SEMA News - February 2010

2009 SEMA Show Exhibitors Offer Vehicle Enthusiasts New Products to Instantly Enhance Their Rides

With more than 290 exhibitors showcasing and 110 new product registrations within the Tires, Wheels & Equipment section of the 2009 SEMA Show, it is apparent that this segment of the specialty-equipment industry remains one of the most popular with vehicle enthusiasts. It is no wonder, as new tires and wheels can instantly change the look and feel of a vehicle. Exhibitors at the Show offered products for small to large passenger cars, trucks and even racing applications.

“There is a great demand for tires and wheels among specialty-equipment enthusiasts because they are one of the easiest and most visible ways to individualize your vehicle,” said Jim Skelly, director of SEMA councils, including the Wheel & Tire Council. “Not only is there a huge variety of styles and sizes available, but you can change them yourself and immediately create a unique-looking vehicle.”

What follows is a collection of some of the new products featured at the 2009 SEMA Show. View a PDF of all 110 new products here.