Thu, 11/17/2011 - 10:04

SEMA News—November 2011

Representative Don Manzullo Cruises Into Hopperstad Customs

HRIA Select Committee Member Hosts Congressional District Site Visit in Illinois
By Dan Sadowski

Don Manzullo (third from left) joined a large group of his constituents at Hopperstad Customs in Belvidere, Illinois
Representative Don Manzullo (third from left) joined a large group of his constituents at Hopperstad Customs in Belvidere, Illinois. The business is owned by Kerry Hopperstad (fifth from left). Also attending the event were SEMA Congressional Affairs Manager Dan Sadowski (left), Motorsports Parts Manufacturers Council Select Committee member and Holley Performance Products Regional Sales Manager John Sonnefeldt (ninth from right) and the Congressman’s brother, Frank Manzullo (second from left).
Don Manzullo (third from left) joined a large group of his constituents at Hopperstad Customs in Belvidere, Illinois
The Congressional District Site Visit at Hopperstad Customs became an impromptu car show and cruise, as several local automotive enthusiasts drove their collector cars to the event.
Don Manzullo (third from left) joined a large group of his constituents at Hopperstad Customs in Belvidere, Illinois Hopperstad Customs owner Kerry Hopperstad explained to Representative Don Manzullo (left) how he builds and customizes each vehicle in his shop.
Each August, members of Congress spend the month in their districts meeting select businesses and organizations to learn more about how policies crafted in Washington directly affect homegrown industries. These events can help provide solutions to issues specific to local congressional districts and businesses while helping to establish long-term working relationships between SEMA members and their elected officials. At one such event, SEMA members and enthusiasts gathered at Hopperstad Customs in Belvidere, Illinois, to tour the facility and talk about cars and the economy with their federal representative. Their special guest, Representative Don Manzullo, is a lifelong car enthusiast from Rockford in northern Illinois and now represents these local communities in the U.S. Congress.

Owned and operated by Hot Rod Industry Alliance (HRIA) Select Committee member Kerry Hopperstad, Hopperstad Customs has been serving the custom car and hot-rod community since 1968. It specializes in louvers, rear suspension setups, front axle conversions, disc brake conversions, chassis restoration, body reconstruction, interior/dashboard fabrication, electrical wiring, powerplant buildup and custom concept car building.

“Having worked on projects with his brother Frank, including his ’32 Ford, I was happy to have Representative Manzullo visit my shop,” Kerry Hopperstad said. “Our area is well known for having many automotive businesses and hobbyists, and I am pleased that Manzullo took time to visit with fellow car buffs to discuss the important issues. Hosting the event at my shop provided a great backdrop for the Congressman to talk cars and policy in a setting he was familiar with. This Congressional Site Visit event was beneficial for everyone involved.”

Representative Manzullo, a Republican, was elected to the U.S. House of Representatives in 1992. Representative Manzullo serves on the House Financial Services Committee and the Foreign Affairs Committee. From 2001–2006, he was chairman of the House Committee on Small Business and currently serves as founder and co-chairman of the House Manufacturing Caucus, a leading voice in urging the United States to develop a more comprehensive policy to support its domestic manufacturing base.

Representative Manzullo’s visit to Hopperstad Customs was a natural fit. He is a founding member of the SEMA-supported Congressional Automotive Performance and Motorsports Caucus, which recognizes contributions made by the specialty parts and motorsports industries to the U.S. economy. Representative Manzullo is a classic car enthusiast who knows firsthand the issues facing the industry. He also has a family connection: His brother, Frank, who attended the event at Hopperstad, played a role in helping enact SEMA’s model street rod/custom vehicle bill into law in Illinois in 2002 as a member of Rockford’s Unique Street Rod Club.

During his visit, Representative Manzullo discussed custom car construction and the economic outlook for the specialty-equipment industry. Hopperstad provided a comprehensive overview of the process by which he obtains classic car frames and creates one-of-a kind collector automobiles tailored to the needs of individual enthusiasts.

