SEMA News—June 2020


By Douglas McColloch

North American Auto Show
The 2020 North American International Auto Show has been cancelled for 2020, with 2021 Show dates scheduled for June 11–26, 2021, at the TCF Center in Detroit, Michigan.

2020 North American Auto Show Canceled Amid COVID-19 Pandemic

The North American International Auto Show (NAIAS) announced that it will cancel its June 2020 show in Detroit in light of the coronavirus (COVID-19) pandemic sweeping across the world and the Federal Emergency Management Agency’s expected plans to repurpose the TCF Center into a temporary field hospital.

“With the more than 100 convention centers and facilities around the country being considered to potentially serve as temporary hospitals, it became clear to us that TCF Center would be an inevitable option to serve as a care facility to satisfy our community’s urgent health needs,” said NAIAS Executive Director Rod Alberts.

All tickets purchased for 2020 NAIAS, including tickets for the public show, industry preview and charity preview, will be fully refunded. Charity preview ticket holders will be given the option of a refund or the opportunity to donate the proceeds of their refund to one of the nine designated charity preview beneficiaries. The NAIAS ticket office will be in contact with all ticket holders.

The NAIAS sponsorship team will also be in contact with each sponsor directly to answer questions regarding refunds and their contracts.

The scheduled 2021 show dates are:

  • Motor Bella: Friday, June 11 to Monday, June 14
  • The Gallery: Monday, June 14
  • Press Preview: Tuesday, June 15 to Wednesday, June 16
  • AutoMobili-D Powered by PlanetM: Tuesday, June 15 to Thursday, June 17
  • Industry Preview: Wednesday, June 16 to Thursday, June 17
  • Charity Preview: Friday, June 18
  • Public Show: Saturday, June 19 to Saturday, June 26

Denise Waddingham
Denise Waddingham

SEMA Hires Denise Waddingham as Council Director

Denise Waddingham started as SEMA council director effective April 13. She joins SEMA after nearly 15 years with Dee Zee, which is based in Des Moines, Iowa.

“We are excited to bring Denise aboard,” said Nathan Ridnouer, SEMA vice president of councils and membership. “She has a tremendous amount of industry knowledge and will bring an ability to create great partnerships with our volunteer leaders and community.”

“I am super excited to join the SEMA team to continue my passion for this industry and look forward to developing meaningful programs to promote exceptional relationships between member companies and the association,” Waddingham said.



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