SEMA News—June 2012

NEW PRODUCTS

Hot Rod Products and Trends

Musclecars Top the List, but Products Abound for Every Niche

  Aftermarket Business, Automotive Trade Show, Automotive Business, New Products, New Products Showcase
   
Since the earliest performance parts began to emerge from the dust on dry-lakes proving grounds in Southern California following World War II, hot rods have been a mainstay of the automotive specialty-equipment industry. They spark the imaginations of builders in every car and truck niche, and they continue to enthrall the motoring public at show venues and on roads across the country.

The product listings on the following pages run the gamut from powertrain and drivetrain hard parts to interior and exterior accessories, but their common bond is that they were all featured in the hot rod category of the New Products Showcase at the 2011 SEMA Show. We’ve also interspersed observations about current trends from officers at leading companies involved in the hot rod industry, as well as from young executives who are closely connected to their enthusiast segments.

These products and comments provide illuminating insights into where the hot rod industry is going, and it is indeed an encouraging panorama.

View more than 150 HotRod Products and expert testimonials debuted at the 2011 SEMA Show.

 

Aftermarket Business, Automotive Trade Show, Automotive Business, New Products, New Products ShowcaseBillet Badges
Scorpio Custom Billet-Aluminum Badge
760-744-0663
www.billetbadges.com
PN: Complete Custom

Scorpio custom-made emblem that was designed in a Porsche-style script. CNC machined and powdercoated with a polished tip.

 

Aftermarket Business, Automotive Trade Show, Automotive Business, New Products, New Products ShowcaseBed Wood & Parts LLC
EZ Rub Fortified Penetrating Oil Finish
270-424-3000
www.bedwoodandparts.com
PN: 953

BedWood EZ Rub fortified penetrating oil finish effectively protects the wood surface from mold, mildew and harmful UV rays while maintaining a natural appearance.

     

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AutoTrader Classics
Digital Publication—The Milestone Series
404-568-8000
www.autotraderclassics.com

This customizable web-based multimedia publication is compatible with desktop, laptop, iPad and other tablet computers. This is not an app, and there is nothing to install. Content is easily changed to suit different publication subjects. Fully browser based.

 

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Bed Wood & Parts LLC
BedWood for Trucks EZ Rub Fortified Penetrating Oil Finish
270-424-3000
www.bedwoodandparts.com
PN: 954

BedWood EZ Rub fortified penetrating oil finish effectively protects the wood surface from mold, mildew and harmful UV rays while maintaining a natural appearance.

     

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Beam’s Seatbelts
Tri-Lock Seatbelt System
405-793-0505
www.seatbelts.net/
PN: Tri-Lock

Improved comfort, reduced fatigue and cost effective. Tri-Lock seatbelt system works like a normal, everyday seatbelt but switches to full-cinching mode on demand.

 

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Chassis Tech
C10 Drop Member
800-842-8789
www.airbagit.com

Full crossmember kit increases ground clearance by 3 inches and narrows track width by 3 inches. Allows the truck to lay frame up to a 33-inch-tall tire.

     

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Billet Specialties Inc. Streamline Air Cleaner
877-240-4187
www.billetspecialties.com
PN: NPN

Precision-machined billet aluminum top with a 3-D machined wing nut and single raised rib to complement any exterior trim. Available in 14-inch round, large oval and small oval. Finishes include full polished and black with a polished trim strip. Stainless hardware also included. Includes a quality air filter and will fit most four-barrel carburetors. Made in the USA.

 

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Billet Specialties Inc.
’55–’56 Chevy Billet Hood Hinge 877-240-4186
www.billetspecialties.com
PN: 873510

Hinges feature precision 3D machining and look great at any angle. Made with stainless hardware and precision bearings, ensuring smooth operation. Available in raw machined, black anodized or full polished finishes. The gas springs are available in polished stainless and black. Made in the USA.

     

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Billet Specialties Inc.
1969 Camaro Billet Taillight Bezel and Lens
877-240-4187
www.billetspecialties.com
PN: 61730/61732

Taillight bezels are precision-machined from billet aluminum for a high-tech look. Not your ordinary cookie-cutter machining. Thousands of tool paths blend hard edges into fluid style. Traditional slotted and segmented tri-panel styles with a choice of polished finish or black anodized. Made in the USA.