Illinois has a strong tradition of hot-rod and classic car enthusiasts, and
several local hobbyists attended the event as well, driving their classics to Hopperstad’s shop. Representative Manzullo spent a good part of his visit asking questions and learning more about each collector vehicle, many of which had been fabricated at Hopperstad Customs or other local shops.

After the shop tour, Representative Manzullo convened a roundtable discussion about current issues facing small businesses and the challenges for small manufacturers.


Representative Don Manzullo, a collector car enthusiast himself, got behind the wheel of one of Kerry Hopperstad’s (left) custom builds at his shop in Belvidere, Illinois.
“Throughout my time representing the 16th District of Illinois, I have been a staunch supporter and promoter of American manufacturing,” Representative Manzullo said. “I commend Hopperstad Customs for their part in the vibrant manufacturing community in northern Illinois, and I am proud to represent them. The recently introduced Low Volume Motor Vehicle Manufacturers Act of 2011, of which I am an original co-sponsor, will alleviate some of the regulatory burdens placed on Hopperstad and other custom automobile shops by establishing a program through the National Highway Traffic Safety Administration that will address the unique safety and financial issues associated with limited-production custom vehicle manufacturers. This bill would resource several hundred jobs back to the United States if enacted.”

Local SEMA members and enthusiasts in attendance had an opportunity to ask Representative Manzullo questions about current events and plans for congressional action for the remainder of the year. Manzullo said that he remains committed to advocating on behalf of small businesses in his district and throughout the nation while promoting domestic manufacturing. The visit provided a unique opportunity for both SEMA members and industry enthusiasts to meet with their federal representative.

The Congressional District Site Visit Program is overseen by SEMA’s government affairs office in Washington, D.C. The program pairs SEMA-member companies with their member of Congress for facility tours and business roundtables in their home districts. These visits provide an opportunity for SEMA members to meet face-to-face with their Washington representatives or senators and discuss issues impacting the company and its workers. They help establish working relationships that can eventually translate into legislative successes in Washington.

If you are interested in hosting an event at your facility with your federal elected officials, please e-mail Congressional Affairs Manager Dan Sadowski at dans@sema.org or call 202/783-6007 x19.

Thu, 11/17/2011 - 10:04

SEMA News—November 2011

Representative Don Manzullo Cruises Into Hopperstad Customs

HRIA Select Committee Member Hosts Congressional District Site Visit in Illinois
By Dan Sadowski

Don Manzullo (third from left) joined a large group of his constituents at Hopperstad Customs in Belvidere, Illinois
Representative Don Manzullo (third from left) joined a large group of his constituents at Hopperstad Customs in Belvidere, Illinois. The business is owned by Kerry Hopperstad (fifth from left). Also attending the event were SEMA Congressional Affairs Manager Dan Sadowski (left), Motorsports Parts Manufacturers Council Select Committee member and Holley Performance Products Regional Sales Manager John Sonnefeldt (ninth from right) and the Congressman’s brother, Frank Manzullo (second from left).
Don Manzullo (third from left) joined a large group of his constituents at Hopperstad Customs in Belvidere, Illinois
The Congressional District Site Visit at Hopperstad Customs became an impromptu car show and cruise, as several local automotive enthusiasts drove their collector cars to the event.
Don Manzullo (third from left) joined a large group of his constituents at Hopperstad Customs in Belvidere, Illinois Hopperstad Customs owner Kerry Hopperstad explained to Representative Don Manzullo (left) how he builds and customizes each vehicle in his shop.
Each August, members of Congress spend the month in their districts meeting select businesses and organizations to learn more about how policies crafted in Washington directly affect homegrown industries. These events can help provide solutions to issues specific to local congressional districts and businesses while helping to establish long-term working relationships between SEMA members and their elected officials. At one such event, SEMA members and enthusiasts gathered at Hopperstad Customs in Belvidere, Illinois, to tour the facility and talk about cars and the economy with their federal representative. Their special guest, Representative Don Manzullo, is a lifelong car enthusiast from Rockford in northern Illinois and now represents these local communities in the U.S. Congress.

