SEMA News - August 2010
How ProPledge Works for 3dCarbon
SEMA News: How has the ProPledge warranty assurance program benefited 3dCarbon?
Ernie Bunnell: Dealers and consumers want to know that the products they’re purchasing are backed by quality and service. ProPledge increases awareness of product quality and service.
SN: What primary benefit does ProPledge offer your segment of the industry?
EB: ProPledge raises the bar, creating a benchmark for all manufacturers to meet and increasing the confidence to the restyler/installer networks. It reinforces that there is a standard of excellence being backed by ProPledge.
SN: Are there any suggestions or ideas that you would like to offer about the current ProPledge program elements?
EB: Additional marketing support for ProPledge members that are directed to domestic car dealers and international
SN: How long has 3dCarbon been in business?
EB: 3dCarbon started in July of 2004. Our very first product was the Boy Racer Mustang kit for the ’05–’09 Mustang.
For more information and a detailed analysis of what ProPledge is and its benefits to most SEMA-member companies, visit the ProPledge website at www.propledge.com or call 818/248-4449.
EB: Our Boy Racer kit has been a huge success for us. It is a wide-body look for the ’05–’09 Mustang and the ’10–’11 model. We also have developed a wide range of small accessories, such as hood scoops and other items that are easily installed to create a uniquely different look from other vehicles and kits on the road today.
SN: Where will future 3dCarbon growth and development be coming come from?
EB: Our growth will come from designing and manufacturing aerodynamic styling kits and accessories for a wide variety of vehicles, such as sport compacts, midsize vehicles and SUVs. The utilization of computer-aided design (CAD) and rapid prototyping will aid us in cost savings for development.
SN: What are the biggest challenges 3dCarbon sees in the future?
EB: Being able to design and create products as quickly as the opportunities arise and keeping development costs in line
SN: What are some of the most significant success stories within 3dCarbon’s business model?
SN: What do you do in your off time in the midst of what seems to be a pretty busy work schedule?
EB: I enjoy golfing, road biking and traveling with my family. I also have a ’69 Camaro Z28 that I am also wrenching on when time allows, even though I fully restored it years ago.
SN: What kind of vehicle are you driving currently?
EB: I drive a Lincoln MKX. It has our 3dCarbon body kit, and the size of the vehicle is perfect for me—not too big but still plenty of room.