SEMA News—June 2011

Product and Catalog Showcase

Interested in placing an ad in the SEMA News Product and Catalog Showcase? Please contact Motor Media:

Motor Media Inc.
Joe Sebergandio

P. 818/248-4449, F. 818/248-4249

For questions regarding ad specs:
Advertising Coordinator
David Block

For more pricing information or to download a copy of the current SEMA News rate card, visit


Atech Motorsports

Get all of your high-performance, race, truck, off-road, street-rod, restoration, marine and stock replacement parts needs fulfilled at Atech Motorsports. Atech is constantly adding new lines and parts to its huge in-stock inventory—all at the lowest prices and all backed by a Beat-a-Price guarantee, fast shipping, expert advice and the best customer service. Prices you want! Service you deserve!

Atech Motorsports
800/517-1040 Fax: 330/630-5365


Bushwacker Inc.

Bushwacker’s NEW 2011 Ultimate BedRail Cap POP Display

Bushwacker’s Ultimate BedRail & TailGate Cap Point-of-Purchase display showcases their newly redesigned and re-engineered truck bedrail protection in their strongest available Dura-Flex® 2000 TPO material. An integrated brochure holder and actual material product sample made of the same Dura-Flex® material adds a touch of class that you’ve come to expect from Bushwacker. At only 20 x 30 in., it makes an easy fit for any showroom.

To order, call Bushwacker’s Customer Care hotline at 800/234-8920.

  Auto Meter Products Inc.

Find everything you need to collect and analyze performance data and beat the competition in the 2011 Auto Meter catalog. Hot new items include Prestige Antique Ivory and Black Diamond, Ford Factory Match Diesel, American Muscle, Pro-Comp Pro Dash Displays, Street and Analog Wideband Air/Fuel gauges and Multi-Function Dash Loggers to analyze the details of your last pass. Find all that and more in the 2011 Auto Meter catalog! Order a copy today at

Auto Meter Products Inc.


 BrakeQuip LLC
Fuel Line Kits

Save time and money with BrakeQuip’s fuel line kits for repairing or replacing fuel lines. These kits use the latest, safest technology available; the same advanced technology used by new-vehicle manufacturers. Special nylon tubing is used that can create fuel lines for virtually any vehicle. The system is very easy to use, which saves a lot of time and no special insertion tools are required. Save up to 70% versus OEM fuel lines.

Choose from the deluxe version (BQFL4500) for the serious professional or the standard kit (BQFL4200) for doing all the basic fuel lines.

BrakeQuip LLC

  C&C CarWorx


C&C CarWorx offers New Rear Gate Bar Lift-Assist Handles to Fit Most Subaru Models

Impervious to rust and damage, the new durable black textured composite plastic rear liftgate handle, which is custom manufactured in the U.S.A. by C&C CarWorx, fits most models of Subaru to facilitate clean, easy opening and closing of the rear gate. It is supplied complete with hardware and a template. C&C CarWorx is your source for quality Subaru aftermarket accessories online at or phone at 888/CarWorx (227-9679).

C&C CarWorx


C&C CarWorx Offers Tailgate Bumper Protection for New Subaru Legacy Sedans

The rear bumper of the 2010–2011 Subaru Legacy Sedan can now be protected by the addition of our easy-to-install, tape-on, rear step plate cover pad, which prevents dings and blemishes during long-term use. Supplied with high-quality 3M tape and under warranty for three years or 36,000 miles, this accessory offers tough bumper protection while making a handsome statement of functional style. C&C CarWorx is your source for Subaru aftermarket accessories online at or phone at 888/CarWorx (227-9679).

Chris Alston’s Chassisworks Chassisworks’ GM A-Body Bolt-On Coil-Over Conversion

Chris Alston’s Chassisworks now offers a top-quality, bolt-on coil-over suspension conversion for ’64–’72 GM A-bodies. The upper and lower shock mount brackets are easily positioned using factory mounting locations on the chassis and 10- or 12-bolt rear-end housing. VariShock coil-over shocks are included in the package and available in 16-position single- or double-adjustable versions to fine tune ride quality and handling performance.