Owned and operated by Hot Rod Industry Alliance (HRIA) Select Committee member Kerry Hopperstad, Hopperstad Customs has been serving the custom car and hot-rod community since 1968. It specializes in louvers, rear suspension setups, front axle conversions, disc brake conversions, chassis restoration, body reconstruction, interior/dashboard fabrication, electrical wiring, powerplant buildup and custom concept car building.

“Having worked on projects with his brother Frank, including his ’32 Ford, I was happy to have Representative Manzullo visit my shop,” Kerry Hopperstad said. “Our area is well known for having many automotive businesses and hobbyists, and I am pleased that Manzullo took time to visit with fellow car buffs to discuss the important issues. Hosting the event at my shop provided a great backdrop for the Congressman to talk cars and policy in a setting he was familiar with. This Congressional Site Visit event was beneficial for everyone involved.”

Representative Manzullo, a Republican, was elected to the U.S. House of Representatives in 1992. Representative Manzullo serves on the House Financial Services Committee and the Foreign Affairs Committee. From 2001–2006, he was chairman of the House Committee on Small Business and currently serves as founder and co-chairman of the House Manufacturing Caucus, a leading voice in urging the United States to develop a more comprehensive policy to support its domestic manufacturing base.

Representative Manzullo’s visit to Hopperstad Customs was a natural fit. He is a founding member of the SEMA-supported Congressional Automotive Performance and Motorsports Caucus, which recognizes contributions made by the specialty parts and motorsports industries to the U.S. economy. Representative Manzullo is a classic car enthusiast who knows firsthand the issues facing the industry. He also has a family connection: His brother, Frank, who attended the event at Hopperstad, played a role in helping enact SEMA’s model street rod/custom vehicle bill into law in Illinois in 2002 as a member of Rockford’s Unique Street Rod Club.

During his visit, Representative Manzullo discussed custom car construction and the economic outlook for the specialty-equipment industry. Hopperstad provided a comprehensive overview of the process by which he obtains classic car frames and creates one-of-a kind collector automobiles tailored to the needs of individual enthusiasts.

Illinois has a strong tradition of hot-rod and classic car enthusiasts, and
several local hobbyists attended the event as well, driving their classics to Hopperstad’s shop. Representative Manzullo spent a good part of his visit asking questions and learning more about each collector vehicle, many of which had been fabricated at Hopperstad Customs or other local shops.

After the shop tour, Representative Manzullo convened a roundtable discussion about current issues facing small businesses and the challenges for small manufacturers.


Representative Don Manzullo, a collector car enthusiast himself, got behind the wheel of one of Kerry Hopperstad’s (left) custom builds at his shop in Belvidere, Illinois.
“Throughout my time representing the 16th District of Illinois, I have been a staunch supporter and promoter of American manufacturing,” Representative Manzullo said. “I commend Hopperstad Customs for their part in the vibrant manufacturing community in northern Illinois, and I am proud to represent them. The recently introduced Low Volume Motor Vehicle Manufacturers Act of 2011, of which I am an original co-sponsor, will alleviate some of the regulatory burdens placed on Hopperstad and other custom automobile shops by establishing a program through the National Highway Traffic Safety Administration that will address the unique safety and financial issues associated with limited-production custom vehicle manufacturers. This bill would resource several hundred jobs back to the United States if enacted.”

Local SEMA members and enthusiasts in attendance had an opportunity to ask Representative Manzullo questions about current events and plans for congressional action for the remainder of the year. Manzullo said that he remains committed to advocating on behalf of small businesses in his district and throughout the nation while promoting domestic manufacturing. The visit provided a unique opportunity for both SEMA members and industry enthusiasts to meet with their federal representative.

