider that every exhibitor can enter a product at absolutely no cost, it’s baffling to me that someone would pass up the opportunity.”

Yes, you read correctly. Any SEMA Show exhibitor can enter a product in the Showcase and stimulate traffic to their booth—for free! There are a total of 15 categories, and exhibitors are allowed one entry, at no charge. Additional entries are allowed and can only increase your exposure. This is where the savings come into play. Whether exhibitors decide to enter the same product in multiple categories, or simply want to enter more than one product in the Showcase, here’s how to save money. If you register your additional entries by October 8—that’s tomorrow!—you only pay $75 per additional entry. After October 8, the fee doubles to $150. So you’ve got 24 hours to complete the registration on your additional entries and still receive the low rate of $75. In planning your New Products Showcase strategy, consider the following categories in the Showcase:

• Interior Accessory Product
• Exterior Accessory Product
• Mobile Electronics Product
• Off-Road/4WD Product
• Performance-Racing Product
• Performance-Street Product 
• Powersports Product
• Street-Rod/Custom Car Product
• Tire and Related Product (*New Category for the 2010 SEMA Show)
• Tools and Equipment Product
• Van/Pickup/Sport-Utility Product
• Wheel and Related Product (*New Category for the 2010 SEMA Show)
• Engineered New Product
• Merchandising Display
• Packaging Design

Located in the upper level of the South Hall, the Showcase is broken down by these categories, both for judging in the New Product Awards and so that attendees are able to easily find products for their respective markets. Exhibitors who enter a product in the Showcase will have their entry displayed in the showcase, featured in SEMA publications, promoted online by media outlets worldwide and judged for a New Product Award.

The New Products Showcase is the number-one reason attendees make the annual trip to Las Vegas. Take advantage of the lowest rates on additional Showcase entries, and register your product today! Remember, the New Products Showcase is the payoff that buyers and media have waited for all year. For assistance or questions, contact Sheldon Kaye at skaye@convexx.com or call 702/450-7662, ext. 124.

Exhibitors can enter one product in the New Products Showcase for free. Additional entries are strongly encouraged, and for the next 24 hours, cost only $75. After October 8, the fee for additional registrations doubles to $150.

At the SEMA Show, new products cause cameras to flash, journalists to write and buyers to place orders. How can exhibitors get the spotlight focused on their latest creation? Entering the 2010 SEMA Show New Products Showcase is a strong start.

“The New Products Showcase is arguably the single best, most effective tool exhibitors have to reach the largest audience possible,” said Peter MacGillivray, SEMA vice president of communications and events. “It’s not just about showcasing the product in a prominent area at the Show, it’s also about maximizing the exposure throughout the year. When you consider that every exhibitor can enter a product at absolutely no cost, it’s baffling to me that someone would pass up the opportunity.”

Yes, you read correctly. Any SEMA Show exhibitor can enter a product in the Showcase and stimulate traffic to their booth—for free! There are a total of 15 categories, and exhibitors are allowed one entry, at no charge. Additional entries are allowed and can only increase your exposure. This is where the savings come into play. Whether exhibitors decide to enter the same product in multiple categories, or simply want to enter more than one product in the Showcase, here’s how to save money. If you register your additional entries by October 8—that’s tomorrow!—you only pay $75 per additional entry. After October 8, the fee doubles to $150. So you’ve got 24 hours to complete the registration on your additional entries and still receive the low rate of $75. In planning your New Products Showcase strategy, consider the following categories in the Showcase:

• Interior Accessory Product
• Exterior Accessory Product
• Mobile Electronics Product
• Off-Road/4WD Product
• Performance-Racing Product
• Performance-Street Product 
• Powersports Product
• Street-Rod/Custom Car Product
• Tire and Related Product (*New Category for the 2010 SEMA Show)
• Tools and Equipment Product
• Van/Pickup/Sport-Utility Product
• Wheel and Related Product (*New Category for the 2010 SEMA Show)
• Engineered New Product
• Merchandising Display
• Packaging Design

Located in the upper level of the South Hall, the Showcase is broken down by these categories, both for judging in the New Product Awards and so that attendees are able to easily find products for their respective markets. Exhibitors who enter a product in the Showcase will have their entry displayed in the showcase, featured in SEMA publications, promoted online by media outlets worldwide and judged for a New Product Award.

The New Products Showcase is the number-one reason attendees make the annual trip to Las Vegas. Take advantage of the lowest rates on additional Showcase entries, and register your product today! Remember, the New Products Showcase is the payoff that buyers and media have waited for all year. For assistance or questions, contact Sheldon Kaye at skaye@convexx.com or call 702/450-7662, ext. 124.

The SEMA Show Daily pre-Show issue is now available online. The issue features a preview of products exhibitors are debuting at the 2010 SEMA Show. Also look for a breakdown of the important events, award ceremonies and educational seminars.

The SEMA Show Daily pre-Show issue is now available online. The issue features a preview of products exhibitors are debuting at the 2010 SEMA Show. Also look for a breakdown of the important events, award ceremonies and educational seminars.

The SEMA Show Daily pre-Show issue is now available online. The issue features a preview of products exhibitors are debuting at the 2010 SEMA Show. Also look for a breakdown of the important events, award ceremonies and educational seminars.

 

	There is still time for buyers to receive badges in the mail if they register for the 2010 SEMA Show by Friday, October 8.

Attention SEMA Show buyers: Here's your chance to save some cash and hit the 2010 SEMA Show in stride by registering now. Not only will you get in to the Show for just $25, you will also have your badges mailed to you prior to the event. Hurry! To have your badges mailed, you must register by Friday, October 8.

