SEMA News—September 2011

New Book Highlights Chrisman Family and Early Hot Rodding

     Written by Tom Madigan and published by Ed Justice Jr. (EJJE Publishing Group), The Chrisman Legacy—Always Faster covers how Evert “Pops” Chrisman and his sons, Art and Lloyd, earned reputations for being honest and fair while constructing high-quality hot rods.
A new book tells the story of the Chrisman family and their contributions to the early Southern California hot-rod movement. Written by Tom Madigan and published by Ed Justice Jr. (EJJE Publishing Group), The Chrisman Legacy—Always Faster covers how Evert “Pops” Chrisman and his sons, Art and Lloyd, earned reputations for being honest and fair while constructing high-quality hot rods.

Only 1,000 hardbound numbered copies are available. There were 200 “Winner’s Circle” numbered editions produced, signed by Tom Madigan, Art Chrisman and publisher Ed Justice Jr. These are bound with a rich black cover with a copper foil imprint and show the three legendary Chrisman race cars. The additional 800 “Qualifier” copies (numbered 201–1,000) include a colorful dust jacket and an 8x10-in. black-and-white photo of the Hustler 1 dragster. The “Winner’s Circle” edition retails for $150 (plus shipping and insurance), and the “Qualifier” edition retails for $50 (plus shipping and insurance).

For additional information about the book and to order, visit here.

Collector Car Appreciation Day Celebrated by Thousands



   Thousands across the US and Canada gathered July 8 to celebrate the second annual Collector Car Appreciation Day.  
SEMA members joined with SEMA staff and thousands of enthusiasts across the country Friday, July 8, to celebrate the second annual Collector Car Appreciation Day (CCAD).
A SEMA-requested U.S. Senate Resolution (S. Res. 154) recognizes “that the collection and restoration of historic and classic cars is an important part of preserving the technological achievements and cultural heritage of the United States.”

For more information on the event and to access photos of CCAD events held around the country, visit and click on the “National Collector Car Appreciation Day” link located on the right-hand side of the page.

New SEMA Show Section Created for First-Time and Featured Exhibitors

   The new First Time & Featured Exhibitors section will be located in the east end of the upper South Hall near Ideas Alive, the 2011 SEMA Show’s newly themed New Products Showcase
The new First Time & Featured Exhibitors section will be located in the east end of the upper South Hall near Ideas Alive, the 2011 SEMA Show’s newly themed New Products Showcase.
SEMA Show management created a new section for the 2011 SEMA Show, to be held Tuesday–Friday, November 1–4. It will be known as the First Time & Featured Exhibitors section and was created to support the industry’s commitment to the Show, demonstrating that the annual trade event is an important part of specialty-equipment companies’ business plans.

“We’re confident that a comprehensive collection of first-time and featured exhibitors is something that buyers will not want to miss,” said Peter MacGillivray, SEMA vice president of communications and events. “Participating exhibitors can expect to see and meet with thousands of buyers.”

The new First Time & Featured Exhibitors section will be located in the east end of the upper South Hall near Ideas Alive, the 2011 SEMA Show’s newly themed New Products Showcase, which is one of the major draws of the Show annually and is sure to bring a steady stream of buyers into the First Time & Featured Exhibitors section.

In addition to consistent foot traffic for exhibitors within the section, buyers will benefit from heavy first-time exhibitor participation and additional opportunities to discover new manufacturers and products that they may not have seen otherwise.

For more information, the 2011 SEMA Show website.

Aftermarket Foundation Adds Three to Its Board

Bob Hirsch, president of the Aftermarket Foundation, announced the election of three new members to the Aftermarket Foundation Board. They include Tony Bartholomew, vice president of professional sales at O’Reilly Auto Parts; Brent Windom, vice president of marketing and product development at Uni-Select; and Murray Sullivan, director of business development at the National Pronto Association.

“On behalf of the entire board, I am very pleased to welcome these three high-caliber executives to the board of the foundation,” Hirsch said. “We already have a very strong board, and the addition of Tony Bartholomew, Murray Sullivan and Brent Windom will further strengthen our board and broaden its reach within our industry sector. We thank them for their willingness to serve for the common good of the less fortunate in our industry.”

Since 1959, the Aftermarket Foundation has assisted individuals and families of the automotive aftermarket industry that have fallen on hard times due to an unexpected death, catastrophic injury, serious illness or financial hardship. Board members are called upon to assist in the fund-raising efforts of the foundation and also identification of those in need.

Fast Facts

Mid America Motorworks hired Todd Silvey as director of communications and events. According to a press release, Silvey created Drag News Magazine and spent more than 20 years in the motorsport magazine/event business. He developed a 14-event national racing series and an annual trade show that welcomed 500 vendors. His work has been recognized by the International Hot Rod Association, National Hot Rod Association, United Drag Racer’s Association and Motorsports Press Association. In addition, Michael Furman was also hired by the company as call center director. Prior to joining Mid America Motorworks, Furman was the director of call center operations at Rosetta Stone. Mid America reports that Furman has an extensive background in the call center environment and brings knowledge of managing, training, developing and motivating call center teams to the company. Mid America Motorworks, Effingham, IL; 800/500-1500.

