SEMA News - November 2010


Atech Motorsports

Get all of your high-performance, race, truck, powersports, street-rod, restoration, marine and stock replacement parts needs fulfilled at Atech Motorsports. Atech is constantly adding new lines and parts to its huge in-stock inventory—all at the lowest prices and backed by a Beat-a-Price guarantee, fast shipping, expert advice and the best customer service. Call Atech Motorsports at 1-800-517-1040 or go online at today and get the Parts you need! Prices you want! Service you deserve!

Atech Motorsports
Monday–Friday 8:00 a.m.–8:00 pm ET
Fax: 330/630-5365
1234 Southeast Ave.
Tallmadge, OH 44278  


Century Truck Caps 

Century (SEMA booth #31095) will let dealers and prospects get their hands on the Cargo Cover Tonneau. Show attendees who get “up-close-and personal” with the “CC” will see what Century Dealers have been raving about: re-engineered and simplified hardware that makes Cargo Cover installations simple, consistent and quick. And, dealers will see how the engineering breakthrough was accomplished without changing the styling profile that made the Cargo Cover famous.

Visit for complete Century product information or contact 800/828-2277 to find out how Century products can help add to your bottom line.


Chase ’Em Back Tools

Damaged or rusted threads?

Hinged split-die thread-repairing tools. The patented design of these tools allows the user to wrap around the threads and reverse or chase back the damaged threads. This tool will not hurt the integrity of the bolt or stud and produces a perfectly repaired thread. Each individual tool is made of Rockwell hardened tool steel. Single dies and complete kits are available. For trucks and trailers. SAE and Metric fine and coarse threads.



Evans Cooling

Evans Waterless Cooling Systems offers the only 100% waterless engine coolants available. NPG waterless engine coolants provide superior engine temperature control by extending cooling system performance. Eliminate boil-over, electrolysis, scaling, corrosion, and pump cavitation. Evans NPG waterless engine coolants are lifetime engine coolants and essentially non-toxic. Evans has the right coolant for street cars to tractor trailers. To maximize cooling performance Evans offers custom manufactured aluminum radiators, high performance coolant pumps and engine cooling accessories.


Flaming River

The Flaming River catalog includes everything you need to find the perfect replacement steering component for your street rod, musclecar, drag racer or off-road vehicle! Flaming River offers a full line of tilt steering columns, steering wheels and adapters, manual and power rack-and-pinions, steering boxes and pumps, universal joints and shafting and much more.

To request a catalog, call toll-free at 800/648-8022 or


Flaming River

FR40022—Universal Billet-Power Front Steer Power Rack-and-Pinion, Retail: $659
FR40020—Universal Billet-Power Rear Steer Power Rack-and-Pinion, Retail: $699

Our Universal Power Rack-and-Pinions are available in front steer or rear steer and feature precision-machined billet aluminum mounts to retrofit to virtually any vehicle application—plus, adjustable pinions to improve universal joint angle. They feature a blue powdercoat design, all-new components, braided stainless pressure lines and a stronger rack shaft. Each rack is pressure and fluid tested after assembly to ensure quality and performance and comes with lifetime serviceability. Made in the U.S.A.

Flaming River Industries
800 Poertner Dr., Berea, OH 44017


Jurassic Shark

Racing Apparel for Ravenous Racers

Jurassic Shark is proud to introduce a new line of racing apparel focused on race fans. Jurassic Shark is a unique and exclusive product line that is constantly evolving into new ideas
and new designs, and we offer a Wholesale Program with double-digit profit built in! Custom orders available. Please contact us for more information:

Jurassic Shark
P.O. Box 61
Hatboro, PA 19040



In LEER booth #31095, visitors will be treated to an improved version of the LEER 550 Tonneau that incorporates a list of enhancements LEER dealers and their customers suggested. As one of the industry giants, with a history of leadership in tonneau styling, LEER doesn’t make changes often, so when they do, it’s a significant event that can be counted on to give dealers new and powerful money-making opportunities.

Visit for complete LEER product information or to obtain information on becoming a LEER dealer.


Mid America Motorworks

Pursue your passion here. Our FREE, full-color catalog covers every year Corvette: ’53–’2011 (C1–C6). The catalog includes restoration, maintenance, interiors and performance parts, plus car care products, Corvette clothing and lifestyle accessories. Everything you need to make your Corvette and you unique! FREE.

Call 866/521-9929 or shop (mention code: SE10).


