SEMA News—April 2020


By Mike Imlay

Truck, SUV & Off-Road New Products

A Steady Supply of Workhorse Items for Demanding Enthusiasts

Truck and off-road products are aftermarket staples, thanks in particular to resurgent consumer interest in pickups, SUVs and Jeeps, and now CUVs as well. Recent SEMA market research indicates that pickup product sales alone account for a 27% share of the specialty-equipment market. Add SUV product sales, and total market share increases another 13%. Moreover, 47% of pickup consumers and 45% of their SUV counterparts self-identify as true enthusiasts. Little wonder that this past November’s SEMA Show in Las Vegas witnessed the introduction of nearly 500 new truck, SUV and off-road products, not counting wheels and tires. The following pages offer another look at these products as seen in the New Products Showcase.

View all of the truck, SUV and off-road products featured in the 2019 SEMA Show New Products Showcase.

Pareto Point Industries
Eco-Filter Booster

Powered by Filter Boost Technology, Eco-Boost has two options: A reusable filter using an insert to boost micronic trap performance from 35 microns to 2–10 microns ($250), and an insertable stick for most other manufacturers. Both trap the worst wear-causing recirculating debris (2–10 microns) that the reusable filter alone is unable to stop.

PN: RS-3416


Curt Group: Curt, Aries, Luverne, UWS
SecureLatch Receiver-Mount Pintle Hook

The SecureLatch pintle hook makes coupling virtually automatic with its auto-locking technology. It latches onto a lunette ring without any manual coupling required. Strike the back plate, drop the ring, and it’s ready to tow—just insert the safety pin. It also has a unique cupped design to hold the ring more tightly and reduce chucking.

PN: 48405

Curt Group

ICON Vehicle Dynamics
’03–Up Lexus GX460/470 Rear Coil Conversion Kit

Designed specifically for the Lexus GX460 and GX470, the ICON rear coil conversion kit allows the factory rear air-bag system to be removed and replaced with a traditional coil spring for consistent on- and off-road performance.

PN: 56110


GT Handle Actuator

ILC is launching a new 02180 GT handle actuator. The power adaptable and surface-mounted actuator blends automotive styling cues with rugged performance criteria to create this new handle design. Handle and base materials are engineered copolymers, providing UV, temperature and impact resistance.

PN: 02180 GT Handle Actuator


Truck Covers USA
American Truck Gear

A line of recovery straps and cargo bags. The recovery strap kit contains heavy-duty recovery and tree-protector straps. Cargo bags come in three sizes, have non-slip properties and are waterproof, mold-proof and UV-protected. Oversize industrial-strength zippers. Cold crack tested to -40°F. Wipe down and clean easily. Made in the U.S.A.

PN: AX-915

Truck Covers USA

Holley Performance
Intech ’20 Jeep Gladiator JT 3.6L and ’18–’19 Wrangler JL 3.6 Cold-Air Intake

Holley’s Intech cold-air intake brand represents the highest degree of technology, performance and style for late-model cars, trucks and SUVs. This system is designed for the popular ’18–’19 Jeep Wrangler JL and ’20 Jeep Gladiator JT V6, 3.6L and produced +24.86 hp and +22.6 lb.-ft. of torque on the dyno with a very broad power curve.

PN: 223-16

Holley Performance

Steer Smarts
DJ Ram High-Steer Drag Link

Designed to realign steering geometry when adding lifts to the factory chassis.


Steer Smarts

’14–’17 Chevy Silverado LED Sequential Taillight

Chevy Silverado ’14–’17 LED sequential turn-signal taillight black housing clear lens. Color options available include red lens, smoked lens and chrome housing.

PN: 311289


Ground Force
Ground Force ’19 Ram 1/2-ton 4WD 2.0-in. Front/1.0-in. Rear Leveling Kit

Ground Force is a U.S.A. manufacturer of premium lowering and leveling kits for light trucks, SUVs and Jeeps. Ground Force’s 30+ years of experience in the suspension business results in the highest-quality components, including military coatings on hardware as well as engineered polyurethane for ride and noise isolation. Demand the best. Demand Ground Force.

PN: 3864

Ground Force

ARP Inc.
Cummins OE Exhaust With Spacers Bolt Kit

ARP stainless exhaust bolt kit for Cummins OE with spacers.