 

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Steele Rubber Products Inc. 73–’74 Ford Galaxie Roofrail Seals
704-483-9343
www.steelerubber.com
PN: 70-3368-68

Molded end with correct extrusion shape and length. Fits ’73–’74 Ford Galaxie 500, LTD and LTD Brougham two-door hardtops.

     

Aftermarket Business, Automotive Trade Show, Automotive Business, New Products, New Products ShowcaseBob Drake Reproductions Inc.
1940 Ford Coupe Steel Body
800-221-3673
www.bobdrake.com
PN: 01A-77

One of Ford’s iconic automobiles, the 1940 Ford five-window coupe body is now reproduced completely in steel.

 

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Billet Specialties Inc. Streamline Valve Covers
877-240-4187
www.billetspecialties.com PN: NPN

Precision-machined billet single raised rib on a die-cast aluminum valve cover complements any exterior trim. Small-block and big-block Chevrolet applications. Available finishes include black powdercoat with a polished trim strip and U-Finish valve cover with a polished trim strip. Includes stainless hardware and baffles. Made in the USA.

     

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Chassis Tech
’47–’54 GM Truck Mustang II Deuce
800-842-8789
www.airbagit.com

IFS crossmember kit with rack-and-pinion steering and disc brakes. Available with airbags, airshocks or coil-overs.

 

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Chassis Tech ’49–’54 GM Car Mustang II Duece
800-842-8789
www.airbagit.com

IFS crossmember kit with rack-and-pinion steering and disc brakes. Available with airbags, airshocks or coil-overs.

     
Aftermarket Business, Automotive Trade Show, Automotive Business, New Products, New Products ShowcaseThe street rod market has stayed remarkably stable but is still on a slight glide path downward because core enthusiasts are aging and are planning or have built their last cars. In addition, some street rodders have found the later-model ‘50s and ‘60s cars easier and cheaper to build and are gravitating toward them.

The musclecar market in general is doing great. The trend continues toward nicely modified cars that incorporate conservative but effective performance improvements. People want late-model drivetrains, upgraded suspensions, air conditioning, stereo, power windows—all the luxuries of any new car.

Many manufacturers cut staff and inventory in reaction to general economic conditions. Now that sales activity is trending upward at an increasing rate, there will be component shortages. Some handle that situation better than others. Embracing the increasingly popular digital media is an area that many older business people resist, but not doing so will ensure being left in the dust by competitors. Social media, website advertising and e-mail communication simply must be embraced to remain healthy.

All the effort in talking, teaching, promotion and development can now be realized if parts dealers continue to talk, teach, promote and develop. Real hot rodders don’t forget who continues to help their cause!

—Bret Voelkel
President
RideTech

 
Aftermarket Business, Automotive Trade Show, Automotive Business, New Products, New Products ShowcaseThere is growing interest in derivatives such as Buick, Olds and Mercury in response to the rising price of mainstream project cars, as well as a desire to build something different. In street rods, the ‘32 Ford is still strong with the repro bodies, but titling is critical.

Perhaps more chassis manufacturers should look into becoming certified with federal and state Departments of Transportation, as we have, in order to provide legal Manufacturers Statements of Origin with their chassis.

In the custom market, more roadworthy chassis and modern drivetrains are all the rage, with colors and styles that respect the past without slavishly recreating an era that had its downsides in terms of real-world drivability.

The street cruise cars (‘55 and up Buick, Caddy, Olds) are gaining momentum. That is where I am currently spending most of my R&D, and it is paying off.

Retailers should watch for changes and trends and do something that sets them apart from the crowd. As far as builders, you cannot get by having a shop full of unfinished vehicles stalled for lack of progress and/or money. Stop spending money you haven’t earned yet, and be productive enough so that the customer can afford to see the job through financially.

—Brent Vandervort
President and Chief Engineer
Fatman Fabrications Inc.

     

Aftermarket Business, Automotive Trade Show, Automotive Business, New Products, New Products ShowcaseChassis Tech
Airforce Hitch
800-842-8789
www.airbagit.com

Airride fifth-wheel towing hitch.