Phil and Debbie Becker’s mustard-yellow ’32 three-window coupe was named the Goodguys 2011 Classic Instruments Street Rod of the Year at the Goodguys 14th PPG Nationals presented by Bridgestone in Columbus, Ohio. The coupe was crafted by Dave Lane of Fastlane Rod Shop. According to the Goodguys, Lane is a throwback to the European coachbuilders of the 20th century and has a unique build style. The entire build took just shy of two years. The top five finalists for the honor included Dave & Sue Doll, Humphrey, Nebraska (’32 Ford); Butch Downs, Colona, Illinois (’34 Hupmobile); Rodney Harris, Leighton, Alabama (’32 Ford); Phil and Debbie Becker, Dwight, Illinois (’32 Ford); and Dale Johns, Van Buren, Arkansas (’33 Ford). Goodguys Rod & Custom Association, Pleasanton, CA; 925/838-9876.

Toyo Tire USA Corp. hired Amy Coleman as senior director of marketing. She is responsible for leading all aspects of the company’s marketing and will focus on business growth while enhancing brand awareness. The department includes advertising, sales promotions, communications, web initiatives, dealer support, sponsorships and events. According to Toyo, Coleman has an extensive marketing background and served as the director of marketing for Fleetwood RV Inc. for more than 15 years. Toyo Tire USA Corp., Cypress, CA; 714/236-2080.

Innovative Precision Manufacturing—a full-service CNC machine shop manufacturing precision components for an array of industries—opened a shop in Concord, California. Innovative Precision Manufacturing’s capabilities include Precision CNC mill and lathe capabilities with tolerances down to .0001 in., manual machining, fabricating and NC capabilities.

The Quarter Mile Foundation secured interviews of 16 East Coast drag-racing legends for Project 1320 during the 10th Annual Musclecar Madness at the York Reunion (U.S. 30 Dragway), July 8–9. The interviews covered some of the stars of the formative years of the sport in what today is considered NHRA’s Division 1 as well as the extreme northern portion of Division 2 (Southeast Division). The interviewees were Ken Montgomery (“555” aka “Triple Nickel”) ’65 Plymouth Satellite SS; Jim and Alison Lee (TF owners–“Great Expectations”); Bud Faubel (Dodge Dart “Hemi Honker” A/FX); Wally Bell (Pro Mod pioneer); Bill “Grumpy” Jenkins (Dave Strickland Chevy Impala Z-11 “Old Reliable” SS, “Grumpy’s Toy” Chevy Vega/Camaro PS); Jack “JA” Redd (East Coast track announcer); Carol “Bunny” Burkett (“Bunny & The Boys” FC); Darwin Doll (NHRA Division 1 director); Kenny Warren (“Virginia Twister” Dodge Challenger A/FX); Tom Raley (driver of the Jim and Alison Lee “Great Expectations” TF cars); George Snizek (Pacer’s Auto “Tasmanian Devil” AA/Fuel Altered); Dick Estevez (driver/crew chief for Phil Bonner’s “Daddy Warbucks” Racing Ford Falcon A/FX); Tom Sneden and David Reitz (Bob Banning Dodge Challenger FC); Fred Bear (S&S Team ’40 Willys B/G Gasser). Quarter Mile Foundation, Parma Heights, OH; 440/888-0088.

Performance Accessories, part of Performance Automotive Group Inc., launched a newly redesigned website at that features easy navigation and allows access to all of the company’s product lines. Visitors can now use a real-time application guide to quickly find the right products for their specific vehicles from a list. The site provides detailed descriptions, photos and installation instructions for the products and includes a dealer-locator link that allows visitors to find a local authorized dealer in their area. Performance Automotive Group, Chino Valley, AZ; 928/636-7080.

Corsa Performance Exhaust announced a summer-long video contest that invites customers to express why they love Corsa for their cars, trucks, SUVs or boats. Fans of Corsa are invited to submit a fun, safe video showcasing what the company has dubbed “How Your Corsa Speaks to You.” The contest runs through September 30, and the company requests that videos run between 15 seconds and five minutes and be uploaded to YouTube and then submitted to Corsa as a YouTube link. Moreinformation is available at Corsa Performance, Berea, OH.

The California Tire Dealers Association-North and the California Tire Dealers Association-South have officially merged as of July 1. The association’s new name—California Tire Dealers Association—was accepted and approved by the Secretary of State. A new board of directors was also established: (from left) President Billy Eordekian,; Vice President Chris Barry, Independent Tire Dealer Group; and Secretary/Treasurer Don Zavattero, Tech Supply Inc.