Chris Alston’s Chassisworks 800/722-2269

  Dick Cepek Tires & Wheels

Dick Cepek’s 2011 catalog features all of their great products, including the Radial F-C II, Mud Country and the aggressive Crusher radial that has a unique broken bone tread design with skull and cross-bone sidebiters.

The new catalog has all the details on the hot, new Dick Cepek DC2 and Torque wheel line as well as apparel and point-of-sale materials available to dealers.

Dick Cepek Tires & Wheels
Toll-Free 800/222-9092

  Design Engineering

Design Engineering’s latest catalog includes a complete line of thermal protection products ranging from exhaust wraps to line and hose sleeving to heat reflective materials and much more.

In addition, heat-protection products, DEI offers a complete line of sound-deadening products, speaker baffles, Radiator Relief performance coolant additives and Ny-Trex-DEI’s brand of nitrous-oxide systems and components.

Other products that round out DEI’s extensive and diverse line include LED lighting products, CryO2, the SEMA Award-winning line of cryogenic cooling systems and components as well as several safety products.

To obtain your Design Engineering catalog, visit 800/264-9472

Design Engineering

Boom Mat’s new Under Carpet Lite™ is a ½” thick multi-layer polyester and fiberglass composite material that is waterproof and offers extreme flexibility and function. UC Lite also offers maximum thermal insulation in a lightweight padding with less heat transfer in the summer while protecting against the transfer of cold air in the winter.

UC Lite is ideal for under carpets, trunks, door liners, rear decks, headliners and serves as an effective sound deadener preventing the transfer of noise rattles and squeaks to ensure a “like new” driving experience. Distributor and Dealer inquiries welcome.

Design Engineering
Toll-Free 800/264-9472

  Energy Suspension
Energy Suspension Adjust-a-Link

The end links includes two different height bushings, which enable you to mix and match to obtain optimal length.

Each set offers ½-in. of adjustability in ¼-in. increments.

What once required 10 set numbers has been reduced to six yet it still will accommodate all lengths from 2¾-in. to 63/8-in.

The result: Fewer set numbers to stock, less shelf space needed, lower inventory cost and increased unit sales. For more information, call 888/913-6374.

Hellwig Products

Hellwig is excited to release their new catalog for 2011, volume 70. This year, Hellwig will be celebrating 65 years of manufacturing Load and Sway control products, and to celebrate they are introducing new products. You’ll find information on their New Big Wig in the Truck Sway Bar section; new additions to their street performance tubular and solid sway bars; new end-links in the Off-Road section; and much more! To order a catalog or download a digital version, you can visit

For more information on Hellwig’s load and sway control products, call 800/367-5480.

Holley Performance Products Holley Coil Covers

Holley Performance has just released a set of LS coil covers to set your engine apart from the rest. They look at home on any ride needing to cover the factory LS coils. They’re ready to paint, so use your imagination. The LS Coil Covers are constructed from glass-filled nylon composite for strength and durability. The covers are easily installed by using basic hand tools. Just replace a few coil bracket mount bolts with the included ball studs, and snap the covers in place. For LS2, LS3, LS7 and LS family engines using LS3 style coils and valve covers.

  Holley Performance Products M/T Valve Covers

Having a difficult time finding that perfect set of M/T Valve Covers? Look no further. Holley is bringing it back with new M/T Valve Covers in small-block Chevy and big-block Chevy applications. Both applications are available in polished or in black krinkle finishes. M/T Valve Covers come complete with knock-out plugs for PCV control and oil fill installations, and the die-cast aluminum also features fins for added heat dissipation.

