HRIA - Get Involved!

SEMA Member News -- March/April 2009

Membership Provides Help and Education for the Hot-Rod Industry

By Eric Saltrick

SEMA News, April 2009, Member News, HRIA

HRIA will host the annual Education & Training Day at the Hotrod & Restoration Trade Show on Thursday, March 12. This day-long event provides an opportunity for participants to gain valuable insights and information about many successful companies in our industry.

An important goal of the Hot Rod Industry Alliance (HRIA) is to provide its members with ongoing opportunities to meet and discuss industry issues; gain valuable information and hands-on experience; and make important contacts within our industry. Our general membership meetings and the annual Hotrod & Restoration Education & Training Day presented by the HRIA provide a great chance for council members to meet on a regular basis.

HRIA Education Day

On Thursday, March 12, the HRIA will host the annual Education & Training Day at the Hotrod & Restoration Trade Show. This day-long event provides an opportunity for participants to gain valuable insights and information into many successful companies in our industry. The informal setting also provides a great opportunity to meet old and new friends as well as kick off the Hotrod Show.

Participants in the HRIA Education & Training Day have an opportunity to meet directly with 40 well-known and industry-leading companies. A description of each workshop can be found at Some of this year’s presenters include:

  • Air Ride Technologies Inc.
  • American Autowire
  • Art Morrison Enterprises
  • Barry Grant Inc.
  • Borgeson Universal Company
  • Bowler Performance Transmissions
  • SEMA Business Technology
  • Committee–Industry Data
  • Classic Instruments
  • COMP Performance Group
  • Detroit Speed & Engineering Inc.
  • Eaton Detroit Spring Inc.
  • Edelbrock Corp.
  • Fuel Air Spark Technology
  • Fatman Fabricators Inc.
  • Flaming River Industries
  • Gotta Show Products LLC
  • Hot Rod Air Inc.
  • HushMat
  • ididit inc.
  • ISIS by Littelfuse
  • Lincoln Electric Company
  • Lokar Performance Products
  • Meguiar’s Inc.
  • Mothers Polishes
  • Mr. Gasket-Prestolite Performance
  • SEMA Business Woman’s Network–Mentoring Program
  • Street Thunder
  • Steele Rubber Products
  • TCI
  • Vintage Air Inc.
  • Wildwood Disc Brakes

In addition to participating in the individual workshops and technical seminars, many HRIA-member companies will be attending and displaying at this year’s Hotrod & Restoration Trade Show. The educational focus continues on Saturday, March 14. In these tough time, we hope to find HRIA members gathering as much information as they can to improve their businesses. Two fantastic opportunities on March 14 include the ARMO Panel Discussion, featuring Brian Offenberger speaking about “10 Things You Can Do Today to Improve Your Website Results Tomorrow,” and a Hot Rod Power House presentation focusing on “How to Improve Your Hot Rod Business and Keep the Profits Rising.” In a constantly changing and sometimes difficult economy, staying ahead of your competition through education can provide significant gains and advantages for any business.

For more information on registering for the HRIA Education & Training Day, please visit

HRIA Website

Information regarding the events above as well as other upcoming council events can be found at The HRIA website also includes important industry and council news related to the hot-rod, musclecar and custom vehicle industry. To get more involved with HRIA, simply visit our website, download a copy of the Select Committee roster and contact any member for more information.

Council Elections

The council election process is well underway, members are encouraged to nominate and vote for the next council leaders. For more information, contact Jan Desma, SEMA’s director of council relations for HRIA, at 909/396-0289, ext. 134 or via e-mail at

Mark Your Calendar!

The HRIA meetings listed below are open to all members of HRIA as well as those interested in learning more about HRIA, supporting the hot-rod industry and becoming involved. Meetings include legislative updates, council news and SEMA updates. In addition, meetings often include small group breakouts for discussion of HRIA initiatives and projects as well as social mixers for members. General membership meetings are a great opportunity to meet other council members and gain valuable information about our industry. Upcoming meetings include:

  • Thursday, July 9, 2009
    12th Goodguys PPG Nationals–Columbus, Ohio
  • Wednesday, August 5, 2009
    40th Annual Street Rod Nationals–Louisville, Kentucky