MGP Caliper Covers

MGP Caliper Covers is now offering a carbon fiber hydrographic finish available for the entire product line. MGP Caliper Covers are manufactured in the U.S.A. and feature 6061-T6 aluminum, TIG welds and a patented stainless steel fastening system. Additional options include color-matched paint as well as licensed and custom engravings. For more information, please visit us at SEMA Booth #48123

MGP Caliper Covers


Pace Edwards

The Retractable Utility Bed Cover from Pace Edwards is designed specifically for utility truck beds. Pace Edwards is the only manufacturer to offer a retractable cover with an electric or manual feature. Made from black powercoated rigid aluminum panels sealed by patented silicone hinges, the cover can be retracted partially or completely into a canister at the front of the bed.

For more information on the Pace Edwards product line, visit or call 800/338-3697. (SEMA Booth #31095)


Pro Ryde Suspension



Every ProRYDE Leveling Kit incorporates an adjustable feature that puts you in control; front-to-rear, side-to-side. YOU decide the ride height and get the leveling result you’re looking for…every time.

Available for GM, Ford, Dodge, Nissan and Toyota.

ProRYDE Suspension Systems
See us at SEMA Booth #30163
888/813-RYDE (7933)


ProRyde Suspension

NEW! 2010–2011 Toyota 4Runner ADJUSTABLE Leveling Kit

ProRYDE’s patent-pending LIFTmachine Adjustable Leveling Kit provides front ride height changes of 2.0”, 2.5” or 3.0”…YOU’RE in control! Add an aggressive, level stance to your 2010–2011 Toyota 4Runner and install oversized Tire/Wheel combinations. Priced comparably to “fixed” leveling kits, our #71-5500T is a fraction of the cost of expensive 4-corner lifts and will not affect the original ride quality.

Suspension Systems
See us at  SEMA Booth#30163
888/813-RYDE (7933)


Raider Industries

Visitors to the Raider booth #31095 at the 2010 SEMA Show will have a chance to examine the company’s new fiberglass cap, the Vagabond Elite. This new model bridges the gap between basic function and premium style by combining the excellent ventilation of side sliding windows and screens with an all-glass rear door and center-mounted twist handle. Dealers and prospects who see the combination of function and style will be able to discuss its profit potential with Raider representatives during the show.

Raider–Vagabond Elite

Rebel Wire

The Rebel Wire 9+3 Circuit Wiring Harness is perfect for your hot-rod, street-rod, custom or musclecar applications.

Assembled from American-made components, this heavy-duty SXL wire is labeled every 6” and is bundled for easy installation. This kit has 9 circuits with all the basics, plus AC-Heat, a radio, a third brake light and 3 open circuits for whatever you want to add. Rebel Wire also has other kits available.

Rebel Wire Inc.
P.O. Box 348
Etowah, TN 37331

Retro USA


Retro your Ride: ’05–’09 Mustang, ’08–’10 Challenger or ’10 Camaro. U.S.A.-made, Retro USA’s Chrome-TechTM bumpers combine TPO, the best in automotive plastic, with chrome film for a brilliant, better-than-chrome bumper that won’t rust, crack, chip or peel. Choose from Iconic style trim pieces: shark gills, hood vents, quarter scoops, quarter moldings and rocker moldings. Installed with adhesives; no-hole drilling.

Visit SEMA Show booth #12165
Call 877/4-RETRO-USA
Retro USA, Burnsville, MN



Does your car have a scratch marring its perfect finish? ScratchPro is the solution! ScratchPro by Superabrasive Inc., is a revolutionary new product for removing scratches from automotive paint finishes, chrome wheels, headlamp covers, etched glass and metal trims. This is the first and only scratch repair kit on the market that uses nature’s hardest material to buff and polish out deep scratches—diamonds. ScratchPro offers body shop performance without the body shop price!

Visit for more information or call 706/658-1122.


Trick Flow Specialties

Trick Flow Specialties was born out of the need for premium-quality, high-performance engine products capable of delivering maximum power at affordable prices. Stock the best-designed, best-performing engine components available, and increase your profits. You owe it to your business to see the difference Trick Flow’s advanced engineering, R&D and manufacturing makes. Call Trick Flow Specialties at 888/841-6556 or go online at today and see what Ultimate Bolt-On Performance is all about.

Trick Flow Specialties
Monday–Friday 9:00 a.m.–5:00 p.m. ET
Phone: 330/630-1555
Toll-free 888/841-6556
Fax: 330/633-2504




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