SEMA News—August 2012
Designer Eric Black of E Black Design won the Goodguys 2014/2015 Giveaway Truck Design Contest, which ran on www.good-guys.com.
After 48 years of selling performance parts and high-end automotive accessories on the Queensway in Toronto, Ontario, Canada, Performance Improvements has relocated its head office to 87 Advance Rd., about four stoplights north of the Queensway. The company reported that the new location has a showroom equal to the size of its old building, allowing the company to have more products on display rather than stored in the warehouse. In addition to the large showroom, the new location also contains a meeting and training room. Performance Improvements, Toronto, Ontario, Canada; 416-259-9656.
SEMA member Roadwire was a winner in Facebook’s “Small Business Boost” contest. A prize of $10,000 was awarded to the top 10 companies that acquired the most fans on Facebook from January through April 2012. Roadwire credits the marketing of its power convertible top for Jeep, known as myTop, for providing a boost of more than 125,000 fans in three months. Roadwire, Santa Fe Springs, CA; 877-762-3947.
JMPR Public Relations was appointed the agency of record for The Coker Group. JMPR will oversee media outreach for the Coker family of companies that includes several tire and wheel manufacturers, a bicycle company, hot-rod and speed shops and a cross-country rally. JMPR is responsible for the promotion of The Coker Group and its subsidiaries, including the launch of new products and creating brand awareness with key audiences. JMPR Public Relations, Woodland Hills, CA; 818-992-4353.
Source Interlink Media promoted Jeff Holt to editorial director of the company’s American Motorcycle Group, which includes Hot Bike, Baggers and Street Chopper as well as several special-interest publications. Holt, previously editor-in-chief of Street Chopper and Baggers, will direct all editorial planning for the group as well as pilot the re-launch of Hot Bike, slated for early 2013. Related changes will move both Hot Bike editors Eric Ellis and Jordan Mastagni to Baggers. New hire John Zamora will be appointed editor of Hot Bike. Source Interlink Media, El Segundo, CA; 310-531-9900.
RealTruck.com announced that it hired three employees to help support its expansion: IT Helpdesk Specialist Shane Ide, Graphic Design Extraordinaire Lindsey Volker and Customer Loyalty Specialist Chris Moore. “There is a wealth of young talent that exists within North Dakota’s workforce,” said Scott Bintz, CEO. “We had a lot of great applicants from around the region, and it was incredible to see the diversity of talent that exists in our state. It makes us feel good about choosing to do business here.” RealTruck.com, Jamestown, ND; 877-216-5446.
Bestop added Steve Brown to its sales and marketing team as marketing database manager.
Paul Brian, director of communications and spokesman for the Chicago Automobile Trade Association (CATA), retired from the association April 30. Brian has been with the CATA for 19 years and is the longtime host of the “Drive Chicago” radio show heard on WLS radio 890 AM. He will continue in his role as host of “Drive Chicago.” Mark Bilek, currently the Internet director for the CATA, will assume Brian’s duties.
Kumho Tire USA Inc. has partnered with the United States Soccer Federation as the official tire sponsor of the United States men’s and women’s national soccer teams. Kumho Tire hosted an autograph signing with former star midfielder and current manager for D.C. United, Ben Olson, prior to a May 30 friendly match between the United States and Brazil. Kumho Tire USA Inc., Rancho Cucamonga, CA; 800-HI-KUMHO (445-8646).
ESAB Welding & Cutting partnered with AngelVision Technologies to produce a new Impact Movie to be distributed worldwide. Three minutes in length, the movie showcases new CNC plasma technologies available exclusively from ESAB Cutting Systems. Other ESAB technologies highlighted in the movie include precision hole technology, smart voltage height control and smartcycle. In addition, the company has added several new features to its website at www.esabna.com. Customers are now able to view or download product literature online, free of charge. The ESAB site also offers two new savings calculators: an energy-savings calculator allows customers to compare the savings of using ESAB products versus products from other manufacturers; and a weld metal cost calculator allows customers to compare weld metals and welding processes and to calculate the savings realized by varying the metal and process. ESAB Welding & Cutting Products, Florence SC; 800-ESAB-123.