 

Aftermarket Business, Automotive Trade Show, Automotive Business, New Products, New Products ShowcaseChassis Tech
1941 Chevy Car Billet Grille
800-842-8789
www.airbagit.com

Now available through “Chevs of the 40s.”

     

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Chassisworks/VariShock
/Total Control Products/KP Components
Billet-Aluminum Motor Mount and Tubular Transmission Crossmember Sets
800-722-2269
www.cachassisworks.com
PN: 5914-XXX

Chassisworks billet-aluminum motor mount and tubular transmission crossmember sets for ’64–’72 Chevelles (A-Body), ’67–’69 Camaros (F-Body) and ’68–’74 Novas (X-Body).

 

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Cherry Bomb
Race Collector Muffler
866-869-9704
www.cherrybomb.com

Collectors and mufflers are available in various sizes up to 5 inches and as a welded assembly, or individually.

     

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Classic Instruments Inc.
’70–’72 Chevelle Gauges
800-575-0461
www.classicinstruments.com
PN: CV70GS

This direct-fit gauge package will fit any ’70–’72 Chevelle, Monte Carlo or El Camino that has a factory-style SS dash.

 

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Classic Auto Air
’69–’70 Mustang Perfect Fit Elite System With Fully Electronic Bolt-In Controls
877-342-5526
www.classicautoair.com
PN: 40570

’69–‘70 Mustang Perfect Fit Elite air-conditioning system. Faster installation; easier wiring; bolt-in design, no need for connecting electrics; never obsolete. Add features as they are released. Better adjustability over air temp and air placement.

     

Aftermarket Business, Automotive Trade Show, Automotive Business, New Products, New Products ShowcaseClassic Auto Air
’69–’70 Mustang Factory Air Reproduction Vents
877-342-5526
www.classicautoair.com
PN: 2022

Reproduction ’69–’70 Mustang factory air vents. Gives the ability to replace old vents. Add factory vents to heater-only vehicles for factory look.

 

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Cherry Bomb
Traditional muffler
866-869-9704
www.cherrybomb.com
PN: 87885

Traditionally styled for hot rod owners who desire the ’50s-era look and sound.

     

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Classic Instruments Inc.
V8 Speedster Series
800-575-0461
www.classicinstruments.com
PN: V8SR01SHC

The V8 Speedster series instruments are available in a six-gauge set, including speedometer, tachometer, fuel, temperature, volt and oil gauges.

 

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Classic Instruments Inc. Red Steelie Series
800-575-0461
www.classicinstruments.com PN: V8RS01SHC

The Red Steelie series are traditionally styled instruments available in a six-gauge set, including speedometer, tachometer, fuel, temperature, volt and oil gauges.

     

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Classic Instruments Inc.
Floatless Fuel Sender
800-575-0461
www.classicinstruments.com
PN: SN35FL12

The floatless fuel sender unit uses a pressure transducer to measure the amount of fuel in a tank. Easy to calibrate; hardware included.

 

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Dakota Digital Inc.
BIM Series Expansion Modules
800-852-3228

www.dakotadigital.com PN: BIM-x-x

Dakota Digital BIM expansion modules allow for a nearly unlimited amount of additional information to be added to VFD3 or VHX instrument systems.

     

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Cornhusker Sign &
Manufacturing Corp.
Nostalgic Neon Sign
402-332-5050
www.cornhuskersign.com
PN: 48

Cornhusker Sign is pleased to announce its expanded line of General Motors-licensed nostalgic neon signage. Visit www.cornhuskersign.com for many more sizes/styles/logos. Made in USA.

 

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Winner—Best New Street-Rod/Custom-Car Product
Classic Instruments Inc.
SkyDrive
800-575-0461
www.classicinstruments.com
PN: SN81

Sky Drive is said to be the most accurate speedometer sending unit. Using GPS satellite technology, it programs with the touch of a button in seconds from the garage.

     

Aftermarket Business, Automotive Trade Show, Automotive Business, New Products, New Products ShowcaseEmbrace quality parts and guard against cheap knock-offs. There are only two things you can be known for: the quality of your service and the quality of your parts.

