SEMA News—March 2013
Accelerate Your Business
More than 500 Racing & Performance Products from the 2012 SEMA Show
The Racing & Performance section of the SEMA Show is the largest on the floorplan, completely taking over the Central Hall of the Las Vegas Convention Center each year.
In 2012, a total of 507 exhibitors set up booths, entering a vast array of their latest offerings into the Ideas Alive, featuring the New Products Showcase. The following pages represent more than 500 of the new and featured products that exhibitors registered in the Showcase. Along with the products, journalist Steve Campbell interviewed industry executives to get their thoughts about the trends they perceive and some words of advice about what might lie ahead.
View a complete PDF listing of all new Racing & Performance products from the 2012 SEMA Show.
K&P Engineering’s new lightweight remote filter mount allows flexible filter placement for oil, fuel or other applications. Made in the U.S.A. |
Burns Stainless Reverse Cone Megaphone mufflers incorporate many of the features of the company’s ultra-light motorsports mufflers, including a 304 stainless construction, scrubble packing and all purge welding. The mufflers are available for 21/2-, 3- and 31/2-in. sizes. | |
Burns Stainless LLC Burns merge collectors are in widespread use by top engine builders in NHRA, NASCAR, ALMS, FIA-GT and other professional race classes. These merge collectors are said to provide the broadest power band and maximize power. |
V-Maxx USA V-maxx Big brake kits are manufactured in Holland to high standards which meet the strict TUV testing standards. V-maxx products offer high performance while representing great value. All products come with a full 2 year warranty. | |
Hi-Lustre Car Care Products Nano Carnauba Spray Wax uses the finest, top-grade Carnauba wax blended with nano technology and high-tech hydrophobic polymers to create an exceptional, high-gloss protective coating. Nano wax particles are said to have phenomenal surface coverage and penetrate deeply and evenly. Nano Carnauba Spray Wax contains no solvents and is dust free. |
G-Force Racing Gear The new G-Force CFG carbon-fiber helmet hits the market at 20% less weight than the standard Snell SA2010 fiberglass models. It comes with installed points for helmet restraint devices, a Kevlar chinstrap and changeable shields. Available sizes are SML-XXL, and it retails for $349.99 from most racing dealers. | |
Champion Oil High-quality fluid that provides the ultimate in high-temperature protection for ABS, hydraulic drum, disc brake and hydraulic clutch brake systems that require DOT 4 and DOT 3 motor-vehicle brake fluid. Champion says that its DOT 4 brake fluid is formulated to provide superior moisture resistance and lubricity. |
Champion Oil This fluid is said to be formulated to meet the specific demands of Honda and Acura power steering systems for model-years ’07 and newer and is backward compatible with all older Honda/Acura power steering systems. It is designed to offer higher viscosity than conventional fluids, anti-wear properties, antioxidant properties, plus excellent protection and performance in cold weather. | |
Champion Oil This multifunctional additive is said to be formulated for use in gasoline and ethanol blends from E10 to E85. Contains advanced corrosion protection for fuel systems and contains antioxidants to stabilize fuel and reduce gum formation and anti-corrosion in fuel- system parts. Interacts with moisture, causing ethanol and water solution to separate from the fuel. |
Champion Oil Champion says this full synthetic multi-vehicle automatic transmission fluid delivers superior performance in the areas of low- temperature flow, wear protection and frictional stability as well as supplying resistance to thermal breakdown. Formulated with 100% synthetic base fluids chosen for their superior resistance to oxidation and viscosity changes. | |
Shining Monkey Corp. Block 43 presents the 360 Matte Paint and Vinyl Wrap Cleaner and Protector. Shining Monkey says that this product is formulated to safely clean matte surfaces and vinyl wraps without darkening or streaking the surface, leaving behind a thin layer of protection. |
Shining Monkey Corp. Tested and approved by Ken Block, this tire dressing leaves behind a dark satin shine without the greasy, wet look. And Shining Monkey says that its low-sling formula smells amazing. Just spray and go; the fast-drying formula requires no wiping. | |
Road Magnet Performance Springs Road Magnet says that its famous ride quality is highlighted with the new ’12 Fiat Springs, providing a 1.8-in. drop and superior handling on the road. Available in custom colors and 100% guaranteed for life. |
Ensure precise engine timing control with the variable valve timing limiter. Billet-aluminum inserts install into the stock phaser, allowing the use of aftermarket camshafts. | |