Roush Yates recently announced two business partnerships—one with Mallory Ignition and the other with Brembo Racing. According to a recent announcement, Mallory Ignition, a brand of Prestolite Performance, will collaborate to offer new products and post contingency programs. The companies plan to launch the Roush Yates and Mallory Racing Ignition System with coil. The partnership also includes more than $75,000 in new contingency awards. In addition, Roush Yates formed a partnership with Brembo Racing, making Roush Yates an authorized distributor of Brembo Racing high-performance brakes and accessories. Through the partnership, Gene “Gator” Morris was added to the Roush team as a dedicated brake specialist to help racers get the most out of their Brembo brakes. Morris will attend short-track and NASCAR races to assist racers in selecting the best brakes for their racing applications. Roush Yates Performance Products, Mooresville, N.C.; 704/662-6982.


Mike Cable 


Keith Korchma

RTI Technologies Inc
hired Mike Cable (top) as vice president of sales and Keith Korchma as east region sales director. Cable has more than 30 years of experience in the automotive repair industry and currently serves as the president of the Equipment and Tool Institute’s board of directors. Prior to joining RTI, Cable was the senior vice president of sales and marketing for Hickok Inc. Korchma, who was most recently with StreetGlow Inc., is responsible for leading sales, driving revenue and contributing to product enhancements throughout the eastern United States and Canada. RTI Technologies Inc., York, PA; 717/840-0678.

EngineQuest launched its Head to Vegaspromotion through which the grand-prize winner will receive a seven-day, six-night trip for two to attend IMCA’s Duel in the Desert event at the Las Vegas Motor Speedway in November. The first-place prize winner will receive a set of high-performance EQ Cylinder Heads. There are also multiple second- and third-place prizes of IMCA- and EQ-branded wearables, including jackets, hats, sweatshirts and tees. Complete details are available at The promotion ends September 30.

Royal Purple announced that Dr. Dan” Lamoureux of Thornton, Illinois, was the winner of the Royal Purple Reel Wars Video Contest for his video, Purple Bot.” The video by Lamoureux placed in the top five among 43 submissions based on online voting and was then viewed by the finalist judges: Courtney Hansen, host of PowerblockTV; V8TV’s Kevin Oeste; Magnaflow Marketing Director Paul Schiefer; custom car builders Jim and Mike Ring; and Media-Motion producer Lynn Parsons. Royal Purple, Porter, TX.

McCullough Public Relations Inc. was selected as the public relations firm of record for STRATTEC Security Systems, a manufacturer of automotive locks and keys headquartered in Milwaukee, Wisconsin. McCullough is responsible for all public relations activities for STRATTEC and its brand of Bolt locks, including press release writing, feature story coordination, media relations, product placement, on-site trade show representation and organizing company media events. McCullough Public Relations Inc., Uniontown, OH.

Venchurs Inc. unveiled the newest Xplore Adventure Series vehicle, the Xplore Grand Cherokee—a hand-built, special-edition Jeep for enthusiasts who want a premium SUV that’s at home on a dirt trail. The vehicle is finished in matte clear titanium gray paint with a charcoal leather interior by Katzkin. It features a modified suspension package and hardware from Mopar, BFGoodrich and Method Racing. The vehicles will be available initially only as built-to-order customs from Venchurs, and a donation will be made to the National Park Foundation for every Xplore Jeep Grand Cherokee sold. Venchurs, Adrian, MI; 517/263-8937.

ASA Tire Systems and NextVault have announced a partnership to deliver hosted data backup and recovery services for tire dealers. NextVault, now a Premier Partner of ASA, will offer automated, secure, offsite, redundant data-protection services for all ASA clients. ASA Tire Systems, Merrimack, NH; 603/889-8700.


Cristina Fronzaglia  

PPG’s Cristina Fronzaglia
was named Goodguys 2011 Woman of the Year during the Goodguys 14th PPG Nationals presented by Bridgestone in Columbus, Ohio. According to the Goodguys, Fronzaglia was chosen for the honor due to her ascension from a sales trainee to manager of marketing and communications of PPG’s Refinish division. Her interest in classic cars and hot rods hit new levels after she was appointed marketing communications manager for PPG Automotive Refinish. Her new role included becoming the go-to person for promoting PPG’s line of custom colors and paint systems. PPG Industries, Strongsville, OH; 412/434-3046.

The Goodguys Rod & Custom Association announced an all-new, Sunday-only promotion for three events this summer and fall. The Sunday Get-Togetherpromotion welcomes American-made or American-powered cars and trucks of all years, makes and models to the events on Sunday only. The two remaining events scheduled to host the Goodguys “Sunday Get-Together” include the Goodguys 10th Midwestern Nationals, September 2–4 at Kansas Speedway; and the Goodguys 18th Southeastern Nationals, October 28–30 at Charlotte Motor Speedway. Any American-made or American-powered late-model show car can participate in these three events on Sunday. Goodguys Rod & Custom Association, Pleasanton, CA; 925/838-9876.

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