SEMA News—October 2013

By Steve Campbell

Targeted Educational Programs

Hot Topics at the 2013 SEMA Show


More than 50 free education courses and several “pay-to-attend” educational events will cover everything from online marketing to customer service, management, industry trends and more.
The SEMA Education Institute (SEI) free and “pay-to-attend” courses provide an unparalleled opportunity to learn first-hand what trends will affect your business. More than 50 free education courses and several “pay-to-attend” educational events will cover everything from online marketing to customer service, management, industry trends and more. These courses are designed to give you practical tools that can be implemented the day you return from Las Vegas. Make sure that you and your staff are equipped to succeed. Don’t miss these exceptional training opportunities presented by top industry experts. For a complete listing of all Education Days opportunities, visit

More than 50 educational programs in a number of segment categories will be presented during Education Days at the 2013 SEMA Show, and you can see the full list starting on p. 94 of this issue. However, the following few presentations are of particular importance.

Debunking the Myths: Resale Price and MAP Policies to Control Resale Price Erosion

  • Monday, November 4, 2013, 3:00 p.m.–4:00 p.m.
  • Las Vegas Convention Center (LVCC), Room N256

Resale price erosion is an increasingly common problem faced by suppliers. It can be caused by corrosive competition among traditional resellers and those with lower costs of doing business, such as online sellers, big boxes or large distributors. In a realistic, no-nonsense presentation, Eugene F. Zelek Jr., co-chair of the antitrust and trade regulation group Freeborn & Peters LLP, will discuss various lawful approaches that a supplier can take to prevent or manage this situation as well as which alternatives work best in particular circumstances.

Google: Road to Winning Drivers—The Digital Shift, Powered by ETTN

  • Tuesday, November 5, 2013, 11:00 a.m.–12:00 p.m.
  • LVCC, Room N260

The digital age has ushered in changes in how drivers make their automotive product purchase decisions. Google’s automotive aftermarket team will share exclusive research on how search, mobile and video play integral roles on the road to winning business from drivers.

Great Retail Experiences: Five Critical In-Store Design and Layout Touch Points That Create Optimal Selling Environments—Powered by TORA

  • Tuesday, November 5, 2013, 11:00 a.m.–12:00 p.m.
  • LVCC, Room N256

A well-designed and branded retail showroom is a powerful sales tool and a competitive advantage in this era, when customer experience is the key to loyalty and a higher rate of return visits. This session, which will be led by renowned retail design and digital experience expert Brian Dyches, will showcase the five critical impact touch points that every dealer needs to employ in today’s omni-channel retail environment. The session is great for dealers looking to refresh their showrooms or for a new concept opportunity.

Google: Road to Winning Drivers—Driving Sales in a Multi-Device World, Powered by ETTN

  • Tuesday, November 5, 2013, 1:00 p.m.–2:00 p.m
  • LVCC, Room N260

Building off the trends and research shared in the morning presentation, Google’s automotive aftermarket team will provide the latest product news across search, mobile and video that will enable aftermarket businesses to connect across platforms with today’s digital shoppers and ultimately drive sales.

Life After Wide-Open Throttle—The Density Machines

  • Thursday, November 7, 2013, 1:00 p.m.–2:00 p.m.
  • LVCC, Room N254

Gale Banks of Banks Power will present this seminar on superchargers, turbochargers, super-turbo setups and cylinder heads. He will cover new ways of measuring the performance of supercharging devices, intake manifolds and cylinder heads while they are running on an engine, either on a dynamometer or in a vehicle on the road. Performance measurements can be made at all engine speeds and loads to properly evaluate and calibrate the design of these components. Banks will discuss refinement of fuel efficiency, engine response, valve timing, all aspects of cylinder head and valve sizing, supercharger efficiency and engine power output as well as a method of directly correlating flow bench results to actual running cylinder head performance. In this presentation, the boost gauge will become obsolete.

Just Chillin’—Intercooling and Water/Methanol Injection

  • Thursday, November 7, 2013, 3:00 p.m.–4:00 p.m.
  • LVCC, Room N254

This seminar by Gale Banks of Banks Power will cover air-to-air, air-to-ice-water, air-water-air and air-to-CO2 intercooling. Banks will also discuss water injection and water/methanol injection as well as a new method of evaluating the performance of all forms of intercooling and intercooler-system tuning to optimize performance in the vehicle. Banks will also cover methods of sensing, mapping and controlling the injection of these fluids along with proper methods for the evaluation of gains in fuel efficiency, reductions in emissions and gains in power output.

In addition to the seminars listed here, the SEMA Show’s Education Days will feature a Powersports Education Track on Wednesday, November 6, 2013. The track will include three stand-alone sessions covering Powersports Marketing in a Social World, Market Research Trends and Forecasts and an OEM Dealer Panel featuring Kawasaki, Polaris, Yamaha and more. For a complete listing of all Education Days opportunities, visit here.

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