SEMA News - January 2010
By Annie Kang
SEMA Show New Product Winners Find Innovative Ways to Grab Customers’ Attention
AE Distributing designed the packaging for the Contour HD 1080p from a combination of clear plastic and cardboard blister, which allows the customer to easily view the product and identify its function.
Contour HD 1080p
When AE Distributing designed the packaging for the Contour HD 1080p camera, it kept in mind one of the challenges that customers often face, which is the ability to view the product and understand exactly what it does for them. The packaging for the camera is constructed from a combination of clear plastic and cardboard blister, which showcases the product to clearly identify its uses and applications to the customer.
“The consumer can see at a glance not only the product but also exactly how it is used,” said John Haynes, AE Distributing product manager. “At the same time, the cardboard portion of the package hides all of the accessories and peripherals that need to be in the box but are not attractive.”
MacNeil’s WeatherTech Floor Mat Rolling Waterfall Rack With Add-On Display gives customers an ample selection of products to choose from.
“The back side and bottom of the box show key product features and benefits, so prospective customers can see the product, how it is used and what makes it special in just a few seconds,” said Haynes. “That combination is rarely achieved in a retail packaging.”
Best New Merchandising Display Winner
MacNeil Automotive Products Ltd.
WeatherTech Floor Mat Rolling Waterfall Rack With Add-On Display
Customers always appreciate having plenty of options, and that is exactly what MacNeil accomplishes with its WeatherTech Floor Mat Rolling Waterfall Rack With Add-On Display. The display offers customers a look not only at the original product but also at additional accessories, providing them with ample purchasing opportunities.
“The display is unique because it goes further than a typical display rack,” said Thomas Virzi, MacNeil wholesale sales/export director. “It actually shows other automotive accessories that are available for the vehicle.”
The display features scaled-down versions of the company’s All-Vehicle Mats, FloorLiners and Cargo Liners on the back side of the rack. In addition to supplying customers with a selection of automotive accessories to choose from, the display allows them to touch and feel the actual product—a key marketing strategy that the company did not overlook.
Another attribute of the display that Virzi noted is its efficient sizing.
“The display is unique and compact—about two by two,” said Virzi. “It is a silent salesman and is effective no matter which side you look at it from.”