HoodLift gas strut systems are designed to replace the flimsy prop stick supplied on many cars, trucks and SUVs. These kits are available for many applications, are American-made and carry a lifetime guarantee. New applications for the Fiat 500, Subaru BRZ, Scion FR-S, Toyota Tacoma, Mitsubishi Evolution and Lexus IS300. |
New advanced Boost Cooler system for Ford 3.5L Ecoboost F-150 and SHO that features a specially mapped digital 2-D controller for smooth power under all conditions. Special Ecoboost mapping provides correct injection for the fast-spooling turbos. | |
Snow Performance Inc. Boost Juice methanol concentrate mix included with every Boost Cooler water-methanol injection system. |
Design Engineering Inc. Multicolor window display box. Eye-catching graphics showing product benefits and uses with a window cutout, allowing actual product to show through. | |
Snow Performance Inc. Boost Cooler point-of-purchase display complete with popular application dyno charts and tri-fold holder. |
A new patented design that is said to resist side loading and offer a stiffer, lighter and stronger part than the older conventional designs. | |
Dynocom Industries New for 2012/2013—the Dyno X by Dynocom. Said to be the world’s first 2WD chassis dynamometer available for $10,995 and also available in all-wheel drive for $24,995. The new value series offers all of the capabilities of more expensive units, including torque, horsepower and air/fuel. This dyno is capable of measuring up to 800 hp and 1,250 lb.-ft. of torque. |
With a patented lock timing system, the Super Lock LSD is able to achieve complete lock in a progressive, smooth and quiet manner—making it suitable for both street and racing performance for the Scion FR-S and Subaru BRZ. | |
OS Giken Single-plate clutch with integrated flywheel for the Scion FR-S and Subaru BRZ. The grand touring clutch utilizes a unique floating pressure system to provide a smooth, chatter-free driving experience. |
Trufiber Trufiber is proud to showcase its new carbon radiator cover for the ’13 Mustang V6 and GT. This radiator cover is a direct replacement of the original plastic cover; no modification is required. It will give the user’s engine bay a unique finishing touch. | |
The same thing is happening in drivetrain technology with six-speed manual trans conversions, paddle-shift automatics and locking converters that can be tuned for performance. That tech will make its way into the aftermarket, where our best and brightest will find ways to improve upon it. The way consumers learn about and buy new products has also changed. Social media channels are an excellent resource but may contain misinformation and should be monitored and controlled by the brand. Keeping an open dialog with customers online is critical. Videos and downloadable PDF files can revolutionize the standard aftermarket installation instruction sheet, and tablets mean we can take our computers and those digital instructions out to the garage. In today’s marketplace, word travels at the speed of light, so it’s critical to be open, honest and transparent with your customers and your suppliers. By creating positive relationships up front, word spreads that you’re a good company to do business with and things can go viral quickly. —Dan Kahn, President |
I see customers and competitors stretching their dollars more and being much more selective about what they buy and the number of events they attend. Sales seem to be more driven by maintenance and the need for replacement. My specific market—drag-racing tires—has been pretty stable, though our customers have also been more focused on replacement and are waiting until the last minute to buy. The economy has guided this tread. We as retailers will have to do a much better job with our customers in the year ahead. We need to be skilled in customer service, product knowledge and professionalism to gain the trust of our customers. We need to sell our companies, our products and ourselves. The companies that step up for the challenges will make their own opportunities. We also need to do everything we can to be sure that all types of motorsports do well during the tough times so we will continue to have motorsports enthusiasts to buy our products. —Mike Crutchfield | |
Twin-plate racing clutch with integrated lightweight flywheel for a Porsche G50 transmission (964 N/A, 993, 996 turbo and 997 turbo). |
Specialty Products Co. Nissans may run out of factory alignment adjustment when lift kits are installed. Specialty Products says that these alignment problems can be solved with its heavy-duty replacement arms, which feature DOM tube construction and use patented, adjustable ball joints and new SpecRide bushings. These arms increase drop travel and prevent the arm from contacting the frame. | |
Trufiber is proud to showcase its new carbon-fiber interior center console kit for the ’10–’13 Mustang V6 and GT. This kit is a direct replacement of the plastic kit; no modification is required. It will give the user’s interior a unique finishing touch. |