The Congressional District Site Visit Program is overseen by SEMA’s government affairs office in Washington, D.C. The program pairs SEMA-member companies with their member of Congress for facility tours and business roundtables in their home districts. These visits provide an opportunity for SEMA members to meet face-to-face with their Washington representatives or senators and discuss issues impacting the company and its workers. They help establish working relationships that can eventually translate into legislative successes in Washington.

If you are interested in hosting an event at your facility with your federal elected officials, please e-mail Congressional Affairs Manager Dan Sadowski at dans@sema.org or call 202/783-6007 x19.

Thu, 11/17/2011 - 10:04

SEMA News—November 2011

Representative Don Manzullo Cruises Into Hopperstad Customs

HRIA Select Committee Member Hosts Congressional District Site Visit in Illinois
By Dan Sadowski

Don Manzullo (third from left) joined a large group of his constituents at Hopperstad Customs in Belvidere, Illinois
Representative Don Manzullo (third from left) joined a large group of his constituents at Hopperstad Customs in Belvidere, Illinois. The business is owned by Kerry Hopperstad (fifth from left). Also attending the event were SEMA Congressional Affairs Manager Dan Sadowski (left), Motorsports Parts Manufacturers Council Select Committee member and Holley Performance Products Regional Sales Manager John Sonnefeldt (ninth from right) and the Congressman’s brother, Frank Manzullo (second from left).
Don Manzullo (third from left) joined a large group of his constituents at Hopperstad Customs in Belvidere, Illinois
The Congressional District Site Visit at Hopperstad Customs became an impromptu car show and cruise, as several local automotive enthusiasts drove their collector cars to the event.
Don Manzullo (third from left) joined a large group of his constituents at Hopperstad Customs in Belvidere, Illinois Hopperstad Customs owner Kerry Hopperstad explained to Representative Don Manzullo (left) how he builds and customizes each vehicle in his shop.
Each August, members of Congress spend the month in their districts meeting select businesses and organizations to learn more about how policies crafted in Washington directly affect homegrown industries. These events can help provide solutions to issues specific to local congressional districts and businesses while helping to establish long-term working relationships between SEMA members and their elected officials. At one such event, SEMA members and enthusiasts gathered at Hopperstad Customs in Belvidere, Illinois, to tour the facility and talk about cars and the economy with their federal representative. Their special guest, Representative Don Manzullo, is a lifelong car enthusiast from Rockford in northern Illinois and now represents these local communities in the U.S. Congress.

Owned and operated by Hot Rod Industry Alliance (HRIA) Select Committee member Kerry Hopperstad, Hopperstad Customs has been serving the custom car and hot-rod community since 1968. It specializes in louvers, rear suspension setups, front axle conversions, disc brake conversions, chassis restoration, body reconstruction, interior/dashboard fabrication, electrical wiring, powerplant buildup and custom concept car building.

“Having worked on projects with his brother Frank, including his ’32 Ford, I was happy to have Representative Manzullo visit my shop,” Kerry Hopperstad said. “Our area is well known for having many automotive businesses and hobbyists, and I am pleased that Manzullo took time to visit with fellow car buffs to discuss the important issues. Hosting the event at my shop provided a great backdrop for the Congressman to talk cars and policy in a setting he was familiar with. This Congressional Site Visit event was beneficial for everyone involved.”

Representative Manzullo, a Republican, was elected to the U.S. House of Representatives in 1992. Representative Manzullo serves on the House Financial Services Committee and the Foreign Affairs Committee. From 2001–2006, he was chairman of the House Committee on Small Business and currently serves as founder and co-chairman of the House Manufacturing Caucus, a leading voice in urging the United States to develop a more comprehensive policy to support its domestic manufacturing base.

