SEMA News—January 2012

Innovation on Display

2011 SEMA Show New Products Spotlight Exhibitor Achievement

The winners of the New Products Showcase Awards were announced during the New Products Breakfast held at the 2011 SEMA Show. The event recognizes the most cutting-edge automotive products either on the market or about to hit the market. Nearly 2,000 new products were submitted this year for consideration.

Criteria that ranked high on the judges’ selection for the New Products Showcase Awards included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability.

Best New Collision, Repair and Refinish
Product Winner:

Eagle Abrasives Inc.
Super Assilex

4025 Steve Reynolds Blvd.
Norcross, GA 30093

888-683-2453
www.EagleAbrasives.com

 

Runner Up: Collision, Repair and
Refinish Product

Gema
OptiFlex 2

4141 W. 54th St.
Indianapolis, IN 46254

317-298-5000
www.itwgema.us

     

Runner Up: Collision, Repair and
Refinish Product

Plio Grip by Valvoline
Like90 Turbo Pad for Bumpers

3703 Parkway Blvd.
Salt Lake Cty, UT 84120

818-519-7297
www.Like90.net  

 

Best New Engineered Product Winner:

Baer Brake Systems
Full Floating Rearend Conversion

2222 W. Peoria Ave.
Phoenix, AZ 85029

602-233-1411
www.Baer.com

     
Runner Up: Best New Engineered Product

Aeromotive Inc.
Camaro Stealth Fuel System

7805 Barton St.
Lenexa, KS 66214

913-647-7300
www.AeromotiveInc.com  

 

Runner Up: Best New Engineered Product

Fuelab
Electronic Fuel Pressure Regulator

826A Morton Ct.
Litchfield, IL 62056

217-324-3737
www.fuelab.com  

     

Best New Exterior
Accessory Product Winner:

Cargo Ease Inc.
Cargo Ramp/Brake System

22 John St.
Hagersville, N0A1H0 Canada

905-768-2650
www.cargo-ease.com  

 

Runner Up: Best New Exterior Accessory Product

Bestop Inc.
TrekStep Side Mounted Step

2100 W. Midway Blvd.
Broomfield, CO 80020

800-845-3567
www.Bestop.com  

     
Runner Up: Best New Exterior Accessory Product

Rhino-Rack USA
Roof Mounted Cargo Basket

7025 S. Fulton St., Ste. 135
Centennial, CO 80112

303-706-9700
www.rhinorack.com  

 

Best New Merchandising Display Winner:

MacNeil Automotive Products 
TechFloor Retail Display

1 MacNeil Ct.
Bolingbrook, IL 60440

800-943-9250
www.weathertechdirect.com  

     

Runner Up: Best New Merchandising Display

Flex-a-lite
Consolidated Flex-a-chill–Radiator Coolant Additive (POP)

7009 45th St. Court East
Fife, WA 98424

253-922-2700
www.flex-a-lite.com  

 

Runner Up: Best New Merchandising Display

Access Roll-Up Covers
Access Truck Bed LED Light Display

3000 Hwy. 281 S.E./P.O. Box 508
Jamestown, ND 58401

800-233-4655
www.accesscover.com  

     
Best New Mobile-Electronics
Product Winner:

Escort/Beltronics Radar Detectors, ESCORT Live!

5440 W. Chester Rd.
West Chester, OH 45069

513-870-8500
www.EscortInc.com  

 

Runner Up: Best New Mobile-Electronics Product


Del City
Sealed Window Crimp Connector

P.O. Box 3102
Milwaukee, WI 53201-3102

800-654-4757
www.delcity.net  

     

Runner Up: Best New Mobile-Electronics Product

Metra Electronics Corp.
ASWC

460 Walker St.
Holly Hill, FL 32117

800-221-0932
www.metraonline.com  

 

Best New Off-Road/4-Wheel Drive Product Winner:

MSD Ignition
Atomic EFI

1490 Henry Brenam
El Paso, TX 79936

915-857-5200
www.msdperformance.com  

     

