By Ashley Reyes
SEMA's Truck & Off-Road Alliance (TORA) named Matt Caldwell, owner and founder of The Preferred Line Consulting, as the council's newest spotlight member. Get to know Caldwell in his interview with SEMA News below.
SEMA News: What inspired you to pursue a career in the truck and off-road industry?
Matt Caldwell: My passion for the industry and off-road community.
SN: Why did you join the TORA council?
MC: I don't believe you can support something appropriately by just sitting on the sidelines and watching.
SN: What's the best piece of advice you've ever been given?
MC: Make sure your employees feel like people not performance machines.
SN: What is your dream truck or off-road vehicle?
MC: A '25 Bronco Sport.
SN: What is your daily driver?
MC: A '74 Chevy Vega.
Fill out a TORA-member spotlight form to highlight how you or your company are contributing to the truck and off-road specialty-equipment industry. Selected candidates are eligible to be featured on TORA's social media, SEMA News and future TORA member updates.
