SEMA Show Press Conferences

The Official SEMA Show Press Conference Schedule helps journalists and media attend the news events that are important to their readers. Whether it’s an OEM debut, a project-vehicle reveal or an award presentation, there is plenty happening during the week to cater to all audiences. The schedule will serve as a guideline for credentialed media, providing them with the dates, times, locations and details of all the exhibitors hosting press conferences.

Monday, October 30

Time Exhibiting Company Location Title
12:00 p.m.–2:00 p.m. SEMA: Media Preview Exclusive Media Center, Room S220 Presented by the Truck and Off-Road Alliance (TORA)
1:00 p.m.–1:20 p.m. SEMA: Truck and Off-Road Alliance (TORA) Media Center, Room S220 Truck and Off-road Market Updates
1:30 p.m.–1:50 p.m. Texas Auto Media Association Media Center, Room S220 Auto Judge Awards Presentation
2:00 p.m.–3:00 p.m. ARB 4x4 Accessories Media Center, Room S220 ARB LINX: The Accessory You’ve Been Missing; lunch will be served
4:00 p.m.–6:00 p.m. SEMA Outside the Grand Lobby Entrance Vehicle Reveal

Tuesday, October 31

Time Exhibiting Company Location Title
7:30 a.m.–8:45 a.m. SEMA: New Products Breakfast Paradise Event Center, Westgate Hotel Featuring the SEMA Award Press Conference; breakfast will be served
9:00 a.m.–9:20 a.m. KIA Motors America Inc. Booth #10809 Kia Motors America
9:30 a.m.–9:50 a.m. House of Kolor Booth #23513 House of Kolor Commemorative Divco Unveiling
10:00 a.m.–10:20 a.m. Toyota Motor Sales USA Booth #24800 Toyota Press Conference
10:30 a.m.–10:50 a.m. Ford Motor Co. Booth #22200 

Ford Press Conference

11:00 a.m.–11:20 a.m.

 Hyundai Motor America Booth #24387 

Hyundai Motorsports and Performance Tuning

11:30 a.m.–11:50 a.m.

 General Motors Booth #23743 Chevrolet Performance Variants and Motorsports

12:00 p.m.–12:20 p.m.

 SEMA: Battle of the Builders Grand Lobby, SEMA Central 

Top 40 Finalist

12:30 p.m.–1:20 p.m.

 Shell Booth #60005, Silver Lot 

Ken Block Exclusive Video Screening & Discussion Plus Vehicle Unveiling; lunch will be served

1:30 p.m.–1:40 p.m.

 Coker Tire Booth #22775 

Coker Tire Press Conference

1:50 p.m.–2:00 p.m.

 Sherwin-Williams Automotive Finishes Booth #10639 

Sherwin-Williams Automotive Finishes Press Conference

2:10 p.m.–2:20 p.m.

 Valspar Automotive Booth #10839 

Valspar Automotive Announcing New Matrix Mavericks of Color for 2018

2:30 p.m.–2:50 p.m.

 SCORE International Booth #62003, Silver Lot 

SCORE Baja 1000 50th Anniversary and Qualifier

3:00 p.m.–3:20 p.m.

 DRIVEN Performance Brands Booth #22351 

Unveiling of Show Cars

3:30 p.m.–3:50 p.m.

 OPTIMA Batteries Booth #20323 

OPTIMA Batteries Unveils Expansion to Battery Technology

4:26 p.m.–5:00 p.m.

 FCA US Booth #43155 

FCA US: MOPAR Media Briefing

5:40 p.m.–6:40 p.m.

 Shell Booth #60005, Silver Lot 

Shell Press Conference; cocktails will be served

Wednesday, November 1

Time Exhibiting Company Location Title

9:00 a.m.–9:20 a.m.

 Centerforce Clutches Booth #23813 Stars of “Speed Is the New Black” Debut Resto-Mod Chrysler

9:30 a.m.–9:50 a.m.

 AkzoNobel Booth #25163 Introducing AkzoNobel Carbeat–A Digital Process Solution

10:00 a.m.–10:20 a.m.

 Skyjacker Suspensions Booth #34067 Skyjacker Matchbox Releases Announcements

10:30 a.m.–10:50 a.m.

 Tire Industry Association (TIA) Booth #40066 TIA Certification Training: 2018 Outlookand Updates

11:00 a.m.–11:20 a.m.

 Shell Booth #60005, Silver Lot Hennessey Venom F5: Aiming for the World Record

11:30 a.m.–11:50 a.m.

 SEMA: Battle of the Builders  Velocity and Discovery’s Motor Village  Top 12 Finalists 

12:00 p.m.–12:50 p.m.

 SEMA: Lunch Press Conference  Grand Lobby, SEMA Central  New Tech for Old Cars; The Billion Dollar Tech Transformation; lunch will be served 

1:00 p.m.–1:20 p.m.

 TRI-ACE Wheel & Tire Corp.  Media Center, Room S220   Tires Gone Wild

1:30 p.m.–1:50 p.m.

 Solar Gard  Booth #12669 Solar Gard and Zero to 60 to Unveil Top-Secret Project

2:00 p.m.–2:20 p.m.

 Goodguys Enterprises Inc. Booth #22975  Goodguys Gold Awards

2:30 p.m.–2:50 p.m.

 SpeedKore Performance Group  Booth #24093 SpeedKore New Vehicle Announcement

3:00 p.m.–3:20 p.m.

 Formula Drift Holdings Media Center, Room S220  Details for the 15th Anniversary Season to Be Announced 

3:30 p.m.–3:50 p.m.

 AkzoNobel Booth #25163 AkzoNobel & Dave Kindig Launch New Custom Color Paint Line

4:00 p.m.–4:20 p.m.

 Mothers Polishes-Waxes-Cleaners Booth #22957 2017 Mothers Shine Award

Thursday, November 2

Time Exhibiting Company Location Title
9:00 a.m.–9:20 a.m. ASA Automotive Systems Booth #41069 ASA Introduces Its Latest Software–TireMaster GTX
9:30 a.m.–9:50 a.m. ECUMaster Booth #34255 ECUMaster EMU Pro-ECUMaster’s Newest ECU
11:30 a.m.–11:50 a.m. HP Tuners Booth #24229 MPVI.2 Release
1:00 p.m.–1:20 p.m. Castel Technologies Media Center, Room S220 Kit for Upgrading a Car to a Smart Car
2:00 p.m.–2:20 p.m. ProComp/Smittybilt/Rubicon Express/Poison Spyder/G2 Axle/LRG Rims Booth #62112 3rd Annual Life Is Better Off-Road Award

Friday, November 3

Time Exhibiting Company Location Title
10:00 a.m.–2:30 p.m. SEMA: Battle of the Builders SEMA Cruise, North Hall Top 12 Finalists Judging
3:30 p.m.–4:30 p.m. SEMA: Battle of the Builders SEMA Cruise, North Hall Top 3 Finalists Announced
7:00 p.m. SEMA: Battle of the Builders SEMA Ignited, Gold Lot Winner Announced2017-10-162017-10-16

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