EVENTS

SEMA Show Press Conferences

The Official SEMA Show Press Conference Schedule helps journalists and media attend the news events that are important to their readers. Whether it’s an OEM debut, a project-vehicle reveal or an award presentation, there is plenty happening during the week to cater to all audiences. The schedule will serve as a guideline for credentialed media, providing them with the dates, times, locations and details of all the exhibitors hosting press conferences.

Monday, October 30

Time Exhibiting Company Location Title
12:00 p.m.–2:00 p.m. SEMA: Media Preview Exclusive Media Center, Room S220 Presented by the Truck and Off-Road Alliance (TORA)
1:00 p.m.–1:20 p.m. SEMA: Truck and Off-Road Alliance (TORA) Media Center, Room S220 Truck and Off-road Market Updates
1:30 p.m.–1:50 p.m. Texas Auto Media Association Media Center, Room S220 Auto Judge Awards Presentation
2:00 p.m.–3:00 p.m. ARB 4x4 Accessories Media Center, Room S220 ARB LINX: The Accessory You’ve Been Missing; lunch will be served
4:00 p.m.–6:00 p.m. SEMA Outside the Grand Lobby Entrance Vehicle Reveal

Tuesday, October 31

Time Exhibiting Company Location Title
7:30 a.m.–8:45 a.m. SEMA: New Products Breakfast Paradise Event Center, Westgate Hotel Featuring the SEMA Award Press Conference; breakfast will be served
9:00 a.m.–9:20 a.m. KIA Motors America Inc. Booth #10809 Kia Motors America
9:30 a.m.–9:50 a.m. House of Kolor Booth #23513 House of Kolor Commemorative Divco Unveiling
10:00 a.m.–10:20 a.m. Toyota Motor Sales USA Booth #24800 Toyota Press Conference
10:30 a.m.–10:50 a.m. Ford Motor Co. Booth #22200 

Ford Press Conference

11:00 a.m.–11:20 a.m.

 Hyundai Motor America Booth #24387 

Hyundai Motorsports and Performance Tuning

11:30 a.m.–11:50 a.m.

 General Motors Booth #23743 Chevrolet Performance Variants and Motorsports

12:00 p.m.–12:20 p.m.

 SEMA: Battle of the Builders Grand Lobby, SEMA Central 

Top 40 Finalist

12:30 p.m.–1:20 p.m.

 Shell Booth #60005, Silver Lot 

Ken Block Exclusive Video Screening & Discussion Plus Vehicle Unveiling; lunch will be served

1:30 p.m.–1:40 p.m.

 Coker Tire Booth #22775 

Coker Tire Press Conference

1:50 p.m.–2:00 p.m.

 Sherwin-Williams Automotive Finishes Booth #10639 

Sherwin-Williams Automotive Finishes Press Conference

2:10 p.m.–2:20 p.m.

 Valspar Automotive Booth #10839 

Valspar Automotive Announcing New Matrix Mavericks of Color for 2018

2:30 p.m.–2:50 p.m.

 SCORE International Booth #62003, Silver Lot 

SCORE Baja 1000 50th Anniversary and Qualifier

3:00 p.m.–3:20 p.m.

 DRIVEN Performance Brands Booth #22351 

Unveiling of Show Cars

3:30 p.m.–3:50 p.m.

 OPTIMA Batteries Booth #20323 

OPTIMA Batteries Unveils Expansion to Battery Technology

4:26 p.m.–5:00 p.m.

 FCA US Booth #43155 

FCA US: MOPAR Media Briefing

5:40 p.m.–6:40 p.m.

 Shell Booth #60005, Silver Lot 

Shell Press Conference; cocktails will be served

Wednesday, November 1

Time Exhibiting Company Location Title

9:00 a.m.–9:20 a.m.

 Centerforce Clutches Booth #23813 Stars of “Speed Is the New Black” Debut Resto-Mod Chrysler

9:30 a.m.–9:50 a.m.

 AkzoNobel Booth #25163 Introducing AkzoNobel Carbeat–A Digital Process Solution

10:00 a.m.–10:20 a.m.

 Skyjacker Suspensions Booth #34067 Skyjacker Matchbox Releases Announcements

10:30 a.m.–10:50 a.m.

 Tire Industry Association (TIA) Booth #40066 TIA Certification Training: 2018 Outlookand Updates

11:00 a.m.–11:20 a.m.

 Shell Booth #60005, Silver Lot Hennessey Venom F5: Aiming for the World Record

11:30 a.m.–11:50 a.m.

 SEMA: Battle of the Builders  Velocity and Discovery’s Motor Village  Top 12 Finalists 

12:00 p.m.–12:50 p.m.

 SEMA: Lunch Press Conference  Grand Lobby, SEMA Central  New Tech for Old Cars; The Billion Dollar Tech Transformation; lunch will be served 

1:00 p.m.–1:20 p.m.

 TRI-ACE Wheel & Tire Corp.  Media Center, Room S220   Tires Gone Wild

1:30 p.m.–1:50 p.m.

 Solar Gard  Booth #12669 Solar Gard and Zero to 60 to Unveil Top-Secret Project

2:00 p.m.–2:20 p.m.

 Goodguys Enterprises Inc. Booth #22975  Goodguys Gold Awards

2:30 p.m.–2:50 p.m.

 SpeedKore Performance Group  Booth #24093 SpeedKore New Vehicle Announcement

3:00 p.m.–3:20 p.m.

 Formula Drift Holdings Media Center, Room S220  Details for the 15th Anniversary Season to Be Announced 

3:30 p.m.–3:50 p.m.

 AkzoNobel Booth #25163 AkzoNobel & Dave Kindig Launch New Custom Color Paint Line

4:00 p.m.–4:20 p.m.

 Mothers Polishes-Waxes-Cleaners Booth #22957 2017 Mothers Shine Award

Thursday, November 2

Time Exhibiting Company Location Title
9:00 a.m.–9:20 a.m. ASA Automotive Systems Booth #41069 ASA Introduces Its Latest Software–TireMaster GTX
9:30 a.m.–9:50 a.m. ECUMaster Booth #34255 ECUMaster EMU Pro-ECUMaster’s Newest ECU
11:30 a.m.–11:50 a.m. HP Tuners Booth #24229 MPVI.2 Release
1:00 p.m.–1:20 p.m. Castel Technologies Media Center, Room S220 Kit for Upgrading a Car to a Smart Car
2:00 p.m.–2:20 p.m. ProComp/Smittybilt/Rubicon Express/Poison Spyder/G2 Axle/LRG Rims Booth #62112 3rd Annual Life Is Better Off-Road Award

Friday, November 3

Time Exhibiting Company Location Title
10:00 a.m.–2:30 p.m. SEMA: Battle of the Builders SEMA Cruise, North Hall Top 12 Finalists Judging
3:30 p.m.–4:30 p.m. SEMA: Battle of the Builders SEMA Cruise, North Hall Top 3 Finalists Announced
7:00 p.m. SEMA: Battle of the Builders SEMA Ignited, Gold Lot Winner Announced2017-10-162017-10-16

Latest Related News

Events
First-Time Exhibitors at the 2021 SEMA Show
September 2021
View Article
Events
Achieving First-Time Success
September 2021
View Article
Events
Reconnecting at the SEMA Show
August 2021
View Article