Runner Up: Best New Off-Road/4-Wheel Drive Product Flex-a-lite 

Daystar Products International Can Cam Fuel and Water System

841 S. 71st Ave.
Phoenix, AZ 85043

800-595-7659
www.daystarweb.com  

 

Runner Up: Best New Merchandising Display

ProRYDE Suspension Systems SuperBLOK 3-in-1 Leaf Spring Blocks

6100 Baker Rd.
Minnetonka, MN 55345

888-813-7933
www.ProRYDE.com  

 

     

Best New Packaging Design Winner:

MacNeil Automotive Products Ltd.TechCare

1 MacNeil Ct.
Bolingbrook, IL 60440

800-943-9250
www.weathertechdirect.com  

 

Runner Up: Best New Packaging Design

Auto Meter Products
Auto Meter Custom Shop Gauge Set

413 W. Elm St.
Sycamore, IL 60178

866-248-6356
www.autometer.com  

     

Runner Up: Best New Packaging Design

Preval
vFan Portable Airbrush System

1300 North St.
Coal City, IL 60416

877-753-0021
www.preval.com  

 

Best New Performance-Racing Product Winner:

COMP Performance Group
COMP Cams Sprint Car Front
Drive Kit for LS Applications

3406 Democrat Rd.
Memphis, TN 38118

800-999-0853
www.compcams.com

     

Runner Up: Best New Performance-Racing Product

Auto Meter Products
Ultimate DL Playback Tach System

413 W. Elm St.
Sycamore, IL 60178

866-248-6356
www.autometer.com  

 

Runner Up: Runner Up: Best
New Performance-Racing Product
 

Ace Fuel Systems
Adjustable Fuel Injector

206 N. Kansas
Columbus, KS 66725

800-325-3888
www.asnuinjector.com  

     

Best New Performance-Street Product Winner:

SCT Performance
SCT iTSX for iPhone

4150 Church St., Ste. 1024
Sanford, FL 32771

888-684-2588
www.sctflash.com  

 

Runner Up: Best New Performance-Street Product

Auto Meter Products
Universal GPS Speedometer Interface

413 W. Elm St.
Sycamore, IL 60178

866-248-6356
www.autometer.com  

     

Runner Up: Best New Performance-Street Product

COMP Performance Group FAST EZ-EFI Jeep 4.2L/6 Cylinder Kit

3406 Democrat Rd.
Memphis, TN 38118

877-334-8355
www.compcams.com

 
Best New Powersports Product Winner:

COMP Performance Group
Inglese EFI Throttle Body
Insert Hidden Metal Screen Filters

3406 Democrat Rd.
Memphis, TN 38118

866-450-8089
www.compcams.com  

     

Runner Up: Best New Powersports Product

Skyjacker Suspensions
’10–’12 Polaris Ranger Crew Rear Winch Mount Kit

212 Stevenson St.
West Monroe, LA 71292

318-388-0816
www.skyjacker.com  

 

Runner Up: Best New Powersports Product

Warn Industries Inc.
1700 XT Portable Winch

13270 S.E. Pheasant Ct.
Milwaukie, OR 97222

503-722-1200
www.warn.com  

     
Best New Street-Rod/Custom-Car
Product Winner:
 
 
Classic Instruments Inc. SkyDrive

1299 M-75 S
Boyne City, MI 49712

800-575-0461
www.classicinstruments.com  

 

Runner Up: Best New Street-Rod/Custom-Car


Billet Specialties Inc.
Billet LS Valve Covers

500 Shawmut Ave.
La Grange, IL 60526  

8772404187
www.billetspecialties.com   

     
Runner Up: Best New Street-Rod/Custom-Car 

Eddie Motorsports
Billet Aluminum Underhood Kit for 1955–1957 Chevrolets

11479 Sixth St.
Rancho Cucamonga, CA 91730

888-813-1293
www.eddiemotorsports.com  

 

