SEMA News—December 2020
Stefano Domenicali was announced as the new president and CEO of Formula 1, effective January 2021. Chase Carey, the current chairman and CEO, will move to the role of non-executive chairman. Domenicali is known for his time at Ferrari, having joined the team from 1991 to 2014. Most recently, he served as the CEO of Lamborghini and joined parent company Audi in 2014. During that time, he also acted as the president of FIA’s single-seater commission.
PFC Brakes announced that Don Orrell joined the company as vice president of sales and marketing, reporting to the president and CEO. In his position, Orrell will lead the PFC sales and marketing departments to pursue the growth goals set out in the PFC strategic plan. He has more than 35 years of sales expertise in the light- and heavy-duty aftermarkets and has a proven track record of launching new programs, marketing, communications, team development and maintaining strong customer relationships.
The Retrofit Source (TRS) announced that Nick Caloroso joined the company as national sales manager. He previously served as the sales manager for Diode Dynamics for the last seven years. Caloroso is an experienced manager in developing successful B2B sales channels. He also serves the automotive industry through his role as chair-elect for SEMA’s Young Executives Network. He will lead an expanding team of specialized account managers charged with building the TRS B2B distribution network.
General Motors announced the leadership for its new performance and racing technical center based in Concord, North Carolina. Dr. Eric Warren of Richard Childress Racing (RCR) was named the director of NASCAR operations. In that position, he will be responsible for competition duties and expanding the involvement of GM’s product development for the Chevrolet race teams. Warren has been part of the RCR team since 2012.
Keystone Automotive Operations Inc. added Scosche Industries Inc. to its mobile-electronics category. Scosche Industries is a multi-generation, family-owned and -operated company based in Southern California. It specializes in innovative mobile electronics and automotive accessories. It began as a small car-audio consulting business but has grown into a global company that serves more than 50 countries with more than 4,000 unique products. Boasting 400-plus patents/trademarks and multiple industry awards, Scosche is an established player in the lifestyle tech industry.
CRC Industries Inc. announced three new personnel appointments to its marketing department. Marcy Parker, MBA, was appointed director of marketing for the Americas region. Parker will lead the department’s key branding, product and digital marketing initiatives. Jonah Rauch joined CRC as product manager for the automotive and consumer product lines and will drive the go-to-market strategies for CRC Brakleen. John Rarick was appointed product manager for CRC’s industrial product lines and will lead the company’s cleaning and degreasing strategies.
Race Winning Brands Inc. (RWB) announced that it has completed the relocation of its MGP Connecting Rods business to Lakewood, New Jersey—home of Manley Performance, another RWB company. RWB relocated MGP’s complete production line to Manley Performance’s production facility. Integrating the MGP line into the Manley facility is a key strategic move for RWB, allowing the distinct businesses to share resources and technology.
Lubrication Specialties Inc. (LSI) President Brett Tennar announced the promotion of Kyle Fischer to director of branding and promotions. Fischer joined LSI in 2017 as director of marketing, followed by a promotion in 2019 to director of sales. In his new role, Fischer will be responsible for working closely with the director of marketing and the director of sales to develop positioning for Hot Shot’s Secret-branded products for each market. Fischer has more than 20 years of experience working in the automotive aftermarket.
Garrett Motion entered an agreement for KPS Capital Partners to purchase its business, subject to court approval and customary closing conditions. Garrett also launched a debt restructuring process through a Chapter 11 filing with the U.S. Bankruptcy Court in New York. Garrett intends to operate without interruption during the process, according to the company.