Thu, 12/21/2017 - 14:41

In today’s business landscape, upping your game on video marketing has never been more important.

With more than a billion users on YouTube now (according to the company’s statistic page at www.youtube.com/yt/press/statistics.html), upping your game on video marketing has never been more important.

Thu, 12/21/2017 - 13:13

The RPM Act of 2017 needs your support. Even if you wrote to Congress in 2016, SEMA urges all race fans and businesses to take action again. Go to www.sema.org/RPM to support the RPM Act of 2017 and secure the future of racing today!

Thu, 12/21/2017 - 13:13

The RPM Act of 2017 needs your support. Even if you wrote to Congress in 2016, SEMA urges all race fans and businesses to take action again. Go to www.sema.org/RPM to support the RPM Act of 2017 and secure the future of racing today!

Thu, 12/21/2017 - 13:13

The RPM Act of 2017 needs your support. Even if you wrote to Congress in 2016, SEMA urges all race fans and businesses to take action again. Go to www.sema.org/RPM to support the RPM Act of 2017 and secure the future of racing today!

Thu, 12/21/2017 - 13:13

The RPM Act of 2017 needs your support. Even if you wrote to Congress in 2016, SEMA urges all race fans and businesses to take action again. Go to www.sema.org/RPM to support the RPM Act of 2017 and secure the future of racing today!

Thu, 12/21/2017 - 11:55

By SEMA Editors

SEMA Show Speaker
Speakers with experience in marketing and sales, customer service, business management, automotive trends, social media and vehicle customization are encouraged to submit an application to host a seminar during the 2018 SEMA Show.

SEMA Show Education is now accepting applications for industry professionals interested in hosting a seminar during the 2018 SEMA Show. Of particular interest to the industry are speakers with experience in marketing and sales, customer service, business management, automotive trends, social media, and vehicle customization.

To learn more, access the application and read the criteria.

The educational seminars make up an essential component of the SEMA Show. In addition to connecting automotive manufacturers with professional buyers from all over the world, the four-day SEMA Show is the leading venue for industry experts to network in person and learn new business strategies.

The 2017 SEMA Show education program featured more than 60 sessions. While topics address basic business practices, such as customer service, marketing and social media, the 2018 program will emphasize issues that are of greatest concern to businesses in the automotive aftermarket.

All speakers should be able to focus on industry issues and not a specific company position or agenda.

Applications for speaker submissions are available until Monday, February 12, 2018. Speaker entries will be answered no later than April 20, 2018. For more details, contact Zane Clark at zanec@sema.org, 909-978-6743.

Thu, 12/21/2017 - 11:55

By SEMA Editors

SEMA Show Speaker
Speakers with experience in marketing and sales, customer service, business management, automotive trends, social media and vehicle customization are encouraged to submit an application to host a seminar during the 2018 SEMA Show.

SEMA Show Education is now accepting applications for industry professionals interested in hosting a seminar during the 2018 SEMA Show. Of particular interest to the industry are speakers with experience in marketing and sales, customer service, business management, automotive trends, social media, and vehicle customization.

To learn more, access the application and read the criteria.

The educational seminars make up an essential component of the SEMA Show. In addition to connecting automotive manufacturers with professional buyers from all over the world, the four-day SEMA Show is the leading venue for industry experts to network in person and learn new business strategies.

The 2017 SEMA Show education program featured more than 60 sessions. While topics address basic business practices, such as customer service, marketing and social media, the 2018 program will emphasize issues that are of greatest concern to businesses in the automotive aftermarket.

All speakers should be able to focus on industry issues and not a specific company position or agenda.

Applications for speaker submissions are available until Monday, February 12, 2018. Speaker entries will be answered no later than April 20, 2018. For more details, contact Zane Clark at zanec@sema.org, 909-978-6743.

Thu, 12/21/2017 - 11:28

By Juan Torres

Media Trade Conference
The Media Trade Conference gives editors and reporters an opportunity to take part in up to 42 private, uninterrupted meetings with executives from top motorsports parts manufacturers in the industry.

Journalists can still meet with representatives from top motorsports parts manufacturers at the 2018 MPMC Media Trade Conference by registering now.

Taking place Tuesday–Thursday, January 23–25, in Santa Ana, California, the Media Trade Conference gives editors and reporters an opportunity to take part in up to 42 private, uninterrupted meetings with executives from top motorsports parts manufacturers in the industry.

