SEMA News—February 2013 

INDUSTRY NEWS

New Online Product Training Center Announced

	The SEMA Product Training Center allows manufacturers to provide product training to hundreds of resellers throughout the industry more efficiently and less costly than using traditional means.

In a joint effort, the Light-Truck Accessory Alliance (TORA) and the SEMA Education Institute (SEI) have developed a new online tool that allows manufacturers to efficiently and effectively provide product training to hundreds or even thousands of resellers throughout the industry. The program is designed to help manufacturers save money on product training and spur sales.

Each training module is built using content supplied by the manufacturer with the salesperson in mind. Everyone involved will be able to track each employee’s progress and product knowledge once they have completed the first module.

“Manufacturers that keep customers informed continue to grow, and now a consistent and effective solution has been developed to help train salespeople economically,” said TORA Chairman George Lathouris. “By using this results-based format, the learning experience is consistent and effective for salespeople.”

The TORA helped develop this web-based training solution to complement each manufacturer’s existing training while keeping costs down. Companies may purchase 15- or 30-minute online training modules, which will be produced by eLearning consultant Ability Performance Solutions. The training modules will then be housed on SEI’s learning management system and promoted to the entire selling community.

The SEMA Product Training Center is designed to be easy to use and includes simple enrollment. For more information or to sign up for a training module, visit the SEMA Product Training Center.