Specialty Products Co. Adding to the EZ Shim family, this new yellow two-piece adjustable shim fits Scion/Toyota iQs, Chrysler 200s, Hondas, Kia Fortes and Souls, along with a large variety of Buicks, Cadillacs, Geos, Olds, Pontiacs and VWs. Durably constructed, this shim can be adusted for ±1.5° camber (in increments of .10°) and ±1.5° toe (in increments of .10°). | |
Trufiber is proud to showcase its new carbon-fiber interior center console kit for the ’10–’13 Mustang V6 and GT. This kit is a direct replacement of the plastic kit; no modification is required. It will give the user’s interior a unique finishing touch. |
Specialty Products Co. Adjustable upper control arm for the new GM world platform. This arm will provide an additional ±2.0° of camber change and 4.0° of caster change. Built with an OE-style ball joint and SpecRide bushings for a quieter, OEM-style ride, these arms are said to be perfect for lifted vehicles, allowing for greatly increased droop travel. | |
Specialty Products Co. Rear camber/toe shims for these new platforms. Change camber in +/-.25 degree increments and toe in +/-.10 degree increments. Combine a toe shim with a camber shim to get the exact change required. |
Specialty Products Co. Fully adjustable, rugged front upper control arms to adjust camber and caster. These arms provide quick and easy adjustment for standard or lowered heights on older GM musclecars. New chromoly cross shafts and premium offset pivots with greaseable Delrin bushings and aluminum adjusting sleeves give users ±3.0 camber and caster adjustment. | |
No modifications. Fast, accurate adjustment from engine bay. Massive adjustment (more than 1 in.). Prevent costly edge tire wear or more traction on race days. Patents pending. Sale, private labeling or manufacturing licenses available. |
K-Mac Suspension Supercedes coil-overs. Minutes not hours to change height (or weight bias). No jacking, wheel removal or time-consuming C wrench. Change height and lock in seconds at curbside using 24-volt impact gun. Also fits OE struts. Patent and patents pending. Sale, private | |
K-Mac Suspension Get power to the ground. K-Mac Suspension says that it has had more experience with Camaro (’06 VE/G8 suspension platform). In Australia and New Zealand, rules state mandatory (both GM and Ford) to use K-Mac adjustable bushes in V8 Ute race series for safety and performance. |
Grow sales/profits. World’s largest range. K-Mac Suspension says that the majority of autos only have toe adjustment, no camber facility to compensate for expensive inner edge tire wear—especially if wide profile tires, altered height or adjustment for curb knock damage. | |
PLX Devices Connect a vehicle’s OBDII port to iPhone/iPad/iPod Touch via Wi-Fi. Compatible with ’96 and later vehicles. Works with up to 16 daisy- chained aftermarket sensors. Gauges, mpg, check-engine diagnostics, horsepower and torque and much more. Many apps available. |
Dynojet Research Touchscreen flash tuner for ’01–’13 H-D motorcycles. Built-in AutoTune and QuickTune features let users tune as they ride without a computer. | |
The U.S. Environmental Protection Agency continues to invent new ways to regulate emissions and greenhouse gases, so it is important for the SEMA Political Action Committee (PAC) to have support to fight for the industry. It is also important for retailers to align themselves with the highest-quality manufacturers. The challenges that lie ahead are daunting but are equaled in breadth by an ocean of new opportunities. It will be interesting to see what performance-parts manufacturers come up with to complement new trucks, which are moving toward a hybrid system of performance and power by using highly computerized controls for vehicle fuel delivery. It is exciting to think of all the possibilities once our industry starts designing products to unlock these vehicles’ true potential. We also continue to see a large growth in programmers and tuners. When a consumer makes changes to a vehicle’s standard equipment, it is almost a requirement to reprogram some portion of the monitoring system so that the parts function effectively. This industry was built by amazingly talented, driven, intelligent and good-hearted men and women. That is why it will never die, no matter what the future brings. Stay positive, stay focused and most of all, continue to have fun doing the things you love. —Matt Cartwright |
Dealers don’t want to install anything that will affect safety, warranties or emissions, so dress-up items such as body kits, rims and interior parts are picking up steam. There are still opportunities in marketing and selling parts designed to fit a certain model and vehicle. No one wants to modify universal parts to fit. If consumers can buy packages with all the correct parts, they will. For young people, social media has taken the place of their cars, and their money goes to things such as video-game systems, computers and cell phones. Brick-and-mortar shops are being replaced by online competition, so it will be very hard for mom-and-pop shops to survive if they don’t get aboard with an Internet presence. Everyone is on the Internet now, but your website needs to be very easy to navigate. Customers will leave if they have to click through too many layers to find what they are looking for. —Regis Finn | |