Representative Manzullo’s visit to Hopperstad Customs was a natural fit. He is a founding member of the SEMA-supported Congressional Automotive Performance and Motorsports Caucus, which recognizes contributions made by the specialty parts and motorsports industries to the U.S. economy. Representative Manzullo is a classic car enthusiast who knows firsthand the issues facing the industry. He also has a family connection: His brother, Frank, who attended the event at Hopperstad, played a role in helping enact SEMA’s model street rod/custom vehicle bill into law in Illinois in 2002 as a member of Rockford’s Unique Street Rod Club.

During his visit, Representative Manzullo discussed custom car construction and the economic outlook for the specialty-equipment industry. Hopperstad provided a comprehensive overview of the process by which he obtains classic car frames and creates one-of-a kind collector automobiles tailored to the needs of individual enthusiasts.

Illinois has a strong tradition of hot-rod and classic car enthusiasts, and
several local hobbyists attended the event as well, driving their classics to Hopperstad’s shop. Representative Manzullo spent a good part of his visit asking questions and learning more about each collector vehicle, many of which had been fabricated at Hopperstad Customs or other local shops.

After the shop tour, Representative Manzullo convened a roundtable discussion about current issues facing small businesses and the challenges for small manufacturers.


Representative Don Manzullo, a collector car enthusiast himself, got behind the wheel of one of Kerry Hopperstad’s (left) custom builds at his shop in Belvidere, Illinois.
“Throughout my time representing the 16th District of Illinois, I have been a staunch supporter and promoter of American manufacturing,” Representative Manzullo said. “I commend Hopperstad Customs for their part in the vibrant manufacturing community in northern Illinois, and I am proud to represent them. The recently introduced Low Volume Motor Vehicle Manufacturers Act of 2011, of which I am an original co-sponsor, will alleviate some of the regulatory burdens placed on Hopperstad and other custom automobile shops by establishing a program through the National Highway Traffic Safety Administration that will address the unique safety and financial issues associated with limited-production custom vehicle manufacturers. This bill would resource several hundred jobs back to the United States if enacted.”

Local SEMA members and enthusiasts in attendance had an opportunity to ask Representative Manzullo questions about current events and plans for congressional action for the remainder of the year. Manzullo said that he remains committed to advocating on behalf of small businesses in his district and throughout the nation while promoting domestic manufacturing. The visit provided a unique opportunity for both SEMA members and industry enthusiasts to meet with their federal representative.

The Congressional District Site Visit Program is overseen by SEMA’s government affairs office in Washington, D.C. The program pairs SEMA-member companies with their member of Congress for facility tours and business roundtables in their home districts. These visits provide an opportunity for SEMA members to meet face-to-face with their Washington representatives or senators and discuss issues impacting the company and its workers. They help establish working relationships that can eventually translate into legislative successes in Washington.

If you are interested in hosting an event at your facility with your federal elected officials, please e-mail Congressional Affairs Manager Dan Sadowski at dans@sema.org or call 202/783-6007 x19.

Thu, 11/17/2011 - 10:00

SEMA News—November 2011

Re-Tooling Your Online Reviews Strategy

New Tech and Added Punch for 2012

INTERNET

 
Search-engine Bing is countering Google’s +1 recommendation button with a similarly tooled “Bing Bar.”
   
New free tools from Google, Bing and Twitter are making it virtually effortless for companies to solicit a positive review from a satisfied customer and then instantly redistribute that review to the customer’s online social circles. The technology—essentially a recommendation button that is clicked to indicate an endorsement—can be added to any company webpage or product page in a matter of seconds.

Newest to the pack is the Google +1 recommendation button, which rolled out in June and currently appears on more than a million websites, according to Vic Gundotra, Google senior vice president of engineering. Under the recommendation service, a simple click on the +1 button authorizes Google to run a personal endorsement under Google search-engine returns associated with the company or product, under Google ads for that company, or on the recommended company’s website. If the endorsement comes from a member of the new Google+ social network, the recommendation even gets sweeter: For those thumbs-ups, Google is also authorized to run a photo of the member along with the hurrah.