You control the service aspect, but no amount of exemplary customer service will make up for becoming known as a purveyor of cheap junk that doesn’t work as advertised. Be a supplier of quality, name-brand parts. Quality service and parts will gain you long-term repeat customers—and more dollars in the long run.

The biggest hurdle in the next few years will be legislation. If we as an industry are not vigilant about keeping up with legislation—supporting pro-hobbyist legislation and voicing our concerns about legislation that will negatively impact us—we could be legislated right out of business. We need to make our lawmakers understand the importance of our industry and the jobs and revenues it creates. If we’re not careful, the hobby of hot rodding could potentially become illegal.

Join the SEMA political action committee, because its staff cannot communicate with you on legislative issues if you don’t. And join the SEMA Action Network. Get (or continue to be) involved.

—S. Kellie Colf
President
Colf Creative Resources

 

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While picture-perfect show cars will always be of interest, today’s builders are focused on cars that can be driven. The opportunities to see musclecars and hot rods on the track are expanding with the increased popularity of autocross and Pro Touring events. Enthusiasts can now build vintage musclecars that will develop better skidpad, slalom and road-course handling numbers than a new 2012 Camaro or Mustang.

Cars change as the hobby’s demographics change, and musclecars are popular for a variety of age groups. New-car shapes are generally boring compared to musclecars, so a younger enthusiast can drive a cool-looking ride that offers handling and performance they can relate to. Whenever performance becomes fashionable, though, knock-offs and copycats spring up. Retailers may be able to make a quick sale with a cheap copy, but they’ll suffer for it later when the customer has problems.

Everyone in the industry now also understands the importance of social media, but many smaller shops may lack the manpower to post regular updates or product information. Don’t be afraid to ask your suppliers and parts companies for content! Hotchkis offers new content every month, and we’re happy to share it with our customers.

—John Hotchkis
President
Hotchkis Sport Suspension

     

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Dakota Digital Inc.
VHX Hybrid Instrument Systems for
’47–’87 Chevy Trucks
800-852-3228
www.dakotadigital.com
PN: Various

SEMA award-winning VHX instrument systems are now available for ’47–’87 Chevy trucks. Combination of digitally controlled analog instrumentation and digital message centers; direct fit.

 

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Eddie Motorsports
Billet-Aluminum Hood Hinges for 1962 Impala
888-813-1293
www.eddiemotorsports.com
PN: EMS149-33P

Eddie Motorsports’ CNC-machined billet-aluminum hood hinges for 1962 Impalas offer the ultimate in engine-bay customizing and directly replace inferior stock stamped-steel hinges.

     

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Flaming River Industries Inc.
Collapsible Tilt Key Steering Columns with GM Key Built In
440-826-4488
www.flamingriver.com
PN: FR30001CL

Flaming River’s new collapsible tilt key steering columns are modeled after the popular OEM musclecar design and include tilt and an integrated ignition key built directly into the column at the three o’clock position.

 

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Flaming River Industries Inc.
63–’68 Corvette Power Rack-and-Pinion Cradle Kit
440-826-4488
www.flamingriver.com

Power rack-and-pinion cradle system designed to convert the ’63–’68 Corvette to power rack-and-pinion steering. This kit bolts into the original mounting locations with no drilling, welding or cutting required.

     

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Eddie Motorsports
Billet-Aluminum Hood Vents for ’67–’69 Camaros
888-813-1293
www.eddiemotorsports.com
PN: EMS275-20

Eddie Motorsports’ billet-aluminum SS hood vents for ’67–’69 Camaros are an attractive complement to a custom car. They include an aluminum mesh insert.

 

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Flaming River Industries Inc.
Electro Wizard Automatic Battery Disconnect Switch
440-826-4488
www.flamingriver.com
PN: FR1051/FR1052

This heavy-duty 12V battery switch ties into the vehicle’s ignition to control and operate the vehicle’s battery system. When the ignition is turned to the off position, the battery is automatically disengaged and becomes non-operational.

     

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Dakota Digital Inc.
VHX Hybrid Instrument System for ’66–’77 Ford Broncos
800-852-3228

www.dakotadigital.com
PN: VHX-66F-BRO

SEMA award-winning VHX instrument systems are now available for ’66–’77 Ford Broncos. Combination of digitally controlled analog instrumentation and digital message centers; direct fit.