Register today and receive your badges early. Buyer registration is available here.

The option to have badges mailed if registered by October 8 is available to domestic buyers only. After October 8, approved registrations will be confirmed by e-mail, but the badges will not be mailed. To obtain the badges, buyers must bring their confirmation to Express Registration on-site.

SEMA Show exhibitors: Register your booth personnel by October 8 to have you badges mailed. Register your booth personnel here.

Media and exhibiting media badges will be available for pick up in the Continental Tires Media Center, room S219 on the Skybridge between Central and South halls. Media Center hours can be found here.

The 2010 SEMA Show is set for Tuesday–Friday, November 2–5, in Las Vegas. Check out www.SEMAShow.com for more details on how to register and for the latest Show information, including celebrity appearances, educational seminars and Las Vegas hotel accommodations.

 

	There is still time for buyers to receive badges in the mail if they register for the 2010 SEMA Show by Friday, October 8.

Attention SEMA Show buyers: Here's your chance to save some cash and hit the 2010 SEMA Show in stride by registering now. Not only will you get in to the Show for just $25, you will also have your badges mailed to you prior to the event. Hurry! To have your badges mailed, you must register by Friday, October 8.

Register today and receive your badges early. Buyer registration is available here.

The option to have badges mailed if registered by October 8 is available to domestic buyers only. After October 8, approved registrations will be confirmed by e-mail, but the badges will not be mailed. To obtain the badges, buyers must bring their confirmation to Express Registration on-site.

SEMA Show exhibitors: Register your booth personnel by October 8 to have you badges mailed. Register your booth personnel here.

Media and exhibiting media badges will be available for pick up in the Continental Tires Media Center, room S219 on the Skybridge between Central and South halls. Media Center hours can be found here.

The 2010 SEMA Show is set for Tuesday–Friday, November 2–5, in Las Vegas. Check out www.SEMAShow.com for more details on how to register and for the latest Show information, including celebrity appearances, educational seminars and Las Vegas hotel accommodations.

SEMA News - October 2010

Industry Celebrates New Hall of Famers, Board Members

	SEMA President and CEO Chris Kersting (left) and Chairman-Elect Paul “Scooter” Brothers (right) welcome first-time SEMA Board member John Hotchkis of Hotchkis Performance.
	The program also featured thoughts from SEMA Cares Committee Chairman Joel Ayres

More than 500 members of the industry attended the annual SEMA Installation Banquet & Gala Fundraiser in Pasadena, California, July 23, to honor 2010 SEMA Hall of Fame inductees Van Woodell, Chuck Schwartz and Richard “Dick” McMullen and to raise money for children’s charities Childhelp and Victory Junction Gang Camp. They also came to thank departing SEMA Board of Directors members for their service and to welcome new members.

“We appreciate the contributions that the outgoing Board members have given and are looking forward to working with the new Board members,” said Peter MacGillivray, SEMA vice president of communications and events. “We’re confident that their unique backgrounds and experiences will help guide the industry to grow and prosper. We owe a huge ‘thank you’ to all the volunteers who helped make the fundraising activities such a success. This is a wonderful example of how this industry is able to work together and accomplish great things. It was also great to be able to recognize our deserving new Hall of Fame inductees Richard ‘Dick’ McMullen, Chuck Schwartz and Van Woodell.” 

The day’s activities kicked-off with the 2010 Business Technology Symposium (BTS), a series of panel discussions and seminars sponsored by SEMA’s Street Performance Council (SPC). The seminars were focused on harnessing the power of the Internet to help specialty-equipment businesses grow, and topics ranged from the fundamentals of online marketing
and improving product data standards for better distribution to using video to promote products and creating a savvy Internet marketing budget.

A reception at the Pasadena Convention Center launched the evening’s Installation Banquet & Gala. Emcee Dave McClelland hosted the ceremonies honoring SEMA Hall of Fame inductees and incoming and outgoing Board members. The program also featured thoughts from SEMA Cares Committee Chairman Joel Ayres, and 2010 SEMA Hall of Fame inductee Chuck Schwartz reflected on 28 years of serving as the producer of the SEMA Show. 

Fundraising for Childhelp and Victory Junction Gang Camp didn’t stop with the Gala. Several donors from the industry and the SEMA Board of Directors answered SEMA President and CEO Chris Kersting’s challenge that he would shave his head for a $10,000 pledge to Childhelp and Victory Junction Gang Camp. This was reminiscent of last year when Ayres, his wife Cindy, Show ‘N Shine organizer Mike Spagnola and SEMA Vice President of Communications and Events Peter MacGillivray shaved their heads for charity. Through the SEMA Installation Banquet & Gala Fundraiser, Pinewood Drag Races and Show ’N Shine car show, the industry and its enthusiasts raised nearly $86,000—including the $10,000 raised from Kersting’s shaved head.

SEMA thanks all the volunteers for their efforts. Those who would like to lend a hand next year are encouraged to contact SEMA Special Events Manager Lisa Moreno.  

Kersting (left) and Brothers (right) laughung with outgoing board member Ralph Accinno Of Racer's Equipment Warehouse		Richard “Dick” McMullen’s widow, Sally McMullen, gave an acceptance speech on behalf of the late 2010 SEMA Hall of Fame inductee.
Chuck Schwartz, 2010 SEMA Hall of Fame inductee, reflected on 28 years of serving as producer of the SEMA Show.		The 2010 SEMA Hall of Fame inductee Van Woodell has served three consecutive two-year terms on the SEMA Board of Directors.