Innovation on Display

2011 SEMA Show New Products Spotlight Exhibitor Achievement

The winners of the New Products Showcase Awards were announced during the New Products Breakfast held at the 2011 SEMA Show. The event recognizes the most cutting-edge automotive products either on the market or about to hit the market. Nearly 2,000 new products were submitted this year for consideration.

Criteria that ranked high on the judges’ selection for the New Products Showcase Awards included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability.

Best New Collision, Repair and Refinish Product Winner: Eagle Abrasives Inc. Super Assilex 4025 Steve Reynolds Blvd. Norcross, GA 30093 888-683-2453 www.EagleAbrasives.com		Runner Up: Collision, Repair and Refinish Product Gema OptiFlex 2 4141 W. 54th St. Indianapolis, IN 46254 317-298-5000 www.itwgema.us

Runner Up: Collision, Repair and Refinish Product Plio Grip by Valvoline Like90 Turbo Pad for Bumpers 3703 Parkway Blvd. Salt Lake Cty, UT 84120 818-519-7297 www.Like90.net		Best New Engineered Product Winner: Baer Brake Systems Full Floating Rearend Conversion 2222 W. Peoria Ave. Phoenix, AZ 85029 602-233-1411 www.Baer.com

Runner Up: Best New Engineered Product Aeromotive Inc. Camaro Stealth Fuel System 7805 Barton St. Lenexa, KS 66214 913-647-7300 www.AeromotiveInc.com		Runner Up: Best New Engineered Product Fuelab Electronic Fuel Pressure Regulator 826A Morton Ct. Litchfield, IL 62056 217-324-3737 www.fuelab.com

Best New Exterior Accessory Product Winner: Cargo Ease Inc. Cargo Ramp/Brake System 22 John St. Hagersville, N0A1H0 Canada 905-768-2650 www.cargo-ease.com		Runner Up: Best New Exterior Accessory Product Bestop Inc. TrekStep Side Mounted Step 2100 W. Midway Blvd. Broomfield, CO 80020 800-845-3567 www.Bestop.com

Runner Up: Best New Exterior Accessory Product Rhino-Rack USA Roof Mounted Cargo Basket 7025 S. Fulton St., Ste. 135 Centennial, CO 80112 303-706-9700 www.rhinorack.com		Best New Merchandising Display Winner: MacNeil Automotive Products TechFloor Retail Display 1 MacNeil Ct. Bolingbrook, IL 60440 800-943-9250 www.weathertechdirect.com

Runner Up: Best New Merchandising Display Flex-a-lite Consolidated Flex-a-chill–Radiator Coolant Additive (POP) 7009 45th St. Court East Fife, WA 98424 253-922-2700 www.flex-a-lite.com		Runner Up: Best New Merchandising Display Access Roll-Up Covers Access Truck Bed LED Light Display 3000 Hwy. 281 S.E./P.O. Box 508 Jamestown, ND 58401 800-233-4655 www.accesscover.com

Best New Mobile-Electronics Product Winner: Escort/Beltronics Radar Detectors, ESCORT Live! 5440 W. Chester Rd. West Chester, OH 45069 513-870-8500 www.EscortInc.com		Runner Up: Best New Mobile-Electronics Product Del City Sealed Window Crimp Connector P.O. Box 3102 Milwaukee, WI 53201-3102 800-654-4757 www.delcity.net

Runner Up: Best New Mobile-Electronics Product Metra Electronics Corp. ASWC 460 Walker St. Holly Hill, FL 32117 800-221-0932 www.metraonline.com		Best New Off-Road/4-Wheel Drive Product Winner: MSD Ignition Atomic EFI 1490 Henry Brenam El Paso, TX 79936 915-857-5200 www.msdperformance.com

Runner Up: Best New Off-Road/4-Wheel Drive Product Flex-a-lite Daystar Products International Can Cam Fuel and Water System 841 S. 71st Ave. Phoenix, AZ 85043 800-595-7659 www.daystarweb.com		Runner Up: Best New Merchandising Display ProRYDE Suspension Systems SuperBLOK 3-in-1 Leaf Spring Blocks 6100 Baker Rd. Minnetonka, MN 55345 888-813-7933 www.ProRYDE.com

Best New Packaging Design Winner: MacNeil Automotive Products Ltd.TechCare 1 MacNeil Ct. Bolingbrook, IL 60440 800-943-9250 www.weathertechdirect.com		Runner Up: Best New Packaging Design Auto Meter Products Auto Meter Custom Shop Gauge Set 413 W. Elm St. Sycamore, IL 60178 866-248-6356 www.autometer.com

Runner Up: Best New Packaging Design Preval vFan Portable Airbrush System 1300 North St. Coal City, IL 60416 877-753-0021 www.preval.com		Best New Performance-Racing Product Winner: COMP Performance Group COMP Cams Sprint Car Front Drive Kit for LS Applications 3406 Democrat Rd. Memphis, TN 38118 800-999-0853 www.compcams.com

Runner Up: Best New Performance-Racing Product Auto Meter Products Ultimate DL Playback Tach System 413 W. Elm St. Sycamore, IL 60178 866-248-6356 www.autometer.com		Runner Up: Runner Up: Best New Performance-Racing Product Ace Fuel Systems Adjustable Fuel Injector 206 N. Kansas Columbus, KS 66725 800-325-3888 www.asnuinjector.com