“This isn’t social simply for the sake of social,” said Pehr Luedtke, CEO of PowerReviews, a popular online review platform that has incorporated the +1 button into its own reviews platform. “It’s a way to drive real business results by leveraging the power of recommendations made between friends and peers.”

   

To add any or all of the reviews buttons to your own website, check out the
following links:

     
Bazaarvoice CEO Brett Hurt agrees. Bazaarvoice is another online reviews platform provider that has added the +1 button to its products. “The next evolution of social brings our friends and peers into every decision we make, and we’re excited to partner again with Google to allow consumers to interact with leading brands through search in ways never possible before,” Hurt said.

Web surfers using the service need to be signed into a Google account to see and click on the +1 button. If they’re logged into Google Mail, YouTube, Google Apps or the new Google+ social network, for example, they’ll be able to see and click on +1 buttons.

While Google reserves the right to display a +1 recommendation to any Google user, Gundotra indicates that the search giant is most interested in showcasing the endorsements to friends and acquaintances in the reviewer’s social circles on Google. Currently, that translates into the social connections the reviewer has on the Google+ social network, Gmail or Google Talk chat list, Google Contacts, Google Reader and Google Buzz.

Not surprisingly, Bing and Facebook have decided to partner to promote a rival recommendation program that’s just as easy to use. Dubbed the “Bing Bar,” the feature enables anyone logged into Bing to use a universal Facebook “Like” button to endorse a company or product page to friends on Facebook.

Still another similar recommendation service is available from Twitter, which offers a free “Tweet” button that also can be added to any website in a matter of seconds. The beauty of Twitter’s button is that a web marketer need not be a member of Twitter—or even understand how Twitter works—in order to derive promotional benefit from the button. Simply embed the button on key pages of your website, and Twitter users will handle the rest by clicking the button and instantly tweeting to their “followers” about your company, product or service.

 

Joe Dysart is an Internet speaker and business consultant based in Manhattan, New York.
Contact: 631/256-6602;
joe@joedysart.com; or www.joedysart.com
Thu, 11/17/2011 - 10:00

SEMA News—November 2011

Re-Tooling Your Online Reviews Strategy

New Tech and Added Punch for 2012

INTERNET

 
Search-engine Bing is countering Google’s +1 recommendation button with a similarly tooled “Bing Bar.”
   
New free tools from Google, Bing and Twitter are making it virtually effortless for companies to solicit a positive review from a satisfied customer and then instantly redistribute that review to the customer’s online social circles. The technology—essentially a recommendation button that is clicked to indicate an endorsement—can be added to any company webpage or product page in a matter of seconds.

Newest to the pack is the Google +1 recommendation button, which rolled out in June and currently appears on more than a million websites, according to Vic Gundotra, Google senior vice president of engineering. Under the recommendation service, a simple click on the +1 button authorizes Google to run a personal endorsement under Google search-engine returns associated with the company or product, under Google ads for that company, or on the recommended company’s website. If the endorsement comes from a member of the new Google+ social network, the recommendation even gets sweeter: For those thumbs-ups, Google is also authorized to run a photo of the member along with the hurrah.

“This isn’t social simply for the sake of social,” said Pehr Luedtke, CEO of PowerReviews, a popular online review platform that has incorporated the +1 button into its own reviews platform. “It’s a way to drive real business results by leveraging the power of recommendations made between friends and peers.”

   

To add any or all of the reviews buttons to your own website, check out the
following links:

     
Bazaarvoice CEO Brett Hurt agrees. Bazaarvoice is another online reviews platform provider that has added the +1 button to its products. “The next evolution of social brings our friends and peers into every decision we make, and we’re excited to partner again with Google to allow consumers to interact with leading brands through search in ways never possible before,” Hurt said.