Dynojet Research Dual wideband O2 sensor accessory for Dynojet Power Vision. AT-Pro unleashes the full potential of Power Vision’s built-in AutoTune and QuickTune. |
Dynojet Research Touchscreen flash tuner for ’01–’13 H-D motorcycles with AutoTune Pro Wideband accessory. Users can build and refine tunes like the pros while they ride. | |
Cometic Gasket Inc. Cometic’s valve cover gaskets are manufactured from a soft-durometer rubber wrapped around a steel torque-limiting frame. This design is said to surpass the quality and ability of a typical cork or paper gasket. The rubber and steel combination will withstand blowing out, over-tightening and high amounts of vacuum at an affordable price. |
GoPro The Wi-Fi-enabled Hero3 Black Edition is the most advanced GoPro ever. It is 30% smaller, 25% lighter and two times more powerful than previous models. | |
Hellwig Products Co. Inc. This is a 11/4-in. rear sway bar for the ’68–’72 GM A-body. It is designed specifically for drag-racing applications to plant the suspension for a firm launch. It is made in the U.S.A. from heat-treated 4140 steel, is powdercoated and comes with all the components necessary for installation. |
Hellwig Products Co. Inc. This is a 13/8-in. tubular front sway bar for C5 and C6 Corvettes. It is designed specifically for increased handling. The decreased body roll and increased cornering abilities are enjoyed both on and off the track. It is made in the U.S.A. and comes with all the components necessary for installation. | |
DashCommand is an app that turns a smartphone or tablet into an advanced display for engine data. Also use DashCommand directly on many in-dash head units. |
Top Street Performance Get more fuel to the engine faster with a TSP six-valve mechanical race pump. Choose from 3/8-in. inlet/outlet ports that allow 110–130 gph. A tight seal will maintain pressure at higher rpm. Top Street Performance says that its units are built to last and can run on gas or alcohol. | |
IPF Tuning Supercharger Kit for a 3.6L direct-injection engine. Features a Vortech V3 headunit, CAD designed brackets, molded silicon hoses, a front-mount intercooler and an ECU tuned by IPF Tuning Power Flasher. Increases power from 305 hp to 435 hp and is available with a supplemental engine warranty. V8 power with V6 efficiency! Retail $5,695. |
Top Street Performance Top Street Performance says the ultimate upgrade in ignition is here. Its case design is low profile and easy to mount. Protects the user’s engine at the race track with a built-in rev limiter. The power box has dual rotary dials in increments of 1,000 and 100 rpm. The digital circuitry inside uses less energy and produces more power over analog. | |
Top Street Performance Top Street Performance offers an HEI conversion for the Chevy 194ci, 216ci and 235ci engines. The unit features a redesigned adjustable holddown and collar in one, just like the OEM points-style unit. Switching from points to electronics is said to be a breeze with the one-wire hookup to a 65K-volt coil that produces an ultra-hot spark for smooth acceleration. |
Hellwig Products Co. Inc. This is a 13/8-in. tubular front sway bar for C5 and C6 Corvettes. It is designed specifically for increased handling. The decreased body roll and increased cornering abilities are enjoyed both on and off the track. It is made in the U.S.A. and comes with all the components necessary for installation. | |
Alientech SRL The OBD programmer for car, bike, truck and tractor ECUs. |
Mahle Motorsports Mahle Motorsports PowerPak forged piston assemblies designed specifically to use with the Kaase Boss 9 big-block Ford cylinder head. | |
Mahle Motorsports PowerPak forged piston assemblies designed specifically to use with the Kaase P38 small-block Ford cylinder head. |
Mahle Motorsports NHRA Super Stock-legal piston assembly designed to maximize compression, reduce drag, increase ring seal and durability. The pistons are triple coated just as the OE pistons for added longevity and consistent performance. | |
Boost fuel economy approximately 10%–20% on select Cat, Cummins ISX and Detroit Series 60 engines by injecting fuel earlier in the combustion cycle. |
Electronically controls the variable vanes inside the 6.4L turbocharger to act like an exhaust brake, creating up to 130 retarding hp. | |
Winner—Best New Performance-Racing Product
Billet-aluminum trans brake valve body. |
ATI Performance Products The ATI cast-aluminum 400 SuperCase is 100% cast in the U.S.A., machined at ATI in only two setups and accepts 99% of OEM parts, pans and extension housings. It is a 100%-new 356-T6 sand cast-aluminum 400 case with no internal or external shields for SFI 4.1/30.1. | |