 

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Dynacorn International Inc.
Heavy-Duty Ford Hood Hinges
805-987-8818

www.dynacorn.com
PN: M3542X/M3543X

Heavy-duty replacement hood hinges for ’65–’66 Mustangs, ’63–’65 Fairlanes, ’64–’65 Falcons and ’64–’65 Comets. Original look with thicker modern steel and upgraded rivets.

     

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Flaming River Industries Inc.
Road Race Power Rack and Pinion
440-826-4488
www.flamingriver.com
PN: FR40040

Custom-designed power rack and pinion designed for road racing. Quick-ratio 2.27 inches per rev of pinion. Adjustable positive-lock rack gear will not back away from pinion. Customizable travel. Made in the USA.

 

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Vintage Air Inc.
Gen IV ’64–’87 Chevy Truck SureFit Heat/Cool/Defrost System
800-862-6658
www.vintageair.com
PN: 944170

Fully electronic, bolt-in climate-control system featuring separate coils and a temperature blend door to deliver instant “just right” comfort in any weather. The ’64–’72 kits convert factory control panel to fly-by-wire operation, and the ’73–’87 kits include new slide-lever control panel.

     

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Musclecars are clearly on the rise, but we have seen an increase in the hot rod/street rod business as well, and it is still strong.

Safety and quality parts are clearly on everyone’s minds in street rods, and I see nostalgia being a very strong player. In musclecars, folks want drivability and reliability so that their musclecars perform like their everyday cars.

The ’50s and ’60s vehicles are on the rise. Folks have their kids out of school and have a little extra cash. Their retirement plans are not what they used to be, and folks want to have fun with the era they remember.

Parts dealers should embrace customer service. Be careful of cheap knock-off parts and do your homework. There are tons of opportunities in our industry, so do what you are passionate about with all your heart and treat folks like you want to be treated. And do not forget to have fun!

This industry is full of wonderful people doing what they love to do. Find out what trips your trigger and join in. Just be honest with yourself and others. Work hard, and you will be amazed at the opportunities that will come.

—Johnny McLeod
Owner
Classic Instruments

 

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The line between musclecars and street cars has become blurred. Our customers want a musclecar to perform like a musclecar yet handle, ride and be comfortable like a newer car. Customers want to enjoy modern conveniences and performance in their musclecars. We also are seeing many customers who want better sound deadening.

The majority of our clients are baby boomers whose children are grown. Our client builds start out with a base car or truck that has special meaning to the person. Then we customize based on their personality, lifestyle and priorities. We also work with many customers who want a finished product that is unlike anyone else’s. Our customers are willing to pay more for American-made products, so we provide quality parts at a reasonable price.

We track our builds on our FaceBook page. We take hundreds of photos of each build, not only so that clients can see where the project is in the process, but also so they can see the quality of work that we do. Our clients love it. They keep track of their projects and also send their friends and family to see them. Their rides are getting attention before they even hit the road.

—Tim Hutchinson
Owner
Hutch’s Hot Rods

     

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United Pacific Industries Inc.
1932 Ford Five-Window Coupe Floor
866-327-5288
www.uapac.com
PN: B20019

Complete steel floor assembly for 1932 Ford five-window coupe. All components die stamped exactly as original. Floor assembly is jig welded to meet exact original dimensional specifications. Black EDP coating for maximum corrosion protection.

 

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Billet Specialties Inc. Billet Shifter Boot Ring 877-240-4187 www.billetspecialties.com PN: 279310

New shifter boot ring takes style to the next level. Machined from billet aluminum with neo-mechanical cog styling, the shifter boot ring brings the interior details together. Includes stainless hardware and is available in two finish options: black anodized or polished. Fits leather or rubber shift boots. Made in the USA.

     

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United Pacific Industries Inc.
’70–’73 Camaro LED Taillight
866-327-5988
www.uapac.com
PN: CTL7073LED-L / CTL7073LED-R

’70–’73 Camaro LED taillamp lens. Complete new lens with 30 LEDs embedded, including original-style polished stainless-steel lens trim. Simply installs in place of original lens and plugs into original taillamp socket. Lifetime warranty.