Web surfers using the service need to be signed into a Google account to see and click on the +1 button. If they’re logged into Google Mail, YouTube, Google Apps or the new Google+ social network, for example, they’ll be able to see and click on +1 buttons.

While Google reserves the right to display a +1 recommendation to any Google user, Gundotra indicates that the search giant is most interested in showcasing the endorsements to friends and acquaintances in the reviewer’s social circles on Google. Currently, that translates into the social connections the reviewer has on the Google+ social network, Gmail or Google Talk chat list, Google Contacts, Google Reader and Google Buzz.

Not surprisingly, Bing and Facebook have decided to partner to promote a rival recommendation program that’s just as easy to use. Dubbed the “Bing Bar,” the feature enables anyone logged into Bing to use a universal Facebook “Like” button to endorse a company or product page to friends on Facebook.

Still another similar recommendation service is available from Twitter, which offers a free “Tweet” button that also can be added to any website in a matter of seconds. The beauty of Twitter’s button is that a web marketer need not be a member of Twitter—or even understand how Twitter works—in order to derive promotional benefit from the button. Simply embed the button on key pages of your website, and Twitter users will handle the rest by clicking the button and instantly tweeting to their “followers” about your company, product or service.

 

Joe Dysart is an Internet speaker and business consultant based in Manhattan, New York.
Contact: 631/256-6602;
joe@joedysart.com; or www.joedysart.com
Thu, 11/17/2011 - 09:59

SEMA News—November 2011

SEMA HERITAGE

Showmanship, Circa 1971

By Drew Hardin
Photo Courtesy Source Interlink Media Archives

How do you get your share of attention at the SEMA Show when foot traffic is shoulder-to-shoulder thick? Some gimmicks these days have gotten pretty outrageous but—as you can see in this photo from the 1971 Show—SEMA showmanship is a decades-long tradition.

Petersen Publishing Company photographer Pat Brollier was walking the aisles at the Anaheim Convention Center during pre-Show setup and just couldn’t resist this sight. If the lovely model didn’t catch your eye, and you missed Uncle Sam ’cause he’s way up there on his stilts, Al Unser’s Indy 500-winning Parnelli Jones Colt would surely draw you into the US Wheels booth.

When Brollier took this photo in January 1971, the SEMA Show was just a few years beyond its humble beginnings under the Dodger Stadium bleachers. Yet it was growing quickly, with hundreds of vendors and thousands of buyers, jobbers, media and other attendees turning out for this edition.

In 1972, it would be held for the first time alongside the APAA show; and not long after, in 1977, the SEMA Show would grow to the point that it needed a much bigger venue: Las Vegas.

Thu, 11/17/2011 - 09:59

SEMA News—November 2011

SEMA HERITAGE

Showmanship, Circa 1971

By Drew Hardin
Photo Courtesy Source Interlink Media Archives

How do you get your share of attention at the SEMA Show when foot traffic is shoulder-to-shoulder thick? Some gimmicks these days have gotten pretty outrageous but—as you can see in this photo from the 1971 Show—SEMA showmanship is a decades-long tradition.

Petersen Publishing Company photographer Pat Brollier was walking the aisles at the Anaheim Convention Center during pre-Show setup and just couldn’t resist this sight. If the lovely model didn’t catch your eye, and you missed Uncle Sam ’cause he’s way up there on his stilts, Al Unser’s Indy 500-winning Parnelli Jones Colt would surely draw you into the US Wheels booth.

When Brollier took this photo in January 1971, the SEMA Show was just a few years beyond its humble beginnings under the Dodger Stadium bleachers. Yet it was growing quickly, with hundreds of vendors and thousands of buyers, jobbers, media and other attendees turning out for this edition.

In 1972, it would be held for the first time alongside the APAA show; and not long after, in 1977, the SEMA Show would grow to the point that it needed a much bigger venue: Las Vegas.