  Holley Performance Products
Holley Modular Hi-Ram Intake

The Holley GM LS3/L92 Modular Hi-Ram-style intake manifold is a cost-effective alternative to fabricated sheetmetal for high-performance applications where induction system height is not limited. Designed for use with LS3/L92 style heads, this cast aluminum intake gives off aggressive, race-bred styling and is appropriate for engines where top-end power is desired. The Modular Hi-Ram comes in both carbureted or EFI formats and comes complete with all necessary hardware for installation.

Hooker Headers
“Titanium” coated headers

Hooker Headers new Titanium ceramic coating provides the exotic “look” of titanium for a unique styling enhancement on any vehicle. Hooker’s Titanium ceramic coating is formulated to withstand extreme temperatures of up to 1,600°F—all while maintaining its color and protecting your headers from corrosion. Hooker Titanium ceramic coating is perfect for a nostalgic or modern build.

  Holley Performance Products
Holley Engine Swap Oil Pan

One of the main problems with swapping an LS series engine into 1955–1987 Chevrolet is the oil pan clearance.

Holley’s engineers took that into consideration when they designed the new LS Retro-fit Engine Oil Pan. It’s designed to provide maximum clearance to the chassis and ground, and provides an OEM fitment for durability and proper sealing. Sump oil capacity checks in at 5.5 quarts (6.0 with filter). This pan requires the use of a factory LS3 dipstick (GM P/N 12634547) and tube (GM P/N 12625031).

  Hooker Headers
Hooker Engine Swap Mount Plates

Hooker LS engine swap mounts are designed to make the task of swapping an LS engine into your classic musclecar or truck as easy as possible. With five different mount kits available, you are sure to find the mounts needed to position the engine and transmission assembly in the appropriate location. Plates are available for use with stock small-block Chevy engine mounts to place the engine and transmission in the stock location or move it forward ½-, 1¼- or 3 in. Hooker also offers a mount kit designed for applications that use the clamshell-type mount, such as a G-body.


INTRO-Tech Automotive
Pit Stop Furniture Grand Prix Series
Racing-Inspired Furniture and Accessories

European custom automotive accessories 
designer Henri Lenterman takes pleasure in introducing to worldwide motoring enthusiasts his racing-inspired PitStop Furniture line. Designed for all active lifestyles, this exhilarating, high performance automotive furniture line is engineered and manufactured using the highest quality components available today!

Visually breathtaking, it surpasses the customer’s expectations and carries the Intro-Tech Automotive Inc. Lifetime Warranty!

PitStop Furniture
Intro-Tech Automotive Inc.
Chino, California 91710-5445 Tel: 866/319-8500

KHC1400/1400R High Current Car Audio Power Cell

Kinetik is the leader in power for your aftermarket electronics. Providing the power that your products demand for peak performance. The Kinetik KHC1400 comes in at an impressive 60Ah of reserve time while having the capacity to support up to 1,400 watts of power. The KHC1400 is great for most imports that need a slim profile battery and also comes in a reversed terminal model (KHC1400R) providing more power in the same space.

  McGard LLC

McGard has been protecting the world’s finest wheels and tires from theft since 1964. Our wheel locks provide the highest level of protection against costly wheel and tire theft. Our lug nuts are built to last a lifetime. They are guaranteed not to rust, chip or peel. Our consistent high-quality ensures the greatest value for our customer and is evident in every McGard product on the market today. Visit us at or call 800/669-6887.

McGard LLC
New chrome lug bolts from McGard

New chrome lug bolts from McGard. OEM design and safety PLUS beauty, style, precision and durability! The two-piece design provides optimum safety and performance. Precision manufacturing meets or exceeds OEM requirements. Beautiful bright or black chrome finish enhances the look of any wheel. The triple-nickel chrome plating is guaranteed for life not to chip, peel or rust. For more information, contact McGard at 800/669-6887 or

  MaxTrac Suspension


MaxTrac Suspension specializes in high-quality suspension products for Jeeps, sport trucks and SUVs. With our in-house design and manufacturing facility located in Southern California, backed by a team with decades of experience, we are confident to provide you with the best quality products at a competitive price. As we carry a full line of lifting and lowering products for 2WD and 4WD vehicles, MaxTrac is the one-stop shop for all your suspension needs.