 

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U.S. Radiator Corp.
’65–’66 Four-Row Mustang Radiator
323-826-0965

www.usradiator.com
PN: 505104AND

’65–’66 Mustang four-row radiator with OE-style top tank. Better cooling over original three-row radiator. Available in Standard Automotive, High Efficiency and Optima cores.

     

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Flaming River Industries Inc.
“Top Hat Tele” Telescoping Tilt Column 440-826-4488

www.flamingriver.com
PN: FR30008

This new telescoping design enables 1 inch of column adjustability by simply moving the steering wheel toward or away from the driver. Styled after the early Corvette column. Spring-loaded design utilizes a billet lever. Made in the USA.

 

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HAL Development Co.
Sparkplug Wire Loom and Wire Protectors
530-873-4889

www.hal-stuff.com PN: HAL425-70

New take on sparkplug wiring looms. These new looms are not only decorative but also protect the wires by reflecting excessive engine heat.

     

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HAL Development Co.
Electric Choke Cover Kit
530-873-4889

www.hal-stuff.com
PN: HAL425-63

Chrome and stainless electric choke cover and wire routing kit. This kit contains all of the components necessary to clean up the appearance of an electric choke.

 

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Lokar Performance Products
Billet-Aluminum Boot Bezels and Boots

877-469-7440
www.lokar.com
PN: 70-BAR1

Billet-aluminum boot bezels and boots are designed to conceal the entire shifter lever, giving the interior a high-tech appearance.

     

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ididit Inc.
Steering Column for Second-Generation Camaros
517-424-0577

www.ididitinc.com
PN: 1120652010

This ’67–’75 Camaro tilt column has eight-position tilt. The GM top shaft fits the OE steering wheel. This column has year-specific wiring plug, ignition and collapsible features.

 

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ididit Inc.
Old-School Steering Column
517-424-0577

www.ididitinc.com
PN: 1012360010

Steering column designed for the hot rod builder looking for the “old school” look. One length can be cut to fit. Priced right; 100% American made.

     

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Grex Airbrush
Private Stock Color System 626-289-7618
www.grexairbrush.com

Universal water-based fluid acrylic color system engineered for superior atomization and trouble-free spraying. Precision made; premium light-fast pigments; hybridized non-toxic acrylics; compatible with solvent-based clears.

 

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Hemmings Motor News Classic Vehicle
Certification
888-813-4143
www.hemmings.com

The Classic Vehicle Certification program is a comprehensive solution for buyers and sellers of classic vehicles. Sellers receive a marketing program and increased value for their cars. Buyers receive peace of mind from the 50-point inspection performed by an ASE-certified technician, a roadside assistance program and a limited powertrain warranty.

     

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Grex Airbrush
Tritium Series Airbrushes
626-289-7618
www.grexairbrush.com

Grex tritium airbrush: precision and detail of an airbrush with the control of a spray gun; the easiest and most comfortable-to-use airbrush.

 

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Kindig-It Design
Patented Smooth Door Handles
801-262-3098
www.kindigit.com
PN: door handles

Kindig-It’s patented smooth custom door handles, available in chrome or bare metal, are hand crafted with universal applications and a fantastic custom look.

     

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Lokar Performance Products
Billet-Aluminum Direct-Fit Brake and Clutch Pedal Arms
877-469-7440
www.lokar.com

Replaces original brake and clutch pedal arms. Billet-aluminum construction; bronze pivot bushing for extended wear. Pads included. Available for Kugel Komponents and GM applications.

 

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Lokar Performance Products
Drive-by-Wire Electronic Throttle Control (ETC)
877-469-7440
www.lokar.com

Lokar partners with world leader Wlliams Controls in developing first programmable electronic drive-by-wire throttle pedal for the automotive aftermarket. GM, Ford and Mopar applications.

     

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RideTech (Air Ride Technologies Inc.)
T/A—Triple Adjustable Shock Absorber
812-482-2932

www.ridetech.com
PN: 243X9801

This newest addition to the RideTech shock line goes beyond the typical double adjustable units. The TA shock has a single rebound adjustment and a dual-stage (high speed and low speed) compression adjustment for the utmost in performance.