Runner Up: Best New Street-Rod/Custom-Car


Billet Specialties Inc.
Billet LS Valve Covers

500 Shawmut Ave.
La Grange, IL 60526  

8772404187
www.billetspecialties.com   

     

Best New Tire and Related Product Winner:

Continental Tire the Americas
Continental Cross Contact LX20

1830 MacMillan Park Dr.
Fort Mill, SC 29707

704-583-3900
www.continentaltire.com  

 

Runner Up: Best New Tire and Related Product 

Cooper Tire & Rubber Co.
Discoverer A/T3

701 Lima Ave.
Findlay, OH 45840

419-423-1321
www.coopertire.com  

     

Best New Tools and Equipment Product Winner:

PH2 Solutions Inc.
PH2 Validator

111 Northfield Ave., Ste. 204
West Orange, NJ 07052

973-902-5517
www.ph2solutions.com   

 

Runner Up: Best New Tools and Equipment Product 

Las Vegas Tool LLC
EASYPULLER 

1191 Center Point Dr.
Henderson, NV 89074

702-809-8008
www.lasvegastool.com  

     

Runner Up: Best New Tools and Equipment Product 

Schley Products/SP TOOLS
Air Hammer Ball Joint R&R Tool

5350 E. Hunter Ave.
Anaheim, CA 92807

714-693-7666
www.sptool.com  

 

Best New Van/Pickup/ Sport-Utility Product Winner: 

EZ Connector Inc.
EZS7-02

1010 E. Walnut
Tulare, CA 93274

559-686-5889
www.EZConnector.com

     

Runner Up: Best New Van/Pickup/
Sport-Utility Product

Daystar Products Internationa lShock
and Steering Stabilizer Armor

841 S. 71st Ave.
Phoenix, AZ 85043

800-595-7659
www.daystarweb.com

 

Runner Up: Best New Van/Pickup/Sport-Utility Product

Specialty Products Co.
Leaf Spring Silencer

4045 Specialty Pl.
Longmont, CO 80504

800-525-6505
www.spcalignment.com  

     

Best New Interior Accessory
Product Winner: 
 

Auto Meter Products
Universal 3 Gauge Mounting Solution

413 W. Elm St.
Sycamore, IL 60178

866-248-6356
www.autometer.com  

 

Runner Up: Best New Interior
Accessory Product 
 
LOKAR Performance Products
Billet Aluminum Tremec Shifter Levers for the TKO 500 and TKO 600

10924 Murdock Dr.
Knoxville, TN 37932

877-469-7440
www.lokar.com  

     

Runner Up: Best New Interior Accessory Product 

Bully Dog Technologies
RAM Mounting Systems for Bully Dog GTs and WatchDogs

2839 Hwy. 39
American Falls, ID 83211

940-783-9914
www.bullydog.com  

 

Runner Up: Best New Tools and Equipment Product 

Las Vegas Tool LLC
EASYPULLER 

1191 Center Point Dr.
Henderson, NV 89074

702-809-8008
www.lasvegastool.com  

     

Best New Wheel and Related Product Winner:

ToplineProducts
Verde Custom Wheels | V39–Parallax

4651 State St.
Montclair, CA 91763

909-628-7500
www.tradeunion.com  

 

Runner Up: Best New Wheel and Related
Product
Las Vegas Tool

MGP Caliper Covers
MGP Caliper Covers

616 Marsat Ct.
Chula Vista, CA 91911

877-995-0003
www.calipercovers.com  

Runner Up: Best New
Wheel and Related Product
iForgedPerformance
Alloys/Forgestar Wheels CF10 Rotary Forged Carbon Fiber Edition

1161 N. Knollwood Cir.
Anaheim, CA 92801

714-826-8249
www.iforged.com  

 

SEMA News—January 2012

Innovation on Display

2011 SEMA Show New Products Spotlight Exhibitor Achievement

Criteria that ranked high on the judges’ selection for the New
Products Showcase Awards included superiority of innovation,
technical achievement, quality and workmanship, consumer appeal and marketability.

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