SEMA News - November 2010

Network, Learn, Buy or Sell—The 2010 SEMA Show Offers Something for Everyone

By Chad Simon 


SEMA Show New Product Showcase 
The New Products Showcase features more than 1,500 new products and is one of the best ways for your company to gain exposure at the Show.

The 2010 SEMA Show, to be held at the Las Vegas Convention Center November 2–5, provides thousands of opportunities for exhibitors and buyers to identify the latest technologies, trends, new products and ideas in an effort to increase revenue and remain ahead of the competition. The Show features more than 1,500 new-product introductions to help you retain customers and win new ones, and there will be more than 1,400 custom vehicles on-site. More than 1,800 major brands and manufacturers from all over the world, including more than 500 first-time exhibitors, will display next year’s hottest trends. The Show also features celebrity appearances, including Rich Evans and Chip Foose, and more than 70 free educational seminars loaded with effective strategies and relevant information to apply in your business.

Feature Vehicle Displays

The SEMA Show offers not only displays and in-depth appraisals of the latest automotive specialty-equipment products, but also a look at those products installed on some of the finest examples of street rods, musclecars, exotics, compacts, light trucks—virtually every type of vehicle available in the market today. This presentation of customized project and concept vehicles will be on display throughout the Las Vegas Convention Center, both in exhibitor booths and around the
Show grounds.

New Products Showcase


SEMA Off-Road Proving Ground 
Watch these off-road machines fly through the air sporting the latest performance and appearance accessories from SEMA-member companies.



Located in the South Hall, the New Products Showcase displays more than 1,500 of the latest performance products and appearance accessories representing all product categories. The SEMA Show is all about the products, and one of the best ways to find the most innovative among them is the New Products Showcase. Each exhibit case presents new parts, packaging and merchandising to industry buyers and media, providing exhibitors with invaluable exposure both during and after the Show. Photographs of every entry are featured in multiple issues of SEMA News and online here. Each buyer at this year’s New Products Showcase will also be provided with a scanning fob that electronically collects information about only the products selected by the attendee for either printout or to receive as an e-mail after
the Show.

SEMA Off-Road Proving Ground

The SEMA Off-Road Proving Ground, sponsored by Lucas Oil Off-Road Racing, is located in the Silver Lot in front of Central Hall. Watch four-wheelers demonstrate the latest in off-road excitement.

Two New Show Sections


SEMA Show Dealer Day
This year’s Dealer Day will focus on accessory integration, sales, profit and also provide participants with a “how-to” manual that outlines best practices and guidelines for dealer accessory programs. 

The 2010 SEMA Show features both the Global Tire Expo—Powered by the Tire Industry Association (TIA) and the new Wheels & Accessories Show sections. The new Expo will be open to all segments of the tire industry, including automotive, commercial, retreading, recycling and more.

To reinforce the “tires-only” focus, the Expo will have its own branding, entrance units and color scheme.
The Expo will also include expanded educational tracks targeted to the tire market. The tracks are TPMS at 10, Truck Tires at 10, Tires at 2 and Management at 4.

Each track will feature a session relevant to tire dealers every day of the Show and will be led by knowledgeable experts in the tire industry. One of the Tires at 2 sessions will reprise TIA’s “Successful Tire Dealers Share Their Secrets.” The educational sessions will be located in the Skybridge between the Central and South Halls.

New Educational Series and Workshops

There are more than 70 free educational sessions at the 2010 SEMA Show. Tracks include Technology Briefing SuperSessions; Business Efficiency 101; Customer Service & Sales Solutions; Industry Trends & Forecasts; Marketing; Online Marketing; and Small-Business Management.


SEMA Show Mopar Alley 
Featuring everything from musclecars to trucks, Mopar Alley is  a must-see area of the Show.

Dealer Day 2010 focuses on the three key components of a successful accessory program and is tailored to providing dealers with the insight and know-how to reach their goals through vehicle customization. This year’s Dealer Day will focus on accessory integration, sales and profit, and it will also provide participants with a “how-to” manual that outlines best practices and guidelines for dealer accessory programs.

There are three more tracks targeted at powersports, the vehicle-repair segment and online marketing. Powersports Dealer Update Workshops include eight workshops covering essential parts and accessories, finance and insurance, sales, service and dealer management topics for powersports dealers. SCRS Repairer Driven Education is comprised of 21 seminars focused on issues and information that are relevant to collision-repair professionals. The Online Marketing Conference offers a Fundamentals Track (for beginners) and an Intermediate/Advanced Track (for veterans), each of which features subject-matter experts in all fields of online marketing.

Mopar Alley

  2010 SEMA Show Global Tire Expo—Powered by TIA
New to the 2010 SEMA Show is the Global Tire Expo—Powered by TIA, which will be separate from the Wheels & Accessories section.
When traversing between the South and Central Halls, be sure to navigate through Mopar Alley, which features some of the hottest cars, parts and eye candy that SEMA and Mopar have to offer. From musclecars and trucks to the latest Chrysler offerings, Mopar Alley is a treat for enthusiasts of every stripe. Get there early in the week, though, because Mopar Alley closes at 2:00 p.m. on Friday, November 5.

The Association Center

SEMA is more than the SEMA Show alone. The association also offers business insurance, freight-savings, consumer credit programs and research programs regarding both domestic and international markets and products. There is also legislative advocacy, career development and training, employee recruitment, industry news, international relations and technology transfer programs that provide CAD and other design data directly from the manufacturers. Members may also take advantage of SEMA’s myriad networking events. Stop by the Association Center in the Grand Lobby (just outside the North Hall) at this year’s SEMA Show to discover everything there is to know about membership in the association.

Center for International Commerce 


Center for International Commerce services include consultation with SEMA’s international staff and U.S. Department of Commerce representatives and free private meeting space to meet with current and potential international customers.

All exhibitors and international visitors are encouraged to use the services provided at the Center for International Commerce (CIC) in the South/Central Hall Skybridge in room S224. The services include consultation with SEMA’s international staff and U.S. Department of Commerce representatives; free private conference space to meet with current and potential international customers; up-to-date database search and printouts of international buyers at the 2010 SEMA Show and Automotive Aftermarket Products Expo (AAPEX), including on-site registrants; copies of SEMA international reports; and professional amenities, including telephone, copy services, e-mail connections and Internet access.

SEMA Vehicle Technology Lab

Located in the South Hall in booth #36203, the SEMA Vehicle Technology Lab focuses on advanced vehicle technologies impacting the specialty-equipment and performance aftermarket industry today and in the future. The lab will include displays for alternative powertrains, racing, open-architecture concept vehicles, mobile-electronics integration, driver and computer simulations, and hardware-in-the-loop demonstrations of electronic stability control systems dynamics and performance of aftermarket-modified vehicles. Industry leaders will hold simulations and technology demonstrations throughout the week.  


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