PN: 447-1202


Pitman and Idler Arm Support Kit (GM Steering)

The Cognito support kit corrects the design flaw in GM pitman- and idler-arm-type steering systems in a way that not even aftermarket pitman and idler arms can. Corrects stock, leveled and lifted trucks and SUVs. Key benefits include increased steering component and tire life, improved handling and fuel mileage, and the elimination of lane wandering and toe change.

PN: 110-90698

Dobinsons Spring & Suspension USA LLC
MRR Three-Way Adjustable

Built on the back of race-winning Monotube Remote Reservoir (MRR) shock absorbers, Dobinsons’ new range of MRR adjustable shock absorbers combine the best in high-performance, race-bred monotube technology with an all-new, three-way damping adjustment system to turn a 4x4 into the ultimate off-road machine.

PN: MRA45-A115


Jeep JL Steel Fender Flares

TrailFX fender flares for the Jeep JL are designed to add maximum protection against rocks and debris. They are constructed with premium steel and are finished with a black powdercoated finish. Front flares feature LED lights to provide additional visibility at night. TrailFX steel fender flares pair nicely with the premium stubby bumper from TrailFX.




DynoMax ’20 Jeep Gladiator QuietCrawler Performance Exhaust System

DynoMax Performance Exhaust’s QuietCrawler system for the ’20 Jeep Gladiator was designed for maximum clearance for on- and off-road driving and includes two mufflers, an oval Super Turbo muffler that helps to reduce sound without sacrificing performance, and a Race Bullet muffler that acts like a resonator and helps to eliminate drone.

PN: 39541


Dee Zee
Jeep Wrangler/Gladiator Roof Rack

Dee Zee’s innovative Hex-series designs have expanded to roof racks for Jeep Wrangler and Gladiator. The rack covers both the front and rear of the roof, mounting to the existing drip rails. The crossbars can be moved forward and backward for the perfect mounting location of light accessories, bikes, tents and more. Two size options are available.

PN: DZ 4472JP

Dee Zee

Titan Fuel Tanks
XXL Direct-Replacement Fuel Tank

This new extra-large-capacity fuel tank for the ’17–’19 Chevrolet/GMC 2500 and 3500 crew cab, short-bed pickup trucks is a perfect example to showcase the engineering and craftsmanship that goes into the Titan Fuel Tanks line of products. The Chevy truck, with all of its new systems, required development of a tank with a perfect fit. This is it.

PN: 7010217

Titan Fuel Tanks

Curt Group: Curt, Aries, Luverne, UWS
3-in. Deep-Drop Adjustable Channel Mount (105/8-in. Drop)

The Curt deep-drop channel mount is highly adjustable for a maximum rise of 85/8 in. and a maximum drop of 105/8 in. It has two trailer ball sizes—2 and 25/16 in.—and fits 3x3-in. receivers for heavy-duty towing. It is tested for a towing capacity of up to 21,000 lbs. and has a built-in anti-rattle to promote smooth, quiet towing.

PN: 45928

Curt Group

Rhinohide 4x4 Body Armor
JK Wrangler Off-Road Armor

Single rear-door panel from the JK Wrangler four-door kit. Fully removable and reusable paintwork body armor that attaches to the exterior of 4x4s in a matter of minutes, protecting vulnerable paintwork when off-road. Turning back on an overgrown track is a thing of the past. Users will explore more with Rhinohide.



Truck Hero
Rugged Ridge HD Front Stubby Bumper With Striker JL

The HD front stubby bumper features sturdy steel construction, dual-drilled recovery hooks and integrated high-lift jacking points. A tough satin-black powdercoat finish protects from rust and corrosion. Simple bolt-on installation. Fit it with an optional X-Striker to dramatically change the overall appearance.

PN: 11540.32

Truck Hero 


Made from thermo-formed foam and heavy-duty TPU-coated nylon, the D-Bag is designed to nest in Decked drawers. Using these materials, the D-Bag will not bulge or distort in shape with loading of items, resulting in a soft-sided bag that won’t catch or snag in drawers. Included inside are a tool roll, the D-Rito, and a small-parts bag, the D-Uffle.



View all of the truck, SUV and off-road products featured in the 2019 SEMA Show New Products Showcase.

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