Best New Performance-Street Product Winner: SCT Performance SCT iTSX for iPhone 4150 Church St., Ste. 1024 Sanford, FL 32771 888-684-2588 www.sctflash.com		Runner Up: Best New Performance-Street Product Auto Meter Products Universal GPS Speedometer Interface 413 W. Elm St. Sycamore, IL 60178 866-248-6356 www.autometer.com

Runner Up: Best New Performance-Street Product COMP Performance Group FAST EZ-EFI Jeep 4.2L/6 Cylinder Kit 3406 Democrat Rd. Memphis, TN 38118 877-334-8355 www.compcams.com		Best New Powersports Product Winner: COMP Performance Group Inglese EFI Throttle Body Insert Hidden Metal Screen Filters 3406 Democrat Rd. Memphis, TN 38118 866-450-8089 www.compcams.com

Runner Up: Best New Powersports Product Skyjacker Suspensions ’10–’12 Polaris Ranger Crew Rear Winch Mount Kit 212 Stevenson St. West Monroe, LA 71292 318-388-0816 www.skyjacker.com		Runner Up: Best New Powersports Product Warn Industries Inc. 1700 XT Portable Winch 13270 S.E. Pheasant Ct. Milwaukie, OR 97222 503-722-1200 www.warn.com

Best New Street-Rod/Custom-Car Product Winner: Classic Instruments Inc. SkyDrive 1299 M-75 S Boyne City, MI 49712 800-575-0461 www.classicinstruments.com		Runner Up: Best New Street-Rod/Custom-Car Billet Specialties Inc. Billet LS Valve Covers 500 Shawmut Ave. La Grange, IL 60526 8772404187 www.billetspecialties.com

Runner Up: Best New Street-Rod/Custom-Car Eddie Motorsports Billet Aluminum Underhood Kit for 1955–1957 Chevrolets 11479 Sixth St. Rancho Cucamonga, CA 91730 888-813-1293 www.eddiemotorsports.com		Runner Up: Best New Street-Rod/Custom-Car Billet Specialties Inc. Billet LS Valve Covers 500 Shawmut Ave. La Grange, IL 60526 8772404187 www.billetspecialties.com

Best New Tire and Related Product Winner: Continental Tire the Americas Continental Cross Contact LX20 1830 MacMillan Park Dr. Fort Mill, SC 29707 704-583-3900 www.continentaltire.com		Runner Up: Best New Tire and Related Product Cooper Tire & Rubber Co. Discoverer A/T3 701 Lima Ave. Findlay, OH 45840 419-423-1321 www.coopertire.com

Best New Tools and Equipment Product Winner: PH2 Solutions Inc. PH2 Validator 111 Northfield Ave., Ste. 204 West Orange, NJ 07052 973-902-5517 www.ph2solutions.com		Runner Up: Best New Tools and Equipment Product Las Vegas Tool LLC EASYPULLER 1191 Center Point Dr. Henderson, NV 89074 702-809-8008 www.lasvegastool.com

Runner Up: Best New Tools and Equipment Product Schley Products/SP TOOLS Air Hammer Ball Joint R&R Tool 5350 E. Hunter Ave. Anaheim, CA 92807 714-693-7666 www.sptool.com		Best New Van/Pickup/ Sport-Utility Product Winner: EZ Connector Inc. EZS7-02 1010 E. Walnut Tulare, CA 93274 559-686-5889 www.EZConnector.com

Runner Up: Best New Van/Pickup/ Sport-Utility Product Daystar Products Internationa lShock and Steering Stabilizer Armor 841 S. 71st Ave. Phoenix, AZ 85043 800-595-7659 www.daystarweb.com		Runner Up: Best New Van/Pickup/Sport-Utility Product Specialty Products Co. Leaf Spring Silencer 4045 Specialty Pl. Longmont, CO 80504 800-525-6505 www.spcalignment.com

Best New Interior Accessory Product Winner: Auto Meter Products Universal 3 Gauge Mounting Solution 413 W. Elm St. Sycamore, IL 60178 866-248-6356 www.autometer.com		Runner Up: Best New Interior Accessory Product LOKAR Performance Products Billet Aluminum Tremec Shifter Levers for the TKO 500 and TKO 600 10924 Murdock Dr. Knoxville, TN 37932 877-469-7440 www.lokar.com

Runner Up: Best New Interior Accessory Product Bully Dog Technologies RAM Mounting Systems for Bully Dog GTs and WatchDogs 2839 Hwy. 39 American Falls, ID 83211 940-783-9914 www.bullydog.com		Runner Up: Best New Tools and Equipment Product Las Vegas Tool LLC EASYPULLER 1191 Center Point Dr. Henderson, NV 89074 702-809-8008 www.lasvegastool.com

Best New Wheel and Related Product Winner: ToplineProducts Verde Custom Wheels \| V39–Parallax 4651 State St. Montclair, CA 91763 909-628-7500 www.tradeunion.com		Runner Up: Best New Wheel and Related Product Las Vegas Tool MGP Caliper Covers MGP Caliper Covers 616 Marsat Ct. Chula Vista, CA 91911 877-995-0003 www.calipercovers.com
Runner Up: Best New Wheel and Related Product iForgedPerformance Alloys/Forgestar Wheels CF10 Rotary Forged Carbon Fiber Edition 1161 N. Knollwood Cir. Anaheim, CA 92801 714-826-8249 www.iforged.com		SEMA News—January 2012 Innovation on Display 2011 SEMA Show New Products Spotlight Exhibitor Achievement Criteria that ranked high on the judges’ selection for the New Products Showcase Awards included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability.