SEMA News - January 2010


More Than 1,400 Products Were Entered in the Annual SEMA Show New Product Competition—and the Winners Were…


The 2009 SEMA Show kicked off with the annual New Product Awards Breakfast, where 36 of the hottest new products for 2010 received their first of many accolades. More than 1,400 products across 13 judging categories were reviewed for consideration by a panel of specialty-equipment industry veterans.

Once their votes were tabulated, the award ceremony began with a keynote address from X Prize Chairman and CEO Dr. Peter H. Diamandis. During his remarks, Diamandis reminded attendees why the SEMA Show’s New Products Showcase is a critical barometer for the industry. Small groups of individuals with ideas supported by technology are going to shape the future, a reality he referred to as “revolution through competition.” The following companies rose to the challenge and took home the hardware. 

 

Best Engineered New Product 

Winner

Cequent Performance Products
NV2 Bike Carrier
800/632-3290
www.cequentgroup.com
PN: 59508

SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS 
   
The Rola NV2 bike carrier accommodates any size or style of bicycle. The Flip shank fits 11/4-inch and 2-inch receivers. Patented and patents pending.  SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS
   
1st Runner-Up

RideTech (Air Ride Technologies Inc.)
Select Series Shock Absorber Technology
812/481-4777
www.ridetech.com
PN: 20840100

RideTech Select Series electronic shocks can change to high-performance internal valving and back to a smooth-comfort setting in milliseconds and provide the best of both worlds at the push of a blue button.
SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS 
   
2nd Runner-Up

Drake Automotive Group
2008–Up Dodge Challenger Billet Strut Tower Brace
800/999-0289
www.drakeautomotivegroup.com
PN: MO-280001-BL

Stiffen a chassis with this high-tech billet-aluminum strut tower brace. The unique triangular center brace easily removes with military-spec quick-release pins.  
SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS 
   
   
   
   

Best New Exterior Accessory Product 

Winner

Bushwacker Inc.
JK Trail Armor Rocker Panel and Sill Plate,
Rear Corners, Hood Protector
800/234-8920
www.bushwacker.com
PN: 14011

SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS
   
This OE-textured lightweight trail armor is designed and engineered for style and protection and is an alternative to traditional heavy metal body accessories, helping to maintain gas mileage. SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS
   
1st Runner-Up

Curt Manufacturing
Euro Series Ball Mounts
715/831-8713
www.curtmfg.com
PN: 45551

These stylish new Euro ball mounts are designed to mirror the most popular class 1 and 2 mounts, and they include a permanently attached ball.  
SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS 
   
2nd Runner-Up

Extend-A Haul
Extend-A-Haul
770/886-2607
www.extendahaul.com
PN: EX6014F

This all-in-one aluminum truck-bed extender and ramp offers many applications for motorcycles, ATVs and boats as well as building and hunting cargo transportation.  
SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS 
   
   
   
   

Best New Interior Accessory Product

Winner

Bully Dog Technologies
Watchdog
877/285-5936
www.bullydog.com
PN: 40400

SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS 
   
This multifunction digital engine display gauge can conduct performance testing, and the Driving Coach software maximizes fuel efficiency through better driving—all in one SKU.   SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS 
   
1st Runner-Up

Husky Liners
WeatherBeater Custom-Molded Cargo Liner
800/344-8759
www.huskyliners.com
PN: 42051

These custom-molded trunk liners feature a raised lip that is designed to fit and protect the complex contours of carpeted floor areas in specific vehicles.  
SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS 
   
2nd Runner-Up

Ultimate Truck Gear Ltd.
Billet-Aluminum Instrument Pods
888/899-1236
www.ultimatetruckgear.com

Designed for interior or exterior use, these instrument pods will accommodate 21/16-inch standard gauges. All the wiring remains hidden. They are available in polished aluminum or anodized finishes.  
SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS 
   
   
   
   

Best New Merchandising Display Product

Winner

MacNeil Automotive Products Ltd.
WeatherTech Floor Mat Rolling Waterfall
Rack With Add-On Display
800/943-9250
www.weathertechdirect.com
PN: 99950-ADD-ON

SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS 
   
MacNeil Automotive Products proudly introduces the WeatherTech floor mat rolling waterfall rack with an add-on display.   SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS 
   
1st Runner-Up

Dee Zee Inc.
Three-Tier Poly Chest Display
800/779-2102
www.deezee.com
PN: 944-8807P

Dee Zee Inc. proudly introduces its three-tier poly chest display.
SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS
   
2nd Runner-Up

Flaming River Industries Inc.
Countertop Billet Joint U-Joint Display
440/826-4488
www.flamingriver.com

The Countertop Billet Joint display holds 12 packs of billet joints in a clam-shell packaging. The back panel has a picture of the product and bullet-point copy with features and benefits.  
SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS 
   
   
   
   

Best New Mobile-Electronics Product

Winner

PLX Devices Inc.
Kiwi Wifi + iMFD
408/745-7591
www.plxdevices.com
PN: Kiwi Wifi + iMFD

SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS 
   

Wirelessly connect a vehicle’s OBD-II port and aftermarket sensors to the iPhone/iPod Touch. The unit is compatible with PLX iMFD sensor modules, such as wideband AFR, boost and more.

SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS 
   
1st Runner-Up

Palmer Performance Engineering Inc.
DashCommand
801/310-9510
www.palmerperformance.com

This iPhone app delivers virtual dashboards, fuel economy, horsepower, torque, trip computer, inclinometer, skidpad, race track, data logging, trouble codes, clear check engine light and more.  
SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS 
   

2nd Runner-Up

GoPro
HD Motorsports HERO
415/738-2480
www.gopro.com
PN: CHDMH-001

The wearable HD camera offers 1080p/960p/720p true HD video at 30 and 60 frames per second. It includes various 5MP auto photo modes.

SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS 
   
   
   
   

Best New Off-Road/4-Wheel Drive Product

Winner

Rescue 42
JackMate
888/427-3728
www.rescue42.com
PN: JM-R42

SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS 
   
JackMate fits any brand of lift jacks (such as Hi-Lift) and allows the jack to clamp, crush, spread and winch up to 8,000 lbs.   SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS 
   
1st Runner-Up

American Expedition Vehicles (AEV)
ProCal Module
248/926-0256
www.aev-conversions.com
PN: 30406007AA

This Jeep JK recalibration tool allows speedometer, tire size and axle gearing corrections plus TPMS, running lamp, engine idle, steering alignment and code-clearing options.
SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS 
   

2nd Runner-Up

Bushwacker Inc.
JK Flat-Style Flare-Front and Rear Set
800/234-8920
www.bushwacker.com
PN: 10918-07

JK flat-style flares feature Dura-Flex TPO material and prevent body damage by flexing, unlike traditional metal flares. They also provide tire coverage, lightweight, maximum tire clearance and DOT-compliant LED marker lights.

SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS
   
   
   
   

Best New Packaging Display Product

Winner

AE Distributing
Contour HD 1080P
888/212-1213
www.ae-distributing.com
PN: 1300

SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS 
   
AE Distributing introduces its new Contour HD 1080p.   SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS 
   
1st Runner-Up

Grant Products
Airbag Steering Wheel Package
800/952-6947
www.grantproducts.com
PN: 61030

Grant Products introduces its airbag
steering wheel package.  
 SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS
   
2nd Runner-Up

Putco Inc.
Nova Bulb
800/247-3974
www.putco.com

Putco Inc. proudly introduces its new Nova Bulb.  
SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS 
   
   
   
   

Best New Performance-Street Product

Winner

Sprint Booster USA
Sprint Booster for the 2010 Camaro Manual Transmission

905/822-7223 x250
www.sprintboosterusa.com
PN: SBCH0031

SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS 
   

The Sprint Booster is new technology with no direct competitors. Itsignificantly improves throttle response by increasing pedal input sensitivity and delivers more impressive acceleration and response throughout the power band, making acceleration and merging a confident experience. It is also environmentally correct, with zero change in factory emissions.

SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS 
   
1st Runner-Up

McLeod Clutches
M-800 Series Five-Speed Manual Transmission
714/630-2764
www.mcleodind.com
PN: MT-833

This newly designed five-speed, single-overdrive, direct-replacement manual transmission is designed for high-performance street cars. No modifications to the original car are necessary.  
SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS 
   
2nd Runner-Up

Nitrous Express
Stand-Alone Fuel
Enrichment (SAFE) Nitrous Enrichment Tank
940/767-7694
www.nitrousexpress.com
PN: 15080

The SAFE system comes pre-assembled with self-regulating internal fuel pumps, making installation quick and simple. These systems support up to 300 nitrous horsepower and are available in gasoline and methanol versions. The need to retard timing is significantly reduced when the system is used with race gas or methanol.  
SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS 
   
   
   
   

Best New Performance-Racing Product

Winner

Phenix Industries
Speedlox
951/780-9330
www.phenixindustries.com

SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS
   
This locking AN 37-degree fitting offers safety, convenience and eliminates the possibility of inadvertent leakage and environmental damage.   SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS 
   
1st Runner-Up

Zeitronix
Zt-3 Wideband AFR Meter and Data-Logging System
310/328-1234
www.zeitronix.com
PN: Zt-3

The Zeitronix Zt-3 wideband AFR meter features adjustable simulated narrowband O2 sensor output.  
 SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS
   
2nd Runner-Up

Calculated Industries
Hot Rod Calc
775/885-4900
www.calculated.com
PN: 8703

This handheld ET-prediction calculator uses weather and car data for accurate bracket racing and engine-performance calculations.  
SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS 
   
   
   
   

Best New Powersports Product

Winner

Dakota Digital Inc.
MCL-2000 Series Harley Davidson 4.5-Inch Tank Mount Digital Instrument Systems
800/852-3228
www.dakotadigital.com
PN: MCL-2000

 SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS
   

This information system fits Harley-Davidson models with a 4.5-inch speedometer. Displays include a speedometer, a tachometer, an odometer, a gear indicator, a clock and much more.

SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS 
   
1st Runner-Up

Baja Designs/Soltek Light Systems
Strykr Adventure Light
800/422-5292
www.bajadesigns.com
PN: 63-0010

The company says it’s the only light you need and the last light you’ll buy. It’s designed for motorcycles, vehicles, mountain bikes, diving (10 m), kayaks, etc. It features 700 Lumens, a lifetime warranty, mil-spec, long battery life and four light modes and is waterproof.  
SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS 
   
2nd Runner-Up

SSV Works
iPod Weather Proof Audio System
818/991-1778
www.ssvworks.com
PN: WP-ORZ

This off-road, weatherproof, self-contained iPod dock includes an amplifier and speakers for the Polaris RZR and RZR-S. A simple two-wire, 15-minute installation. Charges an iPod, and includes a wireless remote.  
SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS 
   
   
   
   
 

Best New Street-Rod/Custom-Car Product

Winner

MasterShift
Shift-Lever Relocation Hardware for TKO and T56 Transmissions
888/658-2727
www.mastershift.com
PN: MS-RESHIFT

SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS 
   
The hardware allows installation of aftermarket transmissions in various vehicles where the shift lever must be located farther back from the factory location. It is currently available for Tremec TKO and T56 transmissions and is shown with the optional gear indicator. Patent pending. SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS 
   
1st Runner-Up

American Autowire
Highway 15 Nostalgia Hot Rod Wiring Kit
856/933-0801
www.americanautowire.com
PN: 500944

This kit utilizes all of the latest technology from the company’s other Highway-series kits but with the addition of the retro-style flare of the braid and lacquer wire that was used in the ’30s, ’40s and ’50s.  
SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS 
   
2nd Runner-Up

Coker Tire
Excelsior Stahl Sport Radial
800/251-6336
www.cokertire.com
PN: 643498

The world’s first steel-belted radial designed for pre-war cars and hot rods in the original sizes.  
SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS 
   
   
   
   

Best New Tools and Equipment Product

Winner

TCA Toolstorage
HD 41-Inch Tool Storage Solution
604/882-0709
www.tcatoolstorage.com
PN: TCA HD 41-inch set

SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS 
   
The TCA HD 41-inch series features powdercoated 1.0–1.5mm double walls, 100-lb. sliders (double sets on 4-inch H drawers), 660-lb. casters, key-locked drawers, rubber drawer liners and gas shocks on the chest lid. SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS 
   

1st Runner-Up

Z Wrench
Z Wrench
214/497-1096
www.zwrench.com
PN: 54057

This unique new design of a ratcheting open-end combination wrench incorporates a moving pawl that grips the fastener tightly but restricts slippage. Torque is rated at 130% of ANSI spec for a standard combination wrench.

SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS
   

2nd Runner-Up

Orange Electronic Co. Ltd.
Programmable Sensor System
888/407-8767
www.orange-electronic.com

Streamline TPMS installation—program the sensor not the vehicle.

SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS 
   
   
   
   

Best New Van/Pickup/Sport-Utility Product

Winner

Pilot Automotive Inc.
Bully Tailgate Anti-Theft Lock
626/937-6988
www.pilotautomotive.com
PN: LH-090

SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS 
   
Finally, a simple custom-designed hidden padlock for the prevention of tailgate theft. Fits most GM, Ford, Dodge, Toyota and Nissan trucks.
SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS 
   
1st Runner-Up

Extreme Max Products
ATV RampXtender
651/303-1035
www.extrememax.biz
PN: 5500.4069

All-in-one pickup bed/box extender converts into heavy-duty loading ramps. Perfect for any shortbox pickup. Fits all fullsize standard-width boxes.  
 SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS
   

2nd Runner-Up

Dee Zee Inc.
Small Poly Chest
800/779-2102
www.deezee.com
PN: 6535P

Great for the truck, car, boat or home. Features a lockable reinforced hinged lid with a full rubber seal for maximum strength and weather protection.  

SEMA NEWS-JANUARY 2010-EVENTS AWARD WINNING PRODUCTS 


 

 




 

 



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