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Protecting Your Brand’s Online Reputation
June 2021
With digital and social-media campaigns becoming an ever-more-important component to marketing portfolios, a company’s online reputation can make or break the business. A particular challenge in this sphere is that people are more motivated to post online reviews when they’ve had an unpleasant experience with a company than when they’re happy with their experience. For businesses of all kinds, the question becomes: How do we respond when we receive negative feedback? Can we possibly turn a criti
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