Hot Rodders Guide to the 2011 SEMA Show

SEMA Member News—November/December 2011

Hot Rodders Guide to the 2011 SEMA Show

Hot Rod Alley

Unique collector vehicles autographed by the builders will appear at the HRIA booth during the SEMA Show and will be auctioned on eBay to benefit the Childhelp and Victory Junction Camp charities. The auction will take place November 1–10. Search “HRIA Pinewood” on eBay for your chance to own a custom hot rod from a legendary builder.
Hot Rod Alley may be one of the smaller sections of the annual SEMA Show, but it is also one of the oldest. A trip through Hot Rod Alley reveals innovations, products and history that have been the foundation for many of the other areas of the Show.

The hot-rod market looks to make a big rebound in 2012, as seen by the variety of new products that will be featured in this area. According to SEMA research reports, the number of unique buyers indicating an interest in the hot-rod market has increased 54% over the same period in 2010. There is also a renewed interest hot rods among a younger audience, with nearly half of the hot-rod enthusiasts at the Show under the age of 41.

HRIA Builders Pinewood Cars

Stop by the Hot Rod Industry Alliance (HRIA) booth in Hot Rod Alley to see unique miniature hot rods. Several world-class hot-rod builders have created one-of-a-kind pinewood race cars that will be on display in Hot Rod Alley as part of the annual HRIA Pinewood Builders Race. These collector vehicles, autographed by the builders, will also be available to Show participants through an online eBay auction. All of the proceeds from the auction will go to the Childhelp and Victory Junction Camp charities. The auction will take place November 1–10. Simply search “HRIA Pinewood” on eBay for your chance to own a custom hot rod from a legendary builder.

HRIA Feature Vehicles

The annual HRIA reception will be held at the SEMA Show on Wednesday evening, November 2. Six selected hot rods will be on display during the reception. A committee of industry experts reviews dozens of applications for the cars to be featured at this event, and only a small group of the very best are chosen. The vehicles are often being debuted at the SEMA Show by the nation’s top hot-rod builders. In addition to getting an up-close glimpse at the cars, reception guests have an opportunity to meet the owners
and builders.

Hot Rod Industry Awards

The highlight of the annual HRIA reception at the SEMA Show is the induction of new members to the HRIA Hall of Fame. The industry selects individuals who have influenced and impacted hot rodding in tremendous ways. In addition, the Goodguys Trendsetter award recognizes the most innovative hot-rod builders in the industry; the NSRA Achievement award is presented to a business or individual that has supported the street-rodding hobby and industry; and the ISCA Legends of Hot Rods award recognizes the founders of the hot-rodding industry.

For more information on attending this reception, stop by the HRIA booth located in Hot Rod Alley. See all of the past winners at

HRIA Booth

Have you wanted to get more involved in the hot-rod industry? Stop by the HRIA booth, located on the back side of Hot Rod Alley during the SEMA Show. Members of the HRIA Select Committee will be available to answer questions about the council, including information about upcoming meetings and volunteer opportunities. In addition, HRIA has teamed with the Automotive Restoration Market Organization (ARMO) to showcase several top-quality vehicles that represent a variety of styles in the classic car and hot-rod market segments.

HRIA Educational Seminars

An important part of the goals of the HRIA is to sponsor educational opportunities for members. Learn about customer service solutions at a seminar entitled “Small Events With Big Results: How to Successfully Use Events to Drive Sales and Customer Loyalty,” to be held on Monday, October 31, at the SEMA Show. On Wednesday, November 2, learn about “The Changing Landscape of Media,” a look at the past, present and future of digital marketing as it relates to automotive aftermarket consumers. Learn more about educational opportunities at