Media participation is free to all editorial representatives, making it the most affordable and efficient way for reporters to get detailed information specific to their audience needs and interests, and gather a year’s worth of editorial content.

Journalists who registered before the December 21 early-registration deadline and received the automatic confirmation email will receive their schedules by January 12. Those who register after the deadline will have a personalized schedule created and ready for them at the event.

For more details and tips to prepare for the event, visit SEMA’s website or contact Juan Torres at juant@sema.org or 909-978-6722.

Thu, 12/21/2017 - 11:28

By Juan Torres

Media Trade Conference
The Media Trade Conference gives editors and reporters an opportunity to take part in up to 42 private, uninterrupted meetings with executives from top motorsports parts manufacturers in the industry.

Journalists can still meet with representatives from top motorsports parts manufacturers at the 2018 MPMC Media Trade Conference by registering now.

Taking place Tuesday–Thursday, January 23–25, in Santa Ana, California, the Media Trade Conference gives editors and reporters an opportunity to take part in up to 42 private, uninterrupted meetings with executives from top motorsports parts manufacturers in the industry.

Media participation is free to all editorial representatives, making it the most affordable and efficient way for reporters to get detailed information specific to their audience needs and interests, and gather a year’s worth of editorial content.

Journalists who registered before the December 21 early-registration deadline and received the automatic confirmation email will receive their schedules by January 12. Those who register after the deadline will have a personalized schedule created and ready for them at the event.

For more details and tips to prepare for the event, visit SEMA’s website or contact Juan Torres at juant@sema.org or 909-978-6722.

Thu, 12/21/2017 - 11:23

By SEMA Editors

Ford
Project vehicle proposals for Ford's project vehicle program must be received by March 1, 2018. 

Ford Motor Co. has announced its project-vehicle program for 2018. 

2018 Ford Project Vehicle Program

Proposal Submission Deadline: March 1, 2018
Award Recipient Notification Date: by May 1, 2018

All project vehicle requests must be submitted in two parts and meet the following Ford Aftermarket Project Vehicle Program criteria:

Part 1

Email a one-page project summary—must be received by March 1, 2018. Include bullet points for:

  • Vehicle/theme
  • Vehicle modifications
  • New-product development
  • Promotional plan
  • Vehicle display location at the 2018 SEMA Show

Part 2

Mail a detailed project proposal—must be received by March 1, 2018. Include details supporting the one-page project summary on company letterhead, a color rendering and past project vehicle examples.

Information on Ford vehicles is available at: www.ford.com.

Ford Aftermarket Project Vehicle Program Criteria

Aftermarket companies requesting project vehicles should be:

  • A manufacturer or designer/restyler dedicated to supporting new-product development.
  • Financially capable and willing to spend promotional dollars.
  • Actively promoting the vehicle with their product(s) through an established marketing plan.
  • A current SEMA member.

Aftermarket companies receiving project vehicles must:

  • Feature the vehicle in a booth at the 2018 SEMA Show in Las Vegas.
  • Use Ford accessory products as specified and provided by Ford Motor Company.
  • Register and keep the vehicle in your company name during the entire contract period.
  • Purchase and maintain $3 million in general liability, $3 million in automotive liability, $1 million in employer liability and demonstrate worker's compensation coverage. An umbrella policy may be used to achieve coverage limits.
  • Commit to feature the vehicle with the Ford logo intact and visible.
  • Order a California-certified vehicle if you intend to register or use the vehicle primarily in California or any other state that has adopted California emissions standards. Failure to do so may subject you to a state fine.
  • Make vehicles available to Ford or its dealers for display, at the owner's discretion.
  • Submit written quarterly status reports for a period of 18 months, as specified in the contract, stating:

1. Product development
2. Modifications to the vehicle
3. Events (including dates, location and type of event)
4. Media exposure (originals or color copies)
5. Company advertising featuring the vehicle
6. Social media exposure
7. A copy of your current vehicle registration

Information on the specific vehicles Ford plans to emphasize at the 2018 SEMA Show will follow in January. Details will be provided to allow you to research those products and find high-resolution images for renderings.

Submit Ford Project Vehicle proposals to:

Ford Motor Co.
21175 Oakwood Blvd., PDCDC MD579
Dearborn, MI 48124
Attn: Mike Nicopolis & Rob Fridenberg
semainfo@ford.com