ATI Performance Products Lightweight titanium bolt kits for transmissions, valve bodies and super dampers. |
DeatschWerks The DeatschWerks Subaru BRZ/Scion FR-S fueling kit features EV14 drop-in fitment injectors and a DW65c fuel pump. The flow-matched injector sets are available in 450cc, 700cc and 900cc flow rates and include tuning data. The DW65c fuel pump flows 265 lph. Both come with everything needed for easy installation. | |
A high-tech performance computer. Installs under the hood, retunes the engine for maximum horsepower and torque. Ten-minute plug-and-play installation. Available for ’11–’13 Chrysler, Dodge and Jeep (gas) applications. |
ATI Performance Products High-torque mini starter manufactured by Tilton with an ATI-engineered nose adapter to fit the Torqueflite 727 new Gen Hemi. | |
DeatschWerks The DW400 fuel pump features a carbon commutator for excellent E85 durability, turbine impeller for quiet operation, and 410 lph of flow to support more than 800 hp. The compact 46mm diameter is small enough to fit many OE and aftermarket pump hangers. The DW400 is also available as part of the DeatschWerks Hybrid 800hp and 1,400hp pump/surge tank combos |
DeatschWerks DeatschWerks has assembled what it calls the most comprehensive line of Bosch EV14 fuel injectors available. The DW EV14s are offered in three lengths (40 mm, 48 mm and 60 mm) and nine different flow rates, ranging from 42 lb./hr. (440 cc/min) to 200 lb./hr. (2,200 cc/min). All injectors are sold in matched sets and include flow report and tuning data. | |
VMS Racing Made of T6061 billet aluminum and hard anodized for a long-lasting finish. Includes an Allen key for easy and fast installation. Will fit wires in 8mm, 9mm, 10mm sizes. |
GFB GFB calls this the most feature-packed, easy-to-use and cost-effective electronic boost controller available. Uses a powerful closed-loop boost control strategy for fastest boost rise and stability. | |
Street performance is strong. There is continued interest in late-model performance, which is fueled by a strong OEM presence in Corvettes, Camaros, Mustangs and Challengers, but the OEMs continue to improve their vehicles, so the opportunities for large performance aftermarket gains are decreasing. There is no low-hanging fruit. Performance gains on late-model street cars are modest and require a high level of technology to accomplish. Power adders continue to gain popularity. Sportsman racing is still very strong. I think the market and customers continue to love performance, personalization and racing. Engine builders are gaining knowledge at a fast pace, thanks to the proliferation of knowledge, particularly online. You can watch videos on YouTube that will eventually teach you a lot about everything. The danger is that there is no editing good info from bad info. The best products and service win. Everyone must deliver value and service. It is very easy to shop around, so consumers are finding deals and excellent service. —Brian Reese, Vice President, Product & Business Development |
Companies have to differentiate their brand or product, focusing on what they’re truly good at and putting people in place to help adapt to new technology (both for running the company as well as marketing it). You can out-market your competition—not with more ads but with more interaction and clearer messaging. In general, I see diversity and cross-genre acceptance, such as Mustangs with Japanese wheels or Japanese nostalgia car restorers integrating American nostalgia car styling cues or import car enthusiasts also owning and modifying trucks. In marketing, social media is not the be all and end all. Do not get into it if you don’t know how to be a part of it authentically. Understand the nuances of each platform, from Facebook to Instagram to Twitter. You do not need to be on every one. Finally, retailers should go to more events and be at the ground level with their customer base. —Jim Liaw | |
DeatschWerks The new hybrid fuel systems from DeatschWerks combine internally mounted single or dual DW400 fuel pumps with a surge-tank to provide a motorsports-caliber fueling solution. This unique approach yields a small footprint that packs a lot of power. The single pump unit will support more than 800 hp, and the dual pump unit will support more than 1,400 hp. |
VMS Racing VMS Racing LED smoked side fender marker lights are manufactured of high-quality ABS plastic. Available for Ford, Dodge, Chevrolet and GMC dually trucks. | |
VMS Racing VMS Racing lug nuts are manufactured of high-quality A7075-T6 forged aluminum. These lug nuts are said to be extremely strong and lightweight and are available in more than 20 different styles and finishes. |
VMS Racing VMS Racing billet high-flow MAF ends are available for GM LT1, LS1 and LS6 engines. Said to offer a 50% airflow increase over the factory OEM MAF end. | |
VMS Racing VMS Racing aluminum emblems are made of high-quality thin aluminum and are hard anodized for a long-lasting finish. Installation is a breeze; just peel and stick. |