The Thermadyne Holdings Corp. has changed its name to the Victor Technologies Group Inc. and the name of the wholly owned subsidiary Thermadyne Industries Inc. to Victor Technologies International Inc. According to a recent release, Victor is the company’s strongest and most established brand, and it will celebrate its 100th anniversary in 2013.
Wayne Fiester has joined MadStache Inc., producer of “My Classic Car,” as an account executive. MadStache is a full-service multimedia company located in Evansville, Indiana. It specializes in television programming, corporate videos, commercial production, 3-D animation, DVD authoring and web design. Fiester will focus on outside client production sales. MadStache Inc., Evansville, IN; 812-425-4454.
Prestolite Performance announced that Jeremy Weilnau joined the company as Lakewood product manager.
LKQ Corp. has invited all car enthusiasts to show off their best project cars through its 2013 Car Calendar Contest. The 2013 version of the calendar will feature 13 winners of the contest, and the grand prize winner will have his or her vehicle emblazoned on the cover of the 2013 car calendar and receive an expense-paid trip to the 2012 SEMA Show in Las Vegas. The 12 runners up will each receive a $100 gift certificate for Goodmark products. Complete details are available at www.LKQCarCalendar.com. LKQ Corp., Chicago, IL; 877-LKQ-CORP.
Meyer Distributing Inc. announced that it opened a new location in Fort Lauderdale, Florida. The new cross-dock will have a direct feed from Meyer’s distribution center in Orlando. Meyer also opened a new cross-dock location in Little Rock, Arkansas. The Little Rock addition has a direct feed from the company’s hub in Jasper, Indiana, which houses more than 500,000 square feet of inventory. “The addition of the Little Rock cross-dock enhances our ability to offer logistical services throughout the region,” said Jason Braun, executive vice president of Meyer Distributing. “The new site has already been fully integrated with our distribution system and technology framework and will provide unmatched service to customers in this market.” Meyer Distributing, Jasper, IN; 800-MEYER-USA.
The Tire Group International (TGI) announced a partnership with Tire Warehouse Inc., a leading tire distributor focusing on the construction, industrial, forestry, earthmoving and agricultural segments since 1977. “Our new partnership with Transportation Resources Partners is positioning us to capitalize on strategic opportunities while continuing to grow our core business,” said Tony Gonzalez, CEO of TGI. “We are pleased to welcome Harvey and Rick Malove, along with their team, to the TGI family. By combining TGI’s and Tire Warehouse’s experience and capabilities, we will further solidify our long-standing relationships with major OEMs and be able to expand our product offering to our valued customers.”
King Engine Bearings launched an official Facebook page for business customers and consumers at www.facebook.com/King.Bearings. “Facebook is another way for us to get closer to our customers and fans and obtain feedback on our products,” said Limor DePetro, director of sales and marketing. DePetro added that King will post contests and promotions through Facebook similar to those used for the company’s 50th anniversary “Hit the Bull’s Eye” promotion that concluded earlier this year.
LeMay—America’s Car Museum opened in Tacoma, Washington, in June.
Robert Kibbe, owner and creator of TheMuscleCarPlace.com, and Dan Kahn, president of Kahn Media, are hosting a new podcast on the The Muscle Car Place podcast network. Known as “Cars For a Living,” the goal of the show is to provide a fun atmosphere where business owners, marketers and future entrepreneurs can talk, ask questions and share tips on how to grow, improve and succeed in the auto industry. The goal of the show is to help automotive enthusiasts turn their passions into income. The new podcast is available through iTunes, TheMuscleCarPlace.com and CarsforaLiving.com. Kahn Media, Reseda, CA; 818-881-5246.