SEMA News—December 2020

SDC Product News

By Gigi Ho

The products featured below are from SEMA Data Co-op (SDC) member companies that have attained Gold- or Platinum-level data, which means that their product data is robust and complete—likely to drive customer purchase decisions. SDC members meeting data scorecard requirements are invited to submit product releases for consideration to

The SDC is “data central” for the specialty-equipment segment, containing millions of products and vehicle fitments from performance and accessories brands. Created by SEMA, the SDC is the definitive, industry-owned and -operated centralized data warehouse, complete with comprehensive online tools, and a team of dedicated data and technology experts to assist manufacturers and resellers with product data needs. Learn more about the SDC at

JMS Chip


PedalMax was designed to improve the throttle response and driving characteristics of modern vehicles equipped with electronic throttle-control systems. Throttle response and acceleration are improved and turbo applications see a big lag reduction, all leading to more power and torque. Taking only minutes to install, the unit plugs inline between the vehicle’s pedal-position sensor and the vehicle harness, utilizing OEM connectors with a control knob to make performance adjustable on the fly. PedalMax units are fully waterproof, backed by a lifetime guarantee, and made in the U.S.A. Information:


Rigid Industries

RigidAdapt LED Light Bar

The Adapt LED Light Bar has eight selectable beam patterns and accent lighting that can be programmed to display any color. The Adapt features an integrated optics design with spot, flood and driving zones. Horizontal beam patterns range from 90-degree slow- or moderate-speed broad beam to a highly focused 15-degree high-speed spot beam in a single fixture. It also includes Rigid’s new Active View Technology, which allows the beam pattern to automatically adjust based on the vehicle’s speed when set to adaptive mode. There is traditional side-mounting or underside low-profile stealth. Available in 10-, 20-, 30-, 40- and 50-in. lengths. The kit includes one light, a GPS module, a dash controller, an underdash module, a complete wiring harness and switch, mounting hardware and an installation guide. Information:




Truck Covers USA

American Roll Cover

Truck Covers USAThe American Roll Cover for the new Jeep Gladiator was launched by Truck Covers USA at the 2019 SEMA Show. In keeping with the revolutionary style of the Truck Covers USA brand, this hard, retractable tonneau cover boasts a 25% smaller canister and lid, optimizing the Jeep’s truck-bed space and allowing for maximum cargo capacity. Specially designed brackets create a perfect fit specific to the Jeep Gladiator. Truck Covers USA offers the roll cover in both a matte and the original textured-finish powdercoating. The versatile unit allows for the seamless addition of the American Rack System and Yakima Component Kit to increase the ability to carry greater loads while still looking good. Information:



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