VMS Racing VMS Racing oil caps are made of high-quality T-6061 billet aluminum and are hard anodized for a long-lasting finish. Available in different colors for more than 50 different vehicle applications. | |
Procomp Electronics Inc. The Procomp Electronics 400 gph works both with gasoline and alcohol, and the high-volume output makes it a natural choice for racers. This fuel pump is extremely efficient and quiet and comes in different anodized colors. |
Procomp Electronics Inc. The Procomp Electronics Modular diff housing tubes are made of steel and can be cut to length and they fit most applications. The housing ends can be welded right on. | |
Procomp Electronics Inc. The Procomp Electronics CNC-ported small-block Mopar aluminum cylinder head comes with 2.02 intake valves and 1.60 exhaust valves and with 190cc intake volume and 68cc chamber volume. The cylinder head chambers and ports are fully CNC’d and use a race solid roller with max lift of .800. |
Procomp Electronics Inc. The Procomp Electronics red-anodized 14x3 air cleaner kit includes one set of Speedmaster red-anodized valve covers for small-block Chevy applications and a 14x3 washable element. It comes with stud and wing nut for mounting. | |
Procomp Electronics Inc. The Procomp Electronics small-block Mopar aluminum cylinder head comes with 2.02 intake valves and 1.60 exhaust valves in stainless steel and 170cc intake volume and 65cc chamber volume. The port and chambers are cast finished, and this head is gravity die cast to ensure a more uniform head. It uses a race solid roller to attain max lift of .800. |
Procomp Electronics Inc. The Procomp Electronics 302W/351W 81-99 late-model pump/mount is made from die-cast aluminum and has thick gasket rails to ensure optimum oil sealing. | |
Procomp Electronics Inc. The Procomp Electronics 3.25 Ford 9-in. long-nose HD aluminum case dropout is made of 356 T6 aluminum. The bearing caps are one-piece billet and come with a through-bolt design. Procomp added extra material to the bearing caps and includes Daytona pinion support. |
Procomp Electronics Inc. The Fusion series manifold from Procomp Electronics is a unique, two-piece design that is ready to bolt on and is designed to work best with engines making up to 800+ hp. It is cast with a 4500 Dominator flange that removes the need for expensive spacers or welding. | |
Procomp Electronics Inc. The Procomp Electronics 20-gallon aluminum fuel cell is a lightweight, fully welded design. It comes with a GM sending unit and rollover-tip valve and can be used in many applications. |
DevilsOwn Injection This 2.25-gallon tank from DevilsOwn is the first water-methanol tank with a built-in sump and fluid control baffling for spirited driving | |
Dynotech Driveshafts The new Dynotech billet pinion flange can |
Procomp Electronics Inc. The Procomp Electronics 100%-new 9-in. rearend is designed with webbing that keeps the center section from warping. The section is made of aluminum and includes steel brackets that bolt to the top of the housing to allow for welding of brackets. Note: This setup is universal and must be adapted to the particular application. | |
DevilsOwn Injection Self-sealing bulkhead fitting includes an internal, 100-micron filter to prevent debris from entering the system. |
GFB GFB calls this the most feature-packed, easy-to-use and cost-effective electronic boost controller available. Uses a powerful closed-loop boost control strategy for fastest boost rise and stability. |
K&P Engineering
Burns Stainless LLC
Livernois Motorsports & Engineering LLC
Hoodlift by Warrior Products
Snow Performance Inc.
Wiseco/K1
OS Giken
There is an EFI war brewing. There are now half a dozen different plug-and-play EFI systems on the market, and as the top aftermarket brands compete to best each other, the consumer will get better, more intuitive technology at a fair price. 
The trend in both the performance parts and racing markets is quality over quantity. In today’s economy, most customers are looking for the best product for the dollars they are spending. 
OS Giken
Trufiber
K-Mac Suspension
K-Mac Suspension
The most significant development for warehouse distributors is getting standardized information from the parts manufacturers. And for parts manufacturers, it’s the difficulty of dealing with the OEMs when it comes to modifications. It’s also getting harder to install engine-related performance parts because of tightening emissions standards and laws. 
Palmer Performance Engineering
BD Diesel Performance
BD Diesel Performance
ATI Performance Products
Hypertech Inc.
From a product perspective, the bar of expectations is rising. Customers expect better parts, higher value and improved performance. Mediocrity is a dead end, be it product performance or customer service. Customers are getting more educated every day.
View a complete PDF listing of all new Racing & Performance products from the 2012 SEMA Show.