Thu, 11/17/2011 - 09:59

SEMA News—November 2011

SEMA HERITAGE

Showmanship, Circa 1971

By Drew Hardin
Photo Courtesy Source Interlink Media Archives

How do you get your share of attention at the SEMA Show when foot traffic is shoulder-to-shoulder thick? Some gimmicks these days have gotten pretty outrageous but—as you can see in this photo from the 1971 Show—SEMA showmanship is a decades-long tradition.

Petersen Publishing Company photographer Pat Brollier was walking the aisles at the Anaheim Convention Center during pre-Show setup and just couldn’t resist this sight. If the lovely model didn’t catch your eye, and you missed Uncle Sam ’cause he’s way up there on his stilts, Al Unser’s Indy 500-winning Parnelli Jones Colt would surely draw you into the US Wheels booth.

When Brollier took this photo in January 1971, the SEMA Show was just a few years beyond its humble beginnings under the Dodger Stadium bleachers. Yet it was growing quickly, with hundreds of vendors and thousands of buyers, jobbers, media and other attendees turning out for this edition.

In 1972, it would be held for the first time alongside the APAA show; and not long after, in 1977, the SEMA Show would grow to the point that it needed a much bigger venue: Las Vegas.

Thu, 11/17/2011 - 09:56

SEMA News—November 2011

Reaching Race Fans

REQUIRED READING

This month, we’re highlighting a few publications written for race fans. While these publications focus primarily on consumer events, they are important to industry professionals because they reach thousands of active and loyal consumers. These publications do a great job informing their readers about our industry’s products as well as relaying important information, such as legislation updates. We encourage the industry to support these publications and add them to your list of required reading.

Street Scene

National Dragster

Race Pages

The monthly magazine, which is published by the National Street Rod Association, is filled with articles and photos for race fans. With shorter lead times than many comparable publications, the news, coming-events listings and cars- and parts-for-sale sections are always timely and useful. In addition to featuring products from the SEMA Show, the magazine often includes legislative updates from SEMA as well as key consumer messages.

With 48 issues each year, National Dragster features timely news on race events and legislative issues. Published by the National Hot Rod Association for its members, the publication often includes one-on-one interviews and in-depth feature articles on race drivers. A monthly SEMA column brings readers noteworthy news just for consumers.

Race Pages, the official publication of the NMRA, reaches more than 69,000 serious Ford enthusiasts each month. Every issue is filled with serious tech, blue-oval news and rumors, NMRA event coverage and vehicle features. Given the publication’s coverage, it’s no surprise to see news and information from SEMA in the magazine.

Thu, 11/17/2011 - 09:56

SEMA News—November 2011

Reaching Race Fans

REQUIRED READING

This month, we’re highlighting a few publications written for race fans. While these publications focus primarily on consumer events, they are important to industry professionals because they reach thousands of active and loyal consumers. These publications do a great job informing their readers about our industry’s products as well as relaying important information, such as legislation updates. We encourage the industry to support these publications and add them to your list of required reading.

Street Scene

National Dragster

Race Pages

The monthly magazine, which is published by the National Street Rod Association, is filled with articles and photos for race fans. With shorter lead times than many comparable publications, the news, coming-events listings and cars- and parts-for-sale sections are always timely and useful. In addition to featuring products from the SEMA Show, the magazine often includes legislative updates from SEMA as well as key consumer messages.

With 48 issues each year, National Dragster features timely news on race events and legislative issues. Published by the National Hot Rod Association for its members, the publication often includes one-on-one interviews and in-depth feature articles on race drivers. A monthly SEMA column brings readers noteworthy news just for consumers.

Race Pages, the official publication of the NMRA, reaches more than 69,000 serious Ford enthusiasts each month. Every issue is filled with serious tech, blue-oval news and rumors, NMRA event coverage and vehicle features. Given the publication’s coverage, it’s no surprise to see news and information from SEMA in the magazine.