 

Aftermarket Business, Automotive Trade Show, Automotive Business, New Products, New Products Showcase

Lokar Performance Products Lokar Chrome 16-Inch “Bench Bend” Automatic Transmission Shifter Lever
877-469-7440
www.lokar.com
PN: S-68188

Lokar automatic transmission shifter lever with 16-inch “Bench Bend” for bench seat clearance works on all Lokar shifters and with all Lokar knobs and adapters.

     

Aftermarket Business, Automotive Trade Show, Automotive Business, New Products, New Products Showcase

Mac’s Custom Tie Downs Chassis Stabilizer
800-666-1586
www.macstiedowns.com PN: 700007

Mac’s chassis stabilizer keeps the vehicle from bouncing while in the trailer. Square or round shapes. Proudly made in the USA from top-quality materials.

 

Aftermarket Business, Automotive Trade Show, Automotive Business, New Products, New Products Showcase

Runner-Up—Best New Interior Accessory Product

Lokar Performance Products
Billet-Aluminum Tremec Shifter Levers For TKO 500 and TKO 600 877-469-7440

www.lokar.com
PN: MSL615

Direct bolt-on billet-aluminum windowed shifter levers. These levers fit Tremec TKO manual transmissions with the standard two-bolt flange.

     

Aftermarket Business, Automotive Trade Show, Automotive Business, New Products, New Products Showcase

Mac’s Custom Tie Downs
Pivot
800-666-1586

www.macstiedowns.com
PN: 701001

Mac’s Pivot makes removing and installing engines a breeze with 35 degrees of fine articulation. Fits most carbureted intakes; adapters available. Made in USA.

 

Aftermarket Business, Automotive Trade Show, Automotive Business, New Products, New Products Showcase

Mastershift
VW Sport Shifter
888-658-2727
www.mastershift.com PN: Type 1 and Type 2

Incorporates a unique, patent-pending dual pivot, allowing short forward and backward motions while maintaining factory neutral swing. Find gates with lightning-fast shifts.

     

Aftermarket Business, Automotive Trade Show, Automotive Business, New Products, New Products Showcase

Customers continue to demand turnkey performance solutions that are easy to install and don’t sacrifice modern comforts and fuel economy, pushing manufacturers such as Comp Cams to build better packages that incorporate the latest engineering advancements. Today’s versions of iconic musclecars have helped rekindle the love affair with musclecars for a whole new generation.

Many retailers fall into the trap of thinking that price-point products are the secret to navigating tough economic climates, but the real solution is actually the opposite. Customers want to know that they are buying top-quality products from a reputable company that will be here to support them today and tomorrow.

Automobiles are still cool to today’s youth, but the competition for visibility is stiff; we have to get savvier as an industry about how to compete for attention. The vehicle manufacturers are probably best equipped to make a significant impact in this area, but recent political and economic pressures have made them reluctant to go down this road.

Times are changing, and we must all be willing to adapt. If you are not evolving your business, processes and products, you are about to lose to somebody who will.

Chris Douglas
VP of Marketing
Comp Cams/Comp Performance Group

 

Aftermarket Business, Automotive Trade Show, Automotive Business, New Products, New Products ShowcaseRight now, complete, custom musclecars are the most significant trend.

Rat rods are still pretty big, but the machining and custom work on street rods is also starting to stand out more. People dream of high-end cars but really can’t build them unless they have a machining and engineering background. On the other hand, people see those cars at shows, and the parts that were fabricated for them come into production.

The market is starting to come back around. A lot of people who want nicer things are coming into our shop. If retailers keep putting out good-quality products, they will keep selling them.

Unfortunately, a lot of retailers carry below-par products that unsuspecting people unfortunately buy. Then they come into my shop and have to have those parts reworked or fixed. I see a lot of that on my end.

We base our company on treating the customer right and giving people good honest work. Provide great workmanship and keep prices friendly. That will keep the hot rod world growing.

—Larry Gibson
Owner
Hoot’s Rod & Customs

 

View more than 150 HotRod Products and expert testimonials debuted at the 2011 SEMA Show.

 

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