By Kristopher Porter

TORA-member manufacturers exhibiting at the 2018 SEMA Show can maximize product exposure to some of the top media outlets in the light-truck segment at the Media Preview Exclusive.

The Truck and Off-Road Alliance (TORA) is accepting applications for the 2018 Media Preview until August 31. The event will take place Monday, October 29, prior to the opening of the SEMA Show in Las Vegas.

This event is a unique opportunity for truck accessory manufacturers to meet face-to-face with editors and reporters, making contacts and introducing new products without sacrificing valuable floor time with buyers. Throughout the four-hour event, the manufacturers can show samples and answer questions about their products.

Each of the manufacturer participants is selected from the application pool by a lottery-style process and will set up temporary exhibit space within the Media Center for the event. Exhibitors will have the exclusive opportunity to enter their new products to win an award that will be presented during the event. The “TORA Best New Product Under $500” and “TORA Best New Product Over $500” will be selected from the 2018 Media Preview Exclusive exhibitors who enter their new product during the application period.

Apply to Exhibit Now!

For more information regarding exhibiting, contact Allan Keefe, SEMA senior manager, councils, at allank@sema.org or 909-978-6696.

For more information about attending as a member of the media, contact Della Domingo, SEMA public relations director, at dellad@sema.org or 909-978-6723.

By Kristopher Porter

TORA-member manufacturers exhibiting at the 2018 SEMA Show can maximize product exposure to some of the top media outlets in the light-truck segment at the Media Preview Exclusive.

The Truck and Off-Road Alliance (TORA) is accepting applications for the 2018 Media Preview until August 31. The event will take place Monday, October 29, prior to the opening of the SEMA Show in Las Vegas.

This event is a unique opportunity for truck accessory manufacturers to meet face-to-face with editors and reporters, making contacts and introducing new products without sacrificing valuable floor time with buyers. Throughout the four-hour event, the manufacturers can show samples and answer questions about their products.

Each of the manufacturer participants is selected from the application pool by a lottery-style process and will set up temporary exhibit space within the Media Center for the event. Exhibitors will have the exclusive opportunity to enter their new products to win an award that will be presented during the event. The “TORA Best New Product Under $500” and “TORA Best New Product Over $500” will be selected from the 2018 Media Preview Exclusive exhibitors who enter their new product during the application period.

Apply to Exhibit Now!

For more information regarding exhibiting, contact Allan Keefe, SEMA senior manager, councils, at allank@sema.org or 909-978-6696.

For more information about attending as a member of the media, contact Della Domingo, SEMA public relations director, at dellad@sema.org or 909-978-6723.

By Kristopher Porter

TORA-member manufacturers exhibiting at the 2018 SEMA Show can maximize product exposure to some of the top media outlets in the light-truck segment at the Media Preview Exclusive.

The Truck and Off-Road Alliance (TORA) is accepting applications for the 2018 Media Preview until August 31. The event will take place Monday, October 29, prior to the opening of the SEMA Show in Las Vegas.

This event is a unique opportunity for truck accessory manufacturers to meet face-to-face with editors and reporters, making contacts and introducing new products without sacrificing valuable floor time with buyers. Throughout the four-hour event, the manufacturers can show samples and answer questions about their products.

Each of the manufacturer participants is selected from the application pool by a lottery-style process and will set up temporary exhibit space within the Media Center for the event. Exhibitors will have the exclusive opportunity to enter their new products to win an award that will be presented during the event. The “TORA Best New Product Under $500” and “TORA Best New Product Over $500” will be selected from the 2018 Media Preview Exclusive exhibitors who enter their new product during the application period.

Apply to Exhibit Now!

For more information regarding exhibiting, contact Allan Keefe, SEMA senior manager, councils, at allank@sema.org or 909-978-6696.

For more information about attending as a member of the media, contact Della Domingo, SEMA public relations director, at dellad@sema.org or 909-978-6723.

By Kristopher Porter

Submissions are now being accepted for truck, Jeep and off-road builds to display at the 2018 SEMA Show as a part of TORA’s feature vehicle program.

The Truck and Off-Road Alliance (TORA) is looking for truck, Jeep and off-road builds to display at the 2018 SEMA Show as a part of its feature vehicle program. Submissions are now being accepted in the following categories: lifted vehicles, diesel, Jeep/SUV, off-road and street/lowered vehicles.

The SEMA Show is the best-attended trade event in the automotive aftermarket industry, attracting more than 70,000 qualified buyers. Having a feature vehicle at the Show will bring invaluable exposure for the builders and manufacturers whose parts are installed on each vehicle.  

Six vehicles will be selected as a part of the 2018 TORA feature vehicle program. TORA feature vehicles will have premium placement at the 2018 SEMA Show. One vehicle will be displayed in the TORA booth in the Upper South Hall, while the other five will be featured outside of the South Hall. The cost of these spots is $2,000. If selected, applicants must also make a mandatory donation of $500 to SEMA Cares Charities on top of the premium placement fee.

Applications are due by September 4. Get your name out there as a builder—apply today!

By Kristopher Porter

Submissions are now being accepted for truck, Jeep and off-road builds to display at the 2018 SEMA Show as a part of TORA’s feature vehicle program.

The Truck and Off-Road Alliance (TORA) is looking for truck, Jeep and off-road builds to display at the 2018 SEMA Show as a part of its feature vehicle program. Submissions are now being accepted in the following categories: lifted vehicles, diesel, Jeep/SUV, off-road and street/lowered vehicles.

The SEMA Show is the best-attended trade event in the automotive aftermarket industry, attracting more than 70,000 qualified buyers. Having a feature vehicle at the Show will bring invaluable exposure for the builders and manufacturers whose parts are installed on each vehicle.  

Six vehicles will be selected as a part of the 2018 TORA feature vehicle program. TORA feature vehicles will have premium placement at the 2018 SEMA Show. One vehicle will be displayed in the TORA booth in the Upper South Hall, while the other five will be featured outside of the South Hall. The cost of these spots is $2,000. If selected, applicants must also make a mandatory donation of $500 to SEMA Cares Charities on top of the premium placement fee.

Applications are due by September 4. Get your name out there as a builder—apply today!

By Kristopher Porter

Submissions are now being accepted for truck, Jeep and off-road builds to display at the 2018 SEMA Show as a part of TORA’s feature vehicle program.

The Truck and Off-Road Alliance (TORA) is looking for truck, Jeep and off-road builds to display at the 2018 SEMA Show as a part of its feature vehicle program. Submissions are now being accepted in the following categories: lifted vehicles, diesel, Jeep/SUV, off-road and street/lowered vehicles.

The SEMA Show is the best-attended trade event in the automotive aftermarket industry, attracting more than 70,000 qualified buyers. Having a feature vehicle at the Show will bring invaluable exposure for the builders and manufacturers whose parts are installed on each vehicle.  

Six vehicles will be selected as a part of the 2018 TORA feature vehicle program. TORA feature vehicles will have premium placement at the 2018 SEMA Show. One vehicle will be displayed in the TORA booth in the Upper South Hall, while the other five will be featured outside of the South Hall. The cost of these spots is $2,000. If selected, applicants must also make a mandatory donation of $500 to SEMA Cares Charities on top of the premium placement fee.

Applications are due by September 4. Get your name out there as a builder—apply today!

SEMA President and CEO Chris Kersting explains the opportunity that ADAS brings and how it will help the aftermarket industry grow.

SEMA President and CEO Chris Kersting explains the opportunity that ADAS brings and how it will help the aftermarket industry grow.

SEMA President and CEO Chris Kersting explains the opportunity that ADAS brings and how it will help the aftermarket industry grow.

By Zane Clark

SEMA Show Education features more than 100 professional development and industry-focused sessions, with topics ranging from automotive electronics to women in business.

With just over two months before the doors open at the annual SEMA Show, pre-registration for the industry’s leading education program is in full swing. SEMA Show Education features more than 100 professional-development and industry-focused sessions. With topics ranging from automotive electronics to women in business, there is sure to be high-value programming for all Show attendees.

Pre-registration data provides insight to the challenges and opportunities facing small businesses today as interest in education often parallels the marketplace. Below are the top five sessions for which Show attendees have registered:

Education Opening Keynote with Megan Alexander

When: October 29, 2018: 8:30 a.m.–9:30 a.m.
Where: Las Vegas Convention Center, Upper North Hall, N258

Megan Alexander is a national news correspondent, author, speaker and actress. She can be seen every evening on the longest-running, top-rated syndicated national news magazine TV show “Inside Edition.” Alexander will share intimidate insights from her personal journey that will focus on how to thrive in your career while staying true to your beliefs.

Working With Social Media Influencers

When: October 31, 2018: 9:00 a.m.–10:00 a.m.
Where: Las Vegas Convention Center, Upper North Hall, N258

Join automotive multi-platform media company GarageMonkey as they present intimate interviews with some of social media’s most popular and followed influencers—social media-focused content creators and personalities. 

Working with YouTube and Facebook Stars

When: November 1, 2018: 9:00 a.m.–10:00 a.m.
Where: Las Vegas Convention Center, Upper North Hall, N258

While everyone knows it’s important to have a social media strategy, are you really getting the engagement you want and good return on investment? Enter so-called “social influencers.” These are car guys who speak to the digital generation, have amassed tremendous audiences on Facebook, YouTube and other social platforms and influence the decisions of the next generation of customers.

Hot Rod Builder's Panel, Powered by HRIA

When: November 1, 2018: 11:00 a.m.–12:00 p.m.
Where: Las Vegas Convention Center, Upper North Hall, N258

Moderated by Rick Love of Vintage Air and featuring renowned builders such as Troy Trepanier, Bobby Alloway and Kyle Tucker, this interactive panel discussion will delve into topics like design, fabrication, customer service and the challenges of running a small business.

Intro to Online Marketing

When: November 1, 2018: 11:15 a.m.–12:15 p.m.
Where: Las Vegas Convention Center, Upper North Hall, N256

Learn how customers find your business online and how to promote your online presence using search engine optimization (SEO) and online advertising.

Sign Up. Show Up. Preview all sessions and register.

Contact SEMA’s Senior Director of Education Zane Clark for additional information.