MaxTrac Suspension

Hyundai Tucson ’10–up

This all-in-one OE-fit navigation, audio and video system has a stylish display that blends into your vehicle’s dash with its simple menu and easy-to-use icons. Operating your audio, video and navigation system has never been simpler. It has never been easier, which makes your drive more fun.

  • 2.0 DIN touch screen
  • 7.0-in. digital wide touch screen
  • 11-million POI
  • Navigation for United States
    and Canada
  • iPod ready
  • Bluetooth hands-free
  • Three-year warranty


Mickey Thompson Performance Tires & Wheels
Baja Claw TTC Radial

The Baja Claw TTC Radial is the ultimate extreme traction tire. Get rugged off-road performance with the Claw’s 23-degree tread pattern, reinforced PowerPly™ three-ply sidewall, large directional SideBiters® and tough puncture-resistant sidewalls. Go where you want with the confidence that the Baja Claw TTC will pull you through!

For more info, call 800/222-9092 or visit-

  Mickey Thompson Performance Tires & Wheels

Mickey Thompson’s new 2011 catalog features the entire line of Mickey Thompson Tires & Wheels for hot rodders, drag racers, truck and off-road enthusiasts. Get detailed specifications for all products, Mickey Thompson apparel and point-of-sale displays and materials.

A must-have catalog for all chassis builders, speed shops, restylers and off-road centers.

Mickey Thompson
Performance Tires & Wheels
Toll Free 800/222-9092
P. 330/928-9092 F. 330/928-0503

  Mickey Thompson Performance Tires & Wheels
Baja STZ Radial

The Baja STZ offers excellent steering response, superior grip and great all-weather traction, making it the perfect choice for on- and off-road applications. It’s also got an aggressive tread design, variable-density nylon over wraps, serrated tie bars and shoulder scallops, and strategic siping for improved stability, long wear and traction in wet or icy conditions. LT Metric sizes in load range E offer increased towing capability.

For more info, call 800/222-9092 or visit-

Mickey Thompson Performance Tires & Wheels
M/T Classic Series Black Wheels

Classic M/T styles with a new satin black finish and protective clear coat.

The M/T® stamp of quality and limited lifetime guarantee gives added value to these popular truck wheels. M/T Classic Wheels have high load ratings, the center cap is included, and each has a lifetime limited guarantee for structural defects and a 1-year finish warranty.

For more info, call 800/222-9092 or visit-

  Mid America Motorworks

Pursue your passion here. Our FREE, full-color catalog covers every year Corvette: 1953–2012 (C1–C6).

The catalog includes restoration, maintenance, interiors and performance parts, plus car care products, the newest Corvette clothing, and fun lifestyle accessories.

Everything you need to make your Corvette and you unique! FREE. Call 866/521-9929 or shop- Mention code: SEMA11.

  MSD Ignition
MSD Ignition 2011 Catalog

We are proud to introduce the 2011 MSD Ignition Product Catalog! The catalog is full of great information covering our race-proven Ignition Controls, Pro-Billet Distributors, Blaster Coils, Timing Accessories and Spark Plug Wires. We are very excited about the new products we are releasing in 2011 including:

  • Digital 6A and 6AL-page 24–25
  • Power Grid Ignition System-page 38–40
  • EZ-1 Digital Points Replacement Kit—page 60 and more!

El Paso, Texas-based MSD Ignition is the most recognized name in performance ignition systems and is used in everything from NASCAR, NHRA and ADRL drag racing, SCORE off-road racing, World of Outlaw sprint cars and a host of other motorsports. Call 915/857-5200.



Performance Distributors’ catalog features the D.U.I.-Davis Unified Ignition. Read up on the D.U.I. lineup of distributors for Chevys, Fords, Jeeps, Dodges, Toyotas and more. Whether you’re going off-road, on the highway, to the desert or all-out racing, Performance Distributors has an ignition system for you.

If you drive a computer-controlled vehicle, Performance Distributors also offers a comprehensive set of Firepower Ignition Kits, consisting of Screamin’ Demon Coils, Dyna-Modules, Caps and rotors, and “Live Wire” spark plug wires.

The catalog also details the MR. AMP high-output alternators. MR. AMP Alternators are listed for most high-performance applications. The full-color catalog contains test data and very helpful tech information.

Performance Distributors

  Road Rage Gages LLC
Road Rage Gages Releases the SBT (Speed, Boost, Temp) Gauge

Road Rage Gages has announced the release of its SBT gauge, designed to work with Borg Warner Speed Sensor-equipped Turbos. It measures and data-logs turbo speed, boost and exhaust or intercooler temperature. The SBT gauge provides a large, full-color TFT LCD screen with customizable warnings that are easy to see and hear. Featuring a race-ready full metal shell with brushed aluminum faceplate, 3-D rendered fonts, a high degree of animation and a fully customizable user interface, it provides the best in visual appeal. For those with other brands of turbos, RRG offers the BT (Boost, Temp) configuration.

Contact: J. Carpenter at


Interested in placing an ad in the SEMA News Product and Catalog Showcase? Please contact Motor Media:

Motor Media Inc.
Joe Sebergandio

P. 818/248-4449, F. 818/248-4249

For questions regarding ad specs:
Advertising Coordinator
David Block

For more pricing information or to download a copy of the current SEMA News rate card, visit


April 2011 saw the launch of Whiteline’s most comprehensive catalog to date, the Whiteline Edition 7 International Suspension Catalog. This monster edition truly positions Whiteline as one of the leading undercar suspension brands globally, with a unique offering of suspension solutions, improved handling and alignment products that cover an astonishing number of global vehicles. Sway bars and accessories, camber and caster kits, polyurethane bushings and more can be easily referenced by vehicle with this easy-to-use catalog format. To request a copy, simply e-mail or visit the website at-


Ross Racing Pistons

Hundreds of proven race-winning domestic and sport-compact piston designs available to fit your engine combination.

Ross specializes in custom applications as well!

Give Ross a call at 800/392-7677 or visit them online at

  Rocket Performance Machine

Rocket Performance Machine (RPM), the parent company of Rocket Racing Wheels is committed to producing the finest collection of classic traditional hot-rod wheel designs that will stand out on everything from pre-war hot rods and street rods, to Pro Touring musclecars and modern muscle machines. The Launching Pad for more information about Rocket Racing Wheels can be found at
Inspired by the past and designed for the future….Ride a Rocket!

SJE Corp.
Optima SteamerCar Wash Machine Now Available in the U.S.A.

Wash a car with only 1 gallon of water, and produce zero waste-water. The Optima DMF Steamer is a revolutionary new and environmentally friendly steam machine. Using the latest in steam technology, the Optima can quickly and effectively remove dirt, stains, grease, odors and other contaminants from a variety of surfaces. Two operators can clean at once without loss in steam pressure. The Optima DMF is equipped with a diesel-powered burner that produces steam within 2 minutes and automatically turns on and off to maintain operating pressure. The burner does not idle, reducing emissions, noise and fuel consumption. The boiler’s unique stainless steel design supports a long life span and keeps the machine cool during extended use.


SnowBear is the exclusive vendor of the StrongBox trailer, the next generation in trailers. What would be better than an 8-ft. trailer that tows as a traditional trailer, folds into a secure towable box and stores in the back of your garage?

The versatility and easy storage of this innovative trailer provides value to our customer’s recreational and outdoor working lifestyle.

SnowBear is a leading and trusted manufacturer of trailers, personal snowplow and related accessories in North America for more than 20 years.

For further information, please contact SnowBear at 800/337-2327 ext. 277 or, or visit our website at

  Steele Rubber Products

Steele Rubber Products is proud to offer their new exclusive 2011 Specialty Catalog, designed to meet the weatherstripping and sealing needs of the automotive, marine, truck and RV industries with the flexibility for use in a variety of applications. The catalog includes weatherstripping and seals in more than 300 different extrusions, available by the foot or in bulk lengths of 50, 100 and 250 feet. They also included grommets, stem bumpers and body plugs, listed according to size, and their exciting line of Peel-N-Stick extrusions, with cut-to-size ease. And, for your convenience, a full line of adhesives and installation tools, too.

Steele Rubber Products
Toll Free: 888/878-2237
P. 704/483-9343 F. 704/483-6650

Snow Performance

Up until now, the missing link with water-methanol injection has been the need to tune to realize the power potential. The COMP-One™ is the first and only all-in-one system to combine sophisticated water/methanol injection delivery with a performance tuner complete with a water-methanol tune to deliver up to 25% more power. In fact, nothing will safely add more horsepower-per dollar to your boosted vehicle. This integrated system does it all and eliminates the need to purchase a separate tuner, water/methanol injection system, g-meter and diagnostic tool. The Snow Performance COMP-One™, Part #48010, is easy to install and plugs into your vehicle’s diagnostic port. It’s available for a variety of domestic Ford, Chevy and Dodge applications. Import applications will be available soon. Call 760/674-5876.

  Swisstrax Inc.

Swisstrax tile offers a practical, modern alternative to concrete and epoxy.

Non-slip, easy to clean and resistant to most chemicals and automotive liquids, they do not chip, crack nor require stripping chemicals/patching and have a compressive strength up to 5,120 psi. Swisstrax stands behind its product with a 12-year warranty.

The snap-together design makes a quick-and-easy DIY installation. The tiles come in up to 14 colors, allowing creativity with personalized designs.

Swisstrax Inc.

  Steele Rubber Products

Steele Rubber Products offers a complete line of rubber parts and weatherstripping to fit nearly all American makes and models of antiques, classics, customs and street rods.

They offer made-to-fit items, listed by year, make and model and their exciting line of Peel-N-Stick extrusions, in convenient pre-cut lengths. And don’t forget grommets, stem bumpers and body plugs, all listed by size and a full line of adhesives and installation tools, too.

With more than 53 years of experience, you can trust Steele Rubber Products for your car or truck.

Steele Rubber Products
Toll Free: 888/878-2237
P. 704/483-9343 F. 704/483-6650


3dCarbon, based in Newport Beach, California, specializes in designing and manufacturing body kits and accessories for Ford, Chevrolet, Lincoln, Toyota, Scion, Dodge and Nissan. Since 2004, 3dCarbon has set the bar for excellence for aftermarket ground effects and accessories, winning numerous awards and accolades for their head-turning kits. For more information on our products, request a catalog and visit our website, You may also contact us at 949/650-1999 or e-mail us at

  Trick Flow Specialties

Trick Flow Specialties was born out of the need for premium-quality, high-performance engine products capable of delivering maximum power at affordable prices. Stock the best-designed, best-performing engine components available and increase your profits—you owe it to your business to see the difference Trick Flow’s advanced engineering, R&D and manufacturing makes. Call Trick Flow Specialties at 888/841-6556 or go online at today and see what Ultimate Bolt-On Performance!™ is all about.

Trick Flow Specialties
Toll Free: 888/841-6556
P. 330/630-1555 F. 330/633-2504


YearOne’s Wheel Wholesale Program is centered on an exciting new product line and offers great opportunities for resellers to capitalize on the latest trends in the industry. YearOne wheels combine classic themes (more always coming) with modern sizing and materials, and the pricing structure provides plenty of margin for resellers with very affordable retail prices for enthusiasts. The Wheel Wholesale Program—great products, great pricing and one great business opportunity